Yet another article on purpose. I know. But maybe this one should be the one you should read if you're still not convinced by the importance of a purpose.
Purpose of A Company
When I ask people what the purpose of a company is, I generally get the same answer: to earn money. Unfortunately, that's an accurate statement. The very first purpose of a company is to survive. Ask Jeff Bezos, who told to his employees, "One day, Amazon will fail." Money is just a way to avoid death, or in a company's case, bankruptcy. For some companies, like Amazon and Tesla, have not always been profitable, so clearly, earning money is not the purpose.