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When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine.

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

But first, you must understand holistic marketing’s history, application, and implications. Let’s chat about how this approach can help you accomplish more with your campaigns.

Table of Contents

• What is holistic marketing?
• Benefits of Holistic Marketing
• How to Apply a Holistic Marketing Approach
• 3 Tips for a Strong Holistic Marketing Strategy

For a long time, companies divided operations into discrete business units. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls.

But those departmental lines have been blurring, with marketing at the forefront of this process. No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing.

But, other departments are leaning on marketing to help them:

• Attract more prospects.
• Inform and educate potential customers.
• Entice customers to renew and upgrade.
• Provide a consistent, high-quality customer experience.

Central to these needs? Serving the customer. And the key to “holistic marketing” lies in understanding how you, as a marketing leader, can influence the way your entire company interacts with customers.

The term “holistic marketing” gained popularity mainly from the efforts of esteemed marketing professor Philip Kotler (often referred to as “The Father of Modern Marketing”). He defines it as “shaping an experience for the customer that goes beyond the product.”

Kotler further defines holistic marketing’s key pillars:

• Internal marketing that gets everybody — from the intern to the CEO — embracing marketing principles.
• Integrated marketing that uses many channels and creative outlets to communicate your value proposition.
• Relationship marketing that champions your customers and marketing partners.
• Performance marketing that analyzes returns on marketing investment and contextualizes marketing activities amid legal, ethical, social, and environmental factors.

In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. CX’s purview is the overall experience a customer has with a brand. A holistic marketing strategy focuses more on how marketing activities influence that experience.

What does holistic marketing look like in practice?

To answer this question, I talked with Allison Nordenbrock Brown, founder of Norden Marketing. She provides fractional CMO services to B2B technology and professional services companies.

“I would define holistic marketing as an approach that takes all potential marketing channels into consideration,” she said. “Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.”

Those potential marketing channels cover any place that could influence a customer’s brand perception, including:

• Traditional marketing like TV, radio, out-of-home advertising.
• Digital marketing like SEO, email, and social media.
• PR and earned media.
• Direct sales conversations and promotions.
• Customer support like call centers, chatbots, and social media support.
• Experiential and event marketing.
• Corporate social responsibility efforts.
• Internal marketing to employees.

Consider a brand like Apple from this holistic perspective. Maybe you bought an iPhone recently. No doubt you saw an ad on TV or reviewed a landing page through a sponsored link — that’s certainly marketing’s work.

But, what happens after buying the device?

Every post-purchase event also falls under Apple’s marketing umbrella. From the design of the device unpacking process to offering in-store Genius Bars for support, you can feel Apple’s brand. It’s a uniform, seamless brand experience. That’s the feeling you’re trying to emulate with a holistic marketing approach.

Benefits of Holistic Marketing

Look how many avenues marketers have to think about in a holistic marketing approach. Is all that work worth it? Let’s investigate holistic marketing’s benefits.

Improves Customer Experience

Customers crave a seamless experience like Apple provides. And they notice when you don’t deliver.

Salesforce’s latest State of the Connected Customer report found that “79% of customers expect consistent interactions across departments, yet 55% say it generally feels like they're communicating with separate departments rather than one company.”

A well-executed holistic marketing approach helps companies deliver a uniform brand experience. With a defined core message and approach shared across every business function, every customer receives an experience that accurately reflects your company.

Increases Company Revenue

Naturally, better customer experiences likely mean customers want to stay and spend more with you. The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “consistent brand presentation across all platforms can increase revenues by up to 23%.”

Increases Internal Team Effectiveness

A holistic approach offers significant internal benefits, too. Brown offers an example familiar to any marketer: sales asking marketing to quickly spin up a new deck to wow a large prospect.

In a traditional marketing setup, “marketing is annoyed,” says Brown. “They already made a deck. Why is this an emergency now? They become overwhelmed and frustrated that they didn‘t know about this need sooner. Why isn’t the existing deck good enough?"

Holistic marketing allows marketers to operate more proactively. With this approach, marketing can communicate with sales, take ownership, and get things done.

“In a holistic marketing department, sales and marketing meet on a regular basis and talk about their goals and activities,” says Brown.

“Sales is targeting more large enterprise clients. Marketing asks about their needs in advance. Sales shares that the current deck isn't resonating as well with enterprise prospects. Sales and marketing develop a deck together while sales and ramping up their efforts. Once sales land a meeting, the deck is ready to go, and everyone is less stressed.”

How to Apply a Holistic Marketing Approach

Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started?

1. Set your goals and high-level strategy.

Before you dive into developing an incredible, highly detailed holistic marketing plan, ponder the basics:

• What do you want to accomplish?
• What do you expect to need to do that?
• Who should be in your corner to do it?
• How do you think you’ll integrate everything?

Write a memo to yourself detailing answers to these questions. You want to build buy-in before investing considerable time and resources into holistic marketing.

Create the high-level roadmap to achieve your goal, which will help others see the direction you want and where they can support you.

2. Align internal teams.

With a brief in hand, start building consensus among other departments. Sales is your first and most important champion. They benefit the most from your holistic approach, and you’ll want them on your team.

Just like how a salesperson builds a logical and emotional case for their prospects, you should approach them similarly. Demonstrate why they should care about a holistic approach. Find case studies and examples from other companies.

Lean on the benefits this will offer customers (and those prospects sales wants to close). It’s not about making marketing better; it’s about how marketing can make everybody better.

After convincing sales, consider other customer-facing departments like customer support or product development and design. Invite teams who influence how customers experience your company’s product or service.

3. Determine details like messaging, channels, and SOPs.

With buy-in on the plan’s goals and high-level strategy, you can then develop the details to bulk up your holistic marketing approach.

Within your plan, establish:

• Goals, objectives, and metrics.
• Core customer-centric messaging.
• Brand voice, tone, and style guides.
• Channels to use to manage customer relationships.
• Standard operating procedures (SOPs) on how to run holistic marketing campaigns.
• Clear lines of accountability and authority (consider building a RASCI matrix).

Pro tip: Make sure your messaging reflects your authentic voice. Customers can sniff out a phony. Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.”

Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave.

A clear guide can help employees produce great content — and help you avoid mishaps like Chick-fil-A’s treatment of its employee whose food videos went viral on TikTok.

4. Monitor metrics and adjust.

Remember, a holistic marketing strategy touches upon more than a traditional strategy does. Accordingly, you’ll need to track more than the typical sets of metrics. Additional KPIs worth tracking include:

• Customer satisfaction.
• Brand awareness.
• Employee engagement.

These data points are more qualitative; get creative in how you gather and use these data. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS). This will help you benchmark customer engagement and track qualitative progress.

If you want extra help completing your plan’s details, check out HubSpot’s guide to building a high-quality marketing strategy and plan.

3 Tips for a Strong Holistic Marketing Strategy

You’ve seen holistic marketing’s benefits, and you’re working to integrate marketing operations and engage other departments.

As you execute strategy and build your coalition, Brown offers a few tips to nail this significant operational overhaul.

1. Question everything.

A holistic marketing strategy takes a broader way of thinking to execute well. You have to look past the regular channels, spot unorthodox opportunities, and act upon them. As a result, marketers cannot sit back and go with the status quo.

“Traditional marketing departments will often get stuck in a loop of ‘this is how it‘s always been, this is what we’ve always done,” Brown said.

“But, holistic marketers look at the marketing strategy from a lens of ‘Should we be doing this?’ and ‘Is this driving the right outcomes for our company?’ When your approach becomes holistic, you’ll take your marketing efforts from reactive to proactive.”

2. Always be communicating.

Building something new requires getting everyone bought into the concept and excited about potential outcomes. It’s a question of relationships within your company. And like growing any relationship, communication is key.

As marketing takes a more holistic approach, Brown reminds you to keep everyone apprised of progress.

“By communicating that marketing is testing multiple channels to determine how they can all work together simultaneously, departments will be more understanding when marketing is no longer as reactive to their needs,” she said. “Their needs are already being met with proactive planning and communication.”

3. Track a unified goal.

Holistic marketing generates lots of data, and it’s tricky to help everyone remember the most important insights.

UX designers may recognize this challenge as Miller’s Law: Longstanding research shows most people can hold about seven pieces of information in their minds at once. UX designers have tried many ways to circumvent this limitation, such as “chunking” content to make it digestible and memorable.

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Like designers, marketers need to chunk data into high-level, manageable insights. Cross-department communication gets complicated quickly.

Marketers should take the lead and focus teams’ attention on what’s most important with a unified goal.

Brown agrees with this strategy. “All channels should still be measured individually, but a successful holistic strategy will move the needle for the unified goal,” she said. “That goal should be understood across all departments. Whether it's to grow recurring revenue in a single line of business, or drive new subscribers, a holistic strategy will drive toward the unifying goal from all angles.”

Pro tip: Use HubSpot’s marketing plan template to lay the foundation for your holistic marketing approach. You’ll receive templates to set your strategies, channels, and technology.

Take Proactive Steps to Incorporate Holistic Marketing

Consumers are picky about their brand relationships. If they don’t find what they’re looking for with you, they’ll go elsewhere. And the best brands that consumers stay with offer a fulfilling, seamless brand experience.

I teach marketing students about marketing’s discrete operations like email, social media, and direct marketing. But, the successful future marketer will need to not only think holistically but also develop cross-department relationships to grow marketing’s influence.

A holistic marketing approach can help you tap into the various resources scattered throughout your organization.

With a proactive mindset, deep appreciation of your customers, and strong interdepartmental relationships, you can bake a clear vision into every marketing campaign and accomplish unified organizational goals.

You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder tool.

I’ve reviewed the 11 best online form builders so you can find the best one that fits your needs.

I’ve used forms to collect leads on a marketing team, to generate event feedback, and to create surveys, so I understand what’s useful for different scenarios.

I’ll also cover what to look for in a form builder tool and how to get started.

Table of Contents

• How to Create Online Forms
• Form Builder Software Tools: What to Look For
• 11 Online Form Builder Tools

Form builder tools are an easy, no-code way to create web forms such as a contact form, event or mailing list signup, or survey. You can customize your form with multiple form fields, different formats, and design customization.

Once your responses start coming in, most forms will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them.

Regardless of the form builder you choose, I’ve found there are a few key steps you'll want to follow when creating a form for the purpose of lead generation.

1. Identify the goals of the form.

Are you aiming to generate sales leads, or are you merely planning to add contacts to your email list?

Once you identify what you’re looking for from your prospects, you’ll be able to determine what information you'll need to get from them on the form. If you need some ideas, check out HubSpot’s Ultimate Guide to Web Forms.

2. Pick a form builder tool.

There are free online form builders available, but they might not have all the features you need. I’ve run into this frustrating scenario many times!

For example, some might not embed well onto the site you use because of your CMS. I recommend using a form builder that connects with your CRM, like HubSpot's Free Form Builder.

Start building forms for your website for free.

3. Include name and contact fields.

This step is pretty self-explanatory. Unless you are creating an anonymous survey, you’ll want to get your visitor’s first and last name.

Ask for needed contact information, such as an email or phone number. Keep in mind that your request should be appropriate for the context.

I’m always a little reluctant to hand over my information on a form. To avoid form abandonment, I recommend making non-essential contact fields optional and sharing how the contact details will be used.

4. Add additional demographic information as needed.

Along with the standard name and email details, it may be valuable to gather more demographic information about your prospect like job title, company location, and company size.

This will give you insights into your audience and a contact's buying or decision-making power.

5. Figure out which fields are must-have vs. nice-to-have.

Now, here’s where I often struggle to find the right balance. If you want to add people to your email list, you probably don’t need much information beyond name and email.

But if you're sending out a form to generate leads or learn more about your target audience, you might want to ask a few more specific questions, such as age, gender, or location, to get a feel for who your prospects are.

While you may be tempted to add more fields to cover all your bases, asking too much at once may actually deter leads and lower your conversion rate.

I suggest asking only for what you need or using a form builder that auto-fills information using market intelligence.

6. Set up an automated follow-up email that's triggered once the form is submitted.

After someone takes the time to fill out your form, it's standard to send a “thank you” or “welcome” email letting them know the next steps.

For instance, if it's a newsletter, let them know how often to expect the email, which topics are discussed, and include a peek into previous emails.

If it's a “Contact Us” form, the follow-up email should confirm receipt of the form along with an estimated response time. The more clarity you provide, the better the experience for the user.

Form Builder Software Tools: What to Look For

Confused by all the options available? There’s a huge variation in the features, prices, and value you get from each one.

Here are the criteria I look for to find the best tool.

1. Ease of Use

Every tool claims to be easy to use, but not all are intuitive. Look for things like drag-and-drop reordering, question banks, and robust documentation to help you learn the platform.

I’ve discovered that some of the nuances don’t become clear until you use them, so don’t be afraid to demo different tools and see which you prefer.

2. Customization

Look for a solution that gives you a wide range of form field options, from multiple choice to free response to check boxes. Another feature to consider is visual customization.

It’s important to match the color and style of your form to your brand to create a cohesive customer experience.

Some tools hide customization behind paid tiers, so I recommend you decide ahead of time if brand customization is a must-have for you before you begin searching.

3. Conditional Logic

Conditional logic is when a form shows specific questions to a respondent based on their previous responses.

For instance, if I ask, “Which products are you interested in trying?” in a market research survey and the person selects “shirts” instead of “shoes,” my next question may ask for their shirt size, but not their shoe size.

Conditional logic creates more relevant, concise forms for better engagement.

4. Integrations

One major factor in the form builder tool you choose should be integrations. If the tool will be embedded on your website, for instance, does your form builder integrate with the CMS?

If you manage leads through a CRM, can you connect the form data to feed in automatically and avoid a lag? Consider which systems are most important and look for a compatible form builder.

5. Analytics and Reporting

There is a wide range of reporting capabilities offered by the different form builder tools. Some give you visual dashboards with many different metrics.

Others, like Google Forms, will simply give you a spreadsheet that you’re on your own to analyze.

Decide what kind of analytics and reporting tools you need for your purposes, and review what each form builder offers before committing to one.

6. Mobile-Responsiveness

Have you ever had to complete a tiny form on your phone?

Trying to select a field and type in information isn’t worth the effort to many when the form isn’t mobile-friendly. Mobile-responsive simply means that a form is designed for a mobile device and follows best practices.

7. Accessibility

Many forms aren’t accessible for individuals with low vision who use a screen reader. This doesn’t just exclude people — you could be running afoul of ADA regulations.

Make sure your forms use high contrast in their design and follow the four design principles for accessibility: keep all information perceivable, operable, understandable, and robust.

8. Data Security

There’s one more very important consideration to look for when researching form builders. If you collect any sensitive personal information like medical information or financial details, you must be able to trust that your customers’ data is secure.

If you are a healthcare provider, you need a form builder that can ensure HIPAA compliance with patient data.

If anyone from Europe accesses your form, you need to comply with GDPR regulations. California, the U.K., and Canada have similar regulations.

I recommend looking for form builders that have a reCAPTCHA option and certifications like SOC 2 and ISO that represent excellence in cybersecurity. The costs of a data breach would far outweigh the cost of a high-quality, secure tool.

11 Online Form Builder Tools

Researching tools may seem intimidating, but I’ve made it easy for you. I tested 11 form builder tools in depth to help you pick the best-fit one. Ultimately, there’s a form-building software for your business’s needs and goals — let’s find it together!

1. HubSpot’s Free Online Form Builder

HubSpot’s online form builder is one of the most powerful form builder tools available.

The tool combines the foundations of form creation with cutting-edge technology to give you much more capability than a normal online form builder can — and it’s also free.

Pricing: Free CRM and Marketing Hub with paid plans starting at $15 a month.

Pros

• Easy drag-and-drop interface, no coding required
• Integration with HubSpot's CRM and marketing tools for lead management
• Customizable forms to match your branding
• Analytics to track form performance
• Ability to target form pop-ups based on customer segments or behavior
• Automatic email notifications for submissions

Cons

• Premium features (e.g., advanced reporting) may require paid plans

What I find amazing is that, even though it’s one of the more advanced form builder tools, you don't need any technical expertise when you use HubSpot’s form builder.

You can quickly create forms with the drag-and-drop form builder and convert anonymous website visitors into leads with unlimited forms, fields, submissions, and custom forms that all connect to your contact database.

I was able to create a simple form in about five minutes. I could choose from an embedded form, a standalone page, or a pop-up with a few different options for where that appeared on my homepage.

My favorite feature is that I can enable a form pop-up to appear in a very targeted way. I can choose a customer segment, which page I want the form to appear on (and after how long). I can also target by location, days since last visit, and various engagement metrics as conditions for a form pop-up.

That way, I can send a customized message, demo request, or relevant content at exactly the right time.

Once someone fills out your form, they’re automatically added to HubSpot CRM. In the system, you can set reminder tasks, call them, and send them personalized emails, letting you better manage and nurture relationships with your contacts.

What I like: HubSpot’s form builder also has data enrichment for contact profiles, Breeze Intelligence form shortening, and deep integration with HubSpot’s Marketing Hub, making it a good option for teams who want a single system for contact management.

Form shortening works by pulling in public data from the web and LLMs to auto-populate details like company size, industry, and website — only asking your contact to complete a few short fields. This decreases the chance your lead will abandon the form halfway through.

2. HubSpot's WordPress Plugin

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Have a WordPress site but still want to leverage HubSpot tools to generate leads?

With HubSpot's WordPress plugin, you can create forms, assign them within a workflow, and use them to generate landing page leads. Contacts generated with your forms can also be stored in your HubSpot CRM.

Pricing: Free plugin, though you may need a paid HubSpot plan or WordPress plan for certain features.

Pros

• Seamless integration with WordPress and HubSpot for easy lead capture
• Tracks visitor behavior, including page views and form submissions
• Automatically syncs data with HubSpot CRM for better lead management
• Free to use with basic lead-tracking features

Cons

• Limited functionality in the free version
• Customization options might be more basic compared to other form plugins

What I like: The tool makes the form creation process easy. Although it‘s powered by HubSpot, you don’t need to leave your WordPress dashboard to get the same form-building experience that you can find in Marketing Hub.

3. ClickUp Forms

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ClickUp is an all-in-one project management and collaboration tool built to help teams of all sizes manage all their work and centralize communication.

ClickUp Forms comes with tons of configuration options to let you easily create your ideal form for any use case, add important questions, and collect insightful responses together.

Pricing: Free plan includes one form, with paid plans starting at $7/month.

Pros

• Customizable forms that integrate with ClickUp tasks and workflows
• Automates task creation and team assignment from form submissions
• Offers unlimited form views in paid plans and rich reporting tools
• Collaboration features allow teams to work on form responses directly in ClickUp

Cons

• Free plan limits you to just one form.
• May require learning ClickUp's interface, which can be complex for beginners
• Some advanced features are locked behind higher-tier paid plans
• Less integration with external CRM and CMS systems
• May require third-party integrations

The first thing I noticed about ClickUp is that it has a lot of options.

I think this is a strength, but it can also be a drawback since too many options make it harder to choose one. You’ll also encounter a learning curve when setting everything up if you aren’t already a competent user.

What I like: The form builder tool has drag-and-drop features to move task fields into the form and create new ones via custom fields to build your ideal form.

Customize it further by selecting a primary theme color to match your brand, adding an image or logo as an icon, and listing a description at the top of the form to give your recipients more context and instructions on how to proceed.

Easily share your form with anyone by copying the direct link or embedding it on a web page with HTML. You may also export your form responses as a CSV file or find them in your task list.

Because it’s integrated with task management, you can turn form submissions into a to-do item and even use the form tool as a simple ticket management system. For that reason, I believe this tool is best for internal data collection or user feedback instead of large-scale lead collection.

4. Forms.app

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If you’re searching for a form builder tool, I think forms.app is a great option to consider. It’s a user-friendly platform that allows you to create forms, surveys, and quizzes without any coding.

I was able to browse their extensive form library and create my first form without creating an account.

If getting started is a sticking point, you can choose a template such as order forms, customer satisfaction surveys, job applications, consent forms, and signups.

Pricing: Free plan, with paid options starting at $15/month.

Pros

• Intuitive drag-and-drop form builder — no coding required
• Offers a wide range of templates and customization options
• Integrates with third-party apps like Google Sheets, Slack, and Mailchimp
• Provides conditional logic and payment collection features

Cons

• Free version has limitations, including fewer form responses
• Some advanced customization and analytics require a paid plan.
• Less robust reporting compared to some competitors

I think one of the great things about forms.app is that many of its advanced features are available for free. This includes conditional logic, calculators, product baskets, file uploads, multiple question types, payment collection, signature collection, and advanced analytics.

Forms.app offers an AI form generator feature that can help you create forms and surveys even faster. You describe what you want to create, and the AI will take care of the rest. It also suggests rewrites to your questions to help you write the best survey questions possible.

What I like: Once your form is done, you can share it in various ways, such as embedding it on your websites, sharing it as a QR code, or publishing it on social media. Integrations for popular tools like Google Drive, HubSpot, AirTable, and Meta Pixel help you send the data where you need it.

While the tool offers payment forms and medical treatment forms, proceed with caution. Do your research first to make sure it meets your company’s data security and regulatory standards.

5. WPForms

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WPForms is a beginner-friendly WordPress form builder that makes it easy to add beautiful forms to your website with just a few clicks. It’s used by over six million users who love it for its easy WordPress integration and wide variety of templates.

Pricing: WPForms Lite is free, with paid plans starting at $49 a year.

Pros

• Easy-to-use drag-and-drop builder, suitable for beginners
• Wide range of pre-built templates for quick form creation
• Integrates with popular platforms like PayPal, Stripe, Mailchimp, and more
• Offers advanced features like conditional logic, multi-page forms, and file uploads

Cons

• Free version has limited functionality and form fields
• Lacks advanced reporting and analytics compared to dedicated form tools
• Reports of occasional plugin conflicts with other WordPress features

WPForms Lite has the same interface as the premium version but limits users to only a few pre-selected form fields and formats.

What I like: All plans include a GDPR agreement option, reCAPTCHA security, mobile-responsiveness, and secure payment options like Stripe and PayPal.

6. Visme

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Like others I reviewed, Visme offers a drag-and-drop form builder that integrates with Zapier, Mailchimp, HubSpot, and others.

But Visme has one big differentiator: animations. While you may not think your form needs custom animations, their research found it can lead to 40% more conversions and 34% more form starts.

Pricing: Free basic plan, with paid plans starting at $12.25/month.

Pros

• Design-focused, allowing for beautiful, interactive forms with customizable design options
• Integrates with Visme's other design tools, making it easy to create branded forms
• Provides real-time analytics and data collection
• Ideal for presentations and reports, with easy embedding options

Cons

• Being design-focused, it may not suit those looking for advanced form features
• Limited access to templates and features on the free version
• Lacks deep integrations with CRM systems

With Visme, you can create appealing, animated, and interactive forms with its easy-to-use built-in templates and drag-and-drop functionality. The animations stand out from static lead generation forms that can quickly lose a viewer’s attention.

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What I like: Visme’s AI feature allows you to design interactive and professional forms with less hassle and best practices. Once created, Visme generates a link, QR code, and HTML code so you can embed the form on your website.

Once you collect data through signups, leads, and registrations, it populates the platform. From there, you can view, filter, or easily export data. Visme’s integrations let you set up a data flow between platforms.

7. JotForm

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Jotform is an online form builder with an intuitive visual editor, known for making form-building faster than ever.

Pricing: Free plan available, with paid plans starting at $34/month.

Pros

• Intuitive drag-and-drop form builder with a wide variety of templates
• Supports payment processing, conditional logic, and form automation
• Integrates with apps like Salesforce, Google Drive, PayPal, and Dropbox
• Extensive customization options and form analytics
• Option for HIPAA compliance on some plans
• Ability to create no-code mobile apps to collect and share information

Cons

• Plans have limitations on the number of form submissions and file storage
• Advanced features, like HIPAA compliance, custom branding, and larger submission limits require paid plans

The tool has all the standard form-building capabilities, as well as unique fields and tons of integrations. I like that I can play around with their form builder before creating an account. The free plan caps out at five forms, with up to 100 entries per month and 100 MB of file storage.

I find Jotforms’ capacity caps frustrating, but they make up for it with other features good for larger companies. Jotforms has a workflow integration to turn data into action. It integrates with Salesforce, which many competitors don’t.

What I like: Jotform also offers HIPAA compliance, a valuable feature for any healthcare provider. Other useful security features include user access control, SSO integration, and local data residency to keep user data safe.

8. Google Forms

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Google Forms’ unique selling point is that it’s fast, free, and easy to use, with unlimited forms and entries. It’s also built into Google Workspace, so it automatically pulls your data into a Google Sheet for you to analyze.

Pricing: Free with a Google account.

Pros

• Completely free, with no limits on form creation or responses
• Seamlessly integrates with other Google services like Google Sheets
• Simple, intuitive interface with real-time response tracking
• Supports collaborative form building and sharing

Cons

• Limited customization options for branding and design
• Poor data security for sensitive information
• Lacks advanced features like conditional logic and payment processing
• Fewer integrations with external platforms compared to premium form builders

What I like: I like how simple to use this tool is without limits on responses or number of forms.

Google Forms has limited design customizations, so forms created on it look less professional. This form builder tool is best for quick surveys or quizzes, rather than a lead capture form on your website.

Avoid gathering medical or financial information via Google Forms, since it isn’t created to securely store personal information.

9. Typeform

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Even if you didn’t know it came from Typeform, you will likely recognize the tool’s innovative approach of serving up just one question at a time. This approach is mobile-friendly and reduces cognitive load, increasing the chance of completion.

Pricing: Free plan available, with paid plans starting at $25 per month.

Pros

• User-friendly forms with a conversational, one-question-at-a-time format
• Customizable design options
• Integrates with many apps like Google Sheets, Slack, and Zapier
• Supports conditional logic and payment collection

Cons

• Free version is limited in terms of responses and features
• May require a learning curve for users unfamiliar with the conversational format
• Customized branding and advanced analytics are hidden behind higher-tier paid plans

I’ve used Typeform to create simple surveys for my book club and found it easy and fast. It’s easy to outgrow the free version, though, which caps you at just 10 responses a month.

What I like: Typeform has excellent logic and branching features that make it great for customer surveys and user research. If you want to create a form with an engaging and straightforward user experience, this tool is a solid option.

10. Formstack

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Formstack has built a SaaS platform focused on doing one thing well: forms. The tool’s best features include intelligent forms, built-in workflows, and seamless integrations with Amazon S3, Stripe, PayPal, Microsoft, and Salesforce.

Pricing: Plans start at $83 per month.

Pros:

• Versatile form builder with advanced features like conditional logic and calculations
• Strong integrations with CRM, payment, and marketing platforms
• Robust data collection and analytics tools
• HIPAA-compliant forms for healthcare use
• Security features, including compliance with SOC 2, GDPR, and credit card fields
• Designed for accessibility, with Section 508 and WCAG compliance

Cons

• Pricing can be high for smaller businesses or users needing basic features
• Steeper learning curve compared to simpler form builders
• Some users may find the interface less intuitive than competitors

While pricier than other alternatives, Formstack brings robust data security with a SOC 2 certification and HIPAA compliance. Powerful features include signature collection, saving form drafts, and data routing.

What I like: Formstack’s A/B testing tool compares different versions of your form to see which performs better. The tool also offers electronic signatures and payments, and users can save their form drafts and return to finish them.

11. SurveyMonkey

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SurveyMonkey is an online survey platform that lets users create and distribute surveys, collect responses, and analyze data.

It’s popular among businesses, educational institutions, and nonprofits for gathering insights and improving decision-making.

Pricing: Free plan available, with paid plans starting at $25 a month.

Pros:

• User-friendly interface with a wide variety of customizable templates
• Robust survey logic features, including skip logic and branching
• Strong analytics and reporting tools for data analysis
• Integrates with many apps, including CRMs and email marketing platforms

Cons

• Free version has limited features and responses per survey
• Advanced features require a paid subscription
• Design options are less flexible compared to competitors

What I like: SurveyMonkey provides a variety of templates and question types, including multiple-choice, open-ended, and rating-scale questions.

The platform integrates with many other tools, including CRMs, email marketing services, and productivity apps. A question bank and AI features help you to create a survey quickly and confidently.

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I was also impressed with SurveyMonkey’s analytics and reporting. Dashboards visualize your data in real time, and the platform tells you the average completion rate and time to completion.

Your Form Builder Tool Options Are Endless

Most form builders offer all the essentials needed to make a basic form, but not all offer customization, data security, and deeper data analysis. Ultimately, for you, the best form tool depends on your team’s purpose and particular business needs.

I’d like to call out Formstack for enterprise businesses. A little pricier but with lots of design options and security features, I think it’ll meet your needs and provide lots of value.

And I’d highlight HubSpot’s form builder because it offers lots of features and can scale with your business. Startups and small businesses can start with the free plan and move up as your business needs grow.

With the right form, you can collect leads, prompt feedback, and grow your business.

Editor's Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

With Christmas just around the corner, it’s the time of the year to create a beautiful greeting card design for friends and family. We’ve collected the perfect Christmas card templates to help you create a stunning Christmas card design in Photoshop.

Most people usually just tag everyone on a Facebook post to wish them a Happy Christmas. But nothing beats a good old-fashioned Christmas card you can post to everyone to show how much you care (and appreciate the important people in your life). A thoughtful greeting card says a lot about a person!

There’s no need to buy Christmas cards in bulk. You can actually make your own using a simple Christmas card template. We’ve collected a bunch of amazing Christmas card templates you can easily download and customize with Photoshop to personalize the design as your own!

6 Simple Christmas Card & Holiday Card Templates

Show off your festive spirit with these six beautiful Christmas card templates. Easily customizable with Adobe Illustrator and Photoshop, these templates offer a simple layout, editable text, image and color, and include a print-ready 300 DPI CMYK. Choose your style, pop in your favorite photo via smart object, and spread some holiday cheer!

Festive Christmas Photo Card Templates

This Christmas card template pack offers you five unique and modern designs for your holiday greetings. Easily customizable for color, text, and image, it comes with high-quality vector files compatible with Adobe Illustrator and Photoshop. Sized at 5×7 inches with a bleed option, the templates are print-ready at 300 DPI CMYK.

Elegant Christmas Photo Card Templates

A wonderful way to send seasonal cheer. With five different modern layouts, you can easily edit text, images, and colors of these Christmas card templates. They are provided in AI CC and PSD format files, boasting impressive 300 DPI CMYK print-ready quality.

Retro Christmas Card Templates PSD

Express holiday cheer in a unique style with these two retro Christmas card templates. Influenced by the mid-century aesthetic, they showcase delightful vintage-based illustrations of Christmas ornaments. These ready-to-print, A5 templates at 300 dpi, come in both CMYK colors, and formats including AI, EPS, and PSD. E

Christmas Family Greeting Card Template

Experience the joy of the festive season with this modern Christmas card template. Available in AI, PSD, and EPS formats, this template is perfect for customizing holiday invites, photo postcards, or festive flyers. Whether it’s a family reunion or a holiday gathering, add a personal touch and capture the spirit of Christmas with this card design.

Cute Christmas Card Templates Set

These cute and adorable Christmas cards will definitely help you create an amazing card that stands out from the crowd. The creative designs in these templates are not only colorful and beautiful but also help put a smile on your face. The bundle includes 4 different designs and comes in print-ready Photoshop and Illustrator formats.

Christmas Photo Cards Templates

Create a more personalized Christmas card using these photo card templates. This bundle comes with 2 different Christmas card designs. You can easily add a photo of your family into the design using Photoshop smart objects and print it out in landscape or portrait layout. As a bonus, there’s also an Instagram post template as well.

Modern Christmas Card Template

This Christmas card template features a bold and an elegant design that will surely attract anyone’s attention. It comes with a dark color theme featuring lots of Christmas-themed ornaments. You can edit the template using Photoshop and print in A4 or A5 sizes.

Cute Christmas Greeting Card Set

The Cute Christmas Greeting Card Set is a delightful pack of cheerful, cartoon-like designs perfect for the holiday season. Its versatile elements are great for scrapbooking, crafting, and party invitations. The set is available in EPS, AI, and JPG formats. Remember to keep an eye on our store for more charming illustrations!

Christmas Greeting Card Vector

The Christmas Greeting Card Vector is a charming collection of four gold and silver festive card designs. Featuring traditional imagery of baubles, holly, and ivy, these entity-editable vectors come in AI, EPS10, and SVG formats. They offer great flexibility, allowing for customization in color, size, and shape to suit your personal preference or purpose.

Christmas Toys Greeting Card

The Christmas Toys Greeting Card is a charming collection of hand-drawn elements presented in a modern color scheme of pink, blue, and gold. Its versatility shines through its endless application – from greeting cards and stationery to textiles and packaging. Included are fully editable, easy-to-use vector files in EPS10 and AI formats along with a seamless pattern. Contact the provider for any queries.

Classic Christmas Cards

The Classic Christmas Cards collection features a set of nine beautifully crafted, vintage-inspired designs. With gold foil styling, delightful variations in color, and icons depicting Christmas toys, trees and snowstorms, these cards will surely spread holiday cheer. They can be used for various purposes, including postcards, posters, holiday backgrounds, banners, invitations, and much more. The collection includes nine EPS and JPG files, which can be opened and edited with Illustrator 10 or above.

Modern Xmas Card Template

Add a modern touch to your holiday greetings with the Modern Xmas Card Template. Featuring navy, red, and white hues along with engaging snowflake and present designs, it provides four Christmas card layouts in AI, EPS10, and SVG formats. Fully editable, it offers flexibility in color, size, and shape customization, making your festive communications truly unique.

Navy Christmas Cards

The Navy Christmas Cards are a festive mix of navy blue and red designs featuring a snowglobe, Christmas trees and decorations. Available as digital vectors with 4 different card designs, these files are completely customizable – easy to edit in color, size and shape. Formats include AI, EPS10, and SVG to give you total flexibility. These cards are a great way to send your holiday greetings.

Cream & Brown Christmas Cards

The Cream & Brown Christmas Cards are a collection of festive designs featuring abstract patterns in warm shades of brown, cream, and pink. Offered in AI, EPS10, and SVG formats, these fully editable vector files make customization a breeze, allowing you to play with size, color, and shape. With four distinct designs, this set brings a chic and unique touch to Christmas greetings.

Colorful Christmas Card Template

This Christmas card is appropriate for all audiences. Which means you can send it to everyone in your family and friends. It features smart objects to let you easily customize the design, text, and colors however you like.

Minimal Christmas Card Template

A quite an original Christmas card template that features a minimalist and a dark color theme. The minimalism certainly adds a more elegant look to this card design, making it best for sending to your co-workers, employees, and even to your boss.

Red Christmas Card Template

This template is also available in A4 and A5 sizes. The bright red and colorful design makes it certainly more attractive than most other cards. It can be easily customized with Photoshop as well.

White Christmas Card Template

If you’re preparing to celebrate a white Christmas, this template will be perfect to spread the same feeling and the season of joy with your friends and family. It comes to you as an editable PSD file.

Fun Christmas Card Template

This unique Christmas card template features an attractive design that makes it almost look and feel like a design out of a Christmas sweater. It’s available as a fully layered PSD file featuring smart objects.

Reindeer Christmas Card Template

This Christmas card template will definitely grab the attention of the younger audience. The adorable reindeers on the front give it a fun and entertaining look to the card design.

Simple Christmas Card Templates

A set of minimal and simple Christmas card templates featuring different styles of designs. The templates are available in 4 x 6 size and in both Photoshop and Illustrator formats. You’ll be able to customize the design, colors, and shapes to your preference.

Elegant Christmas Card Template

An elegant and a beautiful Christmas card template that will make your card stand out from all the other cards out there. This template is perfect for sending season greetings to all kinds of audiences while also showing off class.

Unique Christmas Card Template

Another minimalist and creative Christmas card template that features stylish cutout design. All of the objects, shapes, and colors in the design are fully customizable with Photoshop.

Christmas Cards Templates Collection

This pack comes with 3 different card designs featuring unique illustrations, shapes, and colors. The template can be customized with either Photoshop or Illustrator and it’s available in A5 size.

Editable Christmas Card Template

An elegant Christmas card template that features a minimal design with a creative letterpress-style illustration. The template features smart objects and available as a fully-layered PSD file.

Pixelated Christmas Card Template

This card design comes with a modern layout featuring a creative and pixelated background. The template is easily customizable with Photoshop and it’s available in A5 and A4 sizes.

Creative Christmas Card Template

This creative and colorful Christmas card template comes with lots of Christmas-themed objects and ornaments all over its design. The template is fully customizable with Photoshop and includes free fonts.

Clean Christmas Card Template

A clean and a unique Christmas card template that features an unordinary design. This template is also fully editable and comes with smart objects, free fonts, and multiple sizes.

Christmas & Happy New Year Card Template

Get two birds with one stone by using this Christmas card template. This card will allow you to send greetings to both Christmas and the new year at the same time with one card. That’s smart thinking.

Joyful Christmas Card Template

Another colorful Christmas card template featuring seasonal designs, colors, and patterns. The template is easily customizable with Photoshop and its available in A4 and A5 sizes.

Kids Christmas Card Template

This fun and attractive Christmas card template is perfect for making cards for children. The design is simple and fun enough to attract a kid’s attention. You can edit it with Photoshop.

4 Vintage Christmas Cards Templates

If you’re a fan of vintage designs, you can use these unique templates to create a vintage-themed Christmas card that stands out from the crowd. The bundle includes 4 different templates in editable PSD files.

10 Christmas Cards & Backgrounds Set

This is a collection of Christmas-themed designs that can be used as both Christmas-cards or backgrounds for your various other designs. It includes 10 different customizable PSD templates featuring modern designs.

Instagram has evolved from a simple photo-sharing app into a powerful tool for business growth. With over 2 billion monthly active users, it offers unparalleled opportunities to reach and engage with potential customers, build brand awareness, and drive sales. This ultimate guide will help you harness Instagram’s potential to fuel your business growth, offering practical …

Continue reading "Harnessing Instagram for Business Growth: The Ultimate Guide"

The post Harnessing Instagram for Business Growth: The Ultimate Guide first appeared on Lucid Softech.

Today we’re featuring some of the best free script fonts from across the web. We’ve hand-picked bold script fonts with impact, that can be a stand-out choice for your next project.

Fonts don’t always need to be expensive. In fact, it’s hard to believe that the fonts in this collection are actually free to use.

We handpicked these bold script fonts from all around the web, so be sure to check the license and attribution details before using them with your client and commercial projects.

Before we get to the free items, we wanted to show you a couple of our favourite script fonts from Envato Elements:

Buffalo

This beautiful handwritten script font features both uppercase and lowercase letters with numbers and punctuations. It’s the perfect font for designing everything from website headers to greeting cards, T-Shirt designs, and more.

The Historia

Historia is a script font with a vintage brush style script design. The font features a realistic hand painted look and it’s ideal for crafting posters, book covers, and banners. It includes uppercase and lowercase letters with numbers and glyphs.

Watch

Watch is a modern script font with a graffiti style design. You can use it to design website headers, posters, social media posts, and much more. It will fit in well with millennial and fashion related designs.

Sophia Script

This elegant script font is the perfect choice for designing greeting cards and wedding invitations. It features a natural and flowing design that makes it one of a kind. In addition to the basic characters, the font also includes 370 glyphs and 115 alternate characters as well.

Stay High

Stay High is a unique script font with a pop-culture design. It’s a great choice for designing posters, flyers, banners, and other types of print and digital designs. The font also includes 200 ligatures and glyphs as well.

Lelliany – Free Handwritten Script Font

Lelliany is a beautiful handwritten script font with a stylishly creative letterform design. This font is a great choice for crafting logos, signage, and even packaging designs. It’s free to use with personal projects.

Blackboard – Free Handwritten Script Font

A unique script font with a blackboard-style handwritten design. This font will make your titles and text look like letters coming off of a blackboard. It’s an ideal choice for everything from wedding invitations to business cards and more.

Bernady Neulion – Free Script Font

A stylishly elegant script font for your creative projects. This font has a vintage-style letter design that takes inspiration from classic posters and banner designs. It’s free to use with personal projects.

Haunted Christmas – Free Script Font

A perfect choice for crafting Christmas cards and all sorts of holiday-themed designs. This free font will make your seasonal greetings look much more professional. It’s free for personal use only.

Lofty Goals – Free Elegant Script Font

You can download this script font for free to design elegant titles and headings for your professional and client projects. The font features a beautiful handwritten script lettering design. And it’s free for commercial use.

Wintersoul – Free Brush Script Font

Wintersoul is a creative brush script font featuring a unique handwritten letter design with a brush texture. It’s ideal for posters, greeting cards, t-shirts, and much more. You can use it freely with commercial projects.

The Bredan – Free Script Font

This beautiful script font comes with a vintage-style letter design that will fit in perfectly with your modern product packaging designs as well as custom T-shirts, posters, and more. You can use it for free with personal projects.

Claudya – Free Elegant Script Font

With this free script font, you can design elegant logos and labels for luxury brands. Or craft stylish typography for your business cards and wedding invitations. It’s free to use with personal projects.

Calystine – Free Brush Script Font

If you want to add a handcrafted look and feel to your designs, use this font to your advantage. This is a free brush script font that comes with a beautiful hand-drawn character design. It’s free for personal use.

Sundries – Free Bold Script Font

The bold retro design makes this font one of the most unique typefaces on our list. It features a stylish character design that is suitable for various product packaging and label designs. You can use it for free with personal projects.

Restless – Free Brush Script Font

Restless is another beautiful brush script font that comes with a minimalist letter design. This font is perfect for crafting typography for greeting cards, posters, and flyers. It’s free for personal use.

Coastline – Free Textured Script Font

This free script font comes with a beautiful textured design that will help add an authentic look to your designs. It’s especially a great choice for greeting cards and invitation designs. The font is free to use with your personal projects.

Adventurist – Free Hand-Painted Script Font

The bold and hand-painted brush design of this script font gives it a very uncommon look and feel. You can use it to add unique titles to your poster and flyers. It’s free to use with personal projects.

Richmond – Free Brush Script Font

Another creative brush script font featuring a bold textured design. This font has a clean design that’s perfect for various print and digital designs. And it’s completely free to use with your personal and commercial projects.

GoodHood – Free Retro Script Font

If you’re looking for a script font with a classic retro design, this font is perfect for you. It comes with a 90s retro-style script lettering design. You can use it for free with commercial projects.

Albertiny – Free Vintage Script Font

This script font features a stylish vintage letter design that will look great on product label and signage designs. The font includes both uppercase and lowercase letters. It’s free to use with personal projects.

Monique Script – Free Signature Font

Monique Script is an elegant signature font that comes with a very clean letter design. It’s ideal for all sorts of creative greeting card designs, business card designs, and even for wedding invites. It’s free for commercial use.

Southam – Free Signature Script Font

If you’re looking for a stylish script font to design a business card, this font is for you. It comes with a stylish signature script design that’s perfect for professional projects. You can use it for free with personal designs.

Calista – Free Handwritten Script Font

Calista is a trendy handwritten script font you can use to craft social media posts and various other creative designs. It’ll look great on T-shirt designs as well. The font is free to use with your personal projects.

Jelantik – Free Elegant Script Font

If you’re looking for a script font with a minimalist design, this font is worth downloading. It features a clean and elegant lettering design you can use with all kinds of print and digital designs. It’s free for personal use.

Blankeny – Free Creative Script Font

This free script font is perfect for different kinds of creative projects like designing school banners, posters, and even logos. You can download and use it for free with personal projects.

The Crawley Script Font

Crawley is a retro-themed script font that comes with a beautiful design. It’s ideal for creating logos, posters, badges, and website headers. The demo version of the font is free to download and use with personal projects.

TAHU! – Free Script Font

This minimalist script font features a modern design that will instantly attract anyone’s attention. The font features uppercase and lowercase letters with numbers, punctuations, and multilingual characters. The font is free to use with personal and commercial projects.

Hamster Script

This creative script font comes with a design inspired by brush lettering and sign paintings. The font can be used to design T-Shirts, signage, mugs, and much more. It’s free for both personal and commercial use.

Adrenaline – Free Script Font

Adrenaline is a modern-vintage font with a unique rounded design. It’s ideal for designing everything from product packagings to labels, greeting cards, posters, and much more.

Rohtwo – Bold Script Font

Give your designs an authentic handcrafted feel. Rohtwo Bold Signature is perfectly suited to stationery, logos, and much more.

Haglos – Bold Script Font

Haglos allows you to create hand lettering in an instant and offers a super handy set of bonus swash. Ideal for logos, handwritten quotes, product packaging, header, poster, merchandise, social media & greeting cards.

Rafale – Bold Script Font

Rafale is a bold script font with a calligraphy style. It looks very beautiful on invitations, greeting cards, branding materials, business cards, quotes, posters, and more!

Hardwork – Free Script Font

Hardwork is a clean, modern, and bold script font with a vintage look and full of charm. It contains uppercase, lowercase and numbers. Hardwork font is perfect for projects like business card, typography, graphic design, poster, brochure, wedding invitation, web header, logo design and many more.

Hobenshaw – Free Script Font

Hobenshaw is a hand drawn font carefully crafted with a personal charm. It is a hot font, perfect for a design that stands out even if it’s a logo, or simply a stylish text over an background image. Hobenshaw includes full set of uppercase and lowercase letters and numerals.

Southampton Signature Free Font

Southampton is a signature-style script font you can use to design logos, signatures, social media posts, watermarks, wedding invitations, and other types of graphics. The font is free to use with personal projects.

Badriyah Script Font

Another signature-style script font with a modern design. The font is ideal for designing many different types of web and print works. The free version of the font is limited to personal use only.

Indesign Signature Script Font

This elegant script font also features a handwritten signature-style design. You can use it to craft business cards, logos, wedding invitations, greeting cards, social media posts, and much more.

Barcelony – Modern Free Script Font

Barcelony is an elegant free script font that features a natural flowing handwritten design. It’s perfect for designing everything from greeting cards to wedding invitations, logos, and more.

Mellgatha – Free Monoline Script Font

Featuring a creative monoline design, this free script font comes with lots of alternate characters and multilingual support. The font is most suitable for wedding invitations and stationery design.

Woodlands – Free Brush Script Font

Woodlands is a free brush script font you can use to craft large headings and titles for your posters, banners, website headers, and social media post designs. It includes both uppercase and lowercase letters.

Milestone – Vintage Script Font

Milestone features a stylish vintage design that’s ideal for designing product labels and logos. The free font includes lots of glyphs, multilingual characters, and ligatures as well.

Raphtalia – Stylish Free Script Font

Another free script font featuring a vintage design. This font comes with several unique alternate characters, ligatures, and multilingual character support.

Aliyah – Elegant Script Typeface

Aliyah is the perfect font you can use to design greeting cards and wedding invitations. The creative brush script design of the font will make your designs look more stylish and professional as well.

Wirepop – Creative Script Font

This free script font comes with a calligraphy design that makes it stand out from the rest. The font is free to download and use with your personal projects.

Briberra – Rough Bold Script Font

Briberra is a modern script font with a rough design. You can use it with various designs including T-shirts, posters, website headers, and much more.

Fineberg – Clean Script Font

Fineberg typeface features a clean and stylish design. The handwritten script design of the font makes it most suitable for designing titles and headlines for posters and banners.

Black Roasters – Free Monoline Typeface

Black Roasters is a monoline script font that comes with a modern-vintage design. The font is ideal for packaging and label designs as well as many others.

Hensa – Free Brush Script Typeface

Hensa is a modern brush script font with a natural design. You can use it with your greeting card, posters, book cover, and other types of design projects. The font includes glyphs, swashes, and ligatures as well.

America – Free Textured Script Font

Inspired by the Childish Gambino’s popular song, this free font features a bold and a modern design that will help you send a powerful message across through your designs. The font is free to use with personal and commercial projects.

Logawa Script Font

Logowa is a unique hand-painted font that features a creative design with an uncommon style. The font is perfect for logotypes, badges, and signage designs.

Gardenia Script

Gardenia is an elegant and free script font that comes with a creative design. The font can be used to craft website and blog headers as well as social media covers, posters, greeting cards, and much more.

Lauren Script Font

Lauren is a handmade calligraphy script font that comes with a modern design. You can design logos, T-shirts, greeting cards, website headers, and more using this free font.

Highlander Marker Script

This amazing marker script font comes to you free of charge. It features lots of glyphs, ligatures, swashes, and includes multilingual support as well.

Barista Script Free Font

Barista is a unique script font that features a stenciled and monoline design. The font is perfect for crafting logotypes, signs, badges, and posters.

Campground Free Monoline Script

Campground is yet another retro-inspired script font you can use to design posters, badges, website headers, social media covers, product packaging, labels, and many other types of designs.

Bahagia Typeface

Bahagia is a signature-style script font that comes with both uppercase and lowercase letters. It also features lots of symbols, punctuations, and alternate characters.

Florateris – Cursive Script Font

Florateris is a fancy, and stylish cursive font suitable for projects that demand a creative, and edgy look. It’s an excellent contender for your cash if you truly value standing out from the pack. Do give this wonderful script typeface a shot.

Twilight Blossom – Bouncy Script Font

If you’re wanting to get your hands on a cursive script font that really helps your designs stand out, look no further than Twilight Blossom. It’s a modern calligraphy font with a bouncy style that will surely make your lettering designs look way more attractive.

Dream Flourish – Decorative Script Font

Dream Flourish is a script font that exudes luxury, and elegance making it perfect for a range of creative and professional applications including but not limited to wedding invitations, landing pages, logos, greeting cards and headlines.

Bayhours – Cursive Script Font

If you’re looking to hunt down the best cursive script fonts available on the market today, Bayhours is well worth checking out. It features an effortlessly stylish design that surely will make your projects stand out. Check it out now.

Can’t get enough of beautiful fonts? Check out our best monogram fonts and calligraphy fonts collections for more.

This article is a sponsored by Penpot

Penpot is a free, open-source design tool that allows true collaboration between designers and developers. Designers can create interactive prototypes and design systems at scale, while developers enjoy ready-to-use code and make their workflow easy and fast because it's built with web technologies, works in the browser, and has already passed 33K starts on GitHub.

The UI feels intuitive and makes it easy to get things done, even for someone who’s not a designer (guilty as charged!). You can get things done in the same way and with the same quality as with other more popular and closed-source tools like Figma.

As someone who works with commercial open-source on my day-to-day, I strongly believe in it as a way to be closer to your users and unlock the next level of delivery. Being open-source creates a whole new level of accountability and flexibility for a tool.

Developers are a different breed of user. When we hit a quirk or a gap in the UX, our first instinct is to play detective and figure out why that pattern stuck out as a sore thumb to what we’ve been doing. When the code is open-source, it’s not unusual for us to jump into the source and create an issue with a proposal on how to solve it already. At least, that’s the dream.

On top of that, being open-source allows you and your team to self-host, giving you that extra layer of privacy and control, or at least a more cost-effective solution if you have the time and skills to DYI it all.

When the cards are played right, and the team is able to afford the long-term benefits, commercial open-source is a win-win strategy.

Talking about the extensibility of open-source, Penpot has the PenpotHub the home for open-source templates and the newly released plugin gallery. So now, if there’s a functionality missing, you don’t need to jump into the code-base straightaway — you can create a plugin to achieve what you need. And you can even serve it from localhost!

Creating Penpot Plugins

When it comes to the plugins, creating one is extremely ergonomic. First, there are already set templates for a few frameworks, and I created one for SolidJS in this PR — the power of open-source!

When using Vite, plugins are Single-Page Applications; if you have ever built a Hello World app with Vite, you have what it takes to create a plugin. On top of that, the Penpot team has a few packages that can give you a headstart in the process:

npm install @penpot/plugin-styles

That will allow you to import with a CSS loader or a CSS import from @penpot/plugin-styles/styles.css. The JavaScript API is available through the window object, but if your plugin is in TypeScript, you need to teach it:

npm add -D @penpot/plugin-types

With those types in your node_modules, you can pop-up the tsconfig.json and add the types to the compilerOptions.

{
  "compilerOptions": {
    "types": ["@penpot/plugin-types"]
  }
}

And there you are, now, the Language Service Provider in your editor and the TypeScript Compiler will accept that penpot is a valid namespace, and you’ll have auto-completion for the Penpot APIs throughout your entire project. For example, defining your plugin will look like the following:

penpot.ui.open("Your Plugin Name", "", {
  width: 500,
  height: 600
})

The last step is to define a plugin manifest in a manifest.json file and make sure it’s in the outpot directory from Vite. The manifest will indicate where each asset is and what permissions your plugin requires to work:

{
  "name": "Your Plugin Name",
  "description": "A Super plugin that will win Penpot Plugin Contest",
  "code": "/plugin.js",
  "icon": "/icon.png",
  "permissions": [
    "content:read",
    "content:write",
    "library:read",
    "library:write",
    "user:read",
    "comment:read",
    "comment:write",
    "allow:downloads"
  ]
}

Once the initial setup is done, the communication between the Penpot API and the plugin interface is done with a bidirectional messaging system, not so different than what you’d do with a Web-Worker.

So, to send a message from your plugin to the Penpot API, you can do the following:

penpot.ui.sendMessage("Hello from my Plugin");

And to receive it back, you need to add an event listener to the window object (the top-level scope) of your plugin:

window.addEventListener("message", event => {
  console.log("Received from Pendpot::: ", event.data);
})

A quick performance tip: If you’re creating a more complex plugin with different views and perhaps even routes, you need to have a cleanup logic. Most frameworks provide decent ergonomics to do that; for example, React does it via their return statements.

useEffect(() => {
  function handleMessage(e) {
    console.log("Received from Pendpot::: ", event.data);
  }
  window.addEventListener('message', handleMessage);

  return () => window.removeEventListener('message', handleMessage);
}, []);

And Solid has onMount and onCleanup helpers for it:

onMount(() => {
  function handleMessage(e) {
    console.log("Received from Penpot::: ", event.data);
  }
  window.addEventListener('message', handleMessage);
})

onCleanup(() => {
  window.removeEventListener('message', handleMessage);
})

Or with the @solid-primitive/event-listener helper library, so it will be automatically disposed:

import { makeEventListener } from "@solid-primitives/event-listener";

function Component() {

  const clear = makeEventListener(window, "message", handleMessage);

  // ...
  return (<span>Hello!</span>)
}

In the official documentation, there’s a step-by-step guide that will walk you through the process of creating, testing, and publishing your plugin. It will even help you out.

So, what are you waiting for?

Well, maybe you’re waiting for a push of motivation. The Penpot team thought of that, which is why they’re starting a Plugin Contest!

For this contest, they want a fully functional plugin; it must be open-source and include comprehensive documentation. Detailing its features, installation, and usage. The first prize is US$ 1000, and the criteria are innovation, functionality, usability, performance, and code quality. The contest will run from November 15th to December 15th.

If you decide to build a plugin, I’d love to know what you’re building and what stack you chose. Please let me know in the comments below or on BlueSky!

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional.

But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right.

Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. What goes into running a successful BTL campaign? And where do you begin?

To help you start, I dug into BTL marketing: the history, its relationship with other marketing tactics, and best practices from experts. Here’s what I found.

Table of Contents

• What is below the line marketing?
• Above the Line vs. Below the Line Marketing
• How to Make Below the Line Marketing Work for You
• Below the Line Marketing Examples
• Below the Line Marketing Best Practices

What is below the line marketing?

Great question! Answering “What is BTL marketing?” is surprisingly tough.

First, let’s look at history. Below the line marketing got its start in the 1950s.

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. “Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. Everything else fell below the line.

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. BTL campaigns often run on shorter operational timelines.

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals.

For our purposes, BTL marketing tactics will include:

• Direct mail
• Email marketing
• Trade shows and events
• Location-specific promotions
• Targeted online outreach

While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. So long as it’s highly targeted, personalized, and time-bound, you could make a case to include physical and digital marketing tactics.

Above the Line vs. Below the Line Marketing

Speaking of the internet, digital marketing has blurred the lines between above the line (ATL) and BTL marketing. Yet, whether it happens in cyberspace or physical space, we need distinction between both operations. For our discussion, let’s say:

• ATL marketing involves broad campaigns aimed at wide audiences.
• BTL marketing involves targeted campaigns aimed at specific segments of your target audience.

The elements of targeting and personalization make the difference. Instead of billboards nationwide, it’s mailers sent to a dozen neighborhoods. BTL brings a clear focus to connecting with an audience subgroup and convincing them to buy.

This targeting shrinks a campaign’s size and scale, so BTL actions typically cost less than their ATL counterparts.

What do ATL and BTL marketing look like in practice?

To answer this question, I went to Sara Croft. Croft is the CEO of Five Four Partners, a growth agency that helps companies launch and scale. Many of her early-stage startup clients use below the line marketing tactics.

She positions the ATL/BTL divide with her clients like this: “Let’s take a LinkedIn ad campaign example,” Croft said. “A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion. For an early-stage company, this wastes time. While brand building is important, startups need customers — now.

“For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. “It’s a lower barrier to entry for the audience to sign up to attend a webinar versus signing up for a demo of a potentially six-figure product purchase. The webinar educates the audience further and helps qualify and disqualify prospects. The results are tangible, measurable, and actionable.”

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each:

• ATL marketing is great for companies wanting to increase brand awareness and reach. If your metrics are more top-of-funnel-focused, you’ll do well with ATL tactics.
• BTL marketing is for specific audiences and supports bottom-of-funnel-related metrics. If your goal is to convince and convert, BTL is the way to go.

Or, as Croft puts it, “ATL marketing makes the prospect aware of a pain and its solution, but BTL marketing helps them know what to do about it.”

How to Make Below the Line Marketing Work for You

Whether you’re running marketing for an early-stage startup or a multibillion-dollar conglomerate, BTL marketing can offer many opportunities to convert your target audience. But it can be daunting to start.

When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H):

• Who?
• What?
• Where?
• When?
• Why?
• How?

With these questions in mind, let’s see how you can build and execute your plan. For our purposes, I’ll also share details from BTL donor relations campaigns I’ve run to tie these concepts to concrete outcomes.

1. Define your target segments.

Who are you talking to? Because of BTL’s tighter targeting, you need to get detailed with your target segments. The more information you have on your potential buyers, the better.

In past campaigns, I’ve built donor outreach lists based on demographic and psychographic data gathered through various sources:

• Age
• Location
• Disposable income
• Engagement with other content
• Previous interest (e.g., volunteered at an organizational event, visited a physical location)
• Previous giving data (if available)

These data points helped me build the vision for my ideal buyer.

2. Customize and personalize messaging.

Once you know who you’re talking to, you must understand why you’re reaching out and what you want them to know. I’ve seen marketing teams run with generic copy from other campaigns and call it a day. That’s a surefire way to waste your and your buyers’ time and resources.

Through market research and past interactions, you can build a nuanced understanding of your messaging. What clicks with prospects? What makes people’s eyes light up in interest? What scares them away?

At this stage, practice articulating your messaging with draft copy. I find it helpful to lay out an internal brief containing:

• Core messaging
• 3-5 key points I want buyers to remember
• Purpose statement (Why am I reaching out to you?)
• 30-second elevator pitch copy (What am I trying to say?)
• Draft copy for short-form and long-form content

Great writing comes from great thinking. Use this internal brief model to organize your thoughts and state your case.

3. Pick the right channels.

You’ve chosen your segments and crafted a compelling message. Now, where will you find your buyers? When will you reach out? And how will you do it?

BTL marketing campaigns survive on nitty-gritty details. From your research and experience, you should know where your buyers spend their time.

Coupled with clear messaging, you can choose the right delivery channels:

• Direct mail
• Email marketing
• In-person experiences

My donor base loved receiving letters in the mail. They tended to be older and were more apt to respond and convert by mailing back a check instead of completing a digital donation form.

So, my organization would send a letter every two months to over 1,200 donors or prospects. The copy would be ghostwritten as a board member, program manager, or even program beneficiary. We’d tell donors about their gift’s impact and invite them to renew or upgrade.

While we offered multiple engagement channels (e.g., “Find us on Facebook” or an online donation link), that letter converted and upgraded more donors than any other tactic.

Pro tip: I wouldn’t use generative AI to write full drafts. But, AI tools can help you include personalized information from your CRM to humanize copy.

For instance, calling out a donor’s last volunteer interaction at the annual holiday festival helps you connect more meaningfully. AI can scale those small insertions across hundreds or thousands of letters.

I knew my donor base inside and out, which helped me run successful BTL campaigns. With all these pieces in place, you can start running your campaign.

4. Measure and analyze results.

As you execute your plan, check your progress often. Pay close attention to how your BTL campaign fits within your overall marketing strategy’s goals. Know which metrics matter to your organization, and use those metrics to track your campaign’s outcomes.

For instance, my donor management role’s goals included:

1. Establishing new giving relationships with prospects.
2. Reactivating lapsed givers.
3. Upgrading gift amounts for current donors.

Every letter in my direct mail campaign focused on meeting one of these goals. I’d then check the response and conversion rate on those letters to learn what worked, what didn’t, and how I could improve for the next batch.

Remember to gather quantitative and qualitative data, too. Post-action surveys can deliver extra intel on your audience and core messaging. Prospects might not respond to your initial BTL action.

But, offer them a chance to win a $500 gift card if they complete a survey telling you what you did wrong? That’ll start conversations.

5. Tinker and retry.

You won’t always get it right the first time. In fact, it’ll probably take around eight touchpoints to move a prospect. Use your data to tinker with previous stages and try again.

Like any good scientific experiment, don’t alter too many dependent variables at once. You want to track what you’ve changed so you can replicate winning outcomes. Try altering one segmentation criterion (e.g., shift the age group) or channel choice, and rerun your experiment.

Croft relayed that this is one of BTL’s greatest benefits. “BTL marketing helps you identify what to scale,” she said. “When you start with more targeted marketing, you can better understand the campaign's ROI.”

Below the Line Marketing Examples

You can spot BTL marketing throughout your daily life. Let’s focus on two examples from my life — and how these companies converted me.

Example 1: Email Marketing to My Canine Friend

Email is a popular channel that is overwhelming users. These days, your buyers probably never open your email: 79% of consumers delete branded emails at least half of the time.

And even when they open it, consumers spend an average of nine seconds before deciding to buy or trash it.

Your email should inform, engage, and convert in nine seconds. That’s a tall order for any marketing team.

BarkBox did that to me. I have a dog, and she’s classified as a “Super Chewer.” She loves gnawing on tasty treats and tough toys. BarkBox knows this and sends me highly targeted, personalized emails.

They put my dog’s name in the title and waste no time in presenting the offer. The email contains their Super Chewer lineup for the holiday box, so I know exactly what I’m getting. And BarkBox offers a clear CTA to convert me in seconds. Guess who will chew on their Rudolph-themed toy this holiday season?

Pro tip: If you’re struggling to use email successfully, our comprehensive email marketing guide can help you begin.

Example 2: Direct Mail Gift Boxes to Upgrade My Subscription

Receiving a physical item still means something to people. Research from gifting platform Sendoso found that 83% of recipients feel closer to a company after receiving a physical gift.

But that gift has to mean something: Business.com research found that 54% of professionals have received a gift so bad that they immediately threw it away.

You need to know exactly what your buyer wants and reinforce that sentiment with your gift selection.

For instance, I’ve been using and evangelizing an AI presentation generation tool called Gamma for over a year. As a reward for my support and advocacy, they asked me my shirt size and sent me a swag box.

Inside, I received a properly-sized branded hoodie, a water bottle, and a personalized note. Gamma sent me useful, meaningful items. While this box celebrated our relationship, it also nudged me toward upgrading my subscription.

I did exactly that. And I’ve been more apt to share the tool with my marketing friends.

There’s a higher upfront cost to this tactic — and a higher cost for failure if you don’t know your audience. But in the right hands and with the right people, direct mail can deliver big conversion numbers.

Below the Line Marketing Best Practices

We’ve covered a lot about BTL marketing so far, but before you begin your next campaign, let’s review a few final (yet vital) best practices.

Do your research.

Successful BTL marketing means knowing your target audience intimately. There’s no shortcut to this process. Your goal should be to reach the right people, in the right place, at the right time, with the right message.

Audience research helps you achieve that objective. Deep research lets you segment an audience across several axes:

• Demographics like age, gender, and income.
• Purchase intent like people searching for “best college laptop to buy.”
• Lifestyle, including attitudes, opinions, and interests.

A vast amount of quantitative and qualitative data is at your disposal to help you segment appropriately. Explore target audience research tools and techniques to get the good stuff.

Secure relevant permissions.

BTL marketing is exciting, but pause to consider any legal and ethical implications. Did your direct mail recipient consent to a gift box? Are you following CAN-SPAM regulations with your targeted email outreach?

Because BTL tactics typically need personal data, review your data security and privacy requirements before launching campaigns. Tell people how you plan to use their data and what value exchange they can expect. It pays to be upfront about your intentions and let people opt out easily.

You can even turn permission gathering into a touchpoint. For example, let gift box recipients pick the swag they actually want. You gather their consent while letting them take part. Plus, they’ll be extra excited when their hand-chosen package arrives.

Integrate BTL into your overall marketing strategy.

This tip might seem self-explanatory. But I’ve seen teams try to execute BTL tactics without understanding how other marketing actions and ATL tactics affect their audiences’ brand perception and intent.

For example, you can build an incredible booth experience at your industry’s largest trade show. But if nobody knows you’re there or what to expect (i.e., content you share in an above the line press release and media outreach campaign), you’ll miss out on significant foot traffic and coverage.

Effective BTL actions require you to understand marketing’s influence across your organization. Marketing and communications, sales, customer success — engage anyone involved in achieving marketing’s strategic outcomes.

Also, plan comprehensively to ensure everyone agrees and is tracking the same outcomes. For instance, use HubSpot’s email marketing planning template to help you plan, calendar, and optimize your BTL email marketing campaign. Share this document with all stakeholders to keep everyone on track.

BTL Marketing Matters More in Busy Digital Worlds

My review of BTL marketing left me thinking we need more marketing like it. Generalized brand building has a vital place in our marketing toolkits.

I don’t think we’ll have a world where you’ll never run ads or buy billboard space.

But, amid the noise around scaling marketing and deploying AI and similar technologies, there’s something refreshing about true personalization. About something meant for me.

That’s why I opened those ten percent of emails with:

• Offers tailored to my needs.
• Simple and clear calls-to-action.
• Delivery at the right place and time.

In a busier world, help your customers feel seen and heard. BTL marketing done well can help you deliver on that feeling while also driving stronger marketing outcomes.

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways.

AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.

In a recent Marketing Against the Grain episode, Kieran and I discuss common challenges teams face when using AI image tools, practical use cases for maximum performance, and best practices for integrating AI imagery into your workflow.

Three Key Challenges of AI-Generated Image Adoption

AI image generation holds massive potential — but its adoption isn’t without hurdles. In particular, three challenges preventing widespread use that Kieran and I often see are:

1. Hesitation due to privacy and security concerns.

Employees hesitate to engage with AI tools, often due to concerns around privacy, data security, and AI’s current limitations. Many also feel that AI might not yet be “good enough” for their needs.

Addressing these concerns starts with clear communication about AI’s strengths and limitations. When teams understand where AI can add value — and where it can’t — they’re more likely to engage with it in a realistic way.

2. Misaligned expectations.

Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision. As Kieran pointed out, employees sometimes treat AI as a “magic box,” which can set them up for disappointment.

By managing expectations and educating teams on how AI works best, marketers can shift focus toward the achievable, practical uses that make an impact.

3. A need for guardrails.

With such broad potential, many people struggle to find the right applications for AI. As Kieran highlighted during the show, a defined, structured approach — like having clear AI prompts or targeted use cases — helps ease adoption by giving employees a clearer sense of purpose.

Similarly, using guided prompts or simplified interfaces for specific tasks can make it easier for teams to explore AI without feeling overwhelmed.

Three AI-Generated Image Use Cases in Marketing

Despite these challenges, AI image tools can have a strong impact when applied to targeted use cases. In our experience, AI-generated imagery tools can be used to:

1. Boost ad performance.

In my opinion, one of the most effective applications of AI-generated imagery is creating tailored ad variations. Custom images that closely align with specific ad copy help marketers deliver a more personalized experience across different platforms.

In our tests at HubSpot, we’ve seen that this approach significantly boosts conversions, making it an invaluable tool for efficiently scaling our ad campaigns.

2. Increase email engagement.

AI can also increase engagement in email marketing by generating unique images tailored to each message.

Combined with AI-generated text, these visuals create a curated and relevant experience for readers, adding a layer of personalization that keeps content fresh and increases the chance of connecting with audiences in a deeper, more memorable way.

This approach works particularly well when you need to create distinct visuals for different segments or campaigns at scale.

3. Save time on editing.

AI is equally valuable for image editing, helping marketers quickly adjust visuals to fit different audience needs.

For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features.

This tactic allows brands to deliver a more personalized visual experience without the time and effort required for manual edits, making it a powerful option for scalable, audience-specific content.

Best Practices for AI Image Implementation

Maximizing the value of AI-generated images means knowing where and how to use them. These pointers will keep your approach practical and results-focused.

✔ Define clear use cases. Since AI can be overwhelming, define specific applications (like customer support or ad variations) where it’s most likely to succeed, rather than trying to apply it universally.

✔ Focus on volume over perfection. AI excels at creating multiple variations rather than single “perfect” images. If you need one flawless image, stick with traditional methods.

✔ Educate teams on AI’s strengths and limits. To improve adoption, set clear expectations and provide guidance on where AI is most beneficial, which can help address resistance due to privacy and reliability concerns.

✔ Keep it authentic. Avoid using AI-generated images to represent real people or customers, as this could damage trust. Save AI imagery for conceptual or product-focused visuals.

To learn more about how marketing leaders can integrate AI-generated imagery into their teams and workflows, check out the full episode of Marketing Against the Grain.

This blog series is in partnership with Marketing Against the Grain, the video podcast. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

For programmers who do not like to use IDEs, it may not be convenient to find specific strings in files of a specified type. Using standard grep is an option, but specifying file types can be quite cumbersome. We can solve this with a small script. First, use find to list the filenames we need to search for, each on a new line, and save them in a text file:

find -iname *.v > /tmp/1.txt
find -iname *.vhd >> /tmp/1.txt

And here's the script:

#!/usr/bin/lua

file = io.open(arg[1], "r")
good=0
files=""

for line in file:lines() do
    cmd=string.format("grep %s '%s' ", arg[2], line)
    reti=os.execute(cmd)
    if(reti)then
        print(string.format("Good %s", line))
        good=good+1
        files=files .. line .. "\n"
    else
        print(string.format("Bad %s, found=%d", line, good))
    end
end

print(string.format("Found %d files: ", good))
print(files)
file:close()

The advantage is that if there are many files, you can see the search results dynamically without having to wait for a long time.

~/f.lua /tmp/1.txt i_tcp_en

Found 7 files: 
./header_gen/source/header_100ge_gen.v
./header_gen/source/header_100ge_gen_debug.v
./header_gen/source/header_100ge_gen_tcp_flooding_1.v
./header_gen/source/header_100ge_gen_tcp_flooding_10.v
./header_gen/source/header_100ge_gen_tcp_flooding_32.v
./payload_gen/source/payload_100ge_gen_v1.v
./tx_top/source/tx_100ge_top.v

Resume design can be a funny thing. Where’s the line between too little color and too much? We’re featuring 20+ resume color schemes (with stunning examples) to help give you some ideas.

I believe it is a balance between showing off your personality and design style about the job you are applying for. So, you might have a couple of resume designs, depending on who you are sending them to.

Another factor is printing. Are you going with a design that requires professional printing or are you doing it yourself? Think about all these things as you peruse these stylish resume color schemes for inspiration. (Note: Mixes are provided in HEX, but if you plan to print, make sure to use CMYK color.)

Mint Green

This color scheme is a great choice for creating resumes that stand out from the crowd. The bright mint green is a color that easily pops and works more effectively for accents to bring attention to specific sections of the resume design. Consider pairing this color with darker colors to get the most out of this color scheme.

Fun Blue

Fun Blue is a beautiful color that not only creates a soothing vibe across the entire design but also makes it look more professional and creative at the same time. When combined with lighter colors, it will help you convey a sense of individuality through the entire design to highlight your personality and experience.

Orange, Brown, and Pink Gray

This is a different style of color scheme that may not work for every resume. It’s more of an eccentric color palette that’s more appropriate for professionals in creative industries. The goal here is to create a color scheme that’s easy on the eyes but also stands out. The orange color does an impressive job as an accent color to highlight the key elements while the brown and pink gray create a beautiful canvas for the design.

Dark Salmon

This color works perfectly as an accent color to bring more attention to your resume. As you can see in this example, it can be used with both light and dark backgrounds as well. The dark salmon color is also associated with creativity so it will be a great choice for resumes related to creative professionals, freelancers, and designers.

Bright Yellow

For creating resumes for graphic designers, marketers, writers, and UX designers, there’s no better color scheme than this one. The bright yellow is often the go-to choice for accents and it works beautifully with both black and white to create attractive and distinctive looks, especially for business and professional document designs.

Magenta and Indigo

Artists, fashion designers, and other creative professionals will find this color scheme right up their alley. The magenta and indigo color combination is not the most common color palette you see every day, but that’s also the point of this color scheme. It’s all about creating a look that makes your resume different and unique.

Cumin and Apricot

A simple yet uncommon color scheme for making a bold statement. The attractive Cumin color combined with the Apricot helps create a charming vibe for resumes. This color scheme will also work the other way around by switching the accent and background colors. It’s perfect for any creative resume color scheme.

Purple and Light Violet

If you want to create a modern resume design with an unconventional look, this color scheme will help achieve that goal. While the light violet and the purple colors work great for this example resume design, we think it would look even better if you were to use a white or a lighter background color.

Dirt Brown and Elephant Blue

The Dirt Brown is a color we rarely see these days but it was quite refreshing to see it being used in a resume design. In this example, a shade of Dirt Brown is used as a stylistic choice to give this design a unique identity while the beautiful Elephant Blue takes center stage as the accent color.

Peacock Blue

This color scheme is all about creating a professional and creative vibe for resumes. The Peacock Blue is a color often associated with business and professionalism. And it brings a certain commanding look to this example resume design as well. The classic look of this color scheme will never fail to impress.

Deep Purple and Gold

If you like a high color, high design style a purple and gold resume color scheme might be perfect for you. This color combination has a regal feel and with tints and tones on the darker hue, you can play up color combinations. Just remember to use a thick typeface so the reverse text is easy to read.

Pastel Blue and Green

Pastels can be a nice color option for a resume because light backgrounds are designed for reading. This pairing with pastel blue and green is somewhat neutral but interesting. You get the opportunity to use a lot of color without an overwhelming or overly designed resume.

Bright Blue and Charcoal

Bright blue is one of those colors that always look great. It’s harmonious and goes well with almost everything and provides a bright boost for your career information. Pair it with charcoal for a resume with a color that’s classic and modern without feeling overwhelming.

Green with Mod Accents

On the other end of the spectrum is bright green with fun and funky mod color accents – here are preach and a golden yellow – to show a little extra personality with a resume color scheme. The way to make color like this work is to use it for a header or footer and keep the rest of the color scheme fairly simple for the content of your resume design.

Rust Accents

If you are planning to use color, the classic option is to pick a single accent color and stick to black for the rest of the resume design. Here, the rest bars and accents keep the design looking fresh but without overwhelming people with color. Another bonus? The color choices have enough contrast so that if they are printed – even on a black-and-white printer – everything will remain clear, clean, and readable.

Blue and Yellow

A blue and yellow resume color scheme has just the right modern feel. It’s creative and interesting without being too flashy or in-your-face. Pairing this color scheme with more creative design elements in the resume adds that extra element of pizazz. Just remember that a color scheme or style like this can get busy and crows the design, so it’s best for a cover page, resumes in creative industries, or those with not a lot of content.

Ivory and Charcoal

A beige resume color scheme is anything but boring. The colors offer a soft palette that puts focus on the content of the resume. The ivory color mimics a thing of the past – buying linen paper to print a resume. You can do that with charcoal-only printing or mimic the entire effect with a PDF.

Classic Blue and Black

A classic blue resume color palette always works. What’s nice about this option is that blue can be used as mostly an accent color, so you can show some creativity but maintain a highly readable resume. When using a classic blue, stick to a classic palette all the way around with black text or accompanying accents.

Bold Brights

If you want your resume to stand out, consider a bold bright color palette for header and footer elements. Stick to traditional black for text, though. The bold color palette is trendy; just make sure to invest in quality printing so it looks great in real life.

Sorbet Hues

The fun “sorbet hues” of this resume design are soothing and peaceful. The minty green and burst of orange provide a nice backdrop with additional tints for even more variation. What’s exceptionally nice about this color combination is that it doesn’t have a distinctly masculine or feminine feel.

Black and White

Black and white color schemes are a classic choice for resume design and one that never goes out of style. A black-and-white color scheme forces you to design with other elements such as typography or graphic divots. What’s nice about black and white is you can send off a PDF and know it will print as intended for the person on the other end.

Bright Blue Monotone

A monotone color scheme is classic and sophisticated. But this design does require professional printing with high color and a full bleed. The bright blue adds a modern touch to a color that’s been a resume staple for decades.

Almost Black and Yellow

Yellow resume accents are a big trend in color. To avoid a bumblebee or too childish feel, pair bright yellow with an almost black/deep gray. That has a more sophisticated and less harsh feel while communicating a bright, happy mood. (Just what you want a hiring manager to have when they see your resume.)

Dark Green and Gray

This dark green and gray resume color scheme with rusty red accents are stunning. The color overlay on images helps tie everything together. The highly visual style could get challenging if you have a lot to include but makes a great simple starter resume. You could also take this palette and use it without images for equally high impact.

Black and Gold

A black and gold resume color palette just seems to ooze sophistication. When using a color pair such as this, streamline other effects with a minimal style that lets your credentials show off.

Pale Purple and Gray

While this color pair does have a softer, more feminine feel, it’s elegant and easy to read. Used in the manner of the example above, the colors serve as a backdrop for a white content area. (Nothing is easier to read.)

Black and Red

You can never go wrong with classic black and red (and even a little gray) for your resume. This color scheme is designed for readability and uses color to create a distinct hierarchy with 60% black for some of the text and red design accents throughout. ¬

Navy and Mint

Navy and mint provide a modern resume color option that has a fairly neutral feel. The example above uses mint accents for a fun little color fade that’s easy to implement.

Modern Maroon

A resume color scheme does not need a lot of options to be effective. Pick one bold color, such as maroon, and pair it with black and white text. It’s modern and striking.

Sage Green and Black

You can apply the same concept with a softer hue, such as sage green. Use black accents for high contrast or consider 60% black for a more subtle feel.

Yellow and Coral

Want to make a big impression with your resume colors? Try this combo of yellows and coral for high-impact color that demands attention. The key here is printing. Don’t skimp on quality if you want this resume to stand out.

Mossy Green and Black

Mossy green and black create a nice color pair for a resume that has a classic feel but with just enough color to be rather stylish. Experiment with the green color to get just the right complement for you.

Steel Blue and Soft Gray

It’s hard to beat the combination of steel blue and soft gray for a resume. It’s classy and elegant. The colors are fairly neutral but not plain. You could also consider a third color accent, but this duo stands on its own.

Emerald Green and Yellow

If you are looking for a bold resume color option, this is it. Emerald green and yellow provide a striking color scheme that’s fun and visually interesting.

Earthy Browns

An earthy brown color scheme is a nice option if you are looking for a stylish neutral palette that isn’t gray or blue. Opt for rich browns so that the overall feel doesn’t get drab. This color scheme works great with photos, too.

Berry Ombre

While the berry tones in this color scheme might be too stylish for some, it’s a concept you can apply to other colors. The ombre/fade coloring does create a modern feel that adds emphasis to specific resume content.

Blue Gradient

Pick two blues and create a gradient that adds a super trendy look to your resume design. (Gradients are big right now and can show that you are on top of design trends.) And you don’t even really have to use blue here, but this color combo is rather stunning.

Deep Teal and Ivory

Deep teal and ivory create a modern, yet classic, color scheme for any resume style. You can replicate this design digitally or by buying ivory resume paper and only printing the color sections. What’s nice about this color combination is the element of contrast and the fresh feel of the color options, which are a nice spin on the expected blue and white.

Neutral and White

With simple neutral color accents on a white background, this resume color option highlights your experience and content without getting in the way. Use it like the featured template with images or let it stand on its own for an elegant, timeless style with just a hint of color.

Classic Grays

Sometimes a simple gray style is just what you need. What’s nice about this resume color scheme is that it uses light and dark grays to create a visual flow throughout the design. And it’s amazingly easy to read.

Bold Bright Duo

This bold and bright color duo has a feminine feel that’s striking and attention-getting. While it looks amazing, this can be a risky choice depending on the industry. Go with a design like this for more creative fields. Also, make sure to take special care with typography and contrast so the color doesn’t hurt readability.

I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written.

However, I’ve found that it’s a lot easier to think of SEO as the bookends of your blog. It can inform what you should write and optimize it when you’re done.

In fact, whenever I’ve consulted SEO marketing software before writing a blog, it’s given me insight into what questions my audience is asking, how I can simplify things, and what kind of outline I should follow.

SEO content writing doesn’t need to be boring or feel like it was written by a robot, either.

Read further to get tips on how to incorporate SEO in your blog writing while still creating interesting, useful content.

Table of Contents

• Tips on How To Incorporate SEO in Your Writing
• Why is SEO content writing important?
• The Basics of SEO Content Writing

Why is SEO content writing important?

Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your content — and your brand — seem less credible and authoritative.

A 2024 First Page Sage study found that the clickthrough rate for websites in position one on the SERP is 39.8%. This number drops drastically to 18.7% for websites in position two and then to 1.6% for websites in position 10. When you get to page two of Google, that number sinks even lower.

This means that if your website is not on the first page, there’s only a small chance consumers will find your website organically. Fewer visits to your site mean fewer opportunities to generate leads and, ultimately, revenue.

Your next best option is investing in advertising to get those users to your site. But that costs money, and if you’re on a tight budget, why not invest time in SEO writing? It’s free and will likely bring you traffic for much longer than a campaign would.

SEO also addresses the top five issues marketers currently face (see below). By doing sufficient SEO research, you can generate new blog ideas, increase engagement, attract traffic, reach your audience, and generate leads.

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The Basics of SEO Content Writing

When getting started with SEO content writing, it’s important to understand the basics. Here are some fundamental principles to follow when incorporating SEO into your writing.

Keyword Optimization

Keyword optimization is all about strategically using relevant keywords and phrases in your content to boost its visibility and ranking.

This aspect of SEO is super important because it helps search engines better understand your content, thereby increasing the chances of it appearing in relevant search queries and attracting organic traffic.

To select the best keywords, you’ll need to research and identify what exactly your target audience is looking for and align it with your content’s topic. Finding the right balance between incorporating keywords in a way that makes sense to readers and satisfies search engine algorithms is key.

I’ll go more in-depth about how to find keywords and how to disperse them throughout your content in the tips section.

User Intent

User intent refers to the motivation or purpose behind a user's search query. It’s about figuring out what they really want to discover when typing something into a search engine.

There are generally four types of user intent:

• Informational intent describes people seeking information or answers to questions. These users are looking for definitions, explanations, how-to guides, or research materials.
• Navigational intent is when a user searches for a specific website or brand. They already know what they want to find and are using a search engine to navigate to a particular webpage.
• Transactional intent describes a user who’s ready to take action, like making a purchase, subscribing to a service, or booking an appointment.
• Commercial intent describes somebody researching products or services with the intent to buy something later. They are comparing products, reading reviews, and looking for the best deals before making a decision.

By understanding user intent, you can create content that aligns with what people are looking for and boost your chances of appearing in search results. Each industry and niche also changes your user intent.

For example, SEO for lawyers will be very different compared to SEO for marketers. It's all about giving people what they need and providing a good search experience.

Readability

Writing for SEO isn’t just about what you write. It’s also about how you write. It isn’t enough to simply drop some keywords into your blog posts and call it a day. You also need to consider your readers’ experience.

This is where readability comes in.

Readability is all about striking the right balance between optimizing for search engines and ensuring that your content is enjoyable and valuable to human readers.

In addition to optimizing your content with keywords and internal links, you’ll want to focus on user experience. Write in a way that’s reader-friendly, using clear and concise language and avoiding jargon. You’ll also want to use headings and make your content more scannable (more on that below).

When writing and editing your content, ask yourself: Is this easy to understand? Does this have a logical flow? Is this engaging? If the answer to any of these questions is “no,” you may need to make some changes.

Historical Optimization

Every SEO writer knows that an evergreen blog post will never be completely finished, even after publication. Thanks to algorithm updates and competitors targeting the same keywords, search results are always changing.

That’s why it’s important to have a content update strategy that ensures your older web content is fresh and relevant in search engine rankings. This practice is called historical optimization.

To figure out which blog posts you need to update, assess your older content by conducting a content audit to find underperforming or outdated pieces. Then, determine how to improve the piece.

This usually involves refreshing the content by adding new information, removing outdated information, optimizing keywords, and improving formatting and readability.

1. Start with keyword research.

Google processes an estimated 95,000 search queries a second. Staggering, right?

If you want to cut through SERP clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching for. Otherwise, how else will they find your content and website?

Start with a keyword research tool. Sites like SE Ranking, Ahrefs, and Google Keyword Planner give you details on what users are searching for and how popular those queries are.

For an inside look into how Ahrefs can aid in your SEO keyword research and beyond, check out our case study and exclusive interview here.

Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing. The opposite is true for rising trends.

If you’re ever running low on keyword ideas, get inspiration from your competition. Use competitive intelligence tools to see what keywords their domains currently rank for. If these keywords are relevant to your business, consider using them too.

However, keep in mind that the most obvious keywords don’t always align with your strategy. Additionally, your focus keywords will evolve as trends shift, terminology changes, or your product/service line grows.

Be sure to conduct keyword research periodically to ensure you’re still focusing on the right keywords for your target audience and not missing out on vital ranking opportunities.

2. Use headings to your benefit.

Headers help Google’s web crawlers understand your blog post and the sections within it.

Think of the crawlers as readers who are skimming your blog. They want an overview of what your article will cover. That’s your H1. Your H2s, H3s, and H4s break down the subtopics within the piece.

So, your subheaders should reflect the content in the body and include high-intent keywords. When you use the right keywords, meaning the ones your target audience is using, you have a much higher chance of ranking on the SERP.

3. Optimize your content for featured snippets.

Featured snippets on Google are the most direct answers to search queries. For instance, if I were to search, “How do you write a blog post?” Google might use a featured snippet to show the best answer.

To earn a featured snippet on Google, you'll need to answer the question thoroughly and succinctly.

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For instance, if the search term is “How to screenshot on Mac,” you can put “How to Take a Screenshot on a MacBook Computer” as your H1 or H2, followed by the steps in a numbered or bulleted list.

Once you’ve done that, be sure to include part of the question in your answer. Using the example above, you would start the paragraph with the following: “To take a screenshot on your MacBook, here are the steps…”

Additionally, start each sentence with an actionable verb, like “click” and “select.”

If the keyword requires a definition, write an answer that’s no more than 58 words to increase your chances of capturing a featured snippet.

4. Write for humans, not search engines.

“If an AI can write it, an AI can serve it to users instead of a link,” writes Search Engine Journal senior editor Ben Steele, a contributor to HubSpot’s 2024 State of Marketing Report.

Your target audience needs a reason to click on your content. And with all these SEO guidelines, it’s easy to forget that if you’re on Google, you’re looking for an answer.

The best way to improve your chances of ranking is by writing high-quality blog posts. Steele predicts an “increased demand for verifiably human content about deeper and more complex content.”

What does that look like? Thorough answers, scannable sections, organized subheaders, and visual aids.

Keep your buyer personas, their motivations, challenges, and interests in mind. It’s also important to choose topics that will resonate with your potential customers and address their pain points.

While some SEO tools can help on the technical side of your site, you can also opt to use content writing SEO tools to help you write correct, concise, and human-friendly content that will rank well and engage readers.

These types of tools include standalone SEO- and keyword-research tools (like Google Search Console and Ahrefs) as well as AI editors and writing assistants (like HubSpot’s Content Hub).

There are also tools that measure content engagement, allowing you to see how long people spend on a page, whether or not they visit multiple pages, or how far people are scrolling down your site.

Pro tip: Writing can be difficult when juggling all of these variables. One way to simplify the process is to organize your main thoughts or big ideas. Then, use them as a prompt for an AI tool, like HubSpot’s free AI blog writer.

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As with any AI content generator, you’ll want to go through the draft and add your own experience and expertise, which will make it fun for humans to read.

5. Optimize your title.

Even with a great, SEO-friendly post body, a bad headline could hurt you in the SERP.

To title your post with SEO in mind, write something compelling that includes your main keyword. Here are a few tips:

• Incorporate numbers. (“5 Ways to Rock a Matte Lipstick.”)
• Include your offer in the title. (“How to Write a Cover Letter [+ Free Template]”)
• Add a teaser. (“We Tried the New [Insert App Name] App: Here's What Happened”)

We’ve got more ideas on title optimization in this in-depth look at blog SEO.

6. Include keywords in your meta description.

Are you adding meta descriptions to your post? If your answer is “no,” then you‘re probably missing out on traffic. Let’s get into why they're important.

We‘ve talked about a couple of the ways a blog post can communicate with Google: subheaders, keywords, and snippets. However, that’s not an exhaustive list.

Meta descriptions are another area Google crawls to determine search rankings. Meta descriptions are the one- to three-sentence descriptions you'll find underneath the title of a result.

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Use meta descriptions to sum up what your post is about, and remember to:

• Keep it short.
• Use one to two keywords.
• Make it compelling. After all, there will be similar posts, so your description needs to stand above the rest.

Most content management systems (CMS) have meta description boxes built-in, so you likely won't have to look far to use the function. WordPress users may find this in the Yoast plug-in, which will guide you through the recommended word count.

HubSpot’s metadata description box in Content Hub is similar:

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7. Answer the questions no one else will

In his bestselling book “They Ask, You Answer,” content marketer Marcus Sheridan and INBOUND speaker explains that answering avoided questions is “an approach to communication, company culture, and the way we sell as a business.

“It starts with an obsession: ‘What is my customer thinking?’ And when I say ‘obsession,’ I really mean that. It extends past ‘What are they thinking?’ to ‘What are they searching, asking, feeling, and fearing?’ Some companies think they understand these questions, but the fact is most do not.”

These questions might be pricing, how much your product costs, industry tips or secrets — basically anything your industry is avoiding writing about. These questions are untapped SEO opportunities that you can take advantage of by answering them with great content.

I saw this in real time on a client’s website, which I helped build. The company didn’t want to discuss how much their service costs in case competitors decided to underbid them. I pushed the idea of a pricing calculator instead — to let people put in their information and what they’re looking for to get a price range.

Their quote requests skyrocketed. No competitor was willing to even give a price range on services, so my client generated SEO traffic to capture new leads.

Consider writing an entire blog that addresses a topic your industry doesn’t want customers to know about to see what kind of traffic you can generate.

8. Resist the urge to keyword-stuff.

The goal is to make your page fully optimized, not overbearing. Find natural fits for keyword additions, but don't force them to the point where your content is illegible.

For example, if your keywords are “account-based marketing,” “startups,” and “sales,” avoid a meta description like this: “Sales for account-based marketing startups.”

Instead, focus on one or two keywords to make the description more natural: “Are you looking for killer strategies to boost your account-based marketing game? Discover our research-backed techniques in this post.”

With this approach, you‘re still using keywords, but you’re not oversaturating the post. Remember, your goal is to solve for your audience. If your users have a poor reading experience, that will signal to Google that your post isn’t meeting their needs.

9. Link to high-authority websites.

As you build your blog post, don’t be afraid to link externally.

Linking to reputable websites not only offers blog readers additional reading material to expand their knowledge, but it also shows search engines that you’ve done your research.

Nothing strengthens a blog post like research-backed statistics from influential websites. Compelling stats help you build a more convincing and concrete argument that will help you gain trust from your readers.

10. Aim for longer, scannable posts.

In an age of short attention spans, you would think shorter blog posts are the way to go. But in fact, search engines like Google actually prefer longer, in-depth blog posts.

Think about it: the more content on the page, the more clues search engines have to figure out what your blog is about. At HubSpot, we’ve found that the ideal length can range from 1,200 to 2,400 words. If you’re unsure, use SERP competitors and user intent as your guides.

The downside to longer blogs is that they may overwhelm your readers. One way to combat that is by breaking down your content into bite-size, scannable chunks.

Bullet points are a great way to accomplish this, as they’re easily digestible and attention-grabbing, especially on mobile devices.

Turn a long-winded sentence into two and keep your paragraphs to no more than three sentences.

Pro tip: Need help fine-tuning? Check out Hubspot's AI Paragraph Rewriter tool for effortless refinement.

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11. Link to other posts on your site.

Linking to other pages or blog posts on your website helps search engines create an accurate sitemap. It also helps your audience discover more of your content and get to know you as a trustworthy, credible source of information.

On the user side, internal links to other valuable content keep readers on your site longer, reducing bounce rate and increasing your potential for a conversion. And isn’t that what it’s all about?

When linking to any pages on your website or even outside sources, use natural language for your anchor text. Avoid spammy or generic calls to action, such as “top-rated cheap laptops” or “click here.”

Instead, use descriptive keywords that give readers a sense of what they will find when they click the hyperlink, like “Download your SEO guide.”

Never force-feed links to your top web pages, featured products, or discounted items. Include links that enhance the points made in your posts and naturally tie in with the subject matter.

12. Avoid AI-generated blogs and content.

AI has come a long way, and that means more and more blogs are generating entire blogs written by artificial intelligence.

However, AI still can’t pass as human-written content — both humans and search engines are pretty good at spotting it. This means that AI-generated content is getting flagged by search engines and hurting your SEO.

Instead of having AI generate entire blogs for you, use AI as a tool to speed up your creation process and check for SEO. For example, you can have AI create an outline for you based on search engine results so you have a starting point for your writing.

AI tools like ChatGPT and Claude.ai can be useful; for instance, I just pasted the body of this blog post into Claude 3.5 Sonnet and asked it to identify missed SEO opportunities. Use our list of AI SEO tools to find more tools (and more use cases!).

Among its recommendations was to check for content freshness, making sure that I’m giving you the most recent statistics and tools:

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Keep in mind that tools like ChatGPT or Claude are working in a vacuum — that is, they don’t have the context needed to assess the risk of content cannibalization, as one example. As with anything AI, human oversight is still important.

HubSpot’s AI-powered content agent, Breeze, assists writers at the beginning of the writing process. It also helps with tasks like creating SEO-optimized landing pages that are designed to increase your conversion rate.

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13. Feature a FAQ section in your blog

Search engines reward content that gives them direct, easy-to-identify answers to frequently asked questions.

With AI Overviews triggering more frequently in Google searches, well-written FAQs may help push your content to the top of the SERP.

Remember, you want to answer concisely and optimize questions for SEO. Adding FAQ sections can also be an easy way to refresh an old blog and update it to improve SEO.

Get Started with SEO Writing

There are a lot of tips and tricks to optimize your blog for better SEO results.

Still, SEO can be overwhelming for a lot of content writers and small businesses because it’s more of a marathon than a sprint.

Consistently putting out helpful, authoritative blogs that are fully optimized is your best bet for making the first page.

Remember, SEO criteria are an ever-changing beast, so what works one year may not work the next.

Subscribe to HubSpot’s Marketing blog to get the latest information about what Google and other search engines require to make the first page.