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At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing.

After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s just how valuable those events were.

While we can see people’s faces through video calls and hear their voices over the phone, there’s something about being in the same room IRL (or in real life, if you will) that just hits differently. And that’s why event marketing is so powerful.

Today, 80.4% of businesses hold in-person events as their most impactful marketing channel. In fact, Forrester found that 48% of teams say events are more important today than before the pandemic.

Conferences, galas, tradeshows, happy hours — they’re all different, but they all help businesses better understand and connect with their audience and customers.

According to our 2024 State of Marketing Report, 16% of marketers plan to try experiential marketing this year, while many others are increasing their event budgets or trying to get more out of their event marketing strategies.

If you’re one of them, this guide is for you.

(But for the purposes of this guide, we’ll focus on being a host.)

Events of all kinds can be considered “event marketing.”

You can organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, set up an exhibit at a major trade show — or even host one online as a virtual event.

Take HubSpot’s INBOUND, for example.

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INBOUND is a multi-day event that just celebrated its 12th year.

2024 was sold out, bringing together thousands of people around the globe with their interest in digital marketing and HubSpot.

It included live-streamed spotlights and keynotes on YouTube as well as in-person sessions, entertainment, and interactive experiences.

But the size or platform for your event doesn’t have to be big.

Brand Strategist Bridget Poetker explains, “Smaller, more intimate events are all the rage right now. These can even be more powerful (read: ROI positive) than large-scale conferences. You get more face time with a hyper-targeted list of attendees.”

So long as you bring value to attendees — customers, potential customers, and even employees — event marketing can be extremely valuable for your business.

Benefits of Event Marketing

According to Bizzabo, 76.6% of organizers consider in-person conferences critical to their organization’s overall success, and there are many reasons why.

Event marketing has a long list of tangible and intangible benefits, many coming back to increased brand awareness and customer connection.

Generating Brand Awareness and Recognition

Hosting or participating in events is a powerful way to introduce your brand to new people. In fact, 64% of event marketers reported that the primary reason for hosting events is brand awareness for their company or products.

When you think about it, this makes a lot of sense.

Online, there’s so much noise. You're basically competing with anyone with a web presence to rank in search engines or get eyes on social media.

But at in-person events, there are only so many people in the room. That means there are fewer brands to compete with for your audience's attention. Plus, people want to learn more about brands in these environments.

According to Freeman, 87% of event attendees say discovering new products and solutions is the most important element of a valuable in-person experience.

Furthermore, 80% of say in-person events are the most trusted way to discover new products and services.

So, use this to your advantage.

Read: How Experiential Marketing Works: 7 Enlightening Tips

Brainstorm exciting ways to showcase your expertise or enable attendees to touch, feel, and fully engage with your product or service.

For example, one of my former employers was a marketing and web design agency and at live events, we would host live website critiques with attendees.

These critiques allowed us to share some of the strategic knowledge someone would get if they worked with us and also give them the opportunity to meet some of the people they’d work with.

If you’re a chef or caterer, you can give our samples or do a live cooking demonstration like my friend Chef Devan Rajkumar did at Food & Drink Fest 2024 in Toronto.

If you’re a clothing designer, you can display some of your outfits or host a mini fashion show.

Event marketing allows you to bring all of the value and culture your brand promises to life. And the more creative your exhibit, the more people are to talk and spread word of your brand even further.

Building Deeper, Trusting Relationships

The internet has created a global digital marketplace, meaning many businesses never meet their customers or clients in person.

I mean, think about it. Unless you’re in the service industry or run a brick-and-mortar store, it’s not uncommon for all your interactions with customers to happen online or even asynchronously.

That’s where event marketing can be a game changer.

In-person events allow you to have personal, one-on-one interactions with customers and potential customers.

You can shake each other’s hands, hear each other’s voices, and even share a laugh. You can see a customer’s body language and expressions and better understand their concerns and goals to better serve them.

In return, they can better understand you, too.

Overall, there is less room for ambiguity, unknowns, or getting “catfished” by a business in person. Rather, you can form a real-life, trustworthy connection.

Don’t believe me? Freeman found that 77% of consumers say their trust increased after interacting with a brand at a live event.

Fostering Memorable Engagement

Kenny Nguyen, CEO of the creative agency ThreeSixtyEight shared with us, “The key to any great event strategy is very simple — identify the memory you want attendees to walk away with and work backward." And he’s not wrong.

According to Freeman, 64% of consumers retain positive impressions of brands they interact with at live events. And these positive memories automatically make consumers more inclined to want to recommend and even work with you in the future.

As Nguyen continued, “Human experiences will be how companies choose to differentiate themselves, especially those that can’t do so through technologies.”

In-person events are built to foster them.

Generating Leads and Sales

Ultimately, the goal of all this improved awareness and engagement is to nurture leads and generate sales.

While there’s no guarantee of deals closing on the floor at your event — and frankly, that shouldn’t be your focus — the unique relationships and interactions established at your events are often much warmer and ready to act than those who just discovered you online.

Types of Event Marketing

The umbrella of event marketing is wide and includes many different options with different benefits. Let’s discuss some of the biggest.

Conferences

When you think of event marketing, your mind likely immediately goes to conferences.

Conferences are large events typically organized and hosted by one major company and sponsored by many other brands and businesses. They can be valuable for both B2B and B2C organizations.

These events typically offer the most dynamic agendas, filled with speakers, workshops, and exhibit halls. Plus, Bizzabo found that 77.7% of attendees agree that in-person B2B conferences offer the best networking opportunities.

One example of a conference done well is Adobe Max.

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Touted as “The Creativity Conference,” Adobe MAX promises to ignite attendees' imaginations, help them explore the latest creative tools and trends, and connect and collaborate with like-minded individuals.

For a brand with such a large share of both the B2B and B2C creative markets, this conference is an extremely memorable and on-brand way for Adobe to connect with its audience.

Trade Shows and Expositions

Trade shows or expositions (expos) are large events organized around a specific industry or type of product, such as sales technology or medical devices.

Whereas conferences are typically open to the general public, trade show attendees tend to be pre-qualified buyers, company representatives, and salespeople from their specific industry.

Because of that, trade shows and expos tend to give companies the best chance to show off their products and services and bring in the highest number of qualified leads.

One tradeshow you may be familiar with is the Consumer Electronics Show or CES.

CES is held annually in Las Vegas, Nevada, and features the latest technology in the IT, communications, and multimedia industries.

However, trade shows are also frequently much smaller and niche, like the New Jersey Bridal & Wedding Expo.

Educational Events (i.e. Seminar, Webinars, Lectures)

Seminars (often called webinars when hosted online) are valuable, education-centric events attended by a small number of people.

They typically involve discussions, lectures, and group activities and can also serve as intimate networking opportunities.

Roundtables are similar to seminars but usually involve individuals from different levels and departments within their companies.

Meanwhile, masterminds tend to involve individuals in similar roles (but different industries) and focus more on brainstorming ideas and sharing feedback.

All variations typically last no more than one day, with most lasting only a few hours. Educational events are also commonly held online to make them easier for people to attend during the workday.

HubSpot is no stranger to webinars, hosting them in our community and as gated offers.

The same can be said for the Marketing AI Institute.

During these webinars, we often party with industry experts from other companies to share their knowledge with our audience and to also promote the event.

Want to learn more about running a successful webinar for event marketing? Check out “The Ultimate Guide to Creating Compelling Webinars.”

Workshops

Workshops are similar to seminars and roundtables in that they’re focused on sharing knowledge and educating attendees. But unlike seminars and roundtables, they’re typically open to the public.

Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the host.

This is a “thought leadership” play, intended to make a company appear more credible in their field.

Popular Indian-American poet Rupi Kaur recently held a poetry writing workshop at The New York Public Library, for example.

The event was free and focused on Kaur sharing her writing expertise and spending time with some of her fans. Not to mention, it sold out in less than 10 minutes — while I was in the middle of checkout. Ugh.

The writing workshop is also a good example of a branded celebration.

Parties and Celebrations

Parties or celebrations are small, personal marketing events that can be held for a variety of reasons, including:

• The launch of a new business or product
• An exciting company announcement
• Another success or milestone

Kaur’s workshop was limited to a small group of attendees and was held in celebration of the 10th anniversary of her first book, Milk and Honey.

While these types of events shouldn’t be centered on promoting a product or brand, a simple speech or presentation can help align the event with a company and remind attendees why they’re there.

But heck, even if they don’t have something new going on, some companies organize a yearly party simply to bring together and entertain customers or clients.

Gatherings like this can do wonders for showing appreciation for your customers and building brand loyalty.

Brand and Product Pop-Ups

Pop-ups are temporary retail spaces or experiences where companies can showcase and sell their products in a controlled environment.

Initially, they were mostly held by e-commerce brands that don’t have a full-time brick-and-mortar storefront, but today, they are increasingly common with businesses of all kinds. But why exactly?

Businesses love that pop-ups can bring their brand and products to life in memorable, immersive settings that customers want to share on social media. And customers love the unique experiences.

Typically, pop-ups are limited-time engagements (ranging from a few hours to a few weeks) that feature detailed, branded environments, interactive displays or activities, and even freebies.

This makes them feel exclusive and, in turn, even more appealing.

Setups like these are popular with beauty brands like Dior.

But can also be arranged for tech products like the game Fortnite:

Or to promote content like this one I attended for the Netflix series “Stranger Things”:

See more examples and learn how to plan a memorable pop-up.

Networking Events

Networking events are any occasions people attend hoping to make professional connections — and, honestly, they are arguably the most valuable events a business can offer.

In addition, they are also one of the least demanding events a business can host.

Now, don’t get me wrong. That doesn’t mean you can phone it in, but networking events certainly require less detailed planning than pop-ups, parties, conferences, or educational workshops.

As a host of a networking event, it’s your responsibility to create a comfortable space — 64.6% of event attendees say this can make or break an event — perhaps provide some refreshments and, of course, get people in the door.

Otherwise, a networking event can be as structured or casual as you like.

Several years ago, I attended a speed networking event during INBOUND, for example.

The hosts provided the space (a private room at Harpoon Brewery), a drink ticket, and a few snacks, then led a structured rotation of introductions/meetings.

In this setup, every attendee was guaranteed an audience with everyone else in the room, but only for a pre-determined amount of time. This was great for someone like me who had trouble breaking the ice when networking.

Some other popular networking formats include:

• Happy Hours
• Career Fairs
• Business Brunches or Lunches
• Industry Meet-ups

Poetker continued, “I‘m a big fan of the more casual happy hours and ‘dinner on our dime’ marketing events. They get people out of their work mindset and help them connect on a deeper level."

"Marketing is human to human; it’s about empathy. Those experiences you create together are invaluable to long-term relationship building.”

Charity Galas and Fundraisers

Galas and fundraisers, in some ways, are similar to parties and celebrations.

Attendees enjoy entertainment, but rather than celebrating a brand accomplishment, these events are centered around the goal of raising money and awareness for charitable causes.

For example, Travelers Insurance annually holds a golf tournament in Hartford, Connecticut.

It’s a multi-day event that welcomes celebrities, athletes, and thousands of patrons for some fun on the golf course, but it also raises millions for hundreds of nonprofits.

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Similarly, since 1995, the Academy for Motion Picture Arts & Sciences (the organization behind The Oscars) has hosted a viewing party supporting the Elton John AIDS Foundation.

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According to YouGov, more than two in five consumers (45%) are more likely to buy from a brand that supports charitable causes.

Meanwhile, a whopping 82% prefer when a brand’s values align with their own, according to a Harris Poll commissioned by Google Cloud.

Knowing this, fundraisers and galas are another great opportunity to connect with your buyers and supporters.

But remember: Make sure your support is genuine. Consumers can sense performative activism from a mile away.

How to Develop Your Event Marketing Strategies

Now that you know your options for event marketing, here are some steps to lay the foundation for your event marketing strategies and plans.

Note: From planning to follow-up, our comprehensive event planning checklist covers everything you need to know to plan, promote, and seamlessly execute any marketing event. Get your free checklist here.

1. Define your event goals.

Before starting any strategy, you need to know what you’re trying to achieve. So, first and foremost, ask yourself, “What are my goals with event marketing?”

Perhaps you’re trying to generate more qualified leads like one of my former employers, or you want to build brand awareness. Whatever your mission, sit down with your stakeholders and frame them in the SMART methodology.

SMART stands for specific, measurable, attainable, relevant, and timely — and the format helps keep your goals clear and actionable. It also gives you something specific to gauge whether your event succeeded.

An example of a SMART event marketing goal could be “Grow our prospective leads list for our new product by 100 names by the end of the event.”

This goal is specific (prospective leads for only the new product), measurable (100 names), attainable and relevant (assuming the event is relevant and there are more than enough attendees to get 100 names), and timely (by the end of the event).

Note: Don’t limit your event to one single goal. You should also set intangible goals like “strengthen relationships” and “engage prospective customers,” but in terms of creative and fiscal decisions, use your SMART goals to guide you and measure on the backend.

2. Set your budget.

Next, take some time to define your event marketing budget.

This is crucial as it can frequently be a deciding factor in your options for the venue, food, speakers, entertainment, swag, and other important pieces of your event. But how much should you plan to spend?

That will depend very much on your goals and event type, but Bauer Entertainment Marketing suggests allocating 15% to 20% of your total potential gross revenue if your event sells out.

It explains, “If an event has 2,500 tickets to sell at an average price of $40 per ticket, hosts stand to collect a total of $100k if all tickets are sold. After applying the 15%-20% principle, the resulting budget is between $15k and $20k.”

3. Identify your target audience.

Who do you want to attend your event? What kinds of people do you want to engage with and introduce your brand to? Establishing your audience will help you target and invest in the proper marketing channels and plan your speakers, activities, etc.

If your business has buyer personas, this should be a fairly quick step in the event marketing strategy process. But if it doesn’t, learn more about creating detailed buyer personas and download our free template here.

4. Pick your event type and theme.

To market your event, you obviously need to know what you’re marketing — Is it a conference? A gala? Will there be breakout sessions? Happy hours?

Before moving further with your event marketing, establish the key information your audience needs before buying a ticket. This includes:

• Event Name
• Venue
• Date and Time
• Purpose/Value Proposition (a.k.a. What will people get by attending?)
• Who Should Attend
• Schedule/Itinerary (i.e. Happy Hours, Workshops, Seminars, Keynotes)
• Ticket Price

You don’t have to have all the little specifics figured out before you start promoting your event (i.e. exact keynote speakers), but you should at least have an idea of what you’ll offer attendees, who the event is catered for, and the location and date.

For example, while we didn’t know the specifics of INBOUND 2025 at the close of INBOUND 2024, we did know the date and location (in San Francisco, CA for the first time) and a general idea of what attendees would experience.

This was enough to early bird registration:

Finalizing foundational details like these will also help determine parameters for the rest of your marketing, such as your promotion timeline.

Pro tip: Branding your event is an important part of developing your theme. Read “What Is Event Branding? + 5 Examples to Inspire You” to help you get it right.

5. Determine your promotion timeline.

When it comes to in-person events, people often need time to plan, especially if they’re professional events. They may need to clear their schedule, arrange travel accommodations, or even convince their boss to pay for their ticket.

Considering this, it’s best to give your business an extended runway to promote any event.

In my experience, you should give yourself at least one month to market any event, but if it’s a multi-day, high-investment event like INBOUND, this timeline should ideally extend to at least three months.

If I didn’t emphasize it enough, “at least” are the keywords here. It’s really never too early to start promoting a multi-day event or one with a higher price tag.

Marketing dangerously with a shorter timeline can set you up for failure or objections like “I already had plans.”

From here, start outlining your promotion and when you’ll release what. Keep in mind holidays or special occasions when you may want to offer a sale or even an opportunity to win tickets.

It’s also wise to organize a multi-touch marketing campaign for your events. Use a variety of mediums and outlets (e.g., email, social media, direct mail, phone calls, print ads, and paid ads). But more on that in the next section.

A consistent, well-thought-out promotion timeline will help pique and maintain your audience’s curiosity, ultimately nurturing them toward a purchase.

Pro tip: Poetker suggests breaking your timeline into three big buckets: pre-event, during, and post-event activities.

She explains, “This is your mission control for everything from designing swag and staffing a booth to ABM dinners and drip campaigns.

The real benefit here is you can easily see your bandwidth and resources right next to clearly defined next steps.”

Need specifics? Our free event planning checklist has you covered.

6. Outline your plan for marketing and promotion.

How are you going to get people to attend your event?

Social media and an event website are important channels in today's digital market. However, if your event is local, you may also want to consider print advertisements or media coverage.

(Note: Need help designing your event website? Check out the article “The 22 Best Conference Website Designs You'll Want to Copy.” The tips are easily adaptable to other event types.)

You can also capitalize on event listing websites like Eventful, Hey Event, and 10times to reach more people. Let’s quickly dive into a few other popular forms of event marketing promotion.

Event Marketing with Email

39% of marketers found that email marketing tools were the greatest contributor to event success.

Email information is easy to collect at registration, and checking email is part of most people’s daily routine, so, in theory, there’s a higher chance of getting your messages noticed.

Like this email I received promoting a webinar from the Marketing AI Institute, for instance.

Pro tip: Often, companies will create separate email addresses and newsletters for their events to keep communication and promotion separate from their other marketing efforts.

This helps ensure you’re not spamming uninterested parties and also keeps the deliverability of your event emails unaffected by other variables.

Read: Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)

Content Marketing and Blogging

Whether it was promoting workshops at a marketing agency or musical productions at a regional theatre, content marketing and blogging has always been a staple of my event marketing strategies.

These long-form types of content allow you to go into greater detail about the specifics of your event, whether it be a particular speaker, session, or experience taking place.

It also creates an additional page to be shared on social media and indexed in search engines.

INBOUND has an entire blog dedicated to the annual event.

It shares tips on getting the most out of your attendance, announcements of what to expect, and even session recaps, and profiles of past and future speakers.

Promoting your event doesn’t stop at email or content. Check out these resources for even more tips on how event marketing:

• How to Sell Out Your Next Event [+Tips From INBOUND Marketers]
• 15 Ideas to Promote Your Next Event
• 7 Effective Ways to Promote an Event on Facebook
• How to Promote a Virtual Event, According to HubSpot Marketers

7. Plan for content creation during the event.

Marketing your event shouldn’t stop when your event begins.

Dedicate some resources to promoting your event as it’s happening. Attendees may learn something new about what’s offered, and those who didn’t register will be curious about what they’re missing.

Over the years, I’ve been in charge of real-time content during dozens of events. This primarily involved managing a small team that:

• Published Stories and Posts on Instagram
• Live-Streamed on Facebook
• Live-tweeted on X (at the time, Twitter).
• Engaged with and reshared attendee-created content.

Here’s a peek at one of my teams from back in 2016:

It also meant creating a hashtag dedicated to the event and finding ways to boost engagement through contests and games (as seen below) — and none of this is uncommon.

According to Sweap’s 2023 State of Event Marketing Report, 78% of marketers said social media had the most positive impact on events. So, plan accordingly.

What kind of content should you post?

• Photos of attendees engaging
• Powerful clips from sessions and keynotes
• Quote graphics
• Attendee-generated content
• Helpful tips
• Updates and reminders on different events

Pro tip: Dive into your buyer personas to see what platforms your audience is using most frequently. However, remember that not all platforms are suited to real-time publishing.

I recommend focusing on X and Instagram for live posting and looking into live-streaming on Facebook, YouTube, or LinkedIn, depending on your audience’s preferences.

8. Outline your technology needs.

Selecting the right event technology for your specific needs is essential for the success of your event. The right tech simplifies event marketing and event management for a seamless attendee experience.

Aim for a comprehensive event platform capable of handling everything from registration, check-in, and badging to attendee management while also supporting your event marketing goals.

Additionally, if you use HubSpot, choosing software that integrates smoothly with your HubSpot CRM is critical for the timely execution of your marketing campaigns.

For tips on how to pick the best event management software, visit the detailed Event Management Software Guide by Accelevents, our certified HubSpot app partner. They also have a great post on integrating event registrations with HubSpot.

9. Determine how you will measure success.

During a bustling event, it’s easy to look around and feel good about your attendance and engagement. But is that gut check really the best way to evaluate whether your event was a success? Probably not.

As Mike Piddock, Founder of event hosting platform Glisser, shared:

“Events need to be assessed with hard metrics, rather than just ‘gut-feel’ opinions and feedback forms to rate the coffee. Measure attendee engagement, rather than simply counting who registered and who showed up, as this is a great proxy for the effectiveness of the event.”

Like every other marketing investment, it’s wise to set key performance indicators (KPIs) against which to measure and evaluate your event's performance. Here are a few common KPIs for event marketing.

Registrations and Check-ins

Not everyone who registers for your event will attend. So, make sure to compare your registrations to your actual attendance and consider reaching out to a few who registered but didn’t check in.

Take a look at your registration data to see when the most and fewest tickets were purchased, what kinds of tickets were purchased, and if you offered a variety of ticket packages or options.

Revenue and Cost-to-Revenue Ratio

If your event requires a paid ticket, gross revenue is an important measure of success.

How much money did your event bring in? How does that amount compare to what you spent on the event?

This comparison will help you better understand the value of your event and the resources offered. Events are expensive, but they’re not worth going into debt for.

Social Media Mentions/Engagement

How often was your event discussed on social media? What was the general consensus around the event? Did your attendees share content that engaged non-attendees?

In today’s digital world, social media is a great measure of event success and reach. Take a look at your event mentions on Facebook, X, Instagram, and more.

I’m a big fan of using event hashtags (both professionally and personally) to keep attendee content easy to find, share, and, in this case, measure.

Pro tip: If you’re a HubSpot user, you can set up streams in your social inbox to monitor your specific event hashtag or handle mentions. This makes engaging and resharing content much easier.

Lead Acquisition and Customer Conversion

Acquiring leads and converting customers are key benefits of event marketing, so it’d make sense to measure these KPIs for your event.

Note how many qualified leads you gain from your event and then track how many of those leads are converted into paying customers.

This can help reveal the direct ROI of your event and see which tactics worked for lead collection and conversion.

Attendee Satisfaction

Maybe you hit your sales goals, but did your attendees actually enjoy your event? What did they participate in and enjoy the most?

“Satisfaction” may seem like an obscure metric, but understanding the opinions and perspectives of your event attendees can help you better understand where your event was a success — and where you could improve.

Consider building a survey to ask your attendees about their experience, takeaways, and to calculate a Net Promoter Score (NPS) for your event.

Speaking of attendee satisfaction …

10. Establish your plan for collecting feedback.

As mentioned earlier, you could hit all your registration and attendance goals, but if people didn’t actually have a good experience at your event, they are unlikely to recommend it, buy from you, or return in the future.

So, good or bad, make sure you have a plan in place for collecting feedback from attendees.

Of course, we hope people will remember their event experiences for years to come, but that’s unlikely, so it’s best to request feedback immediately after or within the week following your event.

One popular option is emailing a link to a survey to everyone who attended the day after the event. You can include questions like:

• What was your favorite experience or moment of the event?
• What could we improve on?
• Did the event meet your expectations?
• Would you want to attend this event again in the future?

Dig deeper into these and 21 other questions you should ask in your post-event survey.

Pro tip: To add a little extra incentive to fill out your survey, try offering a small discount code to attend a future event as a thank you. After completing the survey, you can deliver the code on your thank you page or in a follow-up email.

Scale your event marketing IRL.

Organizing and implementing an event can feel like a daunting task, but crafting your event marketing strategy with the steps we outlined will help you put your best foot forward for success.

Whether your event entertains new clients, builds your contact list, or raises money for your favorite charity, event marketing can help you meet, engage, and truly connect with your audience unlike ever before.

Editor's note: This post was originally published in April 2015 and has been updated for comprehensiveness.

Designing for Veterans Day requires a thoughtful approach to honor those who have served and sacrificed. And the designs that accompany them should reflect that sentiment.

In this post, we’ll explore tips and resources to help you craft respectful, poignant designs for these important days of remembrance. Whether you’re creating posters, social media graphics, or event materials, it’s essential to strike the right balance between visual impact and meaningful messaging. These templates will help you achieve that goal.

We also included a few tips to help you create materials that not only catch the eye but also evoke a sense of honor and gratitude. Have a look.

Veteran Day Flyer Templates Set

This template kit offers easy-to-customize layouts that are well-organized and designed for Veterans Day events. With separate layers for texts, images, and graphics, these templates ensure flexibility and quality. They are perfect for flyers, posters, and Instagram posts as well as stories.

Bold Veterans Day Flyer Template

Highlight your Veterans Day celebration with these bold flyer templates. This easily editable template is designed to effortlessly deliver your information to your audience. Available in AI and EPS formats, the package includes flyer-sized A4 templates, Instagram post, and story templates.

Simple Veterans Day Flyer Template

This flyer template is ideal for promoting any event or business on Veterans Day. The design is uncomplicated, ensuring high-quality color output and aesthetic appeal. This ready-to-print A4 size flyer comes with well-organized layers permitting easy customizations in color, image, text, and elements.

Minimal Veterans Day Flyer Template

An elegantly streamlined flyer template for Veterans Day. This template, fully editable and available in both AI and PSD files, is meticulously organized with high-quality resolution (CMYK 300 DPI). The print-ready format, sized at 8.27″ x 11.69″, maintains a 100% vector design.

US Veterans Day Flyer Template

A user-friendly flyer template that allows easy design and customization. Its package includes PSD and Ai files with a flyer size of 8.27×11.69 inches. It features a fully layered Ai & PSD file that is customizable, editable, and print-ready at a resolution of 300 DPI.

Creative Veterans Day Flyer Template

This is an adaptable and professionally designed flyer template available in both PSD and AI formats. With its A4 size and 300 DPI CMYK ready-to-print quality, you can conveniently personalize it, tweaking text, images, and colors as needed.

Modern Veterans Day Flyer Set

A collection of easy-to-customize templates featuring a contemporary design. Included are 3 Adobe Illustrator files (Ai) and 3 Photoshop files (PSD) that create flyers and Instagram posts and stories. They offer adjustable layers and are ready for both print (300 DPI) and social media (72 DPI).

Veterans Day Event Flyer Template

Spotlight your Veterans Day celebration with this military-themed flyer template. Ideal for any armed forces commemoration or memorial events, it’s adaptable for community leaders or military establishments. Available in easy-to-customize Illustrator Ai, Photoshop PSD, and Vector EPS formats, this flyer, poster, or banner template facilitates the promotion of respect and recognition for our valorous veterans.

US Veterans Day Celebration Flyer & Poster

This is an easy-to-customize flyer template, perfect for planning your event. The package includes both PSD and Ai files, with a flyer size of 8.27×11.69 inches. Fully layered and editable, it accommodates an A4 artboard size.

Veterans Day Flyer & Poster Template

This is a versatile flyer template perfect for honoring military heroes in commemorative events and memorial services. Available in Illustrator Ai, Photoshop PSD, and Vector EPS formats, it lets you create dynamic posters or flyers. The template uses A4 size in CMYK color space.

Vintage Veterans Day Flyer Template

This vintage Veterans Day flyer template makes creating a nostalgic, patriotic design simple and easy. The dimensions of this PSD file are 8.27 x 11.69 inches, including bleeds, and it comes with a high print-ready resolution of 300 dpi CMYK. Offering editable text, changeable colors, and well-organized layers.

Unique Veterans Day Flyer Template

A beautifully designed, easy-to-customize flyer template for Veterans Day. It comes as a well-organized file, facilitating a seamless design experience. Specifications include Ai CS 6, CS 3, and Eps Files, size of 8.27 x 11.69 inches with bleeds, a resolution of 300 dpi CMYK that’s print-ready, editable fonts and text, and easy-to-change colors.

Red & Blue Veteran Day Celebration Flyer Set

Highlight your Veterans Day event with this beautiful flyer template kit. This set comes with easy-to-edit templates compatible with Adobe Illustrator and Photoshop. Graphics, text and images are separated into different layers for easy customization.

Classic Veteran’s Day Flyer Template

An ideal choice for all veteran-related events or occasions. It comes with a well-organized, customizable PSD and Ai files which are user-friendly. The template has an A4 artboard size and is CMYK-ready for printing.

Veterans Day Flyer and Poster Templates

This template kit offers a collection of minimalistic and professional designs suitable for an array of uses, including promotional events, invitations, businesses, and more. With four flyer and two poster formats available, these templates are easily editable and well-structured, allowing for customizable and efficient use.

Veteran Day Vector Poster Templates

An excellent template kit designed specifically for Veterans Day announcements. The package includes a single-sided A3 high-res flyer template in both .ai and .eps formats, which is also mirrored in Instagram-friendly story and feed sizes. The templates are customizable in text and color, ensuring your message is presented just the way you want.

Stylish Veterans Day Flyer Template Set

This is a modern, professionally created flyer template that fits a broad range of projects. Ideal for various businesses, agencies or corporations, it also works for other promotional publishing. The set includes an A4 sized flyer and Instagram post and story sizes. Editable with text tools, the set features organized layers, CMYK 300 DPI, only using free fonts.

Risograph Veterans Day Flyer Set

This flyer template kit is perfect for promoting your events and campaigns. This kit includes a unique flyer template, as well as Instagram and Facebook post templates to improve your social media reach. The file is fully customizable with separated text, images, and graphic layers.

Free Veterans Day Templates & Graphics

Free Veterans Day Flyer Template

This simple yet professional flyer template is ideal for creating a modern Veterans Day flyer for your events. It comes in PSD format with fully editable elements, including editable text, colors, and backgrounds.

Free Veterans Day Invitation Template

You can use this free template to design the perfect invitation for Veterans Day-related events and conferences. The template has a simple design with an illustration of a soldier and editable text.

Free Modern Veterans Day Invitation

This Veterans Day template is also designed for creating invitations for your events. It features a classic-themed design with customizable fonts, colors, and placeholders for images.

Free Veterans Day Instagram Post Template

You can use this free template to create a bright and colorful Instagram post to celebrate Veterans Day with your followers. The template is available in PSD format and it’s easily customizable.

Free Veterans Day Instagram Posts Set

This bundle has multiple Instagram post layouts to help you find the perfect design to celebrate Veterans Day. It includes 5 different post designs for you to choose from and they are also fully customizable.

10 Tips for Designing for Veterans Day

1. Use Patriotic Colors

Incorporate the traditional patriotic color palette of red, white, and blue. These colors are strongly associated with the American flag and help immediately convey the theme of Veterans Day. Keep the colors balanced and respectful, avoiding overly bright or playful tones.

2. Choose Respectful Imagery

Use images that honor veterans, such as flags, military personnel, or memorial symbols like stars or eagles. Be mindful of selecting images that reflect dignity and respect for the service and sacrifice of veterans, avoiding anything too commercial or trivial.

3. Focus on a Minimalistic Design

Veterans Day designs should be clean, focused, and respectful. A minimalistic approach ensures the design is dignified and easy to read. Too many flashy elements or busy designs can detract from the significance of the message.

4. Use Strong Typography

Opt for classic, bold, and clear fonts. Serif fonts often evoke a sense of tradition and formality, making them a good choice for Veterans Day materials. Keep the text easy to read and avoid overly decorative or casual fonts that might undermine the seriousness of the occasion.

5. Add a Personal Touch

Incorporate personal stories, quotes from veterans, or powerful statements about honor, duty, and sacrifice. This can create an emotional connection and enhance the impact of your design. Adding a meaningful quote is a great way to make the design more thoughtful and inspiring.

6. Incorporate Symbols of Remembrance

Consider adding symbols like poppies (widely used to honor fallen soldiers) or military medals to your designs. These elements can help convey a message of remembrance and respect. Ensure they are used appropriately and with an understanding of their significance.

7. Balance Text and Imagery

Ensure your design strikes a balance between text and imagery. Veterans Day designs should deliver a clear message while also giving visual prominence to images of veterans, the American flag, or military symbols. Avoid overcrowding your design with too much text.

8. Design for Accessibility

Ensure your Veterans Day designs are accessible to all audiences. Use high-contrast colors for text and background, readable font sizes, and clear visuals. This will ensure that your message reaches as wide an audience as possible, especially on social media platforms.

9. Avoid Commercialization

Veterans Day is about honoring service and sacrifice, so avoid overly promotional or sales-driven messaging in your designs. Focus on gratitude, remembrance, and the values that Veterans Day represents, rather than using the day as a marketing opportunity.

10. Be Culturally Sensitive

When designing for Veterans Day, be mindful of cultural sensitivities. Veterans come from diverse backgrounds, so ensure your designs reflect inclusivity and avoid stereotypes. Keep the tone respectful and thoughtful, highlighting unity and honor for all who served.

If you’re like most web designers, you know the constant dance between Figma and Webflow. They’re both essential tools in the design world—one for whipping up UI magic and the other for bringing it all to life. But here’s the thing: even though both are powerful on their own, when they work together seamlessly, that’s when the real magic happens. Enter Figma plugins—your secret sauce to not only save time but to keep your workflow breezy.

Now, if you’ve ever found yourself staring at your screen, mentally preparing for the jump from Figma to Webflow, you’re not alone. That gap? It can feel like a canyon some days. And that’s exactly why the right plugins are a game-changer.

Think of them as the backstage crew at a concert—they handle the nitty-gritty so you can focus on delivering the main performance. Whether you’re crafting a custom button design or tweaking your responsive layouts, these plugins take care of the heavy lifting, letting you zero in on what really matters: a streamlined, speedy workflow.But, before you dive headfirst into plugin-land, let me answer a quick question you might have: Do these plugins really make a difference? Short answer: Absolutely.

Long answer: With Figma plugins, you’re not just speeding things up, you’re removing the friction that typically bogs down the design-to-development process. You’ll shave off minutes, maybe even hours, from your workflow. And when those precious minutes add up? Suddenly, you’ve got more time to focus on the creative stuff rather than the tedious grunt work.

It’s also worth mentioning that, whether you’re a seasoned pro with eight-plus years of design under your belt or a student just learning the ropes, these plugins are like adding NOS to your design engine. They help you work smarter, not harder—so you can focus on those brilliant, pixel-perfect details that truly make your designs stand out.

Now, instead of going through the long-winded “how-to” instructions (we’ve all been there, done that), we’ll jump straight into the best plugins you should have on your radar.

Figma to Webflow

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Flowbase Component Library

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Relume

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Colors to Webflow

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Webflow Color Importer

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Copy to Webflow

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Text to Webflow

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Webflow Favicon

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The post Top Figma Plugins Every Webflow Designer Should Use appeared first on CSS Author.

Contrary to popular belief, condensed and narrow fonts don’t make your text cramped or crowded. You just have to know the appropriate time and place to use the font. Condensed fonts are widely used these days for headlines and portraying bold messages, and when deployed in the right place, they can give stunning impact!

It takes a lot of testing and experimenting to find the perfect font for a design, but our tips for choosing and working with condensed and narrow fonts will help get you off to a great start!

What is a Condensed or Narrow Font?

A condensed or a narrow font is a typeface that features characters with narrow widths but it also refers to fonts with taller character designs as well. Condensed fonts also have much narrower space between characters than a regular font.

While many designers recommend not to use condensed fonts in body text, these fonts are a popular choice in designing large headlines and titles, especially in posters, website headers, banners, and even in book covers and business cards.

Top Pick

Devant Pro – Modern Narrow Font

Devant Pro is a modern condensed narrow font that features a big and bold design, making it perfect for website headers, posters, banners, flyers, and much more.

The font will definitely come in handy when designing bold titles for both digital and print designs. It’s also available in OTF and TTF as well as Web Font versions.

Why This Is A Top Pick

The thick narrow design of this font will allow you to design more attractive and attention-grabbing titles and headlines in your designs. The web fonts will also be quite useful when using the font in your website designs as well.

Hornset – Condensed Sans Serif Font

Hornset is a condensed sans-serif font that fuses modern design with precision. Exceptionally sleek, it’s made to leave an impression — fitting more into less space without compromising on clarity or style. Ideal for bold headlines, minimalist posters, or refined branding, Hornset’s clean lines and balanced proportions provide versatility.

Grace – Bold Condensed Font

Grace is a beautifully condensed bold font that radiates elegance and bears a classic touch. It comes with a rich offering of ligatures and supports multiple languages, covering Latin Western Europe. Its versatile design accommodates numbers, punctuation, and exhibits multilingual support, making it ideal for various designs.

Norgate – Modern Condensed Font

Norgate is a modern condensed font with a sleek, minimalist design. Perfect for contemporary projects, its tall and dense letters are particularly suited for digital media, posters, and typography. Features include uppercase, foreign support, numbers, and punctuation.

Kraveline – Bold Condensed Font

MTC Kraveline is a bold, condensed display typeface, perfect for grabbing attention with its striking, compact design. This unique font, equipped with Latin plus glyph set to support 200+ languages, ties a modern aesthetic with vintage undertones, making it an exceptional choice for impactful headlines and displays.

Marghote – Sharp Condensed Font

Marghote is a Sharp Condensed Font with a bold and simple design, adding a minimalist touch to your work. Its grotesk style makes it versatile for modern designs across various media, from fashion to typography and magazines. It comes with easy installation and comprehensive accessibility.

Nevary – Elegant Condensed Font Family

Nevary is an exquisite, modern sans-serif font by Diki Pradipta Tri Atmojo with a unique condensed design, perfect for lending a professional edge to any project. This font family has a sleek, bold, and contemporary feel, ideal for headline creation. It features over 12 varying styles, 50+ unique alternates, and comprehensive multilingual support.

Comparison Display – Unique Condensed Font

Comparison Display is a unique condensed typeface. It provides a dynamic blend of expanded uppercase letters in bold and sleek, condensed lowercase letters. This font really shines in crafting attention-grabbing posters, distinctive brands, and unforgettable logos. It is multilingual with included characters for punctuation and numerals.

Rasedron – Modern Condensed Logo Font

Rasedron is a modern and sleek sans serif ligature logo font, perfect for creating eye-catching logos and branding materials. The design includes distinctive ligatures and an extensive character set, ensuring versatility in usage. Its minimalist aesthetic complements contemporary design trends, while its clarity remains even in smaller sizes.

NOUVA – Creative Condensed Font

NOUVA is a fashionable, modern Sanserif font with a decorative touch. It’s sleek, dynamic, and perfect for creating punchy logos, labels, flyers, brochures, and signage. Great for any project with a modern feel, NOUVA also offers uppercase, lowercase, punctuation, and multilingual support. You’ll receive the font in OTF, TTF, WOFF, and WOFF2 formats.

Grublack – Modern Condensed Sans Font

Grublack is a modern condensed sans font, perfect for multiple design applications. It’s sleek, contemporary, and versatile with a wide collection of expertly crafted ligatures, adding fluid beauty to your typography. It has multilingual support and comes in a range of styles including regular, italic, and rounded.

Galfego – Condensed Sans Serif Font

This font comes with a cool condensed letter design with a funky look and feel. It features letters with unique design elements that will help add a personalized look to your typography. The font is perfect for everything from website headers to custom T-shirts, and more.

Psilograph – Extra Condensed Font Family

This is a condensed font family that includes a range of font weights. There is a total of 9 different fonts in this family, featuring thin to black weights. Each font has tall and narrow letters that are perfect for crafting big bold titles.

Qrostil – Minimalist Narrow Font

A minimal and stylish font for designing modern typography. This font features unique characters with a narrow letter design. It has all-caps letters so it’s most suitable for designing titles, headings, labels, and logos.

Nextrue – Modern Condensed Font Family

Nextrue is another condensed font family that comes with a selection of different styles of fonts. The bundle includes 12 different fonts featuring condensed, extended, and slant styles. Each font has clean-cut letters for designing attractive titles for posters, websites, social media, and more.

MD Tall – Free Narrow Fonts

You can download this tall and narrow font for free to design giant titles and headings for your design projects. The font includes all-caps letters with multilingual support.

Monigue – Condensed Sans Font

Monigue, a condensed sans serif font, offers a bold, modern aesthetic with a 2000s-inspired design. Ideal for stand-out posters, striking website headers, and clean interfaces, its strength shines at display sizes, making it perfect for impactful logo design.

Galber – Compressed Sans Serif Font

Galber is a bold, condensed typeface that makes a strong impression. It has a modern allure and impactful design, perfect for projects that require a striking touch. Ideal for brand identity, packaging, poster design, or greeting cards, Galber is sure to make your design projects stand out.

Braked – Condensed Font Family

Braked is a versatile condensed font family featuring multiple typefaces. With its playful and authentic design, it can be used in a variety of branding projects, from logos to branding designs. Available in .otf and .ttf file formats and with features including uppercase, lowercase, multilingual support, and ligature, it’s a great asset to have in your creative toolbox.

NCL Qikober – Bold Rounded Condensed Font

QIKOBER is an expertly crafted typeface with a playful design. Ideal for large point sizes yet still effective on smaller scales, it is perfect for a range of applications such as headlines, branding and logos. It features distinct styles including regular, slanted, and outline fonts.

Hakobi – Condensed Sans Font

The Hakobi is a transformational display font, marked by its compact design and bold style. It’s visually striking and delivers a strong, confident message, making it an ideal choice for high-impact projects such as posters or movie titles and more.

Marlong – Modern Condensed Font

Marlong is a modern, condensed font with a bold and authentic design. Ideal for various branding projects, its versatility shines in numerous contexts, from logos to product design templates. Marlong supports uppercase, lowercase, and multilingual inputs, and ligatures.

Grosin – Narrow Condensed Font

Grosin is a unique font radiating an Art Deco vibe. Boasting unique ligatures and glyphs, this display typeface is ideal for magazine layouts, logos, invitations, quotes, blog headers, posters, and advertisements. Grosin includes uppercase and lowercase characters, ligature characters, and supports multiple languages.

HS Monsnow – Experimental Condensed Font

HS Monsnow is an innovative, condensed display font with an experimental letter design that adds authenticity and style to any project. Whether for magazines, movies, posters, prints, personal branding, promotions, logos, or product packaging, this versatile font is ready to elevate your designs.

Lanoire – Modern Condensed Font

Lanoire is an inclusive and stylish font, tailored for modern branding, headlines, and displays. Offering a full A-Z character set, numerals, and punctuations, it comes in OTF and TTF formats, neatly compressed in a ZIP archive, ready to give your projects an appealing and fresh touch.

Bonnaco – Classic Condensed Font

Check out Bonnaco, a stunningly classic condensed font. This authentic font, available in both regular and condensed styles, boasts a bold design which makes it ideal for a plethora of branding tasks like logo creation or branding design projects.

Kurdis – Condensed Logo Font

Kurdis is a unique condensed font featuring a geometric letter design. This font has tall and narrow letters that gives it a very creative look and feel. It’s great for designing logos as well as titles for posters and banners.

Levine – Elegant Condensed Font

This font will surely remind you of popular logo designs for luxury brands. It has a set of stylish serif letters with a condensed design featuring an elegant look and feel. The font is perfect for everything from logos to branding designs and more.

Mangold – Bold Condensed Sans Font

Mangold is a bold font with a condensed letter design. This font has thick and heavy lettering to make your titles and headings look much more visible. It’s especially great for typography designs related to sports and gaming.

Foqha – Quirky Condensed Font

This font has a very unique letter design that gives it a fun and quirky look. It features tall and narrow letters with rounded edges. The font uses an attractive style of letter designs as well. There are both uppercase and lowercase letters too.

Mouzambik – Free Condensed Sans Serif Font

Mouzambik is a free font you can use in your personal projects. It has a stylish letter design with an extra condensed and narrow spacing. The font is great for bold title and heading designs.

Fredonia – Modern Condensed Font

Another modern condensed font with a stylish letter design. This font is perfect for crafting branding designs for modern agencies and businesses. It features unique style of letters that will make your typography designs stand out from the crowd.

Homura – Condensed Rounded Font

Homura is a narrow font made for creative designers. It comes in rounded, slanted, and regular styles. Its unique design will allow you to give a fun and trendy look to your projects. The font has lots of stylistic alternate characters too.

Boksura – Stylish Narrow Font

The uncommon design of this font lettering will make your titles and headings look much more attractive. Boksura is a display font with a narrow letter design. It’s great for T-shirts, magazine titles, book covers, and more.

Hikran – Retro Condensed Font

Hikran is another unique condensed font that features a letter design inspired by retro-style typography. It’s most suitable for crafting casual and fun titles and headings. The font includes 39 alternates and 14 ligatures.

Horse Pro – Free Unique Condensed Font

You can download this font for free to craft cool and creative titles for your personal projects. It has thin and narrow letters that will fit perfectly for posters and flyer designs.

Lorison – Unique Condensed Fonts

Lorison is a unique font that comes with a set of fun and casual characters. It has a beautifully modern letter design that will fit in perfectly with your fun custom T-shirts, posters, signage, and more.

Theridge – Multipurpose Condensed Font

This condensed font comes with a classic letter design that resembles typography from vintage signs and posters. It has tall and condensed letters that are ideal for bold titles and headings. The font comes in 3 different weights.

Owazaya – Modern Condensed Font

If you’re looking for a modern and futuristic font with condensed letters, this font is perfect for you. It includes a set of all-caps letters featuring a stylish and condensed design. The font is most suitable for logos, labels, and packaging designs.

Bosque Line – Vintage Narrow Font

The classic vintage design adds a unique and traditional look to this narrow font. It will make your logos and label designs look much more original. The font includes both uppercase and lowercase letters alongside alternates and ligatures.

Fitalia – Free Condensed Font

Fitalia is a free condensed font that comes with a clean and minimal design. This font is ideal for designing big headings and titles for professional projects. The font includes all-caps letters and it’s free for commercial use.

Highrush – Condensed & Script Font Duo

This font bundle comes with two different fonts that go perfectly well together. It includes a condensed sans-serif font and a script handwritten font. When combined, they will help you craft amazing designs. Of course, you can use them separately as well.

Silver Crown – Elegant Condensed Font

Silver Crown is one of the most stylish condensed fonts you’ll find on our list. It features a set of beautiful characters, including stylistic alternates and ligatures, for designing logos, badges, and more.

HOCHLAND – Bold Narrow Font

Hochland is a narrow font that comes with a set of thick and bold characters. It’s most suitable for crafting poster titles, product labels, and bold website headers. The font includes both uppercase and lowercase letters.

Louvre – Elegant Condensed Font

Featuring a mix of art-deco style and elegant luxury design elements, Louvre is a beautiful condensed for that’s perfect for all sorts of high-end branding design. It comes with a very unique letter design that will look amazing on logos, website headers, T-shirt designs, business cards, and much more.

Nordin – Condensed Sans Serif Font

Nordin is a creative sans serif font that features an uncommon letter design. The narrow condensed look also adds another unique look to the font design. It’s ideal for crafting business cards for creative agencies and businesses. As well as for designing titles and headings for websites and blogs.

Muller Narrow – Free Condensed Font

This is a family of condensed fonts that include 20 different weights. It features a minimal letter design that’s ideal for crafting headings and text with a modern look. The font is free to use with personal projects.

Yanice – Display Semi-Condensed Font

Yanice is a modern display font that features a semi-condensed letter design. This font has a clean-cut look that will fit in nicely with all kinds of professional design projects from branding designs to stationery designs, logos, labels, website headers, and everything in between.

Nothing Matters – Script Condensed Font

This font comes with a beautiful design mixed with handwritten script and condensed letter designs. It’s simply perfect for all your personalized design projects, including greeting cards, wedding invitations, and even T-shirts.

Ceddil – Creative Narrow Font

Ceddil is a creative font with chunky letters. This font also has a narrow letter design that will make your poster titles and headings look even more attractive. It features both uppercase and lowercase letters with the same thick letter design.

Moonscape – Unique Condensed Font

Luxury and elegance is written all over this stylish serif font that features tall and narrow letter designs. It’s a great choice for branding designs, logos, product labels, and even social media posts. The font comes in 4 different weights.

Playen Sans – Free Condensed Font Family

You can download and use this font family for free, even in client and commercial projects. It includes 5 different font weights that have clean, simple, and condensed letters. As well as more than 400 glyphs.

Silkocy – Modern Condensed Serif Font

Another condensed serif font you can use with all your modern and luxury designs. This design is ideal for classy branding designs and it’s especially perfect for jewelry business and wedding-themed designs.

Wakatta – Japan Style Narrow Font

A unique font with a letter design inspired by Japanese typography and culture. This font has a narrow condensed design alongside its uncommon letters. The font includes uppercase and lowercase characters.

Thomson – Bold Narrow Font

If you want to design big bold titles that instantly grab attention, be sure to use this font in your designs. It has a set of all-caps letters with chunky and narrow letters. It also includes an alternate character set as well.

Nonall – Tall & Narrow Handwritten Font

This font is perfect for giving a hand-crafted look and feel to your designs. It includes tall and narrow letters with a handwritten look. The font features all-caps letters that are ideal for big titles and headings.

Badger Valley – Elegant Free Narrow Font

Badger Valley is an elegant font with a narrow letter design. It’s great for modern branding and digital designs. The font is free to use with your personal projects.

Ramose – Experimental Classic Narrow Serif Font

Ramose is a beautiful experimental font featuring a highly condensed letter design. If you’re interested in experimenting with a new font design, this one is a great place to start. It comes in 4 different styles as well.

California – Stylish Fashion Condensed Font

This is an elegant and stylish font you can use to craft designs for luxury and fashion brands. It’s especially suitable for designing social media posts for promoting high-end products. The font features lots of alternates and ligatures.

Eirene – Girly Narrow Handwritten Font

Eirene is a trendy handwritten font featuring a feminine design. It has a set of tall and narrow letters. This font is perfect for crafting greeting cards, social media posts, wedding invitations, and much more.

Mightyline – Bold Condensed Font

If you’re looking for a font with a bold and chunky design, this font is perfect for you. It features a set of bold characters with narrow spacing. You can craft beautiful headings for websites, titles for posters, and even cool logos with this font.

Badger Valley – Free Narrow Font

Another free font to use with your personal projects. This font features an elegant letter design with slightly narrow spacing. The font looks great on website headers and magazine designs.

Phoska Dangers – Game Techno Display Font

This bold and big display font is a great choice for crafting titles for various print and digital designs. It’s especially suitable for sports and fitness-related designs. The font features a condensed letter design that comes in 4 different styles.

Klasvera – Narrow Display Font

A unique narrow display font you can use to craft everything from creative logos to bold titles. This font comes with lots of glyphs, alternates, ligatures, and much more. It comes in OpenType and TrueType formats as well.

Eugerie – Classic-Modern Condensed Font

Eugerie is a modern font that also takes inspiration from classic typography designs. It’s a condensed typeface that is ideal for giving a cute and feminine look to your designs. The font includes both uppercase and lowercase letters.

NARROW STREETS – Free Display Font

Narrow Streets is a bold display font featuring a narrow lettering design. This font is great for crafting titles for modern flyers and posters. The font is free to use with your personal projects.

Davidas – Modern Condensed Font

This bold and narrow font aims to help you cover all types of professional branding designs with its clean and precise set of characters. The font will fit in perfectly with your poster designs, book covers, promo ads, and more.

Drustic Dialy – Modern Condensed Font

Here we have Drustic Daily, a sans-serif condensed font that offers a range of design possibilities. It offers a vintage and old design that you will agree is eye-catching, and comes with the standard uppercase and lowercase letters, contextual alternates, ligatures and much more.

Moonstaire – Modern Condensed Font

Perfect for your upcoming projects, Moonstaire is a clean and modern condensed font that can be used for invitation cards, home decore book title, fashion or beauty promotional headline, editorial, website design and more.

Franceur – Cute Condensed Font

If you are looking for a font option with natural handwriting feel, consider Franceur, a stunning typeface design that excels when used for logos, labels, posters, flyers, and other branding and corporate identity materials.

Marisole – Free Condensed Font

Check out Marisole, a simple and eye-catching font that you’ll be hard-pressed to pass up. It has everything you’d want in a great looking condensed font, plus it’s available for free. What’s not to love about that?

Brengkel – Free Condensed Font

If you are wanting to get your hands on a font that looks beautiful and doesn’t skimp on features, You can’t go wrong with Brengkel. We wholeheartedly recommend you to check out this free font design pronto.

Andreas – Condensed Rounded Font

Looking for a condensed font with creative lettering? Then this font is perfect for you. It features a set of unique characters in a narrow style with rounded edges. The font includes both uppercase and lowercase letters as well as in OTF and TTF formats.

FONTUNA – Free Condensed Font

This is a free condensed font that comes with a beautiful and elegant letter design. With tall and narrow spacing. It’s perfect for crafting simple posters and flyers. The font is free to use with your personal projects.

Nailhead – Bold Modern Condensed Font

Nailhead is a modern condensed font featuring a clean-cut lettering design. It comes with a mix of vintage elements as well. Making it a great choice for label, badge, and signage design works. Nailhead is an OTF font with more than 250 glyphs.

Aguero Sans – Luxury Sans Serif Narrow Font

Just by looking at this font, you can tell it’s a perfect fit for luxury branding designs. Whether you’re making a logo for a fashion brand, poster for a high-end product, or a website header for a jewelry shop, this font will make them all look more professional.

Beaver – Creative Narrow Font

Beaver is a very creative narrow font that features a handwritten letter design. This font is perfect for crafting titles for posters, flyers, banners, and other designs related to fun and entertaining projects.

Legal Obligation – Compressed Font Family

This is a unique family of fonts that features a compressed narrow design. It comes in light, regular, and bold font weights. As well as in OTF and TTF formats. The font is most suitable for title and heading designs. And it comes in a serif version as well.

Calama – Free Clean Condensed Font

Calama is a clean and minimal font that features a condensed letter design. This font includes uppercase and lowercase letters. And you can use it completely free with your personal and commercial projects.

Edingu – Condensed Sans Serif Font Family

Edingu is an elegant condensed font that features a modern design that’s ideal for professional, luxury, and branding designs. The font is available in 3 different styles, including regular, rounded, and italic styles.

CONQUEST – Sans & Slab Serif Font

Conquest is a bold serif font with a slightly condensed design. It’s most suitable for making titles and headings related to sports and entertainment-related brands. The font is available in both sans-serif and slab serif designs as well.

Story Telling – Fun Condensed Font

This fun and quirky condensed font is a great choice for crafting posters, greeting cards, book covers, and more related to children of all ages. The font includes ligatures, glyphs, and much more.

Genuine – Free Condensed Font

Genuine is a modern condensed font featuring a bold and stylish letter design. This font is ideal for designing website headers and posters. The font is free to use with personal and commercial projects.

Efesto – Free Modern Narrow Font

Efesto is another free font with a tall and narrow design. This font is also completely free to use with your commercial and client projects. It includes both regular and italic font styles.

Forever Freedom – Narrow Font Family

This modern font family features multiple fonts with different weights and styles. Including italic and outline designs. All of the typefaces have narrow condensed character designs as well.

ARGON – Unique Narrow Display Font

Argon is the perfect font you can use to design logos and titles for modern businesses. The font features a set of unique narrow letters unlike any other font on our list. It also comes in 4 different weights.

Norfolk – Creative Font Pair

This elegant font pair includes both a narrow sans serif font and a bold serif font. Two of which go really well together. You can use both fonts to design titles or even design paragraphs.

Due Credit – Bold Narrow Font

A bold and narrow sans-serif font for designing headings and titles. This font is most suitable for posters, website headers, and title designs. It comes in multiple weights and includes both uppercase and lowercase letters as well.

Alvaro – Free Condensed Sans Serif Font

Alvaro is a beautiful free sans-serif font that features a condensed design. This font also has a vintage feel to it. And it’s ideal for badge and label designs. It’s free to use with your personal projects.

Parkia – Condensed Typeface

Parkia is a family of condensed fonts that include typefaces in various styles and font weights. You can use this font with different types of professional and creative projects as well as print designs.

Las Valles – Ultra Condensed Fonts

This elegant and condensed font is a great choice for designing logos, website headers, and flyers for luxury and high-end brands. The font includes all-caps letters along with punctuations and numbers.

Sprout – Narrow Sans Serif Font

Sprout features a tall and narrow design that makes it a great font for crafting all kinds of designs, including greeting cards, website headers, posters, social media posts, and much more.

Tallios – Narrow Font

Tallios font comes with a narrow design and stylish rounded edges. It’s most suitable for crafting social media posts, quotes, posters, and T-shirt designs. The font includes both uppercase and lowercase letters.

GATSBY – Display Condensed Font

Gatsby is an elegant condensed font you can use for all kinds of professional, business, and branding designs. It seems particularly more suitable for luxury brands and fashion-related design projects.

Calcio – Ultra Condensed Font

Calcio font features a highly condensed design that gives it a narrower look. The font is best for creating titles, headers, and posters. It includes both uppercase and lowercase letters and symbols.

Nomads – Condensed Font

Nomads is a condensed font that comes with a vintage design. It’s best for crafting badges, labels, and logos for vintage-themed businesses and brands. The font comes in Regular, Rounded, and Vintage styles.

Chillvornia – Condensed Font

Chillvornia font comes with a unique handcrafted design with decorative letters. The font is perfect for designing modern-vintage badges, posters, titles, and headers.

Nordams – Narrow Font

Nordams is a family of condensed fonts that comes with various styles and weights. It includes 12 different font styles in 5 different weights ranging from thin outline to bold and more in between.

Morganite – Free Narrow Condensed Font

This free font is available in 18 different styles you can use with various types of projects, including banners, posters, website headers, and much more. It’s free to use with your personal and commercial projects.

Yafeu – Narrow Font

Yafeu is a bold narrow font you can use to design different types of print and digital creations, including posters, banners, flyers, and website headers. The font includes uppercase, lowercase letters, numbers, and punctuations.

Sabang Island – Condensed Font

Sabang Island features a unique design that will surely make your designs stand out from the crowd. The font comes in clean and rough styles, both of which includes uppercase and lowercase characters and numbers.

Gorgeous – Free Condensed Display Font

Just as the name suggests, this free condensed font features an elegant design that you normally see in glamorous and luxury brand designs.

The tall and narrow design of this font makes it a great choice for making logos, titles, and headlines for fashion and luxury design projects. The font, however, is free to use only with personal projects.

This free font has all the elements of professional font design. Even though it’s only free for personal projects, designers, artists, and photographers can still use it with portfolio designs and social media designs to make their creations look more professional.

Manufaktur – Font Family

Manufaktur is a massive font family that comes with a total of 60 fonts. It includes fonts in 5 weights and 3 styles, all of which also ranging from 3 widths from condensed to expanded.

Lonssa Condensed Typeface

Lonssa is a gorgeous condensed font that comes with a stylishly narrow design. It’s perfect for feminine product design as well as your lifestyle blog headers, book covers, greeting cards, wedding invitations, and more.

Maxwell Sans UltraLight

Maxwell is a minimalist narrow font that features a mixed modern-retro design inspired by the text and sign designs from the 1950s. This font comes in both uppercase and lowercase letter versions with alternative characters and glyphs.

Aldo Sans – Free Modern Condensed Font

Aldo Sans is a creative condensed font that features 3 different styles, including regular, bold, and italic styles. The font is free to use with personal and commercial projects.

Calibre – Free Narrow Condensed Font

Calibre is another tall and narrow condensed font that is most suitable for decorative designs and crafting titles for posters. You can use it for free with your personal projects.

Glorynight Tall Version

This is font will fit in nicely with all of your website header designs, logotypes, badges, and signage designs. The tall and bold design of the font will certainly make your text stand out. It has been designed with “the principle of octagonal form”

Vera Typeface

A font made specifically for luxury brands and high-end products, Vera is ideal for showing off authority and class. Vera features a design similar to the font used by Vogue and it comes in rough, regular, and oblique versions.

Checkpoint Display Font

Checkpoint is a professional multilingual font you can use with almost any type of design work, including logos, signage, banners, posters, and much more. The font also comes in several different versions ranging from light to bold.

Latinbrush Typeface Family

This highly creative brush font also features a narrow condensed design. It supports multiple languages and comes in several font variations. It’s great to use with your greeting card designs, social media posts, and poster designs.

Hammerhead Typeface

Hammerhead is a big, bold, and condensed font that you can use for vintage and retro-themed designs, including logotypes, signage, website headers, banners, and posters. The font includes both uppercase and lowercase letters and comes with 252 glyphs.

Akrobat – Free Geometric Condensed Font

Akrobat is an elegant condensed font you can use with all kinds of print and digital designs, including flyers, posters, banners, and social media posts. The font is available in multiple weights and supports multilingual characters as well.

Calima – Free Rounded Condensed Font

Calima is a free creative condensed font with rounded character design. This font also features a geometric design and it’s free to use with personal and commercial projects.

Highest Praise Font

A brush font featuring a stylish condensed design. This font features a mix of both modern and vintage design elements that will add a unique attractiveness to your various design works.

Trailmade Font Family

A yet another brush that comes with a truly natural look and a rugged design. The font is available in several different styles and it includes swashes, automatic double-letter ligatures, and more handcrafted design elements.

Minty March Condensed Font

This is the type of font that you usually see on greeting cards and wedding invitations. Minty March is a condensed font that also doubles as a serif font. It includes both uppercase and lowercase letters with numbers, ligatures, and more.

Selecta

Selecta is a rounded sans serif condensed font that’s perfect for poster and website header designs. The font also features a professional design that makes it suitable for logotypes and branding work as well.

Montagna LTD

This unique font features a design inspired by the details seen in the Italy’s Stile Liberty. It’s been designed as a “tribute to Italy of the early twentieth century,” which makes it the perfect font to be used with your vintage and classic themed designs.

Tinsel Font Family

Tinsel is a family of fonts that features several condensed typefaces. You can use the font for branding work like letterheads, logotypes, business cards, and other professional designs.

Minority Condensed Script Font

This font features an ultra-condensed script design that aims to give your text a natural hand-painted look. It will go along great with T-Shirt designs, logos, and other creative design work.

Cheddar Gothic Font Family

This beautiful and hand-drawn condensed font family includes 8 unique typefaces, including Sans, Serif, Slab, Stencil, and more. Each font in this family comes with 92 matching catchword and icon glyphs, which makes this the perfect font for designing logos and signage.

Blocklyn Font Family

Blocklyn is a great font for showing your titles and mission statements in big bold text. The font family features 4 typefaces Condensed, Condensed Italic, Grunge, and Grunge Italic. It also comes with 2 bonus PSD mockup templates as well.

Maxwell Sans Small Caps Bold

Inspired by retro fonts from the 1950’s, the Maxwell Sans font features two typefaces: Regular and small caps. The clean and minimal design of this font makes it best for both headline and body text.

Forest Line Font Condensed

This condensed web font comes with a creative touch and unique design. The font is available in three versions: light, regular, and bold. It seems ideal for website headers, titles, and even logo designs.

BiteChalk Typeface

BiteChalk font will make your text look as if they were drawn on a blackboard. This font comes in 4 typefaces, including regular, bold, normal, and slim. It’s a unique font you can use for designing restaurant menu boards, signage, posters, T-Shirt designs, and much more.

Carnot All-Caps Font

This all-caps grotesque type font features a minimal and an elegant design for making your logotypes, magazine, and poster design look more professional than ever. Carnot font also supports over 20 different languages.

Essenziale – Font Family

Essenziale is a minimalist and an ultra-condensed font family that comes in 8 versions, including Bold, Slab, Slab Bold weights, and more. Each font in this family features unique characters, making a total of 412 glyphs in the font family.

Global

This is a professional condensed serif typeface that’ll make your text looks like something you usually see on modern magazines and corporate websites. The Global font is perfect for your formal and commercial designs.

BAHN Pro Rough

Bahn is a rough font that’ll go along nicely with your entertainment and playful designs. This condensed and vintage-style font comes in 3 weights and 228 glyphs.

Kahuripan

At first sight, you can see this font being used for a logo, signage, or a header design. The bold retro design of the font makes it perfect for such designs. The font comes in both uppercase and lowercase versions.

Mangano

Mangano features both a clean and rough worn off design with a mixed modern/vintage look. It comes in uppercase and lowercase versions for creating signage, logos, T-Shirt designs, and more.

Berry Typeface

This slightly rounded multilingual sans-serif typeface supports spanish, portuguese, german, danish, french, and a number of other languages. The modern look of this typeface makes it ideal for any type of design work.

Gatsunaga

Gatsunaga is a condensed brush font that features a design inspired by a samurai sword strikes. Hence the sharp edges and precise flow of the font design. It looks perfect for book covers and movie posters.

Nedo

Nedo is a display font that features both normal and condensed versions. The retro look of this typeface makes it the best choice for neon signs, T-Shirt designs, and logo designs.

Hennigar

The designer of this font has put a serious thought into crafting each letter in this Neo-Grotesque sans typeface in precision. The font comes in both normal and condensed versions.

Timber Typeface

This font looks great for crafting social media content and website headers. The Timber typeface features an old vintage look along with grunge elements.

Amorie SC Font Family

Amorie is a hand-drawn font that comes in a number of weight, styles, and glyphs. This font will help add a little human touch to your digital graphic designs.

Wilder

This is yet another handwritten condensed sans serif font that includes 300+ glyphs and comes in .otf, .ttf, and web font versions. It’ll look great with your header and poster designs.

Hipstetic Font Family

Hipstetic is a font family that features a mixed design of hipster and vintage looks. It comes in 4 different font variants and 100 glyphs. Perfect for book covers, website headers, signage, and more.

Aracne Condensed

Aracne is a handwritten font that features slightly scrawled letterforms with a natural look. It also comes in regular, condensed and ultra condensed styles to fit in with different types of design work.

Catalina Anacapa

This hand-drawn font pack comes in 5 font families and with 2 graphic ornament fonts, each with its own different styles and weights. This font pack has everything you need for crafting restaurant menus, quotes, signage, logos, headers, and much more.

Gratelos Display Font

The Gratelos font consists of the best parts of both the vintage and modern into a single style. One of the exciting features of this font is that it pairs perfectly with any modern sans serif font such as Montserrat, among others. It is an amazing display font, which comes with uppercase characters, and that makes it best suited for large display sizes including, headlines, logos, advertising, packaging, and more.

Uniser Condensed

Uniser is a one-of-kind, carefully handcrafted bold script font. Because of its casual charm, the font appears amazingly down-to-earth, readable, and, ultimately, incredibly versatile. The font is PUA encoded- meaning you can access all of the glyphs and swashes easily.

Howard Condensed Font

Designed by Kulokale Studio, Howard is a modern and elegant serif font. It comes in two versions- Regular and italic. This stylistic font is best suited for titles, headlines, advertising, packaging, logotypes, and more. To use the stylistic alternates of this font, you’ll require professional design software such as Adobe Illustrator, Photoshop, InDesign, or Inkscape.

Parginer Condensed Sans

A modern and elegant sans-serif font, Parginer is a stylish font created to suit your every need. This font comes with a family of 10 fonts and matching italics. It includes regular, condensed, expanded, italic, expanded italic, semi-expanded italic, and more. You can use this font with ease in your titles, headlines, advertising, logotypes, editorial design, among other projects.

Barstrip Font

Barstrip is a modern serif font that is a perfect fit for sleek and elegant titles, headlines, custom logotype designs, and more. It is a beautiful typeface, and it comes with upper and lowercase characters, numerals, and a large range of punctuations. Interestingly, the bold version of the font gives more impact and helps the font stand out on busier backgrounds and designs requiring a stronger text presence.

5 Tips for Using Condensed + Narrow Fonts

Condensed fonts are quite different from other types of fonts. When used right, they fit in well with almost any type of design. Here are a few tips on proper condensed fonts usage.

1. Use Sans-Serif Fonts

Condensed and narrow fonts are often used in creative and modern designs, especially for crafting titles and subheadings. However, they are also a great choice for paragraphs and body text as well.

The key is to choose the right condensed font. Since condensed fonts have narrow spacing, they tend to make long paragraphs a bit hard to read. As a result, it’s a good practice to use condensed sans-serif fonts for paragraphs to improve readability and reduce clutter.

2. Create Big and Bold Titles

Condensed fonts are best used for titles and headings. Especially when you’re trying to capture the user’s attention with a big bold title, a narrow font is a perfect choice for achieving that goal. Go as big as you want and create designs that turns more heads.

3. Find the Right Font Pair

Unlike when using regular fonts styles, you need to pick and pair fonts more carefully when using condensed fonts. Finding the perfect secondary font to match the narrow designs of your title font will require some effort.

When looking for a font to pair with a condensed font, you don’t need to find another condensed font. In fact, a regular sans-serif font often pairs well with a narrow font. You can use fonts with different styles and weights as well. Find a pair that makes it easier to differentiate between titles and paragraphs.

4. Pick a Font Family

It’s always a good idea to pick up a font family when using condensed fonts as they include the font in multiple styles and different weights. This way you can use the same style of font for both your titles and subheadings using variations of weights.

5. Use Fonts That Match the Design Theme

Even condensed and narrow fonts come in various styles and designs. For example, there are condensed fonts with fun and quirky designs that are most suitable for designs yoy make for children. Then there are fonts with elegant serif designs that are perfect for luxury brands.

When choosing condensed and narrow fonts, consider using fonts that match the overall theme of your design or project.

Once you’ve found the best condensed font for your titles, then comes the challenge of finding a matching font for body text. Keep exploring Envato Elements to find the right font combination for your design projects. And have a look at our modern serif fonts and script fonts selections for more inspiration.

Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!)

As someone whose dance moves resemble a malfunctioning robot, I'll admit that the concept sounded incredibly awkward to me. But watching the vids made me realize Agrawal is onto something: People are desperate for connection.

Radha Agrawal is a community architect, public speaker, and entrepreneur, and she helps businesses (like Meta, Nike, and Campbell’s) create stronger communities within their workplaces. She's also the founder of DAYBREAKER, a morning dance party in 33 cities around the world. 

Let's jump into her three tips for cultivating a community of your own. 

How to Master the Art of Building a Thriving Community

1. You need a community architect. (And no, not the intern.)

Before you scoff at a big ol‘ fluff post on "community" and "friendship," let’s take a good hard look at some numbers:

• In 2023, only one-third of employees were engaged in their work
• Disengaged employees account for $1.9 trillion in lost productivity
• 92% of execs say that high engagement = happier customers

Or, consider a personal example: I met my best friend, Kristen, in-office a few years ago. She‘s now a bridesmaid in my wedding, and I told Radha I’d turn down a job elsewhere even if I was offered $20K more because I'd much rather continue my weekly tradition of working gossiping in the coffee garden at HQ with Kristen.

Community has the power to keep employees happy, engaged, and willing to go above-and-beyond to keep the cash a-flowing for your business.

To cultivate a community, you have to prioritize it.

“You need to hire a community architect — and I don't mean tasking the newbie intern with the job,” Agrawal told me. “Your chief community officer should be brought in with the same level of seriousness as a chief marketing officer or chief executive officer.”

Once you‘ve got your CCO, you’ll want that person to sit down with the head of each department to understand the needs behind each role.

“In a disaggregated work-at-home environment, it's hard to build a sense of camaraderie and loyalty inside a company without first understanding who the humans are behind each department. You'll need to know the miniature ecosystems inside the company, and bring them all into one cohesive value alignment,” Agrawal says.

2. Work is not just for churnin’ and burnin’.

Agrawal acknowledges that loneliness exists at every level — whether you're a CEO, middle manager, or the new intern.

And Agrawal wholeheartedly believes work can be a solution to that loneliness. In fact, she met her own husband in an office.

“It's important to remember that workspaces aren't just spaces for churning and burning. They're spaces to socialize, and it's where you actually achieve and receive your social connections the most.”

Agrawal believes it‘s a leader’s responsibility to figure out how each person on her team wants to socialize.

For instance, she's interested in the newbies on her own team: “I, as a founder of my company, want to understand and learn what the youngest team members on my team want. What do they need? How do they socialize? How can I support them in their camaraderie? That level of curiosity is so important inside of a team.”

My own socializing preferences? Two words: Margarita night.

3. Off-sites, off-sites, off-sites.

In the midst of the pandemic, I remember all too well the awkward attempts at connection.

Zoom happy hours. Remote scavenger hunts. Virtual trivia.

The effort was nice, but it wasn't nearly as powerful as the one company off-site HubSpot hosted last March (which resulted in a team-outing to a karaoke bar, where we brought the house down with a moving rendition of Celine Dion's My Heart Will Go On).

Agrawal emphasizes the importance of doing company off-sites as a chance to keep employees motivated and engaged. She also encourages more consistent in-person events if possible.

“The important part is to give it a name and give it a cadence. There's a sense of belonging you're creating when you consider energy and intentionality and space.”

Agrawal provided me with a few examples: Maybe your company hosts a monthly poker night, or creates a roller-skating team who roller-skate in silly costumes once per quarter.

If having everyone in-person isn't an option, can you encourage mini meet-ups in various cities? And if not, how can you make virtual connections easier to make?

The easiest solution is to ask your employees: What would make them feel more excited to turn up to work each morning?

“Too often we think of community building just as butts-in-seats, but not as actually humans, with thinking, feeling souls.”

Remember, those thinking, feeling souls can account for almost $2 trillion in lost productivity — treat them like humans, and you could be shocked by how it sways the bottom-line.

I sat down with Heydon Pickering in the most recent episode of the Smashing Hour. Full transparency: I was nervous as heck. I’ve admired Heydon’s work for years, and even though we run in similar circles, this was our first time meeting. You know how you build some things up in your mind and sorta psyche yourself out? Yeah, that.

Heydon is nothing short of a gentleman and, I’ll be darned, easy to talk to. As is the case with any Smashing Hour, there’s no script, no agenda, no nothing. We find ourselves getting into the weeds of accessibility testing and documentation — or the lack of it — before sliding into the stuff he’s really interested in and excited about today: styling sound. Dude pulled out a demo and walked me (and everyone else) through the basics of the Web Audio API and how he’s using it to visualize sounds in tons of groovy ways that I now want hooked up to my turntable somehow.

Smashing Hour With Heydon Pickering originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

Hi DW, I'm trying to automate using NAVIS, I tried using post method simulating how it does on a web browser but I get error 678 then now I'm trying to access it using vb.net web browser.It does load but the issue is that I can't set the input elements value automatically using this code
WebBrowser1.Document.GetElementById("iNfYj").SetAttribute("value", "Testing")
this line of code is inside a button on my form.
Heres how I load the page on form load

Private Sub frmMenu_Load(ByVal sender As Object, ByVal e As System.EventArgs) Handles Me.Load
        WebBrowser1.Navigate("http://41.162.72.195:9080/apex/capHomeView.zul")
    End Sub

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable?

Or perhaps, I found a gem — a freelancer who would make my day with a light edit, strong writing, and a grasp of the subject matter at hand.

I would do anything in my power to make them happy. Please don’t leave me, I’d whisper to my laptop as I typed a praise-filled thank you email.

Four years later, I’ve cracked the code. I now run HubSpot’s Freelance Network, a contract program with over 40 writers.

My team creates over 800 pieces every year. I feel like I have a collection of rare gems, each with their own specialized insights that can help our audience grow.

The best part? I’m finally ready to share how I made this program a reality.

But first, here’s a little about me. My name is Kaitlin. I’m a journalist by trade who’s made the transition into the wonderful world of content marketing. So, my first role working with freelancers was in that past life at business publications.

In 2022, I was recruited by HubSpot for a brand-new challenge. My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs.

Infrastructure is everything.

When I first joined HubSpot, I was introduced to 11 freelance writers. I also inherited a standard operating procedure (SOP) document that described how to write new posts and update existing ones. The rest was mine to build.

I spent most of my days creating the foundation to support freelancers at scale.

Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. Infrastructure was needed to standardize these processes.

Here’s what I worked on.

Investing in Personal Training

The SOP document I received on my first day was essential for helping me get oriented in my role. However, the document was 21 pages long.

Sure, all the information was helpful, but I knew our writers would skim the document at best. They had dozens of clients each and wouldn’t spend the afternoon reading the text closely over coffee.

So, we had to adjust. I split the SOP into two shorter documents — one for updates and the other for new posts. I then set up a learning management system with an onboarding course.

New writers would need to sign in and watch short videos about how to write for HubSpot, who our personas are, and how to use admin tools like our invoicing system.

I could see who actually completed the course and remind others that this video series was an essential part of onboarding.

The result was a lot faster than reading the document, and I was able to guarantee compliance. Plus, I still sent along SOP documents so the writers could review them at any time.

I then took training one step further. For each new writer, I created a customized Loom video about their first posts. In it, I would review every element of their assignment in Asana, our project management platform, explaining any HubSpot-specific jargon and how we expect submissions to be formatted.

When I started this process, I found that I received fewer email inquiries about simple questions. Instead, we were able to focus on hard-hitting editorial needs.

Beyond that, a few writers have told me this was the most organized onboarding process they’ve experienced, which always gives me a warm fuzzy feeling.

Making Processes Light-Touch

Freelance writers are busy people, always on the cutting edge of an article or blog post. As a program manager, I want to make sure they can focus on what they love — writing — and breeze through any administrative challenges.

I began standardizing our assignments. I linked everything our writers would need, like relevant documents and resources, in an email sent at the start of every month. Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write.

Writers no longer had to copy, paste, and format walls of text when working on updates. They didn’t have to dig in the annals of our website for relevant data points. They could peruse information in one place and then get to writing.

Pro tip: This may seem like a simple step, but as a leader, you should remove redundant, unnecessary tasks from your writers. You know your internal systems best. Make them as easy and light-touch as possible for your freelancers.

Rethinking Content Briefs

Finally, I completely shifted how we wrote content briefs.

As a team, we've tracked our blog assignments in Asana since the very beginning.

However, historically, the assignment instructions were short bullet points intended for in-house writers. For example, we would ask them to shorten intros, write new sections, or add links to relevant product mentions.

Those bare-bones briefs worked for in-house writers who spent months out of their role onboarding. However, freelancers needed more details to produce their best work.

I began translating posts for our external team. If an instruction had jargon, like “remove additional parameters to internal links,” I would reformat the bullet into standard language, like “remove UTM tracking codes from links.”

For new posts, I also began creating proposed outlines. That included how long intros should be, what subheadings we'd want to include, and how each section should be formatted.

The result? First drafts started to arrive in better shape, requiring fewer edits and fewer rounds of revisions from the writers.

With these elements in place, I was able to focus on staffing the program. I put out calls on LinkedIn for writers and vetted their portfolio pieces.

As the number of assignments I received grew, I brought writers with relevant B2B experiences on board.

Here are the ratios I used:

• 40 pieces for 11 freelance writers
• 60 pieces for 30 freelance writers
• 80 pieces for 50 freelance writers

That growth would have caused chaos without a strong foundation.

The Rise of AI — and Squashing Get-Rich-Quick Schemes

In November 2022, ChatGPT launched to the public. Anyone could write a short text prompt and generate … well, anything. That includes full-length blog posts with proper headings.

Yes, AI hallucinated, coming up with fake facts. Sometimes, the output sounded stilted, but that never stops grifters.

Shortly after ChatGPT launched, my TikTok was filled with get-rich-quick gurus selling courses on how to make passive income by freelance writing. Just type a prompt, have AI generate an article, and send it to program managers like me.

Sure enough, I started to receive pieces that were a little fishy.

That source’s company couldn’t be called “ABC Web Design Company.” The writing seemed too generic, with no distinct voice.

I began to feed submissions into Copyleaks, a plagiarism and AI content checker.

And guess what I found? Anywhere from 60% to 90% of the text in these posts was generated by AI.

In March 2023, I sent out a memo to our writers that stated AI could only be used in the research and brainstorming phases of writing.

For pieces that had already been submitted, I reached out if over 10% of the text was flagged as AI-generated. Writers had seven days to make changes to the AI portions of their writing.

If changes weren't made within this timeframe, our editors would step in to rewrite the sections. In those cases, the editor received the byline for the article instead of the writer.

For all pieces assigned since March 2023, we implemented a zero-tolerance policy for AI-generated or plagiarized work. If a piece came back flagged, we required a rewrite of the post before payment was issued. We then removed the writer from our roster.

To many, this might seem strict. However, I believe that preserving human insight is essential to earning traffic.

Every two days, people create enough content to surpass the world’s population, according to Neil Patel’s session at our most recent INBOUND conference.

Of that, around 94% of web pages that rank on Google get zero traffic. AI exacerbates this challenge.

We built a program that pays people fairly for their human writing, filled with real tips and helpful advice.

AI-generated content could never be remarkable. It’s the average sum of all the writing on the internet. To earn engagement, I know we need that human touch.

Freelance Network 2.0: Pivoting to E-E-A-T

In April 2023, the content marketing realm shifted again, this time with an update to Google’s Core Algorithm.

One of the biggest changes was an increased emphasis on E-E-A-T — or expertise, experience, authority, and trustworthiness.

Instead of AI-driven content, Google began to prioritize work crafted from lived-experience. That means lots of “I” statements, personal anecdotes, and pro tips that could never be replicated by a content generalist.

Sites across the internet lost traffic in droves, including yours truly — the HubSpot Blog. We had to completely transform the Freelance Network in response.

To start, I needed to see who on the team was a secret subject matter expert (SME). That means I was looking for freelancers who had a job as a marketer, customer service representative, sales person, or web developer.

To do so, I sent out a survey to our current writers asking which fields they worked in previously and for how long.

I found that a number of our writers had experience that already made them SMEs. One of our writers spent years as a support rep, making him a great fit for Service Blog articles.

Another had spent eight years at a marketing agency, specializing in public relations and crisis management.

With this information at hand, I could pair our writers with assignments that matched their lived experiences. They could then weave in relevant stories and helpful tips a general content writer wouldn’t know.

Next, I shared the value of gathering quotes. We still had a number of great writers who could communicate complex ideas but lacked direct, professional experiences in the subjects we cover.

To fill the gap, these writers would need to act like journalists, gathering quotes from professionals in the field.

I asked who felt comfortable reaching out for quotes.

Our team began making connections to internal HubSpotters who could add their perspectives as sources in posts.

Beyond that, we shared our favorite resources (like Help a B2B Writer and Featured) to help our writers still making the transition.

After that, I had to find new writers who were active practitioners to staff the Blog. While quotes are helpful, there’s still a real place for thought leadership and how-to articles from people who lived the experience. I booked a meeting with each Blog’s managing editor to ask what they looked for in an SME.

Let's use our Sales Blog as an example. Jay Fuchs, Sales Blog editor at HubSpot, said his ideal SME had spent time as a business development representative and an account executive. Management experience in the B2B space was a bonus.

I turned our conversation into a scorecard to avoid hiring bias and put out a call for writers.

That’s how we found Mark Burdon and Michael Welch, two of our SMEs on the Sales Blog. They’re able to share the experience of tracking sales metrics and running teams. They complement our staff’s journalistic efforts with wisdom straight from the source.

My 5 Biggest Learnings

So far, I covered the broad plays we made to build the Freelance Network. But I’ve learned so much over the last two-and-a-half years. Here are the five biggest lessons that I believe can help anyone running a freelance program.

1. You need to pay fair.

In the world of freelance writing, you often get what you pay for. In my experience, a low price tag leads to sloppy work. Or even worse, your writers may churn. So, we need to pay competitively and stay in line with industry trends.

If you have to test tools for an in-depth review or gather quotes, I'd plan for a higher price tag. I also encourage my writers to tell me if a post is more work or much longer than we expect. That allows me to adjust the price accordingly.

2. Editors are your make-or-break.

I am so fortunate to work with a team of great freelancers. However, even the best writers make mistakes. That can range from clunky sentences to typos or missing alt text to improper formatting.

That’s where editing comes in.

In addition to our freelance writers, the Freelance Network has two contract editors, Taylor Cromwell and Margaret Cousino. They make sure that all of the requests in the brief are fulfilled and that the final drafts are error-free.

Beyond that, our internal Freelance Network team does a quality review.

All of our freelancers — writers and editors — have multiple clients with different style guides. I advocate for having a final set of eyes within your organization.

Trust me, your internal team will catch the last little things others may miss.

3. Don’t staff what you don’t know.

In 2022, I was tasked with finding writers who could create coding tutorials for our Website Blog. I put out a call on LinkedIn and found a few developers.

Their work seemed good enough to me. The problem? I don’t know how to code and couldn’t fact-check their writing.

That was my biggest failure as a program leader. We had sub-par content that we had to shelve. Some of it never got published.

My biggest learning: Don’t find writers for subject areas you know nothing about.

I’ve started tackling this challenge again, honing in on HTML and CSS technical writers. However, I’m working hand-in-glove with Jamie Juviler, the Website Blog’s lead editor.

I’m playing the role of a recruiter, reaching out to potential candidates. Jamie actually reviews their work and decides who’s proficient enough to stay.

4. Feedback makes the world go round.

My program makes at least 60 assignments a month. Lately, we’ve been doling out upwards of 100 pieces. I’ve always found it difficult to give feedback with such lofty goals. That’s why I’m so grateful for my colleague Marja Vitti.

Marja joined our team in March 2024. Since then, she’s implemented a feedback program that allows us to give kudos for great work and correct inconsistencies early.

Our editors now write comments throughout the submitted Google Doc and tag the writer for review. Then, we make another clean copy and send it to our internal blog team managers for upload.

The writers get helpful feedback. Our property owners internally get an easy-to-read, easy-to-upload version of the text. It's a win-win.

This system has proved especially helpful for our subject matter experts. They’re great writers with unique insights in their fields. However, they often don’t have a technical SEO background.

This commenting system allows them to learn as they grow with us.

5. Sometimes, you have to break up.

Not every writer is the right fit. In today’s landscape, you may have to say goodbye to your content generalists in favor of subject matter experts.

I’ve had to write many breakup emails in this role. It’s my least favorite part of my job, but sometimes, it’s essential.

You may have a writer that’s always late. Or perhaps, they can’t adapt to your new EEAT-driven strategy, even with all your training resources.

Your team should be lean and filled with great writers. You’ll need to say goodbye to those who don’t make the cut. And, that’s okay.

You’re Not Running a Farm

If I wanted to farm, I’d buy chickens! Horrible jokes aside, running a content farm sounds appealing on paper. You can find content generalists, pay them the bare minimum, and play the volume game. To me, that’s a huge mistake.

Your audience wants human insights from subject matter experts — preferably people who have spent years working in the field you cover.

We also know that Google rewards expertise under its E-E-A-T formula. So, even if you’re operating at a smaller volume, what you do create will have more impact.

If you need your own Freelance Network on a tight budget, here’s what to do:

• Find SMEs in your field who write insightful LinkedIn articles or posts for their company blog.
• Get them to write pieces based on their lived experiences, with anecdotes and their pro tips.
• Publish and promote their work.
• (Leave completely AI-generated posts behind.)

I don’t think of creating content with freelancers like farming. Instead, I think of myself as a museum curator, finding valuable gems and displaying them for the world to see.

Good luck! I hope you find as much joy as I did as you curate your own museum.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create transformative business growth and consistent profit.

When people refer to podcasts as a ‘hobby’, they’re missing so much about what they can do for the entrepreneur, creative, side-hustler, storyteller, and ideator. In fact, podcasts generated over $2 billion in ad revenue in 2023 alone.

The power of podcasting is certainly not lost on me. What started with a nudge and a microphone from my older brother became an outlet for me during a very lonely season of entrepreneurship. It has also turned into the #1 thing I’m known for, The Goal Digger Podcast.

I pressed that ‘record’ button from the front seat of my car in my garage (so no one could hear the dogs barking in the house) and published my first few episodes. I felt like I was throwing a silly idea into the ether and hoping at least one person would listen to it. I didn’t even consider the ways it would help grow and support my business.

110+ million downloads over 800+ episodes later, I’ve witnessed just what consistent podcasting can really do.

Let’s dive into the journey of what it looks like to go from that initial spark of curiosity and the publishing of your first few episodes to building a 7-figure business with podcasting.

A quick spoiler here: This won’t require burnout. It also doesn’t mean you’ll have to shift who you are, what you do, or become a totally different human to see success.

Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself

The Beginning of the Podcast Journey

Even though I was in the thick of running my photography business while getting my digital marketing business off the ground, I was apprehensive about starting a podcast. I joked about how no one wanted to hear my voice or learn from me!

But I couldn’t shake my curiosity. Then my brother gave me his old microphone and I felt like all my excuses had finally run out. What did I have to lose? So, I started scared.

I wouldn’t consider myself tech-savvy, so in those first few episodes, I ditched the pro microphone and used my iPhone headphones and my reliable Midwest phone voice, following a light outline I’d jotted down for myself with about six different rewrites. I was worried I would run out of things to say.

Even after I finished recording, I couldn’t bring myself to listen to it. I promised myself I would try. I didn’t want myself to get in the way of that.

From there, I started recording in my coat closet (a nice step up from the car), learning my own flow and comfort behind the microphone. I challenged myself to start asking for audience questions on my Instagram and inviting them to come subscribe to the show with growing confidence.

I sought out podcast guests and stayed consistent with my posting schedule. Eventually, I found a rhythm, building my show into what Goal Digger is today.

It can be hard to know where you start with your own podcast. I felt a little lost in all the details when I first started too. I stressed about nailing the right intro and sign-off for longer than I’d like to admit.

Instead of copying anyone else’s exact approach, what will help your podcast be something you like doing for 100 or 1000 episodes is to make sure it aligns with you. And remember, you can change everything as you learn and grow. You’ll evolve (I sure did), so don’t pressure yourself to get it right on episode one.

Staying Authentic in a Sea of Noise

One thing that has stayed fairly unchanged from the beginning for me was who I wanted to be as a podcaster. I was determined to be me. I didn’t want fluff or a show that felt like a time-waster. And I wanted my listeners to always know they were getting a genuine reflection of my personality and values. I have never shied away from the real talk.

I have loved online learning for a long time, so I envisioned every episode of my podcast as an opportunity for my listeners to learn. Charting out my episode outlines was a lot like planning a free masterclass every week. I wanted the experts on my show to shine and be seen for who they really are, too.

Eventually, I realized I wanted to share my own thoughts and insights, so I launched solo shows. I have expanded from sharing primarily about digital marketing and business to opening up about other aspects of my life, like seasons of navigating burnout, pivoting the business, motherhood, and loss.

I wanted to have a better connection with my listeners (since a podcast can feel one-sided almost always.) So, I launched a Facebook group for my podcast listeners called Goal Digger Insiders. That group is nearly 65,000 listeners strong.

My community comes together to not only talk about what they’re learning through the podcast, but they’re also a huge resource for each other. Through years of feedback and the usual internet playground of friends and critics, I learned how to find a balance between listening to what my audience wanted more of and staying true to my voice and vision.

Building a Podcasting Flow for Sustainable Business Success

As a busy entrepreneur, I knew I didn’t want podcasting to become a tangled, logistical mess. I craved a creative outlet, not a dreaded commitment every week.

Creating a process that fit into the flow of my week and worked well with my energy and schedule became a quick priority. I knew that juggling recording, scheduling guests, publishing episodes, social posting, and everything else could quickly burn me out.

While my podcast started with just me, I eventually added one team member. This helped me keep the system I built running, evolving, and feeling like a fun challenge for us through the seasons.

It’s only ever been just two people running it: me and my podcast producer who’s literally managing the entire show. It’s never been a big crew or a complicated production. I get to show up, talk into a mic, meet amazing people, and we get to share those episodes with the world. That was and still is the goal and that’s why I created a simple system for us to follow.

Podcasting for Business Growth and Evolution

While my core vision for Goal Digger hasn’t changed over time, almost everything else has. From our posting frequency to the kind of people I seek out as show guests to our branding, intro and outro, and the topics we cover!

Rather than big, sweeping changes, we adapt in small ways as we go. I don’t want to get stuck in a rut for so long that we fear change, so instead, we make it a habit to check in and make constant little tweaks to keep ourselves agile. On top of that, the small changes keep the work we’re doing feeling fresh and exciting!

Stay open to feedback, whether that’s internally with your team, from your listenership, or even your gut telling you something isn’t quite right. The way your show needs to evolve might not always be obvious or come from the latest podcasting stats. Your show might need to change in ways that are wholly unique to you. Maybe you’ll be the first person ever to do what you do in your podcast!

That’s exciting, but you won’t learn what that is if you don’t listen.

And in that process, don’t be afraid to try that new thing. Podcasting is and will always be primarily experimental. Trying new things is central to the kind of art form that podcasting is. If that new thing doesn't work, I would still count that as a success for trying, learning, and pivoting.

Avoiding Burnout and Maintaining Balance

Most of the 800+ episodes of Goal Digger were recorded in my messy closet. I didn’t hit episode 100 and invest in a studio or pressure myself to change just because ‘that’s what success looks like.’ I felt the success of my podcast through the data and impact on my listeners.

I didn’t want to waste energy trying to make my show look successful when I’d rather funnel it into the episodes and conversations themselves. My energy is a valuable resource and I want to spend it where it really counts.

While I love my podcast, it is still just one facet of my business as a whole, so it truly cannot take up all of my time. That’s why creating a system is so important.

I set boundaries around how and when I would record my show. I prioritized rest while carving out focused time to batch-record our episodes. I look at one month at a time and lean into what feels exciting for me in that month so that our content feels fresh, alive, and relevant to the time the episodes are being aired.

Protecting my energy means I get to sit down and be in the right headspace every single time I hit the ‘record’ button. I feel present for my show guests and our conversations get to be genuine rather than rushed or jumbled. I am able to be mentally on track for my solo shows, which keeps me engaged. The more engaged I can be, the more confident I feel about every episode that goes live.

My passion for podcasting can be protected and fostered by good boundaries around my time and energy. I get to show up, pour out, and walk away knowing we’re creating something we’re proud of every time.

We’re not burdened or pressured by trying to do all the things, which is actually what has allowed me to turn my podcasting idea into a major, profit-driving branch of my business. Boundaries are what make room for success.

Monetizing Your Podcast: Thinking Beyond Sponsorships

It’s easy to assume that sponsorships are the main way podcasts can profit, especially since as listeners, we’re used to hearing a barrage of ads (depending on the podcast.)

Sponsors are important and effective but don’t have to be the only way a podcast can monetize. I’ve tested and tried several dozen ways of bringing in income through the podcast, and a handful have risen to the top as my trusted monetization strategies.

You can leverage your podcast into a multitude of profit-generating channels.

Talk about your own business offers (paid or free) to turn your listeners into buyers, or at least email subscribers you can sell to later.

You can use affiliate links and codes to generate income by talking about products and services you’ve tested and love.

You can launch a membership or Patreon community where you share unique content that your listeners and fans can’t get anywhere else.

When it comes to monetizing, I recommend weaving two or more of these methods together so that the effort that goes into every episode has a multi-level payoff for you in the long run.

As you build long-term consistency with your show, you’re not just keeping your listeners happy, but you’re establishing credibility, too. When other opportunities come knocking, you’ll have your podcast to help show what you’re really about.

Your expertise can literally speak for itself when you’ve been leveraging it for hundreds of episodes over multiple years.

Podcast Success Happens One Episode at a Time

Every time I sit down at my desk on a podcast recording day, I smile thinking about how I almost didn’t start this show. I laugh because I can’t believe I get to do this as a job. I’m relieved that this not only turned out to be a creative outlet for so many years but that it also became a chart-topping show.

It wouldn’t have happened if I didn’t publish episode 1. And then 2. And then 3. And it would’ve fizzled out long before I saw success if I hadn’t chosen to stay true to myself and my vision the whole way through!

While the road may look long, I can say that all these years of podcasting felt far too quick. I often feel like I blink and we’re another 100 episodes along, celebrating yet another milestone.

If you’re at the starting line (or merely in the curious phase) of your own podcast, remember to keep celebrating your own milestones. That might mean buying your first microphone, finishing your first episode, getting your first review, or having your first podcast guest.

Building your show to a 7-figure success or whatever ‘success’ authentically looks like for you takes time. It takes doing it scared sometimes. It takes commitment to the consistency. It takes protecting your boundaries, time, and energy so that you can keep moving forward.

It means being intentional with who you work with, how you plan your ‘system’ for podcasting, and how you evolve. And it takes getting smart with how you layer your monetization so that your podcast can fuel your business … or become your business.

Can I help you turn your podcasting curiosity or existing show into podcast success (with your own definition of success leading the way?)

Check out my free podcasting masterclass, Podcasting 101: How to Start, Record, and Profit from Your Show. In this free masterclass, I'll show you how to start, grow, and monetize your show — no fancy tech or massive audience needed — so you can turn your passion into a powerful platform!

Whether it's writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. 

Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.

Instead of trying to master how to create every type of content in existence, cut down on stress and inefficiency. Get inspired by our collection of free, customizable content creation templates. Below is a list of each type of content marketing template represented.

• Content Marketing Plan Templates
• Website Content Templates
• Content Writing Templates
• Design Content Templates
• Social Media Content Templates
• Email Content Templates
• Video Content Templates

Content Marketing Plan Templates

Content marketing involves delivering valuable information to your target audience. Templates make creating consistent content easier and provide a visually appealing package for the relevant information you’re providing to customers.

Below, you’ll find several helpful templates to jumpstart your content marketing strategy.

1. Content Marketing Planning Template

Download the content mapping template here.

You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations. But how do you get started? We've created a content mapping template so you can create targeted content for each stage of your target audience's buyer's journey.

This template helps you identify buyer personas, outline their challenges and needs, and brainstorm content that provides solutions. You'll have plenty of targeted blog post ideas to attract your audience to your site and convert them into leads.

2. Buyer Persona Template

Download the buyer persona content template here.

Marketing to specific buyer personas results in more effective marketing decisions. This buyer persona template will help you easily organize your research to create your very own buyer personas. Use it to create beautiful, well-formatted buyer personas you can share with your entire company while learning best practices for personal research along the way.

3. Blog Editorial Calendar Templates

Download the blog editorial calendar templates here.

Having an editorial calendar for your marketing content will save you a whole lot of time — not to mention sanity — as you plan your content release timeline. We realize there isn't a one-size-fits-all solution, so we've created three editorial calendar templates to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. (Read this blog post for a step-by-step guide for using the Google Calendar template.)

Website Content Templates

Selecting the right template sets the foundation for intriguing designs and functionality. This enticing duo can lead to more newsletter subscribers and first-time visitors purchasing from your website.

4. On-Page SEO Template

Download the on-page SEO template here.

The more content you publish to your website, the more traffic sources you'll want to prioritize. One of those sources is organic traffic. To make on-page SEO easier, we've rolled out a handy website content planning template to help you create a website structure. It organizes each webpage and its purpose, and helps you outline how long it should be and how to optimize the metadata associated with each new page you publish. These on-page SEO templates will make your site more appealing to Google and help you rank better.

5. Website Optimization Checklist Template

Download the website optimization checklist here.

A properly optimized website results in better search engine rankings and an improved user experience. This checklist focuses on website optimization, SEO, site performance, mobile optimization, and security. This, paired with a website content writing template, makes sites more likely to reach (and keep) ideal customers.

6. Search Insights Report Template

Download the search insights report template here.

Keyword research helps you determine how meaningful your content is to your audience. With this search insight report template, you can track how effective your SEO strategy is over time and measure the effectiveness of your writing.

Content Writing Templates

Here's the thing with blogging: There isn't one, easy template you can fill in to produce a quality content offering. You need to spend some time researching, brainstorming a title, outlining core content, and so on. Use the following templates to help you along the way.

7. Blog Post Templates

Download the blog post templates here.

Our content writing templates will walk you through the critical steps for creating the following six blog post types:

• How-To Post
• List-Based Post
• Pillar Post
• Infographic Post
• Newsjacking Post
• “What is?” Post

We've seen these formats crush it on our blogs, and we know you can use them to hit your own goals.

8. Ebook Templates

Download the ebook templates here.

Year after year, marketers cite lead generation as one of their top content marketing goals for the year. To succeed at lead gen, you need content offers — like ebooks — to help you get there. Our internal creative design team went to work building a kit of beautiful ebook templates — for use in either InDesign, PowerPoint, or Google Slides — for you to download, customize, and publish.

9. Free Memo Templates

Download the memo templates here.

Memos are essential content for effective internal communication. While they might not be customer-facing, they can ensure better, more aligned content is created by everybody on your team.

10. Call-to-Action Templates

Download the call-to-action templates here.

To help you design clickable calls-to-action (CTAs), we've built 28 pre-designed CTAs for you. These CTAs are super easy to customize, so you don't need to know any fancy design programs — just PowerPoint or Google Slides.

Bonus: There's also a handy free tool in there that lets you track your CTA clicks in real-time so you can see the exact number of clicks that your designs are reeling in.

11. A Press Release Template

Download the press release template here.

Press releases can be effective when used correctly. Our press release template considers this and provides an inbound-optimized version. This means the template can help you script press releases and do so in a format optimized for sharing on your company blog. You can easily adapt and customize as needed for your PR needs.

Design Content Templates

Searching for design ideas can be as easy as making a note of what’s eye-catching while scrolling online. Many creators upload their themes, swatches, mood boards, and more to display their creativity, helping inspire various designs. The flexibility of templates, such as Pinterest templates for business, can also attract consumers toward your brand by posting content as informative as it is visual.

12. Pinterest Templates for Business

Download the Pinterest templates here.

With millions of monthly active users, Pinterest continues to bring businesses tremendous value. Whether you’re bringing leads to your website, sharing infographic content, or promoting a blog post, Pinterest is a great platform to leverage for content marketing. Download these 12 Pinterest business templates you can tailor to your product or service offering.

13. 150+ Content Creation Templates

Download the content creation templates here.

Not a designer? Not a problem. We created over 150 visual marketing templates that are easy to use, work for any industry (finance, dentistry, agriculture, law — we've got 'em all), and are completely free. Some of the templates in this list are already included in this bundle. The templates include:

• Infographics templates
• Facebook ad templates
• Facebook post templates
• Twitter post templates
• Email header templates
• Blog title templates
• Facebook cover photo templates
• Twitter header templates
• LinkedIn cover photos templates

14. Infographic Templates

Download the infographic templates here.

Skip the frustrations and start creating the graphics right away. We've created several pre-designed infographic templates that you can customize in PowerPoint or Adobe Illustrator. Within each template, you’ll get guides to teach you how to use the templates effectively.

Social Media Content Templates

Every day, your potential customers actively and passively consume so much content. Exploring ways to quickly capture their attention can be fun and profitable. It’s all about packaging content in a way that feels innovative yet purposeful in its delivery. Check out the following social media templates to help you do just that.

15. 50 Social Media Graphics Templates

Download the social media graphics templates here.

People remember visual information more than written or audio. But we know well enough that creating visual content takes more time and resources — which is why we've created these 50 customizable templates for you. These templates are in Google Slides, so they're very easy to edit — no Photoshop skills required. Simply customize the text on an image, save it, and post it to social media. These social media templates will help you give variety to your content.

16. 11 Facebook Cover Photo Templates for Businesses

Download the Facebook cover photo templates here.

With how frequently businesses change and improve their Facebook pages today, you must have new material in the pipeline. Double down on your Facebook designs with these 11 templates dedicated to your Facebook cover photo. Get these designs by clicking on the link or image above.

17. Social Media Content Calendar Template

Download the social media content calendar templates here.

With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account — and when. This easy-to-use social media content calendar for Microsoft Excel lets you organize your social media activities far in advance. Use it to plan your updates and learn how to properly format your content for the four most popular social networks used for business: Facebook, LinkedIn, Twitter, and Instagram.

Email Content Templates

Communication with potential and current customers is how relationships remain valuable. Creating “one-size-fits-all” messages come across as inauthentic and lead to people unsubscribing to newsletters or not reading the emails from your company. Download the templates below to ensure you’re delivering timely, actionable messages to your subscriber base.

18. 15 Email Templates for Marketing and Sales

Download the email templates for marketing and sales here.

If you’re like most marketers, you probably spend way more time than you’d like to admit reading and responding to emails. There are many ways you can streamline your inbox to save time, but you ultimately will still have to create and send emails. That's where these content templates come in. We've written the copy for 15 email templates that marketers and sales representatives are likely to send repeatedly to save you time and get you results.

19. Email Marketing Planning Template

Download the email marketing planning template here.

Set goals for your email marketing planning with this free template. Available via Excel and Google Sheets, this template can help your marketing team plan an effective email marketing campaign with only half the work.

Video Content Templates

Creating videos that tell compelling stories can offer fresh perspectives about products or services. Setting up the lights and camera demonstrates why consumers should purchase from your company and can reach people all across the world in a matter of seconds.

20. 18 YouTube Templates for Business

Download the YouTube templates for Business here.

Depending on your role as a content creator, you may also be responsible for video content. A striking thumbnail and banner are a couple of the factors viewers rely on to determine what videos to watch. However, you don’t need to spend hours creating the perfect channel art for each video. These YouTube video content templates make this task simple so you can focus on more important things, like filming, editing, and promoting your videos.

Content Marketing Made Simple

Content marketers are expert storytellers, but designing visual guides and tinkering with Excel spreadsheets may not be your favorite part of the job. With hundreds of templates included in this blog post, you can spend more of your precious time doing the work you love.

So, there you have it, content marketers: hundreds of templates to help you start creating content easily and quickly and further your inbound success.

Editor's note: This post was originally published in December 2020 and has been updated for comprehensiveness.

In the fast-evolving landscape of manufacturing, staying ahead of the competition means constantly adapting and improving. One of the most transformative advancements in recent years is the Internet of Things (IoT). By integrating IoT technologies into inventory management systems, manufacturers can achieve unprecedented levels of efficiency and accuracy. In this blog, we’ll explore how IoT …

Continue reading "The Future of Inventory Management: Harnessing IoT for Manufacturing Efficiency"

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