The Blog Pros

Drew McLellan puts the chairs up on the tables, sweeps the floor, and closes off our season, and indeed the entire 24 ways project with a look back at what it’s meant to run this site as a site project, and what impact side projects can have on the work we do. Will the last one out turn off Christmas the lights?

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Fifteen years ago, on a bit of a whim, I decided it would be fun to have a Web Standards version of something like the Perl Advent calendar. A simple website with a new tip or trick each day leading the readers through December up until Christmas.

I emailed a bunch of friends that kept web design and development themed blogs (remember those?) suggesting the idea and asking if they’d like to contribute. My vision had been that each post would be a couple of paragraphs of information. A small nugget of an idea, or a tip, or a suggestion. What happened was something really amazing. I began to receive really insightful blog posts containing some of the most valuable writing I’d seen online all year.

Look at this piece from Ethan Marcotte on Centered Tabs with CSS, or this detailed piece on scripting block quotes from Jeremy Keith. I was blown away, and the scene was set.

Collaboration

What I hadn’t anticipated in 2005 was that this little side project would turn into a fixture of the industry calendar, would introduce me to a raft of field experts, and would have me working with an eclectic team of collaborators for fifteen long seasons.

And that last point is crucial. I’ve by no means produced this alone. Rachel Andrew has been a constant supporter in helping each year to see the light of day and producing our ebooks. After a couple of years, Brian Suda stepped in to help me plan and select authors. In 2008, I managed to persuade Tim Van Damme to replace my very basic site design with something altogether more fitting. In 2010, Anna Debenham came on board initially to help with the production of articles, but rapidly became a co-producer working with me on all aspects of the content. Owen Gregory joined up that same year to help with the proofing and editing of articles, and for many years did a fantastic job writing the home page article teasers, which are now but a shadow of their former selves.

Also in 2010, we produced a book in collaboration with Five Simple Steps and raising funds in the memory of Remy and Julie’s daughter, Tia Sharp.

In 2013, Paul Robert Lloyd stepped up to the plate to provide us with the design you see today, which not only subtly shifts colours between each day, but across the years as well. Compare the reds of 2005 to the purples of 2019, and the warm tones of a Day 1 to its correspondingly cool Day 24. It’s a terrific piece of work.

In 2014 we won a Net Award for Best Collaborative Project at a fancy ceremony in London. Many past authors were there, and as it was an aware for our collaborative efforts, we all posed with the glassware for photos.

Looking back, looking forward

But even I, Sea Captain Belly Button am not enough of a navel gazer to just be writing an article just about this website. As we draw our fifteenth and final year to a close, it’s important to reflect on what can be learned. Not from the articles (so much!) or from the folly of committing to a nightly publishing schedule for a month every year for fifteen years (don’t do it!) but from the value in starting something not because you have to, but just because you want to. From scratching an itch. From working with a friend just because you love spending time with them. Or for doing something because you see the opportunity for good.

As web designers and developers, we have the opportunity to turn the skills we use in our profession to so many different purposes. In doing so you never know what good might come from it.

Seeing the good

This week I asked around to find out what good others have seen from their side projects. Long time 24 ways contributor Simon Willison had this to say:

Basically every job I’ve ever had relates back to a side-project in some way

— Simon Willison (@simonw) December 17, 2019

Simon went onto explain how it was a website side project that got him his first job in tech. After that, his personal blog lead him to getting a job at Lawrence Journal-World where he created Django. On his honeymoon, Simon and his new wife (and 24 ways contributor) Natalie Downe created Lanyrd, and Simon’s more recent Datasette project landed him a JSK Fellowship at Stanford. That’s an impressive record of side projects, for sure.

Others had similar stories. My good friend Meri Williams is currently CTO of challenger bank Monzo, as well as being a trustee at Stonewall and Chair of The Lead Developer conference.

I got asked to write the book you tech reviewed off the back of a Meetup talk.

Chairing @TheLeadDev has led to me getting to hire & work with so many new brilliant people, as well as getting me multiple CTO gigs (both perm & interim)

Got the gig chairing Lead Dev after meeting @RuthYarnit at a dev meet-up in the basement of a pub in Reading (which I think @drewm you also spoke at / introduced me to!)

Leading LGBTQ employee network at P&G eventually led to my applying for board role at Stonewall

— Meri Williams 🌈💪🏾 (@Geek_Manager) December 18, 2019

Again, an impressive list of achievements, and I’m sure both Simon and Meri would have eventally found other routes to their individual success, but the reality is they did it through side projects. Through being present and active, contributing a little to their communities, and receiving so much more back in return.

Of course, not all projects have to be directly related to the web or software to be fulfilling. Of course they don’t. Mark Small and Jack Shoulder embraced their love of a good rear end and created MuseumBums, informally cataloging perfect posteriors for your perusing pleasure. On its success, Mark says:

Ok! We’ve been profiled in the Cambridge Independent, the Sun and the Metro; raised money for Prostate Cancer UK; created a little community of museum fans who aren’t afraid to be a bit silly online; and we’ve got a list of big ideas for developing our 👍🏛️🍑 offer further! 😁

— Marky Smallstice 🎄👓🌈 (@thehistoryb0y) December 17, 2019

Jack adds:

We’ve also got a shout out on @BBCRadio4 and helped a beloved museum achieve record numbers of visitors.

Wow. It’s been a *year*

— Jack Frost (@jackshoulder) December 17, 2019

I had so many heartwarming responses to my request for stories, I really recommend you go over to the thread on Twitter and read it. It’s been one of my favourite set of replies in a long time.

Focussing on what’s important

As the years progressed, more and more publications sprang up both at Christmas and throughout the year with how-to articles explaining techniques. As a natural response, 24 ways started mixing up solution-based articles with bigger picture takes on a wider range of topics, but always with a practical takeaway to impress your friends.

After the embarrassment of white dudes that dominated the early years, we actively sought to open the opportunity to write to a wider and more diverse range of experts. While I don’t think we ever got as much racial diversity in our lineup as I would have liked to have achieved, I’m very proud that each season has been closely gender-balanced since 2012. This is something that was never forced or remotely hard to achieve, all it took was an awareness of the potential for bias.

Calling time

With all the benefits that side projects can bring, it’s also important to be mindful of downsides. Not every project will take flight, and those that do can also start to consume valuable time. That’s fine while it’s fun and you’re seeing the benefits, but it’s neither fun or healthy long-term to have no time away from something that might otherwise be your job.

Spending time with family, friends, and loved ones is equally important especially at this time of year. Just as anyone who does a lot of sport or fitness will tell you about the value of rest days between your activities to let the body recover, time away from ‘work’ is important to do the same for your brain.

Having run this site every Christmas for 15 seasons, it’s time to take a breather and give it a rest. Who knows if we might return in the future, but no promises. It’s been a good run, and an absolute privilege to provide this small tradition to the community I love.

So from me and the whole 24 ways family, Happy Christmas to all, and to all a good night.

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About the author

Drew McLellan is a developer and content management consultant from Bristol, England. He’s the lead developer for the popular Perch and Perch Runway content management systems, and public speaking portfolio site Notist. Drew was formerly Group Lead at the Web Standards Project, and a Search Innovation engineer at Yahoo!. When not publishing 24 ways, he keeps a personal site about web development, takes photos, tweets a lot and tries to stay upright on his bicycle.

More articles by Drew

Jina Anne silences the night to talk about how we talk about Design Systems. Can the language we use impact the effectiveness of the solution? Fear not, if mighty dread has seized your troubled mind. Design systems of great joy we bring to you and all mankind.

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Ooh, clickbaity title. Why on earth would I, a self-proclaimed “design systems advocate”, say there is no design system? Yes, I’m being a little tongue-in-cheek. Maybe I just wanted an excuse to use the “there is no spoon” gif. But I do have an actual point, so bear with me.

Design systems as a “thing” vs design systems as a methodology

Recently I tweeted my thoughts on why I have been tending to use design systems in plural form (rather than using an article like “a” or “the” in front of it). During my time at Salesforce when our team was called “Design Systems” and my role was “Lead Designer, Design Systems”, I would get asked “Why is it plural? We only have one.”.

My thoughts:

I liked my title at Salesforce as “Lead Designer, Design Systems”.

People asked, but it’s just one. Why plural?

“A design system” or “The design system” makes people think of a deliverable artifact/library.

But it’s ongoing design systems work. Process improvement & workflows.

— design systems jina (@jina) December 12, 2019

Lately, I’ve been thinking a lot about the way we talk about design systems, including the confusion and negativity that can come along with it. Amélie Lamont gave a talk in 2018 called “The Language of Design”, and in it, she talked about the way we talk about design systems and design itself from a “jargony point of view”. She argues that design is technically problem-solving.

I definitely agree. People get caught up in “design” as the actual role or action of designing and have even taken issue with the term “design systems” for this very reason (and have suggested it be more focused on code). I don’t think it really does us a good service to just swap out one role for the other. And… is it even about the role?

For other folks, which I include myself, we see design as a larger effort that involves the end-user experience (which includes usability, accessibility, performance, etc) as well as having a huge impact on the business. This includes code.

But really, it should all be focused on people. I like Mina Markham’s definition of what makes for good art direction in design systems:

Art direction is progressive. Localized. Cross-functional. Inclusive. Systematic.

Mina Markham

You’ll notice that the emphasis of what she speaks about is on people.

So in the design systems work we do, you often think of a style guide. Or a component library. Or a Sketch UI Kit. And there are arguments on whether either of those things can be called a design system if it doesn’t include this other thing or that other thing. We even talk about whether design systems are products or are more of a service. My take? The word “design” and “system” used in combination together literally just means to systemize your design (and in my world view that is more about the overall experience). And so if for you that means a Sketch UI Library, then you do you! My point is I think there is too much focus on the deliverables in the first place.

I touched on this briefly very recently:

Something I’ve been thinking a lot about is how much time we spend on making beautiful design system websites. I love looking at them. They’re great. But as our design and engineering tools get closer and closer together, will we come to a point where we don’t need the website? Can our tools surface suggestions for better accessibility, localization, performance, and usability, because our design system is baked into the tools? Just a thought.

Quote from post in Smarter Design Systems Tools

Invisible Design Systems?

So this is something I am striving for in 2020 — in what ways can we improve our collaboration, remove any proverbial gaps between design and engineering (not just bridge them), and have more meaningful conversations around the work we do? I don’t have any wrong or right answers here, but I am looking forward to seeing this progress in our field.

Design tools are bringing in smarter, automated ways to check for color contrast and other accessibility issues that can be detected early on. Sketch just announced their Assistant feature planned for 2020, which will check for your visual design discrepancies. And some design tools are using real code to be used in your product.

Engineering tools are advancing every day as well. I was just attending Flutter Interact recently, which was an event held by Google about their Flutter UI toolkit. It previously enabled you to get apps built for native platforms like Android and iOS, from one code base, and now has also announced their support for desktop and web. The push at this year’s event was focused on making this approachable for creatives (with their integrations into tools like Adobe XD. It really does feel like design and engineering tools are coming closer and closer together. And that’s all really cool and exciting.

However, I have to tell you: a lot of the time that I’m working in design systems, I’m not even touching a design tool. Or coding. Rather, it’s a lot of people-focused work: Reviewing. Advising. Organizing. Coordinating. Triaging. Educating. Supporting. That’s a lot of invisible systems work right there. (I use “invisible” here to mean there is not a direct tangible object in some of this work, though it all does serve the end-user through the product outcomes).

Designed objects are the fruit of invisible systems.

Amélie Lamont

This definitely is not me saying “don’t build a style guide” or “don’t make a Sketch UI Kit”. Use whatever works best for your organization. But this essentially is a plea to always put the focus on the people using your products. And, think about design systems as more of a methodology. A shining example of this way of designing systems is the newly released Encore from Spotify. I had the opportunity to see this revealed at Design Systems London, and they just published a post on it recently.

What’s different about Encore is that it isn’t a single monolithic thing. It’s a framework that brings Spotify’s existing design systems under one brand—a “system of systems.”

Source: Reimagining Design Systems at Spotify

This design systems work is not about one style guide website and instead focuses on the needs across several systems that are connected. Design Tokens help this to be a reality. Needless to say, I’m a big fan.

Love for your community

Design system principle #4: Favor community over control.

— Nathan Curtis (@nathanacurtis) March 23, 2017

When you’re doing design systems work in your organization, you are actually building a community. This can involve shared language and nomenclature, an aligned purpose, and better, closer collaboration. It doesn’t have to be a “style police” situation (I actually very much dislike the term “governance”). This can be a joint effort – working together to share the ownership of design systems together.

I was a big fan of the pairing model that we had at Salesforce when I was there. The work we did in design systems informed the work our product designers did. But then the work that the product designers did, in turn, informed the work we did in design systems. It was a very cyclical model and combined Nathan Curtis’s observed models of the Centralized Team and the Federated Contributors.

From my experience, I have found that great design systems teams have hybrid skillsets. Whether that is having actual hybrid designer/engineers on the team, or just ensuring that those skillsets are represented across the team, it’s important to have the perspectives of design, engineering, product, content, accessibility, and more.

I think that part of a designer’s role – and not even a designer. Anybody who uses the design system by nature of what a design system is – it’s the conglomeration of all the disciplines. Some code, some design, some product knowledge, some writing. And what that means is I think everybody on the team has to approach it with some humility.

Dan Mall

Kim Williams spoke recently in her talk, Start with your Brand Purpose, on Design Systems Love:

Love is patient. With design systems, …it’s a marathon and not a sprint. …this is a long game and it is a labor of love. And love is kind. We support everyone through change. Internally change is so hard. How do you help engineers work in a different way, how do you help PMs think strategically and embrace a new definition of analytical, how do you make in-roads with marketing so that they’re comfortable with you talking about brand and that you’re comfortable with marketing talking about user experience? How do you really, really build those relationships up through empathy. …the onus is on us to educate, to facilitate, to help others understand, to speak the language, to be that bridge, to be that connector, to be that catalyst for our companies. It always trusts, always hopes, always perseveres. Never fails. I love this because there’s a resiliency that we need to have, a resilience when we go through this.

Kim Williams

I love, love, love that.

And so while I still think it’s fun to explore new tools and get really excited about certain processes, at the end of the day, (in my most humble opinion), the best design systems teams are not just hybrid teams — they are also teams that work and supports each other really well, thus producing amazing user-centered work.

So, my suggestion for the coming year is to perhaps move away from thinking of design systems as an actual thing (especially when it comes to the negative perception of spending time on them) and more as a way of working better, more efficiently, and more creatively so that we can build great experiences for our users. I like to repeat in my work, Design Systems are for people, because it is a call to cherish, support, and empower the people you serve (both internally and externally).

Happy holidays!

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About the author

Jina is a design systems advocate and coach. At Amazon, Jina was Senior Design Systems Lead. At Salesforce, she was Lead Designer on the Lightning Design System. She led the CSS architecture and style guide for the Apple Online Store. She’s also worked at GitHub, Engine Yard, Crush + Lovely, and Memphis Brooks Museum of Art, and more. She developed projects with W3C, Mass.gov, FedEx, etc.

Jina coauthored Design Systems Handbook, Fancy Form Design, and The Art & Science of CSS. She’s published several articles. She’s spoken at conferences including Adobe MAX. Print Magazine featured Jina as a leading San Francisco creative.

More articles by Jina

Rob Weychert reaches for the top notes to sing us a song of typographic scale. A little attention to scale and to the mathematics will help you to hit a high note with your designs this Christmas and beyond.

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I’ve been studying music theory this year. While some of its core concepts were already familiar to me, much of their specifics were not. Or so I thought. A funny thing happened when I was learning the major scales.

While playing through a song I had written some years before, I started picking it apart to see how it correlated with the theory I was learning. I had composed the melody without any thought to what the specific notes were, but as I started to transcribe them, a pattern quickly emerged: all the B’s and E’s were flat and the rest of the notes were natural. Lo and behold, long before my music theory studies began, I had written a song in B♭ major. My ears already knew how the major scales worked even if my brain didn’t. (If you know how “do re mi fa so la ti do” is supposed to sound tonally, then your ears know, too.)

When music is composed to a scale, it sounds “right” to us. And just as our ears appreciate harmony and melody with a rational basis, our eyes can appreciate the same concepts applied to spatial relationships.

Have you ever struggled with sizing type in a design project, especially when you need more than just one or two sizes? Have you ever despaired at the number of ad-hoc type sizes on your site spiraling out of control over time? It could be that you’ve been composing the typographic equivalent of a cacophonous symphony. And the first thing any composer will tell you to do is to get that thing on a scale.

Meet the typographic scale

You don’t need to know music theory to work with a typographic scale. You only need to know that a scale is a range of values with an established mathematic relationship. For a typographic scale, that relationship is frequently a steady interval between type sizes. Depending on what you need your type to do, the interval might be fixed (e.g. each size is two pixels bigger than the size before it) or it might be proportional (e.g. each size is twice as big as the size before it). I personally rarely find fixed intervals useful, so I’ll be focusing on proportional intervals.

The most important thing to understand about proportional intervals is thankfully not complicated: The bigger the intervals are, the more drastic the size differences will be in your scale. If your layout calls for contrast, a bigger interval might be the way to go. If you’re aiming for something more nuanced, go smaller. But keep these things in mind:

• There is such a thing as too much nuance: if a size on your scale is virtually indistinguishable from the sizes adjacent to it, it defeats the purpose of using a scale.
• On the flip side, too much contrast renders the sizes’ proportional relationship moot. At a certain point, massive display type is arguably more graphic than textual.
• More is less. The more sizes you use, the less they’ll mean.

Setting up the scale variables

The quickest way to get a scale up and running when working on the web is to drop its values into some CSS variables. The naming convention I typically use begins with --scale0, which is the body text size. The size below it is --scale-1 (as in “scale minus one”), the size above it is --scale1, and so on. Keeping the names relative to each other like this helps me move around the scale intuitively as I use it. If, say, --scale4 isn’t big enough for my h1, I can move up to --scale5 or --scale6, and I always know exactly how many steps away from the body text I am. Here’s a first pass at a simple set of scale variables using an interval of 1.5:

:root {
  --scale-2: 7.1px;  /* 10.7 ÷ 1.5 */
  --scale-1: 10.7px; /* 16 ÷ 1.5   */
  --scale0: 16px;    /* body text  */
  --scale1: 24px;    /* 16 × 1.5   */
  --scale2: 36px;    /* 24 × 1.5   */
}

I can use these variables with any CSS property that accepts a numeric value, like so:

p { font-size: var(--scale0); }

Rooting around in rems

I’m off to a good start. However, those px values are a little too absolute for my liking. If I convert them to rems, it’ll give my scale more flexibility. rem stands for “root em.” 1rem is equivalent to the html element’s text size, which in most browsers defaults to 16px. Crucially, though, users can adjust that size in their browser settings, and using rems in my CSS will respect those preferences.

:root {
  --scale-2: 0.4rem;  /* 0.7rem ÷ 1.5 */
  --scale-1: 0.7rem;  /* 1rem ÷ 1.5   */
  --scale0: 1rem;     /* body text    */
  --scale1: 1.5rem;   /* 1rem × 1.5   */
  --scale2: 2.25rem;  /* 1.5rem × 1.5 */
}

Another benefit of the relative nature of rems: I tend to use larger text sizes on large viewports and smaller text sizes on small viewports. Rather than adjusting dozens or hundreds of typographic CSS declarations per breakpoint, I can shift the whole scale up or down merely by adjusting the font-size on the html element:

html { font-size: 100%; }     /* 1rem = 16px */

@media screen and (min-width: 25em) {
  html { font-size: 112.5%; } /* 1rem = 18px */
}

Calculating with calc()

My scale is coming along. Its variables’ intuitive names make it easy for me to use, and its rem values respect the user’s browser preferences and allow me to easily shift the size of the entire scale at different viewport sizes. But my setup still isn’t optimized for one very important adjustment: the interval, which is currently 1.5. If 1.5 isn’t quite working for me and I want to see how an increase or decrease will affect the scale, I need to do the math all over again for every step in the scale every time I adjust the interval. The bigger the scale, the more time that will take. It’s time to put down the abacus and get calc() involved.

:root {
  --int: 1.5;
  --scale0: 1rem;
  --scale-1: calc(var(--scale0) / var(--int));
  --scale-2: calc(var(--scale-1) / var(--int));
  --scale1: calc(var(--scale0) * var(--int));
  --scale2: calc(var(--scale1) * var(--int));
}

My interval now has its very own variable, called --int. calc() determines each scale size by multiplying the preceding size by --int. Now that every size is ultimately dependent on --scale0’s value, --scale0 must appear first in the list. Since the sizes smaller than --scale0 are going down rather than up, their values require division rather than multiplication.

Scaling the scale

I can now quickly and easily tweak my scale’s interval by adjusting --int until the proportions are just right, but if I want to add more sizes to the scale, I need to add more variables and calc() values. This isn’t too big of a deal, but if I want to double or triple the number of sizes, it’s kind of a headache. Luckily, this is the sort of thing Sass is really good at. In the following code, adjusting the first four Sass variables at the top of :root will quickly spin up a set of CSS variables like the scale above, with any interval (proportional or fixed) and any number of scale sizes:

:root {
  $interval: 1.5;    // Unitless for proportional, unit for fixed
  $body-text: 1rem;  // Must have a unit
  $scale-min: -2;    // Unitless negative integer
  $scale-max: 2;     // Unitless positive integer

  --int: #{$interval};
  --scale0: #{$body-text};

  @if $scale-min < 0 {
  // Generate scale variables smaller than the base text size
    @for $i from -1 through $scale-min {
      @if type-of($interval) == number {
        @if unitless($interval) {
          --scale#{$i}: calc(var(--scale#{$i + 1}) / var(--int));
        } @else {
          --scale#{$i}: calc(var(--scale#{$i + 1}) - var(--int));
        }
      }
    }
  }
  @if $scale-max > 0 {
    // Generate scale variables larger than the base text size
    @for $i from 1 through $scale-max {
      @if type-of($interval) == number {
        @if unitless($interval) {
          --scale#{$i}: calc(var(--scale#{$i - 1}) * var(--int));
        } @else {
          --scale#{$i}: calc(var(--scale#{$i - 1}) + var(--int));
        }
      }
    }
  }
}

Go forth and scale

Typographic scales have been an indispensable part of my work for many years, and CSS variables and calc() make setup, adjustments, and experimentation easier than ever. I hope you find these techniques as useful as I do!

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About the author

Rob Weychert is a Brooklyn-based designer. He helps shape the reading experience at ProPublica and has previously helped make books at A Book Apart, games at Harmonix, and websites at Happy Cog. In his free time, he obsesses over music and film. Despite all this, he is probably best known as a competitive air guitarist.

More articles by Rob

Rachel Andrew guides us through a tour of the last fifteen years in CSS layout, as manifested in articles here on 24 ways. From the days when Internet Explorer 6 was de rigueur, right up to the modern age of evergreen browsers, the only thing you can be sure of is that the web never stands still for long.

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I’ve written nine articles in the 15 years of 24 ways, and all but one of those articles had something to do with CSS. In this last year of the project, I thought I would take a look back at those CSS articles. It’s been an interesting journey, and by reading through my words from the last 15 years I discovered not only how much the web platform has evolved - but how my own thinking has shifted with it.

2005: CSS layout starting points

Latest web browser versions: Internet Explorer 6 (at this point 4 years old), IE5.1 Mac, Netscape 8, Firefox 1.5, Safari 2

Fifteen years ago, my contributions to 24 ways started with a piece about CSS layout. That article explored something I had been using in my own work. In 2005, most of the work I was doing was building websites from Photoshop files delivered to me by my design agency clients. I’d built up a set of robust, tried-and-tested CSS layouts to use to implement these. My starting point when approaching any project was to take a look at the static comps and figure out which layout I would use:

• Liquid, multiple column with no footer
• Liquid, multiple column with footer
• Fixed width, centred

At that point, there were still many sites being shipped with table-based layouts. We had learned how to use floats to create columns some four years earlier, however layout was still a difficult and often fragile thing. By developing patterns that I knew worked, where I had figured out any strange bugs, I saved myself a lot of time.

Of course, I wasn’t the only person thinking in this way. The two sites from which the early CSS for layout enthusiasts took most of their inspiration, had a library of patterns for CSS layout. The Noodle Incident little boxes is still online, glish.com/css is sadly only available at the Internet Archive.

which one of the two possible websites are you currently designing? pic.twitter.com/ZD0uRGTqqm

— Jon Gold (@jongold) February 2, 2016

This thinking was taken to a much greater extreme in 2011, when Twitter Bootstrap launched and starting with an entire framework for layout and much more became commonplace across the industry. While I understand the concern many folk have about every website ending up looking the same, back in 2005 I was a pragmatist. That has not changed. I’ve always built websites and run businesses alongside evangelizing web standards and contributing to the platform. I’m all about getting the job done, paying the bills, balancing that with trying to make things better so we don’t need to make as many compromises in the future. If that means picking from one of a number of patterns, that is often a very reasonable approach. Not everything needs to be a creative outpouring.

Today however, CSS Grid Layout and Flexbox mean that we can take a much more fluid approach to developing layouts. This enables the practical and the creative alike. The need for layout starting points - whether simple like mine, or a full framework like Bootstrap - seems to be decreasing, however in their place comes an interest in component libraries. This approach to development partly enabled by the fact that new layout makes it possible to drop a component into the middle of a layout without blowing the whole thing up.

2006: Faster Development with CSS Constants

Latest web browser versions: Internet Explorer 7, Netscape 8.1, Firefox 2, Safari 2

My article in 2006 was once again taken from the work I was doing as a developer. I’ve always been as much, if not more of a backend developer than a frontend one. In 2006, I was working in PHP on custom CMS implementations. These would also usually include the front-end work. Along with several other people in the industry I’d been experimenting with ways to use CSS “constants” as we all seemed to call them, by processing the CSS with our server-side language of choice.

The use case was mostly for development, although as a CMS developer, I could see the potential of allowing these values to be updated via the CMS. Perhaps to allow a content editor to change a color scheme.

Also in 2006, the first version of Sass was released, created by Hampton Catlin and Natalie Weizenbaum. Sass, LESS and other pre-processors began to give us a more streamlined and elegant way to achieve variables in CSS.

In 2009, the need for pre-processors purely for variables is disappearing. CSS now has Custom Properties - something I did not foresee in 2006. These “CSS Variables” are far more powerful than swapping out a value in a build process. They can be changed dynamically, based on something changing in the environment, rather than being statically set at build time.

2009: Cleaner Code with CSS3 Selectors

Latest web browser versions: Internet Explorer 8, Firefox 3.5, Safari 4, Chrome 3

After a break from writing for 24 ways, in 2009 I wrote this piece about CSS3 Selectors, complete with jQuery fallbacks due to the fact that some of these selectors were not usable in Internet Explorer 8.

Today these useful selectors have wide browser support, we also have a large number of new selectors which are part of the Level 4 specification. The changes section of the Level 4 spec gives an excellent rundown of what has been added over the years. Browser support for these newer selectors is more inconsistent, MDN has an excellent list with the page for each selector detailing current browser support and usage examples.

2012: Giving Content Priority with CSS3 Grid Layout

Latest web browser versions: Internet Explorer 10, Firefox 17, Safari 6, Chrome 23

My 2012 piece was at the beginning of my interest in the CSS Grid Layout specification. Earlier in 2012 I had attended a workshop given by Bert Bos, in which he demonstrated some early stage CSS modules, including the CSS Grid Layout specification. I soon discovered that there would be an implementation of Grid in IE10, the new browser shipped in September of 2012 and I set about learning how to use Grid Layout. This article was based on what I had learned.

The problem of source versus visual order

As a CMS developer I immediately linked the ability to lay out items and prioritize content, to the CMS and content editors. I was keen to find ways to allow content editors to prioritize content across breakpoints, and I felt that Grid Layout might allow us to do that. As it turned out, we are still some way away from that goal. While Grid does allow us to separate visual display from source order, it can come at a cost. Non-visual browsers, and the tab order of the document follow the source and not the visual display. This makes it easy to create a disconnected and difficult to use experience if we essentially jumble up the display of elements, moving them away from how they appear in the document. I still think that an issue we need to solve is how to allow developers to indicate that the visual display should be considered the correct order rather than the document order.

The Grid Specification moved on

Some of the issues in this early version of the grid spec were apparent in my article. I needed to use a pre-processor, to calculate the columns an element would span. This was partly due to the fact that the early grid specifications did not have a concept of the gap property. In addition the initial spec did not include auto-placement and therefore each item had to be explicitly placed onto the grid. The basics of the final specification were there, however over the years that followed the specification was refined and developed. We got gaps, and auto-placement, and the grid-template-areas property was introduced. By the time Grid shipped in Firefox, Chrome, and Safari many of the sticky things I had encountered when writing this article were resolved.

2015: Grid, Flexbox, Box Alignment: Our New System for Layout

Latest web browser versions: Edge 13, Firefox 43, Safari 9, Chrome 47

Grid still hadn’t shipped in more browsers but the specification had moved on. We had support for gaps, with the grid-row-gap, grid-column-gap and grid-gap properties. My own thinking about the specification, and the related specifications had developed. I had started teaching grid not as a standalone module, but alongside Flexbox and Box Alignment. I was trying to demonstrate how these modules worked together to create a layout system for modern web development.

Another place my thinking had moved on since my initial Grid article in 2012, was in terms of content reordering and accessibility. In July of 2015 I wrote an article entitled, Modern CSS Layout, Power and Responsibility in which I outlined these concerns.

Some things change, and some stay the same. The grid- prefixed gap properties were ultimately moved into the Box Alignment specification in order that they could be defined for Flex layout and any other layout method which in future required gaps. What I did not expect, was that four years on I would still be being asked about Grid versus Flexbox:

“A question I keep being asked is whether CSS grid layout and flexbox are competing layout systems, as though it might be possible to back the loser in a CSS layout competition. The reality, however, is that these two methods will sit together as one system for doing layout on the web, each method playing to certain strengths and serving particular layout tasks.”

2016: What next for CSS Grid Layout?

Latest web browser versions: Edge 15, Firefox 50, Safari 10, Chrome 55

In 2016, we still didn’t have Grid in browsers, and I was increasingly looking like I was selling CSS vaporware. However, with the spec at Candidate Recommendation, and it looking likely that we would have grid in at least two browsers in the spring, I wrote an article about what might come next for grid.

The main subject was the subgrid feature, which had by that point been removed from the Level 1 specification. The CSS Working Group were still trying to decide whether a version of subgrid locked to both dimensions would be acceptable. In this version we would have declared display: subgrid on the grid item, after which its rows and columns would be locked to the tracks of the parent. I am very glad that it was ultimately decided to allow for one-dimensional subgrids. This means that you can use the column tracks of the parent, yet have an implicit grid for the rows. This enables patterns such as the one I described in A design pattern solved by subgrid. At the end of 2019, we don’t yet have wide browser support for subgrid, however Firefox has already shipped the value in Firefox 71. Hopefully other browsers will follow suit.

Level 2 of the grid specification ultimately became all about adding support for subgrid, and so we don’t yet have any of the other features I mentioned in that piece. All of those features are detailed in issues in the CSS Working Group Github repo, and aren’t forgotten about. As we come to decide features for Level 3, perhaps some of them will make the cut.

It was worth waiting for subgrid, as the one-dimensional version gives us so much more power, and as I take a look back over these 24 ways articles it really underlines how much of a long game contributing to the platform is. I mentioned in the closing paragraph of my 2016 article that you should not feel ignored if your idea or use case is not immediately discussed and added to a spec, and that is still the case. Those of us involved in specifying CSS, and in implementing CSS in browsers care very much about your feedback. We have to balance that with the need for this stuff to be right.

2017: Christmas Gifts for Your Future Self: Testing the Web Platform

Latest web browser versions: Edge 16, Firefox 57, Safari 11, Chrome 63

In 2017 I stepped away from directly talking about layout, and instead published an article about testing. Not about testing your own code, but about the Web Platform Tests project, and how contributing to the tests which help to ensure interoperability between browsers could benefit the platform - and you.

This article is still relevant today as it was two years ago. I’m often asked by people how they can get involved with CSS, and testing is a great place to start. Specifications need tests in order to progress to become Recommendations, therefore contributing tests can materially help the progress of a spec. You can also help to free up the time of spec editors, to make edits to their specs, by contributing tests they might otherwise need to work on.

The Web Platform Tests project has recently got new and improved documentation. If you have some time to spare and would like to help, take a look and see if you can identify some places that are in need of tests. You will learn a lot about the CSS specs you are testing while doing so, and you can feel that you are making a useful and much-needed contribution to the development of the web platform.

2018: Researching a Property in the CSS Specifications

Latest web browser versions: Edge 17, Firefox 64, Safari 12, Chrome 71

I almost stayed away from layout in my 2018 piece, however I did feature the Grid Layout property grid-auto-rows in this article. If you want to understand how to dig up all the details of a CSS property, then this article is still useful.

One thing that has changed since I began writing for 24 ways, is the amount of great information available to help you learn CSS. Whether you are someone who prefers to read like me, or a person who learns best from video, or by following along with a tutorial, it’s all out there for you. You don’t have to rely on understanding the specifications, though I would encourage everyone to become familiar with doing so, if just to be able to fact check a tutorial which seems to be doing something other than the resulting code.

2019: And that’s a wrap

Latest web browser versions: Edge 18, Firefox 71, Safari 12, Chrome 79

This year is the final countdown for 24 ways. With so many other publications creating great content, perhaps there is less of a need for an avalanche of writing in the closing days of each year. The archive will stay as a history of what was important, what we were thinking, and the problems of the day - many of which we have now solved in ways that the authors could never have imagined at the time. I can see through my articles how my thinking evolved over the years, and I’m as excited about what comes next as I was back in 2005, wondering how to make CSS layout easier.

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About the author

Rachel Andrew is a Director of edgeofmyseat.com, a UK web development consultancy and creators of the small content management system, Perch; a W3C Invited Expert to the CSS Working Group; and Editor in Chief of Smashing Magazine. She is the author of a number of books including The New CSS Layout for A Book Apart and a Google Developer Expert for Web Technologies.

She curates a popular email newsletter on CSS Layout, and is passing on her layout knowledge over at her CSS Layout Workshop.

When not writing about business and technology on her blog at rachelandrew.co.uk or speaking at conferences, you will usually find Rachel running up and down one of the giant hills in Bristol, or attempting to land a small aeroplane while training for her Pilot’s license.

More articles by Rachel

Colin Bendell gets into the minutia of microbrowsers - the small previews of your site that are pervasive all around the web and through social media apps and search engines whenever an item of content on your site is referenced.

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You’ve seen it everywhere - that little thumbnail preview of a website mentioned in a tweet, the expanded description in a Slack channel, or in WhatsApp group chat.

Figure 1: The preview shown in a group chat provides a hint of what the real webpage looks like

These link previews are so commonplace that we hardly pay any attention to how our site design might be impacting the generated preview. Yet, these previews can be the most influential part for attracting new audiences and increasing engagement - possibly more than SEO. Even more alarming is that most web analytics are blind to this traffic and can’t show you how these Microbrowsers are interacting with your site.

As we close out the year, here are five essential questions and ideas that every web dev should know about Microbrowsers.

1. What are Microbrowsers? How are they different from “normal” browser?

We are all very familiar with the main browsers like Firefox, Safari, Chrome, Edge and Internet Explorer. Not to mention the many new browsers that use Chromium as the rendering engine but offer unique user experiences like Samsung Internet or Brave.

In contrast, Microbrowsers are a class of User-Agents that also visit website links, parse HTML and generate a user experience. But unlike those traditional browsers, the HTML parsing is limited and the rendering engine is singularly focused. The experience is not intended to be interactive. Rather the experience is intended to be representational - to give the user a hint of what exists on the other side of the URL.

Creating link previews is not new. Facebook and Twitter have been adding these link previews in posts for nearly a decade. That used to be the primary use case. Marketing teams created backlog items to adopt different microdata - from Twitter Cards and Open Graph annotations for Facebook. LinkedIn likewise embraced both Open Graph and OEmbed tags to help generate the previews

<meta name="description" content="seo description long">
<meta name="keywords" content="seo keyword list">

<link rel="shortcut icon" href="favicon.ico" 
                          type="image/x-icon">
<link rel="icon" href="favicon_32.png" sizes="32x32">
<link rel="icon" href="favicon_48.png" sizes="48x48">
<link rel="icon" href="favicon_96.png" sizes="96x96">
<link rel="icon" href="favicon_144.png" sizes="144x144">

<meta property="og:title" content="Short title here" />
<meta property="og:description" content="shortish description" />
<meta name="twitter:title" content="Short title here">
<meta name="twitter:description" content="shortish description">

<meta property="og:image"
      content="https://res.cloudinary.com/.../hero-img.png" />

<meta name="twitter:image:src"
      content="https://res.cloudinary.com/.../hero-img.png">

As group chats and other collaboration tools have become more prevalent, we have seen many features from the big social media platforms emerge. Particularly in recent years we’ve seen the adoption of the link unfurling behaviour in these chat platforms. Rather than reinventing the wheel, each platform looks for pre-existing microdata to generate the preview.

But which data should be used? How should this be arranged? As it turns out, each platform behaves slightly differently; presenting information in slightly different ways.

Figure 2: The same amazon link shared in iMessage (left), Hangouts and WhatsApp (right)

2. If Microbrowsers are everywhere, why don’t I see them in my analytics reports?

It’s easy to miss the traffic from Microbrowsers. This is for a number of reasons:

First, page requests from Microbrowsers don’t run JavaScript and they don’t accept cookies. The Google Analytics <script> block won’t be run or executed. And all cookie will be ignored by the rendering agent.

Second, if you were to do a log analysis based on HTTP logs from your CDN or web stack, you would see a relatively small volume of traffic. That is assuming you can identify the User-Agent strings. Some of these Microbrowsers impersonate real browsers and others impersonate Facebook or twitter. For example, iMessage uses the same User-Agent string for all these requests and it hasn’t changed since iOS 9.

User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_11_1) 
             AppleWebKit/601.2.4 (KHTML, like Gecko) 
             Version/9.0.1 Safari/601.2.4 
             facebookexternalhit/1.1  
             Facebot Twitterbot/1.0

Finally, many platforms - particularly Facebook Messenger and Hangouts use centralized services to request the preview layout. This, in contrast to WhatsApp and iMessage where you will see one request per user. In the centralized consumer approach your web servers will only see one request, but this one request might represent thousands of eyeballs.

3. Microbrowser are probably more important than google bot

We all know the importance of having our web sites crawled by search engines like googlebot. These bots are the lifeblood for lead generation and for discovering new users.

However, the real gold for marketers is from word-of-mouth discussions. Those conversations with your friends when you recommend a TV show, a brand of clothing, or share a news report. This is the most valuable kind of marketing.

Last year when assembling the data for Cloudinary’s State of the Visual Media report, I discovered that there was a very prominent usage pattern over the USA holiday season. During thanksgiving, all the way to Black Friday, the rate of link sharing skyrocketed as group chats shared deals and insights.

Zooming out (and normalizing for time-of-day), we can see that there is a daily cadence of link sharing and word of mouth referrals. It probably isn’t a shock to see that we predominantly share links in Slack between Monday and Friday, while WhatsApp is used all week long. Likewise, WhatsApp is most often used during our ‘break’ times like lunch or in the evening after we put the kids to bed.

While the link preview is increasingly common, there are two user behaviours to balance:

• Users can be skeptical of links sent via SMS and other chats. We don’t want to be fooled into clicking a phishing links and so we look for other queues to offer validation. This is why most platforms use the preview while also emphasize the website url host name.

• Skimming. I’m sure you’ve had the experience coming out of a meeting or grocery store to find a group chat with 100 messages. As you scroll to catch up on the conversation, links can easily be skipped. In this way, users expect the preview to act as a summary to tell them how important it is to visit the link.

Figure 4: Nielsen Norman Group summarizes the research in a dynamic image preview

Figure 5: A mockup of how an ecommerce product could create compelling previews showcasing colors, stock and price in the preview

4. Microbrowsers are not real browsers (they just play one on TV)

As I previously mentioned, Microbrowsers pretend to be a browser in that they send the right HTTP headers and often send impersonating User-Agent strings. Yet, there are several characteristics that a web dev should be aware of.

First, Microbrowsers try to protect the User’s privacy. The user hasn’t decided to visit your site yet, and more importantly, the user is having a private conversation. The fact that your brand or website is mentioned should just make your ears burn, but you shouldn’t be able to listen in to the conversation.

For this reason, all Microbrowsers:

• don’t execute JavaScript - so your react application won’t work
• ignore all cookies - so your A/B or red/green cookies will be ignored
• some will follow redirects, but will quickly time out after a few seconds and give up trying to expand the link.
• there won’t be a referer: HTTP header when the user clicks the link for the full browser. In fact, a new user will appear as ‘direct’ traffic - as though they typed in the url.

Second, Microbrowsers have a very small brain and very likely don’t use an advanced network algorithm. Most browsers will use a tokenizer to parse the HTML markup and send requests to the network stack asynchronously. Better yet, browsers will do some analysis of the resources needed before sending the async request to the network.

Based on observational experimentation, most platforms simply use a glorified for loop when parsing the HTML and often request the resources synchronously. This might be ok for fast wifi experiences, but it can cause inconsistent experiences on flaky wifi.

For example, iMessage will discover and load all <link rel="icon" > favicon, all <meta property="og:image" images, and all <meta name="twitter:image:src" before deciding what to render. Many sites still advertise 5 or more favicon sizes. This means that iMessage will download all favicons regardless of size and then not use them if it decides to instead render the image.

For this reason the meta markup that is included is important. The lighter the content, the more likely it will be to be rendered.

5. Markup Matters

Since Microbrowsers are simple-brained browsers, it is all the more important to produce good markup. Here are a few good strategies:

• It’s almost 2020, you only need one favicon size. Remove all the other <link rel="shortcut icon" and <link rel="icon" references.
• Based on observational experimentation, the most commonly recognized microdata tags for preview are the Open-Graph tags. When the OG and twitter card tags are missing, the default SEO <meta name="description" is used. However, since the description is often nonsensical SEO optimized phrases, users’ eyes will likely glaze over.

• On that note, use good descriptive text
• Provide up to three <meta property="og:image" images. Most platforms will only load the first one, while others (notably iMessage) attempts to create a collage.

Figure 6: Amazon uses User-Agent detection which results in many link previews using the description meta tag.

• Use <meta property="og:video* with progressive (not streaming) video experiences.

<meta property="og:type" content="video.other">
<meta property="og:video:url" 
               content="https://shoesbycolin.com/blue.mp4">
<meta property="og:video:secure_url" 
               content="https://shoesbycolin.com/blue.mp4">
<meta property="og:video:type" content="video/mp4">
<meta property="og:video:width" content="1280">
<meta property="og:video:height" content="720">

• Don’t use UA sniffing to hide the <meta> tags. Sites like Amazon do this to try and show only Facebook/Twitter the microdata annotated website. But this can cause problems for some Microbrowsers that don’t use the same impersonation convention. The result is a simple link without a preview.
• Use the opportunity to tell your product story or summarize your ideas.

Summary

As more of our conversations happen in group chats and slack channels, link previews are an important way for you to engage users before they start the journey on your site. Unfortunately, not all websites present good or compelling previews. (And now that you know what to look for, you won’t be able to unsee bad examples - I’m sorry). To help users take the leap and visit your site, we need to make sure that all our pages are annotated with microdata. Better yet, we can use these previews to create compelling visual summaries.

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About the author

Colin is part of the CTO Office at Cloudinary and co-author of the O’Reilly book High Performance Images. He spends much of his time at the intersection of high volume data, media, browsers and standards. He recently helped the community effort writing chapters in the Web Almanac on Media and CDNs. You can find him on tweeting @colinbendell and at blogging at https://bendell.ca

More articles by Colin

Stuart Robson rolls up his sleeves and begins to piece together the jigsaw puzzle that is design tokens and component based design. Starting with the corners, and working around the edges, Stu helps us to piece together a full picture of a modern design system.

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If you stare at your twitter feed long enough, it can look like everyone is talking about Design Systems. In some cases you could be persuaded to think how shallow the term can go.

“Isn’t this what we called Style Guides?”, “Here’s my React Design System”, “I’ve just updated the Design System in Sketch”

To me, they are some and all of these things. Over the last 4 years of consulting with two clients on their Design System, my own view has changed a little.

If you dig a little deeper into Design Systems twitter you will probably see the term “Design Tokens” pop up at least once a day somewhere. Design Tokens came out of work that was being done at Salesforce with Jina and others who pioneered the creation of Design Tokens as we know them today – creating the first command line tool in Theo that had started the adoption of Design Tokens to the wider Design Systems Community.

A cool term but, what are they?

If you look at your client work, your companies site, the project you’re working on you should notice some parts of the page have a degree of consistency: the background colour of your form buttons is the same colour as your link text, or your text has the same margin, or your card elements have the same spacing as your media object.

These are design decisions, and they should be littered across the overall design of your project. These decisions might start off in a Sketch file and make their way into code from detailed investigation of a Sketch file, or you may find that the design evolves from your design application once it gets into code.

These design decisions can change, and to keep them synchronised across design and development in applications, as well as a larger documentation site in your Design System, is going to take some effort.

This is where Design Tokens come in, and I find the best way to succinctly reiterate what they are is via the two following quotes…

“Design Tokens are an abstraction for everything impacting the visual design of an app/platform.”
– Sönke Rohde

…and

“We use them in place of hard-coded values in order to maintain a scale-able and consistent visual system.”
– Jina

There are several global design decisions that we can abstract to create a top level design token – Sizing, Font Families, Font Styles, Font Weights, Font Sizes, Line Heights, Border Styles, Border Colours, Border Radius, Horizontal Rule Colours, Background Colours, Gradients, Background Gradients, Box Shadows, Filters, Text Colours, Text Shadow, Time, Media Queries, Z Index, Icons – these can all be abstracted as required.

So, spicy Sass variables?

We can look at Design Tokens as an abstraction of CSS, sort of like Sass variables, but spicier. Looking at them like this we can see that they are (in either .yaml or .json) a group of related key value pairs with more information that can be added as needed.

The great thing with abstracting design decisions outside of your CSS pre-processor is that you’re not tying those decisions to one platform or codebase.

As a crude example, we can see here that we are defining a name and a value that could then become our color, background-color, or border-color, and more.

# Colours
# -------
- name: color-red
  value: #FF0000
- name: color-green
  value: #00FF00
- name: color-blue
  value: #0000FF
- name: color-white
  value: #FFFFFF
- name: color-black
  value: #000000

These can then generate our Sass variables (as an example) for our projects.

$color-red: #FF0000 !default;
$color-green: #00FF00 !default;
$color-blue: #0000FF !default;
$color-white: #FFFFFF !default;
$color-black: #000000 !default;

Why are they so good

Ok, so we now know what Design Tokens are, but why do we need them? What makes them better than our existing solutions (css pre-processors) for defining these design decisions?

I think there are 5 really good reasons why we all should start abstracting these design decisions away from the CSS that they may live in. Some of these reasons are similar to reasons some developers use a pre-processor like Sass, but with added bonuses.

Consistency

Much like using a CSS pre-processor or using CSS custom properties, being able to define a background colour, breakpoint, or font-size in more than one place using the same key ensures that we are using the Sass values across the entire product suite we are developing for.

Using our Design Tokens in their generated formats, we can be sure to not end up with 261 shades of blue.

Maintainability

By using a pre-processor like Sass, or using native CSS custom properties, we can already have maintainable code in our projects. Design Tokens also do this at the abstracted level as well.

Scalability

“Design Tokens enable us to scale our Design across all the permutations.”
– Jina

At this point, we’re only talking about abstracting the design decisions for use in CSS. Having Design Tokens allows design to scale for multiple brands or multiple projects as needed.

The main benefit of Design Tokens in regards to scalability is the option that it gives us to offer the Design Tokens for other platforms and frameworks as needed. With some of the tools available, we can even have these Tokens shared between applications used by designers and developers.

Your marketing site and your iOS application can soon share the same design decisions codified, and you can move towards creating an Android app or web application as required.

Documentation

If we abstract the design decisions from one platform specific programming language it would be no good if it wasn’t made to be easily accessible.

The tools and applications available that are mentioned later in this article can now create their own documentation, or allow you to create your own. This documentation is either hosted within a web-based application or can be self-hosted with the rest of your Design Systems documentation.

Most of the command line tools go further and allow you do add more details that you wish to convey in the documentation, making it as unique as it is required for your project.

Empowerment

When you abstract your design decisions to Design Tokens, you can help empower other people on the project. With the tools available today, and the tools that are just around the corner, we can have these design decisions determined by anyone on the team.

No-one necessarily needs to understand how to set up the codebase to update the colour slightly. Some of the tools I mention later on allow you to update the Design Tokens in the browser.

Design Systems are already “bridging the gap” between design and development. With Design Tokens and the tooling available, we can create better team relationships by closing that gap instead.

Some of the benefits of creating and using Design Tokens are the same as using a pre-processor when it comes to authoring CSS. I feel the added bonuses of being able to empower other team members and document how you use them, as well as the fundamental reasoning in that they can be platform agnostic, are all great “selling points” to why you need to start using Design Tokens today.

Tools

There are several tools available to help you and your team to create the required files from your abstracted Design Tokens:

Command Line Tools

There are several tools available on the command line that can be used as part of, or separate to, your development process.

These tools allow you to define the Design Tokens in a .json or .yaml file format which can then be compiled into the formats you require.

Some have built in functions to turn the inputted values to something different when compiled – for example, turning hexadecimal code that is a Design Token into a RGB value in your .css file. These command line tools, written in JavaScript, allow you to create your own ways in which you want things transformed.

My current client has certain design decisions for typography in long form content (font size, weight, line height and margins) which need to be together to make sense. Being able to write JavaScript to compile these design decisions into an independent Sass map for each element allows us to develop with assurance that the long form content has the correct styling.

WYSIWYG Tools

WYSIWYG (What You See Is What You Get Tools) have been around for almost as long as we have been able to make websites. I can just about remember using Dreamweaver 2, before I knew what a <table> was.

When browsers started to employ vendor prefixes to new CSS for their browsers, a flurry of online WYSIWYG tools came with it built in. They’re still there, but the industry has moved on.

Design Tokens also have a few WYSIWYG tools available. From simpler online tools that allow you to generate the correct Sass variables needed for your design decisions to tools that store your decisions online and allow you to export them as npm packages.

These types of tools for creating Design Tokens can help empower the team as a whole, with some automatically creating documentation which can easily be shared with a url.

Retrofitting Tools

If you are starting from scratch on a new re-design or on a new project that requires a Design System and Tokens, the many of the tools mentioned above will help you along your way. But what if you’re in the middle of a project, or you have to maintain something and want to start to create the parts required for a Design System?

Luckily there are several tools and techniques to help you make a start.

One new tool that might be useful is Superposition. Currently in private beta with the public release set for Q1 of 2020 Superposition helps you “Extract design tokens from websites and use them in code and in your design tool.”

Entering your domain gives you a nice visual documentation of your sites styles as Design Tokens. These can then be exported as Sass Variables, CSS Custom Properties, JavaScript with the team working on exports to iOS and Android.

If you have an existing site, this could be a good first step before moving to one of the other tools mentioned above.

You could also make use of CSSStats or Project Wallace’s Analysis page that I mentioned earlier. This would give you an indication of what Design Tokens you would need to implement.

Component Based Design

So, we’ve created our Design Tokens by abstracting the design decisions of brand colours, typography, spacing and more. Is that as far as we can go?

Levels of Design Decisions

Once we have created our first set of Design Tokens for our project, we can take it that little bit deeper. With command line tools and some of the applications available, you can link these more global decisions to a more deeper level.

For example, you can take your chosen colours and make further design decisions on the themes of your project, such as what the primary, secondary, or tertiary colours are or what your general component and layout spacing will be.

With this, we can go one step further. We could also define some component specific design decisions that can then be compiled for the developer to use. Invest in time to check over the designs with a fine toothcomb and make sure you are using the correct Sass variable or CSS custom property for that component.

If you are going more than one or two levels of design decision making, you can compile each set of these Design Tokens to your Sass variables which can then be used as required. So you can provide: global, theme, component level Sass variables which can be used in the project. Or you could choose to only compile what you need for the components you are creating.

Variables, Maps, Custom Properties

Some of the tools available for creating and maintaining your Design Tokens allow you to compile to certain programming languages.

With my current client work, I am making use of Sass variables, Sass maps, and CSS custom properties. The Design Tokens are compiled into one or more of these options depending on how they will be used.

Colours are compiled as global Sass variables, inside of a couple of Sass maps and CSS custom properties. Our macro layout breakpoints are defined as a single Sass map.

If we know we are creating a component that has the ability to be themed, we can make use of CSS custom properties to reduce the amount of CSS we need to override, and also allow us to inline things that can be changed via a CMS as required. Which leaves us using Sass variables for parts of a component that won’t change. We are using Sass maps differently still. As mentioned, we generate a Sass map containing the design decisions for each element of text, and we can use long form text. This Sass map is then compiled into separate CSS declarations as needed using Sass mixins.

I find the beauty of being able to make use of the global, themed, and component level design decisions by compiling them into various formats (that essentially become CSS) and that gives us more power in authoring components.

Creating Consistent Utility Classes

As you have created your more global generic design decisions, you can create your own small set of utility classes.

Using a pre-processor like Sass you can define a set of mixins and functions that can take your Design Tokens that have been compiled down into variables and maps and generate separate classes for each design decision.

By making tokens available to all digital teams, we can enable them to create custom experiences that are aligned to current visual standards when a component does not (or will not) exist in the design system. Maya King

In creating utility classes with Design Tokens (using something like Sass) you have consistency with the overall Design System for times when you or a team need to create a one-off component for a project.

These exceptions tend to be something that won’t make it as part of the overall Design System, but it still needs that look and feel.

Having classes available that we can guarantee use the generic, global design decisions from the Design Tokens means these one-off components should be well on their way to have the overall look and feel of the project, and will get any updates with little to no additional overhead.

Wrapping Up

I think we are starting to see the potential of using Design Tokens as Design Systems become even more popular. I think that, from this overview, we can see how they can help us close the gap that still exists in places between the designers and developers on the team. They can help empower people who do not code to make changes that can be automatically updating live work.

I think you can start now. You may not have or need what you could term “a fully-fledged Design System” but this small step will help move towards one in the future and give you instant benefits of consistency and maintainability now. If you want more Design Tokens, as well as the links that are dotted around this article I also maintain a GitHub repo of Awesome Design Tokens which I try to keep updated with links to tools, articles, examples, videos, and anything else that’s related to Design Tokens.

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About the author

Stuart Robson is a freelance front-end developer and design systems advocate who curates the design systems newsletter - news.design.systems

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Mel Choyce explores how the new WordPress editor (also know as Gutenberg) can be used to create more carefully art directed posts. Like gifts carefully arranged beneath the Christmas tree, it’s the contents that matters but the presentation that sells.

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The New York Times release of Snowfall in 2012 took the web industry by storm. Media-rich and captivating, its design evoked wonder, fear, and desperation in the face of an avalanche. Snowfall was one of the first great art directed digital experiences in this era of the modern web (Space Jam, obviously, being one of the great experiences of the era prior).

“Art direction combines art and design to evoke a cultural and emotional reaction. …Art direction is about evoking the right emotion, it’s about creating that connection to what you’re seeing and experiencing.”

Art Direction and Design by Dan Mall

Art direction isn’t a new concept. Pick up any magazine or print publication — designers have long been creating evocative media experiences. Then the web came and messed that up. Fonts and even colors were limited at first, especially if you wanted to create something using semantic HTML rather than Flash. Early HTML and CSS didn’t offer great ways to create dynamic layouts like you’d see in a magazine. Floats, am I right?

A lot’s changed in the past decade. We have reliable ways to serve fonts, opening up vast typographic possibilities. CSS features like Flexbox and Grid allow for complex layouts. Plus, our hardware is getting better and better. We live in exciting times.

Behind the curve

But not everyone’s kept up. For most of its history, the WordPress editor was a text-first writing experience, shining with simple blogs but falling flat in the face of a complex website. Want some columns on your page? Well, there’s a plugin for that, it lets you write some pseudo-code WordPress called shortcodes, and yeah you just need to wrap your columns in this code in your editor… Or, uh, maybe you could hand-code a template for your theme that offers three columns of widget areas and put everything in there? Or maybe…

You get the point.

The new WordPress editor (codenamed “Gutenberg”) introduces the concept of blocks, like building blocks or bricks or LEGO. Rather than needing to hand-code anything, you have an interface for editing all sorts of content, even the aforementioned former nightmare of columns. Blocks can come with placeholders, so you can fill-in-the-blanks rather than having to build from scratch.

The new WordPress block editor allows me to focus on the best way of presenting my content instead of focusing on how I’m going to technically enter the content. The block editor allows my designer brain to think more creatively. I can go about creating an appropriate emotional reaction for a site’s content, rather than focusing on implementation.

Block it to me

The building blocks of the new editor (text, media) are the same, but the new ways to combine and build upon those blocks makes for a better art direction experience.

New to the WordPress editor is the Media and Text block, which combines — you guessed it — media and text into a new way to approach layouts.

This is the foundation of the new WordPress editor. Take atomic pieces, and combine them to make whole sections and layouts. Best yet, no fumbling with floats if you want to put some text next to an image!

Do you want to build a website?

Let’s imagine I’m building a website for a non-profit that rescues black cats. They offer adoption services, run a fostering program, and take in abandoned, feral, or other cats in need. The primary goal of the site is to connect people to the rescue organization. Raising awareness and soliciting donations are secondary, but still important factors.

Because so much of a person’s experience with WordPress is contingent on their particular setup — themes, plugins, and admin customizations — I’ve decided to keep this site pretty light.

The Twenty Twenty Theme

WordPress releases a new default theme pretty much every year. This year’s theme, Twenty Twenty, was built with Gutenberg in mind. It supports optional features like color schemes and wider block alignments. The design is clean and modern, and offers some additional customization options. I think it’s a good choice for this website.

Columns

While there’s no internal grid system in WordPress (yet!), the Columns block comes close to allowing complex layouts within a post or page. With it, you can start to break out of one column and think more like a print designer.

The most straightforward layout we could do is a familiar pattern on the web — three feature columns consisting of a heading, some text, and a button.

To accomplish this, I loaded up the editor and started planning.

First, I added a group block to contain my columns, and provide a background color. (The columns block does not currently support background colors, but it might in the future.)

I want my columns to stand out from the white background of the page, so I opt for a light grey.

Within the group, I placed my Column block, which features a convenient placeholder to help me pick which layout I want:

I opt for the three column option.

From here, it’s easy to build out my section — headings, paragraphs, and buttons are all existing blocks I can plop right into my columns:

It looks really good on the front-end of my site, too:

This is all fairly straightforward, but by changing up a couple columns widths and some sizing, I can get something that looks more dynamic and draws attention to the adoption process, which is the most important feature:

I could even add an image, change up my background color to match, and nest “Foster” and “Save” into another set of columns beneath “Adopt”:

All of this from the same set of blocks, yet each variation strikes a different impact. …And, you know, feels a little less like this:

which one of the two possible websites are you currently designing? pic.twitter.com/ZD0uRGTqqm

— Jon Gold (@jongold) February 2, 2016

But if I wanted to start looking like that, uh, second example — I can!

Media and Text

The aforementioned Media and Text block is a great building block for some eye-catching, informational parts of my homepage.

Galleries

To break up all that text content and get my site looking less like it’s for a startup, how about adding even more cute cats in between? You can never have too many cat photos on the internet.

CoBlocks is a fantastic plugin that adds new blocks to WordPress, among them the icon block I used above, as well as a couple of different gallery layouts. I think carousels are terrible when they’re used for showcasing features or content, but I think they’re a good gallery format, and having something horizontal means my cats aren’t taking up too much space (unlike my own black cat, who likes to hog all my leg room in bed).

CoBlocks comes with Carousel, Collage, Masonry, Offest, and Stacked gallery blocks. The default Gallery block in WordPress is also pretty good — much better than it used to be.

Buttons

Alright, where am I? I have my intro columns featuring the primary information about site, some informational text, lots of cute cat photos, more informational text… I think my homepage is shaping up. I just need one final element: a donation section. Can’t take care of those kitties without some cash.

The only way to integrate payments into WordPress is to either link to a third party platform, or use a plugin. I’ve used ActBlue quite a bit when making candidate websites, so I’m going to pretend that this site uses a third party service that, like ActBlue, lets me link to specific donation increments off-site.

WordPress has a Buttons block underway that lets you add a row of buttons, without needing to rely on another block like Columns, but in the meantime, CoBlocks has an equivalent block I can use for now.

Great. It’s got a bold color, and I can link to a couple different donation increments.

But it could really use… something, you know, that draws the eye even more?

Shape Divider

CoBlocks has another great block, Shape Divider, which lets you add a decorative border that sits nicely above or below any container element, like the group block I’m using here. It comes with a variety of shape styles, like hills, rounded, and pointed. I settle on waves, which includes some overlapping transparencies along the top. It’s different from the rest of my page, but in a good way — it’s a subtle way for that section to stand out.

With that final block, my homepage is almost done. I just want to touch on two more blocks that can be used to improve the design: the Separator block, and the Spacer block.

Separator

Separator inserts an <hr /> into the page, with some minimal styles to make it look nice. Themes can then add new styles, or restyle the default to get some fancy alternatives, like this:

The Separator block is a great way to break up sections in a page.

Spacer

The Spacer block is an abomination, but I love it. It’s just an empty space. Think spacer gif, but spacer div. It’s terrible, but oh, oh so useful. I can increase space between elements without having to write any custom CSS. It empowers folks that are visual, but not technical. Combine it with Columns and you can almost pretend that you’re using a grid!

(It is, at the very least, hidden from screen readers.)

Okay but what does it look like?

With those in place, let’s check out my homepage.

Almost perfect. It’s bold, streamlined, and features plenty of cute cats. The only issue that caught my eye is the gap of white between the page content and the footer, which I can fix with some CSS added into WordPress’s Customizer tool:

.home .footer-nav-widgets-wrapper {
    margin-top: 0;
}

Not too bad, considering this is the first bit of CSS I’ve had to write for my homepage layout.

How about the old editor?

Out of curiosity, I tried to recreate my homepage using the Classic Editor plugin, which restores the old WordPress editing interface. Since I used some of my favorite plugins on my block editor site, I decided it was only fair to leverage plugins on my classic site. I installed
Shortcodes Ultimate, a plugin offering over 60 shortcodes to improve the WordPress editor. It has a good shortcode picking interface, great documentation, and in my opinion, is one of the best shortcode plugins the WordPress community has to offer.

This wasn’t fun. No shortcode interface will make the experience worth it to me, when I could use Gutenberg. One misplaced bracket, and I’ve borked my site. It takes a whole lot of time. And, I almost always need to write a bunch of custom styles to get it to work with my theme.

With our homepage complete, let’s move on to some interior pages. There are a couple other blocks, and combinations of blocks, that can help me build out the rest of my site.

Cover Block

One of the earliest complex blocks offered in the new WordPress editor was the “Cover” block, which can be used for banners and hero images:

Originally, it only allowed you to add an image or video, headings, and paragraphs, but the requirements have recently been loosened so you can add whatever blocks you like. This can lead to some unique layout possibilities.

Take, for example, a “Teams” section on our About page. We could use columns to make a simple layout, like this:

But if we have better images, we could explore using Cover to create more visual impact:

Let’s say we didn’t have any staff images, or they’re all poor quality and weirdly cropped, which is… not an usual occurrence! We can forego images altogether and instead, use the new gradient picker in Cover and use that to create visual impact:

Explore third-party blocks

Like CoBlocks’s gallery blocks, many third-party WordPress plugins can enhance your site and allow you to create a better experience for your visitors.

Accordions

Let’s say this rescue organization has some FAQs. Rather than creating a wall-of-text, we could use an accordion block to organize the content for easier browsing:

Grids

If columns aren’t adequate for achieving the layout you’re looking to build, you could try the Grids plugin by Evolve, which comes with a “build your own grid” feature:

I can use this block to make a more visually interesting landing page for the “Get Involved” section, which only exists to link out to its child pages:

Typography

You can also use plugins like CoBlocks and Kioken Blocks to customize your site’s typography, opening up the possibilities for a truly from-scratch site design. And I have to admit, as someone who makes web software, the idea of giving full typographic control to users terrifies me… but as a designer, I absolutely love this feature! 😅

With these tools, it won’t take long to finish my website.

Tons of new possibilities

Mix and match to create beautiful, art-directed experiences using blocks. You can look for plugins that support and build on the new editor, or specifically download individual blocks in the new WordPress block directory (just beta launched!).

Unsure of how to combine blocks to make an impact? A couple of plugins like Atomic Blocks, Kioken Blocks, and Ultimate Addons for Gutenberg include pre-curated layouts you can quickly add to your own sites. These layouts are already art directed, so you can choose the one that creates the biggest impact on your own audience.

Explore, and share your results!

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About the author

Mel Choyce is a wicked awesome product designer based in Boston, Massachusetts. Not only is Mel a WordPress Core Committer and former Release Lead, she is a regular core contributor and speaks frequently at WordCamps on design, typography, and user experience.

When Mel isn’t designing products at Automattic, she enjoys cold brew coffee, craft beer, and rocking out in her band. Say hi to her on Twitter at @melchoyce, and visit her site at choycedesign.com.

More articles by Mel

Anna Debenham harnesses up the huskies and puts them to work to figure out how teams distributed across multiple locations can work effectively to all pull in the same direction. With modern workforces distributed from north pole to south, can they all be kept running in step?

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Four years ago, I started working at a small startup called Snyk that’s based in two locations – London and Tel Aviv. The founders made it clear they wanted to grow headcount in both locations at the same rate, and for the design and engineering skillsets between the two offices to be evenly spread. We’re now at over 200 people and we’re still staying true to that vision, but only by completely changing how we were used to working.

The trend for fully distributed teams is on the rise – companies like InVision and GitLab have entirely remote employees. Snyk is somewhere in between, with small hubs of global team members in homes and shared offices globally alongside our main London, Tel Aviv, Boston, Ottawa and Bay Area offices.

Our R&D teams are based entirely in London or Tel Aviv, with a few employees working around Europe. Rather than have Team A working in one office and Team B working in another, we’ve deliberately designed it so that no R&D team at Snyk has all its members in one location. We could design our teams to be all co-located so that everyone’s in the same room, but we don’t.

When I explain this setup to people, I’ll often get a response of bewilderment – why do it this way? It sounds like a pain! Increasingly though, the reaction is positive – usually from people who’ve worked in a distributed team before where departments are split neatly between locations. They’ve experienced an “us vs them” culture, with work being thrown over the fence to designers or engineers in different timezones. They’ve been at the mercy of the decision makers who are all in the head office. This is exactly what we wanted to avoid. We wanted the company to feel like one team, across many locations.

It’s not perfect – I do miss the things that working in the same location brings such as collaborating on a whiteboard, or having planning documents stuck on the wall for the team to refer to. Pre-distributed working, I used to sit next to a designer and we’d bounce ideas off each other. Now I have to make the extra effort to schedule something in. Managing people remotely is also tough – I can’t easily see that a team member is having a bad day and make them a cup of tea.

But on the whole, it works pretty well for us. The time difference between London and Tel Aviv is a comfy 2 hours, and in Tel Aviv, the week runs from Sunday to Thursday, meaning there’s just a single day in the week when all our teams aren’t working. This makes the week feel like the ebb and flow of a tide – my Mondays are very busy, but on Fridays, half the team is off so there are barely any meetings – ideal for deep focus time.

So how do we make this distributed-but-also-co-located hybrid thing work?

Level the playing field

Firstly, that “us vs them” mentality I mentioned is the key thing to avoid to maintain a positive distributed work culture. Avoid the term “remote team”, as that has a sense of otherness. Instead, refer to your team as “distributed”. It’s such a small change that has the effect of bringing everyone onto the same level.

Also, consider your video conferencing etiquette – if you’ve got a large part of your team in one location, with just one or two members who are dialling in, you could end up with a very one-sided conversation. The room with the most people in it has a habit of forgetting the person they can’t easily see. Even if you’re in the same room, dial in individually so that everyones faces are the same size, and you’re addressing all the participants rather than just those in the same room as you.

Invest in tools that help communication

Early on, we invested in tools that would help make communication between locations as seamless as possible. I’m not talking about those screens with wheels that follow co-workers around a room to recreate a manager breathing down their neck (although now I think of it…). I’m talking about the familiar ones like Slack, Zoom and Notion.

Use a single tool where possible to reduce friction between teams so there’s no confusion as to whether you’re having a call over Google Hangouts, Zoom, Skype or whatever else is fashionable to use this year. Same with meeting notes – keep them in one place rather than scattered across Dropbox, Email and Google Docs.

Remote pair programming has also got a lot easier. We used ScreenHero before it got acquired and lost its remote control functionality – but there are some great alternatives out there like USE Together. You might also have collaboration tools built into your code editor, like Visual Studio’s Live Share, and Atom’s Teletype.

If teams are complaining about bad audio, don’t skimp – invest in better microphones, speakers and sound-proofing. You won’t get the benefits of working as a distributed team if there’s a barrier between communication. Ensure the internet is stable in all locations. Also, it sounds basic but make sure teams have somewhere to take a call in the first place, particularly 1:1s which shouldn’t be done in the open. Previous places I’ve contracted at had people dialling into meetings in stairwells, shower rooms and even toilet cubicles. Take care not to make the experience of working in a distributed team end up harming the experience of working in an office.

Open a window

For as long as we’ve had offices, we’ve had a fixed camera and TV screen setup between them that acts as a “window” between locations. The camera is on all the time, and we turn the microphone on once a day for standup (or whenever someone wants to say hi). When I turn on the TV in the morning, I can see the Tel Aviv office already working. At midday, our Boston office comes online, followed shortly after by our Ottawa office. It’s incredible what a difference this has made to make us feel more like one office.

Distributed meetings

With the time differences and weekday shift, there’s a condensed timeframe in which we can collaborate. It’s not as bad as it could be (I pity my fellow Londoners who work for companies based in California), but the hours between 9am and 4pm Monday to Thursday for us are at a premium. This means the meetings we have need to be a good use of everyone’s time. When we can’t find a time that works for everyone, we record the meeting. But even if everyone can make it, we still take notes.

The notebook brand Field Notes have a slogan “I’m not writing it down to remember it later, I’m writing it down to remember it now.”. This is a reminder that it’s not always the notes themselves that are useful, but the act of taking them. Where they’re really powerful is when you share them in real time. In Kevin Hoffman’s book ‘Meeting Design’, he recommends the notetaker shares their screen while taking notes so that everyone can participate in making sure those notes are accurate. Having the notes on the screen also helps focus the conversation – particularly if you have an agenda template to start with. It means you’ve got a source of truth for someone who mis-remembers a conversation, and you’ve got something to look back on in the next meeting so you don’t repeat yourselves.

Another tip we’ve taken from Kevin’s book is to have a kanban board for standing meetings, where everyone can add a topic. That way, you always have a backlog of topics to discuss in the meeting. If there aren’t any, you can cancel the meeting!

Don’t get into bad habits when you’re lucky enough to be sharing a single space – keep documenting conversations and decisions in the same way you would with a distributed team, so that future you can remember, and future team members can gather that context.

Team bonding

I always think the best way to bonding with people is over a meal – isn’t that what Christmas dinner is great for? As a distributed team, we can’t do that. We could try and recreate it (even just for the comedy value), but it’s really not the same. We have to try something different.

Enter Eurovision. For those of you outside Europe, imagine a cheesy pop song contest where each country performs their own song and everyone votes for the winner. This year, it was held in Tel Aviv, so dozens of us sat down to watch the live stream. We set up a Eurovision Slack channel and shared our horror in real time.

But Eurovision only happens ones a year, so we’ve extended shared experiences into multiple “hobby” Slack channels: we have one for food fans (#fun-foodies), football fans (#fun-footies), and even sourdough fans (#fun-sourdough). There’s also a weekly “drink and sync” where office-less team members join a video call and chat over a beer, coffee, or juice depending on the time of day for those that dial in. One team runs a movie club where they choose a video that’s relevant to their team’s work (such as a conference talk) and watch it together at the same time.

Onboarding new team members can feel quite impersonal if their manager isn’t in the same office. Starting your first day in an office full of strangers, where the only interaction with your manager is over a video call can feel daunting. And as a manager, I get anxious about my new hire’s first day – was there someone there to greet them and show them where they sit? Was everything set up for them? Did they have someone to eat lunch with? So we’ve been rolling out an “onboarding buddy” scheme. This is someone local who can help the new hire settle in to their new surroundings. It’s someone to chat to, share a coffee with, and generally look out for them.

We also use a Slack app called Donut which pairs employees up for informal chats to get to know each other. You get paired with someone random in the company and it helps you schedule a call with them. This is to encourage cross-pollination across teams and locations.

What distributed teamwork has taught us

There’s a lot that we’ve learnt about working well as a distributed team. We try and recreate the good things about sharing a physical space, and make them feel just as natural in the digital space, while also compensating for the lack of intimacy from being thousands of miles apart.

Mel Choyce’s 24 ways article Surviving—and Thriving—as a Remote Worker stresses the value of remote working, and the long term benefits it has had.

Working remotely has made me a better communicator largely because I’ve gotten into the habit of making written updates.

I think in a lot of ways, the distance has brought us closer. We make more of an effort to check in on how each other is doing. We document as much as we can, which really helps new hires get up to speed quickly.

By identifying what we find valuable about working in the same room, and translating that to work across locations, we find collaboration easier because we’re no longer strangers to each other. We might not be able to have those water-cooler moments in the physical realm, but we’ve done a good job of replicating that online.

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About the author

Anna Debenham lives in London and is a Product Manager at Snyk.

She’s the author of Front-end Style Guides, and when she’s not playing on them, she’s testing as many game console browsers as she can get her hands on.

More articles by Anna