What was the last thing you bought online? Why didn’t you go to a store to buy it? Was it for the vast number of items you could scroll through before making a choice or the recommendations that the website or app pulled up for you — remember your choices and interests from a previous visit, or the ease with which you paid for it using a card already saved on the website?
The online shopping experience is leaps and bounds ahead of the traditional experience in terms of using data and technology to provide unique and personalized customer experiences. While brick and mortar stores have their own upsides, the move towards omnichannel retailing today is key.