We all have mastered the science of maximizing outputs from the given data in the last decade. However, converting that data into meaningful insights is the real challenge and opportunity! Over the years, a swaddle of 3rd party products has claimed higher ROI, either by optimizing ad spending, improving data analysis strategies, or overhauling the backend. And yet, the website conversion rates across all sectors haven’t crossed 2.5% in 2023
If the average user appetite to purchase has increased and the internet bandwidths have improved, why have the conversion rate numbers not improved? This post discusses often-overlooked strategies to improve website conversion rates and how data professionals can help.