Corporations, particularly those that are focused on making sales to a broad audience — as opposed to those selling a small number of large ticket items — have always had a keen interest in crunching numbers related to the ways customers interact with their brands to boost sales. This is what we might refer to as data analytics. But, many organizations opt to take their efforts a step further by using data science.
What Is Data Science and Analysis?
Techopedia defines data science as: