You have an API program that developers are adopting, but unsure how much. How long does it take for a new integration to move to revenue generation? If you came from a web or mobile product management background, you may already be familiar with mobile product analytics to measure app engagement and retention. Growing APIs have similar KPIs to measure the success of your API program. This article will talk more what you should be measuring and how to leverage that information.
The Developer Funnel
While traditional customer funnels will consist of just a marketing and sales funnel component. However, APIs as a product where customers and partners include developers have what is called the developer funnel or integration funnel. The developer funnel is after the marketing funnel and before the sales funnel and has three core stages: