What Is Sentiment Analysis?
In just 4 years, a whopping 6 billion users — that’s half of the world’s population — will be active on social media. And if you’re curious to know the time we spend on social media, it is a jaw-dropping 147 minutes daily.
Any place where people spend so much time of their day is important from a business perspective. Many businesses realize this and invest heavily in analyzing data from social media. In most cases, businesses are concerned about the sentiments on social media regarding their brand. It helps them gain insights into the kind of sentiments that social media users have regarding their brand.