You know the companies who break away from the pack. You buy their products with prime shipping, you ride in their cars. You’ve seen them disrupt entire industries. It might seem like giants such as Amazon and Uber have always existed as towering pillars of profit, but that’s not so. What sets companies like these apart is a crucial piece of knowledge. They spotted the tipping point when reliability becomes a top priority to a software company’s success.
Pinpointing this tipping point is hard. After all, many companies can’t afford to stop shipping new features to shore up their software. Timing the transition to reliability well can launch a company ahead of the competition, and win the market (e.g. Amazon, Home Depot). But missing it can spell a company or even an industry’s doom (e.g. Barnes & Noble, Forever 21, and Gymboree in the retail apocalypse). Luckily, there are signs as you approach the tipping point. From examining over 300 companies, we’ve identified five.