Luckily for gift givers and receivers alike, gifting has been undergoing a digital transformation. Gift givers expect convenient, meaningful, personalized and sustainable options. Any successful retailer knows the value of online wishlists, online and mobile shopping options, diverse shipping/delivery options, using social media for gift ideas, bulk gift sending, loyalty programs, and pay-it-forward gift options. Recent technology is paving the way for these options, including Gifts APIs.
