Behavioral email is the keystone of user-centric platform integration — emails to developers are most effective when they’re based on how they used your platform. Not surprisingly, the concept of segmenting your customers into groups of similar behaviors or attitudes is a well established best practice in marketing.
MarketSherpa’s survey found that one of the most effective marketing strategies is to send emails based on the behavior of your customers. Familiar examples in the B2C world include, notification that a service was signed up for but registration wasn’t completed, receipt of collateral after a form submission, and invitation to check out after a shopping cart was abandoned.