As you may know, Google Question Hub lets you type in keywords or topics you wish to write about on your site, and you're presented with a list of questions that Google wants to encourage you to write about. For example, I typed in PHP and was presented with questions such as:
- What is shell script in PHP?
- Where to test PHP code?
- How to make PHP work?
I assume that these are search queries that a non-negligible number of people searched for on Google, and Google detected the content that exists out there for them to be sub-par. Therefore, they want to encourage high quality writers to provide better content so they can provide better results for their searchers.
As of January 5th of this upcoming year (just a few short weeks away), Question Hub will end and instead be migrated into Google Search Console as an experimental feature named "Content ideas". It's yet to be determined if this is going to happen for all search console users, or just certain ones (perhaps ones who have consistently demonstrated a history of high quality content on their site?)
Either way, it got me thinking with the recent popularity of ChatGPT. Imagine just how easy it would be to plop each of these Google-sourced questions straight into the popular A.I. content creator. If there's no existing quality content answering these questions already that Google could find, imagine ChatGPT taking a go of it. It's probably one of the reasons that Google is announcing all ChatGPT content is against their search quality guidelines.