Google, Facebook, other advertisers profile us and invade our privacy in all ways imaginable. Lawmakers are always behind, cookie walls and opt-out schemes don’t do much, except ruining the web. Is there a better way? How about a new, GDPR-enforced Web Privacy API? This article lays out a design for an alternative, in form of an RFC.
A few days ago Google announced that it's killing FLoC. The invasive tracking technology, announced in 2021, met with widespread opposition, is finally being dropped, but only to be replaced with the Topics API. This new proposal is technically different, but it still aims at the same goal: