The globalized business landscape means that most companies are on-demand, all the time. The product development process needs to be highly customer-centric to achieve success, and companies have evolved different methods to address this need.
The most popular way for companies to accomplish their goals is through the adoption of the Agile Scrum process. Over 80 percent of organizations use the Scrum framework, but there are vast differences in the way it is implemented across various organizations.