Every year we see new trends emerge in the world of design. While most of these new trends fade away with time, some remain to change and influence the industry for the better.
In this post, we explore the ever-evolving world of illustration trends and designs. From the rise of AI-assisted drawings to the resurgence of retro and psychedelic art, these are the trends you can expect to see more of this year.
Let’s take a look at some of the top upcoming illustration trends and how you can apply them in your own designs and projects. Some of these trends will not only be popular but also groundbreaking by bringing in new advancements and innovations.
1. AI-Assisted Illustrations
Designers have different opinions about the advancements of AI and how it’s impacting the industry. However, AI has clearly made work much easier for us. And that’s the main goal of using AI. It should not be used to replace designers but to enhance your workflow and make you more efficient.
Adobe understood this concept better than most other AI startups. During the Adobe MAX 2023 event, Adobe showed how they have improved Adobe Illustrator to help artists and designers create art more easily.
You can now generate vectors with text prompts, find exact matches for fonts, create icons, get variations of your illustrations, copy art styles, and more. These new tools will save you a ton of time and supercharge your process of finding inspiration, coming up with different concepts, and experimenting with different ideas.
2. Representation of Diversity
One of the trends that we hope to see more of this year is illustrations that represent diversity, culture, and traditions. We saw many brands and companies use these beautiful illustrations on their marketing campaigns, websites, and social media platforms to promote inclusiveness and diverse representation.
This trend is not just about representation, it’s also about celebrating different cultures, expanding the boundaries of perspectives, and bringing people together. It’s a mission that we will always promote with an open heart.
3. Colorful Abstract
Abstract illustrations have been a powerful visual form that amplifies storytelling for many years. This year, we expect to see this art trend continue to grow.
These beautiful illustrations excel at captivating audiences with colorful visuals and communicating ideas, moods, and messages much more effectively. Whether it’s for branding design or packaging design, colorful abstract illustrations fit perfectly for many types of projects as well.
4. Retro and Psychedelic
We all have a soft spot for those classic and groovy illustrations full of vibrant colors and weird shapes. Last year, we saw many artists combine this retro style from the 70s and 80s with psychedelic-style art to create very uncommon and trippy illustrations.
We’ve been seeing these retro and psychedelic illustrations on everything from product packaging designs to website designs and even branding designs. It seems to be getting more popular with casual and lifestyle brands that target younger audiences as well.
5. Art Deco
The Art Deco design trend is commonly used in various types of packaging designs, brand identities, and graphic designs as a way of showing off elegance and sophistication. It’s a trend that’s been around for decades but over the past few years we saw this trend being used more commonly by modern brands.
This trend will likely continue to be popular in the world of design and illustrations thanks to its ability to combine vintage aesthetics with futuristic vibes. Especially when it comes to luxury and high-end illustrations, Art Deco is unmatched for creating unique nostalgic feels.
6. Comic Book Art
The illustrations done in comic book art style are another new trend that’s slowly gaining momentum in the design world. This trend helps add a playful, humorous, and exaggerated look to your illustrations to create a bold retro aesthetic for various types of designs.
Whether it’s website design, poster design, or packaging design, comic book-style art blends perfectly with many different types of mediums as well. It’s also quite effective for brand storytelling and creating designs that communicate with the audience more effectively.
7. Doodle Art
No matter how old we get, we all have childhood memories that we always long for. Doodle art is a trend that’s designed to take you back to that wonderful childhood while evoking a sense of playfulness and free spirit. It’s one of the reasons why this trend has been around for such a long time and it will continue to be as effective as ever before.
Many popular brands have been using doodle art and illustrations as a way to create a more relaxed vibe and also bring out a sense of joy in the audience at the same time. The quirkiness and the imperfections of this art style allow any business or brand to strip away the formalities and create a close connection with its target audience.
8. Surrealism
The unreal, bizarre, and nightmare-ish surrealism illustration trend continues to surprise us every year by maintaining its popularity across many different industries. When it comes to creating designs that spark curiosity and imagination, nothing comes close to surrealist illustrations.
The distorted human figures, weird manipulations, and the weird elements used in surrealist illustrations often have hidden meanings and tell a story that explores controversial topics. And it opens up new doors for artists, media, and brands to share their narratives in mesmerizing ways.
9. Textured Illustrations
We went through several different illustration trends over the years from flat design to minimal artwork and the latest to join this lineup is the textured illustrations trend. This new trend sees illustrations getting a much-needed texture upgrade that adds more depth to the overall look and feel.
Textured illustrations will be one of the most popular illustration trends this year for two main reasons. First, they add an authentic and hand-crafted look to digital illustrations. Second, they create a more rugged and tactile vibe for the illustrations, replacing the overly smooth, artificial look of ordinary digital art.
10. Line Art
The great thing about line art illustrations is their versatility. Line art drawings can be as simple as a few lines or complex artwork but they will always maintain an overall simple and minimal look. This gives line art illustrations a classic yet timeless look.
Especially when designing illustrations for digital platforms, minimalist line art is an obvious choice as it reduces file sizes and helps improve performance. They are also quite effective in conveying ideas and creating adaptable art across different platforms and mediums.
11. Realistic 3D Art
3D art generation tools like Blender and Unreal Engine received significant updates last year that expanded their capabilities beyond our imagination. Designers have been using these tools to generate ultra-realistic 3D art and illustrations and the results were mind-blowing.
We will surely see more of these realistic 3D art and illustrations this year as well. Especially since the demand for this art is increasing as more industries seem to be embracing this new trend.
12. Nostalgia
When it comes to creating art and illustrations that connect with the audience on a personal level, nostalgic art is the perfect way to go. These illustrations excel at evoking emotions and good memories from the past and go a long way to establishing a strong connection with the audience.
Many brands have been using this trend to create emotional connections with their customers while also celebrating the history and good times from the past.
13. Geometric Art
There were many interesting art and design trends over the years that were inspired by the geometric style of art, including the popular Bauhaus style. And now, they are slowly influencing illustrations as well.
Illustrations inspired by geometric art styles have their own unique styles and we love how artists keep reinventing this trend while putting their own unique spins to create cool artworks.
14. Cartoon and Comic
Caroon and comic-themed illustrations do two things perfectly: They are great at adding a sense of whimsy to your creations and also conveying emotions more effectively.
When it comes to educational projects, casual and fun designs, and even creating mascots, and characters that represent brands, cartoon-style illustrations have been the ideal choice for decades.
Even though it’s not a new trend, we will surely see more cartoon and comic-style illustrations this year. Because it simply works wonders!
15. Outline Drawings
This is an illustration trend that will never go out of style. Because it’s the perfect style for creating art and illustrations that exude elegance and simplicity.
Outline drawings and illustrations have a particular way of creating a minimalist vibe for any other project. It helps create that subtle, fine art-style look that you can’t achieve with any other illustration style. And that’s why it will always be a trend you can rely on.
16. Brave and Bold
Recently, designers have been creating some radical and bold creations, much more than they used to. Mainly because modern brands and businesses now seek to create more open and authentic identities. And these brave and bold illustrations help achieve that goal.
This is a trend we would love to see more of this year. We are particularly curious how designers and artists will handle this experimental illustration style.
Conclusion
There will also be many other new trends this year, possibly ones we couldn’t even imagine. So be sure to keep an eye out for those. You can always check out our Trends category to stay on top of your game.