Challenges in TikTok Advertisements

Here are some of those flaws that stops TikTok advertisements to work at its best:
(1) Competition and Saturation - The platform is becoming increasingly crowded, making it harder to stand out.
(2) Content creativity and Authenticity - Creating engaging and original content that resonates with users can be a challenge.
(3) Short Attention spans - TikToks short-form video format means advertisers have a limited time to capture viewers attention and convey their message. Keeping users engaged within the first few seconds of an ad is crucial.