When it comes to online services, uptime is crucial, but it’s not the only thing to consider. Imagine running an online store — having your site available 99.9% of the time might sound good, but what if that 0.1% of downtime happens during the holiday shopping season? That could mean losing out on big sales. And what if most of your customers are only interested in a few popular items? If those pages aren’t available, it doesn’t matter that the rest of your site is working fine.
Sometimes, being available during peak moments can make or break your business. It’s not just e-commerce — a small fraction of airports handle most of the air traffic, just a tiny minority of celebrities are household names, and only a handful of blockbuster movies dominate the box office each year. It’s the same distribution pattern everywhere.