Digital marketing is the marketing done through internet. online marketing/internet marketing/digital marketing helps your brand to stand out with fellow competitors in creative way.
Online marketing is considered to be the best than the conventional/traditional marketing in many ways such as
due to affordability, easy to reach out to your customers, due to availability of many tools ,etc.
A business without a digital channel is looked down since having a digital platform for your brand can really help in creating a credibility among the audience.