The following is adapted from my lightning talk "Blogging Outside the Bubble" at last week's Perl and Raku Conference in the Cloud 2021. You can watch the presentation and download the slides here. Also, a tip: most of this applies to anyone who wants to start a blog.
Let's say you're a Perl developer distraught at the continued decline in usage and mindshare of your favorite language.
You know that you do good work and that your tools and techniques are sound, but the world outside of Perl-specific forums, software archives, social media groups, and regards it as antiquated, out-of-date, or worse, that IT epithet legacy. (And the newer developers haven't even heard of IRC!)