Let me start by stating a simple fact: Information Technology is a key capability that must be mastered if you want your company to be leading within your industry. You do not have to take my word for it, Didier Bonnet and associates said it best in their “Leading Digital”:
We discovered all kinds of companies, both those struggling and those succeeding in the great challenge of becoming digital. [...] the companies that are succeeding — and they range across industries and sectors — we’re calling Digital Masters. And Digital Masters outperform their peers. Our work indicates that the masters are 26 percent more profitable than their average industry competitors. They generate 9 percent more revenue with their existing physical capacity and drive more efficiency in their existing products and processes.