Do you know what mistake many companies make when selling their products and services online? They focus too much on their product. In their opinion, the product should have the best properties and perfectly meet the needs of customers.
Of course, it is useless to argue with the importance of the high quality and properties of goods and services, but businesses often forget about one very important component of any successful sale: the design of the payment page. Pay insufficient attention to this page, and your potential customers will close it, thus pleasing your competitors.