A while ago, I was involved in a project which was the creation of new features for an existing system. In the evening, we clarified requirements with stakeholders about what needed to be implemented for that new undertaking. The following morning, I received an impatient call from one of the stakeholders asking when we would deliver such valuable functionality.
Nowadays, being competitive for a company means adapting to new realities and embracing new business opportunities at high speed. As a result, the most frequently asked question from businesses is how quickly you can deliver it.