WPGraphQL Becomes a Canonical Plugin: My Move to Automattic

Featured Imgs 23

It’s always a gas when a good person doing good work gets a good deal. In this case, Jason’s viral WPGraphQL plugin has not only become a canonical WordPress plugin, but creator Jason Bahl is joining Automattic as well.

I’m linking this up because it’s notable for a few reasons:

Congrats, Jason! I didn’t know you were in Denver — maybe we’ll bump into each other and I can give you a well-deserved high-five. ✋


WPGraphQL Becomes a Canonical Plugin: My Move to Automattic originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

75+ Best Minimal PowerPoint Templates 2024

Featured Imgs 23

Delivering a minimalist PowerPoint presentation can clearly convey your message, and remove any clutter. This collection of modern, minimal PowerPoint templates is a great place to start—they put the focus on you as the speaker, and what you have to convey!

These files are all fully editable and can be easily tweaked according to your needs. Most come with hundreds of example slides with graphs, tables, images, text, and more. They’re perfect for giving that next presentation a special touch.

Embrace the minimal design philosophy, choose a stunning PowerPoint template for your next presentation that has clean lines, subtle design, and a simple, professional look-and-feel.

Top Pick

Slection – Minimal PowerPoint Template

Slection - Minimal Powerpoint Template

Slection is a modern PowerPoint template that comes with a minimal design. This template is perfect for making a presentation for a creative agency, modern business, or a design firm.

The template includes 30 unique slides and they are all available in 5 different color schemes as well.

Why This Is A Top Pick

This template is the perfect example of a minimal PowerPoint presentation design. It has all the right elements of a minimalist slide layout, including the right amount of white space, using colors to highlight the content, and proper use of shapes and images.

Minimal Powerpoint Template

Minimal Powerpoint Template

The Minimal PowerPoint Template provides a modern, versatile solution for both personal and business presentations. Boasting easy editable features that require no additional software, this asset includes over 120 customizable slides, five premade color variations, and handcrafted infographics. Also included are pixel-perfect illustrations and a drag-and-drop picture placeholder. It also offers practical gallery and portfolio slides. With clear instructions provided, you’ll find tailoring your presentation to fit your needs has never been so simple!

Caprico Minimal Powerpoint

Caprico Minimal Powerpoint

The Caprico Minimal PowerPoint Template elevates your presentations with 30 easily editable slides. It offers a 16:9 widescreen ratio, customizable graphics, and recommends using free web fonts for aesthetic consistency. Simply drag, drop, and adjust pictures within placeholders to achieve the desired effect. While previewed images aren’t included, the template itself is accompanied by a useful documentation file. Enjoy!

Minimalism Powerpoint Template

Minimalism Powerpoint Template

The Minimalism Powerpoint Template is a versatile asset perfect for various presentations. The package includes both PPTX & PPT formats with 30 unique slides featuring a modern 16:9 aspect ratio. It also offers neat features such as editable graphics, easy picture replacements, and icon inclusion. Note however, that it does not include images in the download.

MURO PPT Minimal Template

MURO PPT Minimal Template

MURO PPT Minimal Template is a contemporary Powerpoint Template offering a clean, minimal, and modern design. It’s designed in a 1920x1080px format and provides endless possibilities for creativity. Impeccably designed for presentations or portfolio showcases, it enables users to edit effortlessly within their Powerpoint Software. The template includes customizable shapes, icons, maps, all in vector format for easy resizing and color changes, plus 500+ vector line icons.

Aora – Minimal Powerpoint

Aora - Minimal Powerpoint

Aora – Minimal Powerpoint is a uniquely designed, creative and minimalist template. With over 30 slides, its flexible design is perfect for multiple business categories such as startups, design agencies, and branding agencies. All shapes are fully editable and resizable, with a 16:9 aspect ratio. It includes a help file and a PPTX file. Please note, images from the demo are not included in the download.

Latto – Minimal PowerPoint Template

Latto Minimal Powerpoint Template

Latto is a PowerPoint template designed for corporate businesses and agencies. But it comes with a stylishly simple and minimalist slide design. There are many beautiful slides in the template that utilize large images to get your point across more effectively.

Minimal Business PowerPoint Presentation Template

Minimal PowerPoint Presentation Template

Minimalism is all about saying more with less. This template has the perfect design for achieving that goal with your presentations. It has a clean slide design across 24 different layouts. You can also customize them to change colors, fonts, and place your own images.

Clean & Minimal Presentation Template for PowerPoint

Clean & Minimal Presentation Template for PowerPoint

This template comes with 24 unique slides that feature clean and minimal designs with very professional-looking layouts. You can use them to craft presentations for brand promotions, business profiles, and even company profiles.

Minimal Business Plan PowerPoint Template

Minimal Business Plan PowerPoint Template

Design the perfect business plan presentation for your company using this minimal and modern PowerPoint template. It features 81 unique slides with different types of layouts for business-related presentations. There are lots of editable vector graphics in there as well.

Free Minimal Agency PowerPoint Template

Free Minimal Agency PowerPoint Template

This free PowerPoint template features a stylishly minimalist design featuring fewer decorative elements. Each slide puts more focus on your content and makes it easier to explore for the users. It includes 27 unique slides.

Minimal Business Marketing PowerPoint Template

Business Marketing PowerPoint Template

Here we have a simple yet attention-grabbing PowerPoint presentation that’s sure to make an impression. It consists of 80 beautifully designed slides that can be tweaked to your heart’s content. This infographic focused presentation will help you at every stage of your brand development.

Natura – Multipurpose PowerPoint Template

NATURA - Healthy food PowerPoint Template

Natura is a great choice for minimalists looking to stand out from the pack. It has a versatile design that works swimmingly for nearly any business presentation topic. Included are 40 slides, free fonts, vector icons, and editable graphics.

Stalto – Professional PowerPoint Template

Stalto - Grand Opening Cafe Presentation

Stalto is a stunning PowerPoint template designed by professionals in accordance with the latest presentation styles whilst still maintaining an air of minimalism to keep things as elegant as possible. It features 30 customizable slides.

Bulas – Minimal PowerPoint Template

Check out Bulas, a minimal and creative Powerpoint template that can be easily put to use for a startup, creative studio, or corporate presentation. It features 30 unique slides, free fonts, and editable texts and graphics.

Pushing – Impressive PowerPoint Template

If you are looking for a simple yet eye-catching template that really stands out, consider Pushing, a stunning ppt featuring 60 slides, and seamless compatibility with PowerPoint, Keynote, and Google Slides.

Anomaly – Neat PowerPoint Template

Feast your eyes on this gorgeously crafted presentation template perfect for virtually any business or industry under the sun. It features a minimalist, and uncluttered design, and a wealth of features for you to take advantage of.

Leomord – Free Minimal PowerPoint Template

Wanting to get your hands on a premium-looking PowerPoint template without spending a penny? You will surely love Leomord, a free ppt option that can be fully customized to suit your needs. Check it out now!

Neue – Free Minimalistic PowerPoint Template

Whether you are looking for a template for your next school presentation or pitch deck, Neue has you covered. It provides over 100 clean and multipurpose slides that can be edited to your liking in no time at all.

Cataleya – Modern PowerPoint Template

Cataleya - Modern Powerpoint Template

A beautiful and elegant PowerPoint template for designing minimal presentations for fashion, lifestyle, and travel-related projects. This template comes with 40 unique slides that you can easily edit and customize however you like.

Business Meeting – Corporate PowerPoint Template

Business Meeting - Corporate PowerPoint Template

If you’re preparing a presentation for a business meeting, this template will help you craft professional slides to visualize your key points. There are 30 unique slides included with this template, each featuring clean and minimal designs.

Adoena – Minimal PowerPoint Template

Adoena - Minimal Powerpoint Template

Even though this PowerPoint template has a minimal design it also uses colors quite well to highlight specific parts of each slide. It’s ideal for marketing and agency presentations. The template features 30 slides in 5 different color schemes.

Basalero – Free PowerPoint Template

Basalero Business Presentation

For a free PowerPoint template that exudes simplicity, and elegance, Basalero is an excellent choice. It can be put to use for a range of industries ranging from education, and market research, to business events, and food marketing. Grab it right now!

Minimus – Simple PowerPoint Template

minimal powerpoint template

Minimus is a clean, and modern PowerPoint template that will help you deliver a standout presentation with minimal effort. It consists 32 beautifully designed slides that can be fully customized to your needs, and style.

Onnera – Elegant PowerPoint Template

minimal powerpoint template

Onnera is a multipurpose PowerPoint template that exudes luxury, and elegance in each of its 150 slides. Whether you’re putting together pitch deck, or product launch presentation, Onnera can come in very handy.

Venture – Startup PowerPoint Template

minimal powerpoint template

If you’re looking to get your hands on a clean, and ultra-modern presentation template that presents your startup in the best light possible, Venture is right up your alley. Don’t hesitate to take this wonderful template for a spin.

Hilonis – Business PowerPoint Template

minimal powerpoint template

Hilonis is an excellent contender for your cash if you truly value standing out from the pack. It equips you with a range of slides to customize and make your own. It’s great for business presentation that demands a strictly professional look.

Ruzeka – Minimal PowerPoint Template

 minimal powerpoint template

A minimal presentation doesn’t always have to be boring and uninteresting. Check out Ruzeka, a stunning PowerPoint template that will instantly draw your audience’s attention, and keep it there.

Fruit – Clean & Minimal PowerPoint Template

Fruit - Clean & Minimal Powerpoint Template

A modern and minimalist PowerPoint template for all your professional portfolio showcasing needs. This template comes with a total of 150 slides, including 30 unique slides in 5 color schemes. They are perfect for creating slideshows for presenting your agency portfolio.

Grayscale Portfolio Free Minimal PowerPoint Template

Grayscale Portfolio Free Minimal PowerPoint Template

This free PowerPoint template features a classic grayscale design across its entire slideshow. It’s designed or showcasing art and design portfolios. The template includes 25 unique slide layouts.

Minimal Corporate PowerPoint Template

Minimal Corporate PowerPoint Template

Download this template to create professional slideshows for your corporate business presentations. The template comes with a total of 400 slides. It lets you choose from 10 different color schemes. There are animations and image placeholders included with each template.

Finande – Minimal Agency PowerPoint Template

Finande - Minimal Agency PowerPoint Template

If you’re looking for a minimal PowerPoint template featuring a modern design, this template is for you. It allows you to choose from 30 unique slides for creating attractive presentations for agencies and small businesses.

Elgiot – Clean PowerPoint Template

Elgiot - Clean Powerpoint Template

This PowerPoint template is perfect for designing presentations for showcasing products, especially related to technology. The template includes 30 unique slides and they are available in 5 pre-made color schemes.

Boosto – Simple Financial Report PPT

Boosto - Simple Financial Report PPT

Boosto is a minimalist PowerPoint template that comes with a clean and simple design. It’s ideal for finance-related presentations. There are 30 unique slides to choose from and each slide is fully customizable to your preference.

Pastel Portfolio – Free Minimal PowerPoint Template

Pastel Company - Free Minimal PowerPoint Template

This free template comes with a very unusual set of slides that can be used for showcasing creative portfolios. The template includes 26 slides with clean and minimal layouts.

Lalina – Free PowerPoint Template

Lalina Powerpoint Template

Lalina is an elegantly crafted PowerPoint template that features 55 plus custom slides, 16:9 widescreen ratio, free fonts, unlimited color choices, vector objects, and drag and drop functionality. It’s available for free, so get your hands on it right now.

The Minim – Minimal PowerPoint Template

The Minim - Minimal PowerPoint Template

The minim is an ultra-minimalist PowerPoint template that features a set of simple and modern slides. It includes 30 uniques slide layouts. You can select from 5 color schemes to customize the presentation as well.

Collection – Clean PowerPoint Template

Collection - Clean Powerpoint Template

Collection is the perfect PowerPoint template for making fashion, design, and photography presentations. It comes with a total of 150 slides featuring 5 different pre-made color schemes. The template also includes master slide layouts.

Gabriela – Modern PowerPoint Template

Gabriela - Modern Powerpoint Template

This modern PowerPoint template features a set of creative slides with minimal layouts. The template includes 30 easily customizable slides. It also features image placeholders and vector shapes as well.

Lookbook – Simple PowerPoint Template

Lookbook -Simple Powerpoint Template

Lookbook is a simple and minimal PowerPoint template you can use to design presentations for modern startups and agencies. It features 30 unique slides that are available in 5 different color schemes.

Pattern – Free Modern PowerPoint Template

Pattern - Free Modern PowerPoint Template

Pattern is a free PowerPoint template that features a set of modern and minimal slide designs. The free version of the template includes 10 unique slide layouts featuring image placeholders and free fonts.

Runteria – Minimal PowerPoint Template

Runteria - Minimal PowerPoint Template

Minimalism doesn’t always mean adding lots of white space. Sometimes, you can craft minimalist designs using colorful backgrounds as well. This PowerPoint template comes with a colorful design and a minimal content layout. It includes 35 unique slides with customizable content and graphics.

Jackpot – Minimal PowerPoint Template

Jackpot - Minimal PowerPoint Template

A simply clean and minimal PowerPoint template for designing beautiful portfolio presentations. This template features 20 unique slides with image placeholders, editable layouts, and colors. You can also craft your own slides using master slide layouts as well.

Skinny – Minimal PowerPoint Template

Skinny - Minimal PowerPoint Template

This minimal PowerPoint template is ideal for fashion and lifestyle presentations. It includes 20 slides that you can easily customize to your preference. Each slide in the template is designed to look unique and attract attention.

RUND – Modern Business PowerPoint Template

RUND - Modern Business Powerpoint Template

Rundi s a professional PowerPoint template that comes with a clean and elegant design. This template features a minimal yet attractive design for each slide. It includes 30 unique and easily customizable slides in HD resolution.

Omega – Creative Minimal PowerPoint Template

Omega - Creative Minimal Powerpoint Template

Omega is another creative and minimal PowerPoint template you can use to design presentations for design agencies, startups, and modern businesses. The template comes with 30 unique slides in 5 different color schemes, making a total of 150 slides.

Antbiz – Creative PowerPoint Presentation Template

Antbiz - Creative Powerpoint Presentation Template

This modern and elegant PowerPoint template features a stylish yet minimal design that allows you to create attractive presentation slideshows for all kinds of purposes. It includes a total of 30 slides with easily customizable designs, editable vector shapes, free web fonts, and much more.

SCRET – Minimal PowerPoint Template

SCRET - Minimal Powerpoint Template

A minimalist PowerPoint template featuring a creative design. This template comes with a clean design that allows you to effectively highlight your content with minimal colors and content formatting. The template includes 50 unique slides with vector infographics, editable shapes, and more.

Wizzle – PowerPoint Presentation Template

Wizzle - Powerpoint Presentation Template

Wizzle is a creative PowerPoint template you can use to design all kinds of business and professional slideshows. It features 30 unique slides for creating portfolio slides, profile slides, showcase services, and more. The template is available in Full HD resolution.

Tesla – Minimal Free Keynote & PowerPoint Template

Tesla - Minimal Keynote Powerpoint Template

This free PowerPoint template is perfect for making a professional presentation for business events and conferences. The template features a minimal design and it comes in both PowerPoint and Apple Keynote formats as well.

Altezza – Free Minimal PowerPoint Template

Altezza - Free Minimal PowerPoint Template

Altezza is a modern and free PowerPoint template you can use to craft professional presentations. It includes 11 unique slide designs made with master slide layouts. You can easily edit the template to your preference to change colors and fonts.

Rapide – Modern PowerPoint Presentation Template

Rapide - Modern Powerpoint Presentation Template

Rapide PowerPoint template comes with a modern and unique content design. It includes 30 unique slides with a unique image and text formatting that will surely make your presentations stand out from the crowd. It includes editable shapes and image placeholders as well.

Fina – Business PowerPoint Presentation Template

Fina - Business Powerpoint Presentation Template

This elegant and minimal PowerPoint template lets you design creative presentation slideshows for agencies and professionals. It includes 30 unique slides featuring simple and clean designs with editable shapes and graphics.

Isla – Creative & Clean PowerPoint Template

Isla - Creative & Clean Powerpoint Template

Isla is a creative PowerPoint presentation template that features a modern multipurpose design. You can create all kinds of business, marketing, and company profile slideshows with this template. It includes more than 30 unique slides.

Solaris – Vertical PowerPoint Presentation Template

Solaris - Vertical PowerPoint Presentation Template

Verticle slideshow designs allow you to design unique presentations with a clear and clean content design. This PowerPoint template will allow you to create such a modern presentation with a verticle layout. It includes 90 unique slides with verticle designs.

GLORY – Multipurpose PowerPoint Template

GLORY - Multipurpose Powerpoint Template

Glory is a highly minimalist PowerPoint template you can use to craft slideshows for all kinds of business and creative presentations. It comes with 60 unique slides with multipurpose designs, which are also available in 20 different color schemes and in Retina and Full HD resolutions. That’s a total of 1200 slides.

X – Free Modern Minimal PowerPoint Template

X - Free Modern Minimal PowerPoint Template

This is a highly minimalist PowerPoint template that features a clean and simple content design. The template includes 18 different slide designs and it comes in PowerPoint and Keynote file formats.

Kula – Clean Free PowerPoint Template

Kula - Clean Free Powerpoint Template

Kula is the perfect free PowerPoint template for making a simple slideshow for a business or creative presentations. The template lets you choose from various minimal and clean slide layouts as well.

Light Fashion PowerPoint Presentation Template

Light Fashion Powerpoint Presentation Template

This minimal and modern PowerPoint template will help you create more attractive slideshows for presenting clothing and fashion brands. The template features a total of 30 unique slides with clean and simple designs as well as editable shapes and colors.

Lazvy – Minimalist PowerPoint Template

Lazvy - Minimalist Powerpoint Template

Lazvy is a creative PowerPoint template most suitable for making minimal slideshows for business and creative presentations. It includes 30 stylish slides featuring unique content arrangements and colorful shapes.

Lippitude – Minimal PowerPoint Template

Lippitude - Powerpoint Template

This unique and minimalist PowerPoint template comes with more than 50 slides filled with vector elements, icons, graphics, and more. It’s most suitable for creating presentations related to fashion, apparel, and photography.

HOUSS – Minimal PowerPoint Template

HOUSS - Powerpoint Template

Houss PowerPoint template combines elements from both minimalist and modern designs to offer a set of unique slides. It includes 30 slides with easily editable designs and image placeholders.

Annual Report – Minimal PowerPoint Template

Annual Report - PowerPoint Template

Annual Report is a PowerPoint template designed for making marketing and business-related presentations. It comes with a minimal design and with bright colors. The template includes 40 unique slides.

Wagner – Free Multipurpose PowerPoint Template

Wagner - Free Multipurpose PowerPoint Template

Wagner is a professional PowerPoint template you can use free of charge to create slideshows for both personal and commercial presentations. The template includes multiple slide layouts with editable vector graphics.

GMTRY – Free Geometric Presentation Template

GMTRY - Free Geometric Presentation Template

This free PowerPoint template comes with a creative geometric-based design. It includes multiple slides filled with creative shapes and colors while preserving the minimal content layout.

Novaula – Minimal PowerPoint Template

Novaula - Powerpoint Template

Novaula is a clean and minimal PowerPoint template you can use to design presentations for all kinds of projects, including creative, business, and personal presentations. The template features a total of 150 slides in 5 different color schemes.

HANTUCOFA – Minimal PowerPoint Template

HANTUCOFA Powerpoint Template

This PowerPoint template features a highly visual and a minimal design. It comes with 30 unique slides in 50 different premade color files and lots of editable vectors and icons.

RITS – Minimal PowerPoint Template

RITS Powerpoint Template

Rits is a modern PowerPoint template featuring a minimalist design. The template features easily editable slides with image placeholders, editable graphics, icons, infographics, charts, and much more.

Geolojie – Minimal PowerPoint Template

Geolojie - Powerpoint Template

A highly minimalist PowerPoint template for creating modern and professional presentations. This template comes with 30 unique slides that are available in 5 different premade color themes.

5 Minimal PowerPoint Templates

This minimalist PowerPoint template comes with a beautiful and a modern design. It includes 30 unique slides in 5 different color variations delivered to you in 5 PowerPoint files. It also includes resizable graphics and infographics as well.

Annual Report – Free PowerPoint Template

Annual Report - Free Powerpoint Template

Working on a presentation to showcase your business annual report? Then use this free template to create an effective PowerPoint presentation. It includes 15 unique slides with editable designs.

Sampoerna – Minimal PowerPoint Template

Sampoerna is a presentation template that features lots of visual elements, including large images, icons, graphics, and more. It has over 35 unique slides in many different layouts from gallery slides to portfolios and more.

KLOE Minimal & Creative Template

Kloe is a PowerPoint template with a creative design that’s most suitable for fashion and clothing related brand and business promotions. It features more than 120 slides with infographics, charts, icon packs, and timelines.

Minimal Modern PowerPoint

Yet another highly minimalist presentation template for creating both business and personal slideshow presentation. This template also includes many different objects, shapes, icons, and more.

Minimal Gradient PowerPoint Template

Featuring 20 master slide layouts, this PowerPoint template allows you to craft modern and professional presentations without a hassle. You’ll also get many customizable graphics, charts, diagrams, and tables with the template as well.

NORS – PowerPoint Template

Nors is a professionally designed PowerPoint presentation template that features a minimalist design that uses just 2 colors. It includes 130 unique slides with a pack of free icon fonts, device mockups, maps, and lots more.

Minimal Clean PowerPoint Template

This minimal and clean PowerPoint presentation is best for business proposal presentations and meetings. The template also includes many different vector graphics, icons, shapes, and more.

Oskale – Minimal Theme PowerPoint

Oskale is a stylish PowerPoint template you can use to create beautiful presentations for creative agencies and businesses. This template includes 70 fully-animated slides with editable diagrams, maps, and many other elements.

Brand Agency PowerPoint Template

This is the perfect presentation template for creating a modern and minimal slideshow for branding and agency businesses. The clean and bold design used in the slides will certainly help show professionalism.

Squirrel PowerPoint Template

Squirrel is a PowerPoint template specially designed for creating business proposal presentations. The template comes with over 50 unique slides featuring charts, graphs, pictorial slides, portfolios, team slides, and much more.

Orizqi – Brand Identity PowerPoint Template

minimal powerpoint template

A minimalist PowerPoint template for designing professional presentations for corporations and brands. This template comes with 40 unique slides you can use to craft brand identity slideshows. It features image placeholders, editable shapes, and vector graphics to let you easily customize the design.

Startes – Clean PowerPoint Template

minimal powerpoint template

This beautiful PowerPoint template comes with a set of clean slide layouts. They are perfect for crafting presentations for modern businesses, creative agencies, and even freelance professionals. It includes 30 slide layouts with editable designs.

Volo – Creative Agency PowerPoint Template

minimal powerpoint template

Volo is a colorful PowerPoint template designed with creative agencies in mind. It can be used to make portfolio presentations and brand profile slideshows for various types of agencies. The template also lets you choose from 30 slide designs to craft the perfect presentation.

Arknar – Simple & PowerPoint Template

minimal powerpoint template

Aknar is another clean and minimal PowerPoint template you can use to design professional presentations. It includes 30 unique slide layouts you can customize to fit your brand and business. The slides feature editable graphics, shapes, and image placeholders as well.

Minimal B2B Marketing & Sales PowerPoint Template

minimal powerpoint template

If you’re a professional working for a B2B brand, this PowerPoint template is a must-have for you. It’s designed with B2B marketing presentations in mind and it comes with more than 60 unique slides with fully editable layouts.

Nova Minimal PowerPoint Template

1

If you’re looking to make a strong professional impact, go with this Nova Minimal PowerPoint Template. It has a very clean, formal look that is perfect for your next big presentation.

  • Price: $20

Phoenix Minimal PowerPoint Template

2

An amazing minimally designed professional template that comes with 115 slides and over 450 vector items included in the pack. So much versatility and choice to work with.

  • Price: $20

Alveo Minimal PowerPoint Template

3

Alveo is a modern and creative minimal PowerPoint template, suitable for personal portfolio, creative agency, designer portfolio, illustrator portfolio, photographer portfolio and more. Its just as easy to customize to fit your needs, replace images and text.

  • Price: $15

Perfect PowerPoint Presentation

9

A modern and clean PowerPoint presentation special for a agency or any type of business.

  • Price: $15

BenchMarking PowerPoint Template

10

A modern and clean PowerPoint presentation, perfect for a agency or any type of business. Easy to change colors, text, photos. Fully editable.

  • Price: $15

Air Minimal PowerPoint Template

4

Air Minimal template is a perfect package for your business proposition. It has a very clean, formal look that is perfect for your next big presentation.

  • Price: $15

Quantum Minimal PowerPoint Template

5

Simplicity is the ultimate sophistication and quantum minimal PowerPoint template holds true to that quote. It comes with 60 plus different slides.

  • Price: $15

Martik PowerPoint Template

7

If you’re looking to make a strong professional impact, go with this modern minimal PowerPoint template. It has a very clean, formal look that is perfect for your next big presentation.

  • Price: $20

Minus Minimal PowerPoint Template

8

This pack contains 60+ unique fully HD slides that you can edit according to your needs.

  • Price: $15

Wolf Minimal PowerPoint Template

6

Wolf is a minimal PowerPoint presentation template suitable for personal portfolio and business presentations.  It’s very easy to customize to fit your needs, replace images and texts.

  • Price: $15

Pacific PowerPoint Template

pacific-cover-template-o

Pacific is a creative presentation template for PowerPoint that focuses on displaying albums and photos.

  • Price: $12

Eva PowerPoint Presentation

01_preview-o

Presentation of the new Eva was created multi-purpose template that will meet the latest design trends, as well as extremely easily customized by any user without any previous knowledge in PowerPoint. Each slide is laid out and easily can be adjusted to suit individual goals. We have created 7 different styles of combinations of fonts and emotional animation layers. Everyone will find the right for yourself.

  • Price: $15

Simple Flat Style PowerPoint

1

A simple and modern PowerPoint presentation template. All slides are fully editable. Easy to change colors, text, photos etc. Perfect for business, corporate and personal use.

  • Price: $10

Vertex – Minimal Presentation

2

A very sleek PowerPoint presentation template with 32 unique slides and 2 different color schemes. It has minimal fade transitions, 16:9 aspect ratio, 1920×1080 resolution and includes .PPTX files.

  • Price: $12

Clean PowerPoint Template

3

A modern and clean PowerPoint presentation special for a agency or any type of business.

  • Price: $10

5 Tips for Minimal Presentation Design

Follow these simple tips to make sure your presentation design has a truly minimal look and feel.

1. Use Lots of White Space

The heavy use of white space is a key aspect that defines the term minimalism. Whether you’re designing a home interior or a PowerPoint slideshow with a minimal design, you need to craft your content layout around white space.

Stellar - Powerpoint Template

In a minimal design, your goal should be to showcase your message by using less content and more white space. It may sound strange but it actually gives your content the spotlight it deserves and grab the attention of the audience.

2. Pick the Best Fonts

With plenty of white space surrounding your slide designs, your audience’s eye will instantly go to the titles and the paragraphs of your slides. There’s no use in creating a minimal presentation design if your content isn’t readable.

Molex - Powerpoint Template

Make sure to pick a pair of great fonts for your titles and paragraphs that not only makes content easier to read but also improve the user experience.

3. Use Colors to Your Advantage

In a minimal design, you are limited to using fewer colors. Most of the time you can only use one or two colors throughout the design. This actually provides a great opportunity for you to take advantage of colors.

Voreale - Powerpoint Template

You can use colors in a minimal presentation design to highlight specific parts of your slides such as the key points of your speech, slide titles, metrics, and more. When used properly, it will make your entire presentation more effective and attractive at the same time.

4. Add Large Images

Depending on the type of presentation you’re making, you should also use large images and image backgrounds to create a more visually minimalist design to your slides.

CLEOPATRA - Powerpoint Template

For example, if you’re making a minimal presentation for fashion design, photography, or showcasing a portfolio, you can use large images to create unique slide designs.

5. Create a Minimal Content Layout

The content layout of a presentation design consists of all the elements you’re using in each and every slide, including text, images, shapes, diagrams, and more.

Greaty - Powerpoint Template

Since you’re making a minimal presentation design, focus on formatting your content in a way that shows off professionalism. Use shorter sentences, use fewer shapes and colors, and avoid adding lots of images in a single slide.

Windows 10 displays a white screen upon connection

Featured Imgs 23

Hi everyone,
I have two relatively new Windows 10 PCs, both running NM, but they are on different networks. One of the PC has a VPN connection to the same network as the other. I can connect via the VPN and use traditional Remote Desktop without issues, but when I try to connect using NM, I only get a white screen.
What could be the problem?

My Advice for People of Color Looking to Break Into Tech

Featured Imgs 23

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Switching careers can be daunting for anyone, but the challenges can feel particularly overwhelming for people of color. 

The tech industry, while brimming with opportunities, presents unique hurdles that must be navigated with determination and strategic planning.

The path is riddled with obstacles, from battling imposter syndrome to upskilling through certifications and boot camps and learning the industry's language without a technical background. Read more Breaking the Blueprint content

However, with the right mindset and resources, these challenges can transform into stepping stones toward a fulfilling career in technology.

In this piece, I’ll explore common challenges people of color might face when breaking into tech and offer my advice for overcoming them based on my personal experience in doing the same.

1. Battling Imposter Syndrome

Imposter syndrome is a pervasive issue that affects many professionals, and it can be especially prevalent among career switchers of color in tech. This feeling of self-doubt and uncertainty about one's abilities can be crippling, often leading individuals to question their place in the industry.

I vividly remember the day I completed my Certified ScrumMaster (CSM) program. While the certification equipped me with a solid understanding of the product lifecycle and decision-making processes, I still felt an undercurrent of doubt about my capabilities.

It wasn't until I started applying my skills in real-world scenarios that my confidence began to build. The key was acknowledging my achievements and reminding myself that I belonged in the tech space.

My Pro Tip: Combat imposter syndrome by celebrating small wins and seeking mentorship from those who have successfully navigated similar paths. Surround yourself with a supportive community that reinforces your value and potential.

2. Upskilling Through Certifications and Boot Camps

The tech industry is dynamic and continually evolving, making continuous learning essential. For career switchers, skilling up through certifications and boot camps can provide the necessary knowledge and credentials to make a successful transition.

Participating in the Scrum Alliance certification program was a game-changer for me. It not only provided me with a comprehensive understanding of key concepts but also instilled a sense of confidence in my ability to contribute meaningfully to projects.

This experience underscored the importance of targeted learning and its impact on one's professional growth.

My Pro Tip: Research and enroll in reputable certification programs and boot camps that align with your career goals. These programs are designed to provide practical skills and knowledge that are highly valued in the tech industry. Additionally, they often offer networking opportunities with industry professionals.

3. Learning the Language of the Industry

Learning the industry's language is one of the most significant challenges for career switchers without a technical background. Understanding technical jargon, industry-specific terms, and the overall landscape can be intimidating but is crucial for effective communication and career progression.

When I first decided to pivot into tech, I realized the importance of intentionality. I identified specific roles within the companies I was interested in and focused on mastering the language and skills relevant to those positions.

This targeted approach helped me gain a deeper understanding of the industry and made me more confident during interviews.

My Pro Tip: Immerse yourself in industry-related content such as blogs, podcasts, webinars, and online courses. Engaging with this material will help you become familiar with the terminology and concepts, making you more comfortable and proficient in professional settings.

4. Choosing a Growth-Oriented Career Path

It's tempting to opt for the easiest route when transitioning into a new career. However, choosing a path that offers long-term growth and aligns with your interests and strengths is essential for sustained success.

In my career transition, pinpointing a specific discipline within the tech industry and dedicating my efforts to becoming proficient in that area proved invaluable. This intentional focus increased my chances of securing opportunities and ensured that I was on a path that offered continuous learning and growth.

My Pro Tip: Take the time to research various roles within the tech industry and assess their growth potential. Seek informational interviews with professionals in those roles to gain insights into their experiences and career trajectories. Make informed decisions based on your interests, strengths, and long-term goals.

People of color can successfully switch to tech. 

Navigating a career switch into the tech industry as a person of color comes with unique challenges.

However, by addressing imposter syndrome, investing in upskilling programs, learning the industry's language, and choosing a growth-oriented career path, you can overcome these hurdles and thrive in the tech space.

My most important recommendation is to remember that intentionality always trumps non-focus. Be deliberate in your actions, seek out supportive communities, and continuously invest in your personal and professional development. 

If you're ready to take the next step in your tech career, consider reaching out to someone already in the role you desire or even a career coach. Your career breakthrough is just on the other side of a new you; embrace the change; it's the only way to grow.

Click the link to discover more Breaking the Blueprint Content.

How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]

Featured Imgs 23

We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increase the ROI of our efforts.

A marketing strategy is especially critical if you want to use the highest ROI trends we've seen in 2024: short-form video and AI. To get powerful results, you must carefully weave both emerging trends and proven strategies into your plan.

Download Now: Free Marketing Plan Template [Get Your Copy]

I’ll share the critical components of a complete marketing strategy, followed by some examples for inspiration.

Table of Contents

A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more.

I’ve found a marketing strategy will:

  • Align your team to specific goals.
  • Help you tie your efforts to business objectives.
  • Allow you to identify and test what resonates with your target audience.
  • Empower you to capitalize on emerging trends.

The last one is especially important. Keeping up with marketing trends is important for your strategy, but it could be a full-time job.

Marketing Strategy vs. Marketing Plan

I like to think of a marketing strategy as outlining the long-term goals and overall approach, while a marketing plan covers the specific actions and tactics to achieve those goals.

In other words, marketing strategy guides a business's overall marketing efforts. It includes goal-setting, market and competitor research, and messaging and positioning for a brand.

For example, say you’re creating a marketing strategy for a new fashion brand. Your strategy might target young Gen Z students and position the brand as trendy and affordable.

But, a strategic marketing plan is a detailed tactical roadmap that outlines the specific actions and tactics that should achieve the marketing strategy’s goals.

For example, the marketing plan for the fashion brand mentioned above might include:

  • Targeted social media campaigns.
  • Influencer partnerships.
  • Online advertising timeline.

Both a marketing strategy and a marketing plan are essential for a business’s success.

To succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of the curve.

Below, I’m going to show you step by step how to create a comprehensive marketing strategy. But first, let’s go over the individual components that make up a strong marketing strategy.

1. Marketing Mix

marketing strategy: marketing mix template from HubSpothttps://offers.hubspot.com/marketing-mix-templates

The marketing mix, also known as the four Ps of marketing, is the preliminary document you must create to understand what you will be marketing, where you’ll be marketing it, and how you’ll be marketing it.

The following P’s make up this framework:

  • Product: What are you selling?
  • Price: What is the price?
  • Place: Where will you be selling the product?
  • Promotion: Where will you be promoting the product?

You can then extrapolate this information into a full-fledged marketing plan for each promotional channel. It’s important to lay out the information in broad strokes so that you understand the overall direction of your marketing strategy.

2. Marketing Objectives

marketing strategy SMART goals template​​https://offers.hubspot.com/how-to-determine-your-smart-marketing-goals

You can set your marketing objectives in conjunction with your four P’s, or right after. Either way, I recommend you outline your marketing goals before building upon your strategy. Why? Because your goals will inform other components of the plan, including the budget and content creation process.

With every objective, you should aim to be as specific as possible. Try to create SMART marketing goals divided by channel or promotional tactic, and don’t forget that you can always come back and revise your goals as your priorities change.

3. Marketing Budget

marketing strategy budget templatehttps://blog.hubspot.com/marketing/how-to-manage-marketing-budget-free-budget-templates

A marketing budget is an essential element of your strategy. Without allocating funds to hire the right talent, use the right software, advertise on the right channels, and create the right content, your marketing strategy won’t have a powerful impact. To get a high return on investment, you must first invest.

Pro tip: Remember that you can always start small — hyper-focusing your budget on one or two efforts — and build upon them once you generate an ROI.

4. Competitive Analysis

strategic marketing plan: competitive analysis template

Image Source

Knowing your competition is key when creating a marketing strategy. Without conducting a competitive analysis, you risk “yelling into the void” without measurable results.

Worse, you won’t know whether you’re differentiating yourself enough from the competition to effectively draw the attention of your intended audience.

You might already have an idea of who your competitors are, but I think it’s still essential to sit down and find them. You might end up uncovering a surprise competitor who’s vying for your target buyer’s attention and engagement.

5. Segmentation, Targeting, and Positioning

marketing strategy: segmentation criteria are demographics, psychographics, lifestyle traits, behavior

Segmentation, targeting, and positioning (STP) refers to the process of delivering “more relevant, personalized messages to target audiences.” In other words, rather than publishing posts and advertisements on a whim, you’ll go through a methodical process for creating content that resonates with your target buyer.

During the segmentation, targeting, and positioning process, you’ll take three steps:

  • Identify your target audience. This process entails not only interviewing your current customers but also carrying out market research and creating buyer personas.
  • Target a segment of your target audience. It’s better to speak to a narrow group of highly qualified buyers than to send your message out to everyone.
  • Position your brand alongside other brands. What do you do better than your competitors? It’s essential to map this information when creating a marketing strategy.

6. Content Creation

content creation types, marketing strategyhttps://blog.hubspot.com/marketing/content-your-audience-actually-wants

Once you have your budget, competitive outlook, and STP information, it’s time to create your marketing content. But, it’s essential to be strategic with your content creation efforts.

For one, you don’t want to publish random content that doesn’t solve for the customer, and for two, you must aim to capitalize on emerging trends so that your brand enjoys high visibility in the marketplace.

The competition is fierce across all formats. According to HubSpot Research, 44% of marketers use short-form videos as part of their content strategy, and 31% say it generates the highest ROI of all content creation formats.

chart shows short-form video with highest ROI, marketing strategyhttps://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report

It’s even more essential to invest in trends that have a high ROI, such as short-form video, influencer marketing, and social media DMs.

That doesn’t mean you shouldn’t invest in blogging, one of the most proven content marketing techniques. It’s simply important to know where to allot the most resources, in my opinion, especially if you have a limited budget.

7. Metrics & Key Performance Indicators

KPI graphic, marketing strategyhttps://blog.hubspot.com/marketing/choosing-kpis

Last but certainly not least, your marketing strategy must include metrics and key performance indicators (KPIs) to measure its effectiveness.

The KPIs you choose will vary depending on your business type and preferred customer acquisition channels. Examples of KPIs include:

Now, let’s dive into why it’s important to follow the steps of a marketing strategy.

Why is a marketing strategy important?

Without a defined strategy, you’ll essentially be throwing things at the wall to see what sticks. And that process will cost you money, time, and resources.

A robust marketing strategy will reach your target audience and have the power to turn people who’ve never heard of your brand into loyal repeat customers.

Here are just a few of the top reasons I think a marketing strategy is essential:

Offers Direction

A marketing strategy outlines clear goals and defines the path to achieve them. It pulls together all marketing efforts within an organization for optimal effects.

Targets the Right Audience

A well-defined marketing strategy helps you find and understand your target audience. This helps your business tailor your messaging and positioning to reach the right people at the right time.

Builds Brand Identity

A marketing strategy helps you create a consistent and cohesive brand identity. This makes it easier to align all marketing initiatives for increased brand recognition and loyalty.

Maximizes ROI

With analysis of market trends, competition, and customer behavior, marketing strategies help businesses find the most effective marketing channels and tactics to invest in. This helps businesses get the maximum return on investment.

Evaluates Performance

A marketing strategy defines key metrics and performance indicators. This makes it easier for your business to measure and track the success of marketing initiatives. It also gives you what you need to make data-driven decisions and optimize future campaigns for better results.

1. Conduct market research.

Before you can begin creating your marketing strategy, you need to gather useful data to make informed decisions. Market research is like playing detective, but instead of solving crimes, you uncover juicy details about your customers.

I think market research is important because it will help your business make data-driven decisions for your marketing strategy. It also makes it easier to understand your target market, find gaps, and make the most of your resources.

This process is essential for understanding your customers and adapting to changing trends. If you’re new to this process, this complete market research guide and template can help.

Once you have the data you need, you’ll be ready to set some marketing goals.

2. Define your goals.

What do you want to achieve through your marketing efforts?

Well-defined goals will guide your marketing strategy, whether you’re increasing brand awareness, driving sales, or diversifying your customer base.

Your marketing strategy goals should reflect your business goals. They should also offer clear direction for marketing efforts.

For example, say one of your business goals is to increase market share by 20% within a year. Your goal as a marketer could include expanding into new target markets, updating your brand, or driving customer acquisition.

Other marketing goals might be to increase brand awareness or generate high-quality leads. You might also want to grow or maintain thought leadership in your industry or increase customer value.

I find defining clear goals provides direction and clarity, guiding marketing efforts toward desired outcomes. It helps with resource allocation, decision-making, and measuring the success of marketing initiatives.

I recommend this SMART goal guide which can help you with more effective goal-setting.

3. Identify your target audience and create buyer personas.

To create an effective marketing strategy, you need to understand who your ideal customers are. I suggest taking a look at your market research to understand your target audience and market landscape. Accurate customer data is especially important for this step.

But it’s not enough to know who your audience is. Once you’ve figured out who they are, you need to understand what they want. This isn’t just their needs and pain points. It’s how your product or service can solve their problems.

So, if you can’t define who your audience is in one sentence, now’s your chance to do it. Create a buyer persona that’s a snapshot of your ideal customer.

Buyer Persona Example

For example, a store like Macy’s could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30s living in a suburb, looking to fill her closet with designer deals at low prices.

With this description, Macy’s marketing department can picture Budgeting Belinda and work with a clear definition in mind.

Buyer personas have critical demographic and psychographic information. This can include:

  • Age.
  • Job title.
  • Income.
  • Location.
  • Interests.
  • Challenges.

Notice how I included all those attributes in Belinda’s description.

For B2B SaaS companies, keep in mind that buyer personas don’t apply solely to the end user. When you’re selling a product to another business, you also have to address the decision-maker, the financial buyer, and the technical advisor, among other roles, says Head of Marketing at Entrapeer, Hillary Lyons.

“You need to be able to tailor your message to each of these unique personas even though most of them will never actually use the product,” says Lyons. “You have to sell each of them on the unparalleled benefit you provide without muddling your [overall] message.”

You don’t have to create your buyer persona with a pen and paper. In fact, HubSpot offers a free template you can use to make your own (and it’s really fun).

You can also use a platform like Versium, which helps you identify, understand, and reach your target audience through data and artificial intelligence.

Buyer personas should be at the core of your strategy.

4. Conduct competitive analysis.

Now that you have an understanding of your customers, it’s time to see who you’re competing with to get their attention.

To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. I think it’s also a useful way to find opportunities for growth.

But how do you know which competitors are most important? This competitive analysis kit with templates will walk you through the process. I like it because it will help you choose and evaluate the strengths, weaknesses, and strategies of your competitors.

This process will help you find market gaps, spot trends, and figure out which marketing tactics will be most effective. Competitive analysis can also offer valuable insights into pricing, positioning, and marketing channels.

5. Develop key messaging.

You’ve figured out who you’re talking to, what they’ve already heard, and what they want to hear. Now, it’s time to share your brand’s unique value proposition.

In this step, you’ll craft key messaging that shows the benefits of your product or service that resonate with your target audience. This process should show off the research and work you have done up to this point. It should also incorporate your creativity, inventiveness, and willingness to experiment.

In my experience, well-crafted key messaging:

  • Sets businesses apart from the competition.
  • Resonates with the target audience.
  • Is flexible enough to be consistent across all marketing channels.
  • Builds brand credibility.
  • Creates an emotional connection with customers.
  • Influences buying decisions.

The key messaging in your marketing strategy is critical to driving engagement, loyalty, and business growth. These value proposition templates can help if you’re not sure how to draft this important messaging.

6. Choose your marketing channels.

You know what you have to say. Now, decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits.

Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships.

To streamline this process, I like to think of your assets in three categories — paid, owned, and earned media.

Paid Media

a billboard on top of a building, marketing strategy

Paid media is any channel you spend money on to attract your target audience. Most of this spending is on advertising. This includes online and offline channels like:

Owned Media

HubSpot’s marketing blog homepage, marketing strategy

Owned media refers to (mostly) online channels your brand owns, including:

It also refers to the media your marketing team creates, such as

Earned Media

Another way to say earned media is user-generated content. Earned media includes:

  • Shares on social media.
  • Posts about your business on X or Threads.
  • Reels posted on Instagram mentioning your brand.
  • Organic news stories about your company.

Forbes headline as earned media, marketing strategyhttps://www.forbes.com/sites/pamdanziger/2024/07/09/flip-the-tiktok-shop-competitor-expands-social-commerce-by-acquiring-curated/

To decide which marketing channels are best for your marketing strategy, look carefully at each channel. Think about which channels are best for reaching your audience, staying within budget, and meeting your goals.

For example, a business targeting a younger demographic, like Gen Z, might consider using TikTok or Reddit to reach its audience.

Don’t forget to take a look at emerging platforms and trends as you complete this review. You may also want to look at the content you’ve already created.

I suggest gathering your materials in each media type in one location. Then, look at your content as a whole to get a clear vision of how you can integrate them into your strategy.

For example, say you already have a blog that’s rolling out weekly content in your niche (owned media). You might consider promoting your blog posts on Threads (owned media), which customers might then repost (earned media). Ultimately, that will help you create a better, more well-rounded marketing strategy.

7. Create, track, and analyze KPIs.

Once you have a clear outline of your marketing strategy, you’ll need to think about how you’ll measure whether it’s working.

At this stage, you’ll shift from marketing detective to numbers nerd. With a little planning and prep, your analytics can unveil the mysteries of marketing performance and unlock super insights.

Review your strategy and choose measurable KPIs to track the effectiveness of your efforts. Pick a marketing analytics software solution that works for your team to collect and measure your data.

hubspot analytics dashboard, marketing strategyhttps://www.hubspot.com/products/marketing/analytics

Ideally, I recommend choosing an analytics platform that allows you to track data across all of your marketing channels — from emails to social media and your website. This centralizes all of your data, which makes it easier to understand how each channel contributes to your overall strategy.

You can then plan to check and analyze the performance of your strategy over time and identify the channels that bring the best results. This can help you refine your approach based on results and feedback.

Lexi Boese, an ecommerce growth strategist and co-founder of The Digital Opportunists, recommends making data a priority when building your marketing strategy.

“The more data you can use, the easier you can track your success,” she says. “This could be as simple as understanding which channels convert the highest amount of customers (to determine how your team should prioritize ad spend), or assessing whether you have a higher amount of first-time or returning customers to [determine] if you should focus on internal or external marketing.”

Analyzing KPIs helps businesses stay agile, refine their strategies, and adapt to evolving customer needs.

8. Present your marketing strategy.

A finished marketing strategy will pull together the sections and components above. It may also include:

Executive Summary

A concise overview that outlines the marketing goals, target audience, and key marketing tactics.

Brand Identity

You may want to create a brand identity as part of your strategy. Brand positioning, voice, and visual identity may also be helpful additions to your marketing strategy.

Marketing Plan and Tactics

Your marketing plan is the specific actions you’ll take to achieve the goals in your marketing strategy. Your plan may cover campaigns, channel-specific tactics, and more.

Not sure where to start? This free marketing plan template can help.

strategic marketing plan template from HubSpot

Download for Free

Budget Allocation

Defining a budget for your marketing strategy helps you show that your planned resource allocation aligns with business goals.

I think it’s important to get clear about your spending and how your proposed budget will impact the company’s overall business goals.

Timeline and Milestones

Marketing strategies can be complex and difficult for stakeholders to understand. Creating a timeline that outlines the different tactics, milestones, and deadlines can help.

Your marketing strategy is a living document. It will need constant reviews, revisions, and optimizations to meet your long-term goals. Prepare to revise your marketing strategy at least once a year to address market trends, customer feedback, and changing business objectives.

Examples of Successful Marketing Strategies

1. Regal Movies

Digital Strategy: Owned Media

Regal shares interactive Instagram content that’s not only relevant to its film-loving customers but also encourages them to interact with the content.

regal movie theater instagram post, marketing strategyhttps://www.instagram.com/p/C_Q_RkBPezR/

Regal’s Instagram post is an example of owned media because the company was in full control of the answers it shared with its followers. Interacting in the comment section was an opportunity for Regal to showcase its voice and brand to its audience.

And it clearly worked well. The post received half as many comments as it did likes, with an impressive 207 comments.

Best for: I think social media is a great owned channel to experiment with new ideas for your overall marketing strategy.

2. La Croix

Digital Strategy: User-Generated Content, Earned Media

I think user-generated content is one of the best ways to gain traction in your strategy.

It demonstrates your appreciation for loyal customers, builds community, and incentivizes other users to promote your products for the chance at a similar shout-out.

Plus, sometimes the content your brand loyalists create is really, really good. In this case, the consumer is creating a handmade needlepoint featuring the brand’s product.

marketing strategy ugc example

Image Source

Pro tip: UGC isn’t reserved for consumer brands with visual products to share. B2B companies can also take advantage of UGC by sharing positive reviews of their product and incorporating them into their messaging.

3. Small Girls PR

Digital Strategy: Owned Media

strategic marketing plan owned media example

Image Source

Small Girls PR is a boutique PR company based in New York, and one of the company’s talents is connecting with amazing clients. This post on Instagram is an effective marketing example, as it boosts awareness for their brand and offers social proof by featuring high-profile clients.

Pro tip: I find owned media in the form of PR is a great way to spotlight company executives and position them as industry leaders.

4. Tobii

Digital Strategy: Paid Media

Eye-tracking software company Tobii launched a LinkedIn ad to promote a lead magnet. While the brand may have created the guide specifically for paid promotions, it’s also possible that they repurposed a high-performing blog post into a downloadable PDF.

marketing strategy paid media example

Image Source

In this case, all they had to do was repackage their current content, build an ad around it with creative assets, and run it.

What I like: In previous sections, I discussed the power of leveraging multiple forms of media in your marketing strategy. This is a great example of it.

5. Target

Digital Strategy: Owned Media, Influencer Partnership

If you’ve got the time for influencer partnerships, I encourage you to take full advantage of it.

Influencer marketing is when you partner with influencers to promote your content on their site. By doing this, your content reaches new audiences you might not be able to reach organically:

Target Jenee Naylor instagram post, marketing strategy https://www.instagram.com/p/C7K9VYkoKrU/

Target recently partnered with fashion expert and influencer Jeneé Naylor to collaborate on its Future Collective line. What made this campaign even more powerful was that Naylor was a former Target Team Member.

I love how this collaboration highlighted Target’s commitment to supporting its team members, even after they’ve moved on from the company.

Best for: Influencer marketing continues to have a strong ROI — 86% of marketers say influencer marketing was effective for their marketing strategies in 2023.

Recommended Resources

Here, I’ve curated a list of some tools with various functions that can help you track and measure the success of your marketing goals.

1. HubSpot Marketing Hub

The Marketing Hub allows you to connect all your marketing tools into one centralized platform.

hubspot lead generation dashboard, marketing strategy

Too often, you’ll find a tool that’s powerful but not easy to use. With this tool, you can attract users with blogs, SEO, and live chat tools. You can then convert and nurture those leads through marketing automation, the website and landing page builder, and lead tracking features.

With custom reporting and built-in analytics, you can analyze your data and plan out your next move.

What I like: HubSpot Marketing Hub integrates with over 800 tools, making it easy to create a tech stack that meets your specific business needs.

Pricing: Free plans are available; Starter - $15/month; Professional - $800/month; Enterprise - $3,600/month.

2. Trello

trello dashboard, strategic marketing plan

Trello keeps your marketing team on track and openly communicates about the projects you’re working on. You can create boards for individual campaigns, editorial calendars, or quarterly goals.

Built-in workflows and automation capabilities keep communication streamlined, and simplicity keeps your marketing team focused on the work that matters.

What I like: Trello’s visual elements and straightforward organization make it easy for everyone to stay on the same page.

Pricing: Free plans available; Standard - $5/month; Premium - $10/month; Enterprise - $17.50/month for 250 users.

3. TrueNorth

truenorth dashboard, marketing strategy

TrueNorth is a marketing management platform built to help you hit your marketing goals. Built specifically for marketing teams, TrueNorth turns your marketing strategy into a visual projection of your growth, which is used to create monthly milestones that help you stay on track.

What I like: TrueNorth centralizes all your ideas, campaigns, and results in one place, with everything tied back to your goal.

Pricing: Plans cost $99/month, with a free 14-day trial available.

4. Monday.com

Monday.com, marketing strategy

Everything on Monday.com starts with a board or visually driven table. Create and customize workflows for your team and keep groups, items, sub-items, and updates synced in real time.

You can also transform data pulled from the timeline and use Gantt views to track your projects on Monday.com to make sure you’re meeting your deadlines.

Plus, with more than 40 integrations — from SurveyMonkey to Mailchimp and, of course, HubSpot — you can visualize your data and make sure your whole company is collaborating.

Best for: I think it’s best for companies with locations around the world or lots of remote workers, as it keeps everyone in touch and up to speed no matter where they’re located.

Pricing: Monday.com is free for two seats; Basic - $27/month; Standard - $36/month; Pro - $57/month. Contact Monday.com for Enterprise pricing. All plans are billed annually.

5. Semrush

Semrush, marketing strategy

Image Source

SEO continues to be a huge factor in the successful ranking of your website. But you need the right tools to do it successfully.

Semrush allows you to run a technical SEO audit, track daily rankings, analyze your competitors’ SEO strategy, research millions of keywords, and even source ideas for earning more organic traffic.

But the benefits don’t stop at SEO. I like that you can also use SemRush for PPC, building and measuring an effective social media strategy, content planning, and even market research.

Best for: Creating, implementing, and tracking your marketing strategy.

Pricing: Pro - $139/month; Guru - $249/month; Business - $499/month.

6. Buzzsumo

buzzsumo dashboard, marketing strategy

Image Source

BuzzSumo allows you to analyze data to enhance and lead your marketing strategy, all while exploring high-performing content in your industry.

Use the platform to find influencers who may help your brand reach, track comments, and find trends to make the most of every turn.

What I like: As your needs evolve, you can also use their crisis management and video marketing tools.

Pricing: Content creation plan - $199/month; PR & Comms plan - $299/month; Suite plan - $499/month; Enterprise plan - $999/month.

7. Crazy Egg

Need to optimize your website?

marketing strategy, recommended resources, Crazy Egg

Image Source

I highly recommend getting started with Crazy Egg. You’ll be able to identify “attention hotspots” on your product pages, track ad campaign traffic on your site, and understand if shoppers are clicking where you want them to.

You can even make sure your “Buy Now” buttons are in the best place.

Crazy Egg also offers recordings, A/B testing, and more to help make sure your website is offering the best user experience.

Best for: If your marketing strategy includes optimizing your website, Crazy Egg is the tool for you.

Pricing: Plus - $99/month; Pro - $249/month; Enterprise - $499/month.

What to Expect After Following Your Marketing Process Steps

Ultimately, creating a complete marketing strategy isn’t something that can happen overnight. It takes time, hard work, and dedication to confirm you’re reaching your ideal audience — whenever and wherever they want to be reached.

Stick with it (and use some of the resources I’ve included in this post), and over time, research and customer feedback will help you refine your strategy to make sure you’re spending most of your time on the marketing channels your audience cares most about.

Editor's note: This post was originally published in October 2019. It has been updated for freshness and accuracy.

How to Use Facebook Live: The Ultimate Guide

Featured Imgs 23

It's no secret that live streaming took off during the COVID-19 pandemic lockdown.

It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and virtual meetups at my last company — and it hasn’t slowed down.

→ Download Now: The Marketer's Guide to Facebook Live [Free Ebook]

Market Research Future predicts that the live-streaming market in the United States will grow from about $90 billion in 2024 to nearly $560 billion by 2032.

Facebook Live is the second most popular platform for live streaming in the United States.

Want to learn how to livestream on Facebook? In this post, I’ll explain how in detail and share valuable tips on how to get the most out of your videos.

Table of Contents

As a marketer, one of the things I like best about Facebook Live videos, is that they are public. This means viewers can watch on any device with access to Facebook, even without an account.

But not everyone can stream. Users with personal profiles can go live on Facebook from their timeline, a group, or an event using a computer or mobile device.

However, I recently discovered that Pages (in other words, businesses and marketers) face more red tape.

As of June 2024, Facebook Pages can only go live when they have been up for over 60 days, and they have at least 100 followers.

Screenshot showing the criteria for live streaming on Facebook for pages

Facebook made this change to help combat spam and ensure that those posting content are legitimate. So, if you haven't already met this minimum, make sure to check out this guide to help you grow your business page following.

Why are marketers so excited about Facebook Live?

The Benefits of Facebook Live

Well, for one, Facebook has the largest audience of any social media platform, welcoming over 3 billion active users. This makes the potential reach of Facebook Live immense.

In addition, Facebook is really prioritizing video on the platform, which means Facebook Live is more likely to be served in the newsfeed and in front of your audience than other static mediums.

This means increased brand awareness and visibility.

Live streaming is also just a fun, memorable way to communicate your brand stories and build authentic relationships with fans and followers.

Marketers can go live on Facebook to make company announcements, host interviews, field questions, run demonstrations or tutorials, expand the reach of in-person events (like HubSpot did below), and, overall, engage audiences in a more personal, human way.

Plus, it’s all free of cost.

While a fairly simple concept, Facebook Live has a lot of little nuances marketers need to learn to get the most out of the platform.

This guide will help you learn the best tricks for making a difference in how many people see your live broadcast, how they engage with it, and how it performs.

How to Livestream on Facebook using Facebook Live

Facebook Live started as a mobile-only broadcasting feature, but now, it’s available on mobile devices and desktop computers as well. In the sections below, we'll go over how to go live on Facebook across multiple devices and apps.

(After you’ve met the criteria we discussed earlier, of course.)

Note: These instructions were made based on the iOS mobile apps. The exact steps and user interface in the Android apps may vary.

How to Go Live on Facebook via the Facebook Mobile App

Step 1: Go to the profile, Page, group, or event where you want to go live.

Step 2: Click “What’s on your mind?” to open post options.

Step 3: Click “Live video” in the post options.

Screenshot showing the post options for Facebook

Step 4: Tap where it says “Tap to add a description” to add information about the video. You can also tag friends or other pages, a location, or a feeling/activity.

Note: By default, the video will go to the Facebook Story, but this can be changed to a group when acting as a Page.

Screenshot showing the description field for Facebook Live videos

Step 5: Tap “Go Live.” After you’re done, tap “Finish” to end the live stream.

Screenshot showing the “go live” button for Facebook Live

How to Go Live on Facebook via Meta Business Suite Mobile App

The Meta Business Suite app is another option for going live from a Facebook Page. This app cannot be used to broadcast on personal profiles.

Step 1: In the Meta Business Suite app, select the Page you want to go live on by clicking the logo/photo next to home on the app home screen.

Screenshot showing where to switch pages in the Meta Business Suite app

Step 2: With that selected, click the blue plus (+) sign button at the bottom of the screen to open your post options.

Step 3: Select “Live.”

Screenshot showing the post types available in the Meta Business Suite app

Step 4: Add a description to your video. You can tag friends or other pages, location information, or a feeling/activity.

Screenshot showing the Facebook Live description field in the Meta Business Suite app

Step 5: Tap “Go Live.” When you’re done, tap “finish” to end your broadcast.

How to Go Live on Facebook from a Web Browser

You go live from a web browser using your computer's built-in camera or an external camera and streaming software (also called an encoder like Restream).

Follow these steps:

Step 1: On your Facebook homepage, you should see a “Live” or “Live Video” option. If you are on a profile, it will be under “What’s on your mind?” The icon is a red camera.

Screenshot showing the post options on desktop for Facebook

Step 2: Choose to “Go live.” You can also “Create live video event” for the future on this page.

Screenshot showing how to go live on Facebook from a desktop

Step 3: Fill out the details for your video.

If you’re using your webcam, this includes what video and audio tools you’ll use as well as your video title and description. It’s also where you select where you want your video to be posted. You can choose from:

  • Your timeline
  • A Page you manage
  • A Group you’re in

Screenshot showing the Facebook Live options when using your webcam on desktop

If using a streaming service, you’ll fill out your title, description, and location, but Facebook will provide you with a streaming key to use in your encoder. Take this key back to your streaming service and complete the necessary setup steps there using it.

Screenshot showing the Facebook Live options when using a streaming software on desktop

Step 4: Click “Go Live” in the bottom left corner when you are ready.

Pro tip: During your broadcast, you can use the “dashboard” page to create polls for viewers, view and respond to comments, and overall manage and enhance your engagement.

Real-time engagement like this is what makes live content exciting and different, so don’t shrug it off.

I know that whenever I’ve gone live on Facebook, audiences have loved hearing responses to their questions or comments verbally on the broadcast. (And I can’t lie; I’ve loved hearing them during broadcasts I’ve watched.)

Screenshot showing the Facebook Live engagement dashboard on desktop

More on the tools Facebook has available to make your broadcast more engaging in our next section.

Facebook Live Tools

Facebook offers many features for you to further connect with your audience during your broadcast.

Utilizing these tools will help boost engagement and create the best possible experience for your viewers. You can mix and match them to serve your stream in the best way for your business.

  • Live Polls: You can create a live poll beforehand to share when you go live. Then, you can see your audience’s responses in real time during the stream and use results to spark live discussion.
  • Featured Links: Adding one or multiple featured links to the stream to promote your website or other sources.
  • Live in Stories: These allow you to share your streams directly to Facebook Stories to reach more of your audience.
  • Live Comment Moderation: Manage the conversation in your live stream's comments. With this feature, you can limit who can comment and how frequently. You can even choose a specific viewer to moderate comments on your behalf.
  • Front Row: This feature allows you to highlight your top fans in a special section of your stream. You can give them a special shoutout to show appreciation for them while you’re live.
  • Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges by interacting with your content, whether it's sending “Stars” or tuning in to your Facebook Live videos.
  • Donations: Qualified pages in certain locations can add a “Donate” button to their live video. Nonprofits using Facebook’s payment platform don’t have to pay a fee, so they get 100% of the donations.
  • Live With: This is a co-broadcasting feature that allows you to host your Facebook Live video with multiple guests.
  • Live Shopping: If you have products for sale on Facebook, this feature allows you to add product listings to feature during your livestream.
  • Messenger Rooms broadcast: You can turn your Messenger Rooms into co-hosted Facebook Lives with up to 50 people.
  • In-stream Ads: In-stream ads are automatically added to the streams you upload as a way to monetize your content.
  • Subscriptions on Live: Your audiences can subscribe to your content and get exclusive benefits as part of their subscription.

For more help with going live on Facebook, check out our video:

Remember that a live stream recording is also published to the property where you went live. That content is great because you can download and repurpose it for further use.

How to Analyze Your Facebook Live Video Performance

Facebook Live video insights help you learn how people interact with your live streams so you can optimize your live strategy for maximum impact.

The performance analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.

  • Video performance: An overview of your total video views and engagements (likes, shares, comments, etc.), minutes viewed, and net new followers. ;
  • Benchmarking: A comparison of your Live metrics to other creators and businesses in the same industry
  • Audience: An overview of audience demographics (biographical information) and other stats like growth rate, number of follower video views, and non-follower video views.
  • Loyalty: These are stats for your number of returning viewers, the videos that inspire people to return to your page, and the number of engaged followers on your Live.
  • Retention: You'll learn where your viewers are coming from, the traffic sources that drive the most watch time, and how long people watch (by 3-second, 15-second, and 1-minute views).
  • Earnings: These stats show how much you earn during your videos from in-stream ads, CPM, RPM, monetizable 1-minute views, and money earned from Stars given by subscribers (if applicable).

The most comprehensive performance data for your Facebook Live videos can be found in Meta Business Suite:

Screenshot showing sample Facebook Live performance metrics on desktop

But I wouldn’t blame you if it gets a little overwhelming; there is a lot of information there.

For a quick pulse on how my content is doing on Facebook, I usually click the insights button below individual posts.

Screenshot showing how you can access Facebook Live performance metrics directly from your timeline on desktop

How to Access Video Analytics on a Facebook Business Page

Step 1: Head to the left-hand column of your page and select Meta Business Suite.

Step 2: Select Insights from the left-hand side menu.

Step 3: Click, “content,” then set your media type to “video”

Screenshot showing how you can access Facebook Live performance metrics on desktop in Meta Business.

Step 4: Dive deeper into your insights by selecting filters and scrolling down the page. (Note: We didn‘t have any videos posted to the page we used in this example. If you do have videos, you’ll see them appear here.)

Step 5: To view insights for a specific video, click on the video title in your content list. From here you can view metrics from when the broadcast was live as well as over its entire lifetime.

Tips and Tricks for Getting the Most Out of Facebook Live

Now that you‘ve mastered how to livestream on Facebook, let’s discuss some tips and tricks on making your live content the best it can be.

The last thing you want is to start a live video and freeze up. When you’re live, there are no do-overs or chances to start over. So, prepare yourself or your host as much as possible.

Outline what you want to communicate in the video, then follow the rest of the tips below.

Need some inspiration? Check out these great examples of Facebook Live videos to help get your creative juices flow.

1. Brush up on Facebook Live best practices.

Marketers have so much opportunity to reach a wider audience on Facebook Live, so it's worth committing to learning how to run a Live effectively.

In our detailed Marketer's Guide to Facebook Live, we cover essential best practices on how to plan, run, and analyze the results of a business-run Facebook Live. Download our free eBook to brush up on these best practices.

HubSpot's Free Marketer's Guide to Facebook Live

2. Test out live video before broadcasting live.

If you want to experiment with live broadcasting without sharing it with anyone else, you can create a test broadcast by adjusting the audience to be just you or a colleague or friend.

To do this, toggle Create a test broadcast before going live into the on position after you start the process of creating a live video, outlined here in Step 2.

Screenshot showing how you can run a practice Facebook Live broadcast on desktop

3. Don’t go live too frequently.

The art of organic reach on Facebook has changed over time, but it does still exist. Live video can be a powerful tool in organic reach, as users can be notified of the content.

But don’t abuse this. Only go live when you’re prepared to offer true value to viewers.

If you go live too frequently with nothing to show, people will begin to tune you out or, worse, unfollow you.

4. Keep reintroducing yourself.

When you first start the video, take a minute to introduce yourself and what the video's about, but don’t do it just once.

When you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers.

As people find your video on their newsfeeds or see the notification in the app, they‘ll join in gradually. So, to catch people up, you’ll want to reintroduce yourself a second, third, and even fourth time.

Cosmetics brand Benefit does a great job with this for the first few minutes of its broadcast:

5. Lean into popular topics.

Not sure what to talk about it when you go live? According to Statista the most popular types of live streaming videos in the United States are those related to breaking news.

As a business, you can monitor industry news and respond or add to the conversation on Facebook Live.

Graph showing the most popular categories of live-streamed videos in the United States

Other popular options include humorous videos and how-to’s.

6. Make the video visually engaging.

You have to be visually engaging — not just at the very beginning of your broadcast (although that'll be important for when folks view the video later), but throughout the video as more and more people join in.

It should be no surprise that Martha Stewart is a master of that.

I love the colorful graphic she starts her video with (which also acts as its thumbnail) and the stylish set on which the broadcast takes place. She uses a variety of props and angles to keep the video interesting.

The more visually engaging you can be, the more you can entice people to stick around and really focus.

Facebook started monitoring signals of video engagement — like turning on the audio, switching to full-screen mode, or enabling high definition — interpreting that as users enjoying the video.

If your video engagement is good, Facebook is more likely to show it in more newsfeeds.

7. Roll with the unexpected.

What makes a live video special? The spontaneous, interactive nature of it.

People love the ability to interact and even impact what happens in a live broadcast.

These moments make live video special and differentiate it from scripted, edited, or otherwise pre-recorded videos.

So, embrace the platform. Plan your main talking points, but don’t run off a script and be ready to pivot with the unexpected.

That said …

8. Don't worry about mistakes or stutters.

Listen, we're all human. When humans and technology mix, there can sometimes be technical difficulties.

Honestly, that’s one of the positives I think came out of lockdown. With remote work and virtual meetings from home, we all became a little bit more comfortable with little interruptions or mishaps.

If you‘re recording a live video, things might go wrong — your equipment could malfunction, you could lose your train of thought, or you could get photobombed by a random passerby.

If things happen, you can’t call “cut” — you have to roll with them and keep filming and talking.

The good news? These things help keep your broadcast human and real.

If your phone wobbles while filming, laugh and call it out. If you forget what you were saying, make a joke.

The key is to keep the broadcast like a fun conversation, so if mistakes happen, keep it light and keep the lines of communication open with your viewers.

9. Encourage viewers to “Like” and “Share” the video on air.

One of the primary ways Facebook‘s algorithm ranks a post is by how many people “Like” and “Share” it. The more people who do, the more it’ll show up in people's newsfeeds.

When people are watching a video, they may be more distracted from “liking” and “sharing” than they would be with a static post.

That's actually something the folks at Facebook noticed about video content early on, so don’t be afraid to mention it verbally during your broadcast or even display the message on the screen.

10. Engage with commenters and mention them by name.

The number of comments on your broadcast is another way to get Facebook to give it a higher relevancy score — another great way to get into newsfeeds.

So, encourage your viewers to comment by asking questions like Tastemade does in this video:

Engage with people who are commenting by answering their questions and calling them out by name. Not only will it get more people to comment, but it's also a fun way to include your viewers in the live experience and make it more memorable.

11. Work with a moderator.

When you‘re the one on camera for a Facebook Live video, it’s really hard to pay attention to all the comments popping up on the screen.

If the comments are coming in fast, it‘s especially easy to lose sight of them as they disappear below the fold. Plus, you’re probably occupied by recording and entertaining viewers.

Because of this, it's always a good idea to have an additional person logged into the primary account to monitor the comments on a desktop computer.

That way, they can take care of responding so the person recording the video can concentrate on creating a great experience.

12. Subtitle your broadcast in the comments section.

Your viewers may be tuning in and out to watch your video during the work day, or they might simply be watching your video without sound. Some people may even have hearing limitations.

Whatever the reason, periodically subtitling your Facebook Live video in the comments section is a great way to keep people engaged and make your content more accessible.

This also allows people who are tuning in late to catch up on what's going on.

Tools like Verbit can help.

13. Ask viewers to turn on Facebook Live notifications.

In addition to asking for likes, shares, and comments, ask viewers to subscribe to live notifications. You can also ask them to “like” your brand on Facebook if they haven’t already done so.

This increases the likelihood of their being notified of your next live broadcast.

14. Broadcast for at least 30 minutes.

As soon as you begin recording your live video, you‘ll slowly but surely show up in people’s newsfeeds.

The longer you broadcast — especially as likes, comments, and shares start coming in — the more likely people are to discover your video and share it with their friends.

Because timing is such an important factor for engagement in these live videos, Facebook suggests going live for at least 30 minutes. However, you can stay live for up to 4 hours using the Facebook mobile app and 8 hours using a desktop.

Bloomberg Business regularly goes live on Facebook for hours at a time:

facebook live with bloomberg business

15. End with next steps

Before you end your live broadcast, be sure to finish with a closing line, like “Thanks for watching” or “I'll be going live again soon.” This keeps your live video friendly and conversational.

While you’re at it, give the viewer guidance on their next step. What should they do with the information they just got from your video? Do you want them to subscribe? Make a purchase? Now’s the time to share that call to action.

16. Add a link to the description later.

Once you've finished the live broadcast, you can always go back and edit the description, change the privacy settings, or delete the video, just like you would any other post.

You can add a trackable link to the description in the post, which can direct future viewers to your live video series page, the site of whatever campaign you're using the video to promote, or somewhere else.

We hope this has been a helpful guide. We'll keep you posted with any new developments and tips for connecting with your audience in other cool ways.

17. Repurpose your live video content.

To maximize the reach of your streams, you can save your videos and then upload them to your profile. You can also repurpose the videos by sharing clips as profile highlights and creating short videos to share on other channels like Instagram Stories or even TikTok videos.

Pro tip: Short on time? AI can help you repurpose. For example, OpusClip can help during any video into bite-sized clips for social media. Or you can transcribe using ChatGPT then use HubSpot’s Content Remix to create social media posts and blog articles among other things.

Example of how HubSpot Content Remix can repurpose content into several different mediums.

Use Facebook Live to its full potential.

Social media may have been invented for fun, but it’s grown into an essential business tool. Facebook as a social network is especially valuable for the ways it lets you connect to an audience, and Facebook Live is a great extension of that.

Use it to the benefit of your business as a way to promote your product, build brand awareness, or grow your audience.

Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness.

How to backlink generate in website

Featured Imgs 23

These tips offer powerful ways to enhance your website's SEO through effective backlink building strategies:

Craft Exceptional and Shareable Content

Develop detailed guides and informative blog posts that are rich in research to attract valuable links.

Utilize visually engaging content like infographics, videos, and images that are likely to be shared.

Create original research and data-driven content, such as industry statistics or case studies, to encourage other sites to reference your work.

Collaborate with Influential Sites through Guest Blogging

Reach out to reputable websites in your industry to contribute guest posts, incorporating backlinks to your site.

Prioritize relevant websites to maximize the SEO impact of the backlinks.

Harness the Power of Broken Link Building

Identify broken links on industry-specific websites and offer your content as a replacement.

Use tools like Ahrefs or SEMrush to streamline the process of finding broken links.

Take Advantage of Resource Pages

Search for resource pages related to your industry and propose adding your website to their list of helpful resources.

Establish connections with website owners to increase the likelihood of inclusion.

Leverage Business Directories and Local Listings

Register your website on reputable directories and local listing platforms for valuable backlinks and improved visibility.

Avoid low-quality directories that could potentially harm your SEO efforts.

Engage with Influencers and Bloggers

Network with influencers and bloggers in your niche, offering mutual value and opportunities for collaboration.

Seek out opportunities for link-building through collaborations and features on each other's platforms.

Participate in Online Communities and Forums

Share insights and participate in industry-related forums, Q&A sites, and social media groups to contribute to the conversation.

Ensure any links shared are relevant and add value to the discussion.

Secure Backlinks through Testimonials and Reviews

Write testimonials for companies you've worked with to potentially earn backlinks to your site.

Leave reviews on products or services you've used, where platforms allow for a backlink to your website.

Repurpose Content on Prominent Platforms

Share your content on platforms like Medium, LinkedIn, and SlideShare, linking back to your original posts.

Increase your reach and potential backlinks by repurposing content on high-authority platforms.

Analyze Competitor Backlinks for Opportunities

Utilize tools like Ahrefs, SEMrush, or Moz to evaluate your competitors' backlink profiles.

Identify potential websites for backlink acquisition based on your competitors' link sources.

Consistently implementing these strategies will help you cultivate a robust backlink profile, ultimately enhancing your website's SEO performance over time.

Top iPhone 16 Mockups for Designers

Featured Imgs 23

You’ve just landed your next project, and the iPhone 16 is at the heart of your design. You’ve got ideas swirling around, but here’s the kicker—you need top-notch mockups to bring those ideas to life. Now, you might be thinking, “Where can I find the perfect iPhone 16 mockups without wasting hours scrolling through endless options?” Don’t worry, I’ve got you covered!

Let’s dive into the world of iPhone 16 mockups, breaking down exactly how they can boost your workflow, help you create polished designs, and why these mockups matter—especially for designers like you.

Why iPhone 16 Mockups Matter

First off, let’s clear something up—mockups aren’t just pretty pictures. They’re essential tools to communicate your design’s vision to clients or teammates. When you present a design using an iPhone 16 Pro mockup or an iPhone 16 Pro Max mockup, it’s like giving your design that final gloss of polish. It tells your client, “This is exactly how your app or website will look in the real world.” Mockups let you:

  • Showcase your design in context : Your designs become more relatable when they’re placed on real devices. Clients can immediately envision the final product.
  • Save time : Instead of tweaking designs across different devices from scratch, you’ve got a pre-built, perfectly proportioned mockup ready to go.
  • Impress clients and teammates : Let’s face it—presentation is half the battle. A sleek iPhone 16 mockup in PSD format can instantly elevate your presentation game, making your work feel professional and real.

How Mockups Speed Up Your Workflow

If you’re a web designer who’s crunched for time (and let’s be real, who isn’t?), you understand the importance of efficiency. You don’t want to spend hours perfecting a design only for it to fall flat because the presentation didn’t hit the mark. Here’s where iPhone 16 mockups come in—they do the heavy lifting for you.

Instead of working from the ground up every time, mockups allow you to:

  • Reuse templates : Once you’ve downloaded your iPhone 16 mockup PSD, you can tweak it for various projects, speeding up your workflow without sacrificing quality.
  • Focus on design, not presentation : With a strong mockup, half the battle is won. You can spend your energy refining your designs rather than stressing about how to showcase them.
  • Consistent output : Mockups provide a level of consistency, ensuring that your designs look great every time. No more worrying about inconsistent image sizes or proportions.

Choosing the Right iPhone 16 Mockups

Now, with all that said, not all mockups are created equal. Some will fit perfectly into your workflow, while others might have you banging your head against the desk. Here’s what to look for:

  • Format : Most mockups come in PSD format. This makes it easy for you to drag and drop your designs, swap out backgrounds, and make quick changes.
  • Device angle : Sometimes you want a front-facing view, other times, a 3/4 angle gives your design that extra pop. Choose mockups with various perspectives so you’re covered for different presentation needs.
  • Customizability : The best iPhone 16 Pro Max mockup allows you to tweak things like shadows, highlights, and screen reflections. This level of detail can make or break your final product presentation.

A Little Humor Along the Way

I get it—mockups might not seem like the most exciting part of your job. But think of them as the packaging for a gift. Would you hand over a birthday present in a crumpled plastic bag? Probably not. Mockups are like that shiny wrapping paper that makes everyone want to tear into the gift.

The iPhone 16 Lineup: Pro and Pro Max Mockups

With the iPhone 16, both the Pro and Pro Max models are packing some serious heat. Whether you’re working with the smaller Pro or the larger Pro Max, having the right mockup is crucial to showing off your designs in the best possible way. You don’t need to go overboard—sometimes simplicity is the best showcase for your design skills. An iPhone 16 Pro mockup gives you a sleek canvas for tighter, more compact designs, while the iPhone 16 Pro Max mockup offers a broader space for more detailed layouts.

A Word to the Wise: Don’t Overthink It

Remember, mockups are tools. They’re not the final product, but they’re there to help you sell your design. Don’t spend hours choosing the “perfect” mockup—choose something clean, simple, and that makes your design stand out. At the end of the day, you want your clients and teammates to focus on your design, not the mockup itself. A good mockup fades into the background, allowing your work to take center stage.

Wrapping Up (With a Bow)

So, there you have it. Whether you’re designing for a slick app or a responsive website, the right iPhone 16 mockup can make all the difference in how your work is perceived. You’ve got the tools, now go out there and use them! And hey, when your client’s eyes light up during your presentation, you’ll know you’ve done something right.

That’s your ticket to leveling up your design game with the best iPhone 16 mockups. Whether you need an iPhone 16 Pro mockup or an iPhone 16 Pro Max mockup, you’ve got the insights to pick and use mockups effectively without overthinking the process. Keep things simple, keep them impactful, and most importantly—have fun with it!

Free High-resolution iPhone 16 Mockups (PSD, Sketch, Figma)

Free High-resolution iPhone 16 Mockups

Download

Free Titanium iPhone 16 Pro Mockup PSD

Free Titanium iPhone 16 Pro Mockup PSD

Download

Free iPhone 16 Pro Max Mockup PSD

Free iPhone 16 Pro Max Mockup PSD

Download

iPhone 16 Mockup PSD

iPhone 16 Mockup PSD

Download

Free iPhone 16 Pro Mockup PSD

Free iPhone 16 Pro Mockup PSD

Download

Free Scene With iPhone 16 Pro Mockups PSD

Free Scene With iPhone 16 Pro Mockups PSD

Download

Free iPhone 16 Mockup PSD

Free iPhone 16 Mockup PSD

Download

Free iPhone 16 Pro Mockup Design (PSD, Sketch, Figma)

Free iPhone 16 Pro Mockup Design

Download

Free Hand Holding iPhone 16 Pro Max Mockup PSD

Free Hand Holding iPhone 16 Pro Max Mockup PSD

Download

Free iPhone 16 Pro – Slab Series Mockup PSD

Free iPhone 16 Pro Slab Series Mockup PSD

Download

Free Photorealistic iPhone 16 Pro Mockup PSD

Free Photorealistic iPhone 16 Pro Mockup PSD

Download

Free iPhone 16 Pro Mockup V1 Front View PSD

Free iPhone 16 Pro Mockup V1 Front View PSD

Download

Free Realistic iPhone 16 Mockup PSD

Free Realistic iPhone 16 Mockup PSD

Download

Luxury iPhone 16 Pro Max Mockup PSD

Luxury iPhone 16 Pro Max Mockup PSD

Download

iPhone 16 Mockup Template PSD

iPhone 16 Mockup Template PSD

Download

Free iPhone 16 Pro Mockups PSD

Free iPhone 16 Pro Mockups PSD

Download

Free iPhone 16 Pro Mockup Design PSD

Free iPhone 16 Pro Mockup Design PSD

Download

The post Top iPhone 16 Mockups for Designers appeared first on CSS Author.

2024: More CSS At-Rules Than the Past Decade Combined

Featured Imgs 23

More times than I can count, while writing, I get myself into random but interesting topics with little relation to the original post. In the end, I have to make the simple but painful choice of deleting or archiving hours of research and writing because I know most people click on a post with a certain expectation of what they’ll get, and I know it isn’t me bombing them with unrelated rants about CSS.

This happened to me while working on Monday’s article about at-rules. All I did there was focus on a number of recipes to test browser support for CSS at-rules. In the process, I began to realize, geez we have so many new at-rules — I wonder how many of them are from this year alone. That’s the rabbit hole I found myself in once I wrapped up the article I was working on.

And guess what, my hunch was right: 2024 has brought more at-rules than an entire decade of CSS.

It all started when I asked myself why we got a selector() wrapper function for the @supports at-rule but are still waiting for an at-rule() version. I can’t pinpoint the exact reasoning there, but I’m certain rthere wasn’t much of a need to check the support of at-rules because, well, there weren’t that many of them — it’s just recently that we got a windfall of at-rules.

Some historical context

So, right around 1998 when the CSS 2 recommendation was released, @import and @page were the only at-rules that made it into the CSS spec. That’s pretty much how things remained until the CSS 2.1 recommendation in 2011 introduced @media. Of course, there were other at-rules like — @font-face, @namespace and @keyframes to name a few — that had already debuted in their own respective modules. By this time, CSS dropped semantic versioning, and the specification didn’t give a true picture of the whole, but rather individual modules organized by feature.

Random tangent: The last accepted consensus says we are at “CSS 3”, but that was a decade ago and some even say we should start getting into CSS 5. Wherever we are is beside the point, although it’s certainly a topic of discussion happening. Is it even useful to have a named version?

The @supports at-rule was released in 2011 in CSS Conditional Rules Module Level 3 — Levels 1 and 2 don’t formally exist but refer to the original CSS 1 and 2 recommendations. We didn’t actually get support for it in most browsers until 2015, and at that time, the existing at-rules already had widespread support. The @supports was only geared towards new properties and values, designed to test browser support for CSS features before attempting to apply styles.

The numbers

As of today, we have a grand total of 18 at-rules in CSS that are supported by at least one major browser. If we look at the year each at-rule was initially defined in a CSSWG Working Draft, we can see they all have been published at a fairly consistent rate:

Number of at-rules per year in FWPD. They all have been added at an average rate of 1 per year, with the highest being 4 in 2021

If we check the number of at-rules supported on each browser per year, however, we can see the massive difference in browser activity:

Number of at-rules per year in FWPD visualized by the browsers that implemented them in a colorful vertical bar chart.

If we just focus on the last year a major browser shipped each at-rule, we will notice that 2024 has brought us a whopping seven at-rules to date!

Numbers of at-rules with support in at least one major browsers. There have been seven that gained support in 2024
Data collected from caniuse.

I like little thought experiments like this. Something you’re researching leads to researching about the same topic; out of scope, but tangentially related. It may not be the sort of thing you bookmark and reference daily, but it is good cocktail chatter. If nothing else, it’s affirming the feeling that CSS is moving fast, like really fast in a way we haven’t seen since CSS 3 first landed.

It also adds context for the CSS features we have — and don’t have. There was no at-rule() function initially because there weren’t many at-rules to begin with. Now that we’ve exploded with more new at-rules than the past decade combined, it may be no coincidence that just last week the Chrome Team updated the function’s status from New to Assigned!

One last note: the reason I’m even thinking about at-rules at all is that we’ve updated the CSS Almanac, expanding it to include more CSS features including at-rules. I’m trying to fill it up and you can always help by becoming a guest writer.


2024: More CSS At-Rules Than the Past Decade Combined originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.



from CSS-Tricks https://ift.tt/oVO67Fg
Gain $200 in a week
via Read more

80+ Best Watercolor Photoshop Actions & Effects 2024

Featured Imgs 23

Whether you’re designing a unique website background, a poster, sketch, or creating an artistic photo composition, using a watercolor Photoshop action can make your design stand out from the crowd.

A watercolor effect it’s not an easy effect to master when created from scratch. It takes a lot of work, time, and skill to achieve a realistic watercolor effect in Photoshop. The good news is that using a watercolor Photoshop action can help you skip the learning curve and experiment with a watercolor effect in just a few clicks!

In this collection, we’re featuring some of the best watercolor Photoshop actions you can use to turn your photos into watercolor art, craft amazing backgrounds, and do much more.

We’ve also collected a set of tips for choosing watercolor Photoshop actions to help you make a decision on what type of action you need.

Top Pick

Ink Flow Animation Photoshop Action

Ink Flow Animation Photoshop Action

This is a unique Photoshop action you can use to create an animated effect using your photos. The action adds a stylish watercolor-themed flowing ink animation to create a stunning visual.

The action is fairly easy to use and comes with a video tutorial to teach you how to apply the effect. It’s ideal for making animated GIF and videos for Instagram as well. You can preview the effect here.

Why This Is A Top Pick

While there are many creative watercolor Photoshop actions on our list, this action deserves more attention as it features an animated effect that’ll make your designs stand out from the crowd.

Watercolor Printing Photo Effect PSD

This is a high-quality watercolor photo effect for Photoshop that enables users to generate stunning, high-quality images with just a few clicks. Offering Smart Object layers, this template offers customizable ease and versatility. By replacing the placeholder, you can add your unique graphics and refine the final composition with adjustment features.

Creative Watercolor Photo Effect PSD

Creative Watercolor Photo Effect PSD

Another watercolor photo effect designed to transform your images into exciting paintings. It offers specific functionalities such as easily editable adjustments, smart object layers, and much more. The effect works best on photos ranging from 1000px to 3000px resolution.

Vintage Painting Photo Effect PSD

Vintage Painting Photo Effect PSD

A high-quality, vintage-style watercolor photo effect for Photoshop. With the ease of smart-object layers, you can transform your graphics magically with only a few clicks. Alongside two PSD files (4500 x 3000 px and 3000 x 4500 px, both 300 dpi), this creative template includes a helpful guide for additional tweaks and finer adjustments.

Watercolor Splash Photo Effect PSD

Watercolor Splash Photo Effect PSD

Explore the world of visual arts with this watercolor photo effect for Photoshop. With this PSD template, you can easily transform your images into high-quality, mesmerizing artwork featuring the unique flair of watercolor splashes. From altering the smart object layers to adjusting the final settings, you get to control every aspect of your design.

Colorful Watercolor Photo Effect

Colorful Watercolor Photo Effect

A dynamic watercolor photo effect for Photoshop for instantly transforming photos. It converts your regular photos into lively caricature effects, adding an energy-filled, oily painting appearance. It’s ideal for photos with a resolution between 1000px and 3000px, and adds a creative touch to various photos.

Watercolor Painting Effect for Photoshop

Watercolor Painting Effect for Photoshop

This is a creative watercolor photo effect that transforms your photos into vibrant, oil-style caricatures. It provides a range of effects including energetic, glamour, portrait, and cartoon styles. Ideal for fashion, lifestyle, or product photos with resolutions between 1000 – 3000 px, it includes a PSD file and help file.

Watercolor Lifestyle Photoshop Action

Watercolor Lifestyle Photoshop Action

A highly useful watercolor-themed Photoshop action designed for photographers and graphic designers. It’s compatible with all photoshop CC versions and greater, offering users an simple way to bring an aesthetic, watercolor look to their photographs with just a click.

Bold Watercolor Photo Effect PSD

Bold Watercolor Photo Effect PSD

This is a stunning watercolor photo effect for Photoshop. In this template, you’ll gain access to a unique, glamorous and realistic watercolor effect that can be applied to any photo or graphic instantly. Provided with clean, well-organized layers and compatibility with 300 DPI projects, it’s extremely user-friendly.

Classic Watercolor Photo Effect

Classic Watercolor Photo Effect

An exceptional Photoshop template that transforms your ordinary photos into beautiful, classic painting-like images in just a few easy clicks. With Smart Object layers for full customization, 2 high-quality PSD files, versatile dimensions, and simple adjustment features to fine-tune your composition, crafting breathtaking designs has never been easier.

Simple Watercolor Photo Effect PSD

Simple Watercolor Photo Effect PSD

This Photoshop template artfully transforms your ordinary pictures into stunning watercolor paintings. Ideal for photos with resolutions from 1000px – 3000px, its filters add a realistic watercolor-themed effect to various image types.

Real Watercolor Photoshop Action

Real Watercolor Photoshop Action

This Photoshop action transforms photos into paintings with a realistic watercolor effect. The action works instantly with just a few clicks. And it comes bundled with brushes and patterns necessary for creating the effect as well.

Water Color Painting Photoshop Action

Water Color Painting Photoshop Action

Once you apply this Photoshop action, you’ll have a hard time telling whether your photo is actually a painting or not. This effect works great for making outdoor landscape photos look like watercolor paintings. It’s compatible with Photoshop CS3 and higher.

Portrait Watercolor Photoshop Action

Portrait Watercolor Photoshop Action

If you’re looking for a watercolor effect to add to your portrait photos, this PS action will come in handy. It features a realistic watercolor effect that’s been specially optimized for portrait photos. It comes in 9 different color variations as well.

Watercolor Effect Photoshop Template

Watercolor Effect Photoshop Template

This is a PSD template you can use to easily apply a watercolor effect to your photos and graphics. The effect is already prepared in the organized layers, all you have to do is replace the photo. No need to apply or configure a PS action.

Watercolor Art – Free Photoshop Action

Watercolor Art - Free Photoshop Action

A free Photoshop action for adding a subtle watercolor effect to your photos. This watercolor effect is simple and most suitable for fashion and wedding photography.

Watercolor from Photo PSD Template

Watercolor from Photo PSD Template

With this Photoshop PSD template, you can add a watercolor effect to any photo with just a few clicks. It comes with organized layers and with smart object layers. It’s simple, easy, and works instantly.

Painto – Watercolor Photoshop Action

Painto Watercolor Photoshop Action

If you want to create abstract art-style watercolor effects for your graphic design projects, this Photoshop action is a must-have for you. It allows you to apply a colorful watercolor effect with only a few clicks.

Simple Watercolor Photoshop Effect

Simple Watercolor Photoshop Effect

This watercolor effect features a subtle and clean look that gives a minimalist painting look to your photos. It’ll work best for interior design, furniture, and modern art-style photography.

Portrait Painting Photoshop Action

Portrait Painting Photoshop Action

This Photoshop action allows you to convert your portrait photos into paintings. It features a fully editable painting effect you can adjust and customize to match your photos to even create a cartoon effect.

Brush Drawing – Free Watercolor PS Action

Brush Drawing - Free Watercolor PS Action

Another free Photoshop action that creates a brush drawing effect. It’s great for giving a watercolor painting-like effect to your portrait photos.

Photo Into Watercolor Photoshop Effect

Photo Into Watercolor Photoshop Effect

This is a convenient, one-click PS template that allows you to effortlessly apply a watercolor effect to your photos, saving time with quick results. Compatible with all Photoshop Versions cc and higher, and every language, all you need to do is replace the smart object with your subject in the provided PSD file.

Watercolor Photo Effect PSD Template

Watercolor Photo Effect PSD Template

This PSD template can make your pictures look like amazing caricatures. This action provides a range of effects such as energetic, oily, painting oil, glamour oil, portrait oil, oil retouch, and cartoon. It’s recommended for photos with 1000px-3000px resolution and can enhance images from fashion, lifestyle, and blogging to moody product shots.

Sketch Watercolor Photo Effect

Sketch Watercolor Photo Effect

This is a versatile PSD template providing a gorgeous watercolor aesthetic for your photos with just a simple click.  It includes a PSD file (3000*2000 px) and a PDF help file and offers easy photo replacement using the smart object feature.

Abstract Oil Painting Photoshop Action

Abstract Oil Painting Photoshop Action

A professional, versatile Photoshop action ideal for photographers and graphic designers. Compatible with all CC Photoshop versions and higher, it effortlessly enhances your photo posts or everyday shots with a simple click to achieve a beautiful aesthetic watercolor look. The pack comes with a .ATN action file, .PAT pattern file, and a helpful .txt file.

Watercolor Canvas Photo Effect

Watercolor Canvas Photo Effect

This is a high-quality watercolor photo effect that comes with a resolution of 5,000 x 3,000 pixels. It’s user-friendly due to easy customization via Smart Object Layers. The background is editable and the PSD file is well-organized with named layers.

Mixed Watercolor Photo Effect PSD

Mixed Watercolor Photo Effect PSD

This PSD template instantly adds a glamorous watercolor effect to your photos or logos. Adjustable to your preference, it works perfectly with 300 DPI projects and even on print. Neatly categorized across layers, it’s user-friendly and easy to navigate.

Painting Photo Effect PSD Template

Painting Photo Effect PSD Template

This is an ingenious PSD template designed to revolutionize your photos with an awe-inspiring watercolor painting effect. It works best with images ranging from 1000 px – 3000 px resolution and adapts well to diverse styles including fashion, lifestyle, blogging, and product shots, ensuring dynamism and flair for your visual content.

Ink Splatter Photo Effect PSD

Ink Splatter Photo Effect PSD

This PSD template will help you craft energetic, oily, and glamorous painting effects for retouching portraits or creating cartoon renditions of your photos. Ideal for photos with 1000 px – 3000 px resolution, it works wonders on a variety of photos, from fashion and lifestyle to moody product shots.

Colorful Watercolor Painting Effect

Colorful Watercolor Painting Effect

This is a creative PSD template designed to revolutionize your photos with its uniquely energetic, caricature, and watercolor painting effects. Especially effective in high-resolution photos, it’s immensely versatile and suitable for various themes including fashion, lifestyle, and product photography.

Watercolor Pro Photoshop Action

Watercolor Pro Photoshop Action

This is an easy-to-use, fully editable Photoshop action created for Photoshop CC 2023+. The PS action features a customizable effect that instantly transforms your photos and designs with a stylish watercolor painting look and feel.

Realistic Watercolor Painting Photoshop Action

Realistic Watercolor Painting Photoshop Action

This simple watercolor painting effect works beautifully with portrait photos. It will allow you to easily transform your photos with a realistic watercolor look and feel. The PS action is compatible with all Photoshop CC versions.

Oil Painter Photoshop Action

Oil Painter Photoshop Action

If you want to change the pace from watercolor designs and add an oil painting look, this PS action is for you. It features a smooth oil painting effect that will make your photos look like a masterpiece.

Watercolor Effect Photoshop Template PSD

Watercolor Effect Photoshop Template PSD

With this Photoshop template, you can instantly add a watercolor look to your photos with just a few clicks. It comes as a PSD template with organized layers. All you have to do is place your photo using the smart objects to apply the watercolor effect.

Watercolor FX – Photo Effect Photoshop Plugin

Watercolor FX - Photo Effect Photoshop Plugin

If you prefer to experiment with effects and craft your own unique watercolor effects, this Photoshop plugin will come in handy. It has all the tools you need to craft different styles of watercolor effects for various types of photos.

Free Wet Watercolor Effect Photoshop Action

Free Wet Watercolor Effect Photoshop Action

This free Photoshop action is ideal for applying simple watercolor effects to your everyday photos. It works best with portrait photos but you can try using it with other photos as well.

Aquarelle Watercolor Painting Photoshop Action

Aquarelle Watercolor Painting Photoshop Action

This is one of the most authentic watercolor Photoshop actions on our list. It allows you to create a watercolor effect in your own photos that will make them look just like a real-life watercolor painting. It works best with landscape photos as well as photos of structures, buildings, and nature.

Contemporary Watercolor Photoshop Action

Transform your photos into realistic watercolor artworks in the drop of a hat with our next photoshop action. The action is specifically designed for absolute beginners, is super simple and fun to use, and allows you to create 30 preset color looks. Creating watercolor photo effects has never been easier.

Iconic Watercolor Photoshop Action

Perfect for creating artworks including, posters, ad campaigns, flyers, and social media posts, our next photoshop watercolor action has something for every purpose under the sun. It’s fully layered which allows you a lot of creative control plus it’s interesting experimenting with all the layers.

Aquarelle Watercolor Photoshop Action

Wanting to achieve that grungy, messy and distressed watercolor look in your pictures? Look no further than the Aquarelle Photoshop action. No professional skills required to create attractive and eye-catching images. Truly a gold standard in the world of watercolor photo effects.

Vintage Watercolor Photoshop Action

With the vintage watercolor photoshop effect, you no longer have to wait years and decades for your photographs to achieve that rough worn-out look. Experiement with the stains, unclear edges and water splatters as you see fit and obtain that retro watercolor-like photograph in a couple of minutes.

Free Watercolor Sketch Photoshop Action

Transform your images into red watercolor sketch drawings using this unique photoshop action without spending a penny. Get your hands on this freebie, use this filter on your pictures and get ready to receive compliments from friends, family, clients and whosoever sees your beautiful artwork.

True Watercolor – Unique Photoshop Action

True Watercolor Photoshop Action

If you’re looking for a smooth and creative watercolor effect for your portrait photos, this Photoshop action is perfect for you. It features a realistic watercolor effect that uses its own brushes and patterns to create the watercolor look and feel. It includes a video tutorial as well.

Abstract Art – Watercolor Photoshop Action

Abstract Art Photoshop Action

Even though this is not a watercolor effect, it actually creates a watercolor-inspired abstract art effect. This action is most suitable for improving portrait photos and selfies. The action uses the Photoshop oil paint filter to create the effect.

Palette – Watercolor Painting Photoshop Action

Palette Photoshop Action

This Photoshop action is ideal for turning your landscape and nature photos into works of art. It allows you to create a watercolor-themed painting effect using your photos. The Photoshop action also lets you choose from 30 different color schemes of the effect.

Jazzman – Free Watercolor Photoshop Action

Jazzman - Free Watercolor Photoshop Action

Jazzman is a free watercolor Photoshop action that features a creative effect that transforms your photos. The effect this action creates is fully customizable. You can adjust and edit the effect using its layers.

Painting – Watercolor Photoshop Action

Painting Photoshop Action

Inspired by traditional painting styles, this Photoshop action comes with a stylish effect that converts your photos into paintings. The effect uses watercolor-themed brush strokes. The effect can be customized to your preference as well.

Modern Art – Watercolor Photoshop Action

Modern Art Photoshop Action

This Photoshop action allows you to create a watercolor-inspired modern art effect. It will be most useful to designers who work with flyers, posters, and banner designs for adding colorful effects to artworks.

MixArt 4 – Watercolor Photoshop Action

MixArt 4 Photoshop Action

You can use this Photoshop action to create a realistic watercolor effect for portrait photos. It features an effect that makes it look like a half-done painting. The action is compatible with Photoshop CS3 and higher.

Oil Paint Animation Photoshop Action

Oil Paint Animation Photoshop Action

Another unique Photoshop action that allows you to create an animated effect. This action features an oil-painting inspired effect. You can use it to even animate your photos to create video clips and GIFs.

3 Free Photoshop Watercolor Actions

3 Free Photoshop Watercolor Actions

This is a collection of 3 creative watercolor Photoshop actions. Each action is designed for enhancing portrait photos and they feature different styles of watercolor effects. All three actions are free to download.

Oil Painting Photoshop Actions

Oil Painting Photoshop Actions

Even though oil painting and watercolor are two separate mediums, you can still use this professional Photoshop action to create a unique watercolor-like effect with your photos and graphics. It includes 10 different effects with various painting-themed designs.

Oil Painting Photoshop Action 2

Oil Painting Photoshop Action 2

Another high-quality Photoshop action you can use to create an authentic painting effect. This action can be applied with just one-click and also allows you to customize the effect to your preference. The action works with Photoshop CS3 and higher.

Real Paint FX Photoshop Action

Real Paint FX Photoshop Action

This is a unique Photoshop action featuring an effect that makes your photos and graphics look as if they were drawn with real-paint. The bundle comes with the effect in multiple formats, including patterns and textures.

Acrylic Painting Photoshop Action

Acrylic Painting Photoshop Action

If you’re a fan of acrylic painting effects, this Photoshop action will allow you to apply that same look and feel to your own photos. The action is fully customizable and comes with a set of brushes as well.

Concepter – Plein Air Sketch Photoshop Action

Concepter - Plein Air Sketch Photoshop Action

Concepter is a unique Photoshop action that completely transforms your photos into outdoor painting-style sketches (plein air). The effect includes 20 color options to choose from, brushes, and patterns as well. The action works with Photoshop CC 2015 or higher.

18th Century Painting Photoshop Action

18th Century Painting Photoshop Action

This creative Photoshop action allows you to add a vintage painting effect to your photos and images. The action creates an editable effect with organized layers and comes with an additional patterns file as well.

Digital Art Creative Photoshop Action

Digital Art Creative Photoshop Action

A creative Photoshop action that’s ideal for making digital art effects to stylize your photos and illustrations. The action comes with 15 different color styles for you to experiment with and it works with Photoshop CS5 and higher.

6 Free Photoshop Oil Painting Actions

6 Free Photoshop Oil Painting Actions

This is a collection of free Photoshop actions that includes 6 unique oil painting effects. The actions are designed to create various styles of effects including digital painting, drawing on canvas, paint strokes, and more.

Free Oil Painting Photoshop Actions

Free Oil Painting Photoshop Actions

A set of creative oil painting Photoshop actions you can use with your creative and commercial projects. This action is most suitable for adding an oil painting effect to your portrait photos.

Mix Art 3 – Watercolor Photoshop Action

Mix Art 3 - Watercolor Photoshop Action

Mix Art is a creative Photoshop action that combines several different styles such as sketch, painting, and watercolor to create a unique effect. This action is perfect for giving an artistic look to your poster and banner designs.

True Watercolor Photoshop Action

True Watercolor Photoshop Action

If you want to add a truly natural watercolor look to your designs and images, this action will come in handy. It features an authentic watercolor effect that’ll make it hard to tell whether it’s a digital image or a real painting.

Vibrant Watercolor Effect – Photoshop Action

Vibrant Watercolor Effect - Photoshop Action

This Photoshop action allows you to create a stylish watercolor effect to make your photos look more creative. It’s especially more suitable for designing photo albums and wedding albums. The action works with Photoshop CS3 and higher.

Vintage Painter Photoshop Action

Vintage Painter Photoshop Action

Another high-quality Photoshop action featuring a natural watercolor effect. This action creates an amazing watercolor effect by using its own patterns and brushes. It’ll make your photos and graphics look like real-life paintings.

Painterly – Free Watercolor Photoshop Action

Painterly - Free Watercolor Photoshop Action

Painterly is an amazing watercolor painting Photoshop action that allows you to transform your images with just one click. This action is unlike any other action on our list and it’s free to download and use.

Retro Illustration Photoshop Action

Retro Illustration Photoshop Action

Want to give a classic old-school look to your modern photos? Then this action is for you. It allows you to add a vintage look to your photos with just one-click by adding a washed out watercolor effect.

Sensation – Watercolor Photoshop Action

Sensation - Watercolor Photoshop Action

Sensation is a stylish watercolor Photoshop action that features a modern art-style effect. This action creates an effect using natural brush strokes to make your photos look like real paintings.

Aquarelleum – Urban Sketch Photoshop Action

Aquarelleum - Urban Sketch Photoshop Action

This Photoshop action is designed for transforming landscape and scenery photos into watercolor paintings. The action comes with 20 different presets for enhancing many different types of outdoor photos featuring nature and urban scenes.

Color Sketch – Artistic Photoshop Action

Color Sketch - Artistic Photoshop Action

Color sketch is a creative Photoshop action that gives your photos an artistic look. It features an effect featuring a mixed design of sketching and watercolor brush strokes. It’s perfect for portraits and poster designs.

Watercolor Artist – Free Watercolor Photoshop Actions

Here we have a set of modern Photoshop actions that allows you to convert your digital photographs into authentic watercolor artworks. These are ideal for a wide range of creative applications.

Creative Watercolor Photoshop Actions

Creative Watercolor Photoshop Actions

This is a creative Photoshop action that allows you to create authentic watercolor effects with your photos and graphics. The action is easily customizable and works with Photoshop CS3 and higher.

Artistic Watercolor Photoshop Action

Artistic Watercolor Photoshop Action

A modern watercolor Photoshop action you can use to add a little bit of artistic touch to your photos. This action will be quite useful in enhancing your portrait photos.

Watercolor Painting Photoshop Actions

Watercolor Painting Photoshop Actions

If you’re looking for a simple Photoshop action to transform your ordinary photos into paintings, then this action will help you get the job done. It creates a fully layered painting effect, which you can easily adjust and customize to your preference.

Plasticum – Polygonal Art Photoshop Action

Plasticum - Polygonal Art Photoshop Action

Plasticum is a unique Photoshop action that creates an artistic effect with polygonal shapes. With a few customizations and color adjustments, you can use this action to create an attractive watercolor effect as well.

Acrylic Photoshop Action

Acrylic Photoshop Action

Another professional Photoshop action featuring an acrylic painting effect. This action is most suitable for adding an additional effect to your portraits. It works with Photoshop CS3 and higher.

Free Glass Painting Photoshop Actions

Free Glass Painting Photoshop Actions

This free Photoshop action creates a unique glass painting effect. It includes 2 different actions that create non-destructive and editable effects.

Free Oil Painting Photoshop Actions 2

Free Oil Painting Photoshop Actions 2

Another set of Photoshop actions featuring oil painting effects. This pack also includes creative Photoshop actions you can use to add a realistic painting effect to your photos.

Photo Painter Photoshop Actions

This is a bundle of 5 different Photoshop actions that includes different actions for transforming many types of images, graphics, and designs into artworks. The actions feature unique effects that will make your design look like watercolor and hand-drawn paintings.

ModernArt 4 Photoshop Action

This is another unique watercolor Photoshop action that blends the effects of a painting with your real-life photos for achieving the perfectly artistic look. Getting this effect to work is as simple as brushing over the areas for applying the effect and playing the action.

Perfectum 2 – Watercolor Artist Photoshop Action

One of the most attractive features of the watercolor effect is how it adds more vibrance and color to your designs and photos. This Photoshop action helps you achieve that with its colorful one-click process. It also includes a video tutorial on how to customize the effect as well.

Miniaturum – Watercolor Sketch Photoshop Action

Miniaturum is another professional Photoshop action that creates a realistic watercolor sketch effect. This action is best used with your landscape and outdoor photos. But it will also work well with portraits as well. The best part is this action is that it’s compatible with Photoshop CS3 and above.

 

ModernArt 3 Photoshop Action

This Photoshop action is designed specifically for modern portraits and street photos. The effect adds a watercolor effect with a slightly modern touch for giving your photos a mixed look full of both artistic and modern elements.

Perfectum – Vintage Watercolor Photoshop Action

When it comes to watercolor effects, most Photoshop actions try to make your designs look too much like a painting. This effect, however, is not one of those PS actions. This effect gives an authentic look to your artworks and designs to make them look like true watercolor and pencil art. The effect is also customizable and features 20 color presets and options.

8 Watercolor and Acrylic Painting FX

A bundle of watercolor effects. This pack comes with 8 different Photoshop actions featuring watercolor effects and acrylic painting effects. It includes textures made with real watercolor paintings. Each action creates effects with non-destructive layers so you can easily edit the effect to your preference.

Creative Watercolor Action

This creative watercolor Photoshop action comes with 5 different color options for using with different types of your designs and artworks. The effects mix watercolor and photo effects to give a unique look to your images. The actions are compatible with Photoshop CS3 and above.

Watercolor and Pencil Action for Photoshop

An accurately designed Photoshop action that allows you to transform your portrait photos and designs into pieces of art. This action has been crafted by a professional designer to make it as authentic as possible. The effect will give your photos an artistic watercolor painting look like none other.

Modern Watercolor Photoshop Action

This is a watercolor Photoshop action that will work with almost any type of an image or design. It simply adds a basic watercolor effect to your designs to specific areas of your preference. All you have to do is brush over the areas you want to apply the effect and play the action.

Modernum – Watercolor Art Photoshop Action

Modernum Photoshop action creates a unique watercolor effect full of color and vibrance. The effect features a modern design and even allows you to customize it with using 10 different colors presets and other options.

Papyrum – Vintage Grunge Photoshop Action

If you’re looking for a Photoshop action to give your designs an old-school vintage art look, this action will come in handy. It features a watercolor effect that gives a grunge like vintage look to your designs and photos. The action supports 20 colors presets and generates the effect in organized layers.

Palette Knife Photoshop Action

This Photoshop action is truly one of a kind. It transforms your photos and graphic designs into palette knife artworks. The amazing part is how accurate and realistic this effect really looks. The effect is also fully editable to your preference.

Canvas Photoshop Action

Another simple watercolor Photoshop action that creates a canvas-like effect to make your designs look more like authentic paintings. The effect can be easily customized and it even comes with a tutorial video. The action is compatible with Photoshop CS3 and better.

Impressionist Photoshop Action

If you’re looking for a more artistic watercolor effect, this is the best Photoshop action you can use. It completely transforms your photos into paintings by giving them a realistic look. Although, it may not work with all types of photos, especially family and group photos.

Ultimatum 2 – Oil Knife Painting Photoshop Action

Watercolor and oil paintings have a close relationship. This Photoshop action is a one that seems to do justice for both. This action features an oil and knife painting effect that gives an amazingly colorful look to designs and photos. It comes with 20 colors presets.

Posterum – Grunge Painting Photoshop Action

This watercolor Photoshop action seems to work well with object and product based photos. It adds a natural watercolor effect to your photos that will wow your clients and audience.

Uniqum – Sketch Painting Photoshop Action

Uniqum is Photoshop action that comes with a mix of both a sketch and painting effect. It adds a unique look to your photos with a mix of sketch and painting to give them an authentic and unfinished look. The effect is fully customizable with adjustment layers and it includes 10 color presets as well.

Sketch Art Photoshop Action

Even though this Photoshop action creates a sketch art effect, it also seems to add certain watercolor painting-like effect to photos as well. You can use this Photoshop action to create unique portrait photo designs, backgrounds, textures, and more.

Artista – Mixed Media Art Photoshop Action

Is it a watercolor painting? Digital art? Or a real photo? No one will be able to tell the difference once you apply this effect to your photos. This Photoshop action combines lots of graphical elements to create a unique artistic effect that will make your designs look more original.

Ultimatum – Digital Art Photoshop Action

This is technically not a watercolor Photoshop action, but the effect it creates is truly original and it will definitely be helpful for your design work. The one-click Photoshop action creates a unique effect that will make your photos look like digital artworks.

Photoshop Watercolor Brushes Set

45 Watercolor Brushes

Create a unique design and get fun when you paint. You can use these brushes to realize your wildest ideas in design. Brushes are perfect for creating posters, branding and packaging, business cards, logo design, invitations, social media design, greetings cards, pattern design and more.

Cloudy Watercolor Decorations Set

Cloudy Watercolor Decorations Set

The artistic collection includes 40 brushes for Photoshop and 9 bloomy vector illustrations, and we are sure you will have lots of fun having them on your invitations, stationery, cards, t-shirts and so much more!

Premio – Watercolor Photoshop Action

photoshop watercolor effects

Here we have Premio, a Photoshop Action helping you transform your photos into a watercolor masterpiece. It runs perfectly on both PC and Mac and comes with a video tutorial to help you make the most of the watercolor effect.

Dry Brush Watercolor Photoshop Action

photoshop watercolor effects

For a strong and vibrant watercolor effect, you can’t go wrong with the Dry Brush collection of watercolor Photoshop actions. Featuring three individual filters that can be applied to your images instantly with drag and drop functionality, it promises a realistic look that can be used with any kind of photo.

Mixart – Photoshop Watercolor Effects

photoshop watercolor effects

Here we have a series of fully layered and easy-to-use watercolor Photoshop actions that are compatible with Photoshop versions CS3 and higher and feature a non-destructive workflow, plus full supporting documentation to make editing a breeze even if you have no design experience.

Art Watercolor Photoshop Action

photoshop watercolor effects

Next in our selection of the best watercolor Photoshop actions is this super professional action that will turn any photo into a stunning watercolor masterpiece in a single click, and comes with a range of color effects, background textures, and black and white control options to help you achieve the perfect result.

Architecture Watercolor Photoshop Action

photoshop watercolor effects

If you’re looking for a brilliant watercolor Photoshop action to bring your architectural sketches to life, look no further. This amazing Photoshop action has been specifically designed as an architectural design tool and features fully editable layers with customizable colors and textures.

4 Tips for Choosing Watercolor Photoshop Actions

Before you start browsing our collection of watercolor actions, be sure to follow these tips to find the best Photoshop actions for your project.

1. Different Types of Watercolor Photoshop Actions

There are many different types of watercolor Photoshop actions you can use to create various effects and designs. For example, there are actions that create oil painting effects, grunge watercolor effects, sketch effects, and much more.

Depending on the style of the watercolor effect you want to create in your designs, you’ll have to be careful to pick the right actions for your images and illustrations.

2. Pick the Right Action for Your Designs

Picking the right action for your design is also a challenge when it comes to watercolor actions. Mostly because different watercolor actions are made for different types of images and photos.

You won’t be able to use the same Photoshop action to add a watercolor effect to a portrait photo and turn an ordinary landscape photo into a watercolor painting. You’ll need to find the appropriate action for each design.

3. Check for the Additional Resources

A Photoshop action alone can’t create an authentic watercolor effect. Usually, it requires many additional files such as unique patterns, textures, and brushes that aren’t available on Photoshop by default.

In such cases, your Photoshop action files will come bundled with additional resources. Make sure to install these extra files as well. Otherwise, your watercolor action won’t work as intended.

4. Is the Effect Customizable?

The most important feature to look for when downloading Photoshop actions is to check to see whether the effect is customizable. You should be able to customize the colors and adjust the strength of the watercolor effect after applying it to your photos.

Check to see if your Photoshop action creates a non-destructive effect with adjustment layers for easier customization.

Looking for cool backgrounds? Check out our watercolor background textures collection for more.

25 Top-Notch Product Landing Page Templates

Featured Imgs 23

Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal.

According to research, the average conversion rate for landing pages is only 2.35%, but about a quarter of all accounts have a conversion rate of less than 1%.

So, if your goal is to be in the top 25% of accounts with 5.31% or more, in my experience, there are many factors you have to focus on to make a good landing page. However, a template makes it much easier to start.

You shouldn’t just aim to create just one: Our research has shown having more landing pages frequently results in higher lead and conversion rates. Businesses with 10-15 landing pages got a 55% increase in conversions compared to those who had fewer.

That’s why I’m sharing some of my favorite, tried-and-true best practices for creating a winning landing page below, after we examine 25 top-notch templates.

Learn More About HubSpot's Free Landing Page Builder

hubspot landing page templates

Table of Contents

25 Free Professionally-Designed Landing Page Templates

A well-designed landing page is a key contributing factor in increasing conversion.

In fact, in one of our surveys, we found 91% of marketing and advertising professionals were satisfied with their conversion rates after implementing their landing page(s).

Ready to get started? Below, I’ve compiled a list of 25 of my favorite free, professionally-designed landing page templates that you can use to build your next landing page.

Next, you might want to check out these great landing page examples.

Let’s dive in.

1. Royce

Available on Squarespace

Royce is a template designed specifically for event reservations. It doesn’t include a navigation bar, sticking to a clean layout that features a customizable background image, a headline, and a call-to-action (CTA) button that says “RSVP.”

event reservation landing page template

Image Source

What I like: To fill out the form and reserve a spot, visitors can either click the RSVP button to see a form appear or simply scroll down below the fold to see a static reservation form, offering visitors two ways to convert.

RSVP form field landing page template

Image Source

2. Click Through

Exclusively Available With HubSpot’s Free Landing Page Builder

The Click Through landing page template is ideal for capturing blog subscribers.

It includes an attractive hero image at the top, space to provide context about what users can expect if they subscribe, and a module for past content right below.

blog subscription landing page template

Image Source

Pro tip: This template can also be customized with your brand and edited with HubSpot’s drag-and-drop interface.

3. Simple Conversion

Available on HubSpot

This design includes a photo, customizable text, and a short form. It has no navigation bar, keeping visitors focused on your offering, and you can also customize and add other elements, such as the icons below the form.

Below the fold, you can also add more information about your offering or company.

landing page template for a downloadable resource

Image Source

Best for: I think this template is a great option if you’re looking to add some custom elements to your landing page.

4. Blank

Available on HubSpot

The Blank template has a simplistic look and feel, but it devotes a bit more room to text than some of the other templates on this list. As such, Hubstrap might be a good option if your content offer doesn’t need as much imagery.

For example, you might use this page to describe an offer, such as a long whitepaper on a topic related to your industry. As with other templates, you can also personalize the design and add drag-and-drop sections to the page.

simple landing page template with navigation bar

Image Source

What I like: Unlike the landing page templates above, this example does include a navigation bar. However, it’s simple enough that I think it doesn’t distract from the offer, making this a great option if you’re looking to include navigation.

5. Video

Exclusively Available With HubSpot’s Free Landing Page Builder

If you don’t want your conversion elements at the top of the page, a longer-form sales page might be your best bet. Video is a modern, minimalist-looking template that you can customize with your detail-rich sales copy.

minimalistic landing page template with videos

Image Source

Pro tip: Pairing each section of text with a compelling video is a great way to create a user experience your prospects will love.

6. Session

Available on HubSpot

This template includes a hero image, a headline, text, bright CTA buttons, and a form. I love how it eliminates the navigation bar but still includes a button at the top of the page.

The image keeps information visible but less distracting. As you scroll below the fold, this template also includes places for more imagery and details that could relate to your product or offering.

ebook landing page template

Image Source

Best for: The single button at the top of the page makes this template a great option for marketers looking to direct visitors’ attention directly to a CTA.

7. Focus

Available on HubSpot

Focus is a sleek, modern design for a content-based offer. It has a simple layout with a form, headline, description text, photo, and logo, and as with many of the other templates I’ve shared, it has no navigation element.

I especially like how this template enables you to add a photo or product shot. I also like the bright background that keeps me engaged.

modern colorful landing page template

Image Source

Pro tip: For extra customization, this template allows you to adjust or change the color of the background.

8. University

Available on Wix

I’d recommend this layout for marketers seeking leads for an educational event, course, or similar service.

The form is more detailed than some of the other templates on this list, and the layout itself also allows room for more text and imagery.

Above the fold, you can see a headline, supporting images, and a form. Then, if you keep scrolling down, there are additional sections where you can place even more text and imagery.

educational landing page template

Image Source

What I like: This template includes some great components specifically designed for educational offerings.

9. Skyline

Available on Wix

This template is a good option for a company or individual that hasn’t yet launched their website or product but still wants to gain some leads in the meantime.

Above the fold, there’s a giant headline area with the text “Coming Soon.”

When you scroll down, you can see a place for a short description of the company and a box where visitors can add their email. In addition, this template also lets you add a photo or video to the background.

Matter of fact, a Wyzwol study showed that 87% of marketers claim that using video has improved lead generation, which inevitably increases conversion rates.

Pre-launch website landing page template

Image Source

Best for: If you’re promoting an offering that isn’t yet available, Skyline is definitely a great template to consider.

10. Sprocket

Exclusively Available With HubSpot’s Free Landing Page Builder

With a big headline, a short subtitle, and a conversion element above the fold, Sprocket helps you make your point concretely and succinctly.

I think this makes it a great landing page for nearly any piece of gated content, from ebooks to newsletters and tools.

product landing page templates

Image Source

What I like: Sometimes, less is more. This template doesn’t have too much going on, and that makes it one of my favorite options for a clear, straightforward offering.

11. Online Store Coming Soon

Available on Wix

This template is very simple. Like the “Coming Soon” template I shared above, this template allows you to edit the text, so you can use this layout for a range of different purposes.

There is no navigation element, and information about the company is off in the corners, keeping the prime real estate of the page clear and focused.

This layout includes space for a strong product shot (in the example below, it’s an image of a pair of shoes), as well as headline text, a small amount of descriptive text, an email box, and a simple CTA button.

The Unbounce Conversion Benchmark Report revealed that these click-through CTAs are more effective in the ecommerce industry.

landing page template with social media links

Image Source

Pro tip: This template also lets you link your social media accounts to the icons under the “Notify Me” button.

12. Lead-Gen Landing Page

Available on Wix

In my experience, this template is especially effective for B2B products. It allows you to edit and customize the text and images, as well as enabling you to place background videos into the layout.

The page is designed to be on the longer side, with a form and CTA above the fold, followed by sections that can detail different aspects of your company, such as staff information, below.

lead generation landing page template

Image Source

Best for: If you’re focused on B2B offerings, I definitely recommend taking a look at this template.

13. Proland

Available on Envato Elements

This template has a little more going on than some of the other ones I’ve shared, but I think it’s a great option for marketers looking to include some more detailed information alongside their CTA.

The template includes a minimal navigation bar, a headline and subtitle, and a button you can use to launch a video.

Envato does require a paid subscription to access this template, but it offers a 30% discount for students and unlimited downloads once you become a member.

tech product landing page template

Image Source

What I like: With its clean design and minimalist aesthetic, this is a great template for a modern brand looking to share some more details about its offering.

14. Atlas

Exclusively Available With HubSpot’s Free Landing Page Builder

Specifically designed for ebooks, Atlas establishes a simple format to help your website visitors visualize the offer, digest what it’s about, and convert above the fold.

If they need more information — for example, if you’re offering an in-depth white paper or report — additional modules can be added to further persuade them to opt in.

ebook landing page template

Image Source

Best for: I’ve found that Atlas is an especially effective template for landing pages promoting an ebook or similar content offering. Plus, we’ve found that offering ebooks in exchange for signing up works 55% of the time — at least, it does for HubSpot.

15. Real Estate Landing Page

Available on Wix

The focus of this template is to invite visitors to contact the company. While it doesn’t offer a resource for information by default, it can be edited and customized to include such an offering.

In addition, as you scroll down the page, the background image remains static, and there is room to add company information below the fold.

real estate landing page template

Image Source

Pro tip: You can use the second form at the very bottom of the page to give visitors another chance to convert.

16. Construction and Lawyer Landing Pages

Available on WordPress.org

While the Lawyer Landing Page and Construction Landing Page templates target two different industries, their designs are very similar.

Both have a header image, overlaid text, and an arrow pointing to a decently sized form above the fold.

Furthermore, both these templates have a place to offer visitors a free quote.

free quote landing page template

Image Source

What I like: Although these templates are designed for the legal and construction fields, they can easily be customized to fit other brands and industries.

17. Accelerator

Exclusively Available With HubSpot’s Free Landing Page Builder

Another landing page that combines versatility with a flexible layout, Accelerator is a great option if you want to create a gripping narrative around your copy.

I appreciate that this template gives you plenty of room to provide additional context about your offering before presenting visitors with a conversion element, and you can also add extra modules with its simple, drag-and-drop interface.

long-form or short-form landing page template

Image Source

Best for: This template can be adapted for either long-form content or short, snappy, hard-hitting copy.

18. Gardenhouse

Available on MailChimp

This template does not include a navigation bar, which ensures that your visitors will be focused on your offering and CTA. In addition, like all landing page templates from MailChimp, this layout is optimized for mobile.

That means it will automatically adjust to different screen sizes — a feature that I’ve found especially important in recent years, as more and more traffic comes from mobile devices.

Even Statista reported that around 7 billion people will be using mobile phones in 2024, which further cements the need for mobile-optimized landing page templates.

mobile-optimized landing page template

Image Source

Pro tip: You can customize this template with your company’s logo and/or other company information toward the bottom of the page.

19. Bandmates

Available on MailChimp

This template is also pretty simple, but it’s got plenty of room for customization.

As with many of the other templates I’ve highlighted, it has no navigation bar, but it does have space for a company logo, text description, and a subscribe form above the fold.

With Bandmates, you can also drag more elements, like text or form boxes, into the design. In addition, just below the form, you can include either a product shot or another image.

highly customizable landing page template

Image Source

What I like: The default blue background allows the form and CTA button to pop, but you can also customize the colors to fit your brand.

20. O-Book

Available on Unbounce

Unbounce requires a subscription, but you can test out layouts like O-Book for a free, 14-day trial period.

As such, this template would be a good option for a company that has already gained revenue from existing landing pages and is looking to test out a more detailed (though still affordable) design.

This template includes a clear spot for a product image, headlines, and detailed description text, as well as a form box to collect visitors’ contact information.

In addition, O-Book’s top navigation bar is minimal, but it does include social media buttons.

Long-form content landing page template

Image Source

Best for: This template is designed for lead generation specific to ebooks, making it a great option for marketers looking to promote a longer-form content offering.

21. Webinar

Available on Wix

This template is specifically designed for marketers looking to promote a webinar or similar event-based offering.

With its limited navigation elements and prominently displayed headline and CTA, this is a great option if you’re looking for a more minimalist approach.

webinar landing page template

Image Source

Pro tip: Below the fold, this template has space for you to add some more detail about the event, including background information and a testimonial.

22. Essex

Available on Squarespace

This template is another fun, minimalist option. Essex has no navigation bar. Instead, it includes a single, brightly colored CTA at the top corner of the page.

It includes a massive heading and image above the fold, as well as space for more details if you scroll down the page.

minimalist landing page template

Image Source

What I like: I especially love the unique color schemes available with this template, from its default purple and green to a range of additional options you can choose from.

23. Marketing Launch

Available on Wix

Another solid option for promoting an offering that is not yet available is the Marketing Launch template, which has a sleek yet engaging layout.

It includes space for a prominent headline, a box to collect visitors’ email addresses, and a full-page background image or video.

At the bottom of the page, this template includes small social media icons, keeping viewers focused on the main CTA in the center of the page.

launch landing page template

Image Source

Best for: I’ve found that simple landing pages like this one can be a great way to build excitement about an offering that’s still “coming soon,” while also enabling you to collect contact information from potential customers.

24. Product Landing Page

Available on Wix

This brightly-colored template is one of my favorite layouts from Wix. Starting off with a short headline and CTA, this template keeps the CTA front and center.

Scrolling down past the fold, it includes a series of panels with different colored backgrounds, ensuring that the information and pictures pop while consistently directing viewers toward CTA buttons.

Finally, at the very bottom of the page, there’s a place where you can add social media links, as well as a box to collect visitors’ email addresses.

visual product landing page template

Image Source

Pro tip: In my experience, fun imagery and colors like the ones included in this template are a great way to keep visitors engaged.

25. Consultant Landing Page

Available on Wix

This template is specifically designed to help consultants promote their business and gather contact information from prospective customers.

While many of the other templates in this list start off with a lot of imagery or videos, this template keeps it clean with a plain background, headline, and simple “Let’s talk” CTA above the fold.

If you scroll down, the template includes space to present a short bio, an overview of services provided, and a carousel to display some testimonials. Then, at the very bottom of the page, there’s a short contact form.

Sticking to its minimalist principles, this form includes text boxes for just a first and last name, an email address, and a message.

landing page template for consultants

Image Source

What I like: This template sets itself apart with its innovative highlighter animation effect, instantly drawing visitors’ attention to the main headline at the top of the page.

Landing Page Best Practices

The templates above illustrate many important landing page best practices. But if you’d like more options, why don’t you check out some landing page examples here?

Now, take a look at this landing page example from HubSpot:

HubSpot product landing page example

Image Source

This page starts off with a place to add an eye-catching headline and featured image. It also includes a prominently displayed CTA, which can be used to link to a contact information form.

It offers space to describe the content offering with enough detail to entice viewers without bogging them down in unnecessarily lengthy text.

In fact, this example landing page illustrates several critical best practices to keep in mind when designing your own pages:

  • Avoid navigation bars. Many of the templates I’ve listed have no navigation bar, as a navigation bar can detract attention or clicks away from the offer on the page.
  • Use visuals. Most of them also have room for a photo or video, which are great ways to boost engagement.
  • Offer a resource. An effective landing page offers visitors a helpful resource, such as a white paper, exclusive video, or other piece of content, in exchange for their contact information.
  • Avoid complexity. Landing pages are important, but they don’t have to be complicated. Aim for a page that’s concise and inviting rather than complex and overwhelming.
  • Don’t ask for too much. Rather than just placing a long contact form on your page, tease an interesting offer or a free resource in exchange for just a small amount of contact information.
  • Leverage AI. Generative AI tools like HubSpot’s Campaign Assistant can help you quickly write your first draft, getting you up and running in minutes. I think it‘s reasonable to assume that this technology is here to stay and won’t go away any time soon, given that one-third of companies are already using AI. So don’t fall behind, and let AI kickstart your landing page process.
  • Embrace templates. Finally, even if you know what you’re going to offer and what information you’d like to receive from visitors, building a landing page from scratch can feel daunting. So, if you don’t have the bandwidth to build a page yourself, and if you don’t have the resources to hire a designer, using a pre-designed website template can be a great way to launch a professional-looking page quickly and effectively.

To learn about other landing page best practices, check out this comprehensive guide.

Craft the Best Landing Page for Your Business

At the end of the day, every business is different. The best landing page for one organization may be utterly ineffective for another — and vice versa.

What I’ve realized is that you should focus on key factors such as visual content, color design, and short and to-the-point CTAs to create landing pages that resonate with today’s customers.

I also realized there are always options to tweak your page, even if you use a template. Don’t be scared to switch up elements or colors to best suit your goal.

But I believe that armed with the landing page templates and best practices I’ve shared in this article, you’ll be on your way to crafting the best landing page for your unique company, offering, and customers.

Editor’s note: This post was originally published in May, 2019 and has been updated for comprehensiveness.

The 16 Best Blogging Platforms for 2024 (& How to Pick One)

Featured Imgs 23

I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog on the WordPress platform, and I love blogging. As an SEO consultant, I also manage clients' blogs and use many platforms.

Truthfully, the best blogging platform is the one that works for you.

There’s a lot out there, and in this article, I’m rounding up the 16 best blogging platforms, including pro tips from people using the blogging platform to help you pick the best blogging platform.

Blogging is powerful, and I want you to find one that inspires you to write.

Build your website with HubSpot's Free CMS Software

The HubSpot blog generates leads for HubSpot, and 90% of the leads come from older blog posts, including those published years ago.

Publishing blog content offers many benefits in addition to procuring leads.

Blogging can help you establish authority in an industry. It can drive brand awareness, share company news, and better convert website traffic into leads.

But the wrong platform can also limit your returns. It can restrict your ability to gather leads, improve SEO, monetize your blog, and more.

There are many great choices for blogs that come at little or no cost, with a ton of valuable features that can bring you results for your efforts. To find the best platform for your new blog, keep reading or jump to the section you’re looking for.

Table of Contents

1. Content Hub

Best For: Content Marketers

Best blog platform: HubSpot CMS Hub

Blog Software Cost: Free, with premium options

Content Hub Ideal Users

I love Content Hub. I feel like it really sets itself apart from other blogging platforms because it seamlessly integrates with the rest of HubSpot's CRM platform, making it ideal for business bloggers.

It has the tools, technologies, and workflows you need to create and distribute your blog content. At the same time, it offers a great user experience with easy access to features that drive conversions.

Plus, Content Hub has AI capabilities baked right into the platform. I like using HubSpot’s free Blog Ideas Generator to gather ideas, and you can also leverage the Free AI Blog Writer to create blog posts.

Content Hub Pros

In my opinion, the biggest advantage of this free blog software is that it's powerful but still easy to use. You can start by choosing a pre-designed theme or building your own custom theme with the drag-and-drop website builder.

Content Hub includes free web hosting and it's easy to connect a custom domain.

Then, using HubSpot's blog editor and built-in SEO tools, you can create blog posts with CTAs, forms, and other interactive elements.

You can even create multi-language variations of your blog posts and run A/B tests on them to reach a global audience. Before you publish, you can preview how your posts and pages look on different types of devices.

Once you're ready to start promoting, you can connect your blog to your social media accounts. That way, you can automatically share new blog posts on your social networks in the same place that you wrote them.

As you publish more content, you can analyze your blog performance. This can help you understand what topics and types of content are resonating with your readers. That's because Content Hub is part of HubSpot's CRM platform.

Content Hub Cons

Since Content Hub is an all-in-one solution for marketers and developers, it has lots of rich functionality and a ton of attractive themes. This is a good thing for most bloggers and G2 gives HubSpot a 4.5/5 rating with over 1,500 reviews.

But, if you're an individual or small business just starting to blog, then you may not have the time or expertise to leverage the full power of Content Hub. In that case, you might be better off with a simpler alternative to start.

As I said in the intro, I started on the Blogger platform and later switched. I think the key is not to overwhelm yourself. It’s easy to switch to Content Hub later if that’s what you want.

Content Hub Website Example

Below you can take a look at this company's feature-rich blog built on Content Hub.

EdX using content hub, one of the best blogging platforms

Pro tip: For me, a major plus for Content Hub is the AI content features. Use the AI to help generate ideas (no more staring at a blank page). The AI will undoubtedly save you time, too. If your site starts serving multiple locations, the AI translator can also be useful.

Content Hub Key Takeaways

  • Meets the needs of both developers and marketers.
  • Fully-integrated CRM to streamline sales and marketing processes.
  • AI tools to help with ideation and content creation.
  • Built-in multilingual support, SEO recommendations, and more.

2. WordPress

Best For: Themes and Plugins

Best blogging platform: WordPress

Blog Software Cost: Free, with premium options

WordPress Ideal Users

Creating and managing a blog on WordPress could mean more maintenance than other platforms, but it will offer the extensibility and content management features publishers and other businesses need to create a complex blog.

I now use WordPress for my blog and love how much I can customize it to meet my needs and vision.

WordPress Pros

WordPress was originally created as a blogging platform and it has a 4.4/5 rating on G2 with over 8,000 reviews. Though it has evolved into a multi-purpose content management system, it still has many features and themes for blogging.

WordPress enables you to not only purchase a custom domain and download one of 3,500+ themes specifically designed for blogs — it also lets you add social media buttons, forms, affiliate links, and other features with plugins.

I love that the customization options are virtually limitless with the 60,000+ free plugins available.

WordPress Cons

You will have to make sure your theme and plugins are compatible and up-to-date. Otherwise, they can disrupt the user experience or break your site.

Other maintenance tasks like finding and fixing broken links, updating the core software, and optimizing your database will also be your responsibility. This can be difficult for site owners who don't have the time or technical expertise to regularly maintain their sites.

WordPress Blog Example

Tech Crunch, one of the largest and most popular technology news blogs, is powered by WordPress. Take a look at this WordPress website example below.

Best blogging platform examples: WordPress and TechCrunch

Pro tip: WordPress is open source, so if you work with a WordPress developer, you can customize your blog and its functionality in every way possible. My blog is customized to make repetitive tasks somewhat automated.

For example, whenever an FAQ is added to my blog, I can use my custom FAQ module that automatically adds some code to the website to save me adding it each time. Another good example is content blocks. You can create blocks that you can easily add to the blog.

WordPress Key Takeaways

  • Ideal for publishers and others who want to extend the platform with plugins.
  • Over 3,500 free blogging themes.
  • Website maintenance can be time-consuming.

3. Squarespace

Best For: Design

Best blogging platform: Squarespace

Blog Software Cost: Paid, with plans from $16-65 per month

Squarespace Ideal Users

I’ve used Squarespace for two different client sites and had no problems with it at all.

Squarespace is an ideal blogging platform for businesses and individuals creating image-rich content. It also has a 4.4 rating on G2. With Squarespace‘s award-winning designer templates and integrations with Getty Images, Unsplash, and Google AMP, you can create visual content that’s engaging and shareable.

Although this is likely true for many platforms, my experience with Squarespace as an SEO was great! I was working with two small clients, and both had no problem writing little (but very good and in-depth content), and they ranked in no time.

Squarespace Pros

While Squarespace only offers about 140 templates, they are all mobile-optimized and fully customizable so you can create a blog that looks the way you want it to. Once you've designed your pages, you can use Squarespace’s blogging and SEO tools to create and optimize your content.

Finally, after publishing your blog posts, you can connect your social media accounts to easily promote them. Then, use the built-in analytics tool to learn where your traffic is coming from, what your visitors are looking for, and how they’re interacting with your content.

Squarespace Cons

Squarespace offers even more features, from audio file support to newsletter signup forms, but ultimately, it‘s limited in functionality. That’s because it supports around 30 extensions, so you're mostly limited to the features Squarespace offers out-of-the-box.

Since they lack some features that bloggers need — like an auto-save feature, for example — Squarespace isn’t the ideal platform for everyone.

Squarespace Blog Example

Squarespace allows some bloggers to create beautiful sites, such as the lifestyle blog below.

Best blogging platform example: Squarespace, Lauren Saylor

Squarespace Key Takeaways

  • Best suited for individuals and brands who want to customize a blog to their personal style.
  • Small but high-quality selection of templates.
  • Limited to features and few extensions that Squarespace offers.

4. Wix

Best For: Beginners

Best blogging platform examples: Wix

Blog Software Cost: Paid, with plans from $16-59 per month

Wix Ideal Users

Wix is a popular blogging platform for beginners who are looking for hosting and blogging tools in one place and who prioritize speed and design over functionality.

Wix Pros

Wix has a 4.2 G2 rating and gives you two choices for creating your blog within the Wix Editor.

You can start by choosing from over 800 pre-designed templates that any blogger can use, whether you own a retail business or run a food review website.

You can also use Wix ADI by filling out a quick questionnaire to have a blog created for you.

Then, you can begin writing and editing posts on desktop or mobile, embed Wix's stock photos and videos or your own media, and organize them into topics.

Once you‘re done writing, you can configure your SEO settings to boost your organic reach, push your content to your subscribers with Wix’s email tool, and share them through your social media accounts. I like that you can further foster a sense of community among your readers by letting them become members.

Wix Cons

While Wix is more versatile than other hosted website builders, it lacks customization options and content management features, particularly when comparing Wix versus WordPress or another CMS.

For example, to add more advanced elements to the page, like music or maps, you’ll have to add HTML code. This process can be intimidating for beginners.

Wix Blog Example

Take a look at this Wix blogger's site below for an example of a stylish but relatively simple blog.

Best blogging platform example: Wix and Bella & Bloom

Pro tip: My friend Crystal Waddell uses Wix for her podcast website, Simple and Smart SEO. She loves the blogging function because it’s got functionality that she’s used to with Google Docs or Word.

Better than that, though, Waddell says, “[Wix] also lets you insert GIFs (like in this blog) and pretty much anything else without having to worry about code.

When you‘re done, it has a ton of SEO prompts to make sure that you’ve got everything taken care… You can ‘monetize’ posts, so if you want to have a blog just for site members, you can put it behind a paywall. Very cool.”

Wix Key Takeaways

  • Ideal for bloggers who prioritize speed and design over functionality.
  • Can use pre-designed templates or start from scratch.
  • Editor lacks drag-and-drop functionality.

5. Pixpa

Best For: Bloggers, designers, and creatives

blogging platforms: pixpa

Blog Software Cost: Paid, with plans from $6 to $25 monthly

Pixpa Ideal Users

Pixpa is a great option for bloggers in creative fields who want to showcase their work and share their ideas through attractive and professionally designed blogs.

The platform offers a user-friendly interface and a wide range of templates, allowing bloggers to customize their blogs to match their own style and branding.

Pixpa Pros

Pixpa's integrated blogging feature provides bloggers with a convenient and user-friendly platform to create, manage, and optimize their blogs.

With Pixpa’s wide range of 150+ professionally designed templates, bloggers can easily customize their blog layouts, colors, fonts, and more to create a unique and engaging online presence.

Pixpa offers essential features for content organization, customization, SEO optimization, and social sharing, making it a comprehensive solution for bloggers.

Pixpa's ecommerce integration and 100+ built-in apps enable bloggers to power up their blog, website, and online store — all in one place.

Pixpa Cons

While Pixpa offers easy-to-use, out-of-the-box blogging capabilities, it may not provide the advanced customizations and features available in dedicated blogging platforms such as Wordpress.

No built-in traffic analytics are available. You need to use Google Analytics or any other similar tool to measure traffic analytics.

Pixpa Template Example

Pixpa offers a diverse range of blog templates to cater to various blogging styles and aesthetics. Whether bloggers prefer a minimalistic and clean design or a bold and vibrant look, Pixpa's collection of blog templates offers options to suit diverse preferences.

blogging platforms: pixpa template example

Pro tip: If you’re tempted to try Pixpa, you can try free and fast track your website by importing another website template from your existing website.

Pixpa Key Takeaways

  • User-friendly interface for easy blog creation and management.
  • Customizable templates to match the blogger's unique style.
  • Responsive design for optimal viewing on different devices.
  • SEO-friendly features to improve search engine visibility.
  • Integration with social media for easy content sharing.
  • Limited third-party integrations compared to other platforms.
  • Advanced coding customization may have limitations.

6. Craft CMS

Best For: Customization

Best blogging platform: Craft CMS.

Blog Software Cost: Free, with premium options

Craft CMS Ideal Users

Craft CMS is a blogging platform designed for developers, designers, and web professionals.

Craft CMS Pros

I love that with Craft's personalized content modeling, powerful templating, and the option to edit your source code, you can completely control the appearance and functionality of your site — if you have the necessary experience.

Craft CMS also offers an image editor, collaboration tools, and a localization feature that can translate your content to specific languages. You can now also manage multiple blogs from within a single Craft install.

To analyze your content‘s performance, you can integrate Craft CMS’ dashboard with Google Analytics and also get familiar with Craft CMS Hosting. This blog platform has a 4.2 G2 rating.

Craft CMS Blog Example

If you have the web development experience to fully leverage the power of Craft CMS, you'll be able to create a complex blog with custom post types, like this travel blog below.

Best blogging platform example: Craft CMS and Tiny Shiny Home

Pro tip: Within Craft CMS, you can hook up Google Analytics which gives you all your data within the CMS.

Jonathan Longnecker, who switched his blog to Craft CMS, says:

“[Analytics integration] comes with dashboard widgets. This lets you create custom reports for your dashboard using your analytics data. We’ve already used it to identify how our traffic spikes for each article we post as well as what our top visited pages are.”

Craft CMS Key Takeaways

  • Advanced functionality including personalized content modeling and localization feature.
  • Free version for single admin accounts.
  • Requires some web development experience.

7. Contently

Best For: Enterprises

Best blogging platform: Contently

Blog Software Cost: Paid, with quote-based pricing

Contently Ideal Users

Contently is a robust blogging platform that's ideal for enterprise companies with large budgets but few internal editorial resources. It has a 4.6/5 G2 rating with just over 80 reviews.

Contently Pros

Contently allows you to manage your entire content creation process in one place. You can create and visualize your editorial strategy with their customizable production calendar tool or organize your blog posts with their tagging tool.

It can also help you effectively collaborate with your team on projects by leveraging their advanced workflow tools. You can even pay for Contently's well-vetted freelancers to write some of this content for you.

Before publishing your content, Contently‘s smart content review tools will ensure your content is aligned with your brand, optimized for search, and legally compliant.

Finally, to refine your content strategy, Contently enables you to compare your content’s performance against industry benchmarks, quantify its ROI, and measure its performance by topic, format, and sources directly in your dashboard.

Contently Cons

The biggest drawback of Contently is that it‘s beyond many small businesses’ and individuals’ budgets. Contently can be expensive and could be a better fit for enterprise companies.

They offer quote-based pricing that varies for each client. Their costs factor in editing, strategy, and help from their content creators, as well as visual assets.

Contently Blog Example

The Royal Bank of Canada, one of North America’s largest banks, uses Contently to streamline content creation across 14 marketing departments. Check out its blog below.

Best blogging platform example: Contently and RBC Royal Bank

Contently Key Takeaways

  • Can manage the entire content creation process.
  • Deep-dive analytics.
  • Pricing is mainly for enterprise companies.

8. Joomla

Best For: Community Building

Best blogging platform: Joomla

Blog Software Cost: Paid, with plans from $8-33 per month

Joomla Ideal Users

Joomla is an open-source CMS with advanced content and user management features built directly into the platform. I think this makes it an excellent choice for creating community-centric blogs.

Joomla Pros

Joomla offers rich built-in functionality and thousands of extensions. For example, Joomla allows you to create custom post types, manage hundreds of users, and publish content in multiple languages right out of the box.

It also offers some great extensions for blogging. EasyBlog by StackIdeas, for example, has a much cleaner drag-and-drop editor than Joomla's built-in editor.

You can also enable star ratings on your blog and automatically publish posts to your social media platforms with this extension. Joomla’s G2 rating is 4/5.

Joomla Cons

Because of its robust built-in functionality, Joomla does have a steeper learning curve than a CMS, so it'll take more time to set up. It also offers a smaller selection of themes and extensions, which can limit your customization options.

Joomla Blog Example

Below is an example of a Joomla blog built with EasyBlog.

Best blogging platform example: Joomla and The Grid

Joomla Key Takeaways

  • Advanced content management features.
  • Steep learning curve due to robust built-in functionality.
  • May need a blogging extension.

9. Hostinger Website Builder

Best For: AI-Powered Website Creation

blogging platforms: Hostinger

Blog Software Cost: Paid, with a single plan costing $2.99 per month

Hostinger Website Builder Ideal Users

Hostinger Website Builder is a drag-and-drop, intuitive builder for multiple purposes, including blogs. It’s excellent for first-time website owners and established bloggers alike. It has a G2 rating of 4.4 with over 500 reviews.

Hostinger Website Builder Pros

With a user-friendly interface, Hostinger Website Builder ensures a smooth and intuitive experience. The platform’s standout feature is the AI builder. It can instantly generate a fully functioning website only by having you answer three questions about the blog you want to create.

You can also choose to build a website with pre-made templates. With 20 blog-related templates available, it’s easy to pick a blog template that suits your brand the best.

Since it’s an all-in-one website-building solution with built-in SEO and ecommerce features, most users won’t need to install additional plugins or integrations.

As a scalable platform, you can easily upgrade your hosting plan to support your blog's growth with the necessary resources.

Hostinger Website Builder Cons

Currently, the builder has no blog search functionality. This feature is under development and will soon be available to users.

Hostinger Website Builder Website Example

Below is a blog example built with Hostinger Website Builder that features a clean background with a simple layout.

Hostinger blog example

Pro tip: Danilo Miranda, Managing Director at Presenteverso, uses widgets to engage readers.

He says, “[With Hostinger’s custom widgets,] I get to make [readers] stop on my site and engage with what they are reading, rather than just reading, getting an answer, and then leaving for the next recommendation. You break out of the shackles of a blog ‘feed’/‘layout’/‘page’, and start creating a destination for your customers.”

Hostinger Website Builder Key Takeaways

  • 20 fully-customizable and responsive blog templates.
  • Upgradable web hosting plans.
  • 24/7 customer support via live chat and email.

10. btw

Best For: Minimalistic, Personal Blogs

btw best blogging platform 2023

Blog Software Cost: Free, with premium options

btw Ideal Users

btw is a minimalistic blogging platform ideal for personal blogs, with a focus on writing. It is also open-source, so it is popular with technologists and product folks.

btw Pros

I love the clean, minimalistic editor that inspires you to write. btw also features a writing assistant that helps you understand the readability of your content and simplify if required. It highlights unnecessary adverbs and hard-to-read/monotonous sentences to help make your writing flow.

You can also see your analytics on a dedicated analytics dashboard to understand who‘s reading your content, how long they’re spending, and which countries your readers are from.

btw Cons

With btw, the focus is on writing. So if you're looking to build a portfolio or an image-heavy blog, btw might not be the best choice for you.

btw Blog Example

Check out an example of a personal blog built with btw below.

btw blog example

btw Key Takeaways

  • Best for creating a minimalistic personal blog.
  • Open-source.
  • Free to use, no ads.

11. Drupal

Best For: Advanced Bloggers

Best blogging platform: Drupal

Blog Software Cost: Free, open-source software

Drupal Ideal Users

Drupal is a highly flexible open-source CMS that's best suited for advanced users, as well as enterprise companies, with complex blogging needs who are looking for a self-hosted solution. It has a G2 rating of 3.8.

Drupal Pros

Drupal has hundreds of out-of-the-box features and modules. If you know how to use them or have the time to learn, then Drupal will give you more power than other open-source platforms.

Specifically, Drupal supports a wide selection of content types, page templates, blocks, and more for creating and managing content. It also has advanced user permissions so you can give site admins, content editors, and other stakeholders personalized access to specific content.

This — along with its multilingual capabilities, Layout Builder, and other modules — will allow you to create and manage large, complex blogs.

Drupal Cons

If you don’t know how to use Drupal‘s out-of-the-box features and modules, and you don’t have the time to learn, they can be confusing and hinder your blogging efforts. In that case, you might be better off with a simpler platform.

Drupal Blog Example

Below is a Drupal blog that features add-ons and modules.

Best blogging platform example: Drupal and SmartSheet

Drupal Key Takeaways

  • Best suited for technical users with complex blogging needs.
  • Powerful content management features.
  • Advanced user permissions.

12. LinkedIn

Best For: Thought Leadership

Best blogging platform: LinkedIn

Blog Software Cost: Free

LinkedIn Ideal Users

LinkedIn lets users directly share blog posts, helping users reach some of the 1 billion people on the platform. This gives businesses with new blogs an audience for thought leadership and to drive site traffic.

In my opinion, every single B2B professional should be on LinkedIn. In fact, I’d go as far to say that many professionals should have a blog on LinkedIn as well as their website.

LinkedIn Pros

LinkedIn is an excellent choice for blogging to build brand awareness and drive site traffic. It's also a valuable tool to develop thought leadership. The built-in audience on LinkedIn can help generate conversations about your content that can boost growth.

It's also an excellent choice to supplement an on-site blog. Creating a LinkedIn blog can help you create insightful content specifically for niche users. This can build industry awareness of your brand and products. It can also help your blog generate more authority.

LinkedIn Cons

Because LinkedIn blogs live on their platform, you won‘t get the SEO benefits of an on-site blog. So I think it’s important to optimize your blogs for search on their platform as well as search engines. Without this investment, it’s possible that only your current connections will see your content.

You also may want to look for another platform if you're blogging for lead generation. Blogs are a great way to collect new contacts for your newsletter and sales team. But, blogging on LinkedIn can mean a longer journey to your lead generation forms, which can decrease conversions.

LinkedIn Blog Example

These blog examples are from the COO of L'Oréal and the Chief Customer and Commercial Officer at Coca-Cola. They show how this platform can build awareness and engagement for brand initiatives.

Best blogging platform example: LinkedIn and L’Oreal

Pro tip: I love LinkedIn; I’m there every single day. If you start writing articles on LinkedIn, invite people to follow you there so they’ll get updates! As an SEO I often get asked about LinkedIn blogs, website blogs, and duplicate content.

I think you should blog on both platforms and have a different blog strategy for each platform. If you don’t want to do that, I’d post content onto your website, then repurpose it for LinkedIn.

LinkedIn Key Takeaways

  • A good pick for new thought leaders.
  • Easy-to-use interface.
  • Offers potential access to a large and immediate audience.

13. Write. as

Best For: Privacy

Best blogging platform: Write.as

Blog Software Cost: Free, with premium options

Write.as Ideal Users

Write.as is a lightweight blogging platform that's ideal for individuals looking to create simple blogs with minimal design. It’s popular with its user base, with a 4.4 rating and almost 30 reviews on G2.

Write.as Pros

Offering a stripped-down editor with nothing but an auto-save feature, Write.as offers the experience of writing in a virtual journal. This makes it one of the best blogging platforms for writers. Write.as is also free to use and doesn't support ads.

Teams can also use it like Google Docs to share updates, proposals, and works-in-progress (for a monthly subscription).

Write.as Cons

Write.as requires you to use Markdown, a syntax that uses special characters to format text. For example, you'd type in asterisks to create bullet points, hashtags to create headers, and [Link] to add a link.

The syntax isn’t difficult to learn, but it might take some practice. If you‘d prefer to simply click a button to create bullet lists or add hyperlinks, then I’d say you’d be better off with another blogging platform.

Write.as Blog Example

Check out an example of a writing blog below.

Best blogging platform example: Write.as and Imaginary Gardens

Write.as Key Takeaways

  • Best for individuals who want a minimalist interface and design.
  • Requires you to learn and use Markdown syntax.
  • Free version is ad-free.

14. Blogger

Best For: Lifestyle Bloggers

Best blogging platform: Blogger

Blog Software Cost: Free

Blogger Ideal Users

My first ever blog was on Blogger, and back then, I had zero experience in SEO, blogging, and to be honest, using any kind of digital software. If I could create a blog on Blogger, you can do it, too!

Blogger is a free platform designed for newbie bloggers. It’s a great platform if you’re starting a blog. That said, Blogger lacks many content management features, but it is more feature-rich than most free blogging platforms. For that reason, Blogger is perfect for individuals looking to create blogs as a hobby.

Blogger Pros

In my opinion, the biggest advantage of Blogger is how easy it is to create and customize a relatively basic blog.

To get started, you just need to create an account with Google, choose a template, and get publishing.

You can purchase a custom domain, optimize your SEO settings, connect your blog to Google Analytics, optimize your posts with Adsense, and even edit the HTML and CSS of your site — but you won't be able to do much beyond that.

Blogger Cons

To get a better sense of the platform's limitations, you can compare Blogger versus WordPress or another CMS.

With Blogger, you can‘t install plugins to extend the functionality of your site. You can’t create different content types, like portfolio pages. And you can't change the default display of your content from reverse-chronological order to, say, your most popular posts.

In short, if you need the content management features and customization options of a CMS, then look into alternatives to Blogger.

Blogger Blog Example

Take a look at this personal blog below for an example.

Best blogging platform example: Blogger and Adam’s Apples

Key Takeaways

  • Best for lifestyle bloggers.
  • More feature-rich than other free blogging platforms.
  • Can't create custom post types or change the display of posts.

15. Medium

Best For: Writers

Best blogging platform for writers: Medium

Blog Software Cost: Free, with premium options

Medium Ideal Users

Medium is often called the best blogging platform for writers. It gives businesses a chance to build a blog and connect with a wide range of industry-specific users.

Storytelling is popular on Medium, and many businesses use this to their advantage to build a blog audience.

Medium Pros

This blogging platform is easy to use for publishing content.

Another pro is Medium's readership. The site also features a reader recommendation engine that can generate an audience for new blogs.

Since on-site blogs can often take six months or more to generate traffic, a site like Medium can be an attractive alternative.

Medium also has community publications. Each user on the platform can create up to seven publications. Users can also submit blogs to Medium publications to build a larger audience. For example, the Towards Data Science publication has over 645,000 followers.

If you're just starting out, Medium publications can help draw attention and followers to your new blog. This blogging platform can also complement a website blog, and some businesses republish their on-site blog content here without worrying about penalties.

Medium Cons

Like LinkedIn, a Medium blog won’t help you get the SEO benefits of an on-site blog. It also has a large community that can favor trends or long-time members over newcomers. While you can use Medium to generate traffic for an on-site blog, it may present a duplicate content risk if you don't properly set up your website.

Medium Blog Example

Both businesses and government agencies use Medium to promote their brand content.

Best blog platform example: Medium and GG Shops

Pro tip: Medium is a bit like LinkedIn in that businesses sometimes publish on their own blog and Medium. In this case, you need to be mindful of duplicate content. I would aim to get the SEO-heavy pieces onto your website first, then repurpose them for Medium or potentially have a Medium strategy.

Medium Key Takeaways

  • Ideal for writers and others who want to connect with an existing audience.
  • Clean and simple interface.
  • Less likely to offer the SEO and lead generation benefits of an on-site blog.

16. Tumblr

Best For: Multimedia

Best blog platform: Tumblr

Blog Software Cost: Free

Ideal Users

Tumblr appeals to personal bloggers and brands alike. While bloggers might be able to use this as their only platform, brands tend to use it as one platform among many to show their personality.

Tumblr Pros

Tumblr combines the power of blogging and social networking in one highly-visual publishing platform.

Tumblr offers everything you need to create a professional-looking site. You can select from hundreds of free and premium themes and add multiple pages, sidebars, social sharing buttons, comment sections, and more.

You can also buy a custom domain name from a domain name registrar rather than use the free subdomain: yourusername.tumblr.com. If you have HTML coding skills, you can further customize your site.

When you’re satisfied with your site's design, you can start creating and publishing multimedia post types. Featuring photos, GIFs, links, chat dialogue, audio files, and video in your content makes it more engaging, memorable, and shareable.

Since other users can easily like, reply, and reblog your posts on their Tumblr as well as their other social accounts, right from their dashboard, this is an excellent platform for engaging and fostering an online community.

Tumblr Cons

There are restrictions on the site that can frustrate users. For example, you can only schedule (or “queue”) 50 posts in a day, which might limit your ability to plan and execute a long-term content strategy.

You can also only upload videos under 500MB and only track 20 tags at a time.

Furthermore, your site can be suspended at any time if you’re found in violation of Tumblr’s community guidelines.

Tumblr Blog Example

Vogue has a highly visual and multimedia-rich site on Tumblr. Check it out below.

: Best blog platform example: Tumblr and Vogue

Key Takeaways

  • Ideal for publishing multimedia posts.
  • Restrictions on what you post, when, and how often.
  • Ideal for individuals and brands to engage with followers.

What is the best blogging platform for you?

Building a blog takes time and dedication. It's a long-term investment, and that includes the platform you use to create it.

This means that no matter how great a blog platform is, it needs to be right for you. It's challenging to move a blog to a new site after it gets going, so the better you prepare before you start blogging, the more likely you are to have lasting results.

So, before I cover the most popular choices, let's talk about what you need in a platform for your blog.

If you're just starting out, you‘ll want a platform that’s easy to set up and use. If you don‘t have coding experience, it’s important to find a platform for your blog that doesn‘t need you to code. Developing a blog isn’t simple, and you'll have more than enough to do without adding new skills to your to-do list.

Next, you‘ll want to do some big-picture thinking about the type of blog you want to make. This means drawing inspiration from the blogs you admire. It’s a good idea to create a list of layouts and features you like, and take note of blog tools you may need as your blog grows.

Below are a few questions you'll want to ask yourself to prepare:

  • Do you plan to monetize your blog with a newsletter now or in the future?
  • Is a multimedia experience with lots of images and videos your goal?
  • Are you starting a blog to build SEO for your small business site?
  • Or are you hoping it can build your reputation as a thought leader?
  • What skills do you need to learn to build your blog?
  • How many of those skills can a blogging platform help with?

Once you have a clear plan for your blog, you're ready to choose the best blogging platform for you.

How to Choose a Blogging Platform

For many, choosing a blog platform starts with cost. Some of the best blog software is free. So, check what plans each provider offers and how many tiers there are. Then, look into their primary and unique features.

I suggest paying special attention to the value that out-of-the-box features offer in comparison to add-ons.

Blog software, free, examples: HubSpot CMS

Start blogging with HubSpot's Content Management System.

But what you're willing and able to pay is just the first of many important decisions. I’ll share some other features you might need for your blog. This can help you compare different blogging platforms.

Themes and Templates

Themes and templates allow you to customize a blog quickly and easily. When looking at different blogging platforms, check out their selection of themes and templates.

screenshot from WordPress’ theme library showing some of the best options for bloggers.https://wordpress.com/themes/filter/blog

Ask yourself:

  • Do they have a lot of templates for blogging specifically?
  • Do they have a variety of free and premium templates and themes?
  • Can you edit the themes and templates to create a truly customized look for your site?
  • Do you want to create your blog from scratch instead of a pre-designed theme?

These are just a few questions that can help you choose a platform with the design and customization options you need.

There‘s also a strong chance that you’ll fall in love with a blog theme and want to start building your blog right away. But if you‘re blogging for your business, it’s about more than aesthetics.

Content Editor

The content editor is the core of every blogging platform. As a blogger, you might be working with this editor every day, so make sure you pick a platform with an editor you like.

Think about ease of use. You want to be able to set up a blog and start adding content to it quickly. And you should be able to get a sense of the functionality and flexibility of the tool.

To test this, I recommend creating a complex blog draft. Be sure to add internal links, videos, and different images. Anything you think you might want to include in your final blog should be ready to test on each platform.

As you start comparing platforms, you'll start to get stuck on specific details. It can help to break your list of desired features into must-haves and nice-to-haves.

For example, maybe your editor must have drag-and-drop functionality and an auto-save feature. But it'd be nice to have the option to preview how your post looks on different devices.

Finding the Best Blogging Platform for SEO

As a passionate SEO, I would say this — but it’s not biased — SEO is another really important factor in your blogging journey. You want your blogging platform‘s SEO capabilities to align with your goals and needs.

For example, if you need to boost your visibility in SERPs, but you’re not very SEO-savvy, you’ll need a platform with built-in SEO tools.

Optimizing your content for search is essential to driving traffic to your blog.

According to a Backlinko study, sites listed on the first SERP in Google get 27% of all clicks for a keyword or phrase.

It's well-established that blogging can improve SEO if it‘s a useful resource for your customers. But SEO takes time to learn if you’re just beginning your content marketing journey.

On-page SEO, off-page SEO, and technical SEO are all important strategies that take time and effort to learn.

SEO Features and Tools

So, to get on that first page, you ideally want a platform with built-in tools to help you optimize your content.

Many blogging platforms offer plugins or add-ons to help with SEO. But, the features that will be most useful to you will depend on your current know-how.

For example, some platforms can help you build a site map or manage your blog URLs.

Many SEO techniques are repetitive processes full of details. So, it's also ideal to have a platform for your blog that can remind you to optimize for search as you build each blog.

For example, HubSpot SEO software offers on-page tips like reminding you to add alt text to blog images.

Best blogging platform for SEO example: HubSpot CMS

If a platform doesn‘t have this type of advanced functionality, then check if you can install a third-party SEO tool. Otherwise, you’ll have to get up to speed on SEO best practices and make sure to add them to your blog.

Extensions and Integrations

In my experience, no blogging platform can offer every single feature every single blogger wants out of the box. Besides, your blogging needs and goals will likely change over time as your audience grows or strategy shifts.

That‘s why it’s important to choose a blogging platform that offers extensions or integrations with third-party tools. Platforms with an ecosystem of apps will be able to scale with you over time. This helps make sure that you don't have to migrate to a more flexible alternative in the future.

Get Started Blogging

Once you figure out your blogging goals and needs, you can choose the right blogging platform. With a little focus, you can find a tool with the functionality and flexibility you're looking for.

I loved hearing pro tips from brilliant businesses and bloggers using some of the best blogging platforms. It shows that if you pick a platform and stick with it, you can create a great and meaningful blog.

Whichever platform you decide on should combine ease of use and power to propel your business. So get choosing and start blogging to reap the SEO and traffic benefits.

Editor's note: This post was originally published in April 2019 and has been updated for comprehensiveness.

The Ultimate Guide to Event Marketing for Business in 2025

Featured Imgs 23

At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing.

After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s just how valuable those events were.

While we can see people’s faces through video calls and hear their voices over the phone, there’s something about being in the same room IRL (or in real life, if you will) that just hits differently. And that’s why event marketing is so powerful.

Download Now: Event Planning Checklist [Free Download]

Today, 80.4% of businesses hold in-person events as their most impactful marketing channel. In fact, Forrester found that 48% of teams say events are more important today than before the pandemic.

Conferences, galas, tradeshows, happy hours — they’re all different, but they all help businesses better understand and connect with their audience and customers.

According to our 2024 State of Marketing Report, 16% of marketers plan to try experiential marketing this year, while many others are increasing their event budgets or trying to get more out of their event marketing strategies.

If you’re one of them, this guide is for you.

(But for the purposes of this guide, we’ll focus on being a host.)

Events of all kinds can be considered “event marketing.”

You can organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, set up an exhibit at a major trade show — or even host one online as a virtual event.

Take HubSpot’s INBOUND, for example.

hubspot's inbound is a great example of event marketing done well

Image Source

INBOUND is a multi-day event that just celebrated its 12th year.

2024 was sold out, bringing together thousands of people around the globe with their interest in digital marketing and HubSpot.

It included live-streamed spotlights and keynotes on YouTube as well as in-person sessions, entertainment, and interactive experiences.

But the size or platform for your event doesn’t have to be big.

Brand Strategist Bridget Poetker explains, “Smaller, more intimate events are all the rage right now. These can even be more powerful (read: ROI positive) than large-scale conferences. You get more face time with a hyper-targeted list of attendees.”

So long as you bring value to attendees — customers, potential customers, and even employees — event marketing can be extremely valuable for your business.

Benefits of Event Marketing

According to Bizzabo, 76.6% of organizers consider in-person conferences critical to their organization’s overall success, and there are many reasons why.

Event marketing has a long list of tangible and intangible benefits, many coming back to increased brand awareness and customer connection.

Generating Brand Awareness and Recognition

Hosting or participating in events is a powerful way to introduce your brand to new people. In fact, 64% of event marketers reported that the primary reason for hosting events is brand awareness for their company or products.

When you think about it, this makes a lot of sense.

Online, there’s so much noise. You're basically competing with anyone with a web presence to rank in search engines or get eyes on social media.

But at in-person events, there are only so many people in the room. That means there are fewer brands to compete with for your audience's attention. Plus, people want to learn more about brands in these environments.

According to Freeman, 87% of event attendees say discovering new products and solutions is the most important element of a valuable in-person experience.

Furthermore, 80% of say in-person events are the most trusted way to discover new products and services.

So, use this to your advantage.

Read: How Experiential Marketing Works: 7 Enlightening Tips

Brainstorm exciting ways to showcase your expertise or enable attendees to touch, feel, and fully engage with your product or service.

For example, one of my former employers was a marketing and web design agency and at live events, we would host live website critiques with attendees.

These critiques allowed us to share some of the strategic knowledge someone would get if they worked with us and also give them the opportunity to meet some of the people they’d work with.

If you’re a chef or caterer, you can give our samples or do a live cooking demonstration like my friend Chef Devan Rajkumar did at Food & Drink Fest 2024 in Toronto.

If you’re a clothing designer, you can display some of your outfits or host a mini fashion show.

Event marketing allows you to bring all of the value and culture your brand promises to life. And the more creative your exhibit, the more people are to talk and spread word of your brand even further.

Building Deeper, Trusting Relationships

The internet has created a global digital marketplace, meaning many businesses never meet their customers or clients in person.

I mean, think about it. Unless you’re in the service industry or run a brick-and-mortar store, it’s not uncommon for all your interactions with customers to happen online or even asynchronously.

That’s where event marketing can be a game changer.

In-person events allow you to have personal, one-on-one interactions with customers and potential customers.

You can shake each other’s hands, hear each other’s voices, and even share a laugh. You can see a customer’s body language and expressions and better understand their concerns and goals to better serve them.

In return, they can better understand you, too.

Overall, there is less room for ambiguity, unknowns, or getting “catfished” by a business in person. Rather, you can form a real-life, trustworthy connection.

Don’t believe me? Freeman found that 77% of consumers say their trust increased after interacting with a brand at a live event.

Fostering Memorable Engagement

Kenny Nguyen, CEO of the creative agency ThreeSixtyEight shared with us, “The key to any great event strategy is very simple — identify the memory you want attendees to walk away with and work backward." And he’s not wrong.

According to Freeman, 64% of consumers retain positive impressions of brands they interact with at live events. And these positive memories automatically make consumers more inclined to want to recommend and even work with you in the future.

As Nguyen continued, “Human experiences will be how companies choose to differentiate themselves, especially those that can’t do so through technologies.”

In-person events are built to foster them.

Generating Leads and Sales

Ultimately, the goal of all this improved awareness and engagement is to nurture leads and generate sales.

While there’s no guarantee of deals closing on the floor at your event — and frankly, that shouldn’t be your focus — the unique relationships and interactions established at your events are often much warmer and ready to act than those who just discovered you online.

Types of Event Marketing

The umbrella of event marketing is wide and includes many different options with different benefits. Let’s discuss some of the biggest.

Conferences

When you think of event marketing, your mind likely immediately goes to conferences.

Conferences are large events typically organized and hosted by one major company and sponsored by many other brands and businesses. They can be valuable for both B2B and B2C organizations.

These events typically offer the most dynamic agendas, filled with speakers, workshops, and exhibit halls. Plus, Bizzabo found that 77.7% of attendees agree that in-person B2B conferences offer the best networking opportunities.

One example of a conference done well is Adobe Max.

adobe's Adobe.Max is a great example of event marketing done well

Image Source

Touted as “The Creativity Conference,” Adobe MAX promises to ignite attendees' imaginations, help them explore the latest creative tools and trends, and connect and collaborate with like-minded individuals.

For a brand with such a large share of both the B2B and B2C creative markets, this conference is an extremely memorable and on-brand way for Adobe to connect with its audience.

Trade Shows and Expositions

Trade shows or expositions (expos) are large events organized around a specific industry or type of product, such as sales technology or medical devices.

Whereas conferences are typically open to the general public, trade show attendees tend to be pre-qualified buyers, company representatives, and salespeople from their specific industry.

Because of that, trade shows and expos tend to give companies the best chance to show off their products and services and bring in the highest number of qualified leads.

One tradeshow you may be familiar with is the Consumer Electronics Show or CES.

CES is held annually in Las Vegas, Nevada, and features the latest technology in the IT, communications, and multimedia industries.

However, trade shows are also frequently much smaller and niche, like the New Jersey Bridal & Wedding Expo.

Educational Events (i.e. Seminar, Webinars, Lectures)

Seminars (often called webinars when hosted online) are valuable, education-centric events attended by a small number of people.

They typically involve discussions, lectures, and group activities and can also serve as intimate networking opportunities.

Roundtables are similar to seminars but usually involve individuals from different levels and departments within their companies.

Meanwhile, masterminds tend to involve individuals in similar roles (but different industries) and focus more on brainstorming ideas and sharing feedback.

All variations typically last no more than one day, with most lasting only a few hours. Educational events are also commonly held online to make them easier for people to attend during the workday.

HubSpot is no stranger to webinars, hosting them in our community and as gated offers.

example of webinar hosted by hubspot

The same can be said for the Marketing AI Institute.

example of a webinar landing page hosted by marketing ai institute

During these webinars, we often party with industry experts from other companies to share their knowledge with our audience and to also promote the event.

Want to learn more about running a successful webinar for event marketing? Check out “The Ultimate Guide to Creating Compelling Webinars.”

Workshops

Workshops are similar to seminars and roundtables in that they’re focused on sharing knowledge and educating attendees. But unlike seminars and roundtables, they’re typically open to the public.

Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the host.

This is a “thought leadership” play, intended to make a company appear more credible in their field.

Popular Indian-American poet Rupi Kaur recently held a poetry writing workshop at The New York Public Library, for example.

example of a workshop hosted by NYPL with poet rupi kaur

The event was free and focused on Kaur sharing her writing expertise and spending time with some of her fans. Not to mention, it sold out in less than 10 minutes — while I was in the middle of checkout. Ugh.

The writing workshop is also a good example of a branded celebration.

Parties and Celebrations

Parties or celebrations are small, personal marketing events that can be held for a variety of reasons, including:

  • The launch of a new business or product
  • An exciting company announcement
  • Another success or milestone

Kaur’s workshop was limited to a small group of attendees and was held in celebration of the 10th anniversary of her first book, Milk and Honey.

While these types of events shouldn’t be centered on promoting a product or brand, a simple speech or presentation can help align the event with a company and remind attendees why they’re there.

But heck, even if they don’t have something new going on, some companies organize a yearly party simply to bring together and entertain customers or clients.

Gatherings like this can do wonders for showing appreciation for your customers and building brand loyalty.

Brand and Product Pop-Ups

Pop-ups are temporary retail spaces or experiences where companies can showcase and sell their products in a controlled environment.

Initially, they were mostly held by e-commerce brands that don’t have a full-time brick-and-mortar storefront, but today, they are increasingly common with businesses of all kinds. But why exactly?

Businesses love that pop-ups can bring their brand and products to life in memorable, immersive settings that customers want to share on social media. And customers love the unique experiences.

Typically, pop-ups are limited-time engagements (ranging from a few hours to a few weeks) that feature detailed, branded environments, interactive displays or activities, and even freebies.

This makes them feel exclusive and, in turn, even more appealing.

Setups like these are popular with beauty brands like Dior.

But can also be arranged for tech products like the game Fortnite:

Or to promote content like this one I attended for the Netflix series “Stranger Things”:

See more examples and learn how to plan a memorable pop-up.

Networking Events

graphic illustrating statistic of how popular networking at conferences is

Networking events are any occasions people attend hoping to make professional connections — and, honestly, they are arguably the most valuable events a business can offer.

In addition, they are also one of the least demanding events a business can host.

Now, don’t get me wrong. That doesn’t mean you can phone it in, but networking events certainly require less detailed planning than pop-ups, parties, conferences, or educational workshops.

As a host of a networking event, it’s your responsibility to create a comfortable space — 64.6% of event attendees say this can make or break an event — perhaps provide some refreshments and, of course, get people in the door.

Otherwise, a networking event can be as structured or casual as you like.

Several years ago, I attended a speed networking event during INBOUND, for example.

The hosts provided the space (a private room at Harpoon Brewery), a drink ticket, and a few snacks, then led a structured rotation of introductions/meetings.

In this setup, every attendee was guaranteed an audience with everyone else in the room, but only for a pre-determined amount of time. This was great for someone like me who had trouble breaking the ice when networking.

Some other popular networking formats include:

  • Happy Hours
  • Career Fairs
  • Business Brunches or Lunches
  • Industry Meet-ups

Poetker continued, “I‘m a big fan of the more casual happy hours and ‘dinner on our dime’ marketing events. They get people out of their work mindset and help them connect on a deeper level."

"Marketing is human to human; it’s about empathy. Those experiences you create together are invaluable to long-term relationship building.”

Charity Galas and Fundraisers

Galas and fundraisers, in some ways, are similar to parties and celebrations.

Attendees enjoy entertainment, but rather than celebrating a brand accomplishment, these events are centered around the goal of raising money and awareness for charitable causes.

For example, Travelers Insurance annually holds a golf tournament in Hartford, Connecticut.

It’s a multi-day event that welcomes celebrities, athletes, and thousands of patrons for some fun on the golf course, but it also raises millions for hundreds of nonprofits.

screenshot of the travelers championship website homepage

Image Source

Similarly, since 1995, the Academy for Motion Picture Arts & Sciences (the organization behind The Oscars) has hosted a viewing party supporting the Elton John AIDS Foundation.

screenshot of elton john's charity AIDS gala

Image Source

According to YouGov, more than two in five consumers (45%) are more likely to buy from a brand that supports charitable causes.

Meanwhile, a whopping 82% prefer when a brand’s values align with their own, according to a Harris Poll commissioned by Google Cloud.

Knowing this, fundraisers and galas are another great opportunity to connect with your buyers and supporters.

But remember: Make sure your support is genuine. Consumers can sense performative activism from a mile away.

How to Develop Your Event Marketing Strategies

Now that you know your options for event marketing, here are some steps to lay the foundation for your event marketing strategies and plans.

Note: From planning to follow-up, our comprehensive event planning checklist covers everything you need to know to plan, promote, and seamlessly execute any marketing event. Get your free checklist here.

1. Define your event goals.

Before starting any strategy, you need to know what you’re trying to achieve. So, first and foremost, ask yourself, “What are my goals with event marketing?”

Perhaps you’re trying to generate more qualified leads like one of my former employers, or you want to build brand awareness. Whatever your mission, sit down with your stakeholders and frame them in the SMART methodology.

SMART stands for specific, measurable, attainable, relevant, and timely — and the format helps keep your goals clear and actionable. It also gives you something specific to gauge whether your event succeeded.

An example of a SMART event marketing goal could be “Grow our prospective leads list for our new product by 100 names by the end of the event.”

This goal is specific (prospective leads for only the new product), measurable (100 names), attainable and relevant (assuming the event is relevant and there are more than enough attendees to get 100 names), and timely (by the end of the event).

Note: Don’t limit your event to one single goal. You should also set intangible goals like “strengthen relationships” and “engage prospective customers,” but in terms of creative and fiscal decisions, use your SMART goals to guide you and measure on the backend.

2. Set your budget.

Next, take some time to define your event marketing budget.

This is crucial as it can frequently be a deciding factor in your options for the venue, food, speakers, entertainment, swag, and other important pieces of your event. But how much should you plan to spend?

That will depend very much on your goals and event type, but Bauer Entertainment Marketing suggests allocating 15% to 20% of your total potential gross revenue if your event sells out.

It explains, “If an event has 2,500 tickets to sell at an average price of $40 per ticket, hosts stand to collect a total of $100k if all tickets are sold. After applying the 15%-20% principle, the resulting budget is between $15k and $20k.”

3. Identify your target audience.

Who do you want to attend your event? What kinds of people do you want to engage with and introduce your brand to? Establishing your audience will help you target and invest in the proper marketing channels and plan your speakers, activities, etc.

If your business has buyer personas, this should be a fairly quick step in the event marketing strategy process. But if it doesn’t, learn more about creating detailed buyer personas and download our free template here.

4. Pick your event type and theme.

To market your event, you obviously need to know what you’re marketing — Is it a conference? A gala? Will there be breakout sessions? Happy hours?

Before moving further with your event marketing, establish the key information your audience needs before buying a ticket. This includes:

  • Event Name
  • Venue
  • Date and Time
  • Purpose/Value Proposition (a.k.a. What will people get by attending?)
  • Who Should Attend
  • Schedule/Itinerary (i.e. Happy Hours, Workshops, Seminars, Keynotes)
  • Ticket Price

You don’t have to have all the little specifics figured out before you start promoting your event (i.e. exact keynote speakers), but you should at least have an idea of what you’ll offer attendees, who the event is catered for, and the location and date.

For example, while we didn’t know the specifics of INBOUND 2025 at the close of INBOUND 2024, we did know the date and location (in San Francisco, CA for the first time) and a general idea of what attendees would experience.

This was enough to early bird registration:

screenshot showing INBOUND 2025 early bird registration page

Finalizing foundational details like these will also help determine parameters for the rest of your marketing, such as your promotion timeline.

Pro tip: Branding your event is an important part of developing your theme. Read “What Is Event Branding? + 5 Examples to Inspire You” to help you get it right.

5. Determine your promotion timeline.

When it comes to in-person events, people often need time to plan, especially if they’re professional events. They may need to clear their schedule, arrange travel accommodations, or even convince their boss to pay for their ticket.

Considering this, it’s best to give your business an extended runway to promote any event.

In my experience, you should give yourself at least one month to market any event, but if it’s a multi-day, high-investment event like INBOUND, this timeline should ideally extend to at least three months.

If I didn’t emphasize it enough, “at least” are the keywords here. It’s really never too early to start promoting a multi-day event or one with a higher price tag.

Marketing dangerously with a shorter timeline can set you up for failure or objections like “I already had plans.”

From here, start outlining your promotion and when you’ll release what. Keep in mind holidays or special occasions when you may want to offer a sale or even an opportunity to win tickets.

It’s also wise to organize a multi-touch marketing campaign for your events. Use a variety of mediums and outlets (e.g., email, social media, direct mail, phone calls, print ads, and paid ads). But more on that in the next section.

A consistent, well-thought-out promotion timeline will help pique and maintain your audience’s curiosity, ultimately nurturing them toward a purchase.

Pro tip: Poetker suggests breaking your timeline into three big buckets: pre-event, during, and post-event activities.

She explains, “This is your mission control for everything from designing swag and staffing a booth to ABM dinners and drip campaigns.

The real benefit here is you can easily see your bandwidth and resources right next to clearly defined next steps.”

Need specifics? Our free event planning checklist has you covered.

6. Outline your plan for marketing and promotion.

How are you going to get people to attend your event?

Social media and an event website are important channels in today's digital market. However, if your event is local, you may also want to consider print advertisements or media coverage.

(Note: Need help designing your event website? Check out the article “The 22 Best Conference Website Designs You'll Want to Copy.” The tips are easily adaptable to other event types.)

You can also capitalize on event listing websites like Eventful, Hey Event, and 10times to reach more people. Let’s quickly dive into a few other popular forms of event marketing promotion.

Event Marketing with Email

39% of marketers found that email marketing tools were the greatest contributor to event success.

Email information is easy to collect at registration, and checking email is part of most people’s daily routine, so, in theory, there’s a higher chance of getting your messages noticed.

Like this email I received promoting a webinar from the Marketing AI Institute, for instance.

example of email event marketing from ai marketing institute

Pro tip: Often, companies will create separate email addresses and newsletters for their events to keep communication and promotion separate from their other marketing efforts.

This helps ensure you’re not spamming uninterested parties and also keeps the deliverability of your event emails unaffected by other variables.

Read: Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)

Content Marketing and Blogging

Whether it was promoting workshops at a marketing agency or musical productions at a regional theatre, content marketing and blogging has always been a staple of my event marketing strategies.

These long-form types of content allow you to go into greater detail about the specifics of your event, whether it be a particular speaker, session, or experience taking place.

It also creates an additional page to be shared on social media and indexed in search engines.

INBOUND has an entire blog dedicated to the annual event.

example of a blog written by INBOUND to market the event

It shares tips on getting the most out of your attendance, announcements of what to expect, and even session recaps, and profiles of past and future speakers.

Promoting your event doesn’t stop at email or content. Check out these resources for even more tips on how event marketing:

7. Plan for content creation during the event.

Marketing your event shouldn’t stop when your event begins.

Dedicate some resources to promoting your event as it’s happening. Attendees may learn something new about what’s offered, and those who didn’t register will be curious about what they’re missing.

Over the years, I’ve been in charge of real-time content during dozens of events. This primarily involved managing a small team that:

Here’s a peek at one of my teams from back in 2016:

instagram image from ramona sukhraj's event marketing days

It also meant creating a hashtag dedicated to the event and finding ways to boost engagement through contests and games (as seen below) — and none of this is uncommon.

screenshot showing results of event hashtag on instagram

According to Sweap’s 2023 State of Event Marketing Report, 78% of marketers said social media had the most positive impact on events. So, plan accordingly.

What kind of content should you post?

  • Photos of attendees engaging
  • Powerful clips from sessions and keynotes
  • Quote graphics
  • Attendee-generated content
  • Helpful tips
  • Updates and reminders on different events

Pro tip: Dive into your buyer personas to see what platforms your audience is using most frequently. However, remember that not all platforms are suited to real-time publishing.

I recommend focusing on X and Instagram for live posting and looking into live-streaming on Facebook, YouTube, or LinkedIn, depending on your audience’s preferences.

8. Outline your technology needs.

Selecting the right event technology for your specific needs is essential for the success of your event. The right tech simplifies event marketing and event management for a seamless attendee experience.

Aim for a comprehensive event platform capable of handling everything from registration, check-in, and badging to attendee management while also supporting your event marketing goals.

Additionally, if you use HubSpot, choosing software that integrates smoothly with your HubSpot CRM is critical for the timely execution of your marketing campaigns.

For tips on how to pick the best event management software, visit the detailed Event Management Software Guide by Accelevents, our certified HubSpot app partner. They also have a great post on integrating event registrations with HubSpot.

9. Determine how you will measure success.

During a bustling event, it’s easy to look around and feel good about your attendance and engagement. But is that gut check really the best way to evaluate whether your event was a success? Probably not.

As Mike Piddock, Founder of event hosting platform Glisser, shared:

“Events need to be assessed with hard metrics, rather than just ‘gut-feel’ opinions and feedback forms to rate the coffee. Measure attendee engagement, rather than simply counting who registered and who showed up, as this is a great proxy for the effectiveness of the event.”

Like every other marketing investment, it’s wise to set key performance indicators (KPIs) against which to measure and evaluate your event's performance. Here are a few common KPIs for event marketing.

Registrations and Check-ins

Not everyone who registers for your event will attend. So, make sure to compare your registrations to your actual attendance and consider reaching out to a few who registered but didn’t check in.

Take a look at your registration data to see when the most and fewest tickets were purchased, what kinds of tickets were purchased, and if you offered a variety of ticket packages or options.

Revenue and Cost-to-Revenue Ratio

If your event requires a paid ticket, gross revenue is an important measure of success.

How much money did your event bring in? How does that amount compare to what you spent on the event?

This comparison will help you better understand the value of your event and the resources offered. Events are expensive, but they’re not worth going into debt for.

Social Media Mentions/Engagement

How often was your event discussed on social media? What was the general consensus around the event? Did your attendees share content that engaged non-attendees?

In today’s digital world, social media is a great measure of event success and reach. Take a look at your event mentions on Facebook, X, Instagram, and more.

I’m a big fan of using event hashtags (both professionally and personally) to keep attendee content easy to find, share, and, in this case, measure.

Pro tip: If you’re a HubSpot user, you can set up streams in your social inbox to monitor your specific event hashtag or handle mentions. This makes engaging and resharing content much easier.

Lead Acquisition and Customer Conversion

Acquiring leads and converting customers are key benefits of event marketing, so it’d make sense to measure these KPIs for your event.

Note how many qualified leads you gain from your event and then track how many of those leads are converted into paying customers.

This can help reveal the direct ROI of your event and see which tactics worked for lead collection and conversion.

Attendee Satisfaction

Maybe you hit your sales goals, but did your attendees actually enjoy your event? What did they participate in and enjoy the most?

“Satisfaction” may seem like an obscure metric, but understanding the opinions and perspectives of your event attendees can help you better understand where your event was a success — and where you could improve.

Consider building a survey to ask your attendees about their experience, takeaways, and to calculate a Net Promoter Score (NPS) for your event.

Speaking of attendee satisfaction …

10. Establish your plan for collecting feedback.

graphic showing statistic on event attendee follow-up

As mentioned earlier, you could hit all your registration and attendance goals, but if people didn’t actually have a good experience at your event, they are unlikely to recommend it, buy from you, or return in the future.

So, good or bad, make sure you have a plan in place for collecting feedback from attendees.

Of course, we hope people will remember their event experiences for years to come, but that’s unlikely, so it’s best to request feedback immediately after or within the week following your event.

One popular option is emailing a link to a survey to everyone who attended the day after the event. You can include questions like:

  • What was your favorite experience or moment of the event?
  • What could we improve on?
  • Did the event meet your expectations?
  • Would you want to attend this event again in the future?

Dig deeper into these and 21 other questions you should ask in your post-event survey.

Pro tip: To add a little extra incentive to fill out your survey, try offering a small discount code to attend a future event as a thank you. After completing the survey, you can deliver the code on your thank you page or in a follow-up email.

Scale your event marketing IRL.

Organizing and implementing an event can feel like a daunting task, but crafting your event marketing strategy with the steps we outlined will help you put your best foot forward for success.

Whether your event entertains new clients, builds your contact list, or raises money for your favorite charity, event marketing can help you meet, engage, and truly connect with your audience unlike ever before.

Editor's note: This post was originally published in April 2015 and has been updated for comprehensiveness.

Phases of Website Redesign: The Ultimate Guide for Marketers

Featured Imgs 23

The first website redesign project I led was a six-month-long baptism by fire. I learned everything on the fly, which is a great way to grow and get hands-on experience — and also a highly effective way to breed stress and anxiety.

To save you some of the latter without sacrificing any of the former, I’ve written a guide with tips on building a successful redesign strategy, whether you’re working with an agency, doing an in-house redesign, or proposing a redesign to company stakeholders.

Free Workbook: How to Plan a Successful Website Redesign

I’ve spearheaded multiple website redesign projects, and I can tell you firsthand: The more clearly you define your vision at the very beginning, the smoother the entire process will be — and you’ll see better results, to boot.

Many organizations decide to redesign their website in order to drive more traffic as their business grows. Others invest in a website redesign as part of a larger rebranding initiative.

In one redesign project I led, an in-house product team worked for six months to make significant structural updates to an existing CMS to accommodate my team’s complex needs.

In another project, we decided to scrap the existing CMS and rebuild and redesign it from the ground up.

For that project, we took extra time to consider the foundation and structure of the redesigned site so that it would be usable for many years. We built it to be structurally sound and exceptionally flexible, making it easier (and cheaper) to handle future refreshes.

Regardless of why your company is interested in a website redesign plan, it's likely to be a massive project.

It’s also an endeavor that’s vital to get right, considering the critical role your website plays in your marketing and brand image. If consumers can’t quickly and easily find the info they’re looking for on your site, you’ve already lost them.

How Often Should You Redesign Your Website?

It may be tempting to give in to changing design trends and advancing technology. But your website may last longer than you think.

I asked Simon Strande, the CEO and CTO of Webnorth, a Denmark-based web development company, what the average website lifespan was. Strande has been building websites for nearly 15 years, and he says that in general, “the lifespan is actually increasing.”

Although he says that the standard lifespan is two to four years, “looking at our clients, it can be quite a bit longer, depending on the initial development of the platform and how flexible it is.” If the site has built-in flexibility and room to scale, you probably won’t need a completely new website every two or so years.

There are two big caveats to that: maintenance and technology.

Strande says that “if the system has been very poorly maintained, then the lifespan won’t be as long. And sometimes the client doesn’t even know it’s poorly maintained — the system just gets slower and slower.”

“If the system has been very poorly maintained, then the lifespan won’t be as long. And sometimes the client doesn’t even know it’s poorly maintained — the system just gets slower and slower.”—Simon Strande, CEO and CTO, Webnorth

And sometimes, technology shifts so significantly that you need a full redesign just to keep up. Strande says that he started working in web development before responsive websites — mobile-friendly websites that adapt to the user’s device — were necessary.

“That was a big period in development,” he says. “Often we could accommodate existing designs to be responsive, but many times the website was just never designed in the beginning to be responsive.”

If your website works for both you and your users and has been appropriately maintained, but the branding or design feel dated, you may want to consider a website refresh instead.

How to Determine if You Need a Website Refresh

A website refresh updates non-structural elements like graphics, fonts, and brand colors — which may be enough to stave off a full-scale redesign for another year (or more), or until you have functional reasons to do a full redesign (more on those later).

Redesign or refresh? Use these questions to determine whether you need a fully redesigned website or a visual refresh. Has traffic to your website plateaued or significantly decreased? Is your site functional and fast? Does your current URL structure follow best practices for technical SEO? Have your brand or goals changed? How much budget can you allot to design and development? Are your internal stakeholders aligned? Has the industry changed since the last redesign?

The following questions can help you determine whether you need a redesign or a refresh:

  • Has traffic to your website plateaued or significantly decreased? Dips in traffic can be a complicated problem to untangle, and a major slowdown in page views is often due to a variety of factors.

But if your site is no longer converting the same amount of traffic, if users bounce after only a few seconds, or if pages-per-visit numbers decrease, your website may have outlived its functionality.

  • Is your site functional and fast? Step into your customers’ shoes and see if you can easily navigate the site and find what you’re looking for without encountering errors or long page load times.

In our 2024 survey of 300+ web strategists, HubSpot found that 20% of websites get between four and six page views per visit — and over 50% receive six views or more per visit. (We’ll publish the findings of that survey later this month, so stay tuned.)

All that browsing means that your site’s navigation and speed really do matter.

  • Does your current URL structure follow best practices for technical SEO? If you’re not thinking about this from the beginning, says Strande, “you can have big problems later, not just with the structure of the content and data, but with search engines.”

This can have devastating implications: “The worst thing that can happen is that you have to rebuild the entirety of the search engine presence that you had before.” Strande’s next words are chilling. “For some businesses, that has been an unrecoverable loss.”

“The worst thing that can happen is that you have to rebuild the entirety of the search engine presence that you had before. For some businesses, that has been an unrecoverable loss.”—Simon Strande, CEO and CTO, Webnorth

  • Have your brand or goals changed? If you’ve materially altered course since your last site redesign — maybe your business has adjusted its value proposition or mission, or maybe you’ve exploded in growth — your website may no longer represent who you are as a company.

Strande says, “What we see a lot is websites that were made when the company was not that mature. And now that the company has evolved, can the website evolve with the new demands?”

Sometimes you can “put a kind of dressing on it without having to change it overall. But sometimes the brand change is so big that you have to ask yourself whether a refresh makes financial sense.”

  • How much budget can you allot to design and development? Can you put in the resources and budget required to deliver an outstanding redesign? Also consider whether you’ll strain internal resources if people are reallocated to a major redesign.
  • Are your internal stakeholders aligned? It takes a village, as they say. This particular village includes designers, developers, SEOs, online marketers, content creators, and more. Take stock of different pain points and what problems everybody is trying to solve. This can be a great indicator for how extensive the redesign needs to be.
  • Has the industry changed since the last redesign? For example, when Google announced that it would be changing to mobile-first indexing, websites had to become mobile-friendly or risk losing organic traffic from Google.

If your site still functions properly and just looks a little dusty, you can address design elements like colors, fonts, and branded photo treatments without going back to square one.

I’ve found that building the plan can take as long or longer than the actual redesign process. Think of it like laying the foundation for a house — if you don’t get it right the first time, it can’t support the internal infrastructure, much less design details.

If you’re wondering what should go into your website redesign strategy, start with the following steps.

Below, I’ll unpack these 10 critical website redesign tips to think about when planning and completing your redesign.

1. Benchmark your current performance metrics.

Before you begin planning your website redesign, it’s important to document your current performance metrics. This will give you a good idea of where your current website stands and what metrics you can improve upon through your redesign.

This also lets you measure growth (or any other metrics) that the redesign is directly responsible for.

If you’re not sure where to start, I recommend analyzing your existing website’s monthly performance in the following areas. The importance and relevance of each may vary depending on your website redesign goals, but I’ve found that it can be helpful to look at many of these metrics before diving into a redesign:

  • Number of visits, visitors, and unique visitors.
  • Bounce rate.
  • Time on site.
  • Top-performing keywords in terms of rank, traffic, and lead generation.
  • Number of inbound linking domains.
  • Total new leads and form submissions.
  • Total sales generated.
  • Total pages indexed.
  • Total pages that receive traffic.

If you don’t currently have access to this information, tools like Google Analytics and HubSpot’s Marketing Analytics can provide data.

Screencap of charts from HubSpot’s marketing analytics software.

Image Source

Pro tip: Remember to note which tools you use to measure each of these benchmarks. That way, you can use those same tools again when collecting your post-redesign metrics and thus avoid comparing apples to oranges.

2. Determine your website redesign goals.

What’s the “why” behind your website redesign?

If your answer is, “Well, it’s been a while since we’ve done one,” or “My competitor just redesigned their site,” you’re not likely to be happy with the result. When it comes to investing in a website redesign, there should always be a good reason to do it.

Some basic user testing can go a long way if you have the time and resources — you’ll start to note patterns after five or so tests, so this doesn’t have to be extensive.

But word to the wise: If you’re only testing a small number of users, be mindful of how you interpret and use the results. They may confirm your hunches or give you guidance, but avoid making a huge structural change to your site based on just a few user opinions.

If you’re able to talk to users, record the sessions and have the users share their screen with you, so you can watch how they navigate your site. Ask them to talk you through their thought process as they answer the questions.

I also find it helpful to write up a brief recap immediately after each user interview — it helps me find patterns more efficiently.

Whether you’re doing the audit yourself or interviewing users, here’s a few questions I’ve used in the past that you can adapt to your specific needs:

  • Ask the user to find a specific page on your site. Take note of the path they take. Was it different from what you expected?
  • If you’re testing a specific feature, like a button or new navigational tool, ask why the user clicked on one element instead of another.
  • If you’re testing new editorial features, ask what kind of content the user would expect to see under a certain topic or theme.
  • Ask what other websites the user frequents, specific to your product or service. For example, if you sell budget travel packages for Gen Xers, ask where else they look for similar experiences.

Again, if you’re doing this yourself for the first time or are on a shoestring budget, the answers to these questions shouldn’t be the sole determining factors for any redesign changes.

If you get surprising results, you may find it useful to partner with UX pros to do more structured, extensive testing. But even a small-scale audit can give you some supporting data or quotes to augment your recommendations for a redesign.

Remember: It’s not just about how your site looks but also how it works. Be crystal clear about why you’re doing a website redesign, and tie those goals to measurable results. Then, communicate your goals with your team, designer, or agency.

Consider the following data-driven objectives for your own website:

  • To increase the number of visits and visitors (both are important, as one visitor could visit more than once).
  • To reduce bounce rate.
  • To increase time on site.
  • To improve domain authority.
  • To increase new leads and form submissions.
  • To increase total sales generated.
  • To enhance SEO rankings for important keywords.

Many of these goals are dependent on one another. For example, in order to generate more conversions, you may need to increase traffic while also decreasing your site’s bounce rate.

Take a look at the metrics you pulled out in the previous step. Are there any that you can improve upon with your new website? Perhaps you can use your old website metrics to inspire new goals.

Screencap of charts from HubSpot’s dashboard and reporting software.

Image Source

What I like: You can use HubSpot’s custom dashboards to track performance on the metrics that matter most to you — and then use that past performance data to inform your forward-looking goals.

3. Define your branding and messaging.

Back to our house analogy: You need to have a floor plan before you can lay the foundation. And while you don’t need to pick out paint colors at this stage, you do need to know things like architectural style and where the plumbing will go.

Similarly, before you can redesign your website, you’ll want to be crystal clear about desired branding, messaging, and unique value proposition.

If this is likely to be a source of friction with other stakeholders, resist the temptation to forge ahead with the redesign. Your site will be more successful and have a longer life if the stakeholders are aligned.

First-time visitors to your site should immediately understand what you do, how it may benefit them, and why they should stay on your site. Otherwise, you’ve just given them a reason to flee to your competitors.

For example, take a look at HubSpot’s homepage below. It’s immediately clear what the company does, what it offers its customers, and how any visitor can get started:

Screencap of HubSpot’s homepage.

Image Source

Think about whether you plan to change your branding and/or messaging in the near future or if you expect it will stay the same for a while. If you do plan to change it, what will you need to change? Keep these changes top-of-mind as you redesign your website.

Download this free workbook for guidance and templates to simplify your next website redesign project.

Additionally, as you develop your company branding, consider which visual aspects of your website need to be redesigned and what can stay the same. Have you created a new logo, style guide, or color palette? Make sure these are applied to your new website, so it remains consistent with other parts of your brand.

Pro tip: For some more inspiration, check out this roundup of B2B website examples:

4. Define your buyer persona(s).

Your website is not just about you. In fact, it’s hardly about you at all.

When your visitors land on your website, they’re asking themselves, “What’s in it for me? How could this company help me?”

So don’t make your website all about you. Instead, speak to your visitors in their language by crafting your website design and content around your buyer or user personas.

For instance, if you’re a marketing manager at a hotel looking to bring in new business, you might target five different buyer personas: an independent business traveler, a corporate travel manager, an event planner, a vacationing family, and a couple planning their wedding reception.

Screencap of HubSpot’s Make My Persona tool.

Image Source

Make sure you clearly identify your buyer personas, so you can shape your website redesign strategy around the kinds of website visitors that matter most to you.

What I like: Check out HubSpot’s handy buyer persona builder to help you create detailed buyer personas.

Finally, ask yourself: Is your target audience changing as part of your website redesign? And if so, do your branding and content align with this new audience?

Answering these questions will be vital as you’re strategizing about your website redesign.

5. Protect your search-engine-optimized pages.

Getting discovered online is essential to improving your website’s metrics. After all, if no one is able to find and visit your site, how can you increase new leads, conversions, or sales?

Here are three of my top tips for designing your new website with search engine optimization (SEO) in mind:

Document your most search-valued pages.

First, use marketing analytics to figure out which of your website’s pages currently receive the most traffic and inbound links, convert the most leads, and cover the most influential topics in your industry.

Write down a list of these highly valuable pages, and if you plan to move any of them, make sure you create the proper 301 redirects.

Create a 301 redirect strategy.

Next, speaking of 301 redirects, these are extremely important in terms of retaining the traffic and link value associated with a given page.

Create a spreadsheet to record and map out your 301 redirects (old URLs vs. new URLs). Then, hand this document over to a technical expert to make sure all the necessary redirects are properly implemented.

Do your keyword research.

Finally, when crafting your newly designed website, pick one keyword or topic for each page to focus on. Once you identify these keywords, use on-page SEO best practices to optimize your website pages.

You can also consider adding new content and pages to your website that address keywords or topics that may be neglected on your current site.

Save time and rank higher on Google with our free on-page SEO template.

Pro tip: HubSpot’s SEO Marketing Software can give you insights into your website’s current SEO performance, helping you optimize your website redesign plan.

Screencap of HubSpot’s SEO software.

Image Source

6. Analyze the competition.

While I don’t recommend obsessing over your competitors, knowing how you compare can be helpful. To that end, I’d suggest running your website through HubSpot's free website grader tool to generate a report card on how well your website is performing.

You can then use this diagnostic tool to evaluate your competitors’ websites, so you’re aware of their strengths and weaknesses as well as your own.

Pro tip: HubSpot’s AI search grader tool is a great way to gain insight into how AI search engines perceive you — and your competitors.

Next, take a look at your competitors' websites, and take note of what you like — and what you don’t.

Once you conduct these competitive analyses, you can use the insights you’ve uncovered to put together a list of action items highlighting some areas for improvement and ways you can use your website to set yourself apart from your competitors.

7. Take inventory of your high-performing content.

While a redesign is a great way to improve the performance of your website, it’s not without risk: In fact, if you’re not careful, it can end up harming your website’s performance.

This is because your existing website likely contains many high-performing content assets that you’ve already built up, and if your redesign causes them to become less effective, it can severely damage your marketing results.

Pro tip: HubSpot’s SEO Marketing Software can help you identify your existing top-performing pages, so you don’t end up harming your performance through your website redesign.

Screencap of HubSpot’s SEO marketing software.

Image Source

For instance, these high-performing assets might include your:

  • Most-shared or most-viewed content.
  • High-traffic pages.
  • Best performing or ranking keywords and associated pages.
  • Number of inbound links to individual pages.

For example, if you end up removing a page from your site that has accumulated a high number of inbound links, you could potentially lose a lot of SEO credit, which would make it harder for your site to be found on search engine results pages (SERPs).

Don’t hesitate to remind stakeholders about SEO considerations and help them along by auditing your site and providing them with a list of critical pages to be sure to maintain or update.

8. Choose the right software.

One of the most important steps in the website redesign process is choosing the right software to create and host your website. This software is typically called a content management system (CMS), and it’s used to develop, design, and publish your website for the world to see.

Whether you’re a novice digital marketer or a pro web developer, a CMS can help you build a gorgeous, functional website with ease. Of course, determining which CMS is right for your needs will depend on your unique business, the features your website redesign will require, and your level of familiarity with different CMS tools.

Strande says that he’s seeing more clients choose a headless CMS, which he says allows you to “change the entirety of the front end without having to change the backend.” The pro is that “it can really increase the lifespan of the platform.” On the other hand, “it’s often a higher initial investment.”

There are hundreds of CMSs to choose from, including HubSpot’s Content Hub. You can also review some of the best CMS platforms to learn more about the range of available options.

What I like: HubSpot’s Content Hub gives you the tools you need to get your website redesign off the ground.

Screencap of HubSpot’s Content Hub.

Image Source

9. Migrate your content.

If you’re working with a technical partner, ask them early in the process how they typically handle content migration. This can be a huge — and hugely expensive — job, and it’s not always included in the redesign quote.

If you have a small amount of content, or are building a site for the first time, this may be something you can handle on your own. But if you have even a moderate amount of content, trying to do a manual migration is a daunting, time-consuming task.

10. Make a post-launch checklist.

The period immediately after a website relaunch is a critical time: You’ll find bugs or other glitches, a stakeholder will ask why a logo is purple when they thought it would be green, or links will be broken.

Don’t panic! Even the best-laid plans always have a hiccup or two. I like to allow an extra two weeks after a relaunch to find all the bugs. (Then I take a long vacation; web relaunches are a lot of work.)

Here are a few things to keep in mind after a relaunch:

  • Implement a bug-reporting system. Stakeholders should know how to report any bugs they find, whether that’s using an automated system or simply Slacking a single person who can track everything.
  • Spot-check your new site for broken links and images. Look at some of your highest-performing pages. Are there any glaring errors, like broken links, broken images, or formatting issues?
  • Check for 404 errors. After leading a web relaunch that involved significant changes to URL structure, I found that a number of pages were still returning 404 errors. Solutions to 404 errors can get somewhat technical, so consult with your tech or product team before setting up redirect links yourself.
  • Have a plan for your old website. If you’ve built a brand new website and migrated your old content, you may effectively have a duplicate of your entire website. In most cases, this won’t turn into a problem — your tech or product team will follow best practices to make sure the transition is seamless.

But in one redesign I worked on, this became an issue because we migrated the content in stages — meaning that we needed two active websites for a period of time.

Google doesn’t like duplicate content (even if it’s all under the same domain), so we had to implement some technical solutions to minimize any SEO damage.

Budget for a maintenance plan. Properly maintaining your website is one of the most important factors in its lifespan, so don’t cut corners here.

Testing It Out: Designing a Digital Portfolio

HubSpot contributor Allie Decker put these steps into action and helped program manager and content editor Katilin Milliken redesign her personal website.

This is Milliken’s online portfolio, showcasing her work throughout her career. However, it hadn’t been updated in a few years. Here’s how Decker approached this project.

Screencap of homepage of Kaitlin Milliken’s old website.

Discovery: The Goals of the Site

Before actually making changes to the site, Decker talked to Milliken about goals. She sent the following questions:

  • What are the goals of your website design?
  • What’s the vision for or purpose of your site?
  • Who is your audience?
  • Are there any specific changes you would like to see?

Here’s how Milliken responded.

What are the goals of your website design?

“I initially created this site when I was a business journalist to capture the different articles and multimedia stories I worked on. I’ve since switched over into program management and working in tech. I want my site to tell the story of that career shift and to explain how the skills from my past career have transferred to my new one,” Milliken says.

What’s the vision for or purpose of your site?

“This site should showcase my professional accomplishments and the past positions I’ve held. Think of it like a digital resume with more examples. I also want to highlight metrics that demonstrate the impact of my initiatives,” Milliken says.

Who is your audience?

“The audience should be people who want to work with me in the future. I run a freelance program at HubSpot. People who want to join should be able to learn how from my site,” Milliken says.

Are there any specific changes you would like to see?

“The current site’s color scheme is very colorful and fun. While I loved this at the time, I want my site to feature a more sleek design. I also want to update the images. These pictures are from over six years ago,” she says.

She continues, “I also want to remove the portion about my personal art projects and zine. I’ve migrated that to a different site.”

Screencap of About page on Kaitlin Milliken’s old website.

With those goals and instructions in mind, Decker was able to start the redesign process.

Rebranding and Rewriting

While many of Milliken’s asks relate to the design of the site, refreshing the text offers a better place to start. This involves reshaping the messaging of her site so it reflects her current goals — telling her career story to people who may want to work with her in the future.

Let’s start on the home page.

Screencap of homepage of Kaitlin Milliken’s old website.

Now, let’s turn to her about page. The copy focuses too much on her previous experience, so Decker rewrote it to emphasize her more recent accomplishments and to tell the story of her career transition.

Screencap of About page on Kaitlin Milliken’s old website.

Making Design Changes

Milliken explicitly asked Decker to change the color scheme and theme of the site. Since they were using Wix, Decker started with the prebuilt themes that were most compatible with her website.

Screencap of six templates on Wix.com.

Image Source

Decker settled on a theme with a limited color scheme. Primary colors are used to highlight specific areas of the site, and all photographs are in black and white.

(If you, like me, struggle to find cohesive color schemes, I like Khroma and HubSpot’s Brand Kit Generator. They’re both fun to play with and will give you lots of ideas.)

Screencap of a Wix template.

Image Source

Beyond that, Decker built a limited menu and merged the audio and stories section into one page called “Projects.” This aligns better with her current program manager role and focuses more on initiatives built than individual stories completed.

Screencap of Kaitlin Milliken’s redesigned website, featuring a black-and-white headshot and three colored circles, labeled “About,” “Projects,” and “Contact.”

From there, Decker copied the new text and swapped out her older pictures for new ones, as requested.

For a larger relaunch project, this step will look very different. If you need to migrate old content onto the new site, take another look at my section on content migration — and don’t underestimate the time and technical know-how that this step can take.

Screencap of Kaitlin Milliken’s About page.

Outcomes

Decker says, “Creating a simpler site allowed the purpose of the site to shine. I was able to capture the evolution of Milliken’s career and find an aesthetic that suits her preferences.”

Get Started on Your Website Redesign Today

Whew! Now you're ready to plan, design, build, optimize, launch, and analyze your new website. Apply these seven steps to redesign a website that attracts more consumers, wows more visitors, and converts more customers.

Designing for Armistice, Remembrance, and Veterans Day: Tips & Resources

Featured Imgs 23

Designing for Veterans Day requires a thoughtful approach to honor those who have served and sacrificed. And the designs that accompany them should reflect that sentiment.

In this post, we’ll explore tips and resources to help you craft respectful, poignant designs for these important days of remembrance. Whether you’re creating posters, social media graphics, or event materials, it’s essential to strike the right balance between visual impact and meaningful messaging. These templates will help you achieve that goal.

We also included a few tips to help you create materials that not only catch the eye but also evoke a sense of honor and gratitude. Have a look.

Veteran Day Flyer Templates Set

Veteran Day Flyer Templates Set

This template kit offers easy-to-customize layouts that are well-organized and designed for Veterans Day events. With separate layers for texts, images, and graphics, these templates ensure flexibility and quality. They are perfect for flyers, posters, and Instagram posts as well as stories.

Bold Veterans Day Flyer Template

Bold Veterans Day Flyer Template

Highlight your Veterans Day celebration with these bold flyer templates. This easily editable template is designed to effortlessly deliver your information to your audience. Available in AI and EPS formats, the package includes flyer-sized A4 templates, Instagram post, and story templates.

Simple Veterans Day Flyer Template

Simple Veterans Day Flyer Template

This flyer template is ideal for promoting any event or business on Veterans Day. The design is uncomplicated, ensuring high-quality color output and aesthetic appeal. This ready-to-print A4 size flyer comes with well-organized layers permitting easy customizations in color, image, text, and elements.

Minimal Veterans Day Flyer Template

Minimal Veterans Day Flyer Template

An elegantly streamlined flyer template for Veterans Day. This template, fully editable and available in both AI and PSD files, is meticulously organized with high-quality resolution (CMYK 300 DPI). The print-ready format, sized at 8.27″ x 11.69″, maintains a 100% vector design.

US Veterans Day Flyer Template

US Veterans Day Flyer Template

A user-friendly flyer template that allows easy design and customization. Its package includes PSD and Ai files with a flyer size of 8.27×11.69 inches. It features a fully layered Ai & PSD file that is customizable, editable, and print-ready at a resolution of 300 DPI.

Creative Veterans Day Flyer Template

Creative Veterans Day Flyer Template

This is an adaptable and professionally designed flyer template available in both PSD and AI formats. With its A4 size and 300 DPI CMYK ready-to-print quality, you can conveniently personalize it, tweaking text, images, and colors as needed.

Modern Veterans Day Flyer Set

Modern Veterans Day Flyer Set

A collection of easy-to-customize templates featuring a contemporary design. Included are 3 Adobe Illustrator files (Ai) and 3 Photoshop files (PSD) that create flyers and Instagram posts and stories. They offer adjustable layers and are ready for both print (300 DPI) and social media (72 DPI).

Veterans Day Event Flyer Template

Veterans Day Event Flyer Template

Spotlight your Veterans Day celebration with this military-themed flyer template. Ideal for any armed forces commemoration or memorial events, it’s adaptable for community leaders or military establishments. Available in easy-to-customize Illustrator Ai, Photoshop PSD, and Vector EPS formats, this flyer, poster, or banner template facilitates the promotion of respect and recognition for our valorous veterans.

US Veterans Day Celebration Flyer & Poster

US Veterans Day Celebration Flyer & Poster

This is an easy-to-customize flyer template, perfect for planning your event. The package includes both PSD and Ai files, with a flyer size of 8.27×11.69 inches. Fully layered and editable, it accommodates an A4 artboard size.

Veterans Day Flyer & Poster Template

Veterans Day Flyer & Poster Template

This is a versatile flyer template perfect for honoring military heroes in commemorative events and memorial services. Available in Illustrator Ai, Photoshop PSD, and Vector EPS formats, it lets you create dynamic posters or flyers. The template uses A4 size in CMYK color space.

Vintage Veterans Day Flyer Template

Vintage Veterans Day Flyer Template

This vintage Veterans Day flyer template makes creating a nostalgic, patriotic design simple and easy. The dimensions of this PSD file are 8.27 x 11.69 inches, including bleeds, and it comes with a high print-ready resolution of 300 dpi CMYK. Offering editable text, changeable colors, and well-organized layers.

Unique Veterans Day Flyer Template

Unique Veterans Day Flyer Template

A beautifully designed, easy-to-customize flyer template for Veterans Day. It comes as a well-organized file, facilitating a seamless design experience. Specifications include Ai CS 6, CS 3, and Eps Files, size of 8.27 x 11.69 inches with bleeds, a resolution of 300 dpi CMYK that’s print-ready, editable fonts and text, and easy-to-change colors.

Red & Blue Veteran Day Celebration Flyer Set

Red & Blue Veteran Day Celebration Flyer Set

Highlight your Veterans Day event with this beautiful flyer template kit. This set comes with easy-to-edit templates compatible with Adobe Illustrator and Photoshop. Graphics, text and images are separated into different layers for easy customization.

Classic Veteran’s Day Flyer Template

Classic Veteran's Day Flyer Template

An ideal choice for all veteran-related events or occasions. It comes with a well-organized, customizable PSD and Ai files which are user-friendly. The template has an A4 artboard size and is CMYK-ready for printing.

Veterans Day Flyer and Poster Templates

Veterans Day Flyer and Poster Templates

This template kit offers a collection of minimalistic and professional designs suitable for an array of uses, including promotional events, invitations, businesses, and more. With four flyer and two poster formats available, these templates are easily editable and well-structured, allowing for customizable and efficient use.

Veteran Day Vector Poster Templates

Veteran Day Vector Poster Templates

An excellent template kit designed specifically for Veterans Day announcements. The package includes a single-sided A3 high-res flyer template in both .ai and .eps formats, which is also mirrored in Instagram-friendly story and feed sizes. The templates are customizable in text and color, ensuring your message is presented just the way you want.

Stylish Veterans Day Flyer Template Set

Stylish Veterans Day Flyer Template Set

This is a modern, professionally created flyer template that fits a broad range of projects. Ideal for various businesses, agencies or corporations, it also works for other promotional publishing. The set includes an A4 sized flyer and Instagram post and story sizes. Editable with text tools, the set features organized layers, CMYK 300 DPI, only using free fonts.

Risograph Veterans Day Flyer Set

Risograph Veterans Day Flyer Set

This flyer template kit is perfect for promoting your events and campaigns. This kit includes a unique flyer template, as well as Instagram and Facebook post templates to improve your social media reach. The file is fully customizable with separated text, images, and graphic layers.

Free Veterans Day Templates & Graphics

Free Veterans Day Flyer Template

This simple yet professional flyer template is ideal for creating a modern Veterans Day flyer for your events. It comes in PSD format with fully editable elements, including editable text, colors, and backgrounds.

Free Veterans Day Invitation Template

You can use this free template to design the perfect invitation for Veterans Day-related events and conferences. The template has a simple design with an illustration of a soldier and editable text.

Free Modern Veterans Day Invitation

This Veterans Day template is also designed for creating invitations for your events. It features a classic-themed design with customizable fonts, colors, and placeholders for images.

Free Veterans Day Instagram Post Template

You can use this free template to create a bright and colorful Instagram post to celebrate Veterans Day with your followers. The template is available in PSD format and it’s easily customizable.

Free Veterans Day Instagram Posts Set

This bundle has multiple Instagram post layouts to help you find the perfect design to celebrate Veterans Day. It includes 5 different post designs for you to choose from and they are also fully customizable.

10 Tips for Designing for Veterans Day

1. Use Patriotic Colors

Incorporate the traditional patriotic color palette of red, white, and blue. These colors are strongly associated with the American flag and help immediately convey the theme of Veterans Day. Keep the colors balanced and respectful, avoiding overly bright or playful tones.

2. Choose Respectful Imagery

Use images that honor veterans, such as flags, military personnel, or memorial symbols like stars or eagles. Be mindful of selecting images that reflect dignity and respect for the service and sacrifice of veterans, avoiding anything too commercial or trivial.

3. Focus on a Minimalistic Design

Veterans Day designs should be clean, focused, and respectful. A minimalistic approach ensures the design is dignified and easy to read. Too many flashy elements or busy designs can detract from the significance of the message.

4. Use Strong Typography

Opt for classic, bold, and clear fonts. Serif fonts often evoke a sense of tradition and formality, making them a good choice for Veterans Day materials. Keep the text easy to read and avoid overly decorative or casual fonts that might undermine the seriousness of the occasion.

5. Add a Personal Touch

Incorporate personal stories, quotes from veterans, or powerful statements about honor, duty, and sacrifice. This can create an emotional connection and enhance the impact of your design. Adding a meaningful quote is a great way to make the design more thoughtful and inspiring.

6. Incorporate Symbols of Remembrance

Consider adding symbols like poppies (widely used to honor fallen soldiers) or military medals to your designs. These elements can help convey a message of remembrance and respect. Ensure they are used appropriately and with an understanding of their significance.

7. Balance Text and Imagery

Ensure your design strikes a balance between text and imagery. Veterans Day designs should deliver a clear message while also giving visual prominence to images of veterans, the American flag, or military symbols. Avoid overcrowding your design with too much text.

8. Design for Accessibility

Ensure your Veterans Day designs are accessible to all audiences. Use high-contrast colors for text and background, readable font sizes, and clear visuals. This will ensure that your message reaches as wide an audience as possible, especially on social media platforms.

9. Avoid Commercialization

Veterans Day is about honoring service and sacrifice, so avoid overly promotional or sales-driven messaging in your designs. Focus on gratitude, remembrance, and the values that Veterans Day represents, rather than using the day as a marketing opportunity.

10. Be Culturally Sensitive

When designing for Veterans Day, be mindful of cultural sensitivities. Veterans come from diverse backgrounds, so ensure your designs reflect inclusivity and avoid stereotypes. Keep the tone respectful and thoughtful, highlighting unity and honor for all who served.

Top Figma Plugins Every Webflow Designer Should Use

Featured Imgs 23

If you’re like most web designers, you know the constant dance between Figma and Webflow. They’re both essential tools in the design world—one for whipping up UI magic and the other for bringing it all to life. But here’s the thing: even though both are powerful on their own, when they work together seamlessly, that’s when the real magic happens. Enter Figma plugins—your secret sauce to not only save time but to keep your workflow breezy.

Now, if you’ve ever found yourself staring at your screen, mentally preparing for the jump from Figma to Webflow, you’re not alone. That gap? It can feel like a canyon some days. And that’s exactly why the right plugins are a game-changer.

Think of them as the backstage crew at a concert—they handle the nitty-gritty so you can focus on delivering the main performance. Whether you’re crafting a custom button design or tweaking your responsive layouts, these plugins take care of the heavy lifting, letting you zero in on what really matters: a streamlined, speedy workflow.But, before you dive headfirst into plugin-land, let me answer a quick question you might have: Do these plugins really make a difference? Short answer: Absolutely.

Long answer: With Figma plugins, you’re not just speeding things up, you’re removing the friction that typically bogs down the design-to-development process. You’ll shave off minutes, maybe even hours, from your workflow. And when those precious minutes add up? Suddenly, you’ve got more time to focus on the creative stuff rather than the tedious grunt work.

It’s also worth mentioning that, whether you’re a seasoned pro with eight-plus years of design under your belt or a student just learning the ropes, these plugins are like adding NOS to your design engine. They help you work smarter, not harder—so you can focus on those brilliant, pixel-perfect details that truly make your designs stand out.

Now, instead of going through the long-winded “how-to” instructions (we’ve all been there, done that), we’ll jump straight into the best plugins you should have on your radar.

Figma to Webflow

Figma to Webflow

Source

Flowbase Component Library

Flowbase Component Library

Source

Relume

Relume

Source

Colors to Webflow

Colors to Webflow

Source

Webflow Color Importer

Webflow Color Importer

Source

Copy to Webflow

Copy to Webflow

Source

Text to Webflow

Text to Webflow

Source

Webflow Favicon

Webflow favicon

Source

The post Top Figma Plugins Every Webflow Designer Should Use appeared first on CSS Author.

100+ Best Condensed & Narrow Fonts of 2024

Featured Imgs 23

Contrary to popular belief, condensed and narrow fonts don’t make your text cramped or crowded. You just have to know the appropriate time and place to use the font. Condensed fonts are widely used these days for headlines and portraying bold messages, and when deployed in the right place, they can give stunning impact!

It takes a lot of testing and experimenting to find the perfect font for a design, but our tips for choosing and working with condensed and narrow fonts will help get you off to a great start!

What is a Condensed or Narrow Font?

A condensed or a narrow font is a typeface that features characters with narrow widths but it also refers to fonts with taller character designs as well. Condensed fonts also have much narrower space between characters than a regular font.

While many designers recommend not to use condensed fonts in body text, these fonts are a popular choice in designing large headlines and titles, especially in posters, website headers, banners, and even in book covers and business cards.

Top Pick

Devant Pro – Modern Narrow Font

Devant Pro – Modern Narrow Font

Devant Pro is a modern condensed narrow font that features a big and bold design, making it perfect for website headers, posters, banners, flyers, and much more.

The font will definitely come in handy when designing bold titles for both digital and print designs. It’s also available in OTF and TTF as well as Web Font versions.

Why This Is A Top Pick

The thick narrow design of this font will allow you to design more attractive and attention-grabbing titles and headlines in your designs. The web fonts will also be quite useful when using the font in your website designs as well.

Hornset – Condensed Sans Serif Font

Hornset - Condensed Sans Serif Font

Hornset is a condensed sans-serif font that fuses modern design with precision. Exceptionally sleek, it’s made to leave an impression — fitting more into less space without compromising on clarity or style. Ideal for bold headlines, minimalist posters, or refined branding, Hornset’s clean lines and balanced proportions provide versatility.

Grace – Bold Condensed Font

Grace - Bold Condensed Font

Grace is a beautifully condensed bold font that radiates elegance and bears a classic touch. It comes with a rich offering of ligatures and supports multiple languages, covering Latin Western Europe. Its versatile design accommodates numbers, punctuation, and exhibits multilingual support, making it ideal for various designs.

Norgate – Modern Condensed Font

Norgate - Modern Condensed Font

Norgate is a modern condensed font with a sleek, minimalist design. Perfect for contemporary projects, its tall and dense letters are particularly suited for digital media, posters, and typography. Features include uppercase, foreign support, numbers, and punctuation.

Kraveline – Bold Condensed Font

Kraveline - Bold Condensed Font

MTC Kraveline is a bold, condensed display typeface, perfect for grabbing attention with its striking, compact design. This unique font, equipped with Latin plus glyph set to support 200+ languages, ties a modern aesthetic with vintage undertones, making it an exceptional choice for impactful headlines and displays.

Marghote – Sharp Condensed Font

Marghote - Sharp Condensed Font

Marghote is a Sharp Condensed Font with a bold and simple design, adding a minimalist touch to your work. Its grotesk style makes it versatile for modern designs across various media, from fashion to typography and magazines. It comes with easy installation and comprehensive accessibility.

Nevary – Elegant Condensed Font Family

Nevary - Elegant Condensed Font Family

Nevary is an exquisite, modern sans-serif font by Diki Pradipta Tri Atmojo with a unique condensed design, perfect for lending a professional edge to any project. This font family has a sleek, bold, and contemporary feel, ideal for headline creation. It features over 12 varying styles, 50+ unique alternates, and comprehensive multilingual support.

Comparison Display – Unique Condensed Font

Comparison Display - Unique Condensed Font

Comparison Display is a unique condensed typeface. It provides a dynamic blend of expanded uppercase letters in bold and sleek, condensed lowercase letters. This font really shines in crafting attention-grabbing posters, distinctive brands, and unforgettable logos. It is multilingual with included characters for punctuation and numerals.

Rasedron – Modern Condensed Logo Font

Rasedron is a modern and sleek sans serif ligature logo font, perfect for creating eye-catching logos and branding materials. The design includes distinctive ligatures and an extensive character set, ensuring versatility in usage. Its minimalist aesthetic complements contemporary design trends, while its clarity remains even in smaller sizes.

NOUVA – Creative Condensed Font

NOUVA - Creative Condensed Font

NOUVA is a fashionable, modern Sanserif font with a decorative touch. It’s sleek, dynamic, and perfect for creating punchy logos, labels, flyers, brochures, and signage. Great for any project with a modern feel, NOUVA also offers uppercase, lowercase, punctuation, and multilingual support. You’ll receive the font in OTF, TTF, WOFF, and WOFF2 formats.

Grublack – Modern Condensed Sans Font

Grublack - Modern Condensed Sans Font

Grublack is a modern condensed sans font, perfect for multiple design applications. It’s sleek, contemporary, and versatile with a wide collection of expertly crafted ligatures, adding fluid beauty to your typography. It has multilingual support and comes in a range of styles including regular, italic, and rounded.

Galfego – Condensed Sans Serif Font

Galfego Condensed Sans Serif Font

This font comes with a cool condensed letter design with a funky look and feel. It features letters with unique design elements that will help add a personalized look to your typography. The font is perfect for everything from website headers to custom T-shirts, and more.

Psilograph – Extra Condensed Font Family

Psilograph - Extra Condensed Font Family

This is a condensed font family that includes a range of font weights. There is a total of 9 different fonts in this family, featuring thin to black weights. Each font has tall and narrow letters that are perfect for crafting big bold titles.

Qrostil – Minimalist Narrow Font

Qrostil - Minimalist Narrow Font

A minimal and stylish font for designing modern typography. This font features unique characters with a narrow letter design. It has all-caps letters so it’s most suitable for designing titles, headings, labels, and logos.

Nextrue – Modern Condensed Font Family

Nextrue - Modern Condensed Font Family

Nextrue is another condensed font family that comes with a selection of different styles of fonts. The bundle includes 12 different fonts featuring condensed, extended, and slant styles. Each font has clean-cut letters for designing attractive titles for posters, websites, social media, and more.

MD Tall – Free Narrow Fonts

MD Tall - Free Narrow Fonts

You can download this tall and narrow font for free to design giant titles and headings for your design projects. The font includes all-caps letters with multilingual support.

Monigue – Condensed Sans Font

Monigue - Condensed Sans Font

Monigue, a condensed sans serif font, offers a bold, modern aesthetic with a 2000s-inspired design. Ideal for stand-out posters, striking website headers, and clean interfaces, its strength shines at display sizes, making it perfect for impactful logo design.

Galber – Compressed Sans Serif Font

Galber - Compressed Sans Serif Font

Galber is a bold, condensed typeface that makes a strong impression. It has a modern allure and impactful design, perfect for projects that require a striking touch. Ideal for brand identity, packaging, poster design, or greeting cards, Galber is sure to make your design projects stand out.

Braked – Condensed Font Family

Braked - Condensed Font Family

Braked is a versatile condensed font family featuring multiple typefaces. With its playful and authentic design, it can be used in a variety of branding projects, from logos to branding designs. Available in .otf and .ttf file formats and with features including uppercase, lowercase, multilingual support, and ligature, it’s a great asset to have in your creative toolbox.

NCL Qikober – Bold Rounded Condensed Font

NCL Qikober - Bold Rounded Condensed Font

QIKOBER is an expertly crafted typeface with a playful design. Ideal for large point sizes yet still effective on smaller scales, it is perfect for a range of applications such as headlines, branding and logos. It features distinct styles including regular, slanted, and outline fonts.

Hakobi – Condensed Sans Font

Hakobi - Condensed Sans Font

The Hakobi is a transformational display font, marked by its compact design and bold style. It’s visually striking and delivers a strong, confident message, making it an ideal choice for high-impact projects such as posters or movie titles and more.

Marlong – Modern Condensed Font

Marlong - Modern Condensed Font

Marlong is a modern, condensed font with a bold and authentic design. Ideal for various branding projects, its versatility shines in numerous contexts, from logos to product design templates. Marlong supports uppercase, lowercase, and multilingual inputs, and ligatures.

Grosin – Narrow Condensed Font

Grosin - Narrow Condensed Font

Grosin is a unique font radiating an Art Deco vibe. Boasting unique ligatures and glyphs, this display typeface is ideal for magazine layouts, logos, invitations, quotes, blog headers, posters, and advertisements. Grosin includes uppercase and lowercase characters, ligature characters, and supports multiple languages.

HS Monsnow – Experimental Condensed Font

HS Monsnow - Experimental Condensed Font

HS Monsnow is an innovative, condensed display font with an experimental letter design that adds authenticity and style to any project. Whether for magazines, movies, posters, prints, personal branding, promotions, logos, or product packaging, this versatile font is ready to elevate your designs.

Lanoire – Modern Condensed Font

Lanoire - Modern Condensed Font

Lanoire is an inclusive and stylish font, tailored for modern branding, headlines, and displays. Offering a full A-Z character set, numerals, and punctuations, it comes in OTF and TTF formats, neatly compressed in a ZIP archive, ready to give your projects an appealing and fresh touch.

Bonnaco – Classic Condensed Font

Bonnaco - Classic Condensed Font

Check out Bonnaco, a stunningly classic condensed font. This authentic font, available in both regular and condensed styles, boasts a bold design which makes it ideal for a plethora of branding tasks like logo creation or branding design projects.

Kurdis – Condensed Logo Font

Kurdis - Condensed Logo Font

Kurdis is a unique condensed font featuring a geometric letter design. This font has tall and narrow letters that gives it a very creative look and feel. It’s great for designing logos as well as titles for posters and banners.

Levine – Elegant Condensed Font

Levine - Elegant Condensed Font

This font will surely remind you of popular logo designs for luxury brands. It has a set of stylish serif letters with a condensed design featuring an elegant look and feel. The font is perfect for everything from logos to branding designs and more.

Mangold – Bold Condensed Sans Font

Mangold - Bold Condensed Sans Font

Mangold is a bold font with a condensed letter design. This font has thick and heavy lettering to make your titles and headings look much more visible. It’s especially great for typography designs related to sports and gaming.

Foqha – Quirky Condensed Font

Foqha - Quirky Condensed Font

This font has a very unique letter design that gives it a fun and quirky look. It features tall and narrow letters with rounded edges. The font uses an attractive style of letter designs as well. There are both uppercase and lowercase letters too.

Mouzambik – Free Condensed Sans Serif Font

Mouzambik - Free Condensed Sans Serif Font

Mouzambik is a free font you can use in your personal projects. It has a stylish letter design with an extra condensed and narrow spacing. The font is great for bold title and heading designs.

Fredonia – Modern Condensed Font

Fredonia - Modern Condensed Font

Another modern condensed font with a stylish letter design. This font is perfect for crafting branding designs for modern agencies and businesses. It features unique style of letters that will make your typography designs stand out from the crowd.

Homura – Condensed Rounded Font

Homura - Condensed Rounded Font

Homura is a narrow font made for creative designers. It comes in rounded, slanted, and regular styles. Its unique design will allow you to give a fun and trendy look to your projects. The font has lots of stylistic alternate characters too.

Boksura – Stylish Narrow Font

Boksura - Stylish Narrow Font

The uncommon design of this font lettering will make your titles and headings look much more attractive. Boksura is a display font with a narrow letter design. It’s great for T-shirts, magazine titles, book covers, and more.

Hikran – Retro Condensed Font

Hikran - Retro Condensed Font

Hikran is another unique condensed font that features a letter design inspired by retro-style typography. It’s most suitable for crafting casual and fun titles and headings. The font includes 39 alternates and 14 ligatures.

Horse Pro – Free Unique Condensed Font

Horse Pro - Free Unique Condensed Font

You can download this font for free to craft cool and creative titles for your personal projects. It has thin and narrow letters that will fit perfectly for posters and flyer designs.

Lorison – Unique Condensed Fonts

Lorison - Unique Condensed Fonts

Lorison is a unique font that comes with a set of fun and casual characters. It has a beautifully modern letter design that will fit in perfectly with your fun custom T-shirts, posters, signage, and more.

Theridge – Multipurpose Condensed Font

Theridge - Multipurpose Condensed Font

This condensed font comes with a classic letter design that resembles typography from vintage signs and posters. It has tall and condensed letters that are ideal for bold titles and headings. The font comes in 3 different weights.

Owazaya – Modern Condensed Font

Owazaya - Modern Condensed font

If you’re looking for a modern and futuristic font with condensed letters, this font is perfect for you. It includes a set of all-caps letters featuring a stylish and condensed design. The font is most suitable for logos, labels, and packaging designs.

Bosque Line – Vintage Narrow Font

Bosque Line - Vintage Narrow Font

The classic vintage design adds a unique and traditional look to this narrow font. It will make your logos and label designs look much more original. The font includes both uppercase and lowercase letters alongside alternates and ligatures.

Fitalia – Free Condensed Font

Fitalia - Free Condensed Font

Fitalia is a free condensed font that comes with a clean and minimal design. This font is ideal for designing big headings and titles for professional projects. The font includes all-caps letters and it’s free for commercial use.

Highrush – Condensed & Script Font Duo

Highrush - Condensed & Script Font Duo

This font bundle comes with two different fonts that go perfectly well together. It includes a condensed sans-serif font and a script handwritten font. When combined, they will help you craft amazing designs. Of course, you can use them separately as well.

Silver Crown – Elegant Condensed Font

Silver Crown - Elegant Condensed Font

Silver Crown is one of the most stylish condensed fonts you’ll find on our list. It features a set of beautiful characters, including stylistic alternates and ligatures, for designing logos, badges, and more.

HOCHLAND – Bold Narrow Font

HOCHLAND - Bold Narrow Font

Hochland is a narrow font that comes with a set of thick and bold characters. It’s most suitable for crafting poster titles, product labels, and bold website headers. The font includes both uppercase and lowercase letters.

Louvre – Elegant Condensed Font

Louvre - Elegant Condensed Font

Featuring a mix of art-deco style and elegant luxury design elements, Louvre is a beautiful condensed for that’s perfect for all sorts of high-end branding design. It comes with a very unique letter design that will look amazing on logos, website headers, T-shirt designs, business cards, and much more.

Nordin – Condensed Sans Serif Font

Nordin - Condensed Sans Serif Font

Nordin is a creative sans serif font that features an uncommon letter design. The narrow condensed look also adds another unique look to the font design. It’s ideal for crafting business cards for creative agencies and businesses. As well as for designing titles and headings for websites and blogs.

Muller Narrow – Free Condensed Font

Muller Narrow - Free Condensed Font

This is a family of condensed fonts that include 20 different weights. It features a minimal letter design that’s ideal for crafting headings and text with a modern look. The font is free to use with personal projects.

Yanice – Display Semi-Condensed Font

Yanice - Display Semi Condensed Font

Yanice is a modern display font that features a semi-condensed letter design. This font has a clean-cut look that will fit in nicely with all kinds of professional design projects from branding designs to stationery designs, logos, labels, website headers, and everything in between.

Nothing Matters – Script Condensed Font

Nothing Matters - Script Condensed Font

This font comes with a beautiful design mixed with handwritten script and condensed letter designs. It’s simply perfect for all your personalized design projects, including greeting cards, wedding invitations, and even T-shirts.

Ceddil – Creative Narrow Font

Ceddil - Creative Narrow Font

Ceddil is a creative font with chunky letters. This font also has a narrow letter design that will make your poster titles and headings look even more attractive. It features both uppercase and lowercase letters with the same thick letter design.

Moonscape – Unique Condensed Font

Moonscape - Unique Condensed Font

Luxury and elegance is written all over this stylish serif font that features tall and narrow letter designs. It’s a great choice for branding designs, logos, product labels, and even social media posts. The font comes in 4 different weights.

Playen Sans – Free Condensed Font Family

Playen Sans - Free Condensed Font Family

You can download and use this font family for free, even in client and commercial projects. It includes 5 different font weights that have clean, simple, and condensed letters. As well as more than 400 glyphs.

Silkocy – Modern Condensed Serif Font

Silkocy - Modern Condensed Serif Font

Another condensed serif font you can use with all your modern and luxury designs. This design is ideal for classy branding designs and it’s especially perfect for jewelry business and wedding-themed designs.

Wakatta – Japan Style Narrow Font

Wakatta - Japan Style Narrow Font

A unique font with a letter design inspired by Japanese typography and culture. This font has a narrow condensed design alongside its uncommon letters. The font includes uppercase and lowercase characters.

Thomson – Bold Narrow Font

Thomson - Bold Narrow Font

If you want to design big bold titles that instantly grab attention, be sure to use this font in your designs. It has a set of all-caps letters with chunky and narrow letters. It also includes an alternate character set as well.

Nonall – Tall & Narrow Handwritten Font

Nonall - Tall & Narrow Font

This font is perfect for giving a hand-crafted look and feel to your designs. It includes tall and narrow letters with a handwritten look. The font features all-caps letters that are ideal for big titles and headings.

Badger Valley – Elegant Free Narrow Font

Badger Valley - Elegant Free Narrow Font

Badger Valley is an elegant font with a narrow letter design. It’s great for modern branding and digital designs. The font is free to use with your personal projects.

Ramose – Experimental Classic Narrow Serif Font

Ramose - Experimental Classic Narrow Serif Font

Ramose is a beautiful experimental font featuring a highly condensed letter design. If you’re interested in experimenting with a new font design, this one is a great place to start. It comes in 4 different styles as well.

California – Stylish Fashion Condensed Font

California - Stylish Fashion Condensed Font

This is an elegant and stylish font you can use to craft designs for luxury and fashion brands. It’s especially suitable for designing social media posts for promoting high-end products. The font features lots of alternates and ligatures.

Eirene – Girly Narrow Handwritten Font

Eirene - Girly Narrow Handwritten Font

Eirene is a trendy handwritten font featuring a feminine design. It has a set of tall and narrow letters. This font is perfect for crafting greeting cards, social media posts, wedding invitations, and much more.

Mightyline – Bold Condensed Font

Mightyline - Bold Condensed Font

If you’re looking for a font with a bold and chunky design, this font is perfect for you. It features a set of bold characters with narrow spacing. You can craft beautiful headings for websites, titles for posters, and even cool logos with this font.

Badger Valley – Free Narrow Font

Badger Valley - Free Narrow Font

Another free font to use with your personal projects. This font features an elegant letter design with slightly narrow spacing. The font looks great on website headers and magazine designs.

Phoska Dangers – Game Techno Display Font

Phoska Dangers - Game Techno Display Font

This bold and big display font is a great choice for crafting titles for various print and digital designs. It’s especially suitable for sports and fitness-related designs. The font features a condensed letter design that comes in 4 different styles.

Klasvera – Narrow Display Font

Klasvera - Narrow Display Typeface Font

A unique narrow display font you can use to craft everything from creative logos to bold titles. This font comes with lots of glyphs, alternates, ligatures, and much more. It comes in OpenType and TrueType formats as well.

Eugerie – Classic-Modern Condensed Font

Eugerie - Classic-Modern Condensed Font

Eugerie is a modern font that also takes inspiration from classic typography designs. It’s a condensed typeface that is ideal for giving a cute and feminine look to your designs. The font includes both uppercase and lowercase letters.

NARROW STREETS – Free Display Font

NARROW STREETS - Free Display Font

Narrow Streets is a bold display font featuring a narrow lettering design. This font is great for crafting titles for modern flyers and posters. The font is free to use with your personal projects.

Davidas – Modern Condensed Font

Davidas - Modern Condensed Font

This bold and narrow font aims to help you cover all types of professional branding designs with its clean and precise set of characters. The font will fit in perfectly with your poster designs, book covers, promo ads, and more.

Drustic Dialy – Modern Condensed Font

Here we have Drustic Daily, a sans-serif condensed font that offers a range of design possibilities. It offers a vintage and old design that you will agree is eye-catching, and comes with the standard uppercase and lowercase letters, contextual alternates, ligatures and much more.

Moonstaire – Modern Condensed Font

Perfect for your upcoming projects, Moonstaire is a clean and modern condensed font that can be used for invitation cards, home decore book title, fashion or beauty promotional headline, editorial, website design and more.

Franceur – Cute Condensed Font

If you are looking for a font option with natural handwriting feel, consider Franceur, a stunning typeface design that excels when used for logos, labels, posters, flyers, and other branding and corporate identity materials.

Marisole – Free Condensed Font

Check out Marisole, a simple and eye-catching font that you’ll be hard-pressed to pass up. It has everything you’d want in a great looking condensed font, plus it’s available for free. What’s not to love about that?

Brengkel – Free Condensed Font

condensed font

If you are wanting to get your hands on a font that looks beautiful and doesn’t skimp on features, You can’t go wrong with Brengkel. We wholeheartedly recommend you to check out this free font design pronto.

Andreas – Condensed Rounded Font

Andreas - Condensed Rounded Font

Looking for a condensed font with creative lettering? Then this font is perfect for you. It features a set of unique characters in a narrow style with rounded edges. The font includes both uppercase and lowercase letters as well as in OTF and TTF formats.

FONTUNA – Free Condensed Font

FONTUNA - Free Condensed Font Family

This is a free condensed font that comes with a beautiful and elegant letter design. With tall and narrow spacing. It’s perfect for crafting simple posters and flyers. The font is free to use with your personal projects.

Nailhead – Bold Modern Condensed Font

Nailhead - Bold Modern Condensed Font

Nailhead is a modern condensed font featuring a clean-cut lettering design. It comes with a mix of vintage elements as well. Making it a great choice for label, badge, and signage design works. Nailhead is an OTF font with more than 250 glyphs.

Aguero Sans – Luxury Sans Serif Narrow Font

Aguero Sans - Luxury Sans Serif Font

Just by looking at this font, you can tell it’s a perfect fit for luxury branding designs. Whether you’re making a logo for a fashion brand, poster for a high-end product, or a website header for a jewelry shop, this font will make them all look more professional.

Beaver – Creative Narrow Font

Beaver Font - Creative Narrow Font

Beaver is a very creative narrow font that features a handwritten letter design. This font is perfect for crafting titles for posters, flyers, banners, and other designs related to fun and entertaining projects.

Legal Obligation – Compressed Font Family

Legal Obligation - Compressed Font Family

This is a unique family of fonts that features a compressed narrow design. It comes in light, regular, and bold font weights. As well as in OTF and TTF formats. The font is most suitable for title and heading designs. And it comes in a serif version as well.

Calama – Free Clean Condensed Font

Calama - Free Clean Condensed Font

Calama is a clean and minimal font that features a condensed letter design. This font includes uppercase and lowercase letters. And you can use it completely free with your personal and commercial projects.

Edingu – Condensed Sans Serif Font Family

Edingu - Condesend Sans Serif Font Family

Edingu is an elegant condensed font that features a modern design that’s ideal for professional, luxury, and branding designs. The font is available in 3 different styles, including regular, rounded, and italic styles.

CONQUEST – Sans & Slab Serif Font

CONQUEST - Sans & Slab Serif Font

Conquest is a bold serif font with a slightly condensed design. It’s most suitable for making titles and headings related to sports and entertainment-related brands. The font is available in both sans-serif and slab serif designs as well.

Story Telling – Fun Condensed Font

Story Telling - Fun Condensed Font

This fun and quirky condensed font is a great choice for crafting posters, greeting cards, book covers, and more related to children of all ages. The font includes ligatures, glyphs, and much more.

Genuine – Free Condensed Font

Genuine - Free Condensed Font

Genuine is a modern condensed font featuring a bold and stylish letter design. This font is ideal for designing website headers and posters. The font is free to use with personal and commercial projects.

Efesto – Free Modern Narrow Font

Efesto - Free Modern Narrow Font

Efesto is another free font with a tall and narrow design. This font is also completely free to use with your commercial and client projects. It includes both regular and italic font styles.

Forever Freedom – Narrow Font Family

Forever Freedom - Narrow Font Family

This modern font family features multiple fonts with different weights and styles. Including italic and outline designs. All of the typefaces have narrow condensed character designs as well.

ARGON – Unique Narrow Display Font

ARGON - Unique Narrow Display Font

Argon is the perfect font you can use to design logos and titles for modern businesses. The font features a set of unique narrow letters unlike any other font on our list. It also comes in 4 different weights.

Norfolk – Creative Font Pair

Norfolk - Creative Font Pair

This elegant font pair includes both a narrow sans serif font and a bold serif font. Two of which go really well together. You can use both fonts to design titles or even design paragraphs.

Due Credit – Bold Narrow Font

Due Credit - Bold Narrow Font

A bold and narrow sans-serif font for designing headings and titles. This font is most suitable for posters, website headers, and title designs. It comes in multiple weights and includes both uppercase and lowercase letters as well.

Alvaro – Free Condensed Sans Serif Font

Alvaro - Free Condensed Sans Serif Font

Alvaro is a beautiful free sans-serif font that features a condensed design. This font also has a vintage feel to it. And it’s ideal for badge and label designs. It’s free to use with your personal projects.

Parkia – Condensed Typeface

Parkia - Condensed Typeface

Parkia is a family of condensed fonts that include typefaces in various styles and font weights. You can use this font with different types of professional and creative projects as well as print designs.

Las Valles – Ultra Condensed Fonts

Las Valles - Ultra Condensed Fonts

This elegant and condensed font is a great choice for designing logos, website headers, and flyers for luxury and high-end brands. The font includes all-caps letters along with punctuations and numbers.

Sprout – Narrow Sans Serif Font

Sprout - Narrow Sans Serif Font

Sprout features a tall and narrow design that makes it a great font for crafting all kinds of designs, including greeting cards, website headers, posters, social media posts, and much more.

Tallios – Narrow Font

Tallios - Narrow Font

Tallios font comes with a narrow design and stylish rounded edges. It’s most suitable for crafting social media posts, quotes, posters, and T-shirt designs. The font includes both uppercase and lowercase letters.

GATSBY – Display Condensed Font

GATSBY - Display Condensed Font

Gatsby is an elegant condensed font you can use for all kinds of professional, business, and branding designs. It seems particularly more suitable for luxury brands and fashion-related design projects.

Calcio – Ultra Condensed Font

Calcio - Ultra Condensed Font

Calcio font features a highly condensed design that gives it a narrower look. The font is best for creating titles, headers, and posters. It includes both uppercase and lowercase letters and symbols.

Nomads – Condensed Font

Nomads - Condensed Font

Nomads is a condensed font that comes with a vintage design. It’s best for crafting badges, labels, and logos for vintage-themed businesses and brands. The font comes in Regular, Rounded, and Vintage styles.

Chillvornia – Condensed Font

Chillvornia - Condensed Font

Chillvornia font comes with a unique handcrafted design with decorative letters. The font is perfect for designing modern-vintage badges, posters, titles, and headers.

Nordams – Narrow Font

Nordams - Narrow Font

Nordams is a family of condensed fonts that comes with various styles and weights. It includes 12 different font styles in 5 different weights ranging from thin outline to bold and more in between.

Morganite – Free Narrow Condensed Font

Morganite - Free Narrow Condensed Font

This free font is available in 18 different styles you can use with various types of projects, including banners, posters, website headers, and much more. It’s free to use with your personal and commercial projects.

Yafeu – Narrow Font

Yafeu - Narrow Font

Yafeu is a bold narrow font you can use to design different types of print and digital creations, including posters, banners, flyers, and website headers. The font includes uppercase, lowercase letters, numbers, and punctuations.

Sabang Island – Condensed Font

Sabang Island - Condensed Font

Sabang Island features a unique design that will surely make your designs stand out from the crowd. The font comes in clean and rough styles, both of which includes uppercase and lowercase characters and numbers.

Gorgeous – Free Condensed Display Font

Gorgeous - Free Condensed Display Font

Just as the name suggests, this free condensed font features an elegant design that you normally see in glamorous and luxury brand designs.

The tall and narrow design of this font makes it a great choice for making logos, titles, and headlines for fashion and luxury design projects. The font, however, is free to use only with personal projects.

This free font has all the elements of professional font design. Even though it’s only free for personal projects, designers, artists, and photographers can still use it with portfolio designs and social media designs to make their creations look more professional.

Manufaktur – Font Family

Manufaktur - Font Family

Manufaktur is a massive font family that comes with a total of 60 fonts. It includes fonts in 5 weights and 3 styles, all of which also ranging from 3 widths from condensed to expanded.

Lonssa Condensed Typeface

Lonssa is a gorgeous condensed font that comes with a stylishly narrow design. It’s perfect for feminine product design as well as your lifestyle blog headers, book covers, greeting cards, wedding invitations, and more.

Maxwell Sans UltraLight

Maxwell is a minimalist narrow font that features a mixed modern-retro design inspired by the text and sign designs from the 1950s. This font comes in both uppercase and lowercase letter versions with alternative characters and glyphs.

Aldo Sans – Free Modern Condensed Font

Aldo Sans - Free Modern Condensed Font

Aldo Sans is a creative condensed font that features 3 different styles, including regular, bold, and italic styles. The font is free to use with personal and commercial projects.

Calibre – Free Narrow Condensed Font

Calibre - Free Narrow Condensed Font

Calibre is another tall and narrow condensed font that is most suitable for decorative designs and crafting titles for posters. You can use it for free with your personal projects.

Glorynight Tall Version

This is font will fit in nicely with all of your website header designs, logotypes, badges, and signage designs. The tall and bold design of the font will certainly make your text stand out. It has been designed with “the principle of octagonal form”

Vera Typeface

A font made specifically for luxury brands and high-end products, Vera is ideal for showing off authority and class. Vera features a design similar to the font used by Vogue and it comes in rough, regular, and oblique versions.

Checkpoint Display Font

Checkpoint is a professional multilingual font you can use with almost any type of design work, including logos, signage, banners, posters, and much more. The font also comes in several different versions ranging from light to bold.

Latinbrush Typeface Family

This highly creative brush font also features a narrow condensed design. It supports multiple languages and comes in several font variations. It’s great to use with your greeting card designs, social media posts, and poster designs.

Hammerhead Typeface

Hammerhead is a big, bold, and condensed font that you can use for vintage and retro-themed designs, including logotypes, signage, website headers, banners, and posters. The font includes both uppercase and lowercase letters and comes with 252 glyphs.

Akrobat – Free Geometric Condensed Font

Akrobat - Free Geometric Condensed Font

Akrobat is an elegant condensed font you can use with all kinds of print and digital designs, including flyers, posters, banners, and social media posts. The font is available in multiple weights and supports multilingual characters as well.

Calima – Free Rounded Condensed Font

Calima - Free Rounded Condensed Font

Calima is a free creative condensed font with rounded character design. This font also features a geometric design and it’s free to use with personal and commercial projects.

Highest Praise Font

A brush font featuring a stylish condensed design. This font features a mix of both modern and vintage design elements that will add a unique attractiveness to your various design works.

Trailmade Font Family

A yet another brush that comes with a truly natural look and a rugged design. The font is available in several different styles and it includes swashes, automatic double-letter ligatures, and more handcrafted design elements.

Minty March Condensed Font

This is the type of font that you usually see on greeting cards and wedding invitations. Minty March is a condensed font that also doubles as a serif font. It includes both uppercase and lowercase letters with numbers, ligatures, and more.

Selecta

Selecta is a rounded sans serif condensed font that’s perfect for poster and website header designs. The font also features a professional design that makes it suitable for logotypes and branding work as well.

Montagna LTD

This unique font features a design inspired by the details seen in the Italy’s Stile Liberty. It’s been designed as a “tribute to Italy of the early twentieth century,” which makes it the perfect font to be used with your vintage and classic themed designs.

Tinsel Font Family

Tinsel is a family of fonts that features several condensed typefaces. You can use the font for branding work like letterheads, logotypes, business cards, and other professional designs.

Minority Condensed Script Font

This font features an ultra-condensed script design that aims to give your text a natural hand-painted look. It will go along great with T-Shirt designs, logos, and other creative design work.

Cheddar Gothic Font Family

This beautiful and hand-drawn condensed font family includes 8 unique typefaces, including Sans, Serif, Slab, Stencil, and more. Each font in this family comes with 92 matching catchword and icon glyphs, which makes this the perfect font for designing logos and signage.

Blocklyn Font Family

Blocklyn is a great font for showing your titles and mission statements in big bold text. The font family features 4 typefaces Condensed, Condensed Italic, Grunge, and Grunge Italic. It also comes with 2 bonus PSD mockup templates as well.

Maxwell Sans Small Caps Bold

Inspired by retro fonts from the 1950’s, the Maxwell Sans font features two typefaces: Regular and small caps. The clean and minimal design of this font makes it best for both headline and body text.

Forest Line Font Condensed

This condensed web font comes with a creative touch and unique design. The font is available in three versions: light, regular, and bold. It seems ideal for website headers, titles, and even logo designs.

BiteChalk Typeface

BiteChalk font will make your text look as if they were drawn on a blackboard. This font comes in 4 typefaces, including regular, bold, normal, and slim. It’s a unique font you can use for designing restaurant menu boards, signage, posters, T-Shirt designs, and much more.

Carnot All-Caps Font

This all-caps grotesque type font features a minimal and an elegant design for making your logotypes, magazine, and poster design look more professional than ever. Carnot font also supports over 20 different languages.

Essenziale – Font Family

Essenziale is a minimalist and an ultra-condensed font family that comes in 8 versions, including Bold, Slab, Slab Bold weights, and more. Each font in this family features unique characters, making a total of 412 glyphs in the font family.

Global

This is a professional condensed serif typeface that’ll make your text looks like something you usually see on modern magazines and corporate websites. The Global font is perfect for your formal and commercial designs.

BAHN Pro Rough

Bahn is a rough font that’ll go along nicely with your entertainment and playful designs. This condensed and vintage-style font comes in 3 weights and 228 glyphs.

Kahuripan

At first sight, you can see this font being used for a logo, signage, or a header design. The bold retro design of the font makes it perfect for such designs. The font comes in both uppercase and lowercase versions.

Mangano

Mangano features both a clean and rough worn off design with a mixed modern/vintage look. It comes in uppercase and lowercase versions for creating signage, logos, T-Shirt designs, and more.

Berry Typeface

This slightly rounded multilingual sans-serif typeface supports spanish, portuguese, german, danish, french, and a number of other languages. The modern look of this typeface makes it ideal for any type of design work.

Gatsunaga

Gatsunaga is a condensed brush font that features a design inspired by a samurai sword strikes. Hence the sharp edges and precise flow of the font design. It looks perfect for book covers and movie posters.

Nedo

Nedo is a display font that features both normal and condensed versions. The retro look of this typeface makes it the best choice for neon signs, T-Shirt designs, and logo designs.

Hennigar

The designer of this font has put a serious thought into crafting each letter in this Neo-Grotesque sans typeface in precision. The font comes in both normal and condensed versions.

Timber Typeface

This font looks great for crafting social media content and website headers. The Timber typeface features an old vintage look along with grunge elements.

Amorie SC Font Family

Amorie is a hand-drawn font that comes in a number of weight, styles, and glyphs. This font will help add a little human touch to your digital graphic designs.

Wilder

This is yet another handwritten condensed sans serif font that includes 300+ glyphs and comes in .otf, .ttf, and web font versions. It’ll look great with your header and poster designs.

Hipstetic Font Family

Hipstetic is a font family that features a mixed design of hipster and vintage looks. It comes in 4 different font variants and 100 glyphs. Perfect for book covers, website headers, signage, and more.

Aracne Condensed

Aracne is a handwritten font that features slightly scrawled letterforms with a natural look. It also comes in regular, condensed and ultra condensed styles to fit in with different types of design work.

Catalina Anacapa

This hand-drawn font pack comes in 5 font families and with 2 graphic ornament fonts, each with its own different styles and weights. This font pack has everything you need for crafting restaurant menus, quotes, signage, logos, headers, and much more.

Gratelos Display Font

Condensed Display Font

The Gratelos font consists of the best parts of both the vintage and modern into a single style. One of the exciting features of this font is that it pairs perfectly with any modern sans serif font such as Montserrat, among others. It is an amazing display font, which comes with uppercase characters, and that makes it best suited for large display sizes including, headlines, logos, advertising, packaging, and more.

Uniser Condensed

Condensed Display Font

Uniser is a one-of-kind, carefully handcrafted bold script font. Because of its casual charm, the font appears amazingly down-to-earth, readable, and, ultimately, incredibly versatile. The font is PUA encoded- meaning you can access all of the glyphs and swashes easily.

Howard Condensed Font

Condensed Display Font

Designed by Kulokale Studio, Howard is a modern and elegant serif font. It comes in two versions- Regular and italic. This stylistic font is best suited for titles, headlines, advertising, packaging, logotypes, and more. To use the stylistic alternates of this font, you’ll require professional design software such as Adobe Illustrator, Photoshop, InDesign, or Inkscape.

Parginer Condensed Sans

Condensed Display Font

A modern and elegant sans-serif font, Parginer is a stylish font created to suit your every need. This font comes with a family of 10 fonts and matching italics. It includes regular, condensed, expanded, italic, expanded italic, semi-expanded italic, and more. You can use this font with ease in your titles, headlines, advertising, logotypes, editorial design, among other projects.

Barstrip Font

Condensed Display Font

Barstrip is a modern serif font that is a perfect fit for sleek and elegant titles, headlines, custom logotype designs, and more. It is a beautiful typeface, and it comes with upper and lowercase characters, numerals, and a large range of punctuations. Interestingly, the bold version of the font gives more impact and helps the font stand out on busier backgrounds and designs requiring a stronger text presence.

5 Tips for Using Condensed + Narrow Fonts

Condensed fonts are quite different from other types of fonts. When used right, they fit in well with almost any type of design. Here are a few tips on proper condensed fonts usage.

1. Use Sans-Serif Fonts

Condensed and narrow fonts are often used in creative and modern designs, especially for crafting titles and subheadings. However, they are also a great choice for paragraphs and body text as well.

Bw Modelica Ultra Condensed font family

The key is to choose the right condensed font. Since condensed fonts have narrow spacing, they tend to make long paragraphs a bit hard to read. As a result, it’s a good practice to use condensed sans-serif fonts for paragraphs to improve readability and reduce clutter.

2. Create Big and Bold Titles

Robinson Press narrow font

Condensed fonts are best used for titles and headings. Especially when you’re trying to capture the user’s attention with a big bold title, a narrow font is a perfect choice for achieving that goal. Go as big as you want and create designs that turns more heads.

3. Find the Right Font Pair

Unlike when using regular fonts styles, you need to pick and pair fonts more carefully when using condensed fonts. Finding the perfect secondary font to match the narrow designs of your title font will require some effort.

Gore Regular font family

When looking for a font to pair with a condensed font, you don’t need to find another condensed font. In fact, a regular sans-serif font often pairs well with a narrow font. You can use fonts with different styles and weights as well. Find a pair that makes it easier to differentiate between titles and paragraphs.

4. Pick a Font Family

Okana - Sans Serif Font

It’s always a good idea to pick up a font family when using condensed fonts as they include the font in multiple styles and different weights. This way you can use the same style of font for both your titles and subheadings using variations of weights.

5. Use Fonts That Match the Design Theme

Even condensed and narrow fonts come in various styles and designs. For example, there are condensed fonts with fun and quirky designs that are most suitable for designs yoy make for children. Then there are fonts with elegant serif designs that are perfect for luxury brands.

Minerva Typeface

When choosing condensed and narrow fonts, consider using fonts that match the overall theme of your design or project.

Once you’ve found the best condensed font for your titles, then comes the challenge of finding a matching font for body text. Keep exploring Envato Elements to find the right font combination for your design projects. And have a look at our modern serif fonts and script fonts selections for more inspiration.