Smart technology platforms and devices are making the modern consumers more involved than ever before. Brands need to understand what kind of information must provide and when to share it with consumers as it is important to analyze how a consumer uses this information when they begin their journey. The purpose is to attract more transactions and how they perceive and engage customers as the value of the customer experience drive sales and customer retention. This requires insight powered by data that can help you understand the experience of any customer across platforms.
“50 percent of companies who master the art of customer analytics are likely to have sales significantly above their competitors.” – McKinsey