Author: Nataly Birch

This post is originally published on Designmodo: November Email Newsletter Guide: Ideas and Examples

November is an official autumn farewell – the golden season ends and winter vibes start to trickle in. The last month of fall is one of the most prosperous periods of the year. That’s why this season generates a lot …

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This post is originally published on Designmodo: October Email Newsletter Guide: Ideas and Examples

October invites us into the full swing of autumn. The heat is over, and cold, chilly weather comes into play. Mid-fall is more than an excuse to break out your cardigan collection; it is a golden opportunity for email marketing …

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This post is originally published on Designmodo: What is an Email Footer? The Ultimate Guide with Examples

What makes an email design transparent and intuitive for subscribers? What reinforces an overall impression with strong messaging? What allows companies to send regulation-compliant emails? The answer to these questions is the email footer. An email footer is often overlooked. …

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This post is originally published on Designmodo: Email Subject Lines: Ultimate Guide of Examples and Ideas

Do you know that a whopping number of emails sent daily go unopened and unnoticed? There are potentially millions of digital newsletters left unseen. While open rates are increasingly low, the spam rates are dangerously high. Almost 70% of recipients …

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This post is originally published on Designmodo: Email Design Trends for 2023

Some say following a trend is a choice that largely depends on the target audience’s preferences. However, one cannot argue with the fact that people are always eager to hop on board with what is popular. Like it or not, …

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This post is originally published on Designmodo: Dunning Emails – Everything You Need to Know

Churn is something you will deal with regularly, like it or not. Businesses in all niches lose over 50% of subscribers within a year, with involuntary churn making up 20-40% of your overall churn. While for small subscription lists, this …

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This post is originally published on Designmodo: How to Write an Upsell Email to Increase Average Order Size

One of the simplest methods to increase your average order value and boost your bottom line is the upsell. Surprisingly, many entrepreneurs overlook this golden sales opportunity, dedicating all their time to promotional emails and investing in holiday campaigns. However, …

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This post is originally published on Designmodo: Unlock the Potential of Subscription Confirmation Emails

Everyone is aware that email marketing plays a massive role in a company’s success. According to recent stats, almost 60% of B2B marketers claim it to be their top channel for revenue generation. When it comes to directly communicating with …

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This post is originally published on Designmodo: How to Get Response with Follow-up Emails

It happens to everyone: Your email message elicits no response. But everything is not lost. You still have an opportunity ahead of you with a follow-up email. Believe it or not, the sixth email in the sequence may receive more …

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This post is originally published on Designmodo: Important Email Marketing Trends for 2022

The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, …

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This post is originally published on Designmodo: Email Design Trends for 2021

Even though the world looked different in 2020, subscribers’ tastes and preferences continued to shape and change elements of successful email design. Email design trends for 2021 suggest that people will be delighted to see newsletters with long text to …

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This post is originally published on Designmodo: Black Friday and Cyber Monday Email Newsletter Marketing Ideas

The biggest retail weekend is fast approaching. Black Friday and Cyber Monday will be here before you know it. It’s time to gear up. The beginning of the Christmas shopping season is the toughest period of the year for retailers. …

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