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Let’s play a game: Tell me how old you are without telling me how old you are.
![Download Now: The State of U.S. Consumer Trends [Free Report]](https://no-cache.hubspot.com/cta/default/53/ebf9ec8e-a468-455a-943e-80aa4e6be694.png)
Not sure how to respond? Well, chances are your content consumption habits give you away.
For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox.
(If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.)
In a world driven by content marketing, understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation.
Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind.
To be real, I don’t like to put anyone in a box. Everyone’s different. Using me as an example again, I actually love watching television and network news, but this is uncommon with others in my generation.
All consumers are unique, but that level of personalization as a marketer isn’t really realistic. General benchmarks and statistical data, like those below, can inform a strategy you later test and refine.
Keep this in mind as we discuss:
Note: Many of these trends are pulled from HubSpot’s 2024 Consumer Trends Report, based on our survey of over 700 US consumers.
You can download the full report here.
Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers.
And they’re certainly influential in the purchases of their elders. Here’s what you need to know about their content consumption habits.
Gen Alpha is very young. Its members have limited independence and mobility, and over 50% own an iPad, so it’s no surprise video is a popular medium.
According to research firm Beano Brain, they think YouTube is “the coolest brand.”
Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three.
There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. The youngest members are still in diapers, watching Ms. Rachel and Cocomelon, while older kids are leaning toward Like Nastya or even MrBeast.
What can you do as a marketer? If you’re trying to get in front of Gen Alpha, invest in YouTube Marketing or consider partnering with YouTube influencers. We’ve got a comprehensive YouTube Marketing Guide and a free course to get you started. You can also consider YouTube Ads.
While on their iPads, there’s also a good chance Gen Alpha is playing a game like Roblox or Minecraft.
GWI found over 70% play digital games every day, making it their most popular pastime ahead of watching TV/movies, social media, or talking to friends on other platforms.
These games let players build virtual worlds they can explore with real-life friends who are also playing. They’re also working to enhance their worlds by purchasing new avatars, mini-games, abilities, animations, or apparel.
What can you do as a marketer? Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded. If you have the means, explore how you can create a brand experience in a game like Roblox, get featured in their marketing channels, or run ads.
For example, athletic brand Nike created Nikeland in the game.
As Obsessar explains, Nikeland is “a permanent virtual space for fans to connect, create and compete, empowering users to be their own creator and design mini-games from interactive sports materials.
Users can also compete in various mini-games such as tag, the floor is lava and dodgeball with their friends.”
“Nikeland leverages accelerometers on a user’s mobile device to translate offline movement to online. Users can also get signature Nike sneakers for their avatars from the virtual shop.”
With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.
What content consumption habits do you need to know to get a piece of the pie?
Learn even more about Gen Z buying habits and how to align as a marketer.
According to the World Economic Forum, Gen Z spends an average of nearly three hours per day on social media. That’s more than any other generation, and there’s very little they don’t do there.
HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. They also turn to it for entertainment, education, and socializing.
Our survey also found Gen Z’s top three social media platforms are TikTok, Instagram, and YouTube, but according to Morning Consult, Snapchat is not far behind.
What can you do as a marketer? Explore different ways to establish a presence on social media. Popular options include creating video content (a favorite of Gen Z), running paid ads, user-generated content campaigns, and working with influencers.
Content Hub features like Social Inbox and Content Remix can help execute social strategies to reach Gen Z in HubSpot as well.
When it comes to purchase decisions, our research discovered that Gen Z finds recommendations from influencers even more important than those from friends and family. And their impact doesn’t stop there.
Gen Z finds influencers and content creators relatable and trustworthy. As The Drum explained, they follow them because they “can offer connection, companionship, and aspiration.”
Because of this, they not only influence a follower’s purchase decisions but also their personal views.
What can you do as a marketer? Explore which influencers and creators your Gen Z buyers follow and if you can potentially partner with them. Perhaps you could send them a free product to post about or work on a larger content collaboration.
Learn more about your options for influencer marketing in our ultimate guide.
Millennials (born between 1981 and 1996) are unique among other generations in that they were born in an analog world but came of age in a digital one. This dual identity can be seen in their content consumption habits.
Social media started to rise during the early 2000s, making it contemporaries with millennials. Millennials have seen socials’ many evolutions and been a major player in shaping the cultures of older platforms like Facebook and X (formerly Twitter).
Like Gen Z, social media is the #1 channel for product discovery for millennials, but their favorite is YouTube, with Facebook and Instagram following.
45% of millennials also get their daily news from social media and over 60% their financial education.
What can you do as a marketer? Aim to educate millennial audiences on social media. This is one of the most effective ways to showcase your expertise and build the trusting relationships needed to eventually make a purchase.
Learn more about the most effective types of social media content.
Podcasts also came of age alongside millennials. eMarketer found that 64.2% of the generation listen to podcasts, while Edison Research found millennials and older members of Gen Z turn to them more than any other age group.
What can you do as a marketer? Consider starting a podcast for your audience or perhaps sponsoring or advertising on a podcast you know your audience already listens to. Both of these options will help you get your marketing message into millennials’ ears — literally and figuratively.
HubSpot has created several podcasts over the years, including Marketing Against the Grain.
But today, we also have a large podcast network that brings together many programs our audience can learn from.
Many podcast streaming platforms, like Spotify, also offer ads.
Speaking of streaming…
A recent Kagan US Consumer Insights shows millennials spend nine hours per day on digital entertainment.
It may surprise you, however, that more of this time is spent listening to music (2.8 hours) and playing video games (2.4 hours) than watching TV/video content (4.0 hours per day).
This is despite having, on average, 6.1 online video subscription services.
Sounds to me like one generation may need a subscription detox.
Out of these video subscription services, the most popular is Netflix (77%), followed by Amazon Prime Video (64%), with Hulu and Disney+ neck-and-neck for third place.
What can you do as a marketer? Now, of course, you can’t get original content on your favorite streaming platform — that would be cool though, right? But more and more streaming services are offering ad-supported tiers, so you can still promote your product or service to viewers.
According to a study by eMarketer, individuals of all ages watch video with ad-supported subscriptions at least once a month, with 80% of Amazon Prime Video subscribers opting for ad-supported.
Depending on your millennial audience’s preferences, these could be a great option for getting their attention.
If these ads are out of your budget, you can also explore creative ways to incorporate popular streaming shows into your content. Consider how HubSpot incorporated the HBO series “And Just Like That” into its Instagram content:
Unlike the generations that came after them, members of Gen X (born between 1965 and 1980) are not digital natives. They grew up with more traditional media before being exposed to the internet when they were already of working age.
Though overall television viewership is trending downward in favor of streaming, the Bureau of Labor Statistics found members of Gen X watch an average of 2.5-3 hours a day.
That’s about 87%, according to Provoke Insights, making them the second largest viewer group behind only baby boomers.
Television is also Gen X’s second favorite source of daily news, behind social media.
And this makes sense. Gen X grew up during the initial arrival of home television.
What can you do as a marketer? Television ads may not be the most “inbound” strategy, but they can still be effective for reaching nostalgic Gen X audiences. Learn more about the potential in our Ultimate Guide to TV Ads.
While of an older age when introduced to social media, Gen X have also become big fans of the medium.
In fact, it is their second most-used channel for weekly media consumption (behind television).
Like its younger successors, millennials and Gen Z, our research found social media is the #1 channel for product discovery for Gen X. However, they prefer Facebook, followed by YouTube (the same as baby boomers).
What can you do as a marketer? Don’t sleep on Facebook marketing. While waning in popularity with individuals under 45, the platform is only growing with Gen X and Baby Boomers. Here are some resources to get you started:
Baby boomers (born between 1946 and 1964) were the largest generation in the United States until millennials arrived.
As Investopedia explains, they generally remain “economically and politically influential because of their large numbers and the relative prosperity of the U.S. economy during their working careers.”
So, their content consumption habits are worth noting.
Baby boomers dramatically prefer TV to other content mediums.
93% turn to it for the majority of their weekly media consumption, and while they have subscription services, the number only hovers around 2.5 per household, four less than Gen Z or millennials.
But what are they watching? Aside from embracing shows like Yellowstone and Dancing with the Stars for entertainment, they also turn to network and cable news as their preferred channels for daily news.
46% report watching live, leading other generations by 14%.
What can you do as a marketer? Like with Gen X, television ads may be the way to go to get in front of baby boomers, but you can also consider looking into some of their favorite shows and incorporating them into your content.
While they didn’t grow up with it, baby boomers love social media just as much as their generational successors.
Like Gen X, our report shows their top platforms to be Facebook (70% have visited the site in the last three months) and YouTube, with those two also leading for their free video consumption, according to Kagan.
Unlike other generations, however, our research found social media is their least preferred channel for product discovery.
What can you do as a marketer? Lean into long-form video content on Facebook and YouTube. With their love of television and some social media, experimenting with long-form video could be the secret to leaving a mark on baby boomers.
You can also try going live on Facebook or YouTube. Check out:
Despite their differences, all generations seem to agree on three things when it comes to consuming content:
Our survey found that 87% of U.S. adults report using social media, with 40% using it to learn new things or get ideas. Perhaps they’re using it differently and frequenting different channels, but they are all using it.
So, regardless of who your target audience is, you can’t ignore social in your strategy.
Read “How to Create a Great Social Media Strategy in 2024 (+ New Data)”
The same can be said for video. Across every generation, the preference for visual and auditory content is apparent, while written (i.e., newsletters and news sites) are becoming increasingly less common.
Plus, video is known to be more memorable and engaging than static text alone.
All that said, invest in video marketing — whether it’s a television ad, Instagram Reel, YouTube Channel, or a host of other options. Find the platform your audience is hanging out on and meet them there with video.
Read The Ultimate Guide to Video Marketing.
Lastly, 72% of all respondents of our survey reported planning on using gen AI-powered search for shopping in the future. 79% of those who have already used it admit it offered a better experience than traditional search engines.
So, stay apprised of these habits and how you can adapt your marketing to them.
Read AI in Digital Marketing — The Complete Guide.
Content marketing is here to stay, but how consumers interact with it is evolving. As discussed earlier, no two consumers are alike — even within the same generation.
But using data-backed trends and content consumption habits, like those shared here, can help you create a smart strategy that you can test and refine over time.
Now, I just have one question for you: Did you figure out how old I am?
If not, I apologize. We millennials can be a little mysterious sometimes.
Today, we are bringing you a handpicked collection of the best textures, patterns, and backgrounds that capture the essence of jungle and forest environments.
Jungle and forest textures are incredibly versatile, fitting seamlessly into a wide range of creative projects. From bold, adventurous designs to subtle and serene backdrops, they can be used in everything from website designs to product packaging and digital art.
Whether you’re looking to convey the untamed wildness of the jungle or the calming beauty of forest landscapes, these textures will add depth and realism to your visuals. These textures are designed to bring out the intricate details of leaves, trees, and natural landscapes. Have a look.
This is a vibrant pack of diverse tropical forest backdrops. Laden with trendy tropic leaves, these can easily be used for exotic wallpapers, greeting cards, posters, or placards. This vector-based assortment is easily editable and customizable due to its well-organized layers, and it’s compatible with numerous graphic programs. The pack includes AI, EPS, JPG, PDF, and PSD files.
Another engaging collection of diverse forest-themed backgrounds. Featuring vibrant jungle plants, tropical birds, and leaves, these backgrounds can be used for exotic wallpapers, greeting cards, posters or placards. Easy to edit and resize due to their vector shapes and well-organized layers, the package includes AI, EPS, JPG, PDF and PSD files for maximum versatility.
This is a collection of forest texture backgrounds with 40 hand-drawn seamless vector patterns. These fully editable patterns convey an exotic, adventurous vibe, perfect for branding, packaging, fashion apparel, posters, and web backgrounds. The pack includes EPS and AI vector files, JPEG and PNG images, and a helpful instruction file.
Unleash your wild side with this collection of jungle-themed patterns. This comprehensive collection features 30 distinctive, seamless patterns in an array of colors. Incorporating rich, gold hues and exuding a unique, jungle-themed aesthetic, these patterns are versatile and perfect for personal projects like decor and postcards, or professional branding and product design endeavors.
A vibrant, colorful forest background pattern for modern design projects. Provided in both JPEG and Photoshop PAT formats, this high-quality design features rich, nature-inspired imagery. At 60 x 60 cm and boasting a resolution of 300 dpi, it captures the essence of a lively jungle, complete with an assortment of birds, making it a versatile choice for a range of projects.
Explore the captivating beauty of the jungle with this abstract jungle plant pattern. Bursting with sharp textures of rich plants like bird of paradise, ferns, and snake plants, this pattern is ideal for sprucing up your backgrounds, textiles, or templates. Try using it on dresses, shirts or even bedsheets for a refreshing tropical aesthetic.
Check out the stunning green forest texture, a stylish and dynamic seamless pattern. Beautifully textured with meticulous detailing, it presents an original forest-inspired background. The design comes in a JPEG file format, sized at 64 x 64 cm with a crisp 300 dpi, ensuring you get top-notch quality. It’s a versatile creative asset from a third party that is canvas-ready for your numerous design aspirations.
This forest fern seamless pattern is ideal for various backgrounds. This package includes one exquisite pattern design, infused with delicate forest fern motifs. Available as a high-resolution JPEG and PAT file, it’s perfect for various design projects, adding a touch of natural elegance to your artwork.
This is a vividly designed seamless pattern that perfectly captures the allure of the jungle. It comes as a high-resolution 7559 x 7559 px JPEG and PAT. file. With its seamless design and a crisp 300 dpi resolution, this image brilliantly complements any project that requires a dash of nature-inspired aesthetic.
This backgrounds pack boasts three intricate, seamless designs in adaptable AI, EPS, and PNG formats. Perfect for introducing a rustic, natural element to your projects, these patterns can be easily customized to suit your needs. Ideal for invitations, greeting cards, or digital backgrounds; they’re a perfect way to infuse your designs with a touch of tranquil forest beauty.
This pack is perfect for enhancing your projects or presentations with a touch of nature. This collection boasts high-resolution texture photographs of forests, optimized for easy visibility of your designs or information. With an impressive 4000 x 3000 px and 300 DPI, it’s an apt choice for conveying ideas or messages related to nature.
This pack offers a unique selection of high-resolution backgrounds (4000x3000Px) of tree bark textures. Ideal for a range of projects from arborist or forester logos to nature illustrations, these images can also enhance your graphic designs or artistic creations.
A unique and high-quality tree trunk textures pack in incredible 8K resolution. Consisting of 20 JPG files (6000 x 4000 px), these textures are compatible with Photoshop, Photoshop Elements, and other graphic programs capable of reading .JPG files, making them a versatile addition to your design toolbox.
This bundle offers a collection of high-resolution JPG textures that showcase the unique grains of tree bark. Crafted in impressive 8K resolution, compatible with Photoshop and Photoshop Elements, and any graphic program that can read JPG files, these 20 versatile textures can add a touch of nature to any digital project.
This is a contemporary-styled creative asset comprising ten gradient texture images, sized at 6400x4400px and 72dpi. Presented in a versatile JPG format, these high-resolution images are ideal for a myriad of uses, including wallpaper backgrounds, artwork, presentation slides, website designs, posters, and covers. Their forest-themed aesthetic adds an enchanting allure, enhancing your design or print work.
A captivating collection of high-resolution textures and digital papers, designed to enhance future projects. Perfect for various uses from graphics to branding, social media to scrapbooking, their compatibility with Adobe Photoshop CC ensures seamless integration. The backgrounds come in JPG and PNG formats with a 6000 x 4000 px resolution.
Loaded with vivid vector illustrations, this set includes everything from cartoon-style forests and mountains to rivers and trees. An ideal pick for your projects needing a dash of nature-themed whimsy, this artistic package offers designs in various formats, including AFDESIGN, PNG, JPG, SVG, PDF, and EPS.
This free forest texture features a close-up of a tree bark. It’s been made with a real photo of an actual tree. The texture will surely add a more authentic look and feel to your design projects.
Another photorealistic tree bark texture features a close-up photo of a real tree. This texture is perfect for adding a nature-inspired rough look to your designs. It comes in AI, EPS, and JPG formats.
This is a high-resolution texture of a tree truck that comes in JPG format. The texture is a great option for adding a weathered and old vibe to your designs. It comes in 5472 x 3648px resolution.
This is a high-quality photo of a forest scene that features a pattern-like view of a group of trees. You can download this photo in high resolution and use it as a texture for various types of designs.
A beautiful aerial photograph of a forest featuring a wide view. This forest image is perfect for adding a nature-themed background to your designs. It will also work quite well as a texture as well.
Checkbox and radio button hacks are the (in)famous trick for creating games using just CSS. But it turns out that other elements based on user input can be hacked and gamified. There are very cool examples of developers getting creative with CSS games based on the :hover pseudo-class, and even other games based on the :valid pseudo-class.
What I’ve found, though, is that the :target pseudo-class seems relatively unexplored territory in this area of CSS hacking. It’s an underrated powerful CSS feature when you think about it: :target allows us to style anything based on the selected jump link, so we have a primitive version of client-side routing built into the browser! Let’s go mad scientist with it and see where that takes us.
Did I type those words together? Are we going to hack CSS so hard that we hit the singularity? Try to beat the stylesheet below at Tic Tac Toe and decide for yourself.
The stylesheet will sometimes allow the game to end in a draw, so you at least have a smidge of hope.
No need to worry! CSS hasn’t gone Skynet on us yet. Like any CSS hack, the rule of thumb to determine whether a game is possible to implement with CSS is the number of possible game states. I learned that when I was able to create a 4×4 Sudoku solver but found a 9×9 version pretty darn near impossible. That’s because CSS hacks come down to hiding and showing game states based on selectors that respond to user input.
Tic Tac Toe has 5,478 legal states reachable if X moves first and there’s a famous algorithm that can calculate the optimal move for any legal state. It stands to reason, then, that we can hack together the Tic Tac Toe game completely in CSS.
In a way, we are not hacking CSS at all, but rather using CSS as the Lord Almighty intended: to hide, show, and animate stuff. The “intelligence” is how the HTML is generated. It’s like a “choose your own adventure” book of every possible state in the Tic Tac Toe multiverse with the empty squares linked to the optimal next move for the computer.
We generate this using a mutant version of the minimax algorithm implemented in Ruby. And did you know that since CodePen supports HAML (which supports Ruby blocks), we can use it secretly as a Ruby playground? Now you do.
Each state our HAML generates looks like this in HTML:
<div class="b" id="--OOX----">
<svg class="o s">
<circle></circle>
</svg>
<a class="s" href="#OXOOX----">
<div></div>
</a>
<svg class="o s">
<circle class="c"></circle>
</svg>
<svg class="o s">
<circle class="c"></circle>
</svg>
<div class="x"></div>
<a class="s" href="#O-OOXX---">
<div></div>
</a>
<a class="s" href="#O-OOX-X--">
<div></div>
</a>
<a class="s" href="#O-OOX--X-">
<div></div>
</a>
<a class="s" href="#O-OOX---X">
<div></div>
</a>
</div>With a sprinkling of surprisingly straightforward CSS, we will display only the currently selected game state using :target selectors. We’ll also add a .c class to historical computer moves — that way, we only trigger the handwriting animation for the computer’s latest move. This gives the illusion that we are only playing on a single gameboard when we are, in reality, jumping between different sections of the document.
/* Game's parent container */
.b, body:has(:target) #--------- {
/* Game states */
.s {
display: none;
}
}
/* Game pieces with :target, elements with href */
:target, #--------- {
width: 300px;
height: 300px; /
left: calc(50vw - 150px);
top: calc(50vh - 150px);
background-image: url(/path/to/animated/grid.gif);
background-repeat: no-repeat;
background-size: 100% auto;
/* Display that game state and bring it to the forefront */
.s {
z-index: 1;
display: inline-block;
}
/* The player's move */
.x {
z-index: 1;
display: inline-block;
background-image: url("data:image/svg+xml [...]"); /** shortened for brevity **/
height: 100px;
width: 100px;
}
/* The browser's move */
circle {
animation-fill-mode: forwards;
animation-name: draw;
animation-duration: 1s;
/* Only animate the browser's latest turn */
&.c {
animation-play-state: paused;
animation-delay: -1s;
}
}
}When a jump link is selected by clicking an empty square, the :target pseudo-class displays the updated game state(.s), styled so that the computer’s precalculated response makes an animated entrance (.c).
Note the special case when we start the game: We need to display the initial empty grid before the user selects any jump link. There is nothing to style with :target at the start, so we hide the initial state — with the:body:has(:target) #--------- selector — once a jump link is selected. Similarly, if you create your experiments using :target you’ll want to present an initial view before the user begins interacting with your page.
I won’t go into “why” we’d want to implement this in CSS instead of what might be an “easier” path with JavaScript. It’s simply fun and educational to push the boundaries of CSS. We could, for example, pull this off with the classic checkbox hack — someone did, in fact.
Is there anything interesting about using :target instead? I think so because:
:target with the checkbox hack to create games with a time-travel mechanic in the tradition of Braid.Time Travelling CSS With :target originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.
“Wrapping the <label> around the <input> is fine, and is sufficient for conformance on its own, however adding explicit association with for and id is still necessary in practice.” —James Edwards
Quick Hit #17 originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.
What’s the most important part of a business presentation? The way you dress? Your speech? Or is it your body language? It’s actually none of the above!
Your presentation slides are the most important part of a business presentation. Why? Because your clients will be staring at the slides at all times and you’ll be using those slides to visualize your speech. That’s why you should pay close attention when designing the slides for your presentations.
To help you get started with your Keynote slide designs, we handpicked the best Keynote slides templates you can use for your business and corporate presentation needs. Design your presentation right, follow our tips on how to give a Keynote presentation with impact, and you’ll capture and keep the attention of everyone in the room!
Vixa is a multipurpose Keynote template that comes with a stylishly modern slide design you can use to create all kinds of professional and business presentations.
The template includes 30 unique slides and each slide is available in 5 different color schemes, making it a total of 150 slides. The slides also include image placeholders for easily placing your images as well.
In addition to its beautiful slide designs, this template also comes with lots of editable charts, infographics, icons, and illustrations you can use to create a more compelling business presentation.
This Keynote template will help you design more modern and professional-looking presentations for your business meetings. It features a bold red color theme with stylish content layouts. There are 27 unique slides in this template with fully customizable elements, vector graphics, charts, infographics, and more.
The Bauhaus design theme is the highlight of this Keynote template. It uses the popular Bauhaus design trend quite well to offer both a creative and professional mix throughout the slideshow. The template includes 25 unique slides.
This is a visually engaging, well-structured Keynote template designed to present business proposals in a clear and professional manner. Ideal for new project pitches and securing client agreements, this template effectively communicates complex data, highlighting your proposal’s value proposition and benefits.
This is a thoughtfully designed Keynote template for constructing compelling business presentations. It offers a clear framework for outlining strategies related to business expansion. Ideal for entrepreneurs and executives, the template places a strong emphasis on clarity and impact.
This Keynote template serves as a professional presentation template with a minimalist and modern design. Ideal for any startup business or agency bolstering its profile, this multipurpose template caters to various needs like pitch decks, company portfolios, financial reports, and marketing kits.
A versatile, modern Keynote template ideal for businesses in the footwear and fashion industry. This clean, professional presentation template is perfect for pitches, project proposals, or marketing operations. Boasting 36 slides, resizable and editable graphics, and a 16:9 wide screen layout, it allows for a tailored, comprehensive showcase of your brand and offerings.
This is a sleek Keynote template with a minimalist design. Perfect for any creative business purpose, it offers a range of 40 versatile slides that can be easily customized. Fantastic for advertising agencies, branding consultants or design studios, this template allows for drag and drop image placeholders.
This is a versatile, easy-to-use Keynote template designed to streamline the process of creating annual reports. It boasts professional and editable slides, boasting a 16:9 aspect ratio, which can be customized without the need of an image editor. The package incorporates a convenient icon pack, an image placeholder function, and a resourceful help file.
This Keynote template offers an efficient way to present your business in a professional manner. With 36 slides full of customizable features such as infographics, photo layouts, and diagrams, this template is easy to use and edit, with no prior application knowledge required.
This Keynote template comes equipped with creative photo layouts, infographics, tables, diagrams, and more, to showcase your business and its work professionally. This versatile template is accessible to both technical and non-technical users, being fully editable and easy to personalize, and more.
An is an adaptable Keynote template made to enhance your presentations. It features 10 slides with fully editable and scalable graphics, allowing for clear and captivating communication. The template is designed with wide screen ratio, uses recommended free web fonts and is based on Master Slides.
This a Keynote template designed for stunning, futuristic presentations. This asset offers sleek, modern designs, intuitive layouts, and editable infographics, aiming to captivate audience attention and facilitate impactful message delivery. With 20 unique slides, the pack features a picture placeholder for easy use.
The bold, simple, and professional design of this template makes it the perfect choice for making slideshows for corporate brands and businesses. It uses simple content layouts with enough space for showcasing images and data. This template has 30 different slides.
If you want to make a presentation to showcase your marketing plan in a more effective way, this Keynote template is for you. It comes with a whopping 152 unique slides to choose from. The template has lots of useful marketing and business-themed slide layouts for showcasing statistics as well.
Born Ink is a free Keynote template that comes with a set of beautiful slides. It’s ideal for making presentations for design agencies and artists. The template includes 10 unique slides and it comes in PowerPoint format too.
This Keynote template comes with a bold and modern slide design. It’s perfect for making all kinds of corporate, business, and agency presentations. There are 29 different slide layouts included in this template.
Edric is a modern Keynote template you can use to design slideshows for project proposals, portfolios, and business profile presentations. The template comes with 39 unique slides with editable vector graphics, custom icons, and more.
Design the perfect proposal presentation for your modern business brand using this Keynote template. It lets you choose from 20 different slide layouts to create a minimal and clean slideshow that will win over clients.
Create a steps analysis for your project presentations using this collection of Keynote infographic slides. There are 17 different slide layouts in this template with various styles of steps analysis designs. Each slide is available in 12 different color themes as well.
This is a free Keynote template you can use to design a simple business profile presentation. The free version of the template includes several useful slides for showcasing your business and services.
Beat is a creative, colorful, scalable, and eye-catching Keynote presentation template that can be used for pitch-deck, e-commerce business, or brand promotion purposes. It contains 50 unique slides and hundreds and thousands of vector shapes and icons.
Here we have a modern, creative, and multi-purpose Keynote template featuring 150 unique slides, 5 color variations, pixel-perfect illustrations, resizable and editable graphics, drag and drop picture placeholders, and much more.
Bionema is a stunning Keynote template that can be used for virtually any purpose under the sun. It has an uncluttered, sleek design, and a smorgasbord of amazing features for you to customize to your heart’s content.
Next up is a versatile Keynote template that can be used for a variety of purposes. It offers a range of beautiful slide designs that can be adjusted to suit your needs. Download this freebie and you’re ready to nail your next presentation.
Are you looking for an easy-to-edit, stylish presentation that really makes a statement? Look no further than this crypto Keynote template featuring a dark, and bold theme, unique layout, and a number of customizable options.
Wizzlow is a professional Keynote template that features a minimal and elegant design. It features all the elements you need to make an effective business presentation including 30 unique slides, vector icons, editable shapes, and much more.
This modern Keynote template is perfect for businesses and agencies for making visually appealing presentations. The template comes with 33 unique slides filled with vector graphics, icons, master slide layouts, image placeholders, and more.
Trusty is a beautifully minimalist Keynote template that features a modern design filled with creative shapes, colors, and elements. It’s perfect for showcasing creative agencies and businesses. The template includes 30 unique slides with editable vector graphics.
Guyon Keynote template comes with a creative set of slides that are most suitable for making presentations for modern marketing, fashion, and creative businesses. It includes 30 unique slides in 5 different color variations as well as image placeholders and illustrations.
Monochrome is a minimal business presentation template that comes with a clean and elegant design. This template features 40 unique slides filled with lots of infographics, charts, graphs, and vector elements. You can use it to design all kinds of business-related presentations.
Space is a professional Keynote template you can use for free to create different types of business and creative presentations. It includes multiple slides you can easily edit and customize to change colors and images as well.
Say hello to Exclude, a bold, and bright presentation format that packs a powerful punch. It contains 39 beautifully designed slides that can be edited on the go, vector icons, free fonts, drag, and drop picture placeholder, and a lot more amazing features.
How would you like to get access to a minimal Keynote template that’s available for free, and allows you to spend the majority of your time and effort on the content of the presentation? Sure, nothing holds a candle to a premium Keynote presentation, but for a freebie, Macmu is as good as it gets.
Wow your audience with Pathdeck, a minimal, and elegant presentation template comprising of 30 carefully crafted slides that can be customized in just a few easy clicks. This Keynote template will allow you to create a sensational presentation with minimal effort.
Maloka is an impressive Keynote presentation that will instantly draw your audience’s attention to the slides, and keep it there till the end. It contains 36 clean, and creative slide designs, RGB color mode, and a range of editable infographics.
You don’t always need bells and whistles to make a statement. Sometimes, a simple and sophisticated presentation is enough to do the trick. If elegance and minimalism are what you’re after, Seattle is the best option to go for. It’s available for free.
Marketic is an elegantly designed business template that’s guaranteed to take your marketing game to a whole new level. It consists of 30 slides with handmade infographics, a light and dark background option, and free fonts. A must-have product in your keynote collection!
Finnegan is an easy-to-use, time-saving Keynote template that you’re going to cherish for a long time to come. It’s a multipurpose presentation format that features 35 minimal slides, easily customizable using the drag and drop picture placeholder.
Investyle is a stunning presentation template to draw your investors’ attention in. It comprises 20 slides crafted with an attention to detail, widescreen, free icon pack, handmade infographics, and so much more. We recommend you take Investyle for a spin, or add it to your shortlist at the very least.
If you’re looking for an attention-grabbing template for creative businesses, Jongjons is an excellent contender for your cash. It’s a versatile Keynote template guaranteed to give a distinctive look, and feel to your presentation without you having to make an extra effort.
This is a unique free Keynote template that comes filled with lots of infographic slides you can use to create presentations backed by statistics and data. It includes 10 unique slide designs with editable vector shapes and graphics.
If you’re working on a presentation to showcase a marketing plan for your company, this Keynote template will help you create a more compelling presentation that wins your crowd. It includes 30 unique slides in 10 different premade color schemes.
Use this professional Keynote template to design effective business proposal slideshows to pitch your new ideas, project proposals, and products to investors and clients. The template features 30 creative slides in 5 different color variations.
Another clean and minimalist Keynote template that will help you create more unique presentations with content-focused designs. This template lets you choose from many business-related slides, including slides for showcasing revenue, market, vision, PEST, AIDA, and many other business models as well.
This colorful Keynote template is perfect for making a presentation for a creative agency or a freelance professional. It features 30 unique slides that also comes with fully customizable designs and image placeholders for easily editing the slideshow to your preference.
DMZ is a professional Keynote presentation template made specifically for digital marketing and social media marketing agencies. The template features a highly visual design filled with lots of images. It also includes a total of 210 slides that are available in both light and dark color themes.
Air is a free Keynote template designed for crafting presentations for agencies and modern businesses. The template 60 unique slides filled with editable graphics. It’s free to use with personal and commercial projects as well.
Basics is yet another free Keynote template that comes with more than 30 elegant slide designs you can use to make business and professional presentations. The template is fully customizable and comes in print-ready format.
Innov is a modern Keynote template you can use to design presentations for hotel and resort businesses. The template comes with more than 50 unique slide designs with vector icons, editable graphics, image placeholders, and much more.
If you’re working on a presentation for a construction business, this Keynote template will help you design the perfect slideshow. It includes a total of 150 slides featuring gallery, portfolio, services slides and more that are available in 5 different color schemes.
This Keynote template comes with a modern design featuring all the elements you’ll need to create an effective presentation to promote your business. It includes 146 unique slides in 5 different colors that come with graphs, charts, pricing tables, vector graphics, and more.
This business Keynote template features a casual and a minimalist design. It includes 32 master slides in 2 different sizes: standard and widescreen. The template can be easily customized to change colors and replace images to your preference.
A keynote template designed specifically for making professional pitch decks for pitching products and startups to clients and investors. This presentation template comes with fully customizable vector graphics, an icon pack, photo placeholders, and more.
A modern and effective Keynote template designed for promoting agencies, small businesses, and corporate businesses. It includes 100 unique slides in 15 different premade color schemes.
Enable is a free Keynote template most suitable for making agency portfolio and modern startup presentations. The template includes slides filled with lots of image placeholders and highly visual content design.
Simple is a minimal and free Keynote template you can use to make all types of business and professional presentations. The template includes multiple slides you can easily customize to your preference.
This creative Keynote template comes with a colorful and an attractive design you can use to pitch your company marketing strategy to clients and your boss. It includes 40 unique slides featuring slide transitions and animations.
The perfect Keynote template for creating a presentation to promote your business plan. The template includes 70 unique slides, featuring timelines, team slides, maps, projections, and much more.
Pitch is a creative Keynote template that features a modern and a colorful design. It comes with 120 unique slides made for creating presentations to pitch products, businesses, and startups.
Create an effective business proposal using this Keynote template. It includes 60 unique slides in 4 different color schemes featuring resizable vector graphics, icons, and more.
Are you working on a presentation to pitch a product or a business to investors? Then this Keynote template will come in handy. It’s designed specifically for creating investor presentations and it includes 90 unique slides.
Taya is a simple and clean Keynote presentation template that comes with a set of slides featuring minimalist designs. This template is most suitable for making agency portfolio and business profile presentations.
Create effective financial report presentations for your business meetings using this Keynote Template. It comes with 130 unique slides featuring infographics, charts, diagrams, timelines, custom icons, and much more.
BizPro is a professional Keynote template designed mainly for creating proposal presentations and slideshows. The template includes 105 unique slides and it’s available in 6 versions featuring editable colors, resizable graphics, and icons packs.
BOLT is a minimalist Keynote template made for business and corporate presentations. It features 145 creatively designed slides featuring stylish vector graphics, charts, graphs, diagrams, and more.
Dreamer Keynote presentation template is made for creating both business and professional presentations. It comes with an elegant dark color theme with 100 unique slides. It also includes a light color themed version of the template.
Create a powerful and engaging presentation to pitch your startup to investors using this Keynote template. It includes many useful slides featuring problem slides, business model slides, competition slides, and more.
Monthly Planner Keynote template comes with 50 unique slides. You can use this template to design effective presentations for monthly or weekly meetings to summarize your projects and progress.
An effective Keynote presentation template featuring 20 master slides for crafting unique business reports and presentations. It’s available in both standard and widescreen sizes as well.
This Keynote template is specifically designed for web design agencies for pitching new website designs to clients. It includes many unique slides featuring wireframes, expenses, project overview, and more.
Lekro is a unique Keynote template that features a set of modern slides with a minimal design. It comes with 61 unique slides with animations and slide transitions as well as charts and vector graphics.
This Keynote template comes with lots of creative and attractive illustrations that will help you create a unique presentation to promote your business or agency in style. It includes 110 unique slides in widescreen and standard sizes.
Create effective financial and economy related presentations using this Keynote presentation template. It includes many useful business slides featuring flowcharts, infographics, diagrams, and more.
Another modern Keynote template featuring 60 unique slides for creating presentations for digital marketing agencies. The template comes with easily customizable design and it’s available in 8 different color schemes as well.
This creative Keynote slideshow template comes with a minimal design featuring lots of beautiful character illustrations that’ll give a unique identity to your presentations. It includes 35 unique slides in 11 different color schemes, a total of 385 slides.
Pitch Werk Keynote template comes with a set of elegantly designed slides made specifically for making pitch decks and startup presentations. It includes 100 unique slides in 5 different color schemes.
This is a unique Keynote presentation template that includes lots of slides featuring arrow-shaped charts, graphs, diagrams, and lots of infographics. It comes with 35 slides with customizable vector graphics.
Forward is a multipurpose Keynote template you can use to create many different types of presentations for startups, agencies, and other businesses. It includes 86 unique slides in 10 different color schemes, making a total of 860 slides.
You can create a professional presentation using this effectively designed Keynote template. It comes with 310 total slides featuring both light and dark color themes. It also includes plenty of slides with maps, infographics, pie charts, tree diagrams, and much more.
This creative Keynote template is ideal for creating presentations related to marketing agencies and promotions. It comes with an easily customizable design and includes 50 clean slides that have been designed based on master slides.
Businex is a clean, and professional Keynote template that can be used for nearly all kinds of businesses to deliver standout presentations. It consists of 20 slides that can be fully molded to suit your specific requirements, a drag and drop picture placeholder, free fonts, and more.
If you’re looking for a minimal yet creative template that really separates your presentation from the crowd, Bleufonce is right up your alley. When it comes to the best Keynote corporate templates, Bleufonce stands at the top of the league.
Obiza is a solid choice for anyone looking to deliver an impactful presentation, and leave a lasting impression on their clients. It has a strictly professional design that makes it suitable for virtually any business, or industry under the sun.
Maxi is a modern, and minimalist presentation template that can be fully customized to your specific requirements in Keynote. It’s an excellent contender for your cash if you truly value standing out from the pack. Don’t hesitate to take this incredibly remarkable template for a spin.
If you’re looking to hunt down the best Keynote business templates available on the market today, Karia is well worth checking out. It offers 30 clean and creative slides, editable vector icons, and shapes, free fonts, and a lot more. Check it out!
Making a business presentation is not always about selling, most of the time it’s about education and persuasion. These tips will help you achieve that goal by creating a killer presentation.
Watch a few TED talks and you’ll notice how every talk starts with a story. This is not something only used in TED talks but an effective strategy used to make impactful business presentations as well.
Storytelling is a great way to create an emotional bond with your audience right from the very beginning of your presentation and it helps capture the attention of your audience throughout your speech. It will also allow you to create a strong narrative for your presentation as well.
Create a story for your speech. It doesn’t always have to be a true story. Invent a character if you have to or even try making it funny. It works every time!
The slides you use in your presentation is arguably the most important aspect of a business presentation. Whether you’re presenting to a small group of investors or a large audience, everyone will always be glancing at the slides for reference and context.
Especially when creating business presentations, be mindful to create professional slides with a minimal content layout. Use a great font to improve readability and add stylish photos as well.
If there’s one thing every business presentation has that’s statistics. Every business presentation uses statistics and data to prove certain key points and make an impact. Make sure to highlight these key points in your slideshow.
Find a presentation template that comes with editable charts, graphs, and infographics you can use to highlight stats and data throughout your presentation.
While it’s generally a good idea to avoid using too many animations in business presentation, there are certain situations you can use them to your advantage. For example, when delivering multiple key points in your presentation you can use reveal animations to show those points one by one or even surprise the audience with product reveals.
You can also use your slideshow color palette to effectively highlight key points in your presentations and highlight keywords and call to actions more easily.
Above all, always do your best to preserve consistency across all aspects of your speech, including your speech, slides, gestures, and even your voice.
Especially, be persistent with the colors you use, the fonts, images, and shapes you use in your presentations.
For more inspiration, check out our best minimal Keynote presentation templates collection.
The remote work productivity debate will never end, and frankly, it shouldn't.
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Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels.
Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.
I feel like I've lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor.
Most of my experience has been completed outside of the office setting, and as a remote work enthusiast and author, I prefer it that way for my productivity and quality of life. But am I the norm? Where are other marketers most productive?
I asked more than 100 marketers if they feel more productive (and happier) working in the office or at home. Here's what they had to say.
Table of Contents
Today, millions of marketers are showing up to work across the globe. How are they working? These are the three main organizational models.
The concept of a fully in-office team doesn‘t need much of an introduction. Despite remote work dating back to the 1980s, completely in-office teams were still the norm until the pandemic.
However, it’s a mistake to think that “in-person” always means together. Employees naturally spend a lot of time away from their desks for internal meetings, on-site client meetings, etc.
One company monitored their in-office team and found that employees only occupied their desks 66% of the time. The 44% desk vacancy was so reliable that they reduced the number of in-office workstations.
I used to be a marketer at this company, and while the switch sounds jarring, finding an open workstation was never once an issue.
Prevalence: Only 22% of 117 marketers in our survey said they always work in the office.
While these behaviors can happen anywhere, these are the primary productivity concerns of the in-office model:
Some large corporations that require a fully in-office team include Goldman Sachs and Tesla.
A flexible work model retains a physical workspace and lets employees split their time between home and the office.
Hybrid teams exist on a spectrum. On the conservative side is a leadership-mandated in-office schedule. In these cases, companies will determine a minimum amount of in-office time required, such as three days a week.
Other companies let employees choose if and when they work in person, giving each individual the option to be fully remote from 9 to 5 every day.
Even further on the spectrum is the flexibility for teams to work asynchronously, meaning that standard business hours aren‘t set, and employees can fit in their 40 hours a week whenever they’d like.
Prevalence: 49% of marketers in our survey said they work in a hybrid model.
Flexible work, like the in-office work model, has predictable productivity concerns:
HubSpot believes that innovation happens everywhere, including in your home office, and leads the flexible work model by example with a hybrid team.
Other prominent companies with flexible working models include Disney and Amazon (although both Disney and Amazon's employees made headlines when they resisted the conclusion of the 100% remote work policy).
At the far end of this spectrum is having a 100% remote team.
Remote teams are more technology-oriented and, ideally, more efficiency-driven. A successful case study is Automattic, WordPress's parent company.
Automattic famously has a 100% remote team, which allows them to hire "the best talent without borders."
Their team spans 90+ countries and operates without using email. A dispersed workforce creates the need for healthy, functioning, aggressively audited systems.
Prevalence: 29% of our survey respondents said they always work remotely.
The work-from-home grapevine is never short of productivity quips. “Take regular breaks” and “go outside at least once a day” are tattooed on remote workers' minds. There are some pressing productivity concerns of this work style:
Many large companies employ fully remote teams, such as Buffer (fully remote since 2013) and GitLab (fully remote since 2014).
We conducted original research with 117 marketers in the United States. Here’s what they said about their productivity:
Additional data from our collection of remote work statistics:
A marketing manager has always had a big job trying to inspire productivity in their team, and their hands are even fuller with the remote work versus in-office conversation. Here's what marketers have to say about the debate.
Jay Fuchs, HubSpot Sales blog editor, says the best way to boost productivity is to get into a groove no matter where you're working.
"One tip I have to boost productivity regardless of your work environment is to power through, he says. "Productivity and discipline go hand-in-hand. Even if you're not feeling it, bear down and start working — and continue to work until you get in a groove."
Fuchs continues, "Obviously, that's often easier said than done, and grooves aren't always readily accessible. But if you're not willing to sit down and grind, you're really undermining your 'grooving' potential."
Jeff McGeary, CEO of the healthcare marketing agency PracticeVIP, has seen a hybrid model increase his team's productivity by 25% year over year.
"I've found that marketers have greater productivity when they have flexibility over their schedules as well as opportunities for in-person collaboration," he says.
"My team utilizes a hybrid model, spending 2-3 days in the office for strategic planning and brainstorming, with the option to work remotely other days to execute tactical campaigns."
We've looked at the latest productivity data to see how the research applies to the marketing industry specifically.
But how are marketers actually leveraging these trends and tools? I asked three managers who run marketing teams to share their processes and learnings.
This entrepreneur says that the future of work is flexible, and hybrid cultures get the best of both worlds.
Benson Varghese, the founder of the legal technology company Varghese Summersett, has a bird's eye view of how different roles operate both in and out of the office.
When he initially started Varghese Summersett five years ago, they operated with an entirely in-office team. "But as remote capabilities developed rapidly during the pandemic, I saw an opportunity to rethink our model and boost productivity," shared Varghese.
For brainstorming creative meetings at the office, where the energy of collaboration spurs new ideas, the team comes together in-person.
But for individual copyrighting, data analysis, project management, and other focused solitary tasks, team members now work remotely where they're free from distractions. Varghese says that the results have been remarkable.
Is the office obsolete? Varghese thinks that spontaneous ideation and team-building still thrive best face-to-face.
“But for heads-down production, marketers can achieve significantly more output remotely when given the right structure and technology support. That's been my experience implementing a hybrid model.”
Organization is easier for in-person teams (or maybe the costs of disorganization are just less noticeable).
How do remote marketers set themselves up for teamwork? Damian Reed, head of marketing at QualitySolicitors, manages a remote team of six marketers and shares his insights.
“I've worked either in a hybrid or remote team for the past seven years — I've seen what has worked and where it has failed,” Reed shared.
For his marketing team, the structure of the week creates a reliable spine for the team. Reed leads the following schedule, with meetings usually taking anywhere from 30-50 minutes per day. They follow this schedule:
“These meetings are vital in seeing faces, getting updates on date nights, or talking TV, plans for the weekend, etc.,” Reed shared.
The only downside? Ideation meetings. “They never have the same impact online.
We realized this very early and so introduced a quarterly physical meeting, which went really well. We also meet up on occasion outside of work, going to the cinema, seeing clients, or even going for a walk.”
Some of the top tools Reed’s team uses to keep up to date and work on the same projects are Teams, WhatsApp, and Monday.com.
Show me an inflexible remote work policy, and I‘ll show you a company that’s not reaching its potential. Marketing managers who don‘t allow flexible work aren’t:
I believe remote work is a powerful equalizer. In a fair world, people with disabilities, neurodivergences, caretaking responsibilities, or those who are geographically isolated would have the same work opportunities as anyone else.
Remote work creates that fair world and companies directly benefit by hiring the best employees, regardless of location, and enabling their employees to work in their most productive environment.
Are marketers more productive when they work remotely? Not all of them — but the research is clear that companies as a whole are more productive when they offer remote work opportunities to employees.
So, is the office more productive, or is the cubical a thing of the past?
The data is clear: Not all workers will be more productive at home versus in the office, but leaders see their teams thrive when they allow employees to choose their most productive environment.
Remote work isn‘t a passing trend. This conversation didn’t stop (or even get started) in 2020. It‘s a discussion you’re going to be having for the rest of your career as technology and culture continue to evolve.
Our State of Marketing Report identified personalization as a 2024 marketing industry trend, with 73% of marketers saying they think personalization is important.
This trend goes beyond the content we create — the same personalization we're giving our customers is something we want to see reflected back to us from our employers.
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead.
And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes.
It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions.
Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. (The Cask of the Canonical? I’ll find the joke eventually.)
Our story begins with a call over to France, and a coworker whose technical skills are outmatched only by his wicked Gallic accent.
(To get the most out of this post, I suggest you read his lines aloud in your very best French.)
Sylvain Charbit, our senior technical SEO strategist, has been in SEO/content marketing for 15 years, so it takes a lot to rattle him — an 82% drop in daily organic traffic is just such a thing.
“We discovered the problem in the most common way possible,” Sylvain laughs. “Conversion and traffic were in freefall all of a sudden.”
As you can see from the graph above, pants were soiled on or around July 25th. The drop was first noted by our conversion optimization team, who immediately called over to SEO. (I like to imagine it like a disaster movie, where the ragtag scientists inexplicably have a direct line to some high-ranking general.)
The timeline matched closely with the start of a new CRO test.
The affected URLS matched perfectly to those being tested.
But there was no reason why this test—a minor content change—should completely annihilate those pages from the search results.
With no obvious culprit, the SEO team began an audit of the technical basics.
“Do we have that tag here? Yes. Did the title tag change? No,” Sylvain ticks off a mental list. “But when I checked the canonical tag? That’s when I saw that they were duplicates, and they were giving crawl bots different instructions.”
If it’s been a hot minute since you took SEO 101, here’s what that means: whenever you have multiple versions of the same page you add a canonical tag—a bit of HTML code that tells search engines which page is the “real” one.
The test required two versions of each page and each pair had a canonical tag that referenced each other.
If that’s still confusing, imagine each page pointed to the other like the Spider-Man meme.
The result? Complete removal of all test URLs from the search results.
Sylvain explains: “When Google has a doubt, it will decide to just drop the URL altogether. Saying, ‘Hey, that doesn’t make sense at all. Just in case, I will remove it because that doesn’t sound like a result I want to present to visitors.’”
In other words, even if your overall brand is as trusted as HubSpot, messing up the basics can make individual pages look untrustworthy.
“Something that could seem as trivial as a duplicate tag could have a really devastating impact.”
So how did a simple content test impact our underlying HTML code?
The rogue tags were created when we activated a third-party A/B testing tool, which shall remain nameless to protect the innocent.
Seriously, they’re innocent this time. Turns out, we were using an old version of a software integration.
Once the problem was identified, and the duplicate tags fixed, it took several days for the pages to return to their rightful place in the search results.
By that time, the damage averaged up to a 41% loss in traffic and leads.
But that fast recovery time isn’t something that everyone can count on. Search engine crawl bots tend to visit large sites like ours often. That means small brands are likely to recover more slowly.
Which makes it that much more important to be cautious with your technical basics.
I asked Sylvain if that’s the main lesson of this story. Is it “SEO basics still matter?” Is it “Keep your software up to date?”
He offers this: “Let’s not wait for a problem to surge before doing the regular checks.”
And that manifests in three ways:
“Before I would say ‘keeping your software up to date’—yes, this is something you definitely should be doing—but first is not launching a test before reviewing everything is fine.”
Any time you’re planning a test on your existing website, be sure to give time to quality assurance.
If you can, loop your SEO and conversion teams together to make sure each interest is represented.
And while you’re at it …
SEO is not a set-it-and-forget-it game, unfortunately.
“Regularly test or review samples of your website,” Sylain recommends. “Like a few blog posts, a couple of category pages.”
But that doesn’t have to be an overwhelmingly deep task. It really can be a quick survey of the foundational basics.
“There’s a tendency of saying you need to dive into fine analysis, you need to check all the lines of code that are deep in the system, but sometimes the most common things are forgotten, because, well, you know, SEOs get accustomed to it.”
“Or even easier,” he adds. “Have a tool like Content King that will check for you and flag right away if something is out of the ordinary.”
SEO auditing tools regularly audit your site for you, and many will track changes to the underlying content or code.
“Because even if the testing software was up to date, you don’t know what kind of conflicts can occur with whatever third-party tool or extension you’re using,” Sylvain adds.
But if that’s not in the budget, you’re not out of luck. Below, I’ll run through how HubSpot users can check their canonical tags in just a few seconds.
By default, most pages and posts are automatically set as canonical in HubSpot. (The exception is blog listing pages, but the reason for that could be a post in itself. For now, just trust that it’s a good thing.)
If you want to change that, or if you’re concerned that something has already changed… well… ask your own Sylvain before you go messing around.
If they say it’s okay, here’s what you do:
1. Navigate to Content and then Website Pages, Landing Pages, or Blog depending on the type of page you’re checking.
2. Hover over the existing page and then click Edit.
3. In the editor, click Settings > Advanced.
4. If the canonical tag is set to anything other than the original page, you’ll see it displayed under “Customize Canonical URL.”
If that field is blank, chances are that your canonical tag is set to the original page, and you’re good to go.
I have 3 okta apps setup.
Okta app for backend
Okta spa app
Okta web app
The Okta spa app is able to use the access token it got and pass to Okta app for backend and the token is validated. However, the Okta web app access token when passed to Okta app for backend, could not be validated, thus token is not valid.
Anyone know the proper setup for the Okta web app so where its access token can be validated against the Okta app for backend?
Chinese-style fonts are perfect for creating logos, signage, and promotional materials that need an authentic cultural touch. They offer a stylistic versatility that can blend effortlessly into modern minimalism.
In this post, we bring you a collection of the best Chinese-style fonts for various design needs. Each font brings something special, from delicate, detailed characters to bold, expressive typography that reflects the power and precision of Chinese art.
Whether you’re working on a project that needs to feel sophisticated, ceremonial, or even avant-garde, there’s a font here that will fit perfectly. With these fonts, you’ll be able to craft visually striking creations that not only stand out but also connect with audiences on a deeper cultural level.
Gold China is a Chinese-inspired font creatively designed with a futuristic, bold, and square style reminiscent of Chinese letters. Ideal for Chinese New Year projects, branding, restaurant or China Town décor, or anything requiring a Chinese vibe, this all-caps font instantly brings an oriental touch. It has English language support and is available in OTF and TTF files.
Shufen is an impressive Chinese-inspired display font that carries brilliant readability and adds a startling touch to any design. Alongside uppercase and small caps, Shufen comes with symbols, punctuation, numerals, alternates, ligature and multilingual support. Ideal for various designs, prints, or restaurant brands, it provides file types in OTF, TTF, WOFF, and WOFF2 formats.
Yabisato is a visually appealing Chinese-style font that seamlessly merges traditional elements with a modern flair. Conceived against the vibrant backdrop of Chinese festivals and cuisine, this font is ideal for projects celebrating Chinese culture. Yabisato enhances designs with its elegant aesthetics and high legibility
The Oriental is a striking display font that captures the essence of traditional Chinese aesthetics. This versatile font provides a normal and a bold version, and is perfect for a range of uses, including event announcements, travel narratives, poetry, film and book titles, and brand identities. Package includes OTF, TTF, and WOFF formats.
Chinese Monoline is a sophisticated and captivating font with a Chinese aesthetic and modern twist. Presenting both a regular and slanted style, it’s a splendid choice for Asian-themed design projects. More than just headline fonts, these typefaces have the versatility to enhance any design.
Dragon Wave is a versatile and authentic display font suitable for various branding projects. It can be used effectively for logos, template designs, and products, and stands out in diverse contexts. It comes in OTF and TTF formats and can support both uppercase and lowercase as well as multiple languages.
Haruka is a unique and dynamic font, offering an engaging Asian style perfect for various design needs. Ideal for posters, logos, stickers, jerseys, and even invitation cards or brochures, the Haruka font provides a great way to add an oriental touch to your projects.
Gunji is a vibrant, Chinese-inspired display font with exceptional readability. The font features uppercase, smallcase letters, symbols and punctuation, numerals, ligature, and multilingual characters. It’s sure to add a striking touch to any design, print, or restaurant signage. Available in OTF, TTF, WOFF, and WOFF2 file formats, Gunji offers versatility for any creative project.
Check out Hiany Lau, a delightful Chinese-inspired display font by Attype Studio. This unique asset is highly versatile and perfect for adding a whimsical touch to your branding, social media posts, invitations, and more. The font comes in .otf and .ttf formats and offers comprehensive multilingual support.
Inspired by Chinese and Japanese calligraphy, this is a unique and beautiful font for modern designs. Perfectly suited for various applications such as logos, branding, social media posts, advertisements, and product designs. The package provides the font in Otf, Ttf, and Woff format.
Explore the unique style of The Chinese Font, a bold and authentic display font. Its versatility makes it perfect for various branding initiatives, from logo designs to t-shirt prints to esports. Boasting a distinctive appeal in diverse contexts, the font comes conveniently in otf, ttf, and woff formats featuring uppercase letters.
Celebrate the Chinese New Year in style with the Gong Xi Fa Cai font. This modern typeface creatively blends age-old Chinese aesthetics with contemporary design, ensuring your greeting cards, banners, or branding text convey both prosperity and sophistication. You’ll appreciate its versatility, including a full set of Chinese characters and punctuation, and how it maintains the cultural essence of the Chinese script while offering a sleek, modern look.
You can use this Chinese font to add a touch of oriental magic to your projects. Suitable for flyers, book titles, logos, advertisements, and social media content, this creative asset can elevate your work. The zip file features several format options like OTF, TTF, WOFF, and WOFF2, allowing you to create inspiring and awesome designs.
Chinese Prodigy is a visually striking Chinese-style serif font. It’s versatile with two distinct styles: regular and slant. Perfect for bringing an Asian flair to branding or promotional materials, this modern yet traditional font is highly adaptable, and ideal for headlines or designing captivating visuals.
Chinese New Year font smartly intertwines traditional calligraphy with modern design, offering a blend of festive spirit and cultural richness. A perfect fit for various creative projects such as event invites, greeting cards, or festive posters, this unique font also supports a full range of Chinese characters along with numerals, punctuation, and multiple languages to cater diverse design needs.
Meifen is a creative Chinese font that blends traditional stroke styles with the modern alphabet, somehow evoking a sense of Chinese New Year. Perfect for various designs, from logos to labels, its simplicity of use and broad software compatibility make it highly functional. An added bonus is the swash feature on numerals which gives a beautiful, extra pop to the overall design.
Tiger Clan is a creative asset that presents a modern, Chinese brush font style. Painstakingly designed with a visually appealing technique, it provides a blend of oriental and stylish appearance. This set comprises two fonts with alternate versions, two editable tiger-head illustrations, and oriental backgrounds. It’s an ideal choice for any elements needing an oriental flair—from restaurant signs to magazines and merchandise packaging.
BAN-GOW, a modern Chinese font, draws inspiration from Asian typography culture, particularly ink and brush handwriting. Ideal for projects involving Japanese and Chinese concepts, food, New Year celebrations, logos, or restaurant branding. This versatile font adds an immediate Asian flair to your work. It supports multiple languages including English, German, French, Dutch, Spanish, and even Turkish, among others.
Jiang is an Asian-inspired font with strikingly sharp features that instantly demand attention. It’s a versatile choice, perfect for use in restaurants, films, brochures, posters, Youtube content, magazines, logos, and even inspiring quotes. Notably, Jiang supports multiple languages, making it an excellent asset to lend a unique flair to your diverse projects.
This free Chinese font is a great choice for crafting attractive and attention-grabbing logos, signage, and titles for all kinds of designs related to food and restaurants. The font is free to use with your personal projects.
This free font features a traditional Asian-inspired letter design. It includes brush-style letterform designs that will make your typography designs stand out from the crowd. It’s free for personal use only.
Another free Chinese-style font featuring a creative letter design. This font is perfect for crafting bold titles with a personalized look and feel. It will also give your typography a handcrafted look as well.
This is a playful and creative Chinese-style font that will fit perfectly with modern advertising and branding designs. The font features a unique letter design with many decorative elements. It’s free for personal use.
This font features a stylish design inspired by Asian typography from Japanese and Chinese cultures. It includes a handwriting-style letterform design that is great for modern titles and header designs. It’s free for commercial use.
In the ever-evolving world of software development, delivering high-quality, reliable code is more important than ever. As software projects grow in complexity, maintaining quality can become challenging. This is where Test-Driven Development (TDD) comes into play. TDD is a development methodology that can significantly improve the quality of your software by embedding testing into the …
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If you ever need to make an input field or text area non-editable the readonly attribute comes in very handy. When the readonly attribute is present in the markup, it specifies that the user will not be able to modify the value. However the user will still be able to tab to it and copy the text. Note: The readonly … Read more
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Flexslider is one of the most used sliders, for good reason. This snippet helps lazy load your images. In order to create a perceived performance for users, we as authors shouldn’t allow the loading of every single image at once for sliders or carousels. In this snippet we only load the first and second image on init window load. This … Read more
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This little snippet can come in handy when you need to serve a different header on a per page basis. All you need to do is create a new header file – header-yourfilename.php and then put in some logic in your desired template file. In my case I have a header file called header-home.php and in my homepage template I … Read more
The post Load a Different Header in WordPress appeared first on Web Design Weekly.
Do you ever find yourself trying to remember the URL path of you images directory? Well with Sass you can quickly add the path to the desired location and just use the variable throughout your code. Sass to the rescue. All you need to do is declare the variable and then use the interpolation syntax when you reference it. More … Read more
The post URL as a Sass Variable appeared first on Web Design Weekly.
There are a few ways to implement the clearfix hack but the following Sass Mixin has been in my toolbox for the last year thanks to this article on Nicolas Gallaghers blog. Usage:
The post Sass Clearfix Mixin appeared first on Web Design Weekly.
Recently I had a great conversation with an outstanding User Experience designer about a few interactions on a project we were working on. One of the points we talked about was, what should happen when text within input fields are excessively long. The desired result we both agreed on was to change the font size of the html input field … Read more
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