A big part of many developer advocacy programs is content. Content can be in the form of tutorials, blog posts, videos, and hands-on workshops and other forms. Coming up with content ideas is not always easy. In this blog post, I'm going to share some ideas how to simplify content creation.
The IBM Developer SF team hosts weekly events. We host at least one in-person event and one online event (webinar/online meetup). For every in-person workshop, we host an online event. It's usually best to host the online event after the in-person event, as people who couldn't make the in-person event can watch the online version (but the other way is also fine). The in-person event is about two hours and the online event is usually 40 minutes. So yes, the content covered will be different, but the basis will be the same. This is the first example where doing a hands-on workshop easily creates content for an online event. The in-person event doesn't necessarily need to be a meetup/workshop-type event. It can also be a conference talk, a panel, or a Q&A. It can really be anything.