The COVID-19 pandemic has impacted not just every aspect of people’s lives but every aspect of the healthcare system. It’s preventing healthcare delivery practices from operating at normal business levels, disrupting patient access to high-quality medical care, and forcing everyone to think about how to continue pushing forward in new and different ways.
As a result of the pandemic, the healthcare industry has seen a massive transformation. In this post-digital world, healthcare occupies a unique position. The industry has realized that digital must be integrated into all aspects of its operations since there is no longer any distinction between digital and non-digital media. Moreover, consumers are now driving the change in healthcare. There has been a massive shift in their needs. People increasingly demand healthcare on their terms, from leveraging data to identify their meal preferences to getting those meals exactly when they want them, to even delivering information to the proper channels. Digital can now support healthcare delivery based on preferences to patients — when, how, and where they want it.