Day: October 14, 2024

I'm curious to hear your thoughts on how AI can be leveraged for SEO success.

1. What specific AI tools or techniques have you found most effective?
2. How have you integrated AI into your SEO workflow?
3. What challenges or limitations have you encountered when using AI for SEO?
4. Are there any emerging AI trends in SEO that you're excited about?

Let's discuss and share our experiences with AI in SEO!

Finding and inserting special characters is one of the most annoying things all writers and designers have to deal with on a day-to-day basis.

What is that character that looks like a horseshoe (Ω)? What is the code for the infinity symbol (∞)?  Oftentimes, figuring out what to search for is the biggest battle. With Google and AI, this process is now a bit simpler but when you have to do it regularly, it’s a huge waste of time. Thankfully, we finally have a solution.

PopChar is an amazing little app that will solve this problem once and for all. It allows you to easily find special characters and insert them into your documents and designs with just one click. This app will help you avoid making mistakes when using special characters and save a ton of valuable time.

Let’s dive in and explore how this app can be useful for almost everyone who uses a computer.

What is PopChar?

PopChar is a simple yet very useful app for finding special characters that are not available on the keyboard. With a sleek and simple user interface as well as multiple ways to easily find special characters, this app will help you copy and insert characters into your documents and designs effortlessly while saving time and working more efficiently. Some of the legendary inventors, such as Steve Wozniak are also using this app.

PopChar is basically a supercharged version of the Character Map application available on your system. The app streamlines the process of finding special characters with a much more user-friendly interface and a zoom-in function that makes it easier to see more details about each character.

There are lots of other cool features in this app as well.

Multiple Ways to Search

The main purpose of using an app like PopChar is to find special characters more easily and this app does this job perfectly by providing you with more than one way to search for characters.

The app has an organized user interface where you can browse fonts and explore characters. There’s a search bar that lets you easily find any character in a font. All you have to do is type the name of a symbol or character.

But what if you don’t know the name of a special character? Then you can click on the small pencil icon right next to the search bar to bring up a drawing window. Here, you can draw the symbol using your mouse or drawing pad to quickly find any special character by memory.

Then click on the character to copy it. Or, if you have a text editing app opened, the character will be instantly inserted into the editor.

Detailed View of Each Character

PopChar has a useful Zoom function that lets you see more details about each character. When enabled, this function shows you information about the characters, such as the shortcut keys, HTML codes, and more just by hovering your mouse over a character.

You can also right-click to show additional details about the characters as well.

Arrange & Organize Characters

The user interface of the PopChar app can also be organized to view specific types of characters. For example, the Alphabet layout is best for finding the accented characters. There are also other layouts for emojis, symbols, and more.

Easily Find Ligatures and Emojis

PopChar is also the perfect tool you can use to quickly find ligatures. The app organizes all of the ligatures of the font in a separate section of the character table for easier access.

Finding specific emojis in emoji fonts is also easier with PopChar as it lets you find emojis by name and even in different skin tones.

Find the Perfect Font

Another cool feature in PopChar is the sample text preview option. You can use this function to preview fonts in different paragraph styles. It even lets you switch between popular sample text options like Lorem Ipsum and Fillerati. Or you can use your own custom text as well.

Cross-Platform & System-Wide Integration

PopChar works seamlessly across both Mac and Windows. The app features a smooth system-wide integration that makes it compatible with not just text editors and design software but almost every app on your computer.

Pricing Plans

PopChar costs $19.99 per year and it allows you to use the app on up to two computers.

The Business plan for PopChar costs $39.99 per year and it lets you use the app on up to five computers per user.

You can also buy the app for a one-time cost of $39.99 but it will only include minor bug fixes and a license for a single computer.

The biggest benefit of getting the subscription is that it lets you use both Mac and Windows versions of the app. It also offers regular updates, including upgrades to new versions of PopChar.

Should You Use PopChar?

Designers, writers, and marketers often have to deal with special characters. For example, the copyright symbol is a commonly used special character in various written and graphic design projects. But it’s difficult to remember and keep track of the keyboard shortcut code for this symbol and many others that you use regularly.

This means you’ll often have to use Google to search for the symbol, find the shortcut code, go back to your text editor, and use the keyboard shortcut. Imagine doing that multiple times every day.

If you struggle with finding special characters, PopChar is definitely worth checking out. It will make your life so much easier as it works across all types of apps from Microsoft Word to Google Docs, PowerPoint, InDesign, email apps, and more. Simply put, the app is designed to help you save time and work more efficiently.

PopChar has a free trial with limited features that lets you try it out before purchasing. If you do decide to buy the app, be sure to use the code “DSHACK-40” to get a 40% discount on the subscription for the first year.

Looking to make a bold and striking impression in your designs? A Russian-style font might be just what you need.

In this post, we’ve curated a collection of the best Russian-style fonts, perfect for making bold statements in your projects. From fonts inspired by Soviet-era propaganda posters to more modern interpretations, these typefaces bring a rugged yet refined feel to any design.

Characterized by their strong, angular shapes and often heavy, block-like forms, these fonts evoke a sense of power, history, and artistic flair. They’re ideal for capturing the essence of boldness and authority while adding an intriguing, cultural touch. Check out all the fonts and start downloading.

Sputnik – Russian Style Font

Sputnik font, inspired by vintage USSR propaganda posters, embodies a distinctive Russian style. It features uppercase English letters, punctuations, numbers, and some alternates, packaged within four unique font styles. Applying it in red enhances its appeal, truly capturing the essence of its vintage inspiration.

TF-Revolucion – Russian Style Font

Experience the powerful impact of the TF-Revolucion Russian-style font. Inspired by the robust lettering in old Soviet propaganda, this bold and blocky font guarantees an immediate visual punch. Ideal for design projects requiring stand-out elements, from t-shirts to posters, banners, signage, and labels.

Vnaguard Valor – Soviet Inspired Font

Vanguard Valor is a vintage typeface steeped in the influential aesthetics of the Soviet era. It authentically captures the vigor and unity of a defining historical period, blending robust geometric constructs with stark angularity. Ideal for projects needing historical weight or a sense of collective strength, Vanguard Valor enables your designs to invoke the unyielding spirit of the past.

Prodiga – Russian Propaganda Font

Inject a dose of intense, Russian-inspired design into your projects with the Prodiga font. Powerful and striking, its sharp, boxy appearance makes a bold statement. Ideal for bold headlines, eye-catching posters, E-Sport logos, sports jersey text, and more. The package includes both TTF and WOFF versions.

Pinkrabbit – Russian Style Font

Pinkrabbit is a distinctive Russian-style font that stands out with its non-Western charm. This versatile typeface comes with both upper and lower case letters, numerals, and punctuation, making it ideal for logos, social media posts, brochures, magazines, and more. Available in TFF and OTF files, Pinkrabbit could be the perfect addition to your creative toolkit.

Republica Minor 2.0 – Russian Style Font

The Republica Minor 2.0 font gives the original design of its Russian-style letters a refreshing makeover. With enhanced features including altered punctuation and refined capital ‘M’ and ‘R’ designs, it remains a top pick for robust logos, TV shows, and video games. It now includes Kerning for classes, support for Macedonian and Serbian italics, and anticipates some overlap from tight spacing and European accents.

TF-Russya – Russian Style Font

TF-Russya is a bold, Russian-style font featuring sharp, boxy characteristics. Perfect for creating standout posters, captivating headlines, engaging typography projects, dynamic E-Sport logos, or adding a unique touch to sports jerseys, it serves as an excellent creative asset for various design needs.

Kyber Ricon – Russian Style Font Family

Kyber Ricon, a Russian style font, is a unique monospaced sans serif family noted for its diverse width and weight options. It offers robust support for over 400 Latin-based languages and extensive Cyrillic and Greek support, making it ideal for use in Russian, Bulgarian, Ukrainian, and many other languages.

Deutschlander 2.0 – Russian Inspired Font

The Deutschlander 2.0 is a novel Russian-inspired font, boasting a refined design that includes enhanced spacing and remodeled characters. Apt for compact spaces like business cards and movie credits, it supports a wide spectrum of languages and characters including basic Latin, extended Latin, Cyrillic, Greek, fractions, alternates, and more.

Heathergreen – Russian Style Font

Heathergreen is a unique font with a blend of aesthetics designed to occupy more vertical space. It boasts being nearly 20% taller than its relative, Deutschlander. Unlike typical display fonts, Heathergreen is suited for body text and titles. It supports basic and extended Latin, Greek, Cyrillic, and other European accents.

Karbitan – Russian Style Font

The Karbitan Font, inspired by Russian style typography, delivers a strong, sharp, and boxy feel that stands out, making it perfect for poster designs, headlines, and typography projects centered around themes like construction, resistance, or revolution. With its striking appeal, it’s also suitable for E-sport logos and sports jersey text.

Myla – Russian Inspired Font

With roots in retro Soviet design, the “Myla” font is a multi-functional asset perfect for an array of projects. Its three variations – Regular, Bold, and Black in regular and italic styles – convey a sense of history. Ideal for everything from clothing labels to album covers, it provides a unique blend of cultural aesthetics.

Katalist – Russian Style Font

The Katalist is a bold Russian-style font that brings a strong and striking appeal with its boxy, sharp design. It fits ideally with poster designs, headlines, typography projects encompassing themes from streetwear to revolution, religious events, and sports jersey texts. The package is made complete with 316 glyphs, 64 language options, alternate styles, localized forms, and more.

Neubahn – Russian Style Font

The Neubahn is a bold, super-condensed typeface, inspired by Russian style fonts. It features tight kerning, making it perfect for impactful branding projects and attention-grabbing editorial headlines. Neubahn comes in various formats including OTF, TTF, WOFF, and WOFF2, with uppercase and lowercase letters, punctuation, numbers, and ligatures included.

Cd Freiburg – Russian Style Font

Cd Freiburg is a distinctive, vintage typeface that beautifully captures the spirit of wartime propaganda art. With its blocky, bold serifs and the weathered texture of each character, this font creates a strong and impactful aesthetic. Boasting both upper and lowercase letters, ligatures, stylistic alternates, and a variety of numbering styles, it provides wide versatility.

Freich – Russian Style Font

Freich is a bold Russian-style font with a vintage flair, ideal for superhero, rebellious, or propaganda-themed posters. Its powerful letter forms make statements command attention. The font set includes Freich, Freich Inline, and Freich Fill in both otf and ttf formats, with 327 glyphs and special ligatures.

Regime Grotesk – Russian Inspired Font Family

Regime Grotesk is a versatile, sans-serif font family inspired by the Russian-style typography, embodying attributes from the fonts of the time like Futura and Mostra. With its distinctive sloping “S” and low crossbars, it offers a modern yet timeless aesthetic. Featuring four weights, a round version, and matching obliques, it’s designed to adapt to web, print, and signage.

Free Russian Fonts

Russian Dollmaker – Free Russian Font

This stylish font comes with a set of creative letterforms with designs inspired by Russian typography. The font is ideal for crafting bold titles that instantly grab attention. It’s free to use with your personal projects.

Russian Spring – Free Russian Looking Font

Another free Russian-style font that features many decorative elements inspired by Russian-style letters. This font is also great for crafting titles for propaganda-themed designs. It’s free for personal use only.

Fontograd – Free Russian Style Font

A bold and striking font that you can download for free. Fontograd is a modern font inspired by Russian-themed typography. It has an ideal design for crafting big titles for posters and flyers.

Kyber Ricon – Free Russian Font Family

This free font comes with a monospaced letter design with Russian-inspired characters. It’s ideal for designing attention-grabbing titles and headings. The font is free to use with personal projects.

Russo One – Free Russian Style Font

Russo One is a clean and simple title font that features a subtle Russian-themed letter design. This font is perfect for making big and bold titles for your posters and banners. The font is free for personal and commercial use.

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.

Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click.

Suddenly, my campaigns were more focused, organized, and way more effective. I noticed the sky looked bluer, and the flowers smelled sweeter. Well, maybe that last part isn’t true, but everything seemed to run much more smoothly.

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results.

In this post, I’ll walk you through nine marketing frameworks that will help you bring order to your marketing strategy and deliver consistent results.

Table of Contents

• What is a marketing strategy framework?
• The Best Marketing Frameworks
• Selecting the Best Marketing Framework for Your Business

You can think of it like this: You wouldn’t dream of approaching your marketing with a “throw spaghetti at the wall and see what sticks” attitude because it would be a disaster for your organization.

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan.

Your marketing strategy framework takes this all a step further and, as mentioned above, ensures your marketing plan is successful because you’ll share content with your audiences at the right time in the most relevant channels that are more likely to drive results.

The Benefits of a Marketing Framework

A marketing strategic framework does more than just keep you focused on the task at hand. As your company grows and your team grows along with it, you must find a way to communicate with every member of the marketing department, no matter where they work or what tasks they are responsible for.

Creating a marketing framework is the best way to ensure that everyone knows what they need to do and how they need to do it. Additional benefits of utilizing a marketing framework include:

• Creates a home for templates, guides, tools, and assets that all marketers in your organization will need to access.
• Establishes and communicates approved verbiage for the organization.
• Improving marketing enhances the growth and bottom line of the company.
• Allows the team to compare different strategies and determine the best route.
• Communicates who is responsible for what and makes transferring people from one role to another easier.
• Saves time by limiting “redos” — areas often susceptible to errors that need work.

In addition, your framework will help you predict your customer’s behavior and the revenue you can expect to see. As a result, it will help your team function more efficiently and produce more effectively.

The Best Marketing Frameworks

Marketing has probably existed since prehistoric days when entrepreneurial cavemen designed state-of-the-art spears and tried selling them to their less “handy” counterparts.

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Let’s take a look at some traditional models as well as some newer frameworks.

Traditional Marketing Models

1. 7Ps Marketing Mix

The 7Ps Marketing Mix is the ultimate checklist for getting your product or service into the world.

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence.

Think of it as covering all the bases to ensure you’re not missing anything crucial when planning your marketing strategy.

When to Use It

I’ve found that the 7Ps framework really comes in handy when you’re in the planning stages of something new or when you need to take a fresh look at what you’re already offering. It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers.

How to Use It

1. Product: What exactly are you selling? Make sure you’re crystal clear on the features, benefits, and what makes it stand out from the competition.
2. Price: Figure out how much you’re going to charge. Consider production costs, what your competitors charge, and how much value your customers see in your product.
3. Place: Where are you going to sell it? Whether in a physical store, online, or both, the key is ensuring your target audience can easily get their hands on it.
4. Promotion: How are you going to get the word out? This covers everything from ads to social media to email campaigns — anything that helps you connect with your audience.
5. People: Who’s involved in delivering your product? From your sales team to customer support, having the right people in place can make a difference in how your customers experience your brand.
6. Process: What’s the process for getting your product to your customers? It’s important to map this out to keep things running smoothly and ensure your customers are happy.
7. Physical Evidence: What tangible proof do you have that your business is legit? This could be anything from your packaging to online reviews — anything that gives your customers confidence in your brand.

Pro tip: I’ve learned that the 7Ps framework isn’t something you do once and forget about. Markets change, customer needs evolve, and you must revisit your marketing mix regularly to stay ahead.

Example: Let’s say my company is launching a new software tool. For “Promotion,” I’m going to zero in on digital marketing channels like social media ads and email campaigns, knowing that’s where my tech-savvy audience hangs out.

When it comes to “Process,” I’m going to streamline the customer journey from discovery to purchase by ensuring our website is optimized for conversions, with clear CTAs, a quick checkout process, and automated follow-up emails to nurture leads.

2. STP Marketing Model

The STP Marketing Model is all about getting laser-focused on who your customers are and how to best reach them. STP stands for Segmentation, Targeting, and Positioning (it also stands for the seminal ‘90s alt-rock band Stone Temple Pilots, but that’s not what we’re talking about here).

STP is a top-down approach that helps you break down your audience into smaller segments, determine who’s most likely to be interested in your product, and then position your brand to appeal directly to them. In my experience, it’s like crafting a personalized message for each group rather than a one-size-fits-all approach.

When to Use It

I’ve found the STP model to be super useful when you’re looking to refine your marketing efforts, especially if you’ve got a diverse audience.

Whether launching a new product or trying to make your existing campaigns more effective, this model helps you zero in on the most receptive segments and tailor your messaging accordingly.

How to Use It

1. Segmentation: Start by dividing your overall market into smaller segments based on different criteria like demographics, behaviors, or needs. The goal is to identify distinct groups within your broader audience.
2. Targeting: Once you have your segments, it’s time to decide which ones are worth focusing on. Pick the groups most likely to convert or bring the highest value.
3. Positioning: Finally, position your product in a way that resonates with your chosen segments. Craft a message highlighting how your product meets their needs and sets you apart.

Pro tip: From my experience, don’t shy away from revisiting your segments and targets as your business grows. Your audience’s needs can change over time, and staying flexible with your STP strategy can help keep your messaging relevant and effective.

Example: Let’s say I’m launching a new line of eco-friendly products. For “Segmentation,” I’ll break down our audience by eco-consciousness and lifestyle choices. Then, in the “Targeting” phase, I could focus on young professionals passionate about sustainability.

Finally, for “Positioning,” I can emphasize our products' environmental benefits and unique features, positioning them as the perfect choice for people who want to make a difference without sacrificing quality.

3. Porter’s Five Forces

​​Porter’s Five Forces is one of those frameworks I turn to when I need to understand the bigger picture better.

While most marketing frameworks focus on the product and the audience, this one looks outward at the external influences that can impact profitability.

Developed by Michael Porter, a Harvard Business School professor and expert in competitive strategy, this framework helps you evaluate five key forces that shape any industry’s profitability and competition:

1. Threat of new entrants.
2. Bargaining power of suppliers.
3. Bargaining power of buyers.
4. Threat of substitute products or services.
5. Intensity of competitive rivalry.

Porter’s extensive work in competitive strategy has made this model a cornerstone in business strategy, helping companies understand the complexities of their competitive environment.

When to Use It

I find this framework especially useful during strategic planning, whether entering a new market or launching a new product.

Even if you’re not in the early stages, it’s a great way to reassess your position and identify where to gain a competitive edge. It’s also handy for established businesses to understand how industry dynamics are shifting.

How to Use It

To apply Porter’s Five Forces, start by analyzing each of the five forces in the context of your industry.

1. Threat of New Entry: Consider your industry and assess how difficult it is for competitors to enter. Are there significant barriers, such as high capital costs or strict regulations? Or is it relatively easy for new businesses to join? If you're in a mature industry, you may be less worried about new competitors, but this can be a major concern in emerging, dynamic markets.
2. Bargaining Power of Suppliers: Next, assess the power suppliers have over your pricing. If there are only a few suppliers, they hold more power, which can hurt margins. For example, if I’m launching a new product dependent on unique materials, I’m going to feel the squeeze on my costs. But if there are many suppliers, shopping around and negotiating is easier.
3. Bargaining Power of Buyers: Look at how much power buyers hold. If there are only a few large buyers, they can negotiate for lower prices or special terms. But when there are many buyers, controlling the terms is easier. I’ve found this is especially relevant in industries with big B2B contracts where a single buyer can significantly influence a company’s sales.
4. Threat of Substitution: Substitutes are always lurking, especially in tech-driven industries. I stay attuned to alternative products or services that could easily replace ours. For example, if introducing a SaaS tool, you’ll want to watch out for free or cheaper DIY solutions that could lure customers away from your product.
5. Competitive Rivalry: Finally, assess the competition. High rivalry often means price wars, increased marketing spend, and the need to differentiate aggressively. This force is especially intense in markets with low differentiation and many competitors — think airlines or fast food. Focus on building brand loyalty and offering something unique to stand out.

Pro tip: When conducting a Porter’s Five Forces analysis, consider future trends and how these forces might evolve. This can help you stay ahead and adjust your strategy proactively. Download a free Porter's Five Forces model template to try it yourself.

Modern Marketing Models

Now, let’s look at some of the newer models to hit the marketing scene. While they may not have been around as long as the more traditional models, they take into account the current marketing climate and often focus on startups.

4. Pirate Metrics or “AARRR!”

Don’t worry — you don’t need to wear an eye patch or adopt a parrot to use this one. Pirate Metrics, or AARRR, is a framework developed by startup guru Dave McClure. It’s all about tracking the customer journey, from discovering your brand to the point where they’re so happy they’re telling everyone about you.

The name comes from the five stages it focuses on: Acquisition, Activation, Retention, Revenue, and Referral. In my experience, this model is great for startups or any business looking to understand how to optimize each step of the customer journey.

When to Use It

I’ve found Pirate Metrics to be incredibly useful when you’re trying to get a clear picture of where your customers are coming from, how they’re interacting with your product, and what’s keeping them around.

If you’re focused on growth and looking for ways to improve your customer lifecycle, this framework is definitely worth a look.

How to Use It

1. Acquisition: This is all about finding out where your customers are coming from. Are they discovering you through Instagram ads, organic search, or maybe word of mouth? Knowing this helps you double down on what’s working.
2. Activation: Once they’ve found you, what’s the first action they take? Maybe they sign up for your newsletter, create an account, or download a free guide. The goal here is to track these initial steps and make sure they’re as smooth as possible.
3. Retention: Okay, so they’ve interacted with you once — now, are they coming back? Retention is key because it’s always easier (and cheaper) to keep a customer than to acquire a new one. Look at things like repeat visits, product usage, or subscription renewals to see how well you’re doing here.|
4. Revenue: This is where the money comes in. How are you earning revenue from your customers? Whether it’s through one-time purchases, subscriptions, or upsells, tracking revenue helps you understand the financial health of your customer base.
5. Referral: Finally, happy customers tend to spread the word. Are your customers telling their friends, leaving reviews, or sharing your product on social media? Referrals are golden because they lower your customer acquisition costs and bring in new business.

Pro tip: In my experience, Pirate Metrics works best when you track each stage regularly and look for patterns. If you notice a drop-off in one area, that’s your signal to dig in and see what’s going on.

For example, if you’re struggling with retention, maybe it’s time to enhance your onboarding process or offer more value to keep customers coming back.

Example: Let’s say I’m using the Pirate Metrics framework to launch a new app. For “Acquisition,” I’d focus on the most effective channels, like social media ads, and double down on those. In the “Activation” stage, I’d streamline the sign-up process to boost conversions.

For “Retention,” I’d engage users with regular tips or updates to keep them coming back. To drive “Revenue,” I’d optimize upsell offers at key points in the user journey. Finally, for “Referrals,” I’d add a share button to encourage word-of-mouth growth.

5. Lean Analytics Stages

The Lean Analytics Stages framework is a must-know for anyone involved in a startup or looking to scale a new product.

Developed by Alistair Croll and Ben Yoskovitz, two well-respected figures in the startup and tech community, this framework helps startups focus on the right metrics at the right time, moving from an idea to a scalable business.

When to Use It

I’ve found the Lean Analytics Stages framework particularly useful for early-stage startups or when launching a new product. It helps you identify what to measure and when to measure it, so you can make informed decisions that drive growth.

How to Use It

1. Empathy: It all starts with getting to know your customers. You spend time listening to their challenges, gathering feedback, and really understanding the problem you’re trying to solve. It’s all about empathy at this stage, and the goal is to create a minimum viable product (MVP) that addresses a real need.
2. Stickiness: Once you’ve got your MVP, the focus shifts to engagement and retention. Are people coming back? Are they finding value in what you’re offering? At this stage, it’s crucial to fine-tune your product to keep users engaged and reduce churn.
3. Virality: Now that you’ve got a core group of users, it’s time to think about growth. Before you start spending big on ads, you want to make sure your existing customers are spreading the word. Organic growth through referrals is a strong indicator that you’re on the right track.
4. Revenue: This stage is all about making money. You need to figure out how to turn your engaged users into paying customers. Whether through subscriptions, one-time purchases or upsells, the focus is on generating sustainable revenue.
5. Scale: Finally, once you’ve nailed down your revenue model, it’s time to scale. This means increasing your reach, entering new markets, or launching new products. The key here is to build on the data and insights you’ve gathered in the earlier stages to fuel growth.

Pro tip: In my experience, it’s important not to rush through these stages. Each one builds on the last, and if you skip a step, you might miss critical insights that could make or break your business. Take the time to dig into the data and really understand what’s driving your growth.

Example: Let’s say I’m scaling a new SaaS product using the Lean Analytics Stages framework. In the “Empathy” stage, I’d conduct interviews with potential users to pinpoint their biggest challenges, which would help shape the MVP.

I’d then test “Stickiness” by tracking how well users engage and return to the product. As we move into “Virality,” I’d encourage referrals to grow our customer base organically. Once “Revenue” is steady, I’d focus on “Scaling” by expanding into new markets and adding more features.

6. The Hook Model

No, it has nothing to do with the previously mentioned Pirate Metrics, but it does complement the stickiness and virality discussed during Lean Analytics.

The Hook Model focuses on building products that people can’t resist coming back to. It was developed by Nir Eyal, author of Hooked: How to Build Habit-Forming Products, and it focuses on creating habits that keep users engaged over the long term.

In my experience, this model is a game-changer for anyone looking to build products that users feel they can’t live without. It’s about understanding what drives user behavior and using that knowledge to create a cycle of engagement.

When to Use It

I’ve found The Hook Model to be particularly useful when you’re trying to design products or services that require ongoing user engagement. Whether you’re building an app, a website, or even a subscription service, this framework helps you think about how to make your product a regular part of your users’ lives.

How to Use It

1. Trigger: This is where the user journey begins. Triggers can be external, like a push notification, or internal, like a feeling of boredom or stress. The key is to identify what will prompt users to engage with your product.
2. Action: Once triggered, the user needs to take an action. This should be something simple and easy, like clicking a button or scrolling through a feed. The easier it is, the more likely users are to do it.
3. Variable reward: This is where the magic happens. The reward has to be satisfying, but the key is that it’s variable. That little bit of unpredictability keeps users coming back, eager to see what they’ll get next.
4. Investment: Finally, users need to invest something in the product, whether it’s time, effort, or data. The more they invest, the more likely they are to return because they’ve put something of themselves into the product.

Pro tip: One thing I’ve learned is that the best hooks are those that feel natural to the user. It shouldn’t feel like you’re manipulating them; it should feel like you’re genuinely solving a problem or adding value to their lives. When you get that balance right, users won’t just engage with your product — they’ll become loyal advocates.

Example: Let’s say I’m applying the Hook Model to a fitness app. The “Trigger” would be a daily reminder to log workouts, helping users stay consistent. For the “Action”, I’d make it as easy as possible, like entering workout details with just a few taps.

The “Variable Reward” could be random badges or milestones to keep users curious about what they’ll unlock next. Lastly, “Investment” would come from users tracking their progress over time, making them more committed as they see their improvements.

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7. The ICE Score

The ICE Score is a simple yet powerful framework for prioritizing ideas. Developed by Sean Ellis, often called the Father of Growth Marketing, this framework helps you quickly evaluate potential growth initiatives.

ICE — which stands for Impact, Confidence, and Ease — is a straightforward way to decide which ideas are worth pursuing based on these three factors. In my experience, the ICE Score is a lifesaver when you’re juggling multiple projects and need to make smart, fast decisions.

When to Use It

I’ve found the ICE Score to be incredibly useful when you’ve got a list of potential projects or strategies and need to prioritize them.

Whether you’re working on marketing campaigns, product features, or even internal processes, this framework helps you cut through the noise and focus on what’s most likely to move the needle.

How to Use It

1. Impact: Start by asking yourself, “What’s the potential impact if this idea works?” You want to focus on ideas that could make a significant difference to your business or project goals. The bigger the potential impact, the higher the score.
2. Confidence: Next, consider how confident you are that this idea will succeed. This is about gut feeling combined with data. If you’ve seen similar strategies work before, or if you’ve got solid research backing it up, give it a higher score.
3. Ease: Finally, think about how easy it is to implement. This includes factors like time, cost, and resources. The easier something is to execute, the higher the score it should get.

Once you’ve rated each idea on a scale (usually from 1 to 10) for Impact, Confidence, and Ease, you add up the scores. The ideas with the highest total scores are the ones you should prioritize.

Pro tip: One thing I’ve learned is that the ICE Score is just a starting point. It gives you a quick way to prioritize, but don’t be afraid to adjust your approach if new information comes in or if something doesn’t feel right. Flexibility is key to making the most of this framework.

Example: Let’s say I’m using the ICE Score to decide which marketing channels to prioritize for a product launch. For “Impact,” I’d score social media ads the highest since they can quickly reach a large audience.

For “Confidence,” content marketing might score well because we’ve had past success with our content team.

For “Ease,” influencer partnerships would rank highest if we already had existing relationships. After adding up the scores, I’d focus on the strategies that offer the best return on investment.

8. STEPPS

STEPPS is a framework designed to help you create content that naturally spreads from person to person. Developed by Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On, this model identifies six key ingredients that make content go viral.

STEPPS stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. From my experience, this framework offers a clear roadmap for crafting content that grabs attention and encourages people to share it.

When to Use It

I’ve found STEPPS to be particularly effective when you’re aiming to create content that generates excitement and widespread discussion. Whether it’s a blog post, a video, or a social media campaign, this framework helps ensure your content has the right elements to spark conversation and sharing.

How to Use It

1. Social Currency: People enjoy sharing things that enhance their image or make them feel like insiders. Consider how your content can give your audience something they’ll be proud to share, making them look good in the process.
2. Triggers: Identify what will prompt people to think about and discuss your content. Triggers are everyday cues that can remind people of your message, encouraging them to share it. The key is to tie your content to something people frequently encounter.
3. Emotion: Content that evokes strong emotions — be it happiness, surprise, anger, or fear — is more likely to be shared. The stronger the emotional response, the more shareable your content becomes.
4. Public: Make sure your content is highly visible and easy to share. The more people see others engaging with your product or message, the more likely they are to join in. Visibility drives sharing.
5. Practical value: People are naturally inclined to share helpful information. If your content provides valuable tips, advice, or solutions, it’s more likely to be passed along to others who might find it helpful.
6. Stories: We’re naturally drawn to stories, and they make your content more engaging and memorable. If you can weave your message into a compelling narrative, it will resonate more deeply with your audience and encourage sharing.

Pro tip: In my experience, the real power of STEPPS lies in combining these elements. For example, a story that evokes strong emotions and offers practical value is much more likely to go viral than content that only hits one or two of these points.

Example: Let’s say I’m using the STEPPS framework for a product launch campaign. For “Social Currency,” I’d create an exclusive early access program to make participants feel like VIPs. I’d incorporate “Triggers” by linking the product to a popular industry trend.

To tap into “Emotion,” I’d tell a compelling story about how the product solves a real-world problem. For “Public” visibility, I’d encourage users to share their experiences on social channels with a branded hashtag.

Adding “Practical Value” could include offering tips and hacks related to the product, and finally, I’d wrap it all up in a strong “Story” to drive buzz and sharing.

9. They Ask, You Answer

They Ask, You Answer is a straightforward but powerful approach to content marketing that’s all about transparency and trust.

This framework was developed by Marcus Sheridan after he saved his pool company from the brink of failure during the Great Recession by simply answering his customers’ most pressing questions online.

The idea is to address the questions your customers are already asking — no matter how tough or uncomfortable those questions might be — and do it with complete honesty. In my experience, this approach builds trust and positions you as a go-to resource in your industry.

When to Use It

I've found that They Ask, You Answer is particularly effective when you want to establish a strong connection with your audience and position yourself as a trusted authority.

If you aim to create content that resonates deeply with potential customers and addresses their concerns head-on, this framework is a fantastic guide.

At the core of They Ask, You Answer are what Sheridan called “The Big 5”: five topics that every company needs to cover thoroughly and honestly on their website.

1. Price. Explain the cost of everything you sell, including the factors that make that number go up and down.
2. ‘Best of’ lists. Give your buyers lists of the top options they should consider when making a purchase.
3. Reviews. Provide expert reviews of everything related to what you sell—even if you don’t directly sell it yourself.
4. Problems. Openly address the drawbacks of your products or services. Explain who is (and isn’t) a good fit to buy from you.
5. Comparisons. Offer head-to-head comparisons to help buyers make an informed decision."

Together, these topics form the foundation of a content marketing framework that can build a strong connection with your intended audience.

How to Use It

1. Identify common questions: Start by gathering the most common questions your customers ask. This could be about pricing, product comparisons, potential problems, or even questions about your competitors. The more you understand what your customers want to know, the better you can serve them.
2. Answer transparently: Answer the key questions honestly and thoroughly. Don't avoid discussing complex topics like price or potential drawbacks. Transparency is key to building trust.
3. Create content around these questions: Use the questions as the foundation for your content strategy. Whether it’s blog posts, videos, FAQs, or even product pages, make sure you’re addressing these questions in a way that’s easy for your audience to find and understand.
4. Promote the content: Ensure that the content is easily accessible to your audience. Share it across your social media channels, include it in your newsletters, and make it prominent on your website. The goal is to make sure that when customers search for answers, they find your content first.

Pro tip: In my experience, the most successful They Ask, You Answer strategies are those that truly embrace honesty — even when it’s uncomfortable. Addressing your customers’ concerns openly builds trust and helps you stand out in a crowded market.

Example: Let’s say I’m using the They Ask, You Answer marketing strategic framework when my sales team tells me that potential customers are hesitating around pricing. Instead of avoiding the issue, I’d create a detailed blog post breaking down the pricing structure, explaining why it’s set up that way, and comparing it to alternatives.

This transparency demystifies costs and leads to more informed and confident purchasing decisions.

Selecting the Best Marketing Framework for Your Business

With so many marketing frameworks to choose from, finding the one that best fits your business can feel overwhelming. It’s important to remember that not all frameworks are created equal, and what works for one organization may not be the best fit for another.

To make an informed decision, you’ll need to consider several key factors that will guide you in selecting the most effective framework for your specific needs.

1. What are the top priorities of the business?

Start by clearly defining your business’s main priorities. Are you focused on growth, improving customer retention, entering new markets, or enhancing brand awareness?

Understanding your top priorities will help you choose a framework that aligns with your strategic goals. For example, if your priority is creating a highly engaging product that users keep coming back to, the Hook Model might be an ideal choice as it helps build habit-forming products.

2. What is the role of marketing within the organization?

Next, consider how marketing functions within your organization. Is it primarily focused on lead generation, brand building, customer engagement, or a combination of these?

The role that marketing plays will influence which framework you should adopt. For instance, if your marketing team is heavily involved in content creation and brand storytelling, frameworks like STEPPS or They Ask, You Answer might be particularly useful.

3. How is success defined and measured within marketing?

Understanding how success is measured is crucial for selecting the right framework. Does your company prioritize metrics like customer acquisition cost (CAC), return on investment (ROI), or customer lifetime value (CLV)? Choose a framework that supports the metrics that matter most to your organization.

For example, if customer retention and lifetime value are key metrics, the Hook Model could help you design strategies that encourage repeat engagement and long-term loyalty.

4. What is the marketing department capable of, and what improvements would you like to make?

Assess the current capabilities of your marketing team. What are their strengths, and where are there opportunities for improvement?

If your team excels at data-driven decision-making, frameworks like Lean Analytics Stages could help you maximize that strength. On the other hand, if you’re looking to improve customer segmentation and targeting, the STP Marketing Model might be the right choice.

5. Where would you like to see the most impact due to marketing efforts, and what’s the easiest way to ensure that impact?

Identify the areas where you want marketing to have the greatest impact. Is it driving more qualified leads, increasing brand awareness, or improving conversion rates?

Once you’ve pinpointed these areas, look for a framework that directly supports your objectives. For example, if driving conversions is your main goal, the Pirate Metrics (AARRR) framework could help you optimize each stage of the customer journey, from acquisition to referral.

Choosing the right marketing strategy framework is about more than just picking a popular model — it’s about finding the one that best aligns with your business’s unique needs and goals.

By carefully considering your business’s priorities, the role of marketing, success metrics, team capabilities, and desired impact, you can select a framework that supports your current objectives and provides a solid foundation for future growth.

Over To You

Marketing is undoubtedly one of the most challenging roles, no matter what product or service you're promoting. Without the right marketing efforts, even the most innovative products or services might never reach the people who need them most.

One thing that has consistently surprised me is how much easier marketing becomes when I have a solid framework to guide me. I used to think that creativity alone could drive success, but I quickly realized that structure and strategy are just as important.

In my experience, implementing a marketing framework has been a game-changer. It helps keep the entire team aligned, ensures that everyone is working towards the same goals, and provides a clear path forward when things get complicated.

If there’s one piece of advice I can offer, it’s this: don’t try to wing it. Let a marketing framework guide you, and you’ll find that the path to achieving your goals becomes much clearer — and a lot less stressful.

Editor's note: This post was originally published in January 2022 and has been updated for comprehensiveness.

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability.

When choosing between similar products, I’m often more likely to choose the brand with sustainable practices.

I know from research that I’m not alone.

Our State of Consumer Trends report found that buyers take a company’s environmental impact, DEI commitment, and ethical production practices into consideration.

And they’re willing to pay more for brands with sustainable practices.

Smart brands are bringing this to the forefront with sustainability marketing. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? We’ll cover that and more below.

Table of Contents

• What is sustainable marketing?
• Sustainable Marketing Strategies
• Sustainable Marketing Principles
• Do customers care about sustainability? [New Data]
• Sustainable Marketing Examples
• Sustainable Marketing and AI

Green Marketing vs. Sustainable Marketing

While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing.

Green marketing focuses on strategies that promote environmental awareness and protection. Sustainable marketing, on the other hand, is a little broader.

It encompasses green marketing, but it also includes practices that go beyond the environment, such as social and economic issues.

Sustainable Marketing Principles

As you build sustainability into the DNA of your brand and marketing strategies, it’s important to know which approach to take. Familiarize yourself with these three core sustainable marketing principles, which I’ll explain below.

1. Customer-Value Marketing

You can earn customer loyalty by designing products, services, and marketing strategies that align with customer values. For sustainable marketing, this often means highlighting eco-friendly attributes, values like diversity and inclusion, or the long-term benefits of sustainable products.

2. Sustainable Pricing Strategies

This principle involves educating customers about the full life-cycle costs to create a sustainable product, including sourcing and downstream costs of re-use and recycling. The right education and messaging can convince customers that the benefits are worth paying more for.

3. Societal Benefit Marketing

Also called societal marketing, societal benefit marketing emphasizes the long-term benefits to society beyond a company’s profit or the immediate benefit to the consumer.

For instance, Ben & Jerry’s positions its marketing around its three core values: human rights and dignity, social and economic justice, and the environment. “We believe ice cream can change the world,” they state. Then, they back those principles up with action.

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Do customers care about sustainability? [New Data]

While once seen as a luxury or niche tactic, sustainability has gained traction as a mainstream, cross-generational preference. In a world where I can buy the same product from dozens of online sellers, I look for one that’s local, that supports fair trade, or that supports a cause or charity I like.

In 2024, we surveyed over 700 consumers to learn about their shopping habits. Here’s what I learned:

• 76% believe companies should try to improve the well-being of their employees
• 64% believe companies should actively reduce their environmental impact
• 58% believe companies should donate a portion of their profits to charity
• 55% believe companies should advocate for racial justice and gender equality
• 50% believe companies should do more to advocate for social issues, with the top issues being affordable healthcare (47%), climate change (35%), and income inequality (35%)

These values are reflected in consumers' purchasing decisions, especially for younger generations. While only 5% of Boomers say a brand’s environmental impact is a top purchasing factor for them, that jumps to 16% for Gen Z.

The difference is even starker for a company’s charity support and employee well-being.

So, to answer the question posed at the beginning of this question: Yes, consumers of all ages care about sustainability.

So, even if your brand isn’t rooted in this mission, you will still find value in investing time and resources in sustainable practices and marketing to attract more customers.

Learn more about consumers in our latest State of Consumer Trends report.

1. Have a larger purpose.

Brands typically judge their success by the numbers. How much revenue they have or will generate in any given period is usually the biggest KPI.

Sustainability shifts this perspective by having brands evaluate themselves by something other than profit.

As a brand, you have to promote something that’s bigger than your products and services and transcends any particular industry.

Do you have a clear social mission? If not, spend time discovering what that is and how your brand plays a role in furthering that mission.

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For instance, fashion brand Autumn Adeigbo sells clothing, accessories, and home decor items. However, its mission, as stated on its website, is to impact the lives of women on a global scale.

They do so by using female-owned production facilities and employing female artisans, among other practices.

2. Think long term.

Sustainability marketing is all about building long-term value. Too often, brands focus on gaining immediate results.

For instance, many marketing tactics like running Google Ads and blogging are great lead generators. However, what happens once your lead has made a purchase and turned into a customer? Sustainable marketing looks at ways to nurture and educate consumers during the entire buyer’s journey.

Sustainability initiatives — like replacing styrofoam with paper or reducing your carbon footprint — can take years to implement. Releasing sustainability plans and updating customers on your progress go a long way in building trust, but they won’t yield immediate, attributable growth.

Education is one way to build loyalty with your audience early on, from the first point of discovery to post-purchase. For instance, a food brand could educate its audience on the importance of ethical farming on social media and continue this process post-purchase with package recycling tips.

This works well to build trust and loyalty in the long term: A Vericast study found a strong correlation between consumer preference for sustainable practices and consumer preference for buying from brands they already know and trust.

3. Be customer oriented.

You might be thinking, “Isn’t being consumer-oriented what all marketing is?” Ideally, yes, but not always.

In traditional marketing, a brand often tries to push a product or service to a customer. With consumer-oriented marketing, it’s more about understanding your customers’ needs and tailoring your marketing to that.

First, leverage user research to find out what’s important to your customers. For instance, say your audience is craving more transparency in your sourcing practices or wants you to be more vocal on social issues.

You could use that information for your next campaign or even pivot your business practices to differentiate yourselves from everyone else in your space.

4. Back up your claims.

Sustainability marketing doesn’t work if it’s not authentic.

Imagine finding out a business that claims to be sustainable has failed to implement any practices to promote its mission. Consumers would distrust that brand, and it would be difficult to earn it back.

Make sure your brand is looking at sustainability from a holistic lens.

Are you preaching about sustainability but using unsustainable resources to build your product? Are you collaborating with brands that conflict with your mission? Is your team representative of the future you want to promote?

These are the questions you should ask to determine if your brand reflects the mission you’ve set out to achieve. Identify the areas that need work and go to the drawing board to figure out strategies that align with your mission.

Audiences don’t expect perfection. They do, however, value transparency. It’s OK (and recommended) to share where you currently fall short and how you plan to remedy these issues.

5. Engage stakeholders.

Since sustainability requires real change instead of shallow value-signaling, it takes collaboration. Sustainability is a big effort, and it requires leadership outside of marketing. Engage internal teams, shareholders, supplies, and community partners in conversations and research around sustainability.

In some cases, your organizational structure may make sustainable practices difficult, like getting buy-in for a more expensive but more sustainable supplier when a company has a mandate to increase profit.

Smaller companies can consider re-organizing as a benefit corporation or achieving B Corp status to formalize their sustainability commitments.

6. Go against the grain.

In marketing, it can seem like everyone’s playing a game of copycat, using the same promotions and tactics over and over again. Posting on social media about Earth Day or International Women’s Day, for instance, is a good practice but won’t stand out against the thousands of other brand posts.

Breaking with your industry runs a risk of failure — but it could also pay off in a big way. Take outdoor brand REI, for instance. When Black Friday sales reached a peak fever pitch, the brand shocked the public by closing its stores that day and instead encouraging people to #OptOutside.

While it loses in-store revenue each year on that day, it gains loyalty from its members and employees who would rather spend time outside than in a store.

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Sustainable Marketing Examples

Need some inspiration for how to market your sustainability practices? Learn from these five brands who belong in the sustainability hall of fame.

1. Thinx

Thinx is an underwear brand whose mission is to provide sustainable solutions to menstruation and incontinence. Everything the brand puts out marketing-wise is centered around this core value.

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The brand’s social media pages feature a mix of product promotion, educational content, and mission-focused announcements.

The key to sustainable marketing is doing it in an authentic way that feels embedded in the brand, as opposed to an add-on that’s leveraged when convenient. Thinx is a great example of how to do it right.

2. Kind Socks

This clothing company was started based on the founder’s desire to find a socks company with a sustainable and ethical vision.

While most brands focus on inviting their consumers to purchase, Kind Socks takes the exact opposite approach: Asking them to spend less and more thoughtfully.

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This strategy may seem counterintuitive to many companies, but emphasizing the brand’s mission can help build trust with its audience and increase their brand loyalty.

3. Pangiai

Materials science company Pangiai wants to save the environment. Every piece of marketing the brand puts out is centered around this core mission, including this video campaign.

In it, the brand explains its mission to “reverse the cycle from the unnatural to natural, from plastic to plants […], from the new to the recycled.” What’s effective about this ad is that Pangiai describes the future it wants to see and outlines the strategies it will implement to get there.

Throughout the ad, you see Pangiai products but they’re not the focus. This tells viewers the mission drives the products, not the other way around — and that’s sustainable marketing done right.

4. Nada Duele

In the previous section, we discussed the importance of having a holistic approach to sustainability marketing.

With Nada Duele, their mission is reflected in everything: from their name, which represents the idea that products should not cause harm, to the initiatives they take part in.

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When you visit their “How We Work” section, you learn about their collaboration with a Guatemalan institute dedicated to protecting the forestry sector.

Pro tip: It’s important that the partnerships your brand takes on align with your values. Otherwise, you risk losing credibility and trust.

5. Satya + Sage

Social media is one of the best and easiest ways to implement a sustainable marketing strategy. You can share a range of content, from educating your followers on sustainable practices to sharing ways your brand is being sustainable.

In this example, the candle company Satya + Sage shares tips on how to use the seed paper that comes with every candle.

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Pro tip: On social media, in particular, pay attention to the questions your followers ask and the comments they make, as that can inform which marketing strategies you test in the future.

Sustainable Marketing and AI

As companies rush to explore how to integrate AI into every area of their business (including marketing!), it’s important to slow down and consider the holistic impacts. AI has the potential to reduce waste and the human footprint by performing tasks more efficiently, but the ripple effects are much wider.

Consider these facts and questions as you go about integrating AI:

• Carbon footprint of AI. Training and running an AI system requires a huge amount of computing power and electricity, increasing CO2 emissions. According to an MIT report, the data center power requirement in North America nearly doubled from 2022 to 2023 — outpacing the demand of over 70% of countries.
• Bias in AI systems. It’s well-documented that AI systems can replicate bias against groups like women and minorities. If you are integrating AI to interact with customers or creating marketing content with AI, consider the potential effects on these populations.
• Employee impacts. Our survey revealed that customers are paying attention to how companies treat their employees. As companies replace some functions like customer service with automation, think about your affected employees. Can you reskill them for new AI jobs or support them through a career transition?

While AI can have some negative impacts, it also has the potential to help you reach your sustainability goals.

For instance, you can build a model to analyze your systems and suggest ways to reduce your carbon footprint by optimizing your supply chain. You can also leverage an AI chatbot to educate customers on sustainable practices.

Is marketing with AI more sustainable?

I can’t give you a definite answer for whether leveraging AI is more sustainable for your brand. It really comes down to the sustainability priorities that you’ve identified and whether AI helps or hurts those.

Take Dove beauty brand, for example. One of their longtime values has been recognizing real beauty and showing authentic women’s bodies.

In 2023, Dove released an ad campaign declaring that they would never use AI-generated women in ads, because it would run counter to their values of elevating real beauty.

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While Dove may integrate AI in other ways internally, they realized it was important to state how they wouldn’t use it.

Engage customers with sustainable marketing.

From DEI to environmental impact, it’s clear to me that customers are starting to care more about where their products come from and the people behind them.

My main takeaway for you is this: Sustainable marketing isn’t just a box to tick off, it’s a whole-company practice and a cultural shift. It’s a long-term strategy that wins trust, loyalty, and customers over time.

As you consider new factors like AI in marketing and climate change, stay close to your customers to hear what they want to see from your brand.

Above all, customers value transparency and want to hear about your journey, even if you haven’t reached your goals yet. So don’t be afraid to start small and bring your customers along with you.

Editor's Note: This post was originally published in Oct. 2021 and has been updated for comprehensiveness.

With Thanksgiving just around the corner, it’s the perfect time to start planning your festive designs for events, promotions, or community gatherings.

Whether you’re creating flyers for a local Thanksgiving dinner, posters for seasonal sales, or social media graphics to spread holiday cheer, having the right design elements can make all the difference.

In this post, we’ve put together a collection of Thanksgiving design templates, including flyers, posters, graphics, and more, to help you capture the warmth and joy of the holiday season.

Thanksgiving is all about togetherness, gratitude, and celebration, and your designs should reflect that spirit. From rich autumnal color palettes to cozy, welcoming imagery, these templates and graphics are designed to evoke the essence of the holiday. Have a look.

Creative Thanksgiving Flyer Template

This is a thoughtfully designed, fully editable Thanksgiving flyer in PSD format. Sized at A4 with a 3mm bleed, it’s prepared for professional printing, supporting CMYK colors at a high resolution of 300 dpi. It’s especially perfect for promoting various events and celebrations.

Stylish Thanksgiving Flyer Template

This a versatile Thanksgiving flyer template for promoting your special event. Designed with meticulous attention to detail, this fully editable template offers well-organized layers and top-quality resolution (CMYK 300 DPI). Spanning 21 x 29.7 cm with bleed, the template is compatible with Adobe Illustrator and Photoshop (CS5).

Simple Thanksgiving Flyer Template

A minimalist Thanksgiving flyer template with customization options to fit your needs. Its specifications include a Photoshop file (CS5), 8.27 x 11.69 inch dimensions including bleeds, 300 dpi CMYK resolution for print-ready convenience, editable fonts and text, and an easy color-change option.

Modern Thanksgiving Flyer & Poster Template

This is a contemporary, easy-to-use Thanksgiving flyer template for business promotions. It comes packaged as a print-ready PSD file neatly organized into layers for straightforward editing. All elements including colors, images, and text can be tailored to suit your needs. An A4 size with extra bleed ensures a professional finish.

2 Thanksgiving Flyer Templates

A perfect pair of flyer templates ideal for Thanksgiving-themed projects. They’re fully layered PSDs, making them easy to edit and customize. Designed in 300 DPI and CMYK colors, they’re print-ready in a 4×6 size.

Red Thanksgiving Flyer Template

This is a customizable Thanksgiving flyer template for your special November event planning. With its appealing red theme, and well-organized, fully editable layers, this A4 size PSD file is easy to use. Everything you need is included, even the free font, which can be found in the readme file.

Colorful Thanksgiving Flyer & Poster Template

Add a splash of color to your Thanksgiving promotions with this vibrant flyer and poster template. It’s simple to customize, with editable text and an easy color change system. The template, which is available in Ai CS 6, CS 3, and Eps files, also boasts organized layers for straightforward editing.

Thanksgiving Festival Flyer Template

An easily customizable Thanksgiving flyer template suitable for seasonal promotions. It includes files in AI, PSD, PDF, PNG, EPS formats and features 300 dpi CMYK resolution. The template is a vector at Ai, ideal for print, and allows for editable fonts/text and color changes.

Thanksgiving Event Flyer Template

This is an ideal flyer template for any Thanksgiving-related event, party, or festival. It offers a customizable, editable, and well-organized PSD and Ai file, conveniently sized to A4 and ready to print. Fonts used in this tastefully designed template are outlined in the readme file and are free for commercial use.

Thanksgiving Celebration Flyer Template

An easily customizable PSD flyer designed for your Thanksgiving festivities. Sized at 8.27 x 11.69 inches (A4) with bleed, its 100% print-ready format includes well-organized layers for straightforward changes to color, image, text, and other elements. It also provides a readme file detailing used fonts.

Thanksgiving Party Flyer Template

This flyer template is perfect for any fall gathering or Thanksgiving dinner. This Photoshop file is remarkably easy to customize, organized in well-labeled layers and folders. Adjust colors, pictures, elements and text in just a few clicks. It’s print-ready, featuring a 300DPI resolution and multiple color variations.

Happy Thanksgiving Flyer Template

Another Thanksgiving flyer template creatively designed for any project. It’s easy to customize with editable fonts/text, adjustable colors, and well-organized layers. The package includes Ai, PSD, PDF, PNG, and EPS files, all in 8.27×11.69 inch dimensions with 300 dpi CMYK resolution, ready for print.

Cute Thanksgiving Poster Template

Check out this adorable Thanksgiving poster template! It comes well-organized in 3 PSD files, all 100% editable and print-ready. Its size is 8.27 x 11.69 inch, designed in full CMYK 300 DPI. The charming design is entirely vector-based for high-quality results.

Thanksgiving Dinner Party Flyer Template

An easily editable Thanksgiving flyer template ideal for your festive gatherings. Provided in both Ai CS6 and Psd formats, it’s fully vectorized and print-ready with sharp 300 DPI CMYK color format, perfectly adaptable to A4 size.

Elegant Thanksgiving Poster Template

This Thanksgiving poster template pack offers a modern and sophisticated aesthetic, perfect for promoting any kind of event. This pack includes various flyer and poster sizes, professionally designed in Illustrator and Photoshop. Its customizability and clean design present your work in a visually appealing manner.

Thanksgiving Social Media Template Kit

A creative Thanksgiving-themed social media template pack, perfect for amplifying your festive posts. It includes 10 templates, tailored to fit the dimensions of Facebook, Instagram, and Twitter posts. The kit provides a fully layered PSD file that’s customizable and editable, along with JPG files for reference.

Thanksgiving Party Social Media Template Pack

Another Thanksgiving social media template pack that offers versatile and professional-grade design templates to help businesses enhance their social media presence. This pack covers 24 different sizes suitable for popular platforms like Facebook, Instagram, Twitter, and more.

Thanksgiving Instagram Story Templates

This Thanksgiving Instagram story template pack is an excellent tool for enhancing your business’s social media presence. Ideal for eCommerce, fashion, or design blogs, the templates are easy to use and adjust- just replace text and images to reflect your brand. Customizable aspects include color, text, images, and overall design.

Thanksgiving Day Social Media Banner Templates

If you’re looking to spruce up your social media presence this Thanksgiving, consider using this Thanksgiving social media template kit. These easy-to-use, editable templates are perfect for any business or blog, offering high resolution, vector-based designs in multiple sizes appropriate for Instagram, Facebook, Pinterest, Twitter and LinkedIn.

Thanksgiving Social Media Templates Pack

This Thanksgiving social media template kit provides six professionally designed, customizable banner post templates for several social platforms (including Instagram, Facebook, Twitter, Pinterest, and LinkedIn). With editable text and colors and easy image placement, these templates allow your holiday social media ads to shine.

Two-Side Thanksgiving Greeting Card Template

A professionally designed Thanksgiving greeting card template offering a two-sided card design. This versatile kit includes an AI (Adobe Illustrator) file, a PSD (Adobe Photoshop) file, and an EPS file for customization. With a size of 7×5 inches plus bleed, it’s 100% ready to print and neatly arranged in layers.

Thanksgiving Greetings Card Templates

This is a set of elegantly rustic Thanksgiving greeting card templates that enrich your holiday wishes. Featuring line art borders of autumnal elements and a variety of layouts, it’s perfect for Thanksgiving flyers and invitations. They are provided in Photoshop PSD and Illustrator AI files, these 5×7″ printed size templates.

Free Thanksgiving Flyer Templates

Free Thanksgiving Flyer & Poster Template

This is a free flyer template you can use to promote all kinds of Thanksgiving events, dinner parties, and more. The template comes in PSD format with easily editable elements.

Free Happy Thanksgiving Flyer

Another free Thanksgiving flyer template with a colorful design. It has lots of decorative elements with creative typography and image placeholders to help you craft a more attractive flyer for your event.

Free Simple Thanksgiving Flyer Template

This free PSD template is perfect for your modern Thanksgiving flyer designs. It features a simple layout with minimal decorations and plenty of space to include details about your event.

Free Dark Thanksgiving Flyer Template

If you prefer darker designs, this free Thanksgiving flyer template is perfect for your event. It comes with a bold and dark design that effectively highlights you content above all else.

Free Creative Thanksgiving Flyer Template

Another free Thanksgiving flyer template for various events and celebrations. This template also comes in PSD format and it features beautiful hand-drawn illustrations that give the design a hand-crafted look and feel.