In this era of technological transformation, Big Data and analytics possess tremendous significance for enterprises, as they have become game-changers in most, if not all types of modern industries in the last few years. As Big Data continues to influence our day-to-day lives, finding real value in its use is imperative.
To address challenges like cost reduction, customer experience, and creating more efficient processes, enterprises must make effective implementation of Big Data in their projects. A report by BCG states that about 58% of CMOs believe that SEO, E-Mail, and mobile communications are the areas where Big Data systems are having the largest impact on their organizations.