Delivery Patterns for Rapid and Reliable Software Releases

This really is how boring releases should be

Imagine going to a new supermarket. You don't know where things are, so you spend extra time finding what you need. You might be down to the last item on your list — the one you really need to make dinner tonight — and it is back on the other side of the store, where you have already been three times. After a few visits, you learn where things are. The visit to the supermarket becomes routine, or even boring.

The real excitement and satisfaction comes from what you are cooking, not the routine of getting the ingredients.