Here’s a scenario for an e-commerce brand without a PWA (progressive website app). Say your site has a low loading speed or offers a poor user experience. In response, most mobile shoppers will quickly move to another website to do their shopping.
Poor user experiences and related issues are significant contributors to mobile’s astonishing cart abandonment rate of 88% in the third quarter of 2020. As far back as 2016, mobile phones overtook laptops and desktops to become the most popular device for accessing online experiences. And with seven out of every ten customers preferring to make purchases on their mobile phones, your e-commerce brand must find a way to satisfy demand.