Customer communication is fundamental to any business. Efficiently communicating with customers, resolving their issues, and answering their questions earns you their trust. You’ll see this reflected in both your sales figures and the reviews people leave online when it comes to nearly every review site. The reverse is true as well.
Unanswered emails. Hours spent on hold. Incompetent agents on the line. All this can easily result in lost business and bad reviews. In fact, 65 percent of customers have ditched businesses before due to a bad customer service interaction. When it comes to the data science field, people largely associate negative emotions with this kind of thing. That's because automation has traditionally made these communications workflows much worse. Communications barriers could be costing businesses around $37 billion a year, and that number keeps rising.