Email marketing is a powerful tool for businesses to generate leads and retain customers. It allows businesses to communicate directly with their target audience, build relationships, and provide valuable information that can help convert leads into customers and retain existing customers. In this answer, I will discuss the influence of email marketing on lead generation and customer retention.
Lead Generation:
Email marketing can be an effective way to generate leads for a business. Here are some ways that email marketing can influence lead generation:
Increased Awareness: Email marketing can help increase awareness of a business and its products or services. By sending regular emails to a targeted audience, businesses can keep their brand top of mind and introduce new products or services that may interest potential customers.
Personalization: Email marketing allows businesses to personalize their messages to specific individuals. This personalization can help businesses establish a connection with potential customers and make them feel valued.
Call-to-Action: Email marketing can include a call-to-action (CTA) that encourages recipients to take a specific action, such as visiting a website, filling out a form, or making a purchase. This CTA can help generate leads by directing potential customers to the next step in the sales process.
Analytics: Email marketing platforms often include analytics tools that allow businesses to track the effectiveness of their email campaigns. This data can help businesses refine their email marketing strategy and generate more leads over time.
Customer Retention:
Email marketing can also be a powerful tool for customer retention. Here are some ways that email marketing can influence customer retention:
Relationship Building: Email marketing allows businesses to build relationships with their customers by sending regular communications that provide value. By providing helpful information, tips, and offers, businesses can keep their customers engaged and loyal.
Personalization: As with lead generation, email marketing can be personalized to specific individuals. By sending personalized messages that acknowledge a customer's past purchases or interests, businesses can make customers feel valued and appreciated.
Cross-Selling and Upselling: Email marketing can be used to promote additional products or services to existing customers. By highlighting related products or offering special deals, businesses can encourage customers to make additional purchases and increase their lifetime value.
Customer Feedback: Email marketing can include surveys or feedback forms that allow businesses to gather valuable insights from their customers. This feedback can help businesses improve their products or services and provide better customer experiences in the future.
In conclusion, email marketing can be a highly effective tool for lead generation and customer retention. By using personalized messaging, targeted CTAs, and analytics tools, businesses can generate more leads and keep their customers engaged and loyal over time.
Digital marketing offers tremendous opportunities for small businesses to reach and engage with their target audience in a cost-effective and measurable way. Here are some of the ways that small businesses can benefit from digital marketing:
(1) Increased visibility: With digital marketing, small businesses can reach a wider audience than traditional marketing methods, such as print ads or billboards. By using search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, small businesses can increase their online visibility and attract more customers.
(2) Targeted advertising: Digital marketing allows small businesses to target specific demographics, interests, and behaviors to reach their ideal customers. This means that small businesses can reach people who are most likely to be interested in their products or services and avoid wasting money on ineffective advertising.
(3) Cost-effective: Digital marketing can be significantly more cost-effective than traditional marketing methods, especially for small businesses with limited budgets. Many digital marketing tactics, such as email marketing and social media marketing, are relatively inexpensive and can offer a high return on investment (ROI).
(4) Measurable results: Digital marketing provides measurable data that allows small businesses to track their marketing efforts' effectiveness. With analytics tools, small businesses can track website traffic, conversion rates, and other key performance indicators (KPIs) to optimize their marketing strategies continually.
(5) Build relationships: Digital marketing for small businesses to engage with their customers through various channels, such as social media, email, and chatbots. This provides an opportunity for small businesses to build relationships with their customers and improve their brand loyalty.
Overall, digital marketing offers a vast scope of opportunities for small businesses to grow their online presence, reach their target audience, and increase their revenue. With a strategic approach and the right tools, small businesses can leverage digital marketing to compete with larger companies and succeed in today's digital landscape.
Google Analytics, Google Tag Manager, and Google Search Console are all important tools used by website owners to track and analyze various Aspects of their website's performance. Here is a brief explanation of each tool:
Google Analytics: This is a web analytics tool that allows website owners to track and analyze website traffic, user behavior, and conversion rates. With Google Analytics, you can view information about your website's visitors, such as their location, demographics, and device type. You can also track your website's performance in terms of page views, bounce rate, and session duration.
Google Tag Manager: This is a tag management system that allows website owners to easily manage and deploy tracking tags and snippets of code on their website. With Google Tag Manager, you can add tracking codes for Google Analytics, Facebook Pixel, AdWords conversion tracking, and other marketing and analytics tools to your website without having to modify the website's code directly.
Google Search Console: This is a free tool that allows website owners to monitor and manage their website's presence in Google search results. With Google Search Console, you can see how your website is performing in search results, view search analytics data, and identify and fix technical issues that may be impacting your website's visibility in search results.
Overall, these tools are essential for any website owner looking to improve their website's performance, track user behavior, and optimize their online presence.
Digital marketing offers tremendous opportunities for small businesses to reach and engage with their target audience in a cost-effective and measurable way. Here are some of the ways that small businesses can benefit from digital marketing:
(1) Increased visibility: With digital marketing, small businesses can reach a wider audience than traditional marketing methods, such as print ads or billboards. By using search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, small businesses can increase their online visibility and attract more customers.
(2) Targeted advertising: Digital marketing allows small businesses to target specific demographics, interests, and behaviors to reach their ideal customers. This means that small businesses can reach people who are most likely to be interested in their products or services and avoid wasting money on ineffective advertising.
(3) Cost-effective: Digital marketing can be significantly more cost-effective than traditional marketing methods, especially for small businesses with limited budgets. Many digital marketing tactics, such as email marketing and social media marketing, are relatively inexpensive and can offer a high return on investment (ROI).
(4) Measurable results: Digital marketing provides measurable data that allows small businesses to track their marketing efforts' effectiveness. With analytics tools, small businesses can track website traffic, conversion rates, and other key performance indicators (KPIs) to optimize their marketing strategies continually.
(5) Build relationships: Digital marketing for small businesses to engage with their customers through various channels, such as social media, email, and chatbots. This provides an opportunity for small businesses to build relationships with their customers and improve their brand loyalty.
Overall, digital marketing offers a vast scope of opportunities for small businesses to grow their online presence, reach their target audience, and increase their revenue. With a strategic approach and the right tools, small businesses can leverage digital marketing to compete with larger companies and succeed in today's digital landscape.
In light of being forced against my will, kicking and screaming, to use Google Analytics 4, can someone please walk me through how to pull up a report of where newly registered users are going immediately after a sign_up conversion event?
What was once a pipe dream is now a reality: advances in technology over the past decade have allowed businesses to harness the power of real-time data. However, while over 80% of businesses say transforming to a real-time enterprise is critical to meeting customer expectations, only 12% have optimized their processes for real-time customer experiences, according to 451 Research data.
Real-time data is not just a nice-to-have, but a must-have for businesses to stay afloat in the “right now” economy. There are still some clear use cases for batch; for example, payroll or billing typically involve processing a large number of transactions on a regular basis. Batch processing allows companies to efficiently process payroll transactions in a single batch rather than processing them individually in real time. However, more companies are switching to real-time in cases where getting and analyzing continuous data really matters.
In master data management, often the same data is duplicated across several departments, which can harm the business. That’s why data deduplication is necessary to maintain an accurate master data record. It includes the removal of duplicate data from the business database. Moreover, master data needs to be a single source of truth for the whole enterprise to maintain its consistency and efficacy.
Data Duplication Strategies
Data deduplication has many advantages, such as improved cost savings. It helps improve analytics performance by providing the team with the most reliable data. It also helps the company provide a better customer experience.
Do you want to know how much revenue you’re generating from Google Ads on your website?
Setting up Google Ads conversion tracking will help you uncover insights about your ad campaign’s performance. You can find out which campaign is performing the best, how users interact with your ads, and how you can improve conversions.
In this article, we’ll show you how to properly set up eCommerce Google Ads conversion tracking in WordPress. This is the exact same method that we use on our own websites.
Why Set Up Google Ads Conversion Tracking in WordPress?
If you’re running Google Ads for your WordPress blog, eCommerce store, or membership site, then it is important to know how they’re performing. You can’t improve, what you can’t measure.
Tracking Google Ads conversions helps you see how much revenue you earned from users who clicked on your ad campaigns. It also helps you see which paid keywords and ad groups drive the most conversions. This way, you can optimize your campaigns and budget for more profitable search terms.
Besides that, Google Ads conversion tracking also uncovers how users behave on your WordPress site after clicking an ad. For instance, you might see a lot of users arrive on a landing page, but abandon it after adding products to the cart.
You can use this information to improve the checkout process, offer discounts and incentives as users are about to leave your site, and provide a better user experience.
That said, let’s see how you can add Google Ads conversion tracking in WordPress.
MonsterInsights offers an Ads addon that lets you setup comprehensive conversion tracking without touching a single line of code or hiring a developer.
We will use the MonsterInsights Pro license for this tutorial because it includes the Ads addon. There is also a MonsterInsights Lite version you can use for free.
First, you’ll need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on how to install a WordPress plugin.
Upon activation, you will be redirected to the welcome screen in your WordPress dashboard. Go ahead and click the ‘Launch the Wizard’ button.
Next, you can follow the onscreen instructions to connect Google Analytics to your site. For more details, you can see our guide on how to install Google Analytics in WordPress.
With MonsterInsights, you can also use dual tracking to set up a Google Analytics 4 property. It is the latest analytics version and will soon replace Universal Analytics. You can learn more by following our guide on how to switch to Google Analytics 4 in WordPress.
Once you’ve connected Google Analytics with WordPress, the next step is to install the Ads addon. Simply go to Insights » Addons from your WordPress dashboard and navigate to the ‘Ads’ addon.
Go ahead and click the ‘Install’ button. The addon will now automatically install and activate on your site.
Creating a Conversion Action in Google Ads
Next, you’ll need to create a conversion action in Google Ads.
After that, go ahead and click the ‘Tools and settings’ option at the top. Under the ‘Measurement’ column, simply select the Conversions option.
On the next screen, you’ll need to create a conversion action.
You can click the ‘New conversion action’ button to get started.
Next, Google Ads will ask you to select the type of conversions you want to track. It will show you 4 options, including a website, app, phone call, or import.
For this tutorial, we’ll choose the ‘Website’ option for tracking ad conversions.
After that, you’ll need to enter the website URL where you’d like to measure conversions.
Once that’s done, simply click the ‘Scan’ button.
Google Ads will now show 2 options to create conversion actions, including an automatic and manual method. In the automatic method, you’ll need to select the conversion goal, choose a match type, and enter the URL. This way is suitable if you know which events to count as conversions.
However, we recommend selecting the manual method. Simply scroll down and click the ‘+ Add a conversion action manually’ option.
Next, you’ll need to enter the Conversion action details.
First, you can select the ‘Goal and action optimization’ for your conversion. This is the action you’d like to track. For example, when a user subscribes to your newsletter, makes a purchase, adds a product to a cart, submits a contact form, and more.
For the sake of this tutorial, we will select ‘Subscribe’ as the goal. After that, you can enter the Conversion name.
You can now scroll down and select a Value for your conversion. Google Ads lets you choose the same value for each conversion, assign different values for conversions, or don’t use a value for conversion action.
We will select the ‘Use the same for each conversion’ option, select the currency, and enter a value for this tutorial.
Besides that, you can also choose how many conversions to count per click.
If you’re tracking email newsletter signups, then we recommend selecting the ‘One’ option. This way, each subscriber is counted once. However, you can use the ‘Every’ option in an eCommerce store and count each purchase as a conversion.
After selecting these options, simply click the ‘Done’ button at the bottom.
You can now see your conversion action under the ‘Create conversion actions manually using code’ section.
Go ahead and click the ‘Save and continue’ button to get instructions for adding the tracking tags for conversion action to your site.
On the next screen, you’ll see 3 options to add the conversion action to your site.
Simply select the ‘Use Google Tag Manager’ option. You should see the Conversion ID and Conversion Label. Copy these to a notepad file or keep the browser window/tab open.
To finish the setup process, you’ll need to head to your WordPress website dashboard and view the MonsterInsights settings.
From here, go to Insights » Settings and click on the ‘Publisher’ tab.
After that, you can scroll down to the ‘Ads Tracking’ section.
Go ahead and enter the Conversion ID. Make sure you follow the format, which will look like this: AW-123456789.
That’s it. You’ve successfully set up Google Ads conversion tracking on your WordPress website.
View Google Ads Conversion Tracking Data in Google Analytics
You can take it a step further and connect Google Ads with Google Analytics to get more insights about how people use your website after clicking on an ad.
For instance, you can see the number of visitors from paid search and find out which pages they view after landing on your site. You can also use different filters and create custom reports in Google Analytics.
Let’s see how you can link your Google Ads account with Google Analytics 4 and Universal Analytics.
Connect Google Ads with Google Analytics 4
First, you’ll need to log in to your GA4 account and then go to the ‘Admin’ settings.
After that, you can click the ‘Google Ads Links’ option.
It is located under the Property column.
A new window will now slide in from the right.
Go ahead and click the ‘Link’ button in the top right corner.
Next, you will see different options for Link setup.
First, you can click the ‘Choose Google Ads accounts’ option.
On the next screen, you’ll need to select the Google Ads account you wish to connect.
Once that’s done, simply click the ‘Confirm’ button at the top.
You will now see the Google Ads account that you want to link.
Go ahead and click the ‘Next’ button.
In the next step, Google Analytics will give you options to enable personalized advertising and enable auto-tagging.
You can use the default settings and click the ‘Next’ button.
After that, you’ll see a summary of your Link setup settings.
If everything checks out, then go ahead and click the ‘Submit’ button.
You should now see a ‘Link Created’ notification in front of your Google Ads account. This means that you’ve successfully connected Google Ads with Google Analytics.
Do note that it can take up to 24 hours for your Google Ads data to appear in Analytics reports.
Next, you can view the Google Ads conversion tracking report in Google Analytics 4.
First, you can head to Acquisition » Traffic acquisition from the menu on your left and scroll down to see how many visitors came from the Paid Search channel.
After that, you can go to Acquisition » Acquisition overview and view the Session Google Ads campaign report. This will show which campaign got the most traffic.
You can also click the ‘View Google Ads campaigns’ option at the bottom to view more details.
For each campaign, you can see the total number of users, sessions, number of Google Ads clicks, cost per click (CPC), conversions, and more.
Using the information from this report, you can see which campaigns perform the best.
Connect Google Ads with Universal Analytics
If you’re using Universal Analytics, then you can first log in to your account.
After that, head to the ‘Admin’ settings.
Next, you’ll need to go to the Google Ads Links option.
You can find the option under the Property column.
On the next screen, you’ll need to select the Google Ads account you want to connect.
After selecting your account, simply click the ‘Continue’ button.
Next, you will need to enter a Link group title.
You can then select the Views to link with your Google Ads account. Simply click the toggle to ON for the correct Views.
Once that’s done, simply click the ‘Link accounts’ button.
Google Analytics will now show a summary of your settings. Simply scroll down and click the ‘Done’ button.
That’s it. Your Google Ads account will now be linked to the Universal Analytics property.
To view data from your ad campaigns, head to Acquisition » Google Ads » Campaigns from the menu on your left. You can see the number of clicks, cost, CPC, and more for each campaign.
Final Thoughts on Google Ads Conversion Tracking in WordPress
When it comes to setting up any conversion tracking, the most important thing you want to make sure is that the setup is done properly. This is why we use and recommend MonsterInsights because it just does everything for you behind the scenes without touching any code.
However if you prefer to add code directly on your WordPress site, then you can do that as well by using a plugin like WPCode. This will help future-proof your customizations. There’s a free version of WPCode that you can use by following our tutorial on adding custom code in WordPress.
The data whisperer is the function sitting between the business and the technologists. Bridging the gap between the builders and the users of AI and finding the proper management structure for AI governance. They are experts in using data analysis to help organizations better understand their customers and make more informed decisions. They have the ability to interpret large amounts of data and transform it into actionable insights that can inform business decisions. They are also skilled at visualizing data in ways that are easy to understand and interpret. They often work closely with marketing and sales teams to help them identify trends in customer behaviors, develop targeted campaigns, and optimize their overall performance.
This is, in essence, the program manager who is very familiar with the technology enterprises landscape, with the foundational ability to understand, work with, and analyze data.
Im using the UA tag to populate both my original UA account as well as GA4, and the users and page view difference is absolutely astounding. Probably like a 20% discrepancy in UAs favor. UA is set to exclude bots.
Data mining and warehousing are two processes essential for any organization that wants to be recognized on a global or national level. Both techniques help prevent data fraud and improve managerial statistics and rankings. Data mining is used to detect significant patterns by relying on the data gathered during the data warehousing phase.
Data mining and data warehousing are both considered as part of data analysis. But they work in different ways. This blog will look at the differences between the two and whether or not one can exist without the other.
Windward, a company that leverages artificial intelligence to provide advanced analytics to the maritime industry, has announced a new API Insights Lab that is intended to provide its partners with streamlined access to its API products. This new product utilized GraphQL and is available immediately.
Do you want to add an author’s photo in WordPress?
By default, most WordPress themes show the author’s gravatar as their profile picture. However, authors may want to replace this gravatar with another image.
In this article, we will show you how to add an author’s photo in WordPress.
When Do You Need to Add an Author’s Photo in WordPress?
If you run a multi-author WordPress site, then you may decide to add an author info box in WordPress posts. These author bio boxes typically show the author’s profile photo, a brief bio, and link to their website or social profiles.
By default, most WordPress themes use the person’s gravatar as their author photo. However, sometimes you may prefer to use a different image for the author photo.
As a WordPress website owner you may even have rules about the kind of photos you want to show in your author bio boxes. For example, maybe you require your authors to use a professional headshot.
If the author’s gravatar doesn’t meet your rules, then you may want to edit their profile and upload an image that better suits your WordPress blog.
With that in mind, let’s see how you can add an author’s photo in WordPress.
How to Add an Author’s Photo in WordPress
The easiest way to add an author photo in WordPress is by using the PublishPress Authors plugin. This plugin lets authors edit their own profile and author photo by adding a new ‘Author Profile’ area to their WordPress dashboard.
It also gives site admins the power to edit the author’s profile including changing their photo.
First, you’ll need to install and activate the PublishPress Authors plugin. If you need help, then please see our guide on how to install a WordPress plugin.
Upon activation, head over to Authors » Settings. You can then go ahead and click on the ‘Display’ tab.
Once you’ve done that, open the ‘Layouts’ dropdown and choose a layout that includes an author photo.
Let’s look at your options.
The default layout is ‘Boxed.’ This shows the author’s information in a box, complete with their author photo.
The ‘Centered’ layout is similar to the boxed layout, but with all of the author’s information centered inside the author bio box.
‘Inline with avatar’ and ‘Simple List’ are both layouts that includes space for an author photo. Here’s an example of the Simple List layout.
Just be aware that those two layouts don’t have space for a bio. Even if the author has added a bio, it won’t be shown on your website.
After choosing your layout, click on the ‘Save Changes’ button. You can now visit your website to see the author photos on your WordPress posts and pages.
Anyone who has registered on your site with the Author role will now be able to upload a photo using the ‘Author Profile’s settings in their WordPress dashboard.
How To Change an Author’s Photo in WordPress
As admin, you can also use PublishPress Authors to change any of the individual author photos that appear on your website. This is useful if an author chooses a photo that isn’t a good fit for your site.
To change an author’s photo, simply go to Authors » Authors.
From here, you can click on an author’s ‘Edit Author Profile’ link.
Then, just click the ‘Image’ tab.
By default, PublishPress will try to find a gravatar that’s linked to the author’s email address. To use a different author photo, click on the ‘Custom image’ radio button.
Once you’ve done that, click on ‘Select Image.’ You can now choose any image from your WordPress media library, or upload a new image.
Then, just click on the ‘Update’ button.
Your website will now use this new image as the author’s photo.
Websites are undoubtedly the cornerstone (or corner store) of online businesses. The technology used to monitor, understand, and optimize their performance, however, has been rather stagnant until more recently. The emergence of Website Intelligence is seeking to put an end …
Data build tool (dbt) is a popular open-source data transformation tool that enables analytics engineers to transform data in their warehouses through SQL statements. The TiDB community recently released the dbt-tidb adapter to make TiDB a distributed SQL database to work with dbt. Through the dbt-tidb plug-in, analytics engineers working with TiDB can directly create forms and match data through SQL without having to think about the process of creating tables or views. They can also use Jinja, a dbt template language for writing SQL, test, package management, and other functions, which greatly improves efficiency.
In this tutorial, I will show you how to use dbt with TiDB. Before you try any of the steps below, make sure the following items are installed:
It is more important than ever to access accurate and timely data in a rapidly changing business landscape. Unfortunately, the traditional business intelligence methods are no longer adequate to meet the needs of modern businesses. Augmented analytics is a new approach that combines the best of human expertise with the power of artificial intelligence to provide previously unattainable insights.
This technology is already being used by quite a few of the world’s leading companies to gain a competitive edge.
Lex Machina, a legal analytics solutions provider and a subsidiary of LexisNexis, has announced the release of its API, which is intended to facilitate what the company refers to as “technology-assisted human review” of legal documents. This solution is intended to work with case resolutions, damages, remedies, findings, and counsel and party data.
Do you need to add nofollow links in your WordPress navigation menus?
Many website owners prefer to add a nofollow tag to external links, but beginners may find this tricky when adding a custom link to a menu.
In this article, we’ll show you how to add nofollow links in WordPress navigation menus.
Why Add Nofollow Links in WordPress Navigation Menus?
If you are running a WordPress website, then you may want to add a nofollow tag when creating external links. This lets search engines know not to pass any link authority from your page to the other website that you’re linking to.
When you link to an external website, search engines consider that as a ranking signal, and they will pass a small portion of your authority to the other website. As a general SEO best practice, you should add nofollow to all external websites that you don’t trust.
You do that by adding the rel="nofollow" attribute to the link like this:
In this article, we will show you how to add nofollow links in WordPress navigation menus. We’ll cover two methods, and the second method is for those using WordPress 5.9 or higher and a theme that’s compatible with the new theme editor.
Method 1: Adding Nofollow Links Using the WordPress Menu Editor
To get started, simply visit Appearance » Menus in your WordPress admin area.
First, you need to add the external link to your WordPress navigation menu just like you would add any custom link.
To do that, you need to click on the ‘Custom Links’ tab so you can see the URL and Link Text options. Simply enter the URL and link text of the website you are linking to.
After that, you should click the ‘Add to Menu’ button and the link will be added to the ‘Menu structure’ column.
To add the nofollow attribute to the link, you need to click the downward arrow on the right of the menu entry, as pictured in the screenshot above. You can now see the details of the external link you just added, including the URL and navigation label.
If you don’t see the Link Target and Link Relationship options, then you will have to add them.
To show those options, you need to click the ‘Screen Options’ button at the top right corner of the screen. Then check the boxes next to the Link Target and Link Relationship (XFN) options.
Now you can scroll back down to your expanded menu item, and you will notice two new options. Next, simply enter nofollow in the link relationship field.
We recommend that you also click the ‘Open link in a new tab’ checkbox when adding an external link. This is a great way to improve engagement and keep your visitors from leaving your website.
Lastly, click the ‘Save Menu’ button to store your changes.
You can now preview your site to see the new nofollow menu entry.
Let’s make sure that a nofollow attribute has been added to the link.
Simply right click the new link and select ‘Inspect’. Your browser window will split into two windows. In the bottom window, you will be able to see the HTML source for your link. It will display the nofollow attribute with your link.
Method 2: Adding Nofollow Links Using the WordPress Theme Editor
This method is for those who are using WordPress 5.9 or later and have a theme that supports the new WordPress theme editor. In that case, the Appearance » Menus page will not be available to you.
Instead, you should navigate to Appearance » Editor in your WordPress dashboard. This will open the WordPress theme editor.
Adding a New Link to the Navigation Menu
If you need to add a new menu item, then you’ll have to click the blue Block Inserter icon in the top left corner. Next, you should scroll down until you locate the Custom Link block and then drag it onto your navigation menu.
You can now type or paste the URL. If you want, you can also toggle the ‘Open in new tab’ option to the on position. After that, make sure you click the Submit icon at the top right of the popup so that the menu item’s settings are stored.
The link URL will be added to the menu, but you’ll normally want something more descriptive, such as the name of the website. Simply start typing to rename the menu item.
Adding the Nofollow Attribute to a Link
To add the nofollow attribute to a menu item, simply click it and a toolbar will appear.
Next you need to click the link icon on that toolbar. In the settings pane on the right, you need to enter nofollow in the link relationship (‘Link rel’) field.
If you like, you can also add a description and title for the link, and reorder the menu items using the arrow icons on the toolbar.
When you’ve finished, click the ‘Save’ button at the top of the screen. The new custom link will be added and you can visit your website to see how your navigation menu looks now.
