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Vouchers and coupons are a key part of any marketing strategy, offering customers special discounts and incentives to drive engagement and sales. But to truly catch the eye, these vouchers need to look polished and professional.

In this blog post, we’ve gathered the best voucher and coupon mockup templates to help you present your designs in a realistic and appealing way. Whether you’re designing for a restaurant, retail store, or online brand, these mockup templates allow you to showcase your voucher or coupon designs with style.

From clean and modern layouts to more elaborate, creative designs, these templates are perfect for visualizing how your final product will look in the real world. Have a look.

Modern Voucher Mockup Template

This is a modern and customizable mockup template for showcasing your voucher and coupon designs. This kit offers four high-resolution PSD files that you can easily edit to place your designs. You can also alter the contrast, design, or even the background color and textures according to your needs.

Gift Voucher Mockup Template

This voucher mockup template is fully customizable and integrates seamlessly with Smart-Objects for easy replacement of designs. The high-quality resolution of 3000 x 2000 px at 300 DPI ensures stunning visuals. A comprehensive help file is included for your convenience.

Natural Voucher Mockup Template

A versatile voucher mockup template for showcasing food and nature-themed product vouchers. It provides 4 different templates, all customizable via smart objects for easy editing. It features high-resolution (4500x3000px, 300 DPI) well-layered PSD files with adjustable light, capable of accommodating both bright and dark designs.

Voucher Coupon Mockup Template

This is a crisp, easy-to-use voucher mockup template ideal for showcasing your voucher designs. This template features smart objects for hassle-free editing, well-organized layers for speedy adjustments, and the capacity to modify the background color to match your designs. It offers a realistic photo quality along with a fully layered PSD, well-structured layers, and 300 DPI optimisation.

Stylish Gift Voucher Mockup Template

A customizable voucher mockup template for creating engaging gift vouchers or tickets. It’s ideal for social media posts and presentations to clients. This template features four high-resolution PSD mockup scenes, easy-edit smart objects, variable light settings, and a changeable background. Plus, all objects and shadows are fully separated and editable.

Discount Voucher Mockup Templates

A set of voucher mockup templates that are ideal for professionally displaying your unique coupon designs. Comprised of five different gift voucher Photoshop mockups, the templates offer smart-object features for effortless design replacement, adjustable background colors, and impressive high-resolution imagery (3000×2000 px, 300 dpi). Suitable for anyone with Photoshop CS4 and up.

Creative Voucher Mockup Templates

This collection of voucher mockup templates can make your voucher designing process effortless and quick. These templates, provided in a neatly organized and high-resolution PSD file, incorporate smart-object features for easy and fast editing. They can handle all designs, bright or dark, and allow customization like background color tweaking, separate shadows, and light adjustment.

Elegant Coupon Voucher Mockup Template

A versatile, professionally designed voucher mockup template kit. Perfect for displaying business logos, discount vouchers, and promotional designs, it captures attention and elevates your brand’s visibility. Easy to edit with Photoshop, these high-resolution mockup files come in an RGB color mode. Brilliantly crafted for showcasing branding design, the set includes three files, a user guide, and enables customizable background colors and designs.

Simple Gift Voucher Mockup Template

This is an efficient tool for crafting gift coupons. It features 4 items within a well-layered PSD file. Utilizing the smart-object feature, you can swiftly personalize the existing design effortlessly. The template comes with organized layers and folders, customizable background colors, and both bright and dark design options.

Dark Voucher Mockup Template

A versatile voucher mockup template for showcasing your gift voucher designs professionally. This creative asset includes 4 PSD Photoshop format files, features a high resolution of 4500x3000px, and a customizable background. The included smart-object features make editing quick and easy, catering to both bright and dark designs.

Colorful Voucher Mockup Template

This is a vibrant and user-friendly voucher mockup template ideal for showcasing your promotional designs. The template features a photorealistic mock-up with a high resolution of 5000×3000 pixels, smart object background, and is easy to maneuver. It also comes with built-in photo filters, enhancing the visual appeal of your vouchers.

Bold Voucher Mockup Template

This is a professionally designed voucher mockup template perfect for displaying your brand’s coupon design. With four easy-to-use Photoshop mockups, it offers smart-object features for quick design replacements. Moreover, it allows background color alterations, boasts a high-quality resolution of 3000x2000px at 300 dpi, and includes a helpful guide file.

Stylish Voucher Mockup Template

An excellent voucher mockup template for presenting your designs with a professional and realistic edge. It comes as a high-resolution, easy-to-use PSD file, compatible with Photoshop CS4 or higher. Among its key features, the template offers a changeable background color, convenient smart-object attributes, and a helpful PDF guide.

Unique Coupon Mockup Templates

This is an expertly designed voucher mockup template kit perfect for showcasing your business logos, coupons, and discount vouchers. The high-resolution, fully-editable PSDs can be tailored to your preference using Photoshop’s smart objects, allowing you to effortlessly change designs and colors. With three files included, these templates are ideal for presenting your branding and heightening your brand’s visibility.

Minimal Coupon Mockup Templates

A valuable voucher mockup template pack for those seeking sleek, structured coupon designs. With 05 high-resolution (4500x3000px, 300 DPI) PSD files included, the bundle allows for easy and speedy editing via smart objects and organized layers. Features such as customizable background colors and adjustable lighting cater to both bright and dark design preferences.

Modern Gift Voucher Mockup Template

This voucher mockup template provides a sleek and efficient solution for crafting gift vouchers. It comes with two PSD styles, featuring a high-resolution design (4500×3000 pixels, 300dpi), and a certificate size of 7×3″. Its organized layers and folders and simple editing via smart objects make personalizing your vouchers a breeze.

Basic Coupon Mockup Templates

This is an effortless way to professionally present your unique voucher designs. Comprising of five easily customizable Photoshop mockups, these templates have a smart-object feature that lets you swiftly insert your designs. They also offer changeable background-colors and come in a high-resolution, 300 DPI, 3000×2000 pixel format.

Classy Voucher Mockup Template

This voucher mockup template boasts a refined and elegant design, perfect for those aiming to showcase their products professionally. Featuring four PSD files with a high-resolution of 4500×3000 and 300 dpi, this template is easily editable and well-organized. It’s a fantastic and efficient tool to preview whether your design vision will translate successfully before execution.

Free Coupon & Voucher Mockup Templates

Free Coupon Cards Mockup (PSD)

This is a free mockup you can use to showcase all types of coupon and voucher designs. It features a very realistic-looking mockup scene that will make your designs look much more alive and real in presentations.

Free Voucher Card Mockup (PSD)

This mockup template is also free to download and it features a unique nature-inspired mockup scene. It’s perfect for all sorts of vouchers, coupons, and other types of card design presentations.

Free Gift Voucher Mockup

This is a simple gift voucher mockup scene that you can fully customize to your preference. The template includes easily editable smart object layers and changeable backgrounds as well.

Free Ticket & Coupon Mockup

This is a collection of 5 creative coupon mockup templates that come in multiple variations and arrangements. You can use these to showcase your tickets, coupons, and vouchers like a pro.

Free Discount Voucher Mockup

Another free voucher mockup with a stylish design. This mockup features a beautiful scene with lots of editable elements. Placing your designs in the mockup is also easy thanks to smart object layers.

The <select> element is a fairly straightforward concept: focus on it to reveal a set of <option>s that can be selected as the input’s value. That’s a great pattern and I’m not suggesting we change it. That said, I do enjoy poking at things and found an interesting way to turn a <select> into a dial of sorts — where options are selected by scrolling them into position, not totally unlike a combination lock or iOS date pickers. Anyone who’s expanded a <select> for selecting a country knows how painfully long lists can be and this could be one way to prevent that.

Here’s what I’m talking about:

It’s fairly common knowledge that styling <select> in CSS is not the easiest thing in the world. But here’s the trick: we’re not working with <select> at all. No, we’re not going to do anything like building our own <select> by jamming a bunch of JavaScript into a <div>. We’re still working with semantic form controls, only it’s radio buttons.

<section class=scroll-container>
  <label for="madrid" class="scroll-item">
      Madrid 
      <abbr>MAD</abbr>
      <input id="madrid" type="radio" name="items">
  </label>
  <label for="malta" class="scroll-item">
      Malta 
      <abbr>MLA</abbr>
      <input id="malta" type="radio" name="items">
  </label>
  <!-- etc. -->
</section>

What we need is to style the list of selectable controls where we are capable of managing their sizes and spacing in CSS. I’ve gone with a group of labels with nested radio boxes as far as the markup goes. The exact styling is totally up to you, of course, but you can use these base styles I wrote up if you want a starting point.

.scroll-container {
  /* SIZING & LAYOUT */
  --itemHeight: 60px;
  --itemGap: 10px;
  --containerHeight: calc((var(--itemHeight) * 7) + (var(--itemGap) * 6));

  width: 400px; 
  height: var(--containerHeight);
  align-items: center;
  row-gap: var(--itemGap);
  border-radius: 4px;

  /* PAINT */
  --topBit: calc((var(--containerHeight) - var(--itemHeight))/2);
  --footBit: calc((var(--containerHeight) + var(--itemHeight))/2);

  background: linear-gradient(
    rgb(254 251 240), 
    rgb(254 251 240) var(--topBit), 
    rgb(229 50 34 / .5) var(--topBit), 
    rgb(229 50 34 / .5) var(--footBit), 
    rgb(254 251 240) 
    var(--footBit));
  box-shadow: 0 0 10px #eee;
}

A couple of details on this:

• --itemHeight is the height of each item in the list.
• --itemGap is meant to be the space between two items.
• The --containerHeight variable is the .scroll-container’s height. It’s the sum of the item sizes and the gaps between them, ensuring that we display, at maximum, seven items at once. (An odd number of items gives us a nice balance where the selected item is directly in the vertical center of the list). 
• The background is a striped gradient that highlights the middle area, i.e., the location of the currently selected item. 
•  The --topBit and –-footBit variables are color stops that visually paint in the middle area (which is orange in the demo) to represent the currently selected item.

I’ll arrange the controls in a vertical column with flexbox declared on the .scroll-container:

.scroll-container {
  display: flex; 
  flex-direction: column;
  /* rest of styles */
}

With layout work done, we can focus on the scrolling part of this. If you haven’t worked with CSS Scroll Snapping before, it’s a convenient way to direct a container’s scrolling behavior. For example, we can tell the .scroll-container that we want to enable scrolling in the vertical direction. That way, it’s possible to scroll to the rest of the items that are not in view.

.scroll-container {
  overflow-y: scroll;
  /* rest of styles */
}

Next, we reach for the scroll-snap-style property that can be used to tell the .scroll-container that we want scrolling to stop on an item — not near an item, but directly on it.

.scroll-container {
  overflow-y: scroll;
  scroll-snap-type: y mandatory;
  /* rest of styles */
}

Now items “snap” onto an item instead of allowing a scroll to end wherever it wants. One more little detail I like to include is overscroll-behavior, specifically along the y-axis as far as this demo goes:

.scroll-container {
  overflow-y: scroll;
  scroll-snap-type: y mandatory;
  overscroll-behavior-y: none;
  /* rest of styles */
}

overscroll-behavior-y: none isn’t required to make this work, but when someone scrolls through the .scroll-container (along the y-axis), scrolling stops once the boundary is reached, and any further continued scrolling action will not trigger scrolling in any nearby scroll containers. Just a form of defensive CSS.

Time to move to the items inside the scroll container. But before we go there, here are some base styles for the items themselves that you can use as a starting point:

.scroll-item {
  /* SIZING & LAYOUT */
  width: 90%;
  box-sizing: border-box;
  padding-inline: 20px;
  border-radius: inherit; 

  /* PAINT & FONT */
  background: linear-gradient(to right, rgb(242 194 66), rgb(235 122 51));
  box-shadow: 0 0 4px rgb(235 122 51);
  font: 16pt/var(--itemHeight) system-ui;
  color: #fff;

  input { appearance: none; } 
  abbr { float: right; } /* The airport code */
}

As I mentioned earlier, the --itemHeight variable is setting as the size of each item and we’re declaring it on the flex property — flex: 0 0 var(--itemHeight). Margin is added before and after the first and last items, respectively, so that every item can reach the middle of the container through scrolling. 

The scroll-snap-align property is there to give the .scroll-container a snap point for the items. A center alignment, for instance, snaps an item’s center (vertical center, in this case) with the .scroll-container‘s center (vertical center as well). Since the items are meant to be selected through scrolling alone pointer-events: none is added to prevent selection from clicks.

One last little styling detail is to set a new background on an item when it is in a :checked state:

.scroll-item {
  /* Same styles as before */

  /* If input="radio" is :checked */
  &:has(:checked) {
    background: rgb(229 50 34);
  }
}

But wait! You’re probably wondering how in the world an item can be :checked when we’re removing pointer-events. Good question! We’re all finished with styling, so let’s move on to figuring some way to “select” an item purely through scrolling. In other words, whatever item scrolls into view and “snaps” into the container’s vertical center needs to behave like a typical form control selection. Yes, we’ll need JavaScript for that. 

let observer = new IntersectionObserver(entries => { 
  entries.forEach(entry => {
    with(entry) if(isIntersecting) target.children[1].checked = true;
  });
}, { 
  root: document.querySelector(`.scroll-container`), rootMargin: `-51% 0px -49% 0px`
});

document.querySelectorAll(`.scroll-item`).forEach(item => observer.observe(item));

The IntersectionObserver object is used to monitor (or “observe”) if and when an element (called a target) crosses through (or “intersects”) another element. That other element could be the viewport itself, but in this case, we’re observing the .scroll-container for when a .scroll-item intersects it. We’ve established the observed boundary with rootMargin:"-51% 0px -49% 0px".  

A callback function is executed when that happens, and we can use that to apply changes to the target element, which is the currently selected .scroll-item. In our case, we want to select a .scroll-item that is at the halfway mark in the .scroll-container: target.children[1].checked = true.

That completes the code. Now, as we scroll through the items, whichever one snaps into the center position is the selected item. Here’s a look at the final demo again:

Let’s say that, instead of selecting an item that snaps into the .scroll-container‘s vertical center, the selection point we need to watch is the top of the container. No worries! All we do is update the scroll-snap-align property value from center to start in the CSS and remove the :first-of-type‘s top margin. From there, it’s only a matter of updating the scroll container’s background gradient so that the color stops highlight the top instead of the center. Like this:

And if one of the items has to be pre-selected when the page loads, we can get its position in JavaScript (getBoundingClientRect()) and use the scrollTo() method to scroll the container to where that specific item’s position is at the point of selection (which we’ll say is the center in keeping with our original demo). We’ll append a .selected class on that .scroll-item. 

<section class="scroll-container">
  <!-- more items -->
  <label class="scroll-items selected">
    2024
    <input type=radio name=items />
  </label>

  <!-- more items -->
</section>

Let’s select the .selected class, get its dimensions, and automatically scroll to it on page load:

let selected_item = (document.querySelector(".selected")).getBoundingClientRect();
let scroll_container = document.querySelector(".scroll-container");
scroll_container.scrollTo(0, selected_item.top - scroll_container.offsetHeight - selected_item.height);

It’s a little tough to demo this in a typical CodePen embed, so here’s a live demo in a GitHub Page (source code). I’ll drop a video in as well:

That’s it! You can build up this control or use it as a starting point to experiment with different layouts, styles, animations, and such. It’s important the UX clearly conveys to the users how the selection is done and which item is currently selected. And if I was doing this in a production environment, I’d want to make sure there’s a good fallback experience for when JavaScript might be unavailable and that my markup performs well on a screen reader.

References and further reading

• A Few Functional Uses for Intersection Observer to Know When an Element is in View (Preethi Sam)
• An Explanation of How the Intersection Observer Watches (Travis Almand)
• Practical CSS Scroll Snapping (Max Kohler)
• The Current State of Styling Selects in 2019 (Chris Coyier)
• CSS Flexbox Layout Guide (CSS-Tricks)
• CSS flex property (CSS-Tricks)
• CSS Scroll Snap Properties (MDN)
• scrollTo() (MDN)

How to Make a “Scroll to Select” Form Control originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

In modern web applications, scalability is crucial for handling increasing traffic and data efficiently. Laravel’s job queues offer a powerful way to manage tasks that need to be processed asynchronously, helping your application stay responsive and performant. In this blog, we’ll explore how Laravel’s job queues work and how you can implement them to unlock …

Continue reading "Unlocking Scalability with Laravel’s Job Queues A Practical Approach"

The post Unlocking Scalability with Laravel’s Job Queues A Practical Approach first appeared on Lucid Softech.

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.

They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left.

You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through. Similarly, there are dozens of KPIs to measure progress toward our marketing goals — but don’t worry; there’s no need to guess and check.

Regardless of industry or audience, there are some KPIs everyone should be tracking, and I’ve compiled them for you here. We’ll define them, why they’re important, and how to track them effectively.

Table of Contents

• What are B2B marketing KPIs?

• Why track B2B Marketing KPIs and metrics?

• B2B Marketing KPIs and Metrics

• How to Report Your B2B Marketing KPIs and Metrics

What are B2B marketing KPIs?

As HubSpot contributor Rebecca Riserbato explains, a key performance indicator (KPI) “measures how your company is performing regarding certain long-term goals or objectives.”

That means B2B marketing KPIs are data points marketers use to monitor and measure the progress of their business-to-business (B2B) marketing initiatives (e.g., website campaigns or email marketing).

It kind of sounds like a metric, doesn’t it? But — plot twist — they’re not the same.

B2B Marketing KPIs vs. B2B Marketing Metrics

Every time I’ve set marketing goals, I’ve needed a refresher on the difference between marketing KPIs and metrics. Many people even use them interchangeably, but this is a little misguided.

KPIs and metrics are similar and work together but have very different responsibilities — like sales and marketing, design and development, or forks and spoons.

Image Source

KPIs are focused on the big picture. They relate directly to your business’s larger long-term goals and are the same across departments.

Metrics are related to business goals, too, but they zero in on specific tactics and initiatives used to accomplish them and tend to change by department.

To use our travel example again, your KPI could be visiting all of Italy in a month. However, your metrics would be tracking individual cities or regions you need to visit to accomplish that.

Thinking of business: say you want to increase your number of new customers by 25% this year. That’s your KPI.

Your marketing metrics would be the click-through rate of the social media ads you run to try to generate new leads or the open rate of the email campaigns you run.

But why do we even need to track any of these things?

Why track B2B marketing KPIs and metrics?

Simply put, B2B marketing KPIs tell you what your team is working toward and where everything it does needs to lead. They give you direction.

They help guide your strategy by giving you something to point to and ask, “Is this going to help get us to that goal?”

Marketing metrics go even further. These measurements can help you:

• Track progress toward your goals
• Gather customer/audience insights
• Evaluate the effectiveness of your work/creative
• Improve conversion rates
• Plan more effective future campaigns
• Prove return on investment (ROI)
• Incentivize teams
• Make better business decisions

I’ve always liked to say that marketing is a happy marriage of creativity — and science and metrics are the keys to this.

B2B Marketing KPIs and Metrics to Track

Now that you know why tracking B2B marketing KPIs and metrics is important, which ones should you focus on?

Specifics will depend on your organization’s specific campaigns and company goals, but here are 24 of the most important based on some of the most popular marketing initiatives.

Need help tracking your KPIs? HubSpot’s KPI Software can help you build dashboards, create and send automated reports, and track KPIs to measure your teams' performance and drive improvement over time.

Website Performance KPIs and Metrics

According to our 2024 State of Marketing report, company websites/blogs/SEO have resulted in the biggest ROI for marketers in the past year, which likely comes as no surprise.

For many, your website is the center of all your content marketing and even sales. Website KPIs and metrics help you make sure it's performing to the level you need it to.

1. Website Traffic: This is the volume of users visiting a website.

Why is it important? Your company website is the hub of many modern businesses. Even if it’s not where people are making actual purchases, it’s where they come to learn more about what you do and often even initiate sales conversations.

Understanding traffic helps you gauge interest and potential for sales activity. In terms of specific metrics, you can track:

• Unique Visits: Total number of unique individuals who click on one or more web pages in a visit.
• Page Views: Total number of web pages viewed, including individually refreshed pages.
• Traffic Source: Where your website visitors come from (i.e., email, social media, search engine)

How to calculate and track it? You can track your website traffic through a number of different tools. In my experience, a combination of HubSpot Analytics and Google Analytics is most effective for businesses using HubSpot tools.

In HubSpot, you can easily view your page views and sessions filtered by time frame or source.

2. Bounce Rate: This is the percentage of website visitors that click on one page and leave.

Why is it important? Bounce rate can help you gauge if your website is delivering what it needs to achieve your goals. If your bounce rate is low, that could mean that people are interested and engaged in your website.

They’re staying and clicking around.

If it’s high, it could mean either your website is not what someone was looking for or didn’t deliver what they wanted, or they immediately found what they needed and could leave.

How to calculate and track it? This is another KPI you can track for specific website pages, landing pages, and blogs in HubSpot. Here’s how it can appear in the analytics of a blog article.

3. Conversions: How many visitors took your desired action on your website, like subscribing to your newsletter or making a purchase.

(It’s also the most important marketing metric if you ask me.)

Why is it important? Leads and new contacts are fuel for your marketing and sales funnel. When someone fills out a form on your website, they’ve shown an active interest in what you offer and want to connect with your business.

It’s a crucial first action to put the rest of your marketing and nurturing activities into motion. People can convert on several different things, so this may mean tracking:

• Form Conversion Rate (or visit to form submission): This is the percentage of website visitors that submit a form. (Formula: Form conversion rate = (total form conversions / total visitors) x 100)
• Number of Form Submissions: This is how many times forms were submitted on your website.
• Number of New Contacts: How many new contacts has your website generated.
• Visit to New Contact: This is what percentage of visits to your website resulted in a new contact.

How to calculate and track it? HubSpot or any tool you use to host your forms or landing pages should provide you with calculated conversion rates automatically, but even if they don’t, you can calculate yours with this formula:

Conversion Rate = Total number of conversions /

Number of visitors (or submissions, clicks, etc.) x 100

Sales and Marketing Pipeline

Once someone fills out a form on your website, they enter your sales and marketing pipeline to be nurtured toward making a purchase.

63% of B2B marketers report tracking their marketing/sales funnel as KPIs and metrics, and with their direct correlation to revenue, they should be.

4. Number of Leads (or Leads In): This is the total number of contacts generated by your campaigns that could buy from you.

Why is it important? Similar to your number of new contacts, this tells you how many new people you have to nurture towards a purchase. However, they’re different in that these contacts have the qualities that signal it could turn into a customer.

Think of it this way: If you sell enterprise software, a college student could become a contact after downloading a report on your website for a class project, but they can’t buy from you. That said, they are a contact but not a lead.

How to calculate and track it? What criteria actually makes someone qualify as a lead is up to your business, but once you have that set, you can use HubSpot Lead Scoring to identify these contacts.

From there, you can create an active list in HubSpot to automatically segment these leads and keep an eye on the size of that list.

5. Cost Per Lead (CPL): This is the total number of dollars it takes to acquire a potential customer.

Why is it important? HubSpot’s Jay Fuchs explains, “Generally speaking, [CPL] is used to gauge the efficacy of individual campaigns — via channels like Google ads, email marketing, or social media — but it can also help you understand whether you're getting the most out of your marketing spend as a whole.”

In other words, this can help you determine if your marketing campaign is cost-effective. If it costs more to bring in a lead than you’ll make off it, that campaign was not worth your time.

How to calculate and track it? You’ll need to calculate this on your own or through a spreadsheet. Use this formula:

Cost of Lead Generation/Total Number of Leads = Cost per Lead

Fuchs explains this formula in detail in “How to Calculate & Apply Cost per Lead (CPL).”

6. Close Rate (or Lead to Closing Rate): This is the percentage of leads that eventually become customers.

Why is it important? Your close rate can help gauge the quality of the leads you’re bringing in as well as your sales process.

If your close rate is high, things are going well. If not, you may need to re-evaluate your lead criteria or sales behavior.

How to calculate and track it? This is another KPI you’ll need to calculate on your own or through a spreadsheet. Use this formula:

Close Rate =

(number of leads that closed as sales / total number of leads) x 100

7. Number of MQLs (Marketing Qualified Leads): The number of leads engaged with your company’s marketing and have the potential to become a more serious prospect.

Why is it important? MQLs help your marketing team understand how many leads they're bringing in and if they’re quality leads.

How to calculate and track it? Like number of leads, you can use a combination of HubSpot Lead Scoring, an active list in HubSpot, and workflows to automatically segment these leads and keep an eye on the size of that list. Learn more about MQLs.

8. Number of SQLs (Sales Qualified Leads): Number of prospective customers ready to talk to someone on your sales team.

Why is it important? SQLs have usually expressed enough interest in your product or service to be ready to move into your sales process. Tracking this number lets you know how many people your sales team is currently working with.

It also provides valuable insight into which marketing efforts generate the most sales activity.

How to calculate and track it? Once again, you can use a combination of HubSpot Lead Scoring, an active list in HubSpot, and workflows to automatically segment these SQLs and keep an eye on the size of that list. Learn more about SQLs.

Pro Tip: If your marketing and website are hosted on HubSpot, our Dashboard & Reporting software is a user-friendly, single source of truth for all this data.

9. Customer Acquisition Cost (CAC): The amount of money it takes to convert a potential lead into a customer.

Why is it important? Like CPL, CAC tells you how cost-efficient your marketing and sales processes are. You don’t want to be spending more on getting customers than you are making from them.

How to calculate and track it? Information from HubSpot can help guide this calculation, but ultimately, this is another you’ll need to calculate it on your own or through a spreadsheet. Use this formula:

CAC = marketing spend/number of new customers resulting from campaign

10. Customer lifetime value (CLV): The total amount of revenue a business can expect to make from a single customer.

Why is it important? Knowing how much you’ll make from a customer is helpful when determining how much you can spend trying to close them. In other words, this is a useful metric to compare to CAC. If your CAC is higher than your LTV, you're likely spending too much money acquiring customers and need to revisit your strategy.

The higher the CLV, the more valuable the customer from a financial standpoint.

How to calculate and track it? Calculate this KPI on your own or through a spreadsheet using the formula:

Customer lifetime value =

average transaction size x number of transactions x retention period

11. Monthly recurring revenue (MRR): This is the amount of revenue a business receives from a customer each month, such as for a subscription-based service or consulting retainer.

Why is it important? This is how much money you are “guaranteed” to have each month from your customers. It allows you to plan budgets and make other financial predictions.

How to calculate and track it? Information from HubSpot can help guide this calculation, but ultimately, this is another you’ll need to calculate it on your own or through a spreadsheet. Use this formula:

Monthly recurring revenue =

average revenue per customer x total number of customers

12. Net Promoter Score (NPS): This is a measurement of customer satisfaction using a scale of 1-10 to gauge how likely a customer would recommend your business to a friend. (10 being extremely likely, 1 being unlikely)

Why is it important? NPS gives you a good idea of how happy customers are with their purchase and how likely they are to buy again or stick around. Plus, referrals, recommendations, and other forms of word-of-mouth can lead to quick closes, so you want to make sure your customers want to give them.

How to calculate and track it? Owl Lab’s Sophia Bernazzani Barron recommends calculating NPS using these three steps:

1. Survey your customers and ask them, “On a scale of 0 to 10, how likely are you to recommend us to a friend?”

2. Categorize respondents according to their score: Scores 0-6 are Detractors, 7-8 are Passives, and 9-10 are Promoters.

3. Disregarding the Passives, subtract the percentage of Detractor responses from the percentage of Promoter responses to determine your Net Promoter Score. This score can range from -100 to 100.

13. Return on Investment (ROI): the amount of money you gain from your marketing efforts compared to their cost.

Why is it important? You never want to spend more than you make. Like CPL and CAC, calculating and tracking your marketing ROI can help you determine how you are performing in that regard.

How to calculate and track it? You can calculate your ROI using this formula:

ROI =

(Total Revenue - Total Investment) / Total Investment

Learn more about calculating marketing ROI.

Email Marketing KPIs and Metrics

14. Number of Email Contacts (or Email List Size): This is how many people in your database have opted into email marketing and communication from you.

Why is it important? Email marketing is not dead. In fact, 77% of marketers have seen an increase in email engagement over the last 12 months, so your email list size does matter. The more email contacts you have, the more people you can reach with targeted campaigns.

Read: Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)

How to calculate and track it? You should be able to see the total number of contacts in your database using any of your email marketing tools, including HubSpot. In HubSpot, navigate to CRM > Contacts and see the total number of records below the header.

But this number may not always be accurate. It also includes contacts whose email addresses you have but perhaps have unsubscribed.

Knowing this, I recommend having an active list in HubSpot, pulling all of the CRM's subscribed and engaged contacts.

15. Email Open Rate: The percentage of people opening your marketing emails.

Why is it important? There’s no point in sending an email if people aren’t opening and reading it. This metric lets you know how successful you are at this or if you need to adjust your subject line, send time, or sender, among other things.

How to calculate and track it? This is another metric that should be easily found in any mainstream email marketing tool.

In HubSpot, you just need to navigate to the email in question, click “actions,” then “view performance,” and you’ll find the open rate called out right below the header.

If your tool doesn’t provide this metric or you use a personal email client, you can calculate your open rate using this formula:

Email open rate =

(number of emails opened / total number of emails delivered) x 100

Note: While you can certainly calculate email metrics on your own, it’s next to impossible to know exactly how many people opened your email without a third-party tool.

So, even if you don’t have the budget, I recommend investing in a free email marketing tool to track your metrics more easily.

16. Email click-through rate (CTR): This is how many people click a link in the email you sent out of those who opened it.

Why is it important? An open is one thing, but the click is what you’re really after with email marketing. CTR tells you just how effectively your email copy convinced someone to take action.

How to calculate and track it? Like open rate, CTR can be found prominently in your email performance page or dashboard like here in HubSpot:

You can also calculate your CTR using this formula:

Email clickthrough rate =

(number of email clicks / total number of emails delivered) x 100

Like opens, this can be difficult to measure without a formal email marketing tool. If you opt not to use an email marketing tool like HubSpot or MailChimp, use bit.ly or other UTM tracking tools to create trackable URLs.

Social Media KPIs and Metrics

According to our research, social media ties with a company’s website or blog as the top ROI-driving channel for marketers in the past 12 months. So, it’s important to know how you’re performing there.

Organic social media is usually best suited to boosting brand awareness and engaging your audience, while paid social media can generate big results in sales and more.

The KPIs I recommend for both reflect that, but you can dig deeper into social media analytics in our ultimate guide.

17. Social media reach (following): Total number of followers across social media or per platform.

Why is it important? Like an email subscriber, a social media follower “opts in " to stay in contact with your business and hear more about what your brand has to offer.

This number gives you a good estimate of your initial reach on social media before things like engagement and hashtags.

How to calculate and track it? Most social media tools like Buffer, Hootsuite, and SproutSocial have tools to monitor your followings on multiple platforms. HubSpot will track this for Facebook, Instagram, X, and your LinkedIn Company page if connected.

To view yours, navigate to “Marketing,” “Social,” then “Analyze.”

18. Social media engagement: This measures how many interactions your posts on social media are getting.

Why is it important? Social media is all about connecting and one of the biggest indicators that your content is successfully connecting with your audience is engagement. Engagement is also often a big factor in social media algorithms.

The more engagement a post gets, the more likely it is to get shared to explore and discovery feeds.

Some common social media engagement metrics include:

• Likes
• Comments
• Shares or Retweets
• Messages
• Tags or Mentions
• Replies
• Impressions or views
• Plays

How to calculate and track it? Again, most social media management tools can monitor your followings on multiple platforms, as does HubSpot.

HubSpot shows you clicks, shares, impressions, and interactions (likes, reactions, and comments) of both posts published via its tools and directly on Facebook, Instagram, X, or a LinkedIn Company page.

Paid Ads Performance

If you’re looking for more bottom-of-the-funnel impact from your social media, paid advertising is likely in your strategy. All major platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube offer advertising options.

Here are some of the metrics you should be tracking to get the highest social media advertising ROI.

19. Impressions: This is how many times your ad gets seen.

Why is it important? Reach is a huge metric when it comes to any type of advertising and impressions is a reflection of that.

If you’re investing with the goal of increasing brand awareness, you’ll especially want to make sure you’re getting a healthy amount of impressions.

How to calculate and track it? This is something your advertising platform will share with you. However, if you use HubSpot to manage your Facebook, LinkedIn, or Google ads, you can see them there as well.

20. Click rate: The percentage of clicks your ad gets compared to how many times it is seen.

Why is it important? Getting noticed is good, but eliciting action is even better. Your click rate helps identify just how successful you are at that.

Plus, if the goal of your ad is to generate traffic or leads, you need to make sure this number is healthy to make sure you’re getting your money’s worth.

How to calculate and track it? Like impressions, this is something your advertising platform will share with you, but you can also calculate it using this formula:

Click Rate = number of clicks / number of impressions x 100

21. Lead rate (or lead conversion rate): The percentage of impressions that turned into leads from your ad.

Why is it important? If the goal of your social media advertising is to generate leads, this should be your number one metric. However, even if it’s not, this can tell you a great deal about how compelling your ad copy or creative is.

If your lead rate is high and that wasn’t your goal, there’s something working well with the ad that you should take note of.

How to calculate and track it? Again, this is something your advertising platform will share with you, but you can also calculate it using this formula:

Lead Conversion Rate = (Number of Leads Generated / Total Number of Impressions or Visitors) x 100

Note: If your goal is leads, you’ll also want to track the number of leads generated from your ads.

22. Cost per impression (CPM): How much you’re spending to generate an impression from your advertising. Impressions are typically billed by the thousand.

Why is it important? This metric tells you how cost-effective your advertising spend is. You should not be spending more on generating impressions than you are making from them.

How to calculate and track it? Again, this is something your advertising platform will share with you, but you can also calculate it using this formula:

CPM = Total cost of campaign / number of impressions x 1000

23. Cost per lead: How much you’re spending to generate a lead from advertising.

Why is it important? This metric tells you how cost-effective your advertising spend is if you’re focused on generating leads.

How to calculate and track it? Again, this is something your specific advertising platform will share with you, but you can also calculate it using this formula:

Cost Per Lead = Total cost of campaign / number of leads

24. Return On Ad Spend (ROAS): The revenue generated from a social media advertising campaign compared to every dollar you spend. It's usually a ratio.

Why is it important? No big revelation here: You want to make sure you’re making more money from your advertising than you are spending.

How to calculate and track it? You can calculate your ROAS using this formula:

ROAS=

Revenue generated from ads / cost of ads (ad spend)

HubSpot will also tell you this for your LinkedIn, Google, and Facebook Ads as “ROI.”

How to Report Your B2B Marketing KPIs and Metrics

Data without meaning is useless.

That’s why once you’ve identified and can successfully track all your metrics, you need a plan for analyzing and reporting findings to your team and other stakeholders.

As Allie Konchar, Partner & Head of Client Operations of digital growth agency Omniscient and former HubSpotter, explains, “Marketing reports uncover meaningful, actionable data that help you draw important conclusions and meet organization-wide goals.”

Marketing reports can be critical to informing future marketing decisions and strategies, so it’s important to learn how to create them successfully. This article by Konchar further details how to build and analyze marketing reports.

We’ve also created a collection of monthly marketing report templates to get you started. These will help you:

• Track the monthly growth of your visits, leads, and customers.
• Measure your website's visit-to-lead conversion rate.
• Accurately track which channels are performing best.
• Plug your metrics into a PowerPoint or Google Slides deck to present to your boss.

Get yours here for free.

Tracking your way to success with KPIs

Ok, I know — that was a lot. And the truth is, there are likely even more B2B marketing KPIs your team will need to track to truly have a firm grasp on its performance.

But once you’ve got the right tools and templates in place to help you make sense of everything, it’s much easier to scale and adjust your efforts. Use this list and the tips shared to get started and start tracking your way to marketing success.

Korean typography holds a unique aesthetic appeal that can transport your designs to an entirely different cultural dimension. Their unique blend of boldness and simplicity brings a distinct visual appeal that’s perfect for a variety of creative projects.

In this post, we’ve compiled a collection of the most stunning and versatile Korean fonts, each designed to bring a sense of sophistication and cultural richness to your designs. From sleek modern typefaces to more traditional, handwritten styles, these fonts are perfect for making your designs stand out while adding a subtle international flair.

Their clean lines, balanced shapes, and minimalistic style are ideal for creating logos, posters, packaging, or even social media content that requires a unique and stylish touch. Be sure to download them all.

Korean – Modern Korean Font

This font masterfully combines traditional Korean writing with a modern, sleek design for a visually engaging typeface. Ideal for various design projects, it provides a blend of elegance and cultural depth, ensuring your designs stand out. With a full set of Hangul characters, Latin letters, numbers, punctuation, and specialty characters, its versatility is unmatched.

Waom – Korean Style Font

Waom is an exquisite Korean style font that brings a dash of Asian elegance to your designs. Each letter intricately portrays beauty and delicacy, encapsulating Korea’s cultural richness. Perfect for branding, logos, and events, this unique font adds a timeless charm to your projects.

Kirame – Korean Style Font

Elevate your designs with the innate beauty of the Kirame font, which effortlessly marries Korean elegance with modern style. Exuding an enchanting Asian charm, every character of Kirame resonates tenderness, making it an ideal choice for branding initiatives, logo typography or any project that seeks to capture the rich allure of Korean culture.

Itaewon – Korean Modern Font

Itaewon is a compelling display typeface inspired by Hangul, the symbol of the lively Itaewon nightlife. Efficient in providing a unique twist to Korean-themed projects such as branding and restaurant menus, it supports uppercase/lowercase variants and multiple languages. Formats available are OTF, TTF, and WOFF.

Seoul – Authentic Korean Font

The Seoul font is an impressive, robust display font that captures the essence of traditional Korean letters. Perfect for a multitude of uses, it can enhance travelogues, poetry, movie titles, food-related content, quotes, brand identities, and more! The Seoul font package includes OTF, TTF, and WOFF versions, along with basic Latin alphabets, numbers, and punctuation.

Namra – Korean Style Display Font

Namra is an appealing typeface inspired by Korean text, perfect for jazzing up your posters. Apart from posters, it’s also ideal for logos, stickers, jerseys, invitation cards, brochures, and more. It comes as one Otf file, though please note it doesn’t include a thumbnail cover.

Korean – Futurstic Helvetica Font

This is a stunning and dynamic Korean font that merges elegance and minimalism. Its unique curves at the end of each letter ornament signify it’s ready for both present and future designs. Ideal for branding, invitations, posters, brochures and more, this versatile font ensures clarity while attracting attention. Its blend of serif and sans styles promise distinct, visually appealing results.

Kpop Vibes – Korean Style Font

Kpop Vibes is a creative, Korean-style font that mirrors the vibrant culture and growing impact of Korea on the global scene. This sans-serif typeface, in both regular and italic styles, brings together bold, unique graphic design trends. Its versatile features include uppercase, lowercase, numbers, punctuation, and multi-lingual support.

Kinserim – Korean Style Font

Kinserim is a captivating Korean font that enriches your branding, logos, and various design pursuits with its enchanting Asian allure. It’s more than just a font—it is a salute to Korean culture, enveloping your projects with the timeless elegance of Eastern charm.  It’s the perfect blend of functionality and aesthetic mastery that supports multilingual content.

Seoul – Modern Korean Font

This is a modern Korean font that artfully merges elegance with a contemporary style. Ideal for design projects needing a touch of sophistication, “Seoul” offers a sleek and clean aesthetic with a full set of Korean and Latin characters, numerals and punctuation. Perfect for everything from branding to digital media, it adds a professional and unique touch to any design project.

Hyunso – Creative Korean Font

Hyunso, a creative Korean style display font, draws its inspiration from the title series, All of Us Are Dead. Worthy of your posters and suitable for designing logos, stickers, invitations, jerseys, and brochures, this new offering from IHDSTD is a single Otf file that doesn’t include a thumbnail cover. Embrace Hyunso for a unique, stylish touch to your creative projects.

Annyeong – Cute Korean Font

Annyeong is a vibrant Korean font that embodies the dynamism and allure of Korean design, providing a unique touch of cultural richness to your designs. Its generously sized characters ensure a powerful visual impact while its bold weight brings solidity to your creative projects. Perfect for headlines, logos and more, Annyeong offers multi-lingual support, stylish sets, numerals and punctuations in OTF, TTF and WOFF formats.

Bosan Mirull – Korean Style Font

Bosan Mirull is a Korean-style font that beautifully captures the essence of Korea’s rich culture in its design. Ideal for branding projects, logo typography, and special events, it adds a unique Asian flair to your work. This font comes with OTF, TTF, WOFF, WOFF2, CSS, HTML file fonts, all glyphs, variations and multilingual support.

Hello Seoul – Korean Font

Hello Seoul is a sleek and modern Korean font, known for its crisp rectangular shapes and sharp corners that symbolize Seoul’s dynamic spirit. This non-heavy display font offers a fresh, structured aesthetic ideal for various design needs like logos, headlines, posters, and branding materials. Features include multilingual support, alternates, and encoded numerals and punctuations.

Konijhipa – Korean Textured Font

Check out Konijhipa, a beautifully textured, flowing Korean font that’s sure to elevate your next design project. This font’s blend of unique ligatures and modern swirly embedding lends an elegant flair, backed by features like multilingual support, compatibility with both PC and Mac, and simple installation. Available in OTF, TTF, and WOFF formats, Konijhipa is a creative addition to your design toolkit.

Yeongest – Korean Style Font

Yeongest is a captivating Korean style font that adds an Asian charm to every project. Each letter shines with elegance, embodying the richness of Korea’s culture. Offering flexibility across numerous formats, from OTF to HTML, Yeongest has all glyphs and variations. With multilingual support and fully accessible PUA Encoded Characters, Yeongest is an excellent choice for branding, logo typography, and special events that aim to embody a timeless beauty.

Busan Garden – Korean Font

Busan Garden is a Korean font with a bold, immersive style that channels the spirit and aesthetics of Busan. With its sturdy, confident letterforms and sharp angles, it’s a font that commands attention. It’s versatile and supports multiple languages, numerals, and punctuations. Perfect for headlines, logos, and other design projects, Busan Garden isn’t just a font—it’s a journey through the streets of Busan.

Gonggi Notes – Cute Korean Font

Gonggi Notes is a captivating Korean font with modern appeal. Its rich and sturdy lettering delivers a strong presence, while maintaining a delightful roundness for approachable charm. This font brings a touch of Korean culture to your designs, and supports alternate characters, multiple languages and includes various punctuations and numerals. Ideal for headlining, branding, and various print applications, the Gonggi Notes font offers versatility in creative design.

Daebak Mrow – Korean Style Font

Embrace the allure of Korean culture with Daebak Mrow, a font styled in the spirit of Asian elegance. With its soft, warm curves, this unique Korean style font greatly enhances the charm of your design projects. Effortless to grasp, Daebak Mrow brings out the calming, mesmerizing, and timeless beauty of Korea in branding, logos, and events.

Chaewon – Korean Style Display Font

Chaewon is a remarkable Korean font that can add a stylishly ethnic touch to your projects. It’s not just for posters but also works beautifully for logos, stickers, jerseys, invitation cards, brochures, and more. You get 1 OTF file in this package.

Moncbla – Korean Style Font

The Moncbla brings a touch of Asian elegance to your designs. This charming, yet modern, font features a distinctively Korean flair, adding beauty and tenderness to each character. Ideal for brand projects and events where a unique Asian aura is desired. The package includes OTF, TTF, WOFF, WOFF2, CSS, HTML file fonts and multiple glyph variations.

Bocan – Korean Calligraphy Font

The Bocan is a creative font inspired by Korean movie posters and cover designs, offering a stylish and unique element for your design projects. It serves as a great tool to incorporate a Korean aesthetic into various contexts, including posters, sale signs, advertisements, and social media campaigns. Provided in both regular and outline styles, the Bocan font features a comprehensive character set, including numerals, punctuations, and ligatures, supporting multilingual use.

Free Korean Fonts

Jonyock – Free Korean Style Font

This free font comes with a stylish Korean-style letter design that will allow you to craft beautiful typography that fits perfectly with various types of design projects. It’s especially great for restaurant and food packaging designs. It’s free to use with personal projects.

Utonaf  – Free Korean Font

This free font features a creative square-shaped letter design with Korean-themed letterforms. The font is ideal for fun and casual designs including social media posts, T-shirts, flyers, and more. It’s free for personal use only.

Wefumi – Free Korean Font

You can download this font for free to craft attractive titles and headings for your cute and fun designs. The font has a cute Korean-themed letter design that will fit perfectly for packaging and branding designs. It’s free for personal use.

Hangul – Free Korean Style Font

Hangul is a stylish Korean-style font that comes with a modern and futuristic-style letter design. This font is ideal for technology and traditional-themed designs. You can use it freely with personal and commercial projects.

Tenada – Free Korean Font

Tenada is another creative font with a set of Stencil-style letters. It takes inspiration from Korean-style typography and features stylistic elements that give each letter a unique identity. The font is completely free to use with commercial projects.

Can you guys help me figure out how to use tailwind utility classes "@apply md:text-xl" within .scss files in nextjs

When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)

It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else.

Are you ready for it? Not all distribution is good distribution. And that includes your own.

Below, I chat with our head of YouTube about how and why cutting off all external distribution actually increased our YT performance. And his advice for when you should consider picking up the axe, too.

The Road to the Chopping Block

When Carl Mueller joined us as HubSpot’s head of YouTube earlier this year, he noticed that one of our YT channels had a problem the others didn’t. If a video was six minutes long, most viewers were dropping off after only a minute or two.

Though, to be fair, that’s still longer than my kid made it through Fantastic Mr. Fox.

Carl’s been producing video for over 10 years for names like Business Insider and Morning Brew. Which is to say, where media and marketing mash up, Carl knows his s***.

So when he says the content wasn’t the problem, I know he’s not just trying to avoid hurt feelings.

“I got here in late February, and the first thing I did was watch our content from a quality perspective,” he says. “But then I looked at the metrics, and the numbers were surprisingly low. I don’t think the metrics reflected the quality of the videos.”

But if the content wasn’t the problem, what was?

The call is coming from inside the house.

As Carl investigated the problem, he noticed that around 90% of the views for this particular channel were coming from external sources. That includes Facebook, Instagram, blogs, newsletters — everything except YouTube.

“What I’ve noticed is that when you’re asking someone to jump from another platform to YouTube, you’re asking them to change their consumption behavior,” he explains. “Is that person sitting down with time to spare to watch a 10-minute video?”

The answer to that depends heavily on what platform they’re jumping from.

And about 90% of those external views were coming from The Hustle newsletter.

“Which, at first glance, makes a lot of sense. It seemed like good, targeted distribution. But it meant that most of our total viewership was coming from the newsletter.”

That seems like the opposite of a problem, right? As I’ve not-so-subtly mentioned before, The Hustle has an audience of over 2.5M and above-industry-average engagement rates. It’s the kind of audience most marketers would trade a body part to get in front of. (And I mean a useful body part. Not just a pinky toe.)

And in the vast majority of cases, they’d be right. The Hustle is an absolute catapult for content, often driving thousands and thousands of views to blogs, short-form videos, and content offers. So why didn’t that work here?

Carl lays it out:

“The newsletter goes out at, what, 5:30 in the morning? People open it in bed.” They click on a video, “watch a few minutes, and then leave.”

Or they save it for later and then forget about it in a sea of tabs. (Guiltyyyyy!)

“If you were in their shoes, are you going to watch that whole video? For me, the answer is probably not,” Carl laughs. “Maybe sometimes if I’m laying on my couch. But if the average newsletter reader is not in a position to watch a long-form video, then that is a lot of bad retention metrics.”

For this otherwise highly engaged audience, that was about a 20-30% retention rate.

Let’s do some quick math. What does it equal when 90% of your audience has a 20% retention rate? An unhappy algorithm.

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.”

We needed surgery, stat.

Making the Cut

“We decided as an experiment to pause all direct external distribution,” Carl says.

But why all distribution, and not just the mismatched audience?

“We wanted to first see if we had a core audience on YouTube. We wanted to serve the videos only to our subscriber base and see if they liked them.”

And it worked. Better even than Carl predicted.

“I was warning everyone that we were going to perform worse before we performed better. A few thousand guaranteed views were going away,” Carl recalls. “But it was pretty immediate. The first video after the shift got 27,000 views. A couple of videos later we had one hit 300,000. Then after that 450,000.”

About 90 days after pausing distribution, the channel’s average views and average watch time both rose by 420%, and our subscriber count jumped 257%.

This goes against everything I’ve learned about content marketing, where more distribution equals more views. What gives, Carl?

“It’s compounding success. If something performs great, YouTube is more likely to promote the following video.”

An audience built on YouTube is ready to watch a YouTube video. And if the majority of your viewers are watching the majority of your content, it sends positive signals to the YT algorithm. YouTube then serves your videos to a wider audience, and a virtuous cycle is born.

“Not all distribution is good distribution,” Carl says. “That’s a universal takeaway for all channels and all content. Make sure you’re targeting the right audience at the right time.”

Ask your doctor if pausing distribution is right for you.

Here’s where I hit the pause button, because I can sense that some of you are getting antsy to DIY.

I asked Carl what he would say to readers who are now thinking about axing their own distribution.

“Make sure your channel is in the same circumstances as our channel. It had a heavy reliance on external distribution and low watch times. If you have that combination, then likely those unengaged external views are impacting your performance.”

So, to be clear: If you don’t have low engagement, your distribution is likely doing its job, and axing it will not help you grow further.

Similarly, if the majority of your views aren’t coming from external distribution, then it’s probably not the cause of any low metrics.

But Carl’s not letting the rest of you walk away empty-handed. Here are some takeaways for everyone:

1. Consider behavior patterns when sharing with a potential audience.

This is sound advice for any kind of marketing, not just video marketing.

Before you distribute your content through any channel, consider the consumption habits of that audience.

Are they in the right place to share a social media post? Download a PDF? Listen to a podcast?

“There is value in external distribution, but you have to make sure that it’s to the right people at the right time, and at the right stage in the content’s lifespan.”

2. Seek on-platform distribution.

“On YouTube, I would always prioritize on-platform partnerships, video swaps, or call-outs. Targeting people on YouTube is the best place to get people to watch your video on YouTube.”

And that generally holds true for most kinds of content. Consider, for example, that you’re most likely to find TikTok viewers on TikTok. Or that newsletter readers are often willing to be blog readers. (And, like magic, here you are.)

3. Optimize for the platform, not the distribution channel.

“Let YouTube do its thing for a little while,” Carl advises. “If that’s not working, change thumbnails, change titles. Do everything you can to optimize for YouTube.”

Not to be a broken record but, again, that applies to any kind of content or platform. Optimize first for search, social, or wherever your audience primarily finds your content.

“And if that’s not working, then it might be worth taking the risk of putting it somewhere else.”

4. Set clear expectations.

If your audience clicks a link without knowing it leads to a video, a lot more people are going to abandon ship. Same for long-form written content.

To avoid this, you need to set the expectations for what they’re about to encounter.

“If we do share — because there is value in sharing videos with the newsletter audience — we make it very clear that it is a video,” then he switches to a mock-stern voice. “All caps. WATCH VIDEO. You are leaving. ARE YOU PREPARED?”

Now you are.

How to See YouTube Reports in HubSpot

Marketing Hub Enterprise users can actually pull their YouTube performance data straight into HubSpot so you can see all of your glorious success in one place.

You can check out custom reports on watch time, views, shares, subscriber counts, engagement, etc. — allowing you to be the Carl Mueller of your company.

First, you’ll need to connect your YT account to HubSpot.

1. In HubSpot, click on the settings icon in the top navigation bar.
2. Choose Marketing then Social.
3. Click on Connect account in the top right.
4. Select YouTube Reports in the box that pops up.
5. Select the YouTube account to connect.
6. Review permissions and click Allow.

Now that you’re all connected, here’s how to access your reports:

1. Navigate back to Marketing and then Social. (Unless you’re already there from the first part. Then skip this part.)
2. Click the tab that says Analyze.
3. Click the dropdown menu that says All accounts and make sure YouTube is selected.
4. Apply filters for date range, campaign, etc. to your heart’s content.

Mixing colors in CSS is pretty much a solved deal, thanks to the more recent color-mix() function as it gains support. Pass in two color values — any two color values at all — and optionally set the proportions.

background-color: color-mix(#000 30%, #fff 70%);

We also have the relative color syntax that can manipulate colors from one color space to another and modify them from there. The preeminent use case being a way to add opacity to color values that don’t support it, such as named colors.

background-color: hsl(from black h s l); /* hsl(0 0% 0%) */
background-color: hsl(from black h s l / 50%); /* hsl(0 0% 0% / 50%) */

We can get hacky and overlay one opaque element with another, I suppose.

Same general idea maybe, but with mix-blend-mode?

Another roundabout way of getting there is something I saw this morning when looking over the updates that Ryan added to the animation property in the Almanac. Now, we all know that animation is shorthand for about a gajillion other properties (the order of which always eludes me). One of those is animation-composition and it’s used to… well, Ryan nails the explanation:

Defining a property in CSS also sets what is considered the underlying value of the property. By default, keyframe animations will ignore the underlying value, as they only consider the effect values defined within the animation. Keyframes create a stack of effect values, which determines the order in which the animation renders to the browser. Composite operations are how CSS handles the underlying effect combined with the keyframe effect value.

Manuel Matuzović and Robin Rendle also have excellent ways of explaining the property, the former of which sparked us to update the Almanac.

OK! We have three values supported by animation-composition to replace the underlying property value in favor of the effect value defined in keyframes, add to them, or accumulate for combining multiple values. The add value is what’s interesting to us because… oh gosh, let’s just let Ryan take it:

[I]nstead of replacing an underlying background-color property value with the keyframe’s effect value, the color type values are combined, creating new colors.

A-ha! The example goes like this:

See that? The add value blends the two colors as one transitions to the other. Notice, too, how much smoother that transition is than the replace value, although we wind up with a completely new color at the 100% mark rather than the color we declared in the keyframes. What if we pause the animation at some arbitrary point? Can we extract a new color value from it?

Ryan made this so that hovering on the elements pauses the animation. If we crack open DevTools and force the :hover pseudo on the element, maybe we can head over to the Computed tab to get the new color value.

Interestingly, we get some RGB conversions in there. Probably because updating color channels is easier than converting one hex to another? Browsers do smart stuff.

Now I want to go update my old color interpolation demo…

Hmm, not any different to my untrained eye. Maybe that’s only because we’re changing the HSL’s hue channel and it’s super subtle. Whatever the case, animation-composition can produce new computed color values. What you need those for and what you’d do with them? I dunno, but go wild.

Color Mixing With Animation Composition originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.

In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution, usher in a gold rush, and destroy humanity, all at once.

One year later, the headlines say the opposite story: the AI revolution is losing steam and the AI hype bubble is deflating. So what’s the truth? Is the recent wave of AI disruption false hype, or a true revolution?

At INBOUND, I made the case that these are not the right questions to ask or answer. Because first and foremost, go-to-market professionals are asking themselves a simpler question: how do I drive growth?

After all, everyone seems to feel the same way: lately, it’s been harder to grow. So it’s worth understanding why it’s been so tough, what has changed in the customer journey, and answer the question: where do we grow from here?

3 Reasons Why the Growth Formula Is Broken

The growth formula is simple: More traffic * Higher Conversion * Better Retention = Higher growth. But unfortunately, it is broken.

Across the board: traffic, conversion, and retention are down, and therefore, so is growth. According to our research, only 50% of reps are hitting their quotas, compared to 66% just two years ago.

But why? We’ve seen three big trends that have contributed to this downturn.

1. Search has fundamentally changed. Search engines used to provide bluelinks that get customers to your website. But with AI overviews and soon SearchGPT, customers are getting more answers without leaving search. That means fewer visitors to your website.
2. Social platforms are holding on to customers longer. They’re becoming destinations themselves, where customers are spending more time. That means fewer visitors still.
3. More than ever, people want to talk to people. Not brands. Customers check Reddit, visit G2, watch YouTube videos, and talk to their peers first — so by the time they come to your site, your customers know more about you than you know about them. That means the bar for sales and service teams is incredibly high when talking to customers. And if that bar is not met, conversion and retention will go down.
   

Two Paths for AI to Drive Growth: Acceleration and Transformation

So how do go-to-market professionals address these challenges? History has the answer: when technology solves old problems in new ways, it leads to profound change.

That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection.

AI might just achieve the same kind of change for growth. We see that potential firsthand from surveying hundreds of our customers who have embraced AI. And we came away with two overarching observations: Today, our customers are using AI for acceleration. And soon, they’ll be using it for transformation.

Acceleration means taking what’s feasible, and making it fast, while transformation is taking what’s impossible and making it possible. From customer conversations, we’ve seen how both types of use cases apply to marketing, sales, and service.

How AI Is Accelerating and Transforming Marketing

Marketing is one of the biggest use cases for AI and customers are already using AI to accelerate their work by creating, personalizing, and distributing content.

65% of HubSpot users are now using AI to create content, and they do it well by understanding what the technology is good at: researching topics, delivering decent first drafts, and iterating for different audiences. Then human experts take the drafts from good to great.

Within HubSpot, our marketing team has excelled at personalizing content with AI. When we started reaching out to prospects with AI-personalized emails, it increased our conversion rate by 82%.

And when it comes to distributing content, we saw huge adoption when we launched our AI-powered Content Remix feature a few months ago — which allows you to take one piece of content, and quickly convert it into social posts, videos, emails, and more.

Soon, marketers will be able to transform their work using AI. And they’ll do it with agents — software that uses AI to accomplish goals with multiple steps.

Content agents will prioritize, personalize, and distribute content; social agents will analyze social content and tell you when, where, and how to share it; and a campaign agent will tell you where to invest and what to amplify within your campaigns.

How AI Is Accelerating and Transforming Sales

In sales, the everlasting challenge has been increasing time in front of customers. The average sales person spends only two hours a day selling!

They’re stuck the rest of the day buried in prep for the next call or drowning in follow-ups from the last one. Nobody has figured out how to shrink this time—until now.

AI is accelerating prep and follow-up. Salespeople can now research prospects in seconds, generate high-quality personal messages to connect with them, summarize calls, and create insightful follow-ups.

The result: across our customers and HubSpot, AI has saved time spent in discovery by 30%, and cut follow-up time by 20%.

And soon: AI will transform sales with prospecting agents — AI-powered software that finds leads for you and makes outreach as simple as a couple of clicks.

How AI Is Accelerating and Transforming Service

Finally, in customer service, a huge source of frustration has been when service professionals are stuck being human band-aids — chasing problems reactively.

Here, too, AI is accelerating the process with great results. It can answer customer questions better than ever; HubSpot has been able to resolve nearly 30% of tickets this year with AI.

It can accelerate self-service by strengthening your knowledge base, allowing customers to resolve their own questions. And it can analyze customer sentiment in real time, suggesting specific actions based on the trends it observes.

Agents are coming to transform customer service, too. Support agents will be able to answer increasingly complex customer questions, 24/7 — and knowledge base agents will recommend and update knowledge base articles so your team doesn’t have to.

How AI and Humans Can Work Together To Drive Growth

Based on everything we’ve learned from our customers, the way to grow is not to underplay AI or overhype AI — it’s to understand and co-create with AI.

Because co-creation catalyzes growth. We believe that across go-to-market functions, we need to co-create with AI to drive growth:

• In marketing, AI creates, and people curate.
• In sales, AI offers context, and people offer connection.
• And in service, AI handles simplicity, and people handle subtlety.

In all three cases, AI isn’t being used instead of people — it’s empowering people and helping us scale. And if we can unlock its potential to help us drive traffic, conversion, and retention, we might just be able to fix the growth formula. And that effort is perfectly aligned with our mission at HubSpot.

HubSpot’s Mission, What Will Change, and What Will Always Be True

HubSpot exists to help millions of organizations grow better. And we are doubling down on that mission as we reimagine our platform with AI. To fully leverage AI, you will need support for structured and unstructured data.

You’ll need to gather insights from text content as well as audio and video. You’ll need your apps and agents to work well together. And we’re excited to help our customers adapt to these changes!

But we also have to remember that some things will always be true!

Customers will always want things to be easy — so we work hard to make things intuitive and efficient. You’ll always want to realize value fast — so we are laser-focused on repeat usage and immediate impact. And you’ll always want your customer and context data to be unified — so we’re bringing together all the data you’ll need to drive insights with AI.

Our mission is to help you grow. Our passion is to make it easy, fast, and unified. And what’s so motivating about this moment is that everywhere we look, there is promise that AI can help businesses scale like never before. With AI, we can help all businesses play big.

And to learn more about the features and services we introduced at INBOUND 2024 to do just that, check out our latest Spotlight.

here is three Sql table name of them - 1. orders 2.order_item 3. target_value

I am trying Two way here is may two code :

1

SELECT I.target_id as Iid,
        I.target_date as Idate,
       I.customer_name as Icust,
       I.target_product as Icat,
       I.target_pay as Ipay,
       I.target_rec as Irec,
       I.active as Iact,
       I.status as Ista,
       COALESCE(S.sale, 0) AS sale, 
       COALESCE(P.cat_n, 0) AS cat_n,
       COALESCE(R.cus_n, 0) AS cus_n,
       COALESCE(O.order_return, 0) AS order_return,
       I.target_pay - (S.sale - O.order_return) AS T_achi 
FROM target_value I 
LEFT JOIN (
    SELECT categories_id, categories_name AS cat_n
    FROM categories 
    ) P ON P.categories_id = I.target_product
LEFT JOIN (
    SELECT customer_id, customer_name AS cus_n
    FROM customer
     ) R ON R.customer_id = I.customer_name

LEFT JOIN (
    SELECT order_id, order_date, categories_id, SUM(quantity) AS sale 
        FROM order_item  
    GROUP BY categories_id 
) S ON S.categories_id = I.target_product 
LEFT JOIN (
        SELECT order_id, order_date, categories_id, SUM(Rquantity) AS order_return
    FROM order_item  
    GROUP BY categories_id 
) O ON O.categories_id = I.target_product WHERE S.order_date BETWEEN '2024-09-01' AND '2024-09-24';

code 2

SELECT

  target_value.customer_name, target_value.target_product, target_value.target_pay,
       target_value.target_rec, SUM(target_value.target_pay) AS TPP,
          order_item.categories_id,   product.product_name, orders.order_date, orders.client_name, customer.customer_name, categories.categories_name,  SUM(order_item.quantity) AS T1, SUM(order_item.Rquantity) AS T2, 
          (SUM(order_item.quantity) - SUM(order_item.Rquantity) ) AS Turn,

     COALESCE(SUM(target_value.target_pay), 0) AS TPP, 
       COALESCE(SUM(order_item.quantity), 0) AS T1,
       COALESCE(SUM(order_item.Rquantity), 0) AS T2,
       COALESCE((SUM(order_item.quantity) - SUM(order_item.Rquantity) ), 0) AS Turn

      FROM target_value 
INNER JOIN
    order_item ON target_value.target_product = order_item.categories_id  
        INNER JOIN product ON product.product_id = order_item.product_id 
        INNER JOIN orders ON orders.order_id = order_item.order_id
        INNER JOIN customer ON orders.client_name = customer.customer_id
        INNER JOIN categories ON categories.categories_id = order_item.categories_id
        WHERE orders.order_date BETWEEN '2022-08-10' AND '2024-09-25' GROUP BY order_item.categories_id, orders.client_name;

but i want result like below .

BUT MY code not work properly . so please sir help me to find out proper result.

date and summation not work properly.

Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.

So, I consulted with a bunch of PPC pros and watched a dozen webinars to provide you with practical and powerful stuff.

You’ll find seven tactics for managing your PPC budget and five tips for making smart adjustments.

Let’s dive right in.

Table of Contents

• What is a PPC budget?
• What is the PPC budget formula?
• How to Calculate Your PPC Budget
• How to Manage Your PPC Budget
• 5 PPC Budgeting Tips from Pros
• Key Takeaways from PPC Experts

What is a PPC budget?

A PPC (pay-per-click) budget is the amount of money you plan to spend on ads where you pay each time someone clicks on them.

A few terms you’ll run into here:

1. Daily budget – How much you spend each day. Ads stop showing until the next day if you reach this limit.
2. Campaign budget – The total amount you want to spend on a specific ad campaign.
3. Bid amount – How much you pay for each click on your ad. Higher bids can get your ad shown more but cost more.

Before setting up a PPC campaign, think about where your audience is most active.

For example, if your audience uses Facebook more than X, spend more of your budget on Facebook. Do some research to make sure your ad spend goes to the best channels.

Generally, prioritize Google PPC first, as Google has 90.48% of the global search engine market.

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What is the PPC budget formula?

From my chats with a bunch of PPC experts, most of them rely on this formula:

Where:

1. Target daily clicks: How many clicks you want to achieve each day. It depends on your campaign goals and the expected traffic.
2. Cost per click (CPC): The average amount you are willing to pay for each click. Estimate it based on historical data or industry benchmarks.
3. Number of days in a month: Typically 30 or 31 days, but you can adjust it for the specific month or campaign duration.

Example Calculation

Let’s say:

• You want to achieve 50 clicks per day.
• Your average Cost Per Click is $2.
• You are budgeting for a month with 30 days.

Now, let’s implement the formula:

50 clicks/day × $2 per click × 30 days= 50 × 2 × 30 = 3000

So, your monthly PPC budget would be $3,000.

How to Calculate Your PPC Budget

To calculate your PPC budget, you just need to note down a few formulas and make sure you do everything in this order:

1. Understand your target CAC.

Before you jump into the calculation, understand your CAC—the total cost to get a new customer. Roughly, it's all your marketing and sales costs divided by the number of new customers.

For example, if you spend $10,000 on marketing in a month and gain 100 new customers, your CAC is $100.

"I always start with the target cost to acquire a customer or CAC. If you don’t know that number, calculate one based on the average customer lifetime value and determine how much you can afford to spend on advertising while maintaining a healthy profit margin,” says Brooke Webber, head of marketing at Ninja Patches.

2. Calculate daily budget.

Daily budgeting helps in allocating funds to different days of the week based on performance patterns. For instance, you might find that weekends generate more conversions, allowing you to allocate more budget on those days.

Ed Stapleton from Clicks Geek suggests multiplying the average click cost by five.

So, if the click cost is $10, then $10 x 5 = $50. This $50 is your suggested minimum daily ad budget.

“I use this multiplier because most campaigns convert between 20% to 40% on the landing page. This means roughly 2 to 4 out of 10 clicks become leads. To be safe, I use a multiplier of five to ensure you get at least one lead per day,” says Stapleton.

3. Calculate weekly budget.

After calculating the daily budget, you can move forward to calculating the weekly costs. Ed advises multiplying the daily budget by the number of days you plan to run your ads each week.

If the daily budget is $50 and you run ads five days a week, the weekly budget would be $250 ($50 x 5).

4. Calculate monthly budget.

Finally, to calculate the monthly budget, multiply the weekly budget by 4 to get a basic monthly budget. However, Ed notes that for a more accurate estimate, you might use 4.3 weeks to account for variations in the number of weeks per month.

For example, with a weekly budget of $250, the monthly budget would be $1,000 ($250 x 4) or $1,075 ($250 x 4.3).

Here’s a breakdown for all three calculations:

Daily Budget:

Avg CPC x 5

Daily budget x 5 = weekly budget

Weekly budget x 4 weeks = monthly budget

Example:

Avg CPC is $10

$10 x 5 = $50

$50 x 5 = $250

$250 x 4 = $1,000

$1,000 is the monthly ad budget

How to Manage Your PPC Budget

Turns out that 72% of companies haven’t reviewed their ad campaigns in over a month, which is definitely not the way to manage your PPC campaign and its budget.

Image Source

Here’s how proper PPC budget management should look:

Establish a test budget to understand key metrics.

Allocate a small portion of your overall PPC budget as a “test amount.” This is a low-risk way to test different strategies without spending a lot of money.

I got this golden nugget from Jim Kreinbrink, CEO of Hyper Dog Media.

“Our preliminary budget approach often starts with a ‘test amount,’ which we deploy and analyze to understand key metric averages such as cost per click and conversion rates. These insights then help us to forge a more informed and result-oriented budget,” Kreinbrink says.

Determine the optimal budget.

After a short testing phase, it’s time to jump into the real thing.

I spoke with Nick Drewe, founder and CEO at Wethrift, who explained that at this point, you need to consider the overall marketing budget, industry benchmark data, and the desired CPA.

He recommends starting with a smaller budget and gradually increasing it as you begin to see a positive ROI. Newer businesses might find allocating around 5-10% of their gross revenue to PPC to be a good starting point.

Michael Nemeroff, co-founder & CEO at RushOrderTees, shared his take on this, too. He says you can’t calculate an exact budget, but you can get pretty close and adjust as performance metrics come in:

“I look at the website’s overall conversion rate and assume the PPC campaign will be slightly lower. So, if site conversion is 8%, I might assume the campaign’s conversions are at 5%,” Nemeroff says. “Then, I look at the average CPC in Google’s keyword planner and forecast different budgets.”

Nemeroff explains with an example.

“If the average CPC is $10, $1,000 per month yields around 100 clicks and, conservatively, five leads. If you spend $2K, that means 200 clicks and 10 leads, and so on. You forecast different scenarios, determine how many new clients or sales you can reasonably handle, and set your budget appropriately,” Nemeroff says.

Run ads for a week to determine CPC.

I also talked to Brandy Hastings from SmartSites, who told me that one of the best approaches is running ads for a week to get a clear picture of your CPC.

She points out, “Note the cost per click, and then set a budget to earn at least 150-200 clicks. Use that method for the first month to get a feel for the market, adapting to the patterns that start to emerge.”

This will give you enough data to see how your CPC is trending. After the week is up, review the results to understand your average CPC and adjust your budget and bids as needed.

Use Google Smart Bidding.

Many experts recommend using Google Smart Bidding to optimize ad spend and boost PPC results.

Image Source

Here’s how it works:

• It uses sophisticated algorithms to analyze tons of data and predicts how different bids will impact conversions.
• It factors in signals like device, location, and time of day during each auction.
• You can set specific goals like maximizing conversions or hitting a target CPA. Smart Bidding adjusts your bids to meet these targets efficiently.
• Detailed reports show exactly how your bidding strategies are performing and what to improve.

Use a layered budget strategy.

A layered budget strategy is a method of allocating your PPC budget across different types of campaigns to balance performance and experimentation.

It’s one of the best methods for managing the PPC budget, according to Jeffrey Zhou, CEO at Fig Tech.

“We implement a ‘layered budget’ strategy that prioritizes results and experimentation. We spend 60% on high-performing ads with steady returns, 30% on new campaigns or ad formats, and 10% on experimental initiatives,” says Zhou.

Zhou says that this segmentation saved his team from huge risks.

For example, when they launched a newly developed service, they spent 30% of their budget on testing video ads, which eventually outperformed static ads, prompting them to allocate additional resources to video.

Refine your audience through micro-targeting.

“Instead of broad targeting, use micro-segmentation to direct ad spend toward highly specific customer profiles,” continues Zhou.

When his team began using location-based targeting together with income data, they saw a 25% increase in conversions while maintaining the same budget.

To implement micro-targeting, define your audience first:

• Demographics: Target by age, gender, income, education, and job.
• Geographics: Focus on specific cities, neighborhoods, or areas.
• Behavioral data: Use browsing history and purchase behavior.
• Interests: Tailor ads to users' hobbies and preferences.

Then move to advanced features, such as:

• Custom audiences: Target your existing customers or website visitors.
• Lookalike audiences: Find new users similar to your current customers.
• Retargeting: Re-engage users who have interacted with your brand but haven’t converted.

Break down your budget by keyword performance.

Focus budget on top-performing keywords to improve overall campaign performance—higher CTR and lower CPA. This leads to better visibility and more effective targeting.

Shawn Plummer, CEO at The Annuity Expert, says that he had success spending 20-30% of the entire budget on high-converting, low-cost keywords, which greatly increased lead count without incurring additional costs.

“When I allocated a higher amount of our budget to branded search phrases, we witnessed a 40% decrease in cost per lead, boosting overall efficiency”, says Plummer.

Regularly review quality scores to gauge keyword effectiveness.

In Google Ads, you can find it under “Quality Scores,” which reflect the relevance of your keywords, ads, and landing pages. High-quality scores lead to lower CPC and better ad placement.

Image Source

Also, in Google Ads, use the Search Terms Report to see the actual queries that triggered your ads. It will help you see if your ads are shown for relevant searches and identify high-performing or irrelevant search terms.

Here's a simple breakdown to make it clearer:

Keyword vs. search term:

• Search Term: The actual words people type into the search box.
• Keyword: The terms you select in your Google Ads campaign to target those searches.

Match types: Indicates how closely the search terms match your keywords:

• Exact Match: The exact search term matches your keyword.
• Phrase Match: The search term contains your keyword.
• Broad Match: The search term is a variation of your keyword.

Image Source

5 PPC Budgeting Tips from Pros

And now for the cherry on top—five juicy expert tips to help you plan and allocate your budget better:

1. Regular performance reviews and reallocation.

Regular reviews help you spot trends and shifts in performance before they become significant issues.

When you assess data frequently, you can quickly adapt to changes in ad performance or market conditions.

Shawn Plummer suggests employing weekly A/B testing to determine which ad creatives perform the best. Then, he reallocates up to 40% of the budget to those that outperform.

“Recently, by cutting spend on underperforming ads, we freed up funds to push ads with higher click-through rates, which boosted conversions by 25% without raising overall spend,” Plummer says.

Casey Meraz, CEO of Juris Digital, recommends conducting checks even more frequently—on a daily basis:

“Adjust bids based on the performance of different keywords and ads. Utilize budget caps to avoid overspending. Regularly review and tweak your targeting criteria. This ensures you get the most out of each dollar spent while maintaining flexibility to shift resources as necessary,” Meraz says.

Create personalized, targeted ad campaigns while tracking which ads convert prospects into customers with HubSpot Marketing Software.

2. Reverse engineer from CPA.

Dominic Taguinod, HubSpot's PPC expert, suggests reverse engineering from CPA as a smart strategy worth trying.

First, define how much you're willing to spend to acquire a customer. From there, you set a target CPC that aligns with this CPA goal.

This approach helps you spend your ad budget efficiently and acquire customers at a cost that works for your business. If you focus on your CPA first, you can better allocate your budget and ROI and make more informed adjustments.

Watch the full video:

3. Don’t overspend or underspend.

Overspending can quickly deplete your budget and waste resources.

Underspending is not good either. It can lead to fewer clicks and conversions because your ads aren’t reaching enough people.

Chris Zangone from WebFX suggests always considering your campaign’s ROAS (return on ad spend).

Spending more than you’re earning from your campaigns? Reassess your budget and optimization strategies as soon as possible.

Use this formula:

Total Revenue / Total Cost = ROAS.

1. Suppose your PPC campaign generated $10,000 in sales.
2. Assume you spent $2,000 on the PPC ads.
3. Use the ROAS Formula:
   ROAS = $10,000 / $2,000 = 5

So, your ROAS is 5. This means that for every dollar you spent on ads, you earned $5 in revenue.

If you wanna dive deep into PPC budget management, save this super helpful tutorial:

4. Leverage ad scheduling to cut waste.

Ad scheduling, or dayparting, allows you to control when the audience will see your ads.

Run ads only during times when conversions are more likely to avoid wasting money on clicks that probably won’t convert.

Jeffrey Zhou from Fig Tech says that many of their clicks were during non-conversion hours. By running ads only during peak hours — like weekdays between 9 am and 6 pm — they improved their CPA by 15% while maintaining traffic quality.

Image Source

5. Micro-budget testing for new platforms.

Start with small, controlled budgets when testing new advertising platforms.

Using micro-budgets and internal data to predict potential ROI allows you to gauge effectiveness with minimal risk, according to Debbie Moran, marketing manager at RecurPost.

Instead of rolling out a large budget on untested channels, Debbie’s team started with micro-budgets and used their internal machine-learning models to predict potential ROI before scaling.

With this approach, they discovered LinkedIn as an effective platform for targeting their B2B customers, where an initial $500 test led to a 50% lower CPA than our usual channels.

Key Takeaways from PPC Experts

Managing a PPC budget seems chaotic at first, but once you get the hang of it, it's really not that bad. So, here are the three takeaways this non-PPC pro (a.k.a. me) has picked up as crucial to wrapping up this guide:

• Start small, test, and learn. Kick things off with a test budget to get a feel for metrics like cost per click and conversion rates.
• Make smart adjustments. Use tools like Google Smart Bidding to get the most out of your budget. Stay on top of performance, and use micro-targeting to make sure your ads are hitting the right people.
• Stay flexible. Regularly tweak your bids, budgets, and targeting based on how things are performing. Whether it’s checking in daily or working backward from your target CPA, be adaptable to get the best possible ROI.

The final piece of advice: Don’t dive into PPC haphazardly. Save this guide to walk you through each step and avoid skipping ahead, as missing even one step can lead to unnecessary setbacks and, even worse—wasted money.

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.

The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool.

Table of Contents

• Why use AI tools for B2B marketing?
• Best AI Tools for B2B Marketing

Why use AI tools for B2B marketing?

According to HubSpot’s AI Trends for Marketers survey of 1,062 US marketing and advertising professionals, the biggest concern about adopting AI is that it will replace jobs.

Almost 50% of marketers surveyed voiced concerns about job security. This fascinates me, especially because 68% said AI has helped grow their careers.

Personally, I’ve not strongly felt this way because I believe that marketing is, and always will be, about human-to-human connection — and AI simply can’t do that.

I left the worries about using AI tools in B2B marketing behind me long ago and now embrace what AI tools offer.

That said, although I don’t share the sentiment, I do understand the concern. I would argue that AI tools can do so much of our work, but none of the real good stuff or the things we love! As marketers, we still get to add the human touch, but we can “outsource” a lot of the less desirable work to AI.

Let’s look at how we can use AI to create a more efficient workflow and free up our time to do what we do best.

• Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. Some content benefits massively from its input, and some content just needs entirely the human touch. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI.
• AI and automation in project management tools mean that marketing projects will manage parts themselves. Recently, I’ve set up ClickUp automation, which left me mindblown and questioning why I didn’t embrace it earlier! Project management tools like Motion will organize your week based on task priorities, available time, and desired schedule.
• Automatic Speech Recognition (ASR) is the type of AI you’ve likely seen in your meetings; Fireflies AI will transcribe your meetings. Loom does the same with its video transcription. The AI is leveled up when it also pulls out key points and actions, so you know exactly what you need to do after a meeting.
• Predictive analysis in CRMs looks at customers trends, helping sales and marketing to make data-driven decisions about what to do next.

I could continue, but we’ll discuss the details of AI features in B2B marketing tools in the next section.

Before we get into that, though, let me give you a top tip for using AI marketing tools: don’t try and do it all at once.

74% of marketing professionals say that AI usage increases through existing tools. This makes sense.

Start by adding layers of AI in tools your team already uses and is comfortable with. The chances are they’ll be used to the tool's interface so that they will be less intimidated.

Also, the AI features of the tools you’re already using should complement existing workflows.

Okay, let’s get into it. Here’s my round-up of the 11 best AI tools for B2B marketing.

1. HubSpot

HubSpot is genuinely fantastic. I know, I would say that — but the thing is, it’s not just me. Crazy Egg and Zapier voted HubSpot the best free CRM.

HubSpot does a lot out of the box for new users, and when you get into the paid features, you’ll be unstoppable.

The free version makes it a great place to start for new users and young businesses, and you can guarantee that HubSpot has what it takes to grow with your business.

HubSpot Features

Marketers love HubSpot’s many features, including the popular live chat, AI content writer, and website builder.

One great feature of HubSpot is the many integrations. You can connect various apps and streamline your workflows. In a test, I added my Google Contacts to the CRM, which were easily synced and ready for marketing.

HubSpot AI Features

HubSpot's AI features are vast, and it is truly putting AI to the test and adding unbeatable functionality. I won’t get through them all in this article, but here are some favorites for B2B marketers.

When you create website pages or landing pages, you can build your site from scratch or generate them using AI.

The same goes for creating content. HubSpot has an excellent copywriting AI; you can generate an entire article or email using AI.

When it comes to AI content, I tend to use it as a starting point and then edit it after. 86% of marketers agree this is what works.

I tested the generative AI and found it very easy. You enter the topic that you want to write about. Next, the AI tool will let you choose a title from five generated options, and voila! You will have your blog post outline.

Still unsure? Well, 85% of marketers and sales pros agree that AI is a very effective tool for content creation and quality.

HubSpot Limitations

While HubSpot does a lot for free, you must upgrade your account if you want the best from the system. You pay for additional users, but Marketing Hub Professional includes three seats.

Pricing

The Marketing Hub Professional unlocks a lot of functionality and AI for B2B marketers. Prices start from $15 a month per seat to $800 a month for larger businesses needing more functionality.

See the full pricing breakdown.

G2 Reviews & Ratings

Hubspot’s Sales and Marketing Hub is rated 4.4/5, with over 11,000 reviews. The CMS Hub is rated 4.5/5 points, with over 1,500+ reviews.

Best For

Hubspot is an excellent and comprehensive tool for businesses of all sizes. It offers so much for free that it’s perfect for small businesses as it is and is enhanced by the small business AI. HubSpot is undoubtedly comprehensive enough for the largest of businesses.

2. WriterZen

WriterZen is a firm favorite of mine. I’ve used it for years. If you’re doing a lot of content marketing, SEO, and blog writing, you must consider WriterZen because the functionality and price of this tool make it very affordable.

The team is fantastic. They’re a passionate bunch and committed to creating the best content tool. I met them all a couple of years ago when I visited their offices, and we chatted about AI, content, and SEO.

The tool is mainly for content writing. I love creating briefs with it, but you can also write articles with the generative AI and manage your entire content production within the tool.

There’s a brilliant keyword clustering tool that works by analyzing ranking pages, also ideation tools, plagiarism checkers, and so much more.

WriterZen Features

I’ll run through a few features, then focus on my favorite and most used part of WriterZen, the Content Creator feature.

WriterZen’s Topic Discovery feature is a great starting point if you need help discovering topics. You start with a head topic, such as “marketing solutions.” Then, the tool does the hard work for you, delivering content topics.

Keyword Explorer and Keyword Planner features assist the planning phase of content production. WriterZen will find keywords for you.

Now, onto Content Creator, my favorite feature. This feature helps you write competitive content. You can do everything from keyword research to SERP analysis to writing, all within the same workflow and window.

This feature offers generative AI for title tags, meta descriptions, full article outlines, and the article itself.

I have a full video showing how I use this part of WriterZen, including the AI features.

WriterZen AI Features

As shown in the video above, the AI features within WriterZen can help you:

• Generate a competitive SEO-driven brief based on what’s already ranking. I recommend expanding this to include your direct experience. It's not enough to do what everyone else is doing and expect to rank.
• Write title tags, meta descriptions, and even the entire article with AI if you want. I have started many articles this way, then edited them until satisfied.

WriterZen Limitations

You can't access the best tools using the free version. Although it is amazing for briefing and writing, keyword research isn’t as good as a tool like Semrush or Ahrefs as they will have large databases.

Pricing

The best part of WriterZen’s pricing is that you pay for it once and get lifetime access. There’s also a free trial and a money-back guarantee.

You can access everything for $405 and never pay another penny. WriterZen boldly compares themselves to other tools.

G2 Reviews & Ratings

WriterZen has 201 reviews in G2 and has a rating of 4.7/5.

Best For

This tool is great for content marketing teams who need support with the SEO layer of content strategy.

3. ChatGPT

I think everyone has at least tried ChatGPT at this point.

Love it or loathe it, you simply can’t argue that ChatGPT is a great tool that can greatly enhance B2B marketing. If you’re still unconvinced, I’ll share some of its features and ways I’ve used it.

ChatGPT Features

Most people probably turn to ChatGPT for its generative AI and writing blog content, but it can do so much more than that.

Since that is a well-known use for the tool, I’ll focus on other features such as image generation, data analysis, and coding.

ChatGPT AI Features

DALL-E allows you to turn your imagination into images. Simply prompt the generative AI with your desired image, and DALL-E will return something you can use on your website or other digital channels.

The images are good, but you need to check them carefully. I’ve seen generative AI images on websites, and if you know what to look for (the fingers), you can spot a generative AI image quite easily.

I encourage people to use their own images, but generative AI images serve a purpose. I follow the rule that generative AI is fine if an image is just there for decoration.

I’ve relied on ChatGPT a lot when I’m generating code. I use it a lot for schema.

It’s not always perfect, but if I want to add code to a site I’m working on, ChatGPT will get me to my desired outcome or close enough that a developer is making tweaks rather than doing the whole task.

Similarly, you can code tools and calculators that can act as great lead magnets on your site.

As a content marketer and SEO, I often deal with large datasets, like keywords. You can upload files to ChatGPT, and it will return tidy data. Using ChatGPT in this way saves me hours.

ChatGPT Limitations

ChatGPT is pretty unlimited once you start paying for it. Iterating images is poor. It tends not to understand a request to tweak something on an already generated image.

Pricing

The free version gives you access to GPT-4o mini. However, if you want to use all the ChatGPT features, the upgrade will cost you $20 per month. I’ve used both the free and paid version. Start with free and see how you go.

G2 Reviews & Ratings

ChatGPT is rated 4.7/5 with over 580 reviews.

Best For

This is an excellent AI tool for any B2B marketer. I struggle to think of anyone who wouldn’t benefit from ChatGPT.

4. Loom

I love Loom. It’s an excellent recording tool overall. It’s not perfect, and I’ll discuss that in the limitations section below. That said, I pay for Loom Business, and the extra to use the AI features is well worth the $5.

Loom Features

Loom is a video recording software. I use it to communicate with clients, demonstrate tools, send proposals, and create onboarding and training documents.

You can share your video by just generating a shareable link. Loom tracks video views, comments, and more.

There’s a desktop app, a browser version, and a Chrome extension. I highly recommend the app, which, in my experience, has the fewest problems and is least likely to glitch.

Loom AI Features

Loom uses quite a bit of AI.

You can generate video transcripts with automatic speech recognition (ASR), which is helpful. I’d go as far as to say that Loom’s ASR is one of the best I’ve used. I never edit it because it's good enough for what I need it for.

You can also edit your video using the trim and stitch editor. Compared to apps like TikTok or CapCut, the editing feature is not the best on Loom, but it is good enough.

It’s enhanced with the Loom AI package, which you do have to pay for, but the AI will cut any pauses and filler words.

Plus, the AI will generate a video summary and chapters. I often edit the chapters but barely touch the summary; it’s good enough.

Loom Limitations

There are a few limitations with Loom. The free package limits you to 25 videos and five five-minute duration. To be fair, I do think that’s generous enough, though I was on the free version for ages.

As mentioned, the video editor could be better.

Loom is not really a video generator in the sense that you are creating creative videos; it’s really for recording processes and your screen. However, there are AI video generators and other tools to help with that.

My biggest gripe with the software is that it does seem to glitch; videos don’t always save. When I load the app, it minimizes my browser the first time I use it, but it is fine the second time.

These little bugs irritate me, but not enough, as I still use it.

To Loom’s credit, whenever I’ve had problems, customer support has responded quickly and resolved many of my issues.

Pricing

Loom costs $12.50 a month if paid annually. You can optionally add Loom AI for $5 per user. The extra $5 is worth it for me, but I probably use Loom at least every other day.

G2 Reviews & Ratings

Loom is rated 4.7/5 with over 2000 reviews.

Best For

Loom is great for day-to-day marketing teams looking to showcase demos, record training, and create onboarding videos. If you need to do a lot of editing, you can still use Loom, but you might want to download the video and edit it elsewhere.

5. Fireflies AI

Gone are the days when a VA or junior team member was brought to take meeting minutes. In 2024, this is handled entirely by AI, and when Fireflies is as good as it is, why wouldn’t you?

For the most part, I find Fireflies to be pretty accurate, and I appreciate action points being delivered directly to me. It prevents people from being distracted while taking notes, so everyone can engage fully in the meeting.

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Fireflies AI Features

Fireflies integrates with many apps, such as Asana, Airtable, ClickUp, Google Meet, Google Docs, HubSpot, Monday.com, Notion, Zoom, Skype, Trello, Slack, and many more.

Once you integrate an app (e.g., Zoom), this tool will join the meeting and email you a transcription at the end.

Usefully, there’s a topic tracker where you can create topics that help you search and highlight relevant parts of meetings quickly. This feature is only available for the premium plan.

You can upload an audio or video file to generate a transcript. Depending on your file size, it will be processed in 10-15 minutes. This supports formats like MP3, MP4, WAV, and M4A.

AI Features Within Fireflies AI

One great feature is the magic soundbites. You can use the power of AI to create new media from your video or audio. For example, the Magic Soundbites app will automatically generate a highlight reel for your meetings.

Although not strictly marketing, it all plays a role: you can generate a scorecard to rate the performance of sales reps.

Fireflies Limitations

The free version only includes 800 minutes of video storage. That is, however, pretty reasonable.

Pricing

The free plan is very reasonable as a starting point. If you want access to more features, you can start at $18/month, rising to $29.

G2 Reviews & Ratings

Fireflies.ai has 4.8/ 5 out and 448 reviews.

Best For

This is best for individuals and businesses, particularly those in and out of meetings regularly and want to save time.

6. Microsoft Clarity

Any good B2B marketer should pay attention to how their website functions for the user. Microsoft Clarity shows how visitors interact with your site.

The setup is very straightforward. You simply add code to your website. For a savvy website administrator, you won’t even need a developer.

Microsoft Clarity Features

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Clarity is free to use. It has analysis and reporting features, and you can get quite granular. Under recordings, you’ll see your website visitors’ activity, User ID, location, and browser and device details — MacOS, IOS, PC, etc.

Heatmaps, as pictured, show where users click or scroll. This is the data that B2B marketers need to create the best possible pages for conversion.

Once you know where and what your users click, you can develop a page that helps funnel traffic to conversion.

Microsoft Clarity AI Features

Copilot is Microsoft Clarity’s AI partner. It’s free, and you can use natural language to help you understand your website’s performance.

Microsoft Clarity Limitations

I’m struggling to find limitations. It’s completely free and does what you want it to. It’s supposed to be better than alternatives as it’s not too “heavy” on the site and, therefore, doesn’t slow it down as much.

Pricing

Clarity is free to use forever.

G2 Reviews & Ratings

With 36 total reviews, Clarity is rated 4.5/5.

Best For

Microsoft Clarity is great for anyone with a website. For B2B marketers, you can make data-driven decisions. Even if you’re not ready for this yet, I’d recommend getting Clarity on the site so you start gathering the data.

7. ClickUp

It took me a while to warm up to ClickUp, an AI project management tool, but the more I use it, the more I love it.

Project management tools are a must for me.

As a consultant, I see way too many marketing teams hoping actions get done after meetings or working in Google Sheets. A good project management tool with great AI features greatly benefits work efficiency.

ClickUp is free to start with and does much more out of the box than its competitors.

ClickUp Features

You can import tasks from previous tools, including Monday, Asana, Trello, and Notion, or an Excel and CSV file if you already use another project management tool.

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One of the better features of ClickUp is that automations are available on the free version.

Within my own ClickUp board, I use automation for new tasks, which are automatically assigned to me and populated with descriptions and priorities.

One of my favorite features is the form view. As pictured below, the form allows you to ask for specific details from anyone, even those not using your ClickUp setup. Information provided on the form can populate your next ClickUp task. This feature has considerably sped up workflows and increased accuracy for me.

ClickUp AI Features

Like most good project management tools in 2024, ClickUp has a generative AI feature. You can use this to write job descriptions and tasks, summarize notes, and more.

You can ask the AI questions like what tasks you have, what’s next to do, and more. It can be faster than navigating to your tasks/boards, especially if you’ve got a lot going on within the software.

With ClickUp Brain, you can quickly create drafts of your project plans and subtasks from your task details or even get real-time project updates without opening the task.

For marketers, you can integrate with docs outside of ClickUp. For example, you can easily add Google Docs as a view. I use this feature for content briefings.

ClickUp Limitations

The free version only has 100 MB of free storage, and guests must be granted full access (no permissions). It only has five spaces, and the free version only allows 100 uses when using custom fields.

Although limited, this is reasonable for the free version. Solo entrepreneurs and small businesses might find this very workable for them.

Pricing

The Business Plan costs $12 per member/month, and the Business Plus is $19 per member/month.

G2 Reviews & Ratings

ClickUp’s G2 rating is 4.7/5, with over 9,700 reviews.

Best For

I would go as far as to say that anyone could benefit from ClickUp, but it’s certainly ideal for teams looking to work more efficiently.

8. LinkedIn

At this point, everyone knows about LinkedIn, but not everyone uses this professional social media platform to its fullest extent.

LinkedIn is responsible for the vast majority of my B2B leads. I just love it.

LinkedIn Features

We all know LinkedIn as the social media platform, so I’m not going to talk too much about that, though there are AI features there for comments and generative AI to write in mail and messages.

The main features for B2B marketers are advertising solutions, a sales navigator, and recruitment tools.

LinkedIn AI Features

For marketers posting on LinkedIn (which you absolutely should be), generative AI can help you write a perfect post.

Like many tools, it’s easy to use within the interface. I would criticize the AI on LinkedIn; I don’t love it, but I’m all about being authentic and enjoying the writing.

Sales Navigator is an excellent (but paid) feature that will help you connect with precisely the right people.

This feature allows you to identify your target audience based on several filters, including company, seniority, and more. Instead of wading through profiles, you can now use Account IQ, which will summarize everything you need to know.

LinkedIn Limitations

LinkedIn is free to use for posting, viewing profiles, making connections, etc.; for many, these limitations won’t be an issue.

However, the free version will limit marketers looking to get really smart with their outreach to using LinkedIn Sales Navigator, which is paid.

Pricing

A premium subscription starts at $39.99 per month.

G2 Reviews & Ratings

LinkedIn has several features, and the reviews for each differ.

Sales Navigator has a rating of 4.3/5 and over 1,900 reviews.

The Job Search feature has 4.5/5 (over 1000 reviews), and Recruitment Marketing has 4.2/5 (over 800 reviews).

Best For

I’m a big LinkedIn fan and genuinely think that every B2B marketer should at least consider it for their individual profiles and company pages.

I recommend using individual profiles alongside company pages because, as cliche as it sounds, people do business with people.

9. Slack

In 2024, everyone is using or has used Slack. We’re all familiar with it as software for communication. Slack does have some AI features that you might not be aware of. I’ll get into this below.

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Slack Features

There are a couple of features that I like about Slack.

Firstly, you can group conversations into channels. For my B2B marketing business, we have one channel per client. Plus, there are some internal channels. Others might use it for different departments or marketing channels.

Secondly, Slack is very easy to use when you have access to multiple accounts. Over time, you might be invited into multiple Slack channels from clients or suppliers. You can manage all of this very easily within the same interface.

Finally, the huddle feature is handy. Sometimes, you just need to talk, Huddle allows for quick and impromptu meetings.

Slack AI Features

Slackbot is a helper and messenger. This feature reminds you of things you haven’t done yet to keep the workflow moving.

You can search for snippets of conversation within Slack to find lost messages. The AI element means you can search in natural language, asking questions like " What’s the Q1 sales strategy?”

The features for navigating Slack are pretty good. You can swipe through conversations to quickly review missed messages, and with AI, you can also summarize conversations.

Slack Limitations

When you use the free version, integration with other tools is limited to 10 tools only. The messaging feature’s 90-day history is also limited to the #general channel, and channel posting permission is limited to the #general channel only.

Pricing

The Pro version costs $7.25 per person/month, billed yearly. The Business+ Plan is $12.50 per person/month.

G2 Reviews & Ratings

Slack has an impressive 32k reviews in G2 and rates 4.5/5.

Best For

Slack is best for businesses with teams from various locations, but I’ve found it really helpful even when working within a physical office.

10. Motion

I think Motion is great! I've used it for about a year. It’s perfect for managing solo entrepreneurs and maybe smaller teams.

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Motion Features

This app will help you with project and task management. Its calendar feature allows you to automatically plan your day based on tasks and priorities.

Motion also serves as a master calendar, a feature that I found incredibly helpful as I work with multiple calendars. I sync my calendar from Google and Outlook, and I expect you could sync Apple Calendar, too.

Motion AI Features

The primary AI feature within Motion is its scheduling AI. You give Motion a list of tasks you complete and when they need to be completed.

You can set recurring tasks, so once you set it up, it manages itself each month. The initial setup can be time-consuming, especially as you input a time estimate for each task.

Once that’s done, though, Motion will manage your entire work day, considering task duration, available time, and task priority. It takes the mental load out of what to do next and ensures you don’t have pockets of wasted time.

Motion Limitations

This tool is limited to project management and task organization. While the AI side of it is excellent for organization, it’s not the most multi-use tool.

The calendar view irritates me, too. You can view your calendar by day or week, never month, which feels standard. I did put in a ticket and requested a monthly view.

Pricing

For one user, Motion is $19 per month, but there is a cost per user saving if you have a larger team, you’ll pay $12 per person.

G2 Reviews & Ratings

Motion has a rating of 4.1/5 and only 90 total reviews.

Best For

This is best for individuals who would benefit from AI taking the mental load on what to do next.

Don’t Sleep on AI Tools for B2B Marketing

I know how it is. AI hasn’t always had the best reputation among marketers (remember, almost 50% think it’ll replace them). However, when used well, AI is here to help marketing teams do more, sell more, and connect with their audience.