This is the third post in our series on how you, a developer, can build or improve the best notification system for your company. It follows the first post about identifying user requirements and designing with scalability and reliability in mind. In this piece, we will learn about setting up routing and preferences.
Notifications serve a range of purposes, from delivering news to providing crucial security alerts that require immediate attention. A reliable notification system both enables valuable interactions between an organization and its customers and prospects and also drives user engagement. These systems combine software engineering with the art of marketing to the right people at the right time.