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To use ChatGPT or not to use ChatGPT? Is that really the question anymore?

If you're like me, you already use this tool to amplify your awesomeness. Like improving your email writing, analyzing data faster, or firing up your social media strategy.

But I have to admit — it’s not all peaches and cream. And others seem to agree — marketers we surveyed stated ChatGPT outputs aren’t publishable 96% of the time.

Does this mean you should throw the whole AI concept away? Not at all. Your outputs are only as good as your prompting skills.

So, I spoke to HubSpot's SEO team to understand how to write prompts for ChatGPT. Stick around to see the key elements of a good prompt, helpful ChatGPT prompt tips, and prompt writing examples.

Table of Contents

• Prompt Writing Techniques
• How to Write the Perfect AI Prompt
• ChatGPT Prompt Writing Examples

How to Write the Perfect AI Prompt

1. Envision your ideal response.

It's tempting to load up ChatGPT and jump right into the prompt. However, Josh Blyskal, Associate SEO Strategist at HubSpot, recommends a more introspective approach.

“The first thing you should do is figure out what you want. Before I type anything, I always take a moment to envision what the final output will look like,” he told me.

He gives an example of a marketer who wants to generate a marketing plan.

Instead of typing “Write me a marketing plan” into ChatGPT, she should take the time to envision what the plan looks like — how many sections it has, how many bullet points are under each section, and what information it contains.

Now that she has a better grasp of the task at hand, it becomes much easier to compose a prompt that checks all the boxes.

2. Write a specific, action-oriented task.

AI models thrive on specificity. If you feed it with vague instructions, you give it room to interpret what it thinks you want.

For example, suppose you prompt ChatGPT to “Rewrite this [article/email/Tweet],” expecting it to write something new and original. Instead, it regurgitates your original message using the same words and phrases.

The solution is to get specific and intentional with your words.

Instead of “Rewrite,” for instance, you might say reimagine, expand, simplify, or modernize. Even a small change in the way you phrase a prompt can significantly change the response.

As Blyskal points out, “A lot of people treat AI like a rigid system that can be hacked with the right words or phrases, but that's not the case.

There are no secret keywords that can guarantee the best results. It's like playing a game of words, and you have to think intentionally about the ones you use.”

3. Set the stage with context.

You could get away with stopping at the previous step — especially if your request is fairly straightforward (e.g., “Write five knock-knock jokes for kids”).

However, you can supercharge your prompts by padding them with context. This gives the AI model more ingredients to cook up a great response.

Bianca D'Agostino, former SEO Specialist at HubSpot, puts it this way:

“Suppose your friend asks you to go to the store and pick up a few things. You definitely need more context — which store, what things, what's the budget, and so on. The more context you get from your friend, the easier it is to do the task. The same goes for AI!”

Let's look at an example:

Both of these prompts might yield good results, but the second prompt will give you a more detailed and compelling description.

This is because the AI model has more context to work with, including the product's name (“Squeaky Queen”), its form (a scrub), and its key features (vegan, gluten-free, recyclable packaging).

4. Add clear instructions.

Although AI models are powerful, they still need you to take the lead. Without clear instructions, they're essentially a chef without a recipe or a new employee without a handbook.

Here's an example: Imagine you need to write an article about Instagram marketing. Along with the main task ("Write an article about Instagram marketing"), you also instruct ChatGPT to:

• “Cover the following subtopics…”
• “Incorporate the following quote/statistic…”
• “Add an example to demonstrate…”

Not only are you giving ChatGPT a clear topic, but you‘re also guiding and shaping the content itself. You’re adding quotes, statistics, and examples to give the output more texture.

Of course, it's not just what you say but how you say it. The content of the article might be up to par, but it may lack a unique voice or perspective. This is where style and tones come in.

Adding Style and Tone

For Sylviain Charbit, HubSpot Senior Technical SEO Specialist, adding style to prompts is a multi-step process. He starts by letting the AI tool generate a general answer and then progressively molds its response for style.

“You can ask it to inspire itself from a situation, character, or profession, or provide it with already made examples to emulate,” he told me.

Charbit also incorporates ChatGPT tone modifiers, such as “cheerful,” “humorous,” or “authoritative,” to guide the AI further.

Let's look at some examples:

Other style parameters include length and format. You can specify the length of the response (e.g., “Keep the article under 800 characters”) and its format (e.g., “Create a list of bullet points”).

5. Clarify and refine.

Blyskal follows the 60% Rule.

He told me, “When you generate something and it's at least 60% of what you want, you should continue refining that specific prompt. But if it falls short of that, it might be time to start from scratch.”

So, if you ask ChatGPT to generate a list of ten blog ideas and you only like two, it's a good indication to go back to the drawing board.

Even if you meet the 60% threshold, you can still refine the output by giving follow-up instructions such as, “Make it sound more conversational” or “Condense this into one paragraph.”

Remember that prompt writing isn't an exact science. Like any creative process, it often takes multiple revisions to get the right output.

Prompt Writing Techniques

Give It a Role

Role-playing is a technique that involves asking the AI model to adopt a specific role, job, or function.

“When you ask an AI model to play a specific role, you're giving it a certain level of expertise,” Blyskal told me. “For instance, if you prompt it to act as a professional interviewer, it will look for examples of good interviewing skills and respond with professional-seeming questions.”

By defining a role for the AI model to play — such as a professional interviewer, a graphic designer, or a nutritionist — you're also tapping into different viewpoints and perspectives, which can be especially helpful for marketers.

For example, let‘s say you’re launching a new product, a cold plunge tub. You need to create an ad that appeals to your target audience: long-distance runners. In this scenario, you ask the AI model to play the role of a long-distance runner and list the key benefits of your product.

Here’s an example from Perplexity (my fave AI tool) because it provides images and links to sources (peace out hallucinations):

Now, the AI model will generate responses that align with the needs and preferences of long-distance runners. This gives you valuable insight into your audience, enabling you to create a more compelling and relevant ad.

Chain of Thought

Imagine you‘re on a road trip, and you’re relying on GPS to guide you from point A to point B. Throughout the journey, it gives you turn-by-turn directions until you reach your destination.

Chain of thought prompting follows a similar approach. You give the AI model one prompt after another, with each prompt building on the one before it. This keeps the model on track, giving you greater control of the output.

“You're basically asking the AI model to explain its reasoning at each step. If you don't like any of the explanations, you can tinker with the output until it's ready for the next prompt,” Blyskal explains.

This is ideal for tasks that can be broken down into smaller steps.

For example, consider a copywriter using AI to create an article. She first prompts it to create an outline. Once she‘s happy with the outline, she prompts it to write the article, and then the headline, and then the meta description. She doesn’t move to the next step until she's satisfied with the current output.

That's the power of chain prompting. By guiding the model in a logical sequence, you generate more accurate and relevant responses.

Provide Examples

“If there's any one tip that will take your prompting to the next level, it's providing examples to the AI model,” Blyskal told me.

You can think of examples as reference points, helping the AI model emulate a certain style, tone, structure, or format. On top of that, AI can analyze a piece of content and offer improvements.

Here are several types of examples you can provide to ChatGPT:

1.  Style and tone reference: Don’t ask for a blog post in a specific topic and hope for the best — provide a sample paragraph or excerpt showing the style and tone you want. For instance, include a snippet of witty and conversational text, if that’s what you’re going for.
2.  Structural guidance: Include a sample or visual outline when requesting a content outline. It should show the expected flow, sections, and key content elements (e.g., intro, X subheadings, bullet lists, etc.).
3.  Content improvement suggestions: After drafting content with ChatGPT, provide specific examples of areas that need improvement or refinement. Highlight sentences or sections that need clarification, enhancement, or a different approach. Don’t forget to include style and tone references to ensure it stays consistent.

While AI prompting is a science, it’s also an art. So don’t be afraid to get creative with your examples and instructions to get out-of-the-box outputs.

ChatGPT Prompt Writing Examples

Here are three use cases I’m seeing many people use in content marketing today. I included the prompt, why it works, and the generated output by ChatGPT.

Social Media Campaign for a New Product Launch

Prompt: “Create a social media campaign to launch our new eco-friendly water bottle. The campaign should include 5 Instagram posts, 3 Facebook posts, and 2 X posts. Each post should highlight the product's sustainability features, target eco-conscious consumers, and include a call-to-action to visit our website.”

Why it works:

• Context: Specifies the product and its unique selling point (eco-friendly water bottle).
• Task: Clearly defines the number and type of social media posts needed.
• Instructions: Details what each post should highlight (sustainability features) and the target audience (eco-conscious consumers).
• Clarification: Includes a call-to-action to drive traffic to the website.

Generation:

Fun fact: 31% of marketers use AI for social media post creation based on our AI marketing survey.

Email Marketing Campaign for a Seasonal Sale

Prompt: “Draft an email marketing campaign for our upcoming summer sale. The email should be engaging, highlight the 20% discount on all summer clothing, and include a clear call-to-action to shop now. Target young adults aged 18-30.”

Why it works:

• Context: Specifies the event (summer sale) and the discount offered.
• Task: Defines the content of the email (engaging, highlight discount).
• Instructions: Details the target audience (young adults aged 18-30).
• Clarification: Includes a call-to-action to encourage immediate shopping.

Generation:

Fun fact: We found 28% of marketers use ChatGPT to create and answer emails.

PPC Ad Campaign for a Service-Based Business

Prompt: “Create a PPC ad campaign for our digital marketing consultancy. The campaign should include 3 Google Ads and 2 Facebook Ads. Highlight our expertise in SEO and social media marketing, and include a call-to-action to book a free consultation.”

Why it works:

• Context: Specifies the type of business and services offered.
• Task: Defines the number and type of ads needed.
• Instructions: Details what each ad should highlight (expertise in SEO and social media marketing).
• Clarification: Includes a call-to-action to drive consultations.

Generation:

Fun fact: 90% of marketers see AI reducing time spent on manual tasks (like creating ads).

Back to You

Blyskal said it best: “At the core of prompting is conversation.” You don't engineer or program AI. Instead, you talk to it.

Like any conversation, you naturally adjust your tone, provide ample context, and share details, anecdotes, and examples to give your story texture. These are the same elements that make a really great prompt.

Editor's note: This post was originally published in July 2023 and has been updated for comprehensiveness.

The disco era was all about bold colors, flashy lights, and an unmistakable sense of fun, and the right font can instantly transport your audience back to that time.

Whether you’re looking for a font that screams “Saturday Night Fever” or a more subtle nod to the carefree disco era, our disco fonts collection has got you covered. From glittery typefaces that shimmer like a disco ball to bold, funky fonts that get the party started, we’ve got the perfect options to help you create designs that dance off the page.

These retro disco fonts are designed to evoke the glitz and glamour of the 70s, with their flashy typefaces, playful curves, and dynamic energy. Perfect for any project that needs a dose of nostalgia and a whole lot of style.

Disco Diva – Groovy Disco Font

Disco Diva is a groovy font that truly encapsulates the vivacious spirit of the 70s disco era! Its four unique weight variants; Base, Inline, Line, and Sketch, offer a potpourri of creative opportunities, adding a funky touch to any project. Whether you are working on posters, branding, or digital content, this simple-to-install typeface will infuse an undeniable retro appeal into your designs.

Disco Rendezvous – Modern Disco Font

Disco Rendezvous is a modern disco font that marries the charm of an elegant script with a sleek sans serif font. It’s inspired by neon-lit nightclubs and legendary disco hits, capturing the essence of the golden age of disco. With abundant creative options offered by OpenType features, Disco Rendezvous brings a genuine hand-crafted feel to your titles.

Alavine Disco – Classic Disco Font

The Alavine Disco is a captivating, disco-style font that perfectly marries futurism with funk. It comes with a unique dot pattern, creating a dynamic feel ideal for eye-catching displays like posters or album covers. Despite its bold, retro look, this typeface is remarkably versatile and user-friendly for headings, banners, logos, and more.

Albercio Disco – Narrow Disco Font

Albercio Disco is a sleek, modern display typeface with a unique disco-inspired dot effect. Its sans-serif condensed design gives it a trendy vibe, perfect for adding a bold touch to any contemporary project. Tailored for display applications, it’s versatile enough for use in posters, advertisements, or digital platforms. It comes in regular and italic styles and includes uppercase, lowercase characters, numerals, and punctuation.

Arshine Disco – Creative Disco Font

Arshine Disco is a versatile, easy-to-use display font that combines retro charm with disco vibes. Its standout feature is a dynamic dot pattern, which brings a touch of vintage flair and modernity to your designs. Perfect for creating eye-catching displays, Arshine Disco works well in various sizes – ideal for headlines, logos, and banners.

Eighties – Retro Script Disco Font

The Eighties retro script font is influenced by the bold mono line, disco-style typography of the 1980s. It not only brings a timeless design to casual handwriting but is also versatile due to its minimal node feature. This font is optimal for branding, logos, social media posts, advertising, and more, with multi-language support and provisions for uppercase, lowercase, numerals, and symbols.

Retro Disco – Modern Retro Disco Font

Check out the RETRO DISCO font, a modern retro disco-style typeface that effortlessly combines quirky boldness with unique letterforms for playful, engaging designs. It offers versatility with upper and lower case modes, and three width types: Narrow, Regular, and Wide, catering to every creative demand.

Disco Queen – Stylish Disco Font

Disco Queen is an exciting, eye-catching disco-style font. Its vibrant nature makes it perfect for quotes, headers, or giving a lively edge to your client’s logo design. Your download comes with complimentary extended licensing, exciting free updates in OTF and TTF formats, and instant access.

Arbane Disco – Modern Disco Font

Arbane Disco is a unique, modern font with a nod to retro charm. Its captivating dot pattern gives it a distinct disco flair, perfect for projects that demand a touch of classic style. Versatile and user-friendly, this font works well for headlines, logos, and eye-catching displays. It comes in both regular and italic versions, supporting multilingual characters, numerals, and punctuation.

Badoney Disco – Classic Disco Style Font

Badoney Disco is a unique serif font with a retro spin, featuring a distinctive dot pattern that adds a playful hint of disco to its traditional style. Versatile and stylish, it’s perfect for creating eye-catching headlines, logos, or other displays that stand out. Despite its lively look, Badoney Disco is easy to use for both small and large typography, adding a touch of vintage charm to any design.

Benicio Disco – Retro Disco Font

Benicio Disco combines vibrant energy and playful aesthetics, delivering a unique bubble-style retro disco font. Ideal for display uses, from posters to social media, its eye-catching design infuses designs with an exciting twist. It comes in regular and italic styles, and includes uppercase and lowercase characters, numerals, punctuation, and accents.

Smokey Brown – Funky Disco Font

Smokey Brown is a vibrant typeface, inspired by the 70’s funk and soul scene. Its bold letters and thin lines give a distinctive style that epitomizes energy and movement. It’s perfect for retro-themed designs, brand logos, or any project aiming to evoke nostalgia. This versatile font offers uppercase, lowercase, numbers, punctuation, and multilingual support.

Thunderstorm – Hand Painted

Thunderstorm is a hand-painted typeface inspired by the music and pop culture of the 80s and 90s – with hints of disco, grunge, and retro elements. This versatile font, available in both ttf and otf formats, boasts multilingual support and is excellent for use in logos, posters, apparel, books, invites, quotes, packaging, and even album covers.

Fatbun – Disco Style Font

Fatbun is a whimsical, hand-lettered typeface that draws inspiration from retro disco aesthetics. Its bold style is perfect for use in a variety of formats, from social media posts and logo designs to movie or book titles. The font pack includes standard uppercase and lowercase, numerals, punctuation, multilingual characters, alternates, ligatures, and is PUA encoded.

Boho Melody – Groovy Disco Font

Experience a taste of the ’70s with Boho Melody, a groovy disco-style font. This typeface, with its retro-chic design, exudes the youthful spirit of bell-bottoms and peace signs. Its unique characters dance playfully, adding a nostalgic charm and a modern edge to your projects. Boho Melody is available in both OTF and TTF versions and is perfect for those seeking something distinct yet timeless.

Summer Flowers – Disco Font

Summer Flowers is your go-to retro-style typeface with a funky groove to it. This playful and authentic font is a brilliant addition to any hippie-inspired designs, whether it’s for logos, blog posts, ads, invitations, or even decorations. It comes in a handy zip file containing both OTF and TTF files. Enjoy enhancing your designs with this nostalgic charm!

Saturday Night – Disco Style Font Family

Saturday Night is a retro-inspired font bursting with 70s and 80s flair. This pack includes seven uniquely styled fonts boasting features such as stylistic alternates, swashes, and an impressive 777 pairs of ligatures. Ideal for headings, logos, apparel designs, and so much more, this versatile font family can add a funky vibe to any project.

Free Disco Fonts

Retro Star – Free Disco Font

This is one of the grooviest fonts on our list. It comes with a beautiful letter design with stylish curves and waves. The font features a classic retro design with disco-style elements. It’s free to use with personal projects.

Funky Round – Free Retro Disco Font

Funky Round is another classic retro font featuring a disco-style design. The font comes in two different styles and they work perfectly together to create unique vibes for titles and headings. It’s free to use with commercial projects.

Bafline Disco – Free Retro Font

This free font comes with a classic disco-themed design and it’s perfect for everything from retro graphic designs to cool custom t-shirt prints. The font is free for personal use only.

Godger Disco – Free Groovy Font

Another fun and playful disco font for your creative design projects. This free font comes with a narrow, condensed letter design that will fit perfectly with your title and headings. The font is free to use with personal projects.

Art Disco – Free Retro Font

This free font combines elements from the Disco era with the Art Deco theme to create a unique and stylish letter design. It features uneven strokes and sharp edges to create a professional look and feel as well. The font is free for commercial use.

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Quick Hit #14 originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

One of the coolest things you can do with Photoshop is transform photos into art and illustrations.

It’s fun seeing your photos turn into artworks but this Photoshop technique has a function beyond just entertainment. It’s actually commonly used in designing posters, flyers, book covers, and various other designs to create unique art and graphics.

And the best part is you can create photo to illustration artworks without any drawing or painting skills. All you need is the right Photoshop action.

We found the perfect collection of Photoshop actions that allow you to instantly transform your photos and images into illustrations. Check out the list below and start experimenting. We also included a few free PS Actions for you.

Watercolor Portrait Painting PSD Filter

This is a professional Photoshop template that instantly transforms photos into breathtaking watercolor paintings. The template is easy-to-use and perfect for everyone, including photographers, graphic designers, and bloggers. Compatible with all Photoshop CC versions, this pack contains a PSD file and a supportive help text file.

Photo to Vector Portrait Photoshop Action

Capture your portraits as striking pieces of art using the this Photoshop action. This action effortlessly converts your photos into a distinctive vector style, creating a unique, modern aesthetic. Easy to install and use, it provides editable results, color adjustments, and customization options.

Vectorize Art Effect PS Action

A simple and creative Photoshop action designed specifically for photographers and graphic designers. It works seamlessly with all Photoshop CC versions and higher, providing a streamlined way to create stunning vector art from photos. The pack includes an action ATN file, a pattern PAT file, and a helpful txt file.

CartooNiji Photoshop Action

CartooNiji is a compelling Photoshop action that helps transform your photos into captivating cartoon-style illustrations. Only compatible with the 2021 Photoshop CC and newer, this action works best with the Oil Paint Filter for effective results. The package provides an ATN action file, along with a ‘How To’ text file for guidance.

Vector Art Effect PSD Template

An innovative Photoshop template designed to convert your favorite photos into unique vector art. This action is optimized for use on photos within the 1000px – 3000px resolution range. It works beautifully across different photo types, such as fashion, lifestyle, and product shots. The package includes a PSD file and a helpful guide.

Ink Blot Template for Photoshop

This is a practical Photoshop filter to create an inkblot effect. It includes a PSD file, an ATN file, and a helpful guide. All layers are well-organized, adjustable, and non-destructive. It’s compatible with Photoshop versions CS6, CC2015.5, or newer, and specifically for the English version.

Vector Art Photo Effect PSD Filter

An easily editable Photoshop template that vectorizes photos, perfect for enhancing text, logos, or any other branding elements. Boasting impressive, lifelike details and an aesthetically pleasing look, this template offers clean, organized layers and compatibility with 300DPI projects.

Pop Style Photo Effect PSD Filter

This Photoshop template is designed for those wishing to create pop art-style imagery. Ideal for enhancing everything from event invitations to marketing material, this template doesn’t require any plugins or add-ons. Simply add your photos to the smart layer. It’s easily customizable, high-resolution, and provides thoroughly organized layers.

Sketch Painting Photo Effect PSD

A Photoshop template designed to turn your photos into captivating sketch illustrations. Ideal for a range of images such as fashion, lifestyle, and moody product shots, this versatile tool instantly transforms your photos with an illustration look.

Ultimate Vector Photo Effect PSD

This PSD template is also perfect for transforming regular photos into vectorized images. This template, easy to use and featuring editable texts, is suitable for 300DPI projects and comes with meticulously organized layers. It requires Adobe Photoshop and includes a Smart Object at 5000×3000 pixel resolution.

Illustration Sketch Painting Photoshop Action

This is one of the best and most sophisticated photo to illustration Photoshop actions on our list. It uses hand-drawn line art, gouache watercolor, and many other techniques to create an authentic painting-like look for your photos. It works with Photoshop CS6 and higher. The action comes with a guide that shows you how to apply the effect.

Aquarelle Watercolor Painting Photoshop Action

Aquarelle is another amazing Photoshop action that you can use to transform your photos into watercolor paintings. It comes with a professionally-crafted effect that works quite well with landscape photography, including cityscapes, street photos, buildings, and nature photos. The PS action works with Photoshop CS5 and higher.

Marker Sketch Painting Photoshop Action

If you look closer you’ll notice the marker pen strokes in this preview image. It’s especially noticeable in the blue water section near the bridge. That’s exactly what you get with this Photoshop action. It makes your photos look like marker sketch drawings. And it does a pretty good job of making the effect look realistic.

Digital Sketch Drawing Photoshop Action

This Photoshop action creates a high-quality pencil sketch effect to make your photos look like digital drawings. It uses a blend of pencil hatch, sketching, and watercolor effects to create this amazing look. And it’s especially great for portrait photos. The PS action comes bundled with accompanying brushes and patterns too.

Cartoon Creator Photoshop Action

Want to create cartoon versions of your portrait photos? Then this Photoshop action is a must-have for you. It features a very creative and artistic effect that converts your photos into cartoon-like paintings. The effect includes adjustment layers so you can also customize the effect according to your preference as well.

Free Realistic Painting Photoshop Action

This is a free Photoshop action that allows you to easily create a painting effect with your photos. It’s most suitable for portrait photos but works with landscape photography as well. The action is compatible with Photoshop CS3 and higher.

Realistic Urban Sketcher Photoshop Action

This is a dynamic Photoshop action that seamlessly transforms your photos into alluring urban sketches. You can easily add a personalized touch to your images using this simple action. It’s perfect for artists, designers, and photographers looking to infuse their work with the charm of hand-drawn urban illustrations.

Mixed Art Photoshop Action

Another creative Photoshop action that transforms photographs into harmonious, mixed media masterpieces. Designed for both artists and designers, this tool merges different art forms seamlessly within one composition, offering a variety of new creative possibilities.

Vintage Sketch Photoshop Action

This Photoshop action turns digital images into classic, vintage sketches with a single click. It’s compatible with Photoshop CC and works best with JPEG format images with 240-300 dpi resolution and 2500-3500px size.

Vector Style Photoshop Action

This is a dynamic Photoshop action that allows you to create vector-style illustrations with photos. Offering simple installation, color presets, and easy customization, it’s a reliable tool for both amateurs and professionals.

Modern Art Photoshop Action

An innovative Photoshop action perfect for anyone looking to add a modern twist to their artwork. Ideally suited for digital artists, designers, and photographers, it offers a host of features transforming your digital work into modern art masterpieces.

Watercolor Art Photoshop Action

This Photoshop action comes with a captivating watercolor-style effect for turning photos into illustrations. It’s most useful for artists, designers, and photographers for creating vibrant and expressive pieces that beautifully mimic traditional watercolor paintings.

Craft Sketch Photoshop Action

Bring the art of hand-drawn sketches to your designs with this easy-to-use Photoshop action. With one simple click, this action can transform your digital images into intricate, handcrafted sketches. The effect is also fully editable and includes color presets and adjustments.

Epic Art Photoshop Action

Another Photoshop action capable of turning photos into breathtaking epic art illustrations. This action simplifies the creation of intricate, emotionally driven, and uniquely impactful artworks. The download includes a step-by-step tutorial and customization instructions.

Techno Sketch Art Photoshop Action

A unique Photoshop action enabling digital artists to create visionary techno-inspired artwork with Photoshop. Perfect for those who admire both modern and vintage styles, this action boosts creativity with a wide range of effects, blending sleek, futuristic designs with the classic appeal of hand-drawn sketches.

Hand Drawn Illustration Photoshop Action

This Photoshop action adds a handcrafted touch to your digital artwork. It can turn digital photos into unique hand-drawn illustrations, making it ideal for artists and designers. It comes with a guide on customizing layers and is very easy to use.

Free Pencil Sketch Photoshop Actions

With this free Photoshop action, you can add a pencil sketch effect to photos. It features a basic effect that will also make your photos black and white. Of course, there will be options to customize the effect.

Concept Sketch Drawing Photoshop Action

This is one of the unique Photoshop actions that allow you to create blueprint-style sketches using photos. This effect will be much more useful to graphic designers for making unique illustrations for various projects. The action also comes with 12 brushes and 18 patterns for creating different styles of sketches with the effect.

Vector Art Effect Photoshop PSD Template

With this Photoshop effect, you can create a vector art style look for your photos without even having to use Photoshop actions. This effect comes as a pre-made Photoshop PSD template. You can easily edit this template to apply the vector art effect to your own photos. It works best with portrait photos.

Hand-Drawn Pencil Sketch Photoshop Action

Want to give a pencil sketch effect to your photos with a hand-drawn illustration feel? Then this Photoshop action is for you. It comes with a pencil sketch art effect that gives an amazing look to various styles of photos. And you can apply it with just one click.

Concepter – Photo to Illustration Photoshop Action

This Photoshop action will completely transform your photos into watercolor-style paintings. It features an easy-to-use action that creates an illustration out of your photos. You can also choose from 20 color options to create an effect that matches different photos. And it includes a video guide that shows how to apply the effect as well.

Free Blueprint Sketch Photoshop Action

You can create blueprint-style illustrations of buildings and objects with this useful Photoshop action. It’s easy to use and works best with high-resolution images. The PS action is free to download.

Jazzman – Free Watercolor Artist Photoshop Action

This free Photoshop action will make your photos look like watercolor paintings. It includes multiple variations of the effect and comes with different brushes to help you customize the look to your preference.

80’s Retro Poster Art Photoshop Action

If you’re a graphic designer who works on cool posters and flyers, this Photoshop action will definitely come in handy for you. It features a groovy 80’s theme effect that turns photos into cool retro art. It’s great for designing graphics for various promotional campaigns. The PS action is compatible with Photoshop CS3 and above.

Watercolor Painting Photo Effect PSD Template

A very easy to use Photoshop PSD template that lets you add a watercolor painting effect to your photos. This effect works well for landscape and cityscape photos. And it comes in 4 different watercolor styles to choose from.

Paint It Photo to Illustration Photoshop Action

You can use this Photoshop action to create more realistic-looking illustration effects for your photos. This action adds a highly detailed painting look to photos to make them look more like realistic drawings. This action works best with high-resolution images. And it’s great for close-up portrait photos.

Art Vector Drawing Photoshop Action

Vector editing software like CorelDRAW and Illustrator have options where you can convert images into vector art. This Photoshop action has a similar effect, except you can use it in Photoshop. With this action, you can easily turn images of objects into vector art. The action is easy to use and works with just one click.

Art Oil Painting Photoshop Action

With this Photoshop action, you can create a beautiful oil painting look for your photos. It’s especially great for portrait photos but it works perfectly for nature and landscape photos as well. The action can be applied with just a few clicks and it’s compatible with Photoshop CS6 and higher.

Painterly – Free Photo to Illustration Photoshop Action

Painterly is a free Photoshop action that lets you create acrylic or oil paint-style illustrations with your photos. The download URL on this page is not highlighted as a link so make sure to copy and paste it into the browser address bar to access the download page.

Free Pencil Drawing Effect Photoshop Action

A simple and basic photo to illustration effect for Photoshop. With this action, you can easily give your graphics and photos a hand-drawn pencil sketch look and feel. The PS action is free to download.

Drawing Art Animated Photoshop Action

This is a different style of Photoshop action that allows you to create an animation of a photo transforming into an illustration. You can use it to create cool GIFs or videos to promote on social media or create YouTube videos. The action comes with a guide to help you get started.

Scribbles Artwork Photoshop Action

If you’re looking to create a different style of illustration or art with photos, this Photoshop action is for you. It features a unique scribble-based effect that creates photo to illustration designs with an uncommon look. The action includes 5 modes with 10 color presets and background options.

Pencil Drawing Effect Photoshop Template

This is a simple and easy-to-use pencil drawing effect. It comes in Photoshop PSD template format so you can easily add your image to this template to apply the effect without effort. The template includes 3 background options and it’s easily customizable as well.

For more great effects, you can explore our best Photoshop actions and Photoshop photo effects collections.

Today, we spotlight the best Y2K fonts that capture the essence of this iconic era of tech evolution. Whether you are seeking to add a futuristic vibe or a nostalgic nod to the past, our diverse mix of Y2K fonts is sure to inspire.

Here, you’ll find fonts that capture the essence of the vibrant, sci-fi fantasy vibes for adding a 2000s look to your designs. These fonts are a way to take your viewers to the era where the digital and physical worlds began to blur, opening a new chapter for design aesthetics.

With both paid and free options in the list, there’s something for every designer looking to create projects with a retro vibe. Let’s dive in.

Digibits – Modern Y2K Font

Digibits is a Y2K font that captures the iconic look and feel of the early 2000s technology aesthetic. This unique, futuristic font includes elements like old computer displays, neon, pixels, and geometric shapes that echo the onset of a digital age. With both uppercase and lowercase letters available in otf and ttf formats, Digibits is the perfect choice for a bold, retro design.

Bavose – Bubble Y2K Fonts

This bubble Y2K font promises to bring a blast from the past to each design, taking your visuals from ordinary to extraordinary. Nostalgia has never looked as cool as with this old-school-styled font. It’s perfect for adding a classic retro-tech vibe to your graphic designs.

HOLANDA – Y2k Retro Font

HOLANDA font is a striking nod to the visuals of the early 2000s. Its design is a fusion of elements like old computer displays, pixels, neon, and geometric shapes that greatly reflect the era’s tech advancements. Available in otf and ttf formats, this uppercase font is an ideal way to infuse a dash of futuristic nostalgia into your creative project.

Cyber Angel – Y2K 2000’s Font

The Cyber Angel is a dynamic typeface evoking the innovative vibe of the 2000s’ digital era. It features sleek, bold sans-serif text, capturing both a sense of nostalgia and forward-thinking energy. Ideal for designers intending to add a sci-fi touch to their projects, this font enhances websites, logos, or product labels with a captivating, futuristic edge.

Cytone – Y2K 2000’s Font

Cytone is a Y2K-inspired font that brings a futuristic touch to your creative projects. Ideal for tech-based or galaxy themes, this versatile typography can be a striking addition to films, logos, posters, games, and books. Encapsulating the vibe of the early 2000s music and pop culture, Cytone is an easy-to-use asset, and it comes in both otf and ttf formats.

Cosmic Echoes – Y2K Font

Dive into the energy of the early 2000s with Cosmic Echoes, a playful Y2K-inspired font. Its bold, quirky characters recreate the millennium’s vibrant essence, with a unique, bubble-like shape to bring a touch of nostalgia to your designs. Capable of transforming posters, logos, or branding materials, Cosmic Echoes will add a fun, nostalgic flair to your projects.

Trust Blood – Y2K Tech Font

Trust Blood is a uniquely detailed and modern Y2K font, perfect for adding a touch of retro-urban flair to your designs. Ideal for logos, business branding, apparel designs, and more. This font, available in OTF, TTF, and WEB formats, supports multilingual characters and punctuation, and is PUA encoded for added versatility.

Wasmore – Retro Pop Y2K Fonts

The Wasmore font embraces the energetic, over-the-top flair of the Y2K era. Perfect for bold posters or distinctive branding, these fonts blend modern design with the colorful vibrancy of the 2000s. Utilize Wasmore to add a playful, nostalgic twist to your creative projects, and boldly declare, “Let’s have some fun!”

Disco Diva – Groovy Y2K Font

Disco Diva is an electrifying typeface inspired by the 70s disco era and has a subtle Y2K vibe. Available in four unique styles — Line, Regular, Sketch, and Inline — it brings a burst of vibrant energy to your projects. Whether it’s branding, posters, or digital content, this font adds a retro charm.

CS Bougy – Y2K Font

CS Bougy is a funky and bold sans-serif typeface offering a playful and energetic demeanor reminiscent of the early 2000s, adding a vivacious touch to your design project. Ideal for striking branding or eye-catching posters, this font carries a modern, fun feel and stands out with its spirited aesthetic.

Foocher – Y2k Display Font

The Foocher Y2K display font is a fun font with strong strokes and playful character alternatives, ideal for enhancing your creative projects. Whether it’s for logo design, social media, or editing movie and book titles, this font is versatile and offers multilingual support.

Brick Bond – Y2K Font

Brick Bond Y2K font merges trendiness with a futuristic allure, enlivening your designs. It includes variations with outlines and slants, making your titles and headlines bold and attention-grabbing. With formats such as OTF, TTF, and WOFF, it offers uppercase and lowercase letters, numbers, punctuation marks, ligature, and alternate characters.

Xyros – Y2K Font

Xyros is a futuristic, modern font family that creates a high-tech ambiance, making it ideal for robots, cyberpunk, gaming, and virtual reality projects, among others. This font supports multilingual contexts including English, Spanish, French, and more. The font package includes OTF, TTF, and Web Font formats.

Reytia – Y2K Font

Reytia is a unique blend of nostalgic 90’s essence, Y2K aesthetic, and contemporary design, ideal for a variety of creative pursuits. This versatile font package, which includes OTF, TTF, and WOFF formats, effortlessly meshes with today’s trends while paying homage to bygone eras, making it suitable for fashion, media, and advertising.

Quado – Y2K Font

Quado is a Y2K font with a friendly vibe that embodies the spirit of music, entertainment, gaming, and technology. Suitable for a vast array of languages, including English, Spanish, German, French among others, it is a comprehensive package. The bundle includes TTF, OTF and even Webfont formats, catering to all your typographic needs.

Espero – Y2K Display Font

Espero is a visually striking typeface reflecting the Y2K aesthetic. It channels the futuristic style and technological advances of the early 2000s, with nods to old computer displays, pixelation, neon and geometric shapes. Available in both otf and ttf formats, it features both upper and lowercase characters and supports multiple languages.

Mescio – Bubble Y2K Fonts

Check out Mescio, a retro-themed typeface collection perfect for those wanting to infuse their modern creations with early 2000s nostalgia. Ideal for indie artists, music producers, or poster designs, Mescio transports you back to an era of pop music and neon lights.

Punk Cyber – Retro 2000’s Font

Immerse yourself in the retro charm of the 2000s with Punk Cyber, a Y2K-inspired font. Recalling the vibrant, bold aesthetics of the era, this creative font offers six unique styles including Regular, Slant, Outline, Extrude, Outline Slant, and Extrude Slant. Whether you’re designing for social media, branding, or print, Punk Cyber will add a distinctive edge to your creations.

Trash Maker – Modern Y2K Font

Check out the Trash Maker, a fun and futuristic typeface that encapsulates the early 2000’s digital aesthetic. It takes inspiration from the iconic features of that era, such as old computer displays, pixels, neon, and geometric shapes. Available in both uppercase and lowercase, this multilingual font comes in otf and ttf formats.

Remock – Retro Bubble Y2K Font

Take your design journey back to the turn of the millennium with the Remock font. This authentic display font, available in both otf and ttf formats, is versatile enough for various branding projects, including logos and product design. It offers uppercase, lowercase, and multilingual options, ensuring outstanding presentations in diverse contexts.

Cas Pixalatte – Digital Y2K Pixel Font

Cas Pixalatte is a digital Y2K pixel font that’s a blend of nostalgia and modern trends. This versatile font comes in various file types and two pixel styles, regular and rounded, for optimal customization. Plus, with comprehensive multi-language support, you can use it for any design, from gaming interfaces to brand identities, regardless of where your audience is based around the world.

Neo-Syber – Y2K 2000’s Font

Encapsulating the aesthetic of the Y2K era, the Neo-Syber font is an inventive blend of technology, pop culture, and space-galaxy themes. Perfect for a range of projects, from movies and games to book covers and logos, the font is especially remarkable for its futurism and heavy influence from music.

Kansei – Japanese Y2K Fonts

Check out Kansei, a Japanese-inspired Y2K font that is surging in popularity. Its ALL CAPS design makes it ideal for digital uses like logos, merchandising, posters, esport assets, and social media. When using Kansei, both upper and lowercase letters stay uniform, making it an excellent fit for most graphic design projects.

Morage – Y2K Retro Font

Morage is a Y2K-styled font offering pixelated aesthetic and bubble-inspired curves for a retro-futuristic vibe. This versatile, eye-catching typeface is ideal for designing logos and headlines or adding a touch of Y2K flair to your project. With TTF, OTF, and WOFF formats, it includes alternates, ligatures, numbers, symbols, and multilingual support.

Yerk – 2000’s Y2K Font

Yerk is a distinctive, Y2K-inspired font designed to add personality and impact to your project. It’s bold, features squared-off letters with subtly rounded corners, and comes in three styles – regular, italic, and slanted. Suitable for a diverse range of uses from logos to Instagram posts, Yerk also includes caps, numbers, and symbols.

Year Sync – Modern Y2K Font

Year Sync is a distinctive display font inspired by Y2K aesthetics. Adaptable for branding projects like logo creation or product design, it impressively stands out in diverse contexts. Available in OTF  and TTF formats, covering both uppercase and lowercase, and multilingual, this font takes your designs to the next level.

Saturas – Retro 2000’s Font

Saturas is a creative font that encapsulates the futuristic aesthetic of the Y2K era, blending digital elements from the early 2000s with geometric shapes, pixels, neon hues, and visuals of old computer displays. Available in both otf and ttf formats, it happily offers all uppercase and lowercase letters to create an authentic, technology-inspired look and feel.

Jawbyte – Y2K Display Font

Jawbyte is a Y2K font that takes you back to the futuristic aesthetics of the early 2000s, blending elements of old computer displays, pixels, neon, and geometric shapes, giving a nod to the technological advancements of the period. It’s a multilingual font available in both otf and ttf formats, and features both uppercase and lowercase letters.

Orbit – Y2K Logo Font

Orbit is a modern, wide, rounded font with a compelling contrast between thick and thin lines. Its unique design beautifully encapsulates a retro-futuristic vibe from the 90s and 2000s, making it suitable for various design works. Ideal for headlines, titles, posters, web branding, and more, Orbit additionally includes uppercase letters, numbers, punctuation, symbols, and more.

Arenka – Y2K Evolution Font

Arenka is a creative mixture of futuristic and Y2K styles, designed with digital artists in mind who wish to bring a nostalgic touch to their projects. With over 100+ ligatures and glyphs available, this innovative font works seamlessly with all popular design software.

Digital Moneter – 2000’s Y2K Font

Digital Moneter is a modern, techno Y2K-style font that perfectly captures the aesthetics of the early 2000s. This authentic display font is versatile – suitable for a range of branding projects from logos to product designs. It comes in multiple formats (OTF, TTF) with attention to every detail including uppercase, lowercase, and multilingual options.

Acanica – Y2K Display Font

Check out Acanica, a futuristic Y2K display font that takes inspiration from Sci-Fi, Cyberpunk, Hyperbeast, and Mecha styles, combining regular and monoline character types for a bold look. It includes uppercase and lowercase letters, numerals, punctuation, symbols, and multilingual support.

Best Free Y2K Fonts

Keyute – Free Y2K Font

This Y2K-style font will add a flashy new look to your retro designs. It comes with unique characters that have a whimsical look and feel. It’s perfect for everything from T-shirt prints to YouTube titles. The font is free for personal use only.

Sephyr – Free Y2K Display Font

Sephyr is a bold display font that features a subtle Y2K-style vibe. This font is most suitable for crafting attractive titles for packaging designs and posters. The font is free to use with commercial projects.

Gencity – Free Y2K Font

Gencity is another creative Y2K font that comes with a stylish retro letter design. This font is perfect for designing fun and playful headings for various types of graphic design projects. And it’s free for personal use.

Calpina – Free 2000’s Font

Calpina is a Y2K-style font that has a letter design inspired by the 2000’s. The font features a clean and simple letter design that will fit in perfectly with your posters, flyers, and social media posts. It’s free for personal use.

Dojebi – Free Y2K 2000’s Font

You can use this font for free with your personal and commercial projects. It has stylish Y2K-style characters that will make your text and titles stand out from the crowd. Note that the font only includes lowercase characters.

It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry on its head.

And as the marketing industry continues to evolve rapidly, marketers like HubSpot's Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing tides but also thinking far enough outside the box to be on the next wave.

So today, we're going to pick Hudson's brain to learn how marketers can win and stand out in the ever-shifting marketing world. We'll explore why keeping calm is her superpower, how she ensures AI works for her, and why good ideas should always be broken down in favor of better ones. 

What Marketers Can Learn from HubSpot's Head of Audience Development and Distribution

1. Leverage YouTube in your strategy.

According to Nielsen, YouTube topped the list for streaming time for 17 consecutive months in July. YouTube is also the biggest video-sharing platform in the world and the second largest social media platform in the world, with over 2.7 billion users.

So it's no wonder Hudson says marketers should look to YouTube to increase visibility for their brands, especially since formerly tried-and-true channels like Google have become more volatile over the last year.

"Marketers should really be looking to sharpen their skillsets on YouTube," she says. "It doesn't always have to be keyword and search-based, either. YouTube is very good at understanding what videos should surface based on a few different things, like average view duration and the quality of the content. YouTube is a platform that is going to be super beneficial for any marketer looking to stay in the game."

2. Get comfortable with AI.

"We're in the middle of a revolutionary period right now," she says. "Instead of being afraid, it's time to get smart and level up your skillset when it comes to how you're actually bringing in new customers or driving brand awareness."

One skill marketers should absolutely hone is their proficiency in AI.

"If you're a marketer today, and you are not at least playing around with AI tools for an hour a day, you're doing yourself a disservice," Hudson explains.

Hudson recommends blocking off time in your calendar to play around with a tool you find the most intimidating.

"There's nothing wrong with testing something out and trying something," she says. "And the more you work with it, the better off you'll be. I think people are always afraid of AI taking their job, but at the end of the day, AI is not going to be able to replace you as a human."

She takes her own advice, even creating her own GPT that incorporates her love for music and pop culture.

"It's called 'You Got This,' and it's a GPT that basically talks to you in the form of [record producer] Rick Rubin and gives motivational advice or recommendations on how to get through challenges throughout your day."

3. Follow your instincts and look at the data.

Hudson stands out in her field by pushing boundaries and avoiding just copying and pasting from other ideas. And one of her biggest superpowers is her instinct.

"I think my natural disposition is to first go off instinct, which some marketers would advise against" she explains, "but I am very data-driven, so if someone presents me with a marketing challenge, my mind will immediately go into creative overdrive thinking about similar campaigns I've seen out there, or maybe campaigns that I've been wanting to do."

From there, Hudson says she considers the data she has and asks what is actually within her scope.

She also leaves room for her and her team to be data-informed and not just data-driven. Hudson explains that different people can come to different conclusions while looking at the same data, so give yourself room to experiment and follow your instincts about what the data could mean.

"I think it's a combination of pushing the boundaries, but also taking the data that you have and leveraging it to your advantage to hit your goals," she says. "No idea is an original idea. If you think your idea is the best idea, try to break that idea and come up with an even better one. And try that one."

4. Keep calm in the midst of chaos.

Hudson is the queen of cool. Her sense of cool doesn't just extend to her tastes in music and pop culture; it also shows in her demeanor.

"My ability to stay calm during chaos and my ability to be 'people-first' in everything I do is my secret weapon," she says. "As marketers, we're under a lot of pressure, and it can be easy to get overwhelmed by the deliverables and goals. But if you focus on the people you're working with, it's just easier."

Hudson says she's always thinking of the people who are a part of the projects she's leading and how to best make it easier for them to do their work. So, when you're feeling bogged down by deadlines, remember to keep calm and hone in on your team to think of solutions that will help them reach their goals.

Marketing is undergoing some major changes at the hands of AI.

When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want you to be a “pro” in.

Beyond that, there are new roles in the marketing center that have AI at the center. Knowing these positions will help you stay ahead of the curve and be competitive in the market.

Who knows, you may even find a new niche that you’ll love.

With that in mind, I’ll go over how AI is impacting marketing jobs, the new AI roles popping up in the industry, and how you can keep up with all of these changes.

Let’s dive in.

Table of Contents

• AI Marketing Jobs Marketing Departments are Investing In
• AI Marketing Role Job Descriptions (+ Examples)
• Training and Certification for AI Jobs

AI Marketing Jobs Marketing Departments are Investing In

While AI marketing jobs exist, it’s important to remember AI tends to be a part of most roles. Research from Microsoft found that 22% of recruiters already say they’re updating job descriptions to reflect the usage of generative AI in roles.

A different study from LinkedIn found that 12% of recruiters are creating new roles tied to generative AI.

To some, these numbers may seem small. However, I see this as a part of a growing trend. ChatGPT was launched to the public in November 2022, bringing the power of generative AI to everyone’s fingertips.

We’re already seeing AI’s widespread adoption impacting jobs. In the next few years, I expect these numbers to grow exponentially.

Right now, companies are focusing on highlighting the skills needed to use these programs. In the future, I expect more and more roles will explicitly mention specific software in their job postings, which will be core to the specified role.

So, even if you don’t see the words “artificial intelligence” in a job post, you may still need to use it (and may do so even more in the future). Keep that in mind as I break down which jobs in marketing use AI the most.

Content Writers With AI Expertise

While you might be worried that AI will replace content writers, we’re quickly finding the opposite is true.

In fact, according to our 2023 AI Trends for Marketers Report, only 4% out of 1,350+ marketing professionals use AI-created content without making any changes. Instead, most are probably working the way I do, using generative AI to develop ideas while editing or rewriting the AI-generated text.

Sydney Lamoureux, content lead at Leadhub, agrees that AI adds a new level of nuance to content creation.

She notes that while the initial “perceived potential of AI made it seem like it could handle anything and drastically speed up our workflows,” like most of us, she realized that AI “requires significant oversight, fact-checking, and prompt refinement to produce high-quality, nuanced content for clients.”

That said, AI speeds up the writing process and, in turn, the rate at which writers like me produce content, which is why business leaders or stakeholders are keen on hiring writers who are well-versed in AI.

Some of the content creation roles that require familiarity or experience with AI include:

• AI Content Writer
• Artificial Intelligence Writer
• AI Writing Specialist
• Editorial Director
• AI Content Marketing Expert

Social Media Experts and Managers

Another big area where marketers are using AI is in their social media marketing campaigns. We found that 31% of marketers used AI to create a social media post.

With AI, social media managers can quickly optimize a single piece of content for multiple platforms. Simply type in a prompt, and you’ll get dozens of engaging hashtags and a post made for every social media platform.

This saves time, which you can then devote to other needle-moving tasks in your daily work life. And it’s that time-saving perk that’s driving more and more business leaders to find managers with AI experience.

Take it from Sascha Hoffmann, an independent lifecycle marketing consultant, who sees that same benefit too.

“If I have a podcast, I can spin out a Twitter (X) thread, a LinkedIn post, a blog post, and an email with a single click/prompt. Prior to AI tools, this process took many hours and even a marketing coordinator or content manager role,” says Hoffmann.

If you’re looking for a new role in social media, keep an eye out for titles like:

• Social Media Manager
• Social Media and Marketing Director
• Social Media Ad Creator

Prompt Engineers to Enhance Customer Experience and Other Areas

This role is a bit marketing-adjacent, but if you have a bachelor’s degree in computer science or data science, this new role is a great blend of creativity and data interpretation.

Prompt engineers help train AI by focusing on machine learning and how they can improve AI tools even further. Essentially, they are training the AI by seeing how they can get the program to return a specific response.

Similarly, we’ve got data training roles. These trainers focus on improving the model the AI software uses, analyzing the data created by the AI, and adjusting the prompts or code until the expected outcome is achieved.

These roles are highly data-driven, but both collaborate to bridge the gap between software and humans. They also generally require some coding knowledge, so keep that in mind.

You might find roles like:

• AI Prompt Engineer
• AI Data Trainer
• Generative Prompt Engineer
• Prompt Engineer

General Content Marketing Roles Leveraging AI to Strategize and Create

I can’t stress enough the overarching benefits AI brings to all marketing teams. AI and automation are slowly seeping into nearly every part of the marketing cycle. In our data, we found:

• 32% of marketers use AI for conducting research
• 45% use AI to learn new things
• 45% use AI to help analyze or report on data
• 48% of marketers use AI to create content

And they’re using AI because it’s working in their marketing strategies. Up to 71% of marketers say AI has produced a positive ROI, while 72% of marketing managers say it’s made their teams more effective at their jobs.

You’ll find several marketing roles that require knowledge in AI like:

• SEO Specialist
• Marketing Coordinator
• Director of Marketing
• Senior Product Marketing Manager
• Marketing Consultant

The takeaway? Realistically, the marketing field isn’t seeing many “AI Marketing Jobs” just yet. Rather, AI is being infused into most marketing jobs, impacting parts of their everyday roles.

AI Marketing Role Job Descriptions (+ Examples)

So, current roles in the field are already shifting, but what about new roles popping up on the market?

In the next section, I’ll share some emerging roles that I’ve noticed gained popularity. I’ll also share what the role entails and their average pay.

1. AI Data Trainer

Generative AI is a powerful tool, creating new copy in a matter of seconds. Every piece of that power was trained on human input.

The system synthesizes data from across the web to create an answer that’s ideally an amalgamation of the internet’s best.

However, we’ve seen that AI can hallucinate, give incorrect information, or fail to strike the right tone. That’s where AI data training comes in, teaching AI systems how to respond and provide helpful, correct content.

To do this, trainers craft prompts for AI systems, monitor the output, and make adjustments to train the model.

People in this line of work need strong communication and analytical skills. You may also need a strong understanding of your employer's brand values and voice.

Below is an AI training job focused specifically on marketing copywriting. Positions in this field may be part-time or full-time.

Average Salary: $51,570

2. AI Content Writer/Editor

I’ve started seeing AI content writing positions open up at companies like Amazon and Braintrust. These roles are very similar to AI data trainers, with a few distinctions.

Content writer roles often require that the employee be able to cover different types of writing. One role from Amazon recommends that applicants have knowledge of a wide range of fields, included by not limited to “computer science, literature, music, mathematics, economics, and travel.”

Beyond that, the role specifies that the employee with be reviewing both human and AI-generated content. They’ll then rank the content by preference, helping train the model further.

AI editors also focus on LLMs’ output. They may be ranking content to drive preference data. They also shape the output before publication to ensure accuracy and a human touch.

Average Pay: $40 an hour

3. Product Marketing Manager

So perhaps you don’t want to live and breathe generative AI. There are still plenty of jobs that sit in the overlap of the AI/marketing Venn diagram. That’s especially true if you have experience in product marketing.

As more AI-driven products pop up on the market, more companies are looking for marketers that can help drive buzz about their offerings. Technical knowledge will help you navigate this role as you translate AI offerings capabilities into campaigns consumers of all levels can understand.

Image Source

Average Salary: $112,939

4. AI Content Marketing Specialist

Content marketers, there’s no need to sound the alarm! There are still roles that use your creativity and strong writing skills.

Jobs like the AI content marketing specialist role below take your existing talents and apply them to this emerging market.

In these roles, employees tell the story of AI products. They help explain what the offering does, how it makes life easier, and who can benefit. You’ll also have the opportunity to build a content strategy across channels.

Image Source

Average Salary: This position is still emerging, so average salary information is not widely available. The U.S. average salary for content marketing specialists is $59,518.

5. AI/ML Enablement Content Writer

If you have a background in technical writing, this role may be the perfect fit. AI/machine learning enablement content writers help create the material to enable adoption. That can be consumer-facing or internal to a company.

The role below involves creating training materials to educate employees on how to use AI in their workflows. The job also involves staying on top of product development to communicate changes as they arise.

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Average Salary: This position is still emerging, so average salary information is not widely available. The U.S. average salary for technical content writers is $83,301.

Training and Certification for AI Jobs

If you’ve reviewed a few AI marketing job results and feel that you aren’t quite up to the task of meeting all of the requirements, I’ve found a practical solution: certification.

Whether you’re looking for a new AI marketing job or just want to stay up-to-date on the latest trends, getting some more training can help. Here are some of the courses I’d recommend if you want to get started.

1. HubSpot Academy

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You’ll find several AI-focused training courses in the HubSpot Academy. My favorites are:

• AI for Marketing
• Utilizing Marketing Automation and Artificial Intelligence

Both of these are free courses that help give a good overview of AI and how it’s used in marketing. You’ll also learn how to use some AI tools, so you’re getting practical applications.

These courses are especially useful if you use any of HubSpot’s tools, like our CRM or CMS. We already use AI in these tools, but you can learn how to make the most of the software by taking some of our training courses.

2. Google Training

Amelia Munday, social media marketer at Custom Neon®, recommends Google’s AI for Marketers courses because “they provide a solid basis for utilizing AI in a variety of marketing contexts, which is extremely relevant to my daily responsibilities.”

Google offers dozens of AI courses, including several with certification options. I recommend trying them out to see if their style appeals to you:

• Machine Learning Crash Course
• Google AI Essentials
• Responsible AI: Applying Principles with Google Cloud

3. GrowthTribe Certification

GrowthTribe offers several AI certification programs. Each program will help you understand how to use AI in your everyday work and offer more specific tips, depending on the course you take.

I like how several of GrowthTribe’s courses focus on marketers who want to gain a more data-focused understanding of AI.

Here are a couple of courses to get you started:

• AI for Business
• Data Fundamentals Certificate

4. LinkedIn Learning

LinkedIn also offers hundreds of courses, videos, and certificate programs focused on AI. The courses cover every area, from programming to ethics.

Some of LinkedIn’s most popular options include:

• AI Trends
• Artificial Intelligence for Marketing
• Generative AI for Digital Marketers.

While most of these are premium courses, LinkedIn continues to update these courses to ensure they remain relevant. You also get to know exactly when the courses were created, and the ratings are pretty transparent.

Future Proofing Your Marketing Career

AI is creeping into every aspect of the workforce, and if you don’t keep up, you’ll end up falling behind.

So whether you’re looking for an AI marketing job at the beginning of your career or hoping to move into management, keeping up with the trends in this field is a must. And who knows — you may even come up with your own AI marketing initiatives in the process.

Editor's note: This post was originally published in May 2023 and has been updated for comprehensiveness.

AI is becoming an essential tool for businesses, especially for increasing productivity. But did you know you can also use AI to make money?

AI tools like ChatGPT and Midjourney are for more than just writing emails and generating funny images. They can also be used to make money. Many freelancers, small businesses, and entrepreneurs are already using AI to make thousands of dollars by implementing AI tools into their workflows.

Generative AI and machine learning were among the top most in-demand skills of 2024 on Upwork and it’s spreading fast into many different industries as well.

In a previous post, we showcased the most useful AI tools for improving your business. We also explained how you can use those tools to grow different aspects of your business.

In this post, we look at some of the ways and methods to use AI to make money and grow your business. Let’s dive in.

1. Copywriting and Content Creation

One of the best uses of AI is content creation. Generative AI tools excel at written content and there are many ways you can take advantage of them to make money and increase the revenue of your business.

Offer Freelance Writing Services

As a freelancer, you can create a content writing service using AI. You can provide blog posts, write resumes, cover letters, technical documents, and more with the help of AI tools like ChatGPT and Claude.

Many freelance marketplaces like Fiverr and Upwork already have freelancers who make huge profits by offering AI content writing services.

Edit Content Using AI

As a writer, you can use AI tools to edit, rewrite, and refine your content to further improve them. This way, you don’t have to rely on editors or feedback from clients to make your content better. As a freelancer, you can even offer it as a service.

Develop a Blog for Your Business

If you have a small business, you can now easily develop your blog with high-quality blog posts, guides, tutorials, and more without having to hire writers. Using AI tools, writing great articles is now effortless and they will even help optimize your content for SEO.

This is a great way to generate organic traffic to your business website, which will then lead to more sales and revenue.

Write White Papers

AI tools are also great at writing technical documents. Use them to write white papers to increase awareness of your business and build authority. Additionally, you can create technical manuals, FAQ pages, knowledge bases, and tutorials by training AI on your business data as well.

Write Copy for Websites and Products

Use AI tools to write better copy for your website descriptions and call to actions (CTA). Also, write descriptions for your product pages using AI and test them with your existing copy using A/B split testing. This will help you create better product pages and increase sales.

2. AI Consulting

Most small businesses are still not aware of how to properly utilize AI tools to improve their businesses. This is where AI consultants come in. They are experts in the subject of AI and offer consulting services to help businesses discover ways to integrate AI into their businesses.

(Shopify’s Shop app)

This includes API integration, which essentially allows business websites to take advantage of popular AI models, like OpenAI’s GPT models, to create more advanced apps, websites, services, and systems. For example, AI is often used to offer better product recommendations for customers on eCommerce websites.

AI consultants also offer services in educating businesses on AI ethics and compliance, helping businesses use the best practices for AI without getting into trouble.

3. AI Chatbot Creation

One of the most profitable businesses in the AI industry right now is AI chatbots. These help businesses automate many of their tasks and customer services as well as generate more leads.

As an AI chatbot creator, your job is to create and program custom chatbots to serve customers on behalf of businesses. For example, these can be live service bots you see on a website. Or a custom bot that automatically replies to customers on Facebook or WhatsApp.

Creating these AI chatbots is quite simple, thanks to platforms like ChatBot and LiveChatAI. All you have to do is write the messages and personalize them according to the business and its services.

4. Selling AI-Generated Art

Even though people were reluctant to accept AI art at first, they are now as normal as stock photos. In fact, many stock photo websites, including Shutterstock, now have categories dedicated to AI art. And they even accept submissions from creators.

If you’ve mastered the art of writing great prompts and generating high-quality AI art, you can now make good money by selling your art to these stock photo sites.

Wirestock is one of the best places you can use to sell your AI art but there are plenty of other stock photo sites you can use as well.

Businesses and agencies can also use AI art generators to create custom artwork, illustrations, icons, and photos for their websites, social media, and projects.

5. AI Photo Editing

Photoshop now has powerful AI tools that allow you to edit, generate, and enhance photos with just text prompts. They help you edit photos, fix damaged photos, create photo manipulations, design posters, and more without much graphic design knowledge.

Whether you’re a freelancer or have a design agency, AI photo editing will offer a great way to bring in more revenue for your business.

6. AI-Powered Web Design

Designing and developing websites is now easier than ever thanks to powerful AI tools. Most online website-building platforms now include AI-powered tools for building websites.

Hostinger’s AI website builder is a great example that shows what these tools are capable of. And it offers a great opportunity for freelancers to make money by helping businesses build websites, even without any coding knowledge.

AI platforms like Relume, CodeWP, and Framer are other great tools you can use to create more complex websites with the help of AI.

7. Social Media Marketing

When it comes to social media marketing, AI comes in handy in many different ways. Whether you want to generate a unique image for your promo post, create a custom voiceover for a quick video, or even plan entire ad campaigns, AI tools will make your workflow quite seamless.

Freelancers and social media marketing agencies can profit from integrating AI into their marketing process. And small businesses can also save money by using AI to run their social media marketing campaigns.

8. AI Translations

While you shouldn’t rely on AI tools to translate important documents like business contracts, there are ways small businesses can use AI translation tools to generate more revenue.

For example, you can use AI to write descriptions for your products in different languages and include them on your website to show to visitors based on their geographical location.

Or write multilingual captions for your social media posts as well as generate voiceovers for your marketing videos in different languages.

9. AI Data Mining

Data mining is one of the most effective strategies big corporations and companies use to beat their competitors and boost awareness for their brands. Small businesses often can’t afford such services, but thanks to AI tools you can now do data mining as well.

Claude and ChatGPT are great starting points for utilizing AI for data mining. You can also hire professionals to do the work for you.

If you’re a freelancer, this is an industry that’s worth pursuing as it will create a high-value and highly profitable skill that will be future-proof for a long time.

10. Building Custom AI Models

Many of the AI tools you see today are built using the same AI models developed by the tech giants. Meta’s Llama AI, OpenAI’s GPT, Google’s Vertex AI, and many other AI models allow you to build your own custom AI models.

Creating custom AI models is not as easy as signing up for a website. But they provide you with the foundation for creating more complex, unique, and convenient AI tools of your own. And that will create entirely new revenue streams for you in the future. Who knows, you might even be able to sell your AI tool for a few hundred million dollars.

Conclusion

These are just a few of the many different ways you can use AI to create new opportunities to expand your business and services and earn more money.

Remember that there’s more to AI than just ChatGPT. There are far more advanced and creative AI tools available that perform better at specific tasks.

From highlighting geographic data to illustrating global trends, a world map can make complex information more accessible and engaging.

However, creating a detailed and aesthetically pleasing map from scratch can be time-consuming and technically demanding. That’s where pre-designed world map templates come in, offering a ready-made solution that saves time while maintaining professional standards.

In this post, you’ll find various styles of world map templates in PowerPoint, PDF, Illustrator, and EPS formats. Whether you’re looking for a minimalist outline map, a detailed vector map, or a stylized version with artistic flair, our collection has something for every project. Have a look.

World Map PowerPoint Templates

7 Continents World Map PowerPoint Template

Enhance your data presentations with this world map PowerPoint template. Designed for ease and versatility, this template helps you create visually impressive flowcharts to illustrate complex ideas, making it ideal for business, education, and beyond. With 8 unique slides, adjustable shapes, colors, sizes, and positions, it’s easy to create professional, captivating presentations.

World Maps Data PowerPoint Template

This is a high-quality PowerPoint template for presenting data in a visually rich manner. Its unique tube shape diagrams are designed to boost your sales and marketing efforts. You can easily customize the 120 unique slides, vector objects, and over 3000 icons to suit your needs. The template offers a one-click color change and auto recolor feature, along with 90 different color themes.

World Maps Infographics Powerpoint Template

A versatile, graphically impressive PowerPoint template perfect for any presentation involving geographical or statistical data. With 21 editable, easy-to-use slides and placeholder images, this collection is designed to bring your data to life in a visually compelling manner. It features a 16:9 widescreen ratio and user-friendly drag-and-drop capabilities.

World Maps Template for PowerPoint

This is an innovative PowerPoint template for data and education presentations. This sophisticated infographic template, featuring over 20 unique world map slides, is fully customizable to your preference. It’s user-friendly, with easily editable elements, allowing you to personalize your content to suit your business needs.

Gradient World Maps PowerPoint Template

A modern and creative PowerPoint template for crafting professional presentations. Enhanced by gradient color designs, this modern-style world map infographic template is perfect for business presentations, lookbook slides, or project pitches. The package provides 25 unique slides, both light and dark backgrounds, and resizable graphics. It also includes an icon pack and color scheme XML files for seamless customization.

11 Regions World Map PowerPoint Template

A dynamic PowerPoint template for captivating presentations. With its 13 unique slides and easy editing, it allows for seamless communication of complex ideas. The versatile template is perfect for business, education, and even more personal use. It comes with helpful documentation and makes use of free licensed fonts.

Simple World Maps Infographics PPT

This is an effectively designed PowerPoint template ideal for showcasing global data. Crafted specifically for global strategy and market analysis presentations, this template, packed with detailed world maps, brings international insights into sharp focus. The widescreen format and drag and drop picture placeholder add to the user-friendly layout, while easy editable graphics allow personal customization.

Doodle World Map Infographic for PowerPoint

A user-friendly PowerPoint template designed to bring your presentations to life. With an engaging doodle-style design, it effortlessly simplifies complex ideas and strategies through its visually striking graphics. The template, ideal for both business and educational use, includes 31 unique slides, a 16:9 aspect ratio, and offers easy editability of shapes and colors.

Minimal World Map Infographics PPT

This is a versatile, customizable PowerPoint template with a clean, understated design. It includes 10 editable slides with resizable graphics, uses free web fonts, and operates on a 16:9 widescreen ratio. Simply drag and drop to create impactful, visually arresting world map presentations.

Colorful World Maps Template for PowerPoint

This PowerPoint template offers an engaging way to visually communicate your business development stages. With 30 unique slides and over 90 XML files, it lets you fully customize your presentations with light and dark background options and handmade infographics.

World Map Graphic Templates (AI, EPS, PDF)

World Map Infographic Template AI & EPS

This is a vibrant, eye-catching world map template for Adobe Illustrator. This template includes three AI and EPS files featuring different styles of world map designs. Additional PNG files and a PDF make this world map design versatile and accessible for a variety of creative projects.

World Map Infographics for Illustrator

This is a world map infographic template offering three distinct design templates. The package covers you with dedicated AI, EPS files, and also offers PNG and PDF formats. An efficient solution for producing engaging, informative visual representations of global data.

Full World Maps Infographics

A versatile world map template suitable for Illustrator, packed with four distinct design styles. Available in AI, EPS, PNG, and PDF, it supports Illustrator versions CS, CS5, and higher. This creative template is perfect for delivering your world map-based information in a clear, visually pleasing way.

Color Coded World Map Infographics

Featuring an easy-to-use, color-coded design, this world map template comes with a customizable design. It includes all the essential files, including AI, EPS, PNG, PDF, and SVG, compatible with various versions of Illustrator. The asset even includes a handy icon set, serving as a comprehensive tool for your infographic creations.

Complete Map Infographics for Illustrator

Complete Map Infographics for Illustrator is a comprehensive and versatile creative asset. It’s a world map infographic template that comes with elements design and an assortment of file types like AI for Illustrator CS, CS5, and 10, EPS files, PNG files, and PDF.

Customizable Map Infographics

This world map template for Illustrator comes in three different variations. It comes with unique design elements and offers files adaptable for Illustrator and other vector editors. In addition to AI and EPS formats, it also provides PNG files and PDFs, making it easy for you to inject customized graphic flair into your projects.

Light & Dark Map Infographics

A highly customizable world map template designed for Illustrator. Available in both light and dark color themes, it includes two unique map design elements. The package provides three AI Files as well as EPS Files, PNG Files, and a PDF file. It’s an excellent resource for creative projects.

Blank World Map Template AI & EPS

This is a comprehensive, vector-based infographic template made for designers. The pack includes editable elements for business planning, education, web design, and more. It offers a range of vector-compatible file types, making it a versatile asset for numerous graphic programs.

Free World Map Templates

Free World Map Infographic AI & EPS

This is one of the most stylish world map templates on our list. It features a creative design of the world map featuring a dotted design. It also has color-coded elements to create an infographic with details.

Free World Map Template for Illustrator

Another simple and minimal world map template that you can edit and fully customize using Adobe Illustrator. This template features a blank world map design with elements to highlight specific parts of the map.

Free Vector World Map Infographic

A colorful and detailed world map infographic template featuring color-coded elements. This map is ideal for presenting data and research as it comes with space to detail your findings. The template comes in EPS format.

Free World Maps PowerPoint Template

This is a free PowerPoint template featuring a set of customizable world map slides. These can be used to create professional-looking infographics to present your data. The template includes 30 unique slides.

Free Flat Style World Maps Infographics PPT

This PowerPoint template also comes with multiple world map infographics with flat-style designs. They can be easily customized to add your own data. The template includes 31 slides and it’s available in Google Slides format as well.