Day: September 30, 2024

An approach for creating masonry layouts in vanilla CSS is one of those “holy grail” aspirations. I actually tend to plop masonry and the classic “Holy Grail” layout in the same general era of web design. They’re different types of layouts, of course, but the Holy Grail was a done deal when we got CSS Grid.

That leaves masonry as perhaps the last standing layout from the CSS 3 era that is left without a baked-in solution. I might argue that masonry is no longer en vogue so to speak, but there clearly are use cases for packing items with varying sizes into columns based on available space. And masonry is still very much in the wild.

Steam is picking up on a formal solution. We even have a CSSWG draft specification for it. But notice how the draft breaks things out.

Grid-integrated syntax? Grid-independent syntax? We’ve done gone and multiplied CSS!

That’s the context for this batch of notes. There are two competing proposals for CSS masonry at the time of writing and many opinions are flying around advocating one or the other. I have personal thoughts on it, but that’s not important. I’ll be happy with whatever the consensus happens to be. Both proposals have merits and come with potential challenges — it’s a matter of what you prioritize which, in this case, I believe is a choice between leveraging existing CSS layout features and the ergonomics of a fresh new approach.

But let’s get to some notes from discussions that are already happening to help get a clearer picture of things!

What is masonry layout?

Think of it like erecting a wall of stones or bricks.

The sizes of the bricks and stones don’t matter — the column (or less commonly a row) is the boss of sizing things. Pack as many stones or bricks in the nearest column and then those adapt to the column’s width. Or more concisely, we’re laying out unevenly sized items in a column such that there aren’t uneven gaps between them.

Examples, please?

Here’s perhaps the most widely seen example in a CodePen, courtesy of Dave DeSandro, using his Masonry.js tool:

I use this example because, if I remember correctly, Masonry.js was what stoked the masonry trend in, like 2010 or something. Dave implemented it on Beyoncé’s website which certainly gave masonry a highly visible profile. Sometimes you might hear masonry called a “Pinterest-style” layout because, well, that’s been the site’s signature design — perhaps even its brand — since day one.

Here’s a faux example Jhey put together using flexbox:

Chris also rounded up a bunch of other workarounds in 2019 that get us somewhat there, under ideal conditions. But none of these are based on standardized approaches or features. I mean, columns and flexbox are specced but weren’t designed with masonry in mind. But with masonry having a long track record of being used, it most certainly deserves a place in the CSS specs.

There are two competing proposals

This isn’t exactly news. In fact, we can get earlier whiffs of this looking back to 2020. Rachel Andrew introduced the concept of making masonry a sub-feature of grid in a Smashing Magazine article.

Let’s fast-forward to 2022. We had an editor’s draft for CSS Masonry baked into the CSS Grid Layout Module 3 specification. Jenn Simmons motioned for the CSSWG to move it forward to be a first public working draft. Five days later, Chromium engineer Ian Kilpatrick raised two concerns about moving things forward as part of the CSS Grid Layout module, the first being related to sizing column tracks and grid’s layout algorithm:

Grid works by placing everything in the grid ahead of time, then sizing the rows/columns to fit the items. Masonry fundamentally doesn’t work this way as you need to size the rows/columns ahead of time – then place items within those rows/columns.

As a result the way the current specification re-uses the grid sizing logic leads to poor results when intrinsically sizing tracks, and if the grid is intrinsically-sized itself (e.g. if its within a grid/flex/table, etc).

Good point! Grid places grid items in advance ahead of sizing them to fit into the available space. Again, it’s the column’s size that bosses things around in masonry. It logically follows that we would need to declare masonry and configure the column track sizes in advance to place things according to space. The other concern concerns accessibility as far as visual and reading order.

That stopped Jenn’s motion for first public working draft status dead in its tracks in early 2023. If we fast-forward to July of this year, we get Ian’s points for an alternative path forward for masonry. That garnered support from all sorts of CSS heavyweights, including Rachel Andrew who authored the CSS Grid specification.

And, just a mere three weeks ago from today, fantasai shared a draft for an alternate proposal put together with Tab Atkins. This proposal, you’ll see, is specific to masonry as its own module.

And thus we have two competing proposals to solve masonry in CSS.

The case for merging masonry and grid

Rounding up comments from GitHub tickets and blog posts…

Flexbox is really designed for putting things into a line and distributing spare space. So that initial behaviour of putting all your things in a row is a great starting point for whatever you might want to do. It may be all you need to do. It’s not difficult as a teacher to then unpack how to add space inside or outside items, align them, or make it a column rather than a row. Step by step, from the defaults.

I want to be able to take the same approach with display: masonry.

[…]

We can’t do that as easily with grid, because of the pre-existing initial values. The good defaults for grid don’t work as well for masonry. Currently you’d need to:

1. Add display: grid, to get a single column grid layout.
2. Add grid-template-columns: <track-listing>, and at the moment there’s no way to auto-fill auto sized tracks so you’ll need to decide on how many. Using grid-template-columns: repeat(3, auto), for example.
3. Add grid-template-rows: masonry.
4. Want to define rows instead? Switch the masonry value to apply to  grid-template-columns and now define your rows. Once again, you have to explicitly define rows.

Rachel Andrew, “Masonry and good defaults”

For what it’s worth, Rachel has been waving this flag since at least 2020. The ergonomics of display: masonry with default configurations that solve baseline functionality are clear and compelling. The default behavior oughta match the feature’s purpose and grid just ain’t a great set of default configurations to jump into a masonry layout. Rachel’s point is that teaching and learning grid to get to understand masonry behavior unnecessarily lumps two different formatting contexts into one, which is a certain path to confusion. I find it tough to refute this, as I also come at this from a teaching perspective. Seen this way, we might say that merging features is another lost entry point into front-end development.

In recent years, the two primary methods we’ve used to pull off masonry layouts are:

• Flexbox for consistent row sizes. We adjust the flex-basis based on the item’s expected percentage of the total row width.
• Grid for consistent column sizes. We set the row span based on the expected aspect ratio of the content, either server-side for imagery or client-side for dynamic content.

What I’ve personally observed is:

• Neither feels more intuitive than the other as a starting point for masonry. So it feels a little itchy to single out Grid as a foundation.
• While there is friction when teaching folks when to use a Flexbox versus a Grid, it’s a much bigger leap for contributors to wrap their heads around properties that significantly change behavior (such as flex-wrap or grid-auto-flow: dense).

Tyler Sticka, commenting on GitHub Issue #9041

It’s true! If I had to single out either flexbox or grid as the starting poit for masonry (and I doubt I would either way), I might lean flexbox purely for the default behavior of aligning flexible items in a column.

The syntax and semantics of the CSS that will drive masonry layout is a concern that is separate from the actual layout mechanics itself, which internally in implementation by user agents can still re-use parts of the existing mechanics for grids, including subgrids. For cases where masonry is nested inside grid, or grid inside masonry, the relationship between the two can be made explicit.

@jgotten, commenting on GitHub Issue #9041

Rachel again, this time speaking on behalf of the Chrome team:

There are two related reasons why we feel that masonry is better defined outside of grid layout—the potential of layout performance issues, and the fact that both masonry and grid have features that make sense in one layout method but not the other.

The case for keeping masonry separate from grid

One of the key benefits of integrating masonry into the grid layout (as in CASE 2) is the ability to leverage existing grid features, such as subgrids. Subgrids allow for cohesive designs among child elements within a grid, something highly desirable in many masonry layouts as well. Additionally, I believe that future enhancements to the grid layout will also be beneficial for masonry, making their integration even more valuable. By treating masonry as an extension of the grid layout, developers would be able to start using it immediately, without needing to learn a completely new system.

Kokomi, commenting on GitHub Issue #9041

It really would be a shame if keeping masonry separate from grid prevents masonry from being as powerful as it could be with access to grid’s feature set:

I think the arguments for a separate display: masonry focus too much on the potential simplicity at the expense of functionality. Excluding Grid’s powerful features would hinder developers who want or need more than basic layouts. Plus, introducing another display type could lead to confusion and fragmentation in the layout ecosystem.

Angel Ponce, commenting on GitHub Issue #9041

Rachel counters that, though.

I want express my strong support for adding masonry to display:grid. The fact that it gracefully degrades to a traditional grid is a huge benefit IMO. But also, masonry layout is already possible (with some constraints) in Grid layout today!

Naman Goel, Angel Ponce, commenting on GitHub Issue #9041

Chris mildly voiced interest in merging the two in 2020 before the debate got larger and more heated. Not exactly a ringing endorsement, but rather an acknowledgment that it could make sense:

I like the grid-template-rows: masonry; syntax because I think it clearly communicates: “You aren’t setting these rows. In fact, there aren’t even really rows at all anymore, we’ll take care of that.” Which I guess means there are no rows to inherit in subgrid, which also makes sense.

Where we at?

Collecting feedback. Rachel, Ian, and Tab published a joint call for folks like you and me to add our thoughts to the bag. That was eight days ago as of this writing. Not only is it a call to action, but it’s also an excellent overview of the two competing ideas and considerations for each one. You’ll want to add your feedback to GitHub Issue #9041.

---

CSS Masonry & CSS Grid originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

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The leaves are shining in the most beautiful colors and pumpkins are taking over the front porches. It’s time to welcome the spookiest of all months: October! To get your desktop ready for fall and the upcoming Halloween season, artists and designers from across the globe once again got their ideas flowing and designed inspiring wallpapers for you to indulge in.

The wallpapers in this post come in versions with and without a calendar for October 2024 and can be downloaded for free. And since so many beautiful and unique designs evolve around our little wallpapers challenge every month (we’ve been running it for more than 13 years already, can you believe it?!), we also added some timeless October treasures from our wallpapers archives to the collection. Maybe you’ll spot one of your almost-forgotten favorites in here, too?

A huge thank you to everyone who shared their wallpapers with us this month — this post wouldn’t exist without you. Happy October!

• You can click on every image to see a larger preview,
• We respect and carefully consider the ideas and motivation behind each and every artist’s work. This is why we give all artists the full freedom to explore their creativity and express emotions and experience through their works. This is also why the themes of the wallpapers weren’t anyhow influenced by us but rather designed from scratch by the artists themselves.
• Submit a wallpaper!
  Did you know that you could get featured in our next wallpapers post, too? We are always looking for creative talent.

Happy Halloween

Designed by Ricardo Gimenes from Spain.

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Reptile Awareness Day

“Let’s celebrate reptiles and raise awareness of their vital role in ecosystems. Many species face threats, so let’s learn, appreciate, and protect these incredible creatures and their habitats!” — Designed by PopArt Studio from Serbia.

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Make Today A Good Day

“‘Make today a good day’ is a simple yet powerful reminder to take control of the present moment. It emphasizes that our attitude and actions shape our experience, encouraging positivity and purpose. Each day brings new opportunities, and by choosing to make it good, we invite growth, joy, and fulfilment into our lives.” — Designed by Hitesh Puri from Delhi, India.

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The Dungeon Master

Designed by Ricardo Gimenes from Spain.

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Happy Dussehra

“I was inspired by Dussehra’s rich symbolism and cultural significance while creating this design. The festival celebrates the triumph of good over evil. The bow and arrow become the central focus, while the bold red background, golden accents, and the temple’s silhouette add a sense of grandeur and spirituality.” — Designed by Cronix from the United States.

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The Crow And The Ghosts

“If my heart were a season, it would be autumn.” — Designed by Lívia Lénárt from Hungary.

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The Night Drive

Designed by Vlad Gerasimov from Georgia.

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Autumn’s Splendor

“The transition to autumn brings forth a rich visual tapestry of warm colors and falling leaves, making it a natural choice for a wallpaper theme.” — Designed by Farhan Srambiyan from India.

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National Fossil Day

“Join us in commemorating National Fossil Day, a day dedicated to honoring the wonders of Earth’s prehistoric past. On this special day, we invite you to step back in time and explore the remarkable world of fossils. These ancient remnants of life on our planet offer a glimpse into the evolution of life, from the tiniest microorganisms to the towering giants that once roamed the Earth.” — Designed by PopArt Studio from Serbia.

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Magical October

“‘I’m so glad I live in a world where there are Octobers.’ (L. M. Montgomery, Anne of Green Gables)” — Designed by Lívi Lénárt from Hungary.

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Bird Migration Portal

“October is a significant month for me because it is when my favorite type of bird travels south. For that reason I have chosen to write about the swallow. When I was young, I had a bird’s nest not so far from my room window. I watched the birds almost every day; because those swallows always left their nests in October. As a child, I dreamt that they all flew together to a nicer place, where they were not so cold.” — Designed by Eline Claeys from Belgium.

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Ghostbusters

Designed by Ricardo Gimenes from Spain.

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Spooky Town

Designed by Xenia Latii from Germany.

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Hello Autumn

“Did you know that squirrels don’t just eat nuts? They really like to eat fruit, too. Since apples are the seasonal fruit of October, I decided to combine both things into a beautiful image.” — Designed by Erin Troch from Belgium.

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Hanlu

“The term ‘Hanlu’ literally translates as ‘Cold Dew.’ The cold dew brings brisk mornings and evenings. Eventually the briskness will turn cold, as winter is coming soon. And chrysanthemum is the iconic flower of Cold Dew.” — Designed by Hong, ZI-Qing from Taiwan.

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Discovering The Universe

“Autumn is the best moment for discovering the universe. I am looking for a new galaxy or maybe… a UFO!” — Designed by Verónica Valenzuela from Spain.

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King Of The Pirates

Designed by Ricardo Gimenes from Spain.

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Goddess Makosh

“At the end of the kolodar, as everything begins to ripen, the village sets out to harvesting. Together with the farmers goes Makosh, the Goddess of fields and crops, ensuring a prosperous harvest. What she gave her life and health all year round is now mature and rich, thus, as a sign of gratitude, the girls bring her bread and wine. The beautiful game of the goddess makes the hard harvest easier, while the song of the farmer permeates the field.” — Designed by PopArt Studio from Serbia.

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Game Night And Hot Chocolate

“To me, October is all about cozy evenings with hot chocolate, freshly baked cookies, and a game night with friends or family.” — Designed by Lieselot Geirnaert from Belgium.

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Strange October Journey

“October makes the leaves fall to cover the land with lovely auburn colors and brings out all types of weird with them.” — Designed by Mi Ni Studio from Serbia.

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Autumn Deer

Designed by Amy Hamilton from Canada.

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Dope Code

“October is the month when the weather in Poland starts to get colder, and it gets very rainy, too. You can’t always spend your free time outside, so it’s the perfect opportunity to get some hot coffee and work on your next cool web project!” — Designed by Robert Brodziak from Poland.

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Transitions

“To me, October is a transitional month. We gradually slide from summer to autumn. That’s why I chose to use a lot of gradients. I also wanted to work with simple shapes, because I think of October as the ‘back to nature/back to basics month’.” — Designed by Jelle Denturck from Belgium.

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Autumn In The Forest

“Autumn is a wonderful time to go for walks in the forest!” — Designed by Hilda Rytteke from Sweden.

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Shades Of Gold

“We are about to experience the magical imagery of nature, with all the yellows, ochers, oranges, and reds coming our way this fall. With all the subtle sunrises and the burning sunsets before us, we feel so joyful that we are going to shout it out to the world from the top of the mountains.” — Designed by PopArt Studio from Serbia.

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Happy Fall!

“Fall is my favorite season!” — Designed by Thuy Truong from the United States.

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Ghostober

Designed by Ricardo Delgado from Mexico City.

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First Scarf And The Beach

“When I was little, my parents always took me and my sister for a walk at the beach in Nieuwpoort. We didn't really do those beach walks in the summer but always when the sky started to turn gray and the days became colder. My sister and I always took out our warmest scarfs and played in the sand while my parents walked behind us. I really loved those Saturday or Sunday mornings where we were all together. I think October (when it’s not raining) is the perfect month to go to the beach for ‘uitwaaien’ (to blow out), to walk in the wind and take a break and clear your head, relieve the stress or forget one’s problems.” — Designed by Gwen Bogaert from Belgium.

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Turtles In Space

“Finished September, with October comes the month of routines. This year we share it with turtles that explore space.” — Designed by Veronica Valenzuela from Spain.

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Roger That Rogue Rover

“The story is a mash-up of retro science fiction and zombie infection. What would happen if a Mars rover came into contact with an unknown Martian material and got infected with a virus? What if it reversed its intended purpose of research and exploration? Instead choosing a life of chaos and evil. What if they all ran rogue on Mars? Would humans ever dare to voyage to the red planet?” Designed by Frank Candamil from the United States.

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Summer, Don’t Go!

“It would be nice if we could bring summer back, wouldn’t it?” — Designed by Terezija Katona from Serbia.

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Embracing Autumn’s Beauty

“We were inspired by the breathtaking beauty of autumn, with its colorful foliage and the symbolic pumpkin, which epitomizes the season. Incorporating typography allows us to blend aesthetics and functionality, making the calendar not only visually appealing but also useful.” — Designed by WPclerks from India.

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A Positive Fall

“October is the month when fall truly begins, and many people feel tired and depressed in this season. The jumping fox wants you to be happy! Also, foxes always have reminded me of fall because of their beautiful fur colors.” — Designed by Elena Sanchez from Spain.

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It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself.

AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization.

I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention.

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help.

Table of Contents

• Why use AI for marketing personalization?
• Benefits of AI Personalization Marketing
• Challenges of AI Personalization Marketing
• Top 5 Use Cases for AI Personalization Marketing

Why use AI for marketing personalization?

In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts.

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Automation tools are great for streamlining recurring marketing tasks.

The difference with using AI for marketing personalization, however, is that AI is dynamic. AI can gather and interpret data, identify opportunities, and adapt to the data being presented.

This means that rather than being a tool to help streamline personalizations, AI can help you personalize your marketing on a deeper level.

Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers.

Benefits of AI Personalization Marketing

If you’re like most marketers I know, you already have reliable marketing automations set up. But if you’re curious about taking your automations up a notch, consider adding AI personalization into the mix.

According to marketers I spoke with, here are just a few of the benefits.

Personalization at Scale

According to HubSpot’s 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them create more personalized content. On top of that, 56% of those same marketers say their AI-generated content performs the same or better than their fully human-created content.

This demonstrates that AI isn’t a replacement for your current personalization efforts but rather a tool to help you scale them. When you provide the right prompts and have a clear vision of what kind of data you’re looking for, AI can help you reach more customers in a personalized way.

As James Brooks, marketer and founder of Journorobo, puts it: “AI gives us the opportunity to scale the unscalable.”

Brooks adds: “The key is using this creatively, thoughtfully, and putting the effort in upfront. If you put the effort in on the front end and create a great, thorough prompt, it will serve you for months or years to come, every day, on autopilot.”

Lauren Petrullo, CEO and founder of award-winning digital marketing agency Mongoose Media, adds to this sentiment: “The personalization that you can leverage with AI allows the consumer or the subscriber to feel like you’re talking to them one-on-one versus one-to-many,” she says.

Improved Marketing Automations

As I mentioned earlier, every marketer uses marketing automations to streamline their tasks. AI tools can improve your current automations by making them more intelligent and data-driven.

For example, say I have an automation that segments my target audience. AI can take that a step further by identifying patterns and predicting the behaviors of that audience.

This can help me make more informed marketing and business decisions.

Greater Customer Value

Finally, with greater personalization comes greater customer value.

The more details you have about your target audience, the more tailored your marketing will be. This results in them receiving more value than they would have through generic marketing tactics.

Challenges of AI Personalization Marketing

AI personalization tools are not without their flaws. Let’s break down a few of the challenges and how marketers can address them.

Crafting Prompts

The most common challenge I hear about when using AI — and have experienced myself — is with prompting.

AI is smart, but it’s still learning. In fact, most tools need time and a lot of practice (i.e., receiving prompts) to adjust to your voice, tone, and requests.

This can be a challenge when using AI for personalization. Brooks suggests being as specific as possible to generate better prompts:

“Look at a language learning model (LLM) as a person — a VERY intelligent and knowledgable person, but still a person,” he says.

“It cannot read your mind. Set very specific prompts. Tell the LLM exactly what you want: how you want them to write, what you want the outcome to be, how you want things formatted, what you do want, and what you don't want.”

Technical Knowledge

Another challenge marketers may run into is having a lack of technical knowledge.

Marketing personalization at scale requires a bit more technical expertise than using ChatGPT, for instance.

You may need to understand APIs and have a deeper grasp of how AI works to create personalization workflows and automatic outputs.

“Fortunately, with the rise in ‘no-code’ tools, it's never been easier to tap into APIs and automate your marketing,” says Brooks.

“I recommend checking out tools like Make.com and Zapier that natively connect with your favorite marketing tools and AI platforms like OpenAI. A little YouTube-ing can also go a long way to learning this stuff.”

Top 5 Use Cases for AI Personalization Marketing

1. Email Marketing

Sending personalized emails is nothing new. We’ve all been on the receiving end of a marketing email that’s addressed to us, or one reminding us of the item we just viewed while online shopping.

But AI tools can help marketers take it up a notch.

You can use AI to gather customer details such as their birthday, hobbies, professional expertise, and even passions. Then, enter that information into an LLM before sending your marketing emails.

Doing this allows you to send emails that truly speak their language, suggests Brooks.

“You can do this in an automated way using various no-code tools,” he says. “Personally, I use Bento for my emails. “It can make an API call for each email it sends out, meaning that you can send unique emails, per person, even if you are effectively sending a ‘Broadcast’ to thousands of people.”

2. Thought Leadership

Yes, you can use AI to identify thought leadership opportunities.

Let me explain.

As I was researching use cases for this article, I turned to X to ask marketers for examples of how they use AI for personalization.

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This tweet is how I connected with Brooks, the founder of Journorobo.

He was notified of my tweet through his AI tool, which looks for journalist requests (like the one I shared) and cross-references its user database to send personalized emails to users who match the request.

It even provides recommended talking points based on the users’ bio.

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly.

Rather than waiting around for a journalist to reach out and cover your company or interview your marketing leaders, you can be proactive with your thought leadership strategy.

Pro tip: AI can help you jump on an opportunity way before your competition, too. Brooks was one of the first people to respond to my request, and I have no doubt he was able to get ahead because of the personalized AI email he received.

3. Chatbots

AI can also be used to personalize your chatbots.

Whether you have one set up on your website or for Facebook or Instagram, chatbots are essential for personalizing customer interactions.

You can use AI to create a customizable chatbot, like this one from HubSpot, to scale customer support, generate leads, and book more meetings.

An AI chatbot streamlines this process and, thanks to its dynamic memory and adaptability, makes the conversation even more personal.

“AI provides a memory of the conversation that you can incorporate into future messages,” says Petrullo. “You can also have AI read the tonality of someone’s responses, allowing you to respond at the energy level that someone is inputting.”

4. Landing Pages

Another great opportunity to use AI is for programmatic SEO.

Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords. This process is done in bulk, which means it can take hundreds of hours if you were to do it manually.

AI can help you do this at scale. You can use AI to create hundreds of programmatic landing pages that meet search terms based on industry or location.

Upwork is a great example of this. You can search for any type of freelance service in any city, and Upwork will have a landing page. For example, I searched for “freelance graphic designers Austin,” and this is what showed up.

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I then searched for “freelance copywriter los angeles,” on Google and an identical landing page from Upwork showed up in the results.

“I‘ve got websites with broad audiences with many different niche interests,” says Brooks. “I’ve used AI to build thousands of landing pages that speak very directly to those niche audiences, making relevant cultural references and using the colloquial language of those niches (even if I know nothing about them!).”

5. Localization and Translation

If you’re expanding into international markets, you can use AI to localize your content by translating it into different languages for your various target markets.

This can be done for programmatic landing pages, as mentioned above. You can also localize ads, product marketing assets, and SEO content.

You don’t necessarily need to be expanding to different countries to take advantage of localization. If your audience is global and you want to personalize the ads or landing pages to their language, AI can automatically translate for you.

It can take years for someone on your team to learn a new language to the point where they can translate marketing content. Even if you have translators on your team, it’s difficult to scale personalized content when you’re manually translating.

“While AI is not equipped to do full empathy mapping and empathy matching, it does have a strong command of language,” says Petrullo. “You can use it as an intersection of common language at scale.”

Scale Your Marketing Personalization With AI

After speaking with marketers and researching different use cases for AI for marketing personalization, my biggest takeaway is that it’s essential if you want to scale.

Personalizing your marketing efforts goes beyond addressing your audience by name in emails. Marketing personalization is about getting to know your customers on a deeper level.

It’s about understanding their interests, behaviors, and how they speak so you can market your products or services in a way that resonates with them more.

Using AI personalization in your marketing means being more data-driven. AI tools will help you identify marketing opportunities, predict customer behaviors, localize your content, and tailor your messaging.

And if you want to do this at scale, employing AI is a must.

A few months after starting a former job, I attended a workshop in which we discussed our brand promise.

It was a clarifying moment for me — despite having a solid mission and vision statement, it was the brand promise that really defined the heart of the company and what my role was.

A brand promise isn‘t just a tagline — it’s a way to show customers what your brand can offer that no one else can.

Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships.

Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own.

Keep reading or jump ahead to the section you're looking for:

• What is a brand promise?
• Why Your Brand Promise Is Important
• How to Write a Brand Promise
• What makes a brand promise successful?
• Brand Promise Template
• Brand Promise Examples
• Examples of Brand Promises for B2B

Your brand promise should be central to your company, something that remains constant even as the company grows and evolves.

Not every brand promise is explicit — it could also be more of an internal mantra that's shared with employees, investors, and partners.

But if you’ve built a strong brand identity and clear messaging, your brand promise will be evident to your target audience. (And if you're still working on your brand identity and messaging, we've got a free guide to help.)

Brand Promise vs. Tagline

There‘s often some confusion between a brand promise and a tagline, so let’s break it down.

While it can be just as short as a tagline, a brand promise establishes and nurtures a relationship with consumers by telling them, "Hey, this is what you can expect every single time you interact with our brand."

A brand promise isn’t lofty — it’s grounded in the realities of your business. It can:

• Help internal and external stakeholders know what to expect from you.
• Gain consumer trust.
• Be the foundation for your company’s consumer interactions.

A Quick Brand Promise Definition

Brand promises are short statements. They make a commitment to your customer about what your brand will deliver.

It is a promise, after all. So if you break it, it can affect your reputation and your revenue.

For instance, let‘s say your brand promise is "Innovation at every turn," but your company hasn’t released a new product in five years. That can deter potential consumers who have been promised progress but instead get stagnation.

Here are the most common types of brand promises:

• Emotional: A promise appealing to emotion.
• Action-based: A promise tied to a specific action.
• Social: A promise based on ethical or social responsibility.

Why Your Brand Promise Is Important

This message can have a big impact on customer sentiment, brand reputation, and more. A brand promise is a social contract between your company and the customer or consumer.

You may not have a legally binding document swearing that your company will innovate at every turn, but it’s understood that consumers are giving you something (like their hard-earned money) in exchange for a product or service.

It’s the scaled, commercial version of a pinky promise, with your brand holding up one finger and your target audience holding up the other.

And if you’re not taking your brand promise as seriously as a legally binding document, you’re at risk of losing not just your customers, but your market valuation, employees, and other stakeholders.

Delivering on your brand promise can help your business grow by building trust with your target audiences and boosting sales.

But how can you pack all that power into a single message? Let's talk about how to create your brand promise.

How to Write a Brand Promise

1. Focus on your audience.

Your brand promise outlines your commitment to your audience. So, to figure out what your promise should be, your first step is determining what your audience wants from you.

It goes beyond a specific product or service, it‘s more specific to the experience you’re providing.

For instance, Planet Fitness's brand promise is based on people's reluctance to join the gym for fear of judgment and embarrassment. The Planet Fitness brand promises to create an environment that encourages people at all fitness levels to go to the gym and feel comfortable working out.

Another goal of your brand promise is to set you apart from your competitors. What makes you unique — your customer service, your product, your mission, your values? Build on that to make a promise that's distinctive.

In Planet Fitness' case, the brand did something no one else had done: Address the problem with the gym environment, not its users.

As you learn about what your audience wants, keep asking questions. How much do they know about your industry? What information do they need before making a purchase?

It‘s important to remember that your brand promise isn’t simply a slogan or commitment. It's the first step in building a community with shared values. The better you understand your audience, the more likely you are to engage them.

If you haven't already, develop buyer personas and workshop messages that could resonate with each persona.

Featured Resource: Make My Persona

2. Think about your customer touch points.

Your brand promise is your guarantee to customers.

Whether your customer is in-store, on social media, or buying online, place yourself in their shoes and envision how you want those interactions to go. Is there a specific feeling involved? What do they have to gain?

For example, say a customer spends a lot of time on your website but hasn‘t made a purchase. Do you know why they’re hesitating? If you were speaking to this customer in person, what would you say to help them move to the next step?

Once you put those feelings into words, you'll be able to craft a brand promise that reflects the experience you want to promote.

As an exercise, you may find it useful to draft three or more secondary promises for each touch point. They can help you home in on your main brand promise and narrow your focus to how different touch points impact customer experience.

Your ultimate brand promise should be consistent across every touch point. So, the more time you spend looking at it from every angle, the more likely you are to create a powerful brand promise.

Featured Resource: Customer Journey Map Template

3. Keep it simple, unique, and inspiring.

Your brand promise should be clear and to the point — something you can say in one sentence. It won't necessarily be as fun as a tagline, but it should definitely inspire trust and confidence.

Be thoughtful about which words you choose and who your audience is.

Does your brand promise need industry-specific terms? Is your brand promise about selling an offer or explaining your product? Answering these questions can help you find the right vocabulary for your promise.

Next, introduce some play into your writing. Think about your company culture, awakening the senses, and the details that can paint a picture for your audience.

This process will probably give you more copy than you need, but it can help you find an authentic and empathetic voice.

Then you can edit your brand promise into a single succinct statement that is useful, positive, and hopeful.

If you can‘t articulate your promise in this way, perhaps you haven’t fully fleshed out your brand's purpose.

If that's the case, start by asking yourself these questions:

• What should my customers expect from me?
• What does my company stand for?
• What makes us different from our competitors?

What makes a brand promise successful?

“A brand promise,” brand consultant Cornelis Jacobs tells me, “is basically your identity. If your brand didn’t exist, what would the world miss?”

That world doesn’t have to be at a global scale — the target market for a corner bakery might be a single neighborhood. Whether you’re selling cupcakes or iPads, your brand promise has to create and nurture a relationship.

“It’s creating trust,” says Jacobs. “I give money in exchange for a product or service. There’s trust that the brand will deliver on that promise.” Jacobs sees two components to that trust: reliability and delight.

An inability to deliver on your brand promise — “that’s game over,” says Jacobs.

The long-term effects on brand perception can be devastating if you lose credibility by breaking a promise.

Here are four key elements to consider as you craft your brand promise:

Credibility

Your brand promise should be something that your business or product is qualified to offer, and it should be something that you are able to deliver on with excellence, reliability, and delight.

Volvo’s brand promise, for example, hinges on safety. If it was unable to consistently engineer cars with high safety standards, it would lose all credibility.

This statement can also show your commitment to solving a specific problem for your customers.

Actionable

A brand promise is an offer that a business needs to keep. This means that the promise must be something your company can act on.

As you review your brand promise, ask yourself:

• Is your brand promise also a call-to-action?
• What do your customers get in return if they commit to your brand?
• How can your audience engage or get involved with your brand promise?
• What other questions might someone ask after seeing your brand promise?

To be effective, your brand promise needs to be something your stakeholders can act on or see you taking action on, plus why that action is valuable. If your promise is vague or static, you may need to keep working.

Memorable and Emotional

A brand promise “is emotive,” says Jacobs. “It’s not the mind; it’s the heart.”

To evoke strong emotions, ask yourself what emotions you want your customers or audience to feel when they solve a problem using your product or service.

This act of seeing from your customer's perspective can help you create a "sticky" brand promise.

Business Impact

“Brand strategy is ultimately business strategy,” Jacobs tells me. “In economic terms, your brand is probably the single most important asset of any company.”

Your brand promise doesn’t just support what matters most to your business, it is the business.

That means that your brand promise has to be evident in every single touch point: what vendors you choose, what your website looks like, and even how you answer the phone. Jacobs says your brand promise is to “all stakeholders, not just your consumer.”

And there’s really only two options: “You either deliver on the promise, or you don’t.”

It might convey product excellence, drive sales, or expand brand influence. And as people in your organization make decisions, they should do so as champions of the brand.

Brand Promise Template

There isn‘t an exact formula to create your brand promise. But we’ve mentioned that it’s a blend of a few things that make up your company. So here’s a formula you can use to create your promise:

Positioning + Vision + Value Proposition = Your Brand Promise

Write your answers down and start blending these concepts together into one succinct idea.

Crafting your brand promise should be a top priority when developing your identity. Without this core message, you will likely struggle to develop your brand identity and strong messaging to connect with your target audience.

A pro tip from Jacobs: “A brand isn’t what you, the company, says it is. It’s what your customers say it is.”

Your brand promise should be so strong that “there should be no divergence” — that is, your customers should be able to describe your brand promise exactly as you do.

It may take a few sessions to flesh it out — and that's okay. Because once you have it, it will become ingrained both internally and externally as your company grows.

Brand Promise Examples

Keep in mind that some of these examples of brand promises are assumed and some have been shared by the companies (and a couple are completely fictional). Use them as inspiration when crafting your own.

To help you think about your own brand promise from multiple angles, I’ve also included hypothetical situations of what it might look like if some of these brands failed to deliver on their brand promises.

Build the best products in the world and enrich people’s lives. (Apple)

In a 2022 interview with Popular Mechanics, Apple CEO Tim Cook said that he tries to “carry on the mission that [Steve Jobs] set in place, to build the best products in the world that enrich people‘s lives. And that hasn’t changed. Lots of things change with time. But the reason for our being is the same.”

Well established as a design and product innovator, Apple’s brand promise is centered around innovation, quality, reliability, and user-friendly design.

If it couldn’t deliver on its brand promise, we might see Apple shipping shoddily designed products that don’t solve any problems for its consumers, something that would do swift and irreparable damage to its brand.

To inspire and nurture the human spirit — one person, one cup, one neighborhood at a time. (Starbucks)

Starbucks might even add “one street at time,” so ubiquitous are its stores across America and most corners of the globe.

Starbucks’ core brand promise is customer-focused, establishing its reputation as a customer service company that happens to sell coffee.

Feel empowered and emboldened. (Anima Iris)

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Tennis accessories brand Anima Iris seeks an emotional connection with its target audience by promising that they will feel empowered and emboldened.

Those words also set it apart from competitors and establish some of the expectations its customers should have.

Redefine luxury as accessible and inclusive. (Telfar)

Telfar’s vegan leather shopping bags became a must-have accessory over the last decade or so, thanks to its positioning as an affordable luxury. That’s a tricky sweet spot to maintain, but it’s central to the brand promise.

If it failed to deliver on its brand promise, it could be reflected in prices shooting up beyond what its target consumers could afford, and/or a steep decline in quality.

Inclusion since inception. (Tru Colour)

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Rooted firmly in diversity and inclusion, Tru Colour “believes in the beauty of the individual and exists to provide skin-tone shade bandages and kinesiology tape for everyone.”

Its brand promise indicates that inclusion is a foundational principle, one that will continue to drive the brand as it grows.

Create a safe space for POC to travel and discover new adventures. (Noirbnb)

The stakes are high for Noirbnb, which promises “a safe space for people of color to travel and discover new adventures.”

As such, it’s also a memorable brand promise, particularly for its target audience of people of color who may have felt unsafe on previous travel adventures. This is also a highly actionable brand promise.

Safety for all. (Volvo)

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Volvo’s EVA initiative prioritizes Equal Vehicles for All, “regardless of gender, age, height, weight, or shape.”

If you’ve ever buckled up in a car to find the seat belt at throat height, Volvo’s promise will pique your interest.

This is another highly actionable brand promise, since the burden of proof — and literal life-or-death stakes — rests on Volvo.

Unparalleled luxury and personalized service. (Four Seasons)

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When your name is synonymous with luxury, you’d best be able to deliver on your brand promise.

Customers of Four Seasons properties expect a level of personalized service that sets the brand apart not only from other hotels and resorts, but from other luxury hotel brands. This brand promise is memorable and emotional, appealing to consumers’ desire to be treated like royalty.

Bring stories to life — safely. (Inkheart)

Pretend I’ve been handed the money and the magic needed to build an adventure tour company for fictional places.

My imaginary company is inspired by Cornelia Funke’s 2003 YA book Inkheart, in which a girl learns that her father can bring characters to life simply by reading from them.

Inkheart’s brand promise, “Bring stories to life — safely,” assures its imaginary audience that they can enjoy immersive experiences in their favorite fictional worlds without fear of ogres, vampires, or evil masterminds.

We scare because we care. (Monsters Inc.)

A real brand promise from a fictional brand, Disney Pixar animated classic Monsters Inc. features a company by the same name. Monsters Inc. employs monsters to scare children, whose screams produce clean energy.

Doing double duty as a tagline, “We scare because we care” evokes emotion and establishes the brand’s distinctiveness — while promising legitimate frights.

What‘s common across all these promises is that they never refer to a particular offering or numerical goal. Instead, they are statements that encompass the brand’s broader purpose.

Examples of Brand Promises for B2B

Business-to-business brand promises can be difficult to craft. This is because these relationships are often more about efficiency and ROI than meeting emotional needs.

Check out these B2B brand promise examples to spark your imagination.

Help millions of companies grow better. (HubSpot)

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Here at HubSpot, we offer a complete customer platform that helps businesses connect and grow better. (Psst, that customer platform includes Marketing Hub.)

Our brand promise has broad appeal — “millions of companies” — and demonstrates our commitment to and focus on growth.

See inside any stack, any app, at any scale, anywhere. (Datadog)

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The repeated “any” in Datadog’s brand promise indicates the product’s flexibility, an actionable claim that also differentiates it from its competitors.

Keep a good thing growing. (Recurly)

Recurly, a subscription management service, makes an emotional appeal in its brand promise with the word “growing.” That sense of nurturing is backed up by the actionable claim that it has “a good thing.”

Easy scheduling ahead. (Calendly)

I use Calendly regularly, and I appreciate that it’s simple to use. Calendly’s brand promise focuses on a positive user experience, which directly impact’s the brand’s bottom line.

Unlock the power of gifting at scale. (Reachdesk)

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Reachdesk uses AI to power personalized corporate gifting. Its brand promise hints at the “power” in store for companies that wow and delight their customers.

If it couldn’t deliver on its brand promise: Glitchy AI could lead to gifts that didn’t feel thoughtful or personal, or worse, be embarrassing.

Manage tomorrow’s surprises today. (LogicManager)

LogicManager uses the word “surprises” to indicate that it understands the realities of risk management. That establishes an emotional relationship with its customers — it’s that “hey, you get me” moment.

That emotional plea is backed up by a credible and actionable promise that the enterprise risk management company can predict future risks before they get out of control.

Smarter PR with powerful, easy-to-use software. (Muck Rack)

Muck Rack’s brand promise begins with a superlative, “smarter,” appealing to customers’ desires for growth and improvement. Coupled with “powerful” and “easy-to-use,” Muck Rack sets up an actionable brand promise.

Engineering the extraordinary to alleviate pain, restore health, and extend life. (Medtronic)

Medtronic, a healthcare tech company, has to persuade potential customers that it can improve (and even extend) quality of life with devices like high-tech pacemakers. That’s a high bar to clear, so it goes straight for an emotional appeal with a brand promise that uses strong verbs like “alleviate” and “restore.”

Empowering small businesses and entrepreneurs with financial tools and services that are accessible, innovative, and user-friendly. (Square)

If you’ve interacted with small businesses, like your neighborhood bookstore or a vendor at the local farmers’ market, you’ve likely used Square to make a payment. Square’s brand promise hinges on accessibility and user-friendliness above all — an inability to deliver would make it unusable by the audience it targets.

Build Your Brand Promise for Lasting Results

Some promises last a lifetime. To make sure that you're creating a brand promise for the long haul, don’t rush through the process.

Drafting a quick slogan is tempting when your team is up against a deadline — but this is a promise to your all your stakeholders, so consider it carefully.

Take a look at the tips, templates, and examples above, and let your creativity run wild. Your brand may already have a strong identity, but how are you committing to your customers? Tell them today, with your brand promise.

How one of Norway's largest importers migrated to WooCommerce and scaled an 800k SKU operation for a better user experience, performance, and results.

With bold, organic shapes and natural textures, jungle and safari fonts are perfect for creating designs that stand out and convey the spirit of the great outdoors.

In this post, we’ve curated a selection of fonts that will help you create visually striking, forest-themed designs. Whether you’re working on branding for eco-friendly products, adventure-themed projects, or wildlife conservation campaigns, these fonts evoke the lush greenery and rugged beauty of the jungle.

These fonts bring a sense of adventure and wilderness to your designs, making them ideal for posters, flyers, packaging, or website headers with a nature-inspired theme.

Tropical Jungle – Fun Jungle Style Font

Tropical Jungle is an enchanting font with a creative design. This bold yet playful typeface takes inspiration from the thrilling wildlife of tropical rainforests around the globe. With over 500 glyphs, featuring jungle animals and a joyous spirit, you’ll find it effortlessly readable and perfect for your creative ventures. It offers support for 76 languages along with swashes, ligatures, and stylistic alternatives.

Jungle Land – Jungle Font

Jungle Land is a display font featuring both uppercase and lowercase characters, numbers, punctuation, and ligature. With its stylish script marrying attractive curves and a fresh urban edge, this font can enhance any design. Its simple installation is compatible with both PC and MAC and supports 17 languages from English to Zulu, making it a versatile fit for logos, brand imagery, product packaging, or social media posts.

Jungle – Handbrush Jungle Font

This is a playful yet robust jungle font inspired by children’s books and handmade street typography. Its versatile design makes it an ideal choice for various projects, including movie titles, logos, branding, social media, blog posts, and even wedding invites. The package includes a range of font formats, punctuation, numerals, ligatures, swashes, and web fonts making it a comprehensive font.

Pine Jungle – Jungle Style Font

Pine Jungle is a jungle-themed font designed with a unique pine forest vibe. It incorporates stars into the design to cultivate a spiritual impression. This font is the perfect fit for all design types, especially those oriented towards nature. Pine Jungle comes in both ‘clean’ TTF and OTF formats, giving you flexibility in your creative ventures.

Woodpecker – Unique Jungle Font

Dive into the wild with the Woodpecker, a unique jungle-themed font. Shaped like chopped wood planks, it perfectly captures the spirit of outdoor adventures and wilderness. Ideal for survival games, jungle posters or park adventures, this font is available in TTF, OTF, and WOFF formats, adding that rustic touch your projects need.

Jungle Cruise – Display Font

Jungle Cruise is a versatile display font that adapts well to any creative project. Its captivating simplicity and legibility make it an ideal choice for a wide range of design applications, from quotes, shirt designs, websites, branding, children’s designs, blogs, logos, to invitations. Provided in OTF, TTF, WOFF, and WOFF2 formats.

Safari – Silhouette Font

Safar is a captivating jungle-themed font that brings the spirit of the wild to your design work. It’s conveniently available in both OTF & TTF formats with extended licensing. This creative asset, which can be instantly downloaded, also offers free updates. And, if you face any problems, prompt customer support is always ready to lend a helping hand.

Graffitopia – Urban Jungle Graffiti Font

Discover the electric vibrancy of Graffitopia – an urban jungle graffiti font that channels the unique spirit of street art. With its distinctive letterforms, every word becomes an impactful artistic statement, bringing raw, underground vibes to your digital designs. Ideal for contemporary projects, edgy logos, and attention-grabbing posters, this font authentically encapsulates the daring creativity of city landscapes.

Urban Stars – Graffiti Urban Jungle Font

Urban Stars is a graffiti-style font, embodying the spirit of urban jungle street art. These dynamic and expressive letterforms are craftily inspired by real graffiti tags, adding bold authenticity to your design work. Ideal for various creative projects, its eye-catching appeal sets your designs apart with a rebellious attitude. Offering versatility and visual impact, Urban Stars ensures a powerful, trendy statement on any platform, from posters to social media graphics.

Pine Forest – Jungle Font

Pine Forest is a playful, hand-drawn typeface, inspired by outdoor adventures. It includes two style options – rough and press – each evoking a uniquely rustic feel. This versatile font is perfect for a variety of designs from logos and branding, to invitations and posters, effortlessly conveying a sense of fun and natural charm.

Forests – Layered Forest Font

This is an engaging jungle font particularly designed with a forest theme. It boasts a simple usability, offering you the flexibility of utilising one, two or all three layers and even adjust their colors to create distinctive effects. Only remember to keep CAPS on as it exclusively supports uppercase letters and numbers.

Jungle Ranger – Playful Jungle Font

Venture into the captivating world of gaming with Jungle Ranger, a playful and lively font designed to excite children and those young at heart. Its bold letters infused with jungle-inspired elements, like leaves and vines, evoke a sense of fun and adventure, making it an ideal choice for not just games, but also movies, posters, and more.

Dense Forest – Unique Jungle Font

Dense Forest is an intriguing typography forest font perfect for bringing an exotic twist to your projects. Ideal for movie titles, album covers, logos, labels, and posters, this font brings the mystery and wildness of the jungle directly into your design. Provided in OTF, TTF, and WOFF formats, it enhances creativity and transforms simple ideas into enchanting visuals.

Roaring Jungle – Fun Jungle Font

Unleash the wildness of your designs with Roaring Jungle font. This jungle-inspired font jumbles together attractive curves, stone-style writing and unique shapes. With regular and rough forms, it is perfect for vintage creations, logo designs, packaging, and even merchandise. A versatile asset with a unique flair and multilingual support to make your work not only look terrific, but also universally appealing.

Mystic Forest – Distressed Forest Font

Mystic Forest is a distinctively stylized type face, ideal for enhancing logos, titles, and brief texts. Its distressed effect can also work effectively as a stencil font for street art. The font package includes uppercase and lowercase letters, symbols, punctuation, numerals, alternates, ligatures, and even supports multiple languages, packaged in OTF, TTF, WOFF and WOFF2 formats.

Jungle Adventurer – Jungle Font

Jungle Adventurer is a bold, all caps gaming font that boasts a powerful shape with stern sans-serif and sharp corners. Ideal for online games, posters, media pages, and more, this font comes in OTF, TTF, and WOFF for easy compatibility. Offering simple installation on both PC and Mac, the Jungle Adventurer font supports basic latin A-Z, numerical, and punctuation characters.

Northern Passage – Urban Jungle Font

Northern Passage is a handmade display font reflecting love for outdoor adventures with an aged, cabin-in-the-woods feel. An all-caps font ideal for design projects requiring a rustic, woodland aesthetic, it’s readily available for download in otf format.

Forest Trophy – Textured Jungle Font

Forest Trophy is a classic display font featuring a vintage feel with its unique rugged texture. It includes profiles in OTF, TTF, and WOFF formats. Offering an array of uppercase and lowercase letters and numerals, this font also supports punctuation and multiple languages. It’s made even more versatile by its availability in three styles – clean, rounded, and textured.

Pinebrick – Modern Urban Jungle Font

Pinebrick is a modern, urban jungle-themed font that authentically captures the mood of nature and forest. Handcrafted, it features a bold, sketchy and rough style, perfect for creating a standout design on posters, shirts or other design requirements. Its array of glyphs, inclusive of uppercase, lowercase, numerals and punctuations, offers a wide variety for creative mixing and matching.

Mirkwood – Elvish Forest Style Font

Mirkwood is an Elvish forest-themed font, ideal for all things mythological and magical. Courtesy of Gienlee Cartoon, Mirkwood incorporates uppercase glyphs, operating smoothly on both PC and Mac without any special software required. When you download, you receive a user-friendly Mirkwood-Regular OTF file.

Forest Line – Condensed Forest Font

Forest Line is a jungle-themed True Type Web font, available in three styles: Light, Regular and Bold. As a creative rendition of the Forest Line Extended Font, it presents a trendier and compact alternative, retaining an air of creativity and usefulness.

Tropica Jungles – Playful Jungle Font

Tropica Jungles is a unique textured display font with a playful, cartoony twist. Perfect for a wide range of applications from logos to novel covers and wedding cards, this creative asset offers upper and lower case letters, numbers, punctuation and multilingual support.

Free Jungle & Forest Fonts

Theforest – Free Serif Font

Theforest is a free serif font that features a unique Jungle-themed letter design. This font is ideal for all sorts of elegant, nature-inspired typography designs. It’s especially perfect for luxury and high-end branding designs. It’s free for personal use.

Forester – Free Urban Jungle Font

Forester is another stylish urban jungle-themed font. This font has a creative handbrush-style letter design that will instantly attract attention. The font is free to use with your personal projects.

Jungle Camp – Free Display Font

This free font comes with a fun and playful letter design that makes it a great choice for crafting titles and headings related to children’s designs. The font is free for personal use only.

The Jungle – Free Handwritten Font

Another unique handwritten font featuring a jungle-themed design. This font comes with a creative look that will fit in well with t-shirts, posters, banners, greeting cards, and various other designs. It’s free to use with personal projects.

Jungle Tribe – Free Cartoon Font

This font is also free to download. Jungle Tribe is a playful cartoon-style font that also features a jungle-themed vibe. The font is ideal for children’s book covers, educational graphics, video games, and much more. It’s free for personal use.