We all know what importance colors hold in anything, whether it’s a website layout, image, video, or any other graphical element. In essence, color is a subjective experience that results from the interaction between light, the eye, and the brain. Adding colors to the website gives a new life to the whole layout and graphical elements. Nobody likes to visit web pages with white, black, and gray colors on them. Colors make the elements look more realistic and catchy to the human eye.
Not just theoretically, psychology also comes into play when we use colors on websites. It has been scientifically proven that a specific set of colors triggers particular emotions in the human brain, such as autumn colors like orange and yellow representing joy or happiness, red color to festive seasons, and blue viewed as calm and trustworthy. Besides, you must have noticed that many food companies often use red and yellow on their websites, pharmaceutical companies tend to use green on their sites, fitness companies sometimes use orange, and so on.