Telecom providers have a treasure trove of captive data — customer data, CDR (call detail records), call center interactions, tower logs, etc. and are metaphorically “sitting on a gold mine.” Ideally, each category of the generated data has the following information:
- Customer data consolidate customer id, plan details, demographic, subscribed services, and spending patterns
- Service data category consolidates types of customer, customer history, complain category, query resolved, etc. are on
- Usually for the smart mobile phone subscriber, location category data consolidates GPS-based data, roaming data, current location, frequently visited location, etc.
