To say there's a lot of data on the Internet is an understatement. As of 2020, it's projected that the "digital universe" holds an estimated 40 trillion gigabytes or 40 zettabytes worth of information. To put this into perspective, a single zettabyte has enough data to fill data centers roughly one-fifth the size of Manhattan.
With such a vast amount of information available to analyze, it makes sense that so many tasks associated with gathering data get left to artificial intelligence. Bots can crawl through web pages at incredible speed, extracting as much relevant information as needed. And while many data scientists and marketers access and use this info in a perfectly ethical fashion, it’s an unfortunate fact that the growing presence of AI online brings with it a growing amount of stigma.