Day: September 16, 2024

Only Chris, right? You’ll want to view this in a Chromium browser:

This is exactly the sort of thing I love, not for its practicality (cuz it ain’t), but for how it illustrates a concept. Generally, tutorials and demos try to follow the “rules” — whatever those may be — yet breaking them helps you understand how a certain thing works. This is one of those.

The concept is pretty straightforward: one target element can be attached to multiple anchors on the page.

<div class="anchor-1"></div>
<div class="anchor-2"></div>
<div class="target"></div>

We’ve gotta register the anchors and attach the .target to them:

.anchor-1 {
  anchor-name: --anchor-1;
}

.anchor-2 {
  anchor-name: --anchor-2;
}

.target {
  
}

Wait, wait! I didn’t attach the .target to the anchors. That’s because we have two ways to do it. One is using the position-anchor property.

.target {
  position-anchor: --anchor-1;
}

That establishes a target-anchor relationship between the two elements. But it only accepts a single anchor value. Hmm. We need more than that. That’s what the anchor() function can do. Well, it doesn’t take multiple values, but we can declare it multiple times on different inset properties, each referencing a different anchor.

.target {
  top: anchor(--anchor-1, bottom);
}

The second piece of anchor()‘s function is the anchor edge we’re positioned to and it’s gotta be some sort of physical or logical inset — top, bottom, start, end, inside, outside, etc. — or percentage. We’re bascially saying, “Take that .target and slap it’s top edge against --anchor-1‘s bottom edge.

That also works for other inset properties:

.target {
  top: anchor(--anchor-1 bottom);
  left: anchor(--anchor-1 right);
  bottom: anchor(--anchor-2 top);
  right: anchor(--anchor-2 left);
}

Notice how both anchors are declared on different properties by way of anchor(). That’s rad. But we aren’t actually anchored yet because the .target is just like any other element that participates in the normal document flow. We have to yank it out with absolute positioning for the inset properties to take hold.

.target {
  position: absolute;

  top: anchor(--anchor-1 bottom);
  left: anchor(--anchor-1 right);
  bottom: anchor(--anchor-2 top);
  right: anchor(--anchor-2 left);
}

In his demo, Chris cleverly attaches the .target to two <textarea> elements. What makes it clever is that <textarea> allows you to click and drag it to change its dimensions. The two of them are absolutely positioned, one pinned to the viewport’s top-left edge and one pinned to the bottom-right.

If we attach the .target's top and left edges to --anchor-1‘s bottom and right edges, then attach the target's bottom and right edges to --anchor-2‘s top and left edges, we’re effectively anchored to the two <textarea> elements. This is what allows the .target element to stretch with the <textarea> elements when they are resized.

But there’s a small catch: a <textarea> is resized from its bottom-right corner. The second <textarea> is positioned in a way where the resizer isn’t directly attached to the .target. If we rotate(180deg), though, it’s all good.

Again, you’ll want to view that in a Chromium browser at the time I’m writing this. Here’s a clip instead if you prefer.

That’s just a background-color on the .target element. We can put a little character in there instead as a background-image like Chris did to polish this off.

Fun, right?! It still blows my mind this is all happening in CSS. It wasn’t many days ago that something like this would’ve been a job for JavaScript.

---

Multiple Anchors originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

If you’re looking to add a gritty, urban vibe to your designs, spray paint textures and backgrounds are the perfect solution.

Whether you’re creating digital artwork, branding, or eye-catching event graphics, spray paint textures add a layer of authenticity and creativity that’s hard to achieve with traditional tools. From street art-inspired projects to bold, edgy posters, spray paint elements can instantly bring a raw, artistic energy to your work.

In this post, we’ve rounded up the best spray paint textures and backgrounds for you to use in your next project. With a variety of options ranging from splatters and drips to fully painted surfaces, these resources give you the freedom to create designs that feel dynamic and expressive.

Spray Paint Leaks Backgrounds

Featuring colorful graffiti wall textures, this is a collection of abstract spray paint textures with a hand-crafted artistic look. They come as a pack of 10 unique and striking JPG backgrounds with a high resolution of 6000 x 4000, 300 dpi in RGB format. These vibrant designs are ideal for web and print applications – from social media covers to logo backdrops, posters, or invitations.

Horizon Spray Paint Texture Backgrounds

Experience the vibrancy of hand-crafted colorful spray paint textures. This creative bundle features 10 unique graffiti wall textures in an array of colors, providing a lively backdrop for web pages, social media profiles, apps, presentations and printed projects. Delivered in JPG format with high-resolution clarity (6000×4000, 300 dpi, RGB), these textures can bring dimension and depth to your design work.

Graffiti Spray Paint Textures

This is an impressive collection of 29 vibrant PNG images featuring spray paint graffiti style textures. Housed in a single .zip file, these high-resolution textures are ideal for different design needs – from adding a creative touch to projects, using for masks and overlays, or setting unique backgrounds. All the items use an RGB color space to enhance your creative process.

Paint Splatter Texture Backgrounds

This spray paint textures bundle offers a collection of 15 varied designs, each texture is presented in high-resolution 6000 x 4000px format. With a crisp 300 DPI and convenient JPG formatting, these spray paint textures are perfect for adding a unique and vibrant touch to any digital project.

Spray Paint Textures & Overlays

A unique spray paint textures pack offers authentic and high-resolution textures extracted from real spray paint patterns. With 10 varieties to choose from, these full transparency textures are flawlessly isolated and prepared as transparent PNG files. Adjust the dark grey opacity as needed, and enhance your design projects with these fine detailed, 48-megapixel sized overlays to bring a real-life spray paint effect.

Spray Paint Colorful Backgrounds

A vibrant collection of handcrafted spray paint textures, featuring graffiti-style elements perfect for a variety of digital and print uses. The set includes 10 distinctive, high-resolution (6000 x 4000, 300 dpi, RGB) JPG backgrounds, ideal for websites, social media, apps, presentations, logos, and print items like flyers, cards, posters, and more.

101 Blob & Spot Spray Shapes

Explore the world of spray paint textures with this collection of high-resolution designs and shapes. Crafted with inks on paper and meticulously scanned and edited in Photoshop, these unique abstract shapes can enhance any project, whether it’s web design, art, posters, flyers, banners, or covers.

32 Abstract Spray Paint Shapes

The 32 Abstract Spray Paint Shapes asset is an expansive assortment of unique, digitally enhanced PNG files of ink-sprayed shapes. With a high resolution of up to 6000 pixels, these beautifully abstract textures, originally painted on paper, can enhance a variety of projects including web design, art creation, and print materials like cards, posters and flyers.

Spray Paint Texture Bundle

A unique spray paint textures pack that showcases over 100 authentic spray paint marks in high-resolution png files that can be effortlessly integrated into your projects. This versatile bundle provides varying spray paint splatters, drips, and marks, which can be scaled, copied, pasted, or color-customized to add grunge detail to your artwork.

Spray Paint Drip Textures

Invite some vibrancy into your artwork with this collection of spray paint textures. These authentic, captivating textures are perfect for any design project and are easy to use. They offer impressive detail, having been scanned at a high resolution before being converted to vector formats. With their dark grey color, full isolation, and transparency in various formats, these textures are versatile and adaptable to your choice of software.

20 Paint Splatter Textures & Brushes

Explore new depths in your graphics designs with this spray paint textures pack. It offers high-resolution ink splatter effects, suitable for enhancing illustrations, photos, and website layouts, and even for creating realistic blood splatter. The pack includes 20 PNG files, 1 PSD file, and an ABR file with 20 brushes, guaranteed to add elegance and memorability to your designs while saving you time.

Paint Splashes Backgrounds

This is a collection of vibrant, urban-style designs filled with splattered acrylic paint reminiscing the energetic spirit of youth. These grainy textures serve as a multifunctional decorative asset featuring unique graffiti-like brush strokes and chaotic mud bursts. Ideal for youth apparel, advertising material, digital product presentations, and more.

Spray Paint Drips Textures

This is a versatile collection of 20 high-resolution PNG files with spray paint textures. With a vibrant RGB colour space, these textures are brilliant for incorporating into design projects, creative edits, background visuals, masks, and overlays. Their spray paint drip style serves as an innovative design element, adding a unique artistic flair to various creations.

Subtle Spray Paint Textures

This is a comprehensive set of gently sprayed textures, created from high-resolution scans of spray-painted paper and converted into multiple formats like AI, EPS, and PNG. Perfect for both Illustrator and Photoshop, these dark gray textures, crisply detailed and fully customizable, come with transparent backgrounds and can be paired with DRIP textures to add depth to your design projects.

12 Spray Paint Textures

An eclectic collection of abstract spray paint shapes as PNG files. These high-resolution shapes, crafted thoughtfully from ink on paper, are edited digitally for optimal use. They reach up to 9000 pixels in size and can significantly enhance visual arts projects, such as cards, banners, templates, websites, and more.

Paint Splatter Art Textures

This spray paint texture pack offers a collection of modern, abstract paintings that were originally created with real paint, then scanned at high resolution and converted to Vector EPS, AI, and PNG formats. Ideal for various design projects, these finely detailed textures come with fully isolated, transparent backgrounds.

20 Spray Paint Graffiti Texture

Explore your creative side with this unique spray paint texture pack. Featuring 20 PNG textures in stunning 8K resolution (6000 x 4000 px), it ensures compatibility with Photoshop and other graphics programs that support PNG files, promising to enhance any design project with a vivid, urban touch.

Spray Paint Splatter Brushes & Textures

This spray paint textures collection contains high-resolution, handmade ink splatter effects in a pack of 21 black and white jpg or png images. Perfect for adding texture, grunge effects, or realistic blood splatter to your designs. Incorporate these greyscale bitmaps into any application compatible with .jpg or .png files, offering easy layering and color changes in photoshop.

Free Spray Paint Textures

Free Abstract Art Spray Paint Texture

This beautiful spray paint texture features a colorful design with an abstract and artistic design. You can use it in various ways to create backgrounds as well as for adding textures to designs.

Free Spray Painted Fence Texture

This is a real photo of a spray-painted fence that features a very authentic design. It has a realistic look with a rusted metal fence background that will add a vintage feel to your design project.

Free Green Spay Paint Texture

You can use this spray paint texture to add a gritty look and feel to your posters, flyers, and various other designs. By changing colors, you can even make it look like a blood-splatter texture.

Free Spray Paint Texture Background

This free texture also comes with a green spray paint design. It features a stain-like design that you can blend with various graphics and backgrounds to create unique designs.

Colorful Free Spray Paint Texture

This is a free spray paint-style texture you can use to create colorful backgrounds. It features a sidewalk with spray-painted spots that add an authentic look to this textured background.

I know. “AI public relations” (PR) kind of sounds like an oxymoron.

Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots?

Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. That’s where we come in.

We’ll unpack the pros and cons of using AI in public relations and share some of the smartest use cases and expert tips to help you get the most out of it.

Table of contents

• Why Use AI in Public Relations
• How is AI used in public relations?

Why Use AI in Public Relations (PR)

Using AI in public relations has many benefits, but they all come back to one all professionals strive for — improved productivity.

Let’s break down the specifics.

Pros of AI Public Relations

Higher Efficiency

HubSpot research found 90% of marketers say AI and automation help them spend less time on manual tasks, more time on the responsibilities they enjoy most (80%), and more time on the creative aspects of their role (79%). Public relations is no exception.

In fact, 76.6% of PR professionals already use AI tools to automate their most tedious and repetitive tasks, according to Prowly.

For PR professionals, AI can mean quicker market and campaign analysis, as well as faster press release and pitch drafting. AI and automation can also help eliminate manual tasks like email follow-ups to your press partners.

Lower Costs

By aiding with time-consuming and mundane tasks, AI can also help minimize unnecessary expenses in your public relations budget.

For example, if you pay a freelancer by the hour to draft press releases, using an AI tool like Jasper or even HubSpot’s Free AI Content Writer can help cut the need for those hours.

Don’t believe me? Prowly found that 43.5% of PR professionals using tools say it has reduced their companies' overall costs and resource needs. That’s on top of 48.2% reporting they struggled with working with a small budget in the past 12 months.

These small efficiencies add up.

Increased ROI

With lower costs comes the potential for increased return on investment (ROI). Hard to argue with that.

Cons of AI Public Relations

As great as AI sounds for public relations, it still has drawbacks.

Data Quality & Accuracy

Data quality and accuracy are some of the biggest concerns of using AI in public relations or any use case, really.

Most public artificial intelligence runs off information fed from its users and the internet — and I think we all know we can’t trust everything we read online.

Because of this, you can’t always know if the results you get from AI are accurate or based on reliable sources. This can be dangerous when using AI in public relations, especially when doing research.

Be wary of validity and even bias. The last thing you want to do is make strategic decisions based on false or misguided information.

Privacy

There’s no doubt that AI can help expedite your public relations workflow, but that often means sharing details about your brand or company to produce results you can actually use.

AI is currently unregulated, so any information you share is at risk of being stored or passed onto others using the tool, including potentially our competitors.

Lack of Human Touch

Public relations is about human connection. It’s about how your brand or client is perceived by other people and the public at large.

While impressive, AI or automation’s ability can only go far in this arena.

AI can’t create personal relationships and bonds. It can’t take photos with fans, shake hands with potential investors, or attend a charity event. It can’t “read the room” or understand the sensitive nuances of current events or culture.

And its insights and information are only as current as its last update. So. tread lightly when using AI or automation for one-on-one communication.

Without careful editing or strategic use of the tools, its artificial nature can be easy to spot.

This personalization mistake from UK restaurant burgerific is a common one.

Image Source

How is AI used in public relations?

The possibilities of artificial intelligence are pretty boundless, but with the cons and limitations we discussed in mind, here are some of the best use cases in public relations.

1. Drafting press releases and pitches

In one of my first marketing and PR jobs, I wrote and distributed about 2-5 press releases a day. I enjoyed it, but I’d be lying if I said it wasn’t time-consuming, let alone draining.

I may also have developed Carpal Tunnel Syndrome from all the typing, but we’re not here to discuss the importance of workspace ergonomics.

With generative AI, you can dramatically reduce your press release and pitch writing time (and maybe even Carpal Tunnel Syndrome).

All you need is a prompt answering these questions:

• What is the goal of your press release?
• What important information do you have to include?
• Who is it intended for?
• What tone do you want to use?

To illustrate, I gave ChatGPT this prompt:

“Can you write me a press release about Apple's September 2024 Product Event? It should include the date and time -- Monday, September 9th at 10:00 AM PT and get the general public excited about it.”

Here’s what I got back:

But remember, this should only be a starting point. Neerja Patel, a PR professional of over 15 years and founder and CEO of her own PR firm, advises, “Use AI to enhance your creativity and assist with research and content creation.”

“It shouldn’t replace your thought process or be used as a substitution for your work. The most impactful campaigns that have maximum outcomes are the ones that blend the human mind with AI.”

Pro tip: “To ensure you are telling the best narrative in AI-assisted press releases, include not only important and relevant information but also current world trends,” continues Patel.

“This will help strengthen your messaging, ultimately increasing your chances of garnering attention from journalists and securing stories in publications.”

Also, are you not the savviest with ChatGPT or prompting just yet? Our free guide, “How to Use ChatGPT at Work,” will introduce you to the tool and share best practices and 100 prompt ideas to get you started.

These skills are easily adaptable to other chatbot-style tools like HubSpot’s Free AI Content Writer. You can try them in a tool specifically designed for public relations, like Meltwater.

2. Automating social media engagement

Being able to schedule social media posts for publication frees up a lot of time for marketers and PR professionals, but the use cases for AI and automation don’t end there.

You can also use AI to respond to comments or direct messages automatically.

There are a few options out there for this, but personally, I’m a big fan of the conversational marketing tool ManyChat.

ManyChat can be used to automatically respond to comments on Instagram posts or send a personal message when people use a specific word or phrase. It can also be used with Facebook Messenger or WhatsApp.

3. Monitoring brand sentiment and reputation

AI and automation can also help keep you keep a pulse on how the public feels about you or your brand. In other words, it can help you monitor brand sentiment and reputation changes.

It all comes back to social listening.

For example, Digimind’s social listening tool “combines Digimind’s AI Sense with OpenAI’s ChatGPT to monitor social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic,” explained MarTech managing editor Constantine von Hoffman.

“It then determines important metrics, such as reach, brand impact, and key mentions sent to ChatGPT to be analyzed and summarized in plain English in real-time.”

Need a more simple or budget-friendly alternative?

Set up Google Alerts for any phrase or keywords you like, such as your brand or product name. For there, Google monitors the web for new content matching your terms and sends an automated email when a new result appears.

It’s free and effortless for you to maintain.

Pro tip: If you’re a HubSpot user, use social inbox streams.

Image Source

These streams allow you to monitor social media for mentions of your brand, product, or other keywords from within your portal.

4. Maintaining your press list(s)

Prowly’s State of PR Technology reports that nearly half of public relations professionals struggle to find relevant media contacts.

Databases like those from Prowly, Cision, and Brandwatch can help, but even once you find your contacts, maintaining the list can be just as hard.

Thankfully, this is one area where AI shines brightest.

For one, AI and automation can help you segment your press contacts into different lists based on their unique specialties or demographics.

You can create one list for television, another for digital media, and others segmented by location, like New York or London.

Source

AI can also help clean your data by automatically identifying and removing inactive or bounced email addresses, correcting typos in email addresses, and filtering out duplicates.

All this helps reduce list decay and improve deliverability rates.

Pro tip: If you use HubSpot, use smart lists and workflows to keep your press lists current.

Smart lists will automatically update, adding and removing contacts based on the criteria you set, while workflows can be used to clean data in the CRM.

5. Reaching out to media.

AI doesn’t just help you build and maintain your press list; it can help you contact it.

For instance, using automated email tools like HubSpot’s, you can set up follow-up messages for new contacts who download your press/media kit or those who email about press inquiries.

You can even set up a series to follow up with contacts who may not have opened your outreach or have gone dark.

Source

Rather than having to send out dozens, if not hundreds, of manual emails, automation can scale your outreach efforts and increase your chances of getting

6. Researching

This likely goes without saying, but AI can be a game-changer in public relations research.

Using AI rather than a conventional search engine can make it easier to answer specific queries. Why exactly? Well, there is no need to click through multiple pages and hope you find what you need; AI does that for you.

It crawls the web for related resources and then distills and summarizes the content for you. While it may take a few tries to get the exact information you need, an AI chatbot like ChatGPT or Meta AI can save you massive amounts of time scrolling.

(Ai)ding your public relations success

As quick-witted as many people are, AI can generally process requests, analyze data, and respond faster than humans ever could.

I mean, think about it this way: I can do long division, but that doesn’t mean a calculator won’t help me get the answer faster.

Take our tips and advice above and start using AI in public relations with the same mindset.

To be candid, I have a love-hate relationship with social media.

Sometimes, I’m annoyed at how exciting those “likes” can be.

At others, I’m ecstatic at the social media advertising ROI (return on investment) my teams can generate. It just keeps me coming back for more — and I know I’m not alone in this feeling.

According to our 2024 State of Marketing & Trends Report, marketers consider social media their biggest source of ROI alongside their website or blog. Paid social media content follows closely in the second spot.

But what platforms and tactics can deliver the most ROI for your business?

Let’s dive into the latest findings from HubSpot’s 2024 Social Trends Report to answer those questions and hear from experts at Brandfolder, Sprout Social, Rakuten Advertising, and more.

Table of Contents

• What is social media ROI?
• Which social media channels have the best ROI?
• Which social media tactics or strategies have the best ROI?

What is social media ROI?

Simply put, social media ROI is exactly what it sounds like — the return on investment you get from your social media marketing and advertising campaigns.

It measures the results you make or receive compared to how much you spend.

Depending on your goals, this can be done using a number of different metrics.

For instance, if your goal is to build brand awareness, you might prioritize metrics demonstrating reach or engagement — such as new followers, impressions, audience growth rate, or social shares.

These tend to be the most common, in my experience, but other metrics to measure social media marketing and advertising ROI include likes, comments, or sales.

Arguably the most direct approach is to zero in on revenue.

How do you calculate social media ROI?

Our survey found that measuring ROI is one of the five biggest challenges marketers face with social media. That’s out of 22 possible options.

Numbers and I don’t always get along, so I get where they’re coming from. But thankfully, measuring social media ROI is pretty simple.

This formula can be used with revenue in mind:

Social media ROI = (Total Revenue - Total Investment) / Total Investment

“Total revenue” is the amount of money generated from your campaigns, while “total investment” is the amount of money you put in (like resources, labor cost, cost per click, etc.).

When you run your calculation, a negative result means you spent more money on your campaigns than you got back — womp — and a positive result means the opposite.

Let’s illustrate with an example. Say you spent $500 on social media advertising last quarter and made $1250. Using our formula:

= (1250--500) / 500

= (750) / 500

= 1.5

Your social media advertising ROI is 1.5. This means you made $1.50 for every dollar you spent.

Note: This formula will give your ROI in the dollar amount, but if you’d like it expressed in a percentage, follow: (Total Revenue - Total Investment) / Total Investment x 100

Check out this helpful guide by my teammate Flori Needle to learn more about what a good social media advertising ROI is and how to calculate it.

Which social media channels have the best ROI?

HubSpot's 2024 Social Media Trends Report found YouTube provides marketers with the highest ROI while Meta-owned Facebook and Instagram trail closely behind.

TikTok follows, but X (formerly Twitter), LinkedIn, and other small platforms clock in with less than 10% of marketers vouching for them.

This list is likely not surprising. The top five are some of the largest and most active social media networks. Plus, those marketers reported delivering the highest ROI when working with influencers/creators.

Let’s dig deeper into the top four to learn why, and I’ll share some tips on getting the most out of them.

1. YouTube

Ranking third in our list last year, YouTube has made a huge jump to our #1 social media channel for ROI this year for marketers — and more than half (54%) plan on increasing their investment in the platform this year.

But why exactly?

First off, there’s reach.

YouTube receives about 30 billion monthly visits and commands an audience of over 2.5 billion people (including over 100 million Premium subscribers). Every generation, from alpha to boomers, is on the platform. This means there’s a strong chance your audience is, too.

Our survey found that marketers think YouTube has the best audience targeting tools. This makes reaching your audience easy with its paid ads.

The platform also has a very low barrier to entry.

Setting up a YouTube channel is free, and with a smartphone and some editing software, you can create content at little to no cost. Throw in AI and you can streamline your effort, too.

This automatically sets you up for a great return on your investment.

YouTube is also one of the most respected names in video, and consumers across the board have shown a strong preference for video content.

How to Get the Most ROI Out of YouTube

Team up with creators or influencers.

21% of marketers say YouTube (alongside Facebook) offers the highest ROI when working with influencers or creators. That’s the highest of all platforms.

Read more in the Ultimate Guide to Influencer Marketing.

Experiment with both long and short-form content.

While known for its long-form content, YouTube Shorts can be used to capitalize on the user preference for short-form video. (More on that later.)

Check out our free YouTube Marketing Course to get started.

2. Facebook

With over 3 billion monthly active users, Facebook is the most popular social media platform worldwide — despite what much of Gen Z may tell you.

Baby boomers and Gen X name it one of their top favorite platforms, while millennials and Gen Z frequent it for events and Facebook Marketplace.

However, its large audience is just one reason Facebook remains the social media platform with the second highest ROI since last year. And also why 53% of marketers plan to increase their investment in it this year.

According to our survey, Facebook offers the second-best audience targeting tools out of all social media platforms, only losing out to YouTube by 1%.

The social media giant lets you target by demographics, interests, and even previous behavior — like visiting your website or attending one of your Facebook Events.

These paid ads can appear in a user's newsfeed or Messenger app and include formats like carousels, boosted posts, and videos. Marketers can also leverage Facebook Lead Ads to get users to fill out a lead generation form without leaving the social platform. Here’s an example from YSL Beauty.

Nicole Ondracek, HubSpot's Paid Advertising Senior Marketing Manager, agrees that Facebook is an incredibly viable channel.

“At HubSpot, Facebook is a valuable channel for us in driving return on ad spend. A main reason why is that we can provide our content to a relevant audience using Facebook's audience targeting features. For instance, Facebook's lookalike audiences allow us to go after people who look like our current customers,” she shared.

“Facebook's algorithm is great at finding similar audiences who are likely to convert, which is why we see a positive return on investment going after these types of audiences.”

How to Get the Most ROI Out of Facebook

Over the years, I have seen Facebook evolve into one of the hardest places to make an organic impact.

Facebook Groups still prove to get traction and you certainly want to maintain a presence on the platform with a business page. But depending on your goals, your time and effort is likely best spent on Facebook Ads.

Here are a few ways to get the best ROI with that in mind:

Boost posts.

​​Is a post on your Facebook page getting a lot of engagement or clicks? Think of that as a successful experiment proving your audience enjoys that content. It likely has great potential to perform well as an ad through “boosting.”

Learn more on boosted posts.

Try retargeting.

Retargeting means you can target users on Facebook with ads related to pages they’ve visited on your website or actions they’ve taken. This helps make the ads feel more personalized, relevant and, in turn, more likely to boost your ROI.

Learn more on how to get the most out of your Facebook Ads budget.

3. Instagram

I was surprised to see this, but Instagram actually fell two spots on our list of social media platforms with the highest ROI from last year. But no need to panic.

The margin is small, and 52% of marketers plan to increase their Instagram investment next year.

With over 2 billion monthly active users, Meta-owned Instagram engages a large global audience, offering opportunities for many types of businesses.

Marketers can increase reach and boost sales through non-organic means like Instagram Ads or shoppable posts. In fact, our survey found that 71% of marketers who sell products on Instagram rated it as high ROI more than any other channel.

Plus, 50% of users are more interested in a brand after seeing its ads on Instagram.

(After being hit with ads like this one for Candlelight Concerts for months, I finally caved in February and it was amazing.)

But it shines with generating ROI from organic content as well.

90% of users follow at least one business on Instagram. And with high-engagement features like Stories, Reels, carousels, and Live streaming, there’s no shortage of opportunities to get creative.

Instagram is also the social platform with the second-highest ROI when working with influencers/creators (20%), missing the top spot by just 1%.

How to Get the Most ROI Out of Instagram

Team up with creators or influencers.

Instagram missed our spot for the channel with the highest ROI when working with influencers by just one percent, so they certainly deserve some attention in your social media strategy.

Whether you’re collaborating on content, conducting an interview, or simply sponsoring a post, take some time to explore your options.

Read more in our article, “Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]”

Post Stories with stickers.

We already know Instagram Stories grab eyes with their prime real estate at the top of the app’s home screen, but the benefits don’t stop there.

Stickers can help make content more dynamic and interactive by soliciting options and clicks. You can use Stickers to create polls, ask and answer questions, or link viewers to your website.

Dig deeper into how to boost your performance on Instagram with our Ultimate Guide to Instagram Marketing.

4. TikTok

I can’t lie to you: TikTok is still a bit of an enigma to me.

Not much is understood about how to please the algorithm, and the types of content that do well are all over the spectrum — from ASMR to talking-head storytelling.

I have a younger cousin who gained over 20k followers from one video, and she still can't tell you how or why it happened.

Despite all the mystery, TikTok is still the social media platform with the fourth-highest ROI, according to our research.

As of 2024, TikTok has over 1.5 billion monthly active users and is predicted to hit 2.2 billion by 2027. And these users aren’t passive about their engagement.

They spend an estimated 4.43 billion minutes watching videos each day and 30% of daily users have used TikTok Shop.

This growth and passionate engagement has 56% of marketers planning to increase their investment in TikTok next year, the highest of any platform.

Users are not just members of Gen Z either, though they certainly lead the pack. According to Statista, millennials (46%), Gen X (32%), and baby boomers (14%) report using the app as well, though in smaller numbers.

How to Get the Most ROI Out of TikTok

Follow and engage with trends.

Trends are born and they die on social media, and this is especially true on TikTok. One of the easiest ways to start making traction on the platform is by hopping on trending sounds and video styles.

This way, you make yourself relevant to conversations that are already happening rather than trying to steal attention from them.

Dunkin is strong in this area, as seen in this video using the viral “Very Demure” audio from creator Jools Lebron:

And if you click on the audio link, you can see they’re not the only ones.

Try TikTok Ads.

Getting organic traction on TikTok can be difficult, but to speed up the process you can try TikTok Ads. We have an article to get you started.

Pro tip: If you’re a HubSpot user, you can also explore using the TikTok Ads integration with HubSpot. It can be used to:

• Capture TikTok leads in the HubSpot CRM in real time.
• Connect TikTok to HubSpot in under 10 minutes without using code.
• Immediately reach out to new leads from TikTok when they’re most open to chatting.

Which strategies get the most social media advertising ROI?

Now, regardless of the platform, there are certain trends and truths you can follow to help get the most ROI out of your social media efforts.

Here are seven I recommend based on our data, my own personal experience, and insight from other industry experts.

1. Short-form Video

According to our survey, 67% of marketers plan to increase their investment in short-form video in the next year, while 31% will maintain their investment.

And why not? 71% of marketers using the medium already report it has high ROI, the highest ROI out of all content mediums.

We also know consumers love video in general, with Sprout Social finding it the most popular medium on social media. Yet, many marketers find it is underutilized, especially in social media advertising.

Adina Jipa, co-founder of Socialinsider, told us, "A recent study about Facebook video strategy shows that only roughly 15% of the content [on Facebook] is video, while photos represent 38.58%.

Facebook wants to become a video-first platform and favors pages with video content, but for most brands, it is [primarily] a photo-sharing platform."

Instagram was also public about pushing short-form video content to compete with YouTube and TikTok.

That said, to stand out and increase ROI, consider how you might incorporate video into your social media efforts.

Additionally, consider testing out different video formats across your channels. For instance, Facebook allows brands to create vertical video ads for mobile users, which is also needed for Instagram Story ads.

As Jipa says, "You can use vertical videos on ads to get more clicks. Almost 69% of marketers say video ads outperform image and plain text ads on Facebook, and 81% of Facebook users only access the platform via mobile devices.

“Looking at these behaviors, using vertical video allows you to get more visibility and increase the chances of getting more clicks."

2. Incorporating Humor

According to our study, humorous content results in the biggest ROI of any content type.

Using humor in marketing and advertising is nothing new. It’s been a strategic move for decades. I mean, I’m still laughing about this Orbit gum commercial 17 years later:

Humor grabs attention, is memorable, encourages sharing, and makes you likable overall. So, look for ways to incorporate it naturally into your social media content.

Oreo does a great job of incorporating humor and current events into its social media content.

3. Repurposing Content for Multiple Platforms

Should you be posting the exact same content and message across all your social media platforms? Of course not — they all have unique cultures and user behaviors, let alone technical specs.

But that doesn’t mean you can’t adapt and repurpose a single piece of content for different platforms.

“Far too often, content is created for one-and-done campaigns or promotions,” Casted's CEO and Co-founder Lindsay Tjepkema explains.

“This means marketers are working harder and harder to produce more and more constantly, yet ROI and ROE (return on effort) results are disappointing.”

She continues, "To change this, we must stop creating content for content's sake and focus instead on creating content that educates, entertains, and delights that can be broken down and amplified across all other channels not just once, but many times over.”

To repurpose your content across channels, perhaps you post snippets of a full YouTube video on Facebook, TikTok, or Instagram.

Alternatively, you could take select text from a blog post and repost it on your channels to add value to your existing content. This way you’re repurposing user-generated content across channels.

There are countless ways to refresh and re-use content to appeal to new audiences uniquely without exhausting your social team.

Pro tip: Use AI to expedite the process of repurposing. Ask ChatGPT to write tweets for you based on the copy from a blog. Or, if you use HubSpot, give Content Remix a try.

With Content Remix, Professional and Enterprise-level users of Content Hub can repurpose existing content into new formats.

This can include content hosted on HubSpot (i.e., images, social posts, text messages, ads, and blog posts) or new content you upload to the tool.

4. Aligning your Platform with Your Goal

It's difficult to achieve results on social without taking the time to set clear goals for your team. But not all social media channels are good for the same goals.

To see the best ROI from social media, make sure that you are choosing the platforms best suited to your needs.

For example, if you’re trying to boost website organic traffic, YouTube may be the way to go. YouTube is owned by Google, and its videos are shown in SERPs. The video platform is also conventionally held as “the world’s second-largest search engine.”

As Brandfolder's Senior Digital Marketing Manager Amanda Turcotte told us, "In order to achieve a return on your social media investment, you must have clear goals set before any tactical planning takes place.”

“Various social media tactics can be applied differently to each of the platforms, meaning they'll produce different outcomes. So your goals must be determined up front to ensure they align with your social strategy."

Pro tip: Use UTM tags for tracking

The only way to know if you’re truly hitting your goals is by being able to track and measure your activity. UTM tracking links are one of the easiest ways to do this.

As Matt Janaway, CEO of MarketingLabs, told us, "Tracking is now more important than ever thanks to the complications of iOS privacy improvements, so to really yield the best ROI, you have to make sure you are using UTM tags on all links.”

“This way, you can correctly track the performance of your campaigns in Analytics and get the data you need to make decisions that can drive more engagement and ROI."

If you’re a HubSpot user, you can create tracking URLs right within the platform.

5. Establishing Consistency

Once you‘ve determined your social goals, you’ll want to create a consistent brand and strategy so your audience knows what they can expect from you.

What time will you post? What type of content will you post? What will the posts look and sound like?

Establishing these guidelines will also help your team execute more cohesively and efficiently.

Turcotte told us, "To move your team from strategy to action and keep everyone on the same page, it's crucial to develop a regular posting plan that documents your approach across each channel, where all team members have access.”

Additionally, Agnieszka Jaśkiewicz, Head of Social Media & Community at LiveChat shared:

"Digital templates for creative assets — set to the specifications of the organization‘s core social media platforms — can also add agility to social media managers’ ability to publish, allowing teams to be more timely and quickly act on new opportunities."

Pro tip: To make posting consistently easier, try using a social posting tool like HubSpot's Social Inbox Tool or Later.

Jaśkiewicz agrees that creating a strategy and using tools to support your team's goals is critical for finding success on social channels.

As she put it, “The greatest area of 'untapped potential' for most brands comes in streamlining creative workflows."

"Digital workspaces [and tools] allow creatives and marketers to collaborate from a central location to stage, revise, and produce content, limiting back-and-forth communication and unnecessary steps in production.”

6. Social Commerce

Over the past few years, we've seen a rise in social commerce, or the ability to make a purchase without leaving a social platform.

You’ve likely seen this on Instagram and TikTok (see below). And as we discussed earlier, users are taking a liking to it.

Rachael Samuels, Senior Manager of Social Media at Sprout Social, told me she sees social commerce as a great opportunity to continue to increase ROI on social channels as it allows users to take action the second the urge to buy hits them.

She shared, “Social commerce not only provides more seamless buying experiences for customers but equips marketers with the ability to show direct attribution and ROI as a result of their efforts.”

Pro tip: Leverage Meta's Advantage+ Shopping Campaigns.

It‘s no secret that Meta’s suite of platforms — namely Instagram and Facebook — packs a huge ROI punch. Yomi Arokoyo, VP of Performance Solutions at Rakuten Advertising, attributes this to Meta's powerful algorithm.

He told us, "Each social platform has improved its algorithm over time to be more intuitive and automated, but none more than Meta. For example, with Meta's Advantage+ Shopping Campaigns, brands can find new customers in places they never even thought to look."

Launched globally in 2022, Advantage+ Shopping Campaigns largely rely on AI and automation to find the right audience for your ads (as opposed to manual targeting). On top of that, it even adjusts ad formats to understand which format performs best.

To take advantage of this new tech, Arokoyo recommends employing as much creative differentiation as possible. For instance, add old creative or cut up longer videos into smaller, more digestible clips. This gives the algorithm more data to determine which campaigns are effective.

7. Encouraging Your Employees to Become Brand Ambassadors

One area of major underutilized social media potential? Your employees.

Many users ago, one of my responsibilities at a former employer was running the employee advocacy program. In other words, I created and distributed copy and materials to make it easier for everyone on our team to promote the company’s content and initiatives on their own social media.

It eventually ended because individual platforms began cracking down on third-party publishing. But for many years, it dramatically helped boost our reach, traffic, and engagement.

As Casted‘s Tjepkema explains it, "As consumers, we’re far more driven to engage with user-generated content, yet so many brands spend too much time and money trying only to push content from their own brand."

“Rally your employees around the content you're creating and encourage them to share it with captions that show their unique and personal perspectives. This is a great way to help each member of your team build their personal brand while also amplifying your content to audiences in a more authentic way.”

LiveChat's Jaśkiewicz agrees with this notion, saying, "[You should] give employee advocacy a

bigger seat at the table in your social media strategy, especially when it comes to LinkedIn.”

“It takes some time and effort to provide people with the knowledge and imply the ‘brand ambassadors’ mindset in the organization — however, employee engagement is a cost-effective way to increase your reach organically."

This is something HubSpot does frequently with the roll out of big announcements such as our 2024 Spotlight.

Our product team had a comprehensive content plan leading up to the big day, including videos and emails. It also created a comprehensive social media kit to help others at HubSpot spread the word.

We also frequently host HubSpot Employee Takeovers and highlight “Days in #HubSpotLife” from employees on the HubSpot Life Instagram account.

These campaigns help show audiences the faces behind the brand and create a sense of community and authenticity that you wouldn't find with branded content alone.

To Many Happy Returns… On Investment

Our survey found that most marketers believe proving ROI will be the second-biggest change they’ll face in social media marketing in the coming year.

Social can clearly have a societal and cultural impact, but that also takes time and attention. So, of course, you need to be able to prove it’s worth it.

Increasing your social media ROI won’t happen overnight. But by experimenting with your platforms and the strategies and tactics we shared, you can start moving towards the right formula for your brand.

Athletic fonts are all about power, speed, and performance. With strong lines, sharp angles, and bold weights, these fonts are designed to stand out and make an impact.

They’re perfect for capturing the adrenaline of competition and the intensity of physical activity, making them ideal for sports-related logos, apparel, and marketing campaigns. These fonts convey strength and action, helping your designs come to life with a sense of urgency and vitality.

In this post, we’ve curated a selection of the best athletic fonts that will bring high-energy style to any design. From sleek, modern sans-serifs to rugged, vintage-inspired typefaces, you’ll find a range of options that work perfectly for everything from team jerseys to fitness magazine covers.

Borex – Athletic Font

Ideal for sports-themed projects, the dynamic and bold Borex athletic font is customizable with four unique styles including regular, slant, and taper. It adds exceptionally creative touches with alternate characters and unique ligatures, ensuring your designs stand out. The font package includes OTF, TTF, WOFF and more.

Tekrot – Athletic Energetic Font

Tekrot is an athletic and robust font inspired by current design trends, infusing each sturdy letter with a soul that can elevate your brand. Ideal for sports-related designs or projects requiring strength, this font comes with various files (OTF, TTF, WOFF, WOFF2), alternates, ligatures, and multilingual support.

Defen Sport – Athletic Block Font

Defen Sport is an athletic block font designed to enhance sports designs with its bold, dynamic characters. Perfect for creating team logos, posters, or athletic apparel, it injects a burst of energy into your designs and commands attention. With its versatility, Defen Sport is suitable for any sports-related projects, promising consistency and impact across all platforms.

Brockies – Sport Display Font

Brockies is a uniquely crafted sports display font distinguished by its athletic style. This creative asset, provided by a third party, has a dynamic and energetic flair that’s ideal for sports-oriented projects or any design requiring a sense of motion or strength. Engaging and versatile, Brockies would make an impactful addition to your font library.

Champione – Modern Athletic Sport Font

The Champione font is a versatile, futuristic typeface that boasts unique and stylish characters. Perfect for sports events branding, jerseys, logos, and even wedding designs or social media posts, its bold, sans-serif style ensures high legibility. Packaged in a variety of formats (OTF, TTF, WOFF, and WOFF2), this font is a must-have for all designers.

MREYBOLL – Athletic Font

MREYBOLL is an exciting athletic font perfect for sports design and more. This unique typeface comes in various styles with contemporary corner cutouts for added dynamism. Its superiority among sports fonts and manly, crisp feel offers a strong impact. The package includes OTF, TTF, WOFF, WOFF2 files, alternate, ligature, and all glyphs.

BAMEN – Bold Athletic Font

The BAMEN is a dynamic, modern addition to any sports-oriented design. Offering boldness reminiscent of a fast-paced sporting environment, this font’s wide strokes and cool cuts add speed and power to your titles. The BAMEN typeface is perfect for vehicle commercials, headlines, and other athletic imagery, infusing each design with strength, speed, and a distinct beauty.

Runner – Athletic Sport Font

Check out Runner, a vibrant, athletic sports font ideal for vivifying your sports titles, racing, cycling, game logos, and other dynamic texts. The wide, italicized font style with modern cutouts and a dynamic slant gives an impactful depiction of speed and power. It’s not only bold and dynamic but also legible and versatile in terms of size, making it truly unique.

Boldye – Sports Athletic Font

Boldye is a sports athletic font reminiscent of the Reebok logo’s style. Characterized by strong curves and sharp edges, it’s ideal for sports-themed branding, logos, and posters. With the Open Type feature, you can explore a range of unique alternative letters and ligatures. Boldye also offers seamless integration with a variety of design tools.

Sutixo – Athletic Font

Sutixo is an athletic font crafted for speed lovers and firmly grounded in a sports racing theme. This unique font offers four different styles, handy alternate characters, and ligatures to enhance your designs. Be it sprucing up graphics for a motorsport event or injecting excitement into your brand, Sutixo is your go-to font.

Sport Maniac – Sport & Athletic Font

The Sport Maniac font is a distinctive athletic typeface ready for diverse creative uses such as logos, album covers, movie titles, posters and labels. It comes with OTF, TTF and WOFF files, readily available for your design projects. Its unique style captures the spirit of sports, making it the perfect choice for all your athletic-themed designs.

Yankees Classic – Athletic Script Font

Check out the Yankees Classic, an athletic font with a vintage feel. It features both uppercase and lowercase letters, numerals, extensive punctuation, alternate characters, stylistic sets, extruded font, and ligatures. This font is easy-to-use, accommodating a variety of designs, and comes in OTF and TTF formats.

KUNEX – Athletic Block Font

The athletic display font, KUNEX, is perfect for creating a masculine aesthetic with a sense of strength and speed. Crafted specifically for outdoor sports and other contemporary occasions, this modern slab-shaped font has a unique vitality, creating bold impressions while maintaining a natural feel. The comprehensive package includes OTF, TTF, WOFF files, and more, complete with alternate, ligature, and multilingual support.

Gridiron Glory – Sport Athletic Font

Gridiron Glory is an elegant athletic font designed as a nod to sports. Its bold and dynamic design mimics the energy of the sports world, embodying an air of power and competitiveness. Perfect for use in team logos, jerseys, or sports event promotions, this font carries an element of excitement and anticipation within its sharp, gridiron-inspired lines.

Rockas – Modern Sport Display Font

Rockas is an exciting modern sports display font that features wide italic fonts, contemporary cutouts, and a dynamic slant. It’s perfect for sprucing up sports titles, football match posters, gaming logos, or any text that requires a powerful, modern aesthetic. With optimal legibility and sizing, Rockas is a great resource for your next project.

Croser – Athletic Energetic Font

Check out Croser, a dynamic athletic font designed to embody both speed and power. With its wide italic letters, modern cutouts, and slanted lines, it’s perfect for eye-catching sports titles, automobile game logos, or any text that needs a touch of energy. Known for its legibility and scale, Croser is not just your average fast font, it brings uniqueness in its design.

Runking – Modern Sport Font

Runking offers a bold, genuine display font perfect for various branding projects, from logos to product design. It impressively stands out in numerous contexts. Available in both uppercase and lowercase versions, variants include .otf and .ttf, supports multiple languages, and comes in regular and semi-bold weights.

Sport Solid – Athletic Block Font

Sport Solid is a bold and unique font that brings an athletic vibe to any branding project. Ideal for sports-centric creations like logos, t-shirts, and esports visuals, this display font can make a striking impact in diverse contexts. Provided in both OTF and TTF formats, it features substantial, impactful uppercase characters.

RAVERIST – Stylish Athletic Font

RAVERIST is a modern sports display font featuring a natural, textured style. Available in OTF and TTF formats and as a web font, this stylish athletic font exhibits distinctive clarity and dramatic flair. Ideal for enhancing logos, quotes, invitations, product packaging, and headers, it impeccably complements creative tasks that require a handwriting touch.

Fastrun – Sport Athletic Font

Fastrun is a dynamic, bold font designed to give your sports-related projects a strong character. Available in regular, italic, and outline styles, it includes uppercase and lowercase letters, numbers, punctuation, and multilingual support. This versatile font, provided in OTF, TTF, and WOFF formats, even features options for alternate characters and ligatures.

SPORT NEWS – Athletic Font

SPORT NEWS is a dynamic and bold typeface that instantly captures attention. This font, with its modern letter cutout and italicized wide letters, exhibits a sense of power and speed, making it perfect for sports headlines, automotive game logos, and high-energy magazine monograms. It is extremely readable and offers both uppercase, lowercase, punctuation and numbers, along with multilingual support.

Sport Play – Athletic Block Font

Check out the Sport Play font, a cool new typeface with a bold and authentic look. It’s perfect for any branding project, whether it’s for logo design, t-shirt printing, or esports. The font shines in numerous contexts and comes in OTF, TTF, WOFF, uppercase, alternative, and ligature options. With its modern feel, this font will excite and inspire your creativity.

Goball – Athletic Script Font

Goball athletic font, inspired by the dynamism of baseball, is perfect for all your sports-themed design needs. Boasting a unique, modern touch, it adds a sporty feel to print, merchandise, and more. The package includes Goball Font in various formats, all characters from A-Z, numbers, punctuation, and more.

Free Athletic Fonts

Hyper Oxide – Free Athletic Font

This is a stylish font featuring a set of modern letters. It has the ideal look for crafting energetic titles and headings for athletic designs. The font includes stencil-style bold characters and it’s free to use with personal projects.

Stander – Free Athletic Font

Stander is another free font you can use to craft attractive titles for athletic-themed projects. The font includes a stylishly futuristic letter design that’s perfect for sports brands, teams, and even merchandise design.

Travax – Free Athletic Font

This font comes with a unique and futuristic letter design that adds a very energetic and sporty look to typography. The font is free to download and you can use it to craft bold titles for your personal projects.

Aguante – Free Athletic Font

Aguante is another creative font you can use to design modern titles and headings for your projects. This font also has an athletic vibe along with bold characters. It’s free to use with commercial projects.

Promesh – Free Athletic Font

This font will allow you to design attractive typography for your sports and fitness designs. It includes tall and narrow letterforms with an athletic look and feel. The font is free to use with personal and commercial projects.