Hope Comes From the Inside

When I was 28, my childhood friend and former roommate died from a drugs overdose. He was just 27.

It didn’t surprise me that he was gone. Perhaps, subconsciously, I was surprised he’d lasted so long.

Doesn’t mean it didn’t hurt like hell. It did. It broke me.

We always think that being prepared for someone’s death makes it a little easier. That the suddenness feels less sudden.

Whoever came up with that piece of wisdom was a fucking liar.

Or idiot. Maybe both.

When Jamie died, knowing that he’d been taken by the thing that had consumed him for most of his adult life didn’t make it easier.

Didn’t make it less sudden.

It simply reinforced the tragedy of a life that could have been so much more.

We Never Set Out to Fall

Jamie and I went to school together. Not just high school, but primary school too (early grade school in North America).

That meant the best part of 10 years in each other’s company as kids. A lot of time to build a great friendship.

Hope

After school, I went on to University, and Jamie joined the army. Did three tours, and came out a wiser and more thoughtful man.

But he also came out a very different man.

He served in the first Gulf War, and I truly believe that experience took away a large part of his belief in the world not being as bad a place as we all know it can be.

While he never talked specifics, it was clear Jamie had seen some horrific things. And not just committed by “the enemy”.

When he came out the army, he initially struggled to adjust to civilian life. As he sought to get back into the workplace, I offered him the spare room in the flat I was renting at the time.

Those seven months were almost like being back in high school.

We drank, brought girls home, played video games, and – like most young people – experimented with drugs.

Nothing too hard at first. But it wasn’t too long before we tried some coke and ecstasy.

While I won’t deny the experience was enjoyable, it wasn’t what I wanted to be doing. So I stopped the drugs, and suggested Jamie might want to cut back too.

I didn’t want to tell him to stop – he was a grown man. And the drugs helped him forget the war. So who was I to stop him?

But I did worry he was getting too involved.

I wish that you could see,
This face in front of me,
You’re sorry you swear it you’re done,
But I can’t tell you from the drugs.

He shrugged it off, laughing that he was in control, and that he could stop at any time.

Except he didn’t.

And it impacted our friendship.

He decided to leave the flat, and go live with an old girlfriend from high school, who’d gotten her parents’ house after they died in an accident abroad.

As he was leaving, I hugged him, and asked that he get help. Or, at the very least, not fall any further than he had.

He looked at me, and smiled. “We never set out to fall, Danny. We just do. I can’t promise you I won’t – but I promise I’ll get back up.”

With that, he hugged me, and walked away to the new chapter in his life.

Turns out it was to be the final one.

Hope Comes From Inside

That was the last I saw of Jamie. I moved to England to work, and my visits home were infrequent for the first couple of years.

Jamie moved again – turns out old girlfriends aren’t too keen on junkies selling their dead parents’ valuables to fund buying the next fix.

We lost touch, and life went on the way it always does when you see people less.

Four years later, I got a phone call on a wet Sunday afternoon. It was Jamie’s sister, Lisa. I almost knew what she was going to say before her words dropped me to the floor.

“He’s dead, Danny. Jamie’s dead.”

Numbness is a weird sensation. They say that it kicks in to stop pain from overcoming. Or for emotions to remain in check.

I don’t know if that’s what I felt when Lisa hung up the phone, but one thing I do know – numbness definitely doesn’t stop pain.

Doesn’t change the cold, horrible truth.

He’s dead, Danny. Jamie’s dead.

Three days later, I was at the side of a grave in Glasgow. Myself and the minister included, there were only six of us standing around the hole in the ground.

One of them was our old English teacher, Mr. Cummings. It was nice to see him there – he was always one of Jamie’s favourites.

Lisa and her mum were there, as well as someone I didn’t recognize. Turns out it was Jamie’s counselor. He’d finally gotten round to seeking help for his drugs, but succumbed before he could get it.

So fucking typical of you, I thought to myself when I learned this.

After the ceremony, the five of us – Lisa, Jamie’s mum, the counselor, Mr. Cummings and me – retired to a local bar, and shared stories of what Jamie had meant to us.

Memories

We all felt we were to blame. That we’d let Jamie down.

It was Jamie’s mother who spoke to try and ease our guilts.

“Jamie wouldn’t want you – want us – to feel responsible. Every one of us tried. God knows, I tried more than any mother might think is enough. But it wasn’t to be. It never would have been.

“My laddie was never the same after Iraq. I’m not blaming the war; I’m just saying he came back a different person than he went. He simply lost hope about the things he thought was right.

“So, mourn him, but don’t feel responsible for him. He once said to me, ‘Ma, you need hope to live life, and that hope comes from the inside. My hope is long gone – but that doesn’t mean it won’t come back. It will for me – just you watch.’”

Her words tapered off, and Lisa hugged her tight.

We sat another hour or so. Laughing, crying, sometimes just sitting in silence and wistfully looking nowhere in particular.

Then we hugged, and went our separate ways.

Where the Sunshine Slows

I was reminded of Jamie the other night, when I was flicking through YouTube and caught a performance of Drugs or Me, by Jimmy Eat World.

They’ve been one of my favourite bands ever since their second album Clarity, and they remain so today.

As I listened to the lyrics, it brought everything about Jamie back.

His smile. His friendship. His infectious laughter. Him.

As the memories mixed with tears, the song came to an end. And, much like Jamie’s life, it was a perfect close.

Keep my heart,
Somewhere drugs don’t go,
Where the sunshine slows,
Always keep me close.

Jamie’s gone and, despite his mum’s words, I’ll always feel that I let him down.

Letting him walk out the flat we roomed together instead of making him stay and helping him fight the fight he didn’t want to have.

Maybe I could have helped. Maybe not.

Others who have lost friends and loved ones to addiction say blame is a natural emotion, and one we’ll always feel.

Doesn’t mean it’s right. Usually it’s not. But it remains natural to blame ourselves.

The truth is, Jamie lost hope. When we lose that, there’s little anyone can do to make things better.

What we can do is keep their memory alive, and remember the parts of their lives that weren’t tainted by the broken parts.

Somewhere where the sunshine slows, and we keep them close.

Hope Comes From the Inside originally appeared on Danny Brown – – all rights reserved.

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How To Add Google Analytics To WordPress Without a Plugin

When you think about the greatest pairings of all time, you probably think about duos like Batman and Robin, Mickey and Minnie, and peanut butter and jelly. Then again, there is the very modern duo of WordPress and Google Analytics.

While they might not make the layman’s list of greatest partners, I bet they’d be pretty high up there for WordPress design, development, and marketing professionals.

If you have a WordPress website, then you should have Google Analytics (GA), too — no questions asked. It’s not like the two can’t exist without one another (as in any healthy relationship), but I’d argue that the universe just doesn’t seem right when the two aren’t paired up. The question is: how do you make this love connection happen?

Pairing Google Analytics’ Tracking Code and WordPress

You’re most likely aware of at least one of three options available to help you connect Google Analytics to your WordPress site:

  1. Add Google Analytics with a plugin;
  2. Create a Google Analytics WordPress plugin; or
  3. Add Google Analytics to WordPress without a plugin.

That last one? We’re show you in this post where to find your Google Analytics code and how to add Google Analytics to WordPress without a plugin.

Note: we don’t recommend adding Google’s tracking code without a plugin. 

Wait, What?

That’s right. We’ll show you how and where to add the code for analytics tracking, but we honestly believe either of the other two options will serve you and your website better.

Why?

  1. Adding Google Analytics to WordPress with a plugin is easier, faster, and hassle-free;
  2. If you code GA into WP yourself,  you’ll have to add the Google Analytics code again when you switch themes; and
  3. A Google Analytics plugin sets up all features automatically, saving you time.

Now, we get it. If you want hands-on control of how GA tracks your data, then you’ve got to add the Google Analytics tracking code manually. Or, if you’re learning the basics of how WordPress works, then this is an easy task to start with.

Whatever your reasons (and do let us know yours the comments! we’d love to know), let’s jump in.

How to Add Google Analytics to WordPress Without a Plugin

You’re just six simple steps away from adding the tracking code manually.

Let’s count them down.

Step #1: Create a Google Account

Create a Google Account So You Can Add GA Tracking Code Manually To Your Website
Create a Google Account

Create a Google account if you haven’t already, and set up a property — aka your website.

Step #2: Log in to Google Analytics

Sign in to Google Analytics
Sign in to Google Analytics
With your Google account created, you can now sign into Google Analytics. Select your email address and log in.
With your Google account created, you can now sign into Google Analytics. Select your email address and log in.

Step #3: Get Your Google Analytics Tracking ID

Once you have logged into Google Analytics, go to the Admin area at the bottom-left corner of your Google Analytics dashboard.

The Admin area of the Google Analytics Dashboard
The Admin area of the Google Analytics Dashboard

You’ll see three columns of admin settings controls. In the middle column, click on Tracking Info and then select the Tracking Code option.

WhereTo Find the Tracking Info for Google Analytics
WhereTo Find the Tracking Info for Google Analytics

Step #4: Copy Your Tracking Code

The Tracking Code tab will open and show your property’s unique tracking ID, along with the full Google Analytics tracking code.

An Example of Google Analytics Tracking Code
An Example of Google Analytics Tracking Code

Once you get your GA tracking code, you will need to copy it in full.

Step #5: Log in to WordPress and Add the Code

Note: You should always create a child theme for your WordPress site before editing theme files (as you will in this next step). Check out our post about How to Create a WordPress Child Theme if you need a recap.

So, where in the HTML of your webpage should you place your analytics tracking code?

Log in the backend of your WordPress website.

Once logged in, go to the Appearance > Editor tab in the sidebar. On this screen, you’ll see all of your site’s files displayed to the right, and each file’s Google Analytics code snippet displayed in the middle of the page.

Go to Appearance > Editor
Go to Appearance > Editor

Unless you’re only planning to track visitor activity on certain pages of your website (unlikely), you’ll want to insert the code somewhere that will automatically apply the tracking site-wide.

Where can you do that?

Look for the header.php file along the right-hand side. Click on it to open; the code editor will appear in the middle of your screen.

Look for the closing tag within the code. A simple Ctrl + F will help you quickly locate it.

Use your browser’s search function to look for the closing Head tag.
Use your browser’s search function to look for the closing head tag

Once you find it, insert your cursor just before the tag and paste in your Google Analytics tracking code. Then click on the Update File button below the code editor to save your changes.

Step #6: Test Your Connection To GA While Waiting

After adding Google Analytics to WordPress, it takes anywhere from 24 to 48 hours for new data to populate.

So while you won’t start seeing the data on any traffic to your site immediately, you can test the connection you’ve established.

Check by returning to the Tracking Code page in Google Analytics. To the right of your Tracking ID is a Status Update. To confirm everything’s working properly, click on Send Test Traffic. This will open your site in a small window.

If all is well, your account should update to show an active user count of 1. Yay!

If the active user count doesn’t appear immediately, be patient. Google says this can take up to a minute.

Need More Help With Your Google Analytics Tracking Code?

If you missed our comprehensive guide to Google Analytics, take some time to read through it once everything is set up and ready to go on your WordPress site. It’ll give you a great introduction into what Google Analytics is, what it does, and what you can learn from the insights found within it.

And if you want to get even more granular with your tracking, check out our Tracking File Downloads With Google Analytics and WordPress.

Are you looking for an easy way to deliver your Google Analytics data to your WordPress clients? Check out how you can create pdf reports of GA dashboard data.

Ready? Set? Get Tracking!

You’ve come a long way since the start of this article – from not knowing how or where to put your Google Analytics tracking code, to getting your first test user counted and seeing your Analytics in action.

Congrats!

Now, it’s time to put what you’ve learned to work, and get that code on your WordPress site.

If you need any help (and you’re a WPMU DEV member), contact our Support experts 24/7 with questions. Or, if you’re still figuring out whether a membership is right for you, post in the comments below. We’re happy to help you measure the metrics of your WordPress site with Google Analytics, in whatever way we can.

To your success!

How to Get a Logo Accepted: Eight Steps To a Better Design Workflow


  

As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult, but it’s also exciting and challenging!

A Logo Design Workflow

The goal of my article is to help you rethink your (logo) design workflow. Some of these tips are mine, others are borrowed from world-famous designers. All these tips and tricks are tested and proven, and are tailored to improve your workflow for (re)branding projects.

The post How to Get a Logo Accepted: Eight Steps To a Better Design Workflow appeared first on Smashing Magazine.

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