If you don’t actually work with Big Data, and you only know about it from what you hear in the media — how it can be used to optimize traffic flows, make financial trade decisions, foil terrorist plots, make devices smarter and self-operating, and even track athletic performance — you’ll probably say it’s a dream come true.
However, for those who actually extract, analyze, and manage Big Data so it can do all those wondrous things, it’s often nothing but a nightmare.