Why Is Innovation Not A Corporate Priority?

Innovation is supposed to be the most valuable currency in the tech industry right now, as executives strive to cope with the volatile times we find ourselves in. The popular and business press is awash with stories of digital disruption, with an overall impression created that only the most innovative can survive.

One would imagine, therefore, that innovation is a top priority for executives the world over. Except that doesn't appear to be the case, at least not according to a recent survey from Harvard Business School, which found that just 30% of the 5,000 or so executives the researchers quizzed put innovation in their top three concerns. The survey also revealed that just 21% believe technology trends was a pressing concern as well, leaving the two metrics ranked just 5th and 7th respectively.