3 Marketing Secrets of Apple’s Success

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Apple Inc. is not just a technology company—it’s a phenomenon that has mastered the art of branding and marketing. In fact, Apple’s marketing strategy is a textbook example of how to create demand and build a loyal customer base. Here are three secrets behind Apple’s phenomenal success in marketing. Simplicity in Everything Apple’s philosophy of […]

7 Essentials to Reputation Management for Celebrities

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Reputation management helps improve a public figure’s brand, gain better control over what information circulates about the figure in question, and repair damage caused by negative news pieces. It’s also an important consideration for every public personality with a fanbase, regardless of size.  Without reputation management, for example, just one […]

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Should You White Label Reputation Management? It Depends

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White label reputation management involves offering reputation management services under the name of another agency. An example would be a digital marketing agency that doesn’t specialize in reputation management entering a white label agreement with a specialist reputation management agency to deliver services on its behalf.  In some cases, certain […]

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Who Should Use Reputation Management (+Getting Started)

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Reputation management involves monitoring and influencing your reputation with the goal of both protecting and enhancing it. Given that negative press can spread quickly through news, social media, and other digital outlets, this practice has arguably never been more important than it is today.  What Reputation Management Includes Here are […]

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