Page speed matters more than you think. According to research by Google, the probability of users staying on your site plummets as the loading speed slows down. A site that loads in ten seconds increases the bounce rate by a whopping 123%. In other words, speed equals revenue.
Measuring Page Speed With Lighthouse
Lighthouse is a page speed benchmark tool created by Google. It runs a battery of tests against your website and produces a report with detailed advice to improve performance.