Google Analytics, Google Tag Manager, and Google Search Console are all important tools used by website owners to track and analyze various Aspects of their website's performance. Here is a brief explanation of each tool:
Google Analytics: This is a web analytics tool that allows website owners to track and analyze website traffic, user behavior, and conversion rates. With Google Analytics, you can view information about your website's visitors, such as their location, demographics, and device type. You can also track your website's performance in terms of page views, bounce rate, and session duration.
Google Tag Manager: This is a tag management system that allows website owners to easily manage and deploy tracking tags and snippets of code on their website. With Google Tag Manager, you can add tracking codes for Google Analytics, Facebook Pixel, AdWords conversion tracking, and other marketing and analytics tools to your website without having to modify the website's code directly.
Google Search Console: This is a free tool that allows website owners to monitor and manage their website's presence in Google search results. With Google Search Console, you can see how your website is performing in search results, view search analytics data, and identify and fix technical issues that may be impacting your website's visibility in search results.
Overall, these tools are essential for any website owner looking to improve their website's performance, track user behavior, and optimize their online presence.
It’s no secret that abandoned cart emails are an incredibly effective marketing tool. Studies have shown that the average open rate for abandoned cart emails is around 49%, with a 8.38% click-through rate. That means you can potentially recover up to two out of every three abandoned carts by using this method. But sending a […]
HTTP status codes are three-digit numbers returned by the server to indicate the status of the request. These status codes provide valuable information to help debug various states of HTTP requests.
SEO (Search Engine Optimization) is essential for the online growth of any business, as it can help improve the visibility and accessibility of a company's website in search engine results pages (SERPs).
When a user searches for a specific term related to your business, your website's ranking in the SERPs can have a significant impact on whether or not they visit your site. The higher your website ranks, the more likely users are to click on your website and visit it. This can result in increased traffic, leads, and sales.
SEO also helps to establish your business as an authority in your industry by providing valuable and relevant content to users. By optimizing your website's content, keywords, and metadata, you can ensure that your website is visible to users searching for relevant information.
Moreover, SEO can also improve user experience by optimizing website design, page speed, and mobile-friendliness, making it easier for users to navigate and engage with your website.
Overall, SEO plays a crucial role in the online growth of any business, as it helps to drive organic traffic, establish brand credibility, and increase conversions. Therefore, businesses should invest in SEO to achieve long-term success in the competitive online marketplace.
Digital marketing offers tremendous opportunities for small businesses to reach and engage with their target audience in a cost-effective and measurable way. Here are some of the ways that small businesses can benefit from digital marketing:
(1) Increased visibility: With digital marketing, small businesses can reach a wider audience than traditional marketing methods, such as print ads or billboards. By using search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, small businesses can increase their online visibility and attract more customers.
(2) Targeted advertising: Digital marketing allows small businesses to target specific demographics, interests, and behaviors to reach their ideal customers. This means that small businesses can reach people who are most likely to be interested in their products or services and avoid wasting money on ineffective advertising.
(3) Cost-effective: Digital marketing can be significantly more cost-effective than traditional marketing methods, especially for small businesses with limited budgets. Many digital marketing tactics, such as email marketing and social media marketing, are relatively inexpensive and can offer a high return on investment (ROI).
(4) Measurable results: Digital marketing provides measurable data that allows small businesses to track their marketing efforts' effectiveness. With analytics tools, small businesses can track website traffic, conversion rates, and other key performance indicators (KPIs) to optimize their marketing strategies continually.
(5) Build relationships: Digital marketing for small businesses to engage with their customers through various channels, such as social media, email, and chatbots. This provides an opportunity for small businesses to build relationships with their customers and improve their brand loyalty.
Overall, digital marketing offers a vast scope of opportunities for small businesses to grow their online presence, reach their target audience, and increase their revenue. With a strategic approach and the right tools, small businesses can leverage digital marketing to compete with larger companies and succeed in today's digital landscape.
To provide any solution to your customer, it is important to understand the customer very well. This article covers some of the best practices and techniques for understanding your customer better to come up with a solution for the pain points of your customer.
1. Understand Your Customer's Business
Try to understand the type of business, strategy, history of the customer, and company’s vision and, going one step ahead, understand their customers as well. It will help you to derive the solution that is better for their ecosystem.
A photography blog can be a great way to share your love of photography, build a community with other photographers, and promote your photography business. In this guide on how to start a photography blog, we’ll take you from zero to launch in the time that it takes your shutter to close during a long exposure shot. So get your tripod ready, set your aperture, and let's get started.
I recently presented this talk at the Conf42 Golang 2023 and I thought it might be a good idea to turn it into a blog post for folks who don't want to spend 40+ mins watching the talk (it's ok, I understand) or just staring at slides trying to imagine what I was saying.
SilverSingles understands you’ve got to get alongside along with your informal associate. This most likely explains the detailed person profiles at this place – these help paint a fast picture of your matches before you really get to break the ice. This spot boasts a like-minded neighborhood that’s one hundred pc LGBTQ+. And, because the […]
Over the past decade, neural networks have succeeded immensely in various industries. However, the black-box nature of their predictions has prevented their broader and more reliable adoption in fields such as health and security. This has led researchers to investigate ways to explain neural network decisions.
One approach to explaining neural network decisions is through saliency maps, which highlight areas of the input that a neural network uses most while making a prediction. However, these methods often produce noisy results that do not clearly understand the decisions made.
With cy.intercept(), you can intercept HTTP requests and responses in your tests, and perform actions like modifying the response, delaying the response, or returning a custom response.
When a request is intercepted by cy.intercept() the request is prevented from being sent to the server, and instead, Cypress will respond with the mock data you provide. This allows you to test different scenarios and responses from a server without actually having to make requests to it.
If you want to make your WordPress page rank higher in search engines, you need to provide as much information about it as possible. One way to do that is by including metadata such as meta titles, meta tags, or meta descriptions. In this article, you’ll learn why meta descriptions, in particular, are important for […]
Is self-management an essential building block on an organization’s path to business agility or a nice-to-have cultural twist to, for example, keep teams happy and attract new talent?
While many people, particularly at the management level, are skeptical about the concept, I am convinced that organizations need to descale and regroup around aligned, autonomous, self-managing teams in a complex environment. Ultimately, only the people closest to the customers’ problems can solve those within the given constraints while contributing to an organization’s sustainability.
More and more users prefer browsing websites in dark mode to reduce eye strain and save battery life. To provide the best user experience, it’s helpful to implement an automatic dark mode on your website that adjusts according to a user’s operating system settings. In this tutorial, we’ll walk you through the steps to achieve this.
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1. Create a CSS file for dark mode
First, create a separate CSS file called “darkmode.css” that contains the styles for your website’s dark mode. This file should include the color palette, font styles, and other design elements that cater to dark mode. For example:
The “media” attribute ensures that the dark mode CSS file will only be applied if the user’s operating system is set to dark mode.
3. Detect operating system’s color scheme
Now it’s time to detect the user’s operating system color scheme with JavaScript. Create a new JavaScript file called “darkmode.js” and add the following code:
This function checks if the user’s operating system is set to dark mode or light mode by evaluating the ‘prefers-color-scheme’ media query.
4. Save the user’s preference
To improve the user experience, we’ll save their preference in the browser’s local storage. Add the following code to the “darkmode.js” file:
function saveUserPreference(preference) {
localStorage.setItem('color-scheme', preference);
}
function loadUserPreference() {
return localStorage.getItem('color-scheme');
}
These two functions save and load the user’s color scheme preference, respectively.
5. Toggle dark mode
Create a function to toggle dark mode on and off by adding or removing the “dark” class from the HTML body element:
function toggleDarkMode(enableDarkMode) {
if (enableDarkMode) {
document.body.classList.add('dark');
} else {
document.body.classList.remove('dark');
}
}
6. Initialize dark mode based on user preference or system settings
Now, add a function to initialize dark mode on page load. This function checks if the user has a saved preference in local storage; if not, it defaults to their operating system’s settings:
As a fallback and also providing a better experience for your users, it is a good practice to give them the ability to switch between dark and light modes manually. To do this, add a button or a switch element in your website’s main HTML file:
<button id="toggle-darkmode">Toggle Dark Mode</button>
Next, add an event listener for this button in your “darkmode.js” file:
This function toggles dark mode, saves the new preference in local storage, and updates the user interface.
8. Listen for operating system changes
To ensure that your website’s dark mode adapts to changes in the user’s operating system settings, add an event listener to the “darkmode.js” file that listens for changes to the ‘prefers-color-scheme’ media query:
function handleSystemColorSchemeChange(event) {
if (!loadUserPreference()) {
toggleDarkMode(event.matches);
}
}
window.matchMedia('(prefers-color-scheme: dark)').addListener(handleSystemColorSchemeChange);
This function checks if the user has a saved preference in local storage. If not, it toggles dark mode based on the updated operating system settings.
9. Link the JavaScript file
Finally, include the “darkmode.js” file in your main HTML file by adding the following script tag inside the head section:
<script src="darkmode.js" defer></script>
The “defer” attribute ensures that the script is executed only after the HTML document has been fully parsed.
All done! Now you have everything you need to implement dark mode on your future projects!
Building and maintaining a high converting audience is tricky. You need to be sure your products appeal to your customers plus leverage a number of marketing techniques to keep new leads coming in and old customers returning. A great way to market is with upsells. And the best part is that this technique comes in […]
Do you want to change block height and width in WordPress?
By default, WordPress makes it easy to create beautiful content layouts for your posts and pages using blocks. However, sometimes you may want to resize blocks to make them look better.
In this article, we will show you how to easily change block height and width in WordPress.
Why Change Block Height and Width in WordPress?
The block editor enables you to add content to your WordPress website using different blocks, including headings, paragraphs, images, videos, audio, and more.
However, sometimes you may want to change the width or height of a specific block to improve its appearance or the layout of the overall content.
Adjusting block sizes can also ensure that your content is responsive and displays properly on all devices, including phones, tablets, and laptops.
For example, you may have uploaded an image in the content editor, but it is too large and makes the page look unappealing.
Or, you might want to change the size of the heading block to align it better with the content.
By adjusting the width and height of the blocks, you can make your posts and pages look more aesthetically pleasing.
That being said, let’s see how you can easily change block height and width in WordPress.
Method 1: Change the Block Height and Width Using Block Settings
For this method, we will show you how to change a block’s height and width using the default settings offered by WordPress.
Currently, WordPress does not offer the same resizing options for all of the blocks. However, the block editor provides many ways to resize the height and width of different blocks.
Let’s start with the Image block in WordPress.
First, you can change the alignment of the Image block by clicking on the ‘Align’ button in the toolbar above the block.
Here, choosing the ‘Wide Width’ option will make the block the same width as the container.
Or, the ‘Full Width’ alignment option will make the block the entire width of the page.
You can also resize a block by going to the ‘Block Settings’ panel on the right and scrolling down to the ‘Settings’ section. From here, you can resize a block from the ‘Image Size’ dropdown menu.
You can also adjust the block’s width and height by typing the preferred pixel size into the ‘Width’ and ‘Height’ boxes in the ‘Image dimensions’ section.
Below that, you can also adjust the block’s size by percentage.
Another way to resize an Image block is by clicking on the image itself to bring up a blue border with circular anchors.
Then, simply drag these anchors to change the height and width of the image block.
Once you are done, click on the ‘Update’ or ‘Publish’ button to store your settings.
Method 2: Change the Block Height and Width Using the Columns Block
If the block you want to resize does not come with alignment buttons or resize settings, then this method is for you.
For this method, we will place our block inside the Columns block. It acts as a container where you can add blocks in each column. Then, you can resize those blocks by adjusting the height and width of the columns.
First, you will need to click on the ‘Add Block’ (+) button in the top left corner of the screen.
From here, simply locate and add the Columns block to the content editor. Then, you will be asked to choose a variation.
After that, the column layout will be displayed on the screen, and you can now add the block you want by clicking on the ‘Add Block (+)’ button inside a column.
Once the block has been added, you can resize it by using the ‘Column settings’ located in the right panel.
Once you are done, simply click the ‘Publish’ button to store your changes.
This is how the content looked on our demo website after resizing and aligning two paragraph blocks inside a two-column block.
Method 3: Change the Block Height and Width Using the Group Block
You can also adjust the width and height of blocks using the Group block. It allows you to group different blocks and style them together.
First, you will need to click on the ‘Add Block’ (+) button at the top. Next, you must locate and add the Group block to the content editor.
Once you do that, the Group block will display three different layout options that you can choose from. For this tutorial, we will use the ‘Group’ layout.
After that, the ‘Add Block’ button will be displayed on the screen. You can now add any block you want.
In this tutorial, we will be adding and resizing a Heading block, a Paragraph block, and an Image block.
To add multiple blocks to the Group, you must click on the ‘Select Group’ button from the block toolbar.
Once the Group is selected, simply click on the ‘Add Block’ button (+) at the bottom.
Clicking on the ‘Select Group’ button also opens up the block settings in the right column. From here, you can easily adjust the layout, justification, and orientation of all the blocks.
Changing the layout will also change the different block sizes. You can configure these settings until you are happy with the result.
Once you are done, click on the ‘Update’ or ‘Publish’ button to store your settings.
This is how the Group block looked on our demo website.
Method 4: Change the Block Height Using the Cover Block
This resizing method is for you if you want to use the Cover block. It enables you to display text and other content on top of an image or video.
First, you will need to click on the ‘Add Block’ (+) button at the top and find the Cover block.
Once you have done that, you will be asked to choose a color or upload an image from the WordPress media library. This image or color will be used as the background for the Cover block.
Next, simply drag and drop any block you want into the Cover block.
After that, you need to click on the Cover block to open up its block settings in the right column.
From here, scroll down to the ‘Dimensions’ panel, where you can adjust the height of the Cover block using pixels.
Finally, don’t forget to click on the ‘Save Changes’ button to store your settings.
Bonus: Create Beautiful Pages Using Advanced Blocks in SeedProd
You can easily create beautiful and aesthetically-pleasing pages using the SeedProd plugin.
It is the best WordPress page builder on the market that allows you to create landing pages using blocks. These blocks are also super easy to customize and resize according to your needs.
It’s no secret that abandoned cart emails are an incredibly effective marketing tool. Studies have shown that the average open rate for abandoned cart emails is around 49%, with a 8.38% click-through rate. That means you can potentially recover up to two out of every three abandoned carts by using this method. But sending a […]
A photography blog can be a great way to share your love of photography, build a community with other photographers, and promote your photography business. In this guide on how to start a photography blog, we’ll take you from zero to launch in the time that it takes your shutter to close during a long exposure shot. So get your tripod ready, set your aperture, and let's get started. 
If you want to make your WordPress page rank higher in search engines, you need to provide as much information about it as possible. One way to do that is by including metadata such as meta titles, meta tags, or meta descriptions. In this article, you’ll learn why meta descriptions, in particular, are important for […]
Building and maintaining a high converting audience is tricky. You need to be sure your products appeal to your customers plus leverage a number of marketing techniques to keep new leads coming in and old customers returning. A great way to market is with upsells. And the best part is that this technique comes in […]
