Sentiment Analysis in business, also known as opinion mining, is a process of identifying and cataloging a piece of text according to the tone conveyed by it. This text can be tweets, comments, feedback, and even random rants with positive, negative, and neutral sentiments associated with them.
Every business needs to implement automated sentiment analysis. If you doubt it, here’s a little perspective. The accuracy can never be 100%. And of course, a machine does not understand sarcasm. However, according to research, people do not agree 80% of the time. It means that even if the machine accuracy does not score a perfect 10, it will still be more accurate than human analysis. Also, when the corpus is huge, manually analyzing is not an option. Hence, sentiment analysis in business is more than just a trend.